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10 steps to create your effective brand guidelines!

Here are ten steps to follow when creating your brand guidelines:

1. Define your brand identity: Start by defining your brand’s mission, values, personality, and unique selling points. This will provide a foundation for your brand guidelines and it will help you establish a consistent voice and tone across all communication channels.

2. Identify your target audience: Know your target audience to better understand how to communicate with them and how they perceive your brand. Define their demographics, psychographics, and behavior patterns.

3. Determine your brand voice and tone: Decide on the language and tone that will be used to communicate with your audience. This should align with your brand personality. Define your brand messaging to ensure that your tone and voice are consistent across all communication channels. This should include your brand's key messages, brand positioning, and brand story.

4. Establish your brand visual identity: Determine the look and feel of your brand. This includes creating a logo, selecting colors, fonts, and images that best represent your brand. Define your brand messaging to ensure that your tone and voice are consistent across all communication channels. This should include your brand's key messages, brand positioning, and brand story.

5. Create guidelines for logo usage: Establish guidelines for the usage of your logo, including size, placement, and color. Provide examples of incorrect usage. Create a content strategy that aligns with your brand messaging and supports your overall brand goals. This should include content types, themes, and topics.

6. Define typography guidelines: Determine the typeface, font size, and spacing for your brand. This will ensure consistency in all of your communications. Develop guidelines for visual and written communication that ensure consistency across all channels. This should include guidelines for logo usage, typography, color schemes, and tone of voice.

7. Develop brand imagery guidelines: Establish guidelines for the use of images, photography, and other visual elements.

8. Create guidelines for brand messaging: Provide guidelines for messaging, including tone of voice, language usage, and key messages.

9. Document your brand guidelines: Put all of your brand guidelines in a document that can be easily accessed by anyone who needs to use them. This can be in the form of a style guide, brand book or brand bible. As your brand evolves, update your brand guidelines to reflect any changes in your brand identity, messaging, or communication channels.

10. Maintain your brand guidelines: Update your brand guidelines as your brand evolves and ensure that all communications consistently adhere to them. Include examples: Include visual examples of how to use your brand elements in different contexts, such as social media, advertising, and packaging. Get feedback: Share your brand guidelines with stakeholders, including employees, partners, and customers, to ensure that they understand and can apply them correctly.

By following these steps, you can create effective brand guidelines that will help your brand stay consistent and recognizable across all channels and touchpoints.

Eyecatchers is an advertising agency with a difference - we make advertising that sells! Print, outdoor, TV, radio, events, website, digital, social – we help you send out a consistent message through all media!

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Social Media 101 - Understanding your target audience’s social media habits!

Understanding your target audience's social media habits is an essential aspect of developing a successful social media marketing strategy. In today's digital age, social media has become a vital tool for businesses to connect with their audience, build brand awareness, and drive engagement.

However, to effectively reach your target audience, you must first understand their social media habits.

Here are a few key points to consider when understanding your target audience's social media habits.

Platforms: Which social media platforms does your target audience prefer? How active are they on Facebook, Instagram, LinkedIn and Twitter ? Understanding the platforms that your target audience is active on can help you choose the right channels to reach them.

Look at the features and capabilities of each platform, such as the type of content you can post, the level of engagement you can expect, and the analytics and insights available.

Demographics: Knowing your target audience and their demographic information will help you determine which platform they are most active on.

Facebook has a broad user demographic, with the majority of users being between the ages of 18-49. The platform is popular across all educational and income levels, but is particularly popular among women.

Instagram has a younger user demographic, with the majority of users being under the age of 35. The platform is particularly popular among urban and suburban residents, as well as people with higher levels of education and income.

Twitter has a slightly younger user demographic than Facebook, with the majority of users being between the ages of 18-29. The platform is particularly popular among urban residents, as well as those with higher levels of education and income.

LinkedIn has a more professional user demographic, with the majority of users being between the ages of 30-49 and having a college degree or higher. The platform is particularly popular among business professionals, managers, and executives.

Time of day: When is your target audience most active on social media? Are they more likely to be online during the day, in the evenings, or on weekends? This information can help you determine the best times to post and engage with your audience.

Engagement: How does your target audience engage with social media content? Do they prefer video content, images, or text-based posts? Knowing the type of content that resonates with your target audience can help you create campaigns that are more likely to drive engagement.

Influencers: Who are the influencers that your target audience follows and trusts? Working with these influencers can help you reach a wider audience and drive more engagement.

Interests: What are the interests and hobbies of your target audience? Are they interested in fashion, food, travel, or technology? Understanding their interests can help you create content that resonates with them and drives engagement.

Ways to gather information about your target audience's social media habits.

Surveys: Conducting surveys is a great way to gather information about your target audience's social media habits. You can survey your current customers or use a tool like Google Forms to create a survey that you can distribute to a wider audience.

Social media analytics: Most social media platforms provide detailed analytics about your audience's behavior, including their active times, the type of content they engage with, and the platforms they use most. Utilizing these analytics can help you better understand your target audience's social media habits.

Competitor research: Looking at your competitors' social media activity can also give you insight into your target audience's social media habits. Pay attention to the types of content they post, the times they post, and the platforms they use.

Customer feedback: Encourage your customers to provide feedback about their social media habits. Ask them, on which social media they are enjoying?

In conclusion, understanding your target audience's social media habits is crucial for developing a successful social media marketing strategy. By knowing their preferences and habits, you can create content that resonates with them and drives engagement, leading to increased conversions.

Utilize the methods discussed above to gather information about your target audience's social media habits, and you'll be on your way to creating a winning social media strategy.

Eyecatchers is an advertising agency with a difference - we make advertising that sells! Print, outdoor, TV, radio, events, website, digital, social – we help you send out a consistent message through all media!

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5 TRICKS TO EXTRACT THE MAXIMUM MILEAGE FROM YOUR GOOGLE MY BUSINESS LISTING

Using Google My Business to market a business can be an effective way to reach potential customers, however, it is important to ensure that you are extracting the maximum mileage from your listing. There are five simple tricks that you can use to make sure your listing is getting the most out of its potential. Firstly, make sure that your listing is up-to-date with accurate information including business hours,contact details and photos.

Secondly, use keywords in your listing that are relevant to your business and the services you offer. Include a link to your website in your third paragraph so that customers may simply get further details about your company.

In order to improve your ranking in Google searches, encourage customers to submit reviews on your listing. Finally, respond to all customer evaluations, whether favourable and unfavourable, as doing so will demonstrate to prospective clients that you are interested in them and are dedicated to providing excellent customer service. You can ensure that you get the most out of your Google My Business listing by paying attention to these five suggestions.

An excellent strategy to increase your visibility and attract more clients to your business is to get a Google My Business listing. However, there are a few strategies you may use to get the most mileage out of your listing. To ensure that your listing appears accurately on maps and in search results, make sure to claim and verify it first. Second, make a profile that is interesting and has accurate information about your company, along with images and videos.

Third, to make it simpler for potential customers to find your ad, include relevant categories and keywords. Fourth, urge clients to write feedback regarding their interactions with your company. Finally, make use of local SEO prospects by establishing connections with other nearby companies or answering client queries and reviews. You can make sure that you benefit as much as possible from having a Google My Business listing by using these five tips.

A strong tool that helps businesses reach their target clients and improve their exposure in local searches is Google My Business. There are several techniques that can help you maximise your return on investment so that you can make the most of it. First, make certain that all the data you supply is true and current. This include making sure the address, contact information, operating hours, and descriptions are accurate.

Second, use pertinent keywords in your listing to make it simple for customers to find. Third, to make your listing more appealing, include content like images, videos, and client testimonials. Fourth, make sure you reply to client questions or reviews as soon as possible. Last but not least, for optimum visibility, make sure your company is listed on various web directories as well.Any company that wants to increase its online presence must have a Google My Business listing that is optimised.

Eyecatchers is an advertising agency with a difference - we make advertising that sells! Print, outdoor, TV, radio, events, website, digital, social – we help you send out a consistent message through all media!

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5 reasons why YouTube Shorts is an effective marketing platform.

Are you a digital marketer looking for a new platform to promote your products and services? YouTube Shorts has quickly become one of the most effective marketing platforms available today. With its unique features and user-friendly interface, Shorts have become an invaluable tool for digital marketers. You can now take advantage of a powerful marketing platform that offers a variety of benefits. 

YouTube Shorts has become an influential platform for businesses of all sizes. It provides the perfect combination of visuals and audio, which can help engage customers and increase brand awareness. Here are five reasons why YouTube Shorts is an effective marketing platform:

1. Reach a Wide Audience: YouTube Shorts allows businesses to reach a broad base of potential customers through its short-form videos. Its easy-to-use interface makes it easy for businesses to target people who are interested in their products and services by selecting topics, tags, and keywords. Short-form videos need to be right to the point while also offering valuable, interesting information to induce viewers to your website. Start by captivating your audience with concise, impactful videos that are adequately branded without being intrusive.

2. Increased Engagement: YouTube Shorts are short and fast-paced, which means they can quickly capture the attention of viewers and convey the message in an engaging way. It provides an efficient way to reach more people, but it also encourages customers to engage with the content. Shorts provide the opportunity for businesses to create interactive experiences which can drive higher engagement rates. Shorts can help marketers increase engagement, as viewers can comment and share their videos quickly. Anything perceived as being too promotional or sales-y will quickly lose an audience's attention. The audience of today makes rapid judgements.

3. Video Optimization: YouTube Shorts provides tools to help optimize your videos for reach and engagement. This makes it easier to get the most out of your content and maximize your return on investment . It provides multiple optimization options which can help videos to be more discoverable. Shorts is an effective marketing platform that allows you to reach a wider audience, produce content at a low cost, engage viewers, and optimize your content for success. This is especially helpful for businesses who are trying to increase their reach and visibility on the platform.

4. Data Insights: YouTube's Insights feature helps businesses gain valuable insights into how their videos are performing. It allows them to see which videos are driving the most engagement and to make informed decisions about how to optimize their content. YouTube Shorts allow marketers to monetize their videos quickly and easily, providing a great opportunity for businesses to make money.

5. Cost-effective: YouTube Shorts is a cost-effective way to create engaging videos that are easy to produce. With this format, you can create high-quality content without breaking the bank and it is designed to be easy to use, with the ability to quickly create and publish videos. This makes it an ideal platform for marketers who don’t have a lot of time to spend on content creation.

Lastly, you need to be consistent with your content uploads no matter what type of content you post on YouTube. Constantly uploading Shorts will attract your audience towards your content and build brand loyalty. Additionally, using YouTube Shorts for YouTube marketing will help you improve your plans. Make sure you concentrate on producing high-quality videos for Shorts. By helping you connect with passive audiences, it can help you grow your audience. You may get the most out of YouTube Shorts if you create a successful YouTube strategy, concentrate on the calibre of the videos, and research your audience.

Eyecatchers is an advertising agency with a difference - we make advertising that sells! Print, outdoor, TV, radio, events, website, digital, social – we help you send out a consistent message through all media!

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IS INSTAGRAM REELS AN EFFECTIVE MARKETING PLATFORM?

WHAT ARE INSTAGRAM REELS?

Instagram Reels is a new feature on the popular photo-sharing platform that allows users to create and share short-form, multimedia content in the form of videos that are up to 60 seconds in length. The reels feature is designed to share fun and creative content with their followers and engage with their community in new and exciting ways. Additionally, Reels can be discovered by a wider audience on Instagram's Explore page, giving users a new way to reach and engage with potential followers. Overall, Instagram Reels is a fun and dynamic way to share content on the platform and is sure to become a popular feature for users looking to showcase their creativity.

IS INSTAGRAM REELS AN EFFECTIVE MARKETING PLATFORM?

Yes, Instagram Reels can be an effective marketing platform. It offers a new way for businesses to reach and engage with their target audience through short-form, visually appealing videos. Reels can help businesses increase brand awareness, showcase products or services, and drive sales. However, as with any marketing platform, the effectiveness will depend on factors such as the target audience, content quality, and overall strategy.

With its growing popularity and high engagement rates, it provides businesses with an opportunity to reach a large audience and showcase their products or services in an interactive and creative way. Additionally, businesses can use Reels to drive traffic to their website and increase brand awareness. However, as with any marketing platform, the effectiveness will depend on the specific business and how well they utilize the features offered by Reels.

Instagram Reels is a new addition to the platform and has quickly become one of the most effective marketing tools for businesses. One of the main benefits of Instagram Reels is its versatility. Businesses can use it to create fun and entertaining content, educate their audience on their products and services, or even showcase customer testimonials. The feature also allows businesses to reach their target audience more effectively through the use of hashtags and filters.

Another advantage of Instagram Reels is its cost-effectiveness. Unlike traditional advertising methods, businesses can create Reels for free and reach their target audience organically. Additionally, businesses can run paid ad campaigns on Reels to reach a wider audience and drive more traffic to their page.

Instagram Reels also provides businesses with valuable insights into their performance. By tracking the number of views, likes, and comments on their Reels, businesses can understand how well their content is performing and make data-driven decisions to improve their marketing strategy.

In conclusion, Instagram Reels is a powerful marketing tool for businesses looking to increase their reach and engage with their target audience in a creative and effective way. With its versatility, cost-effectiveness, and wide reach, it's a platform that businesses should definitely consider as part of their marketing strategy.

THE EFFECTIVENESS WILL DEPEND ON THE FOLLOWING FACTORS:-

1. Relevance: The content of the reels should be relevant to the audience and the brand.

2. Creativity: The reels should be creative and visually appealing to capture the audience's attention.

3. Timing: Reels should be posted at a time when the audience is most active on Instagram.

4. Engagement: Reels should encourage audience engagement through comments, likes, and shares.

5. Soundtrack: The soundtrack should be relevant and appealing to the audience to enhance the overall viewing experience.

6. Length: Reels should be short and to the point, with a maximum length of 15 seconds.

7. Hashtags: Reels should be tagged with relevant hashtags to increase their visibility and reach.

8. Consistency: Reels should be posted consistently to keep the audience engaged and interested.

9. User-generated content: Reels that feature user-generated content are more likely to be shared and engage with the audience.

10. Branding: Reels should be branded with the company's logo and messaging to increase brand awareness.

TAKE YOUR BUSINESS UP A NOTCH:-

By taking the advantage of this amazing feature you can take your business up a notch and become an ultimate pro at it. Reels are the future of marketing. It is indeed one of the best tools in your arsenal. 

The usage of reels will rise in the coming future as it is a newly launched feature. Creating engaging content will drive potential audience towards your business, hence it will result as a great marketing tool. It is a highly engaging and interactive feature that has gained immense popularity among the users. This feature can be used for showcasing your brand personality in a fun creative way to connect with the followers and build a strong effective relationship with them. Launching of new products, question answer sessions, knowing your customers well will eventually build the reach and engagement. 

In conclusion, Instagram Reels is a valuable tool for businesses looking to reach a large and engaged audience. Its cost-effectiveness, high engagement rate, and ability to target specific demographics make it a compelling marketing strategy for companies of all sizes. Instagram is one of the largest social media platforms globally, and Reels is an integral part of it. Whether promoting a new product, showcasing the brand's personality, or creating a fun and creative ad campaign, Instagram Reels provides businesses with a unique and effective way to reach potential customers.

CONCLUSION:- 

Eyecatchers is an advertising agency with a difference - we make advertising that sells! Print, outdoor, TV, radio, events, website, digital, and social – we help you send out a consistent message through all media!

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5 Steps To Create An Effective Instagram Strategy For Growing Your Business.

1. Define your target audience: 

Before content creation, It is very important to know who your ideal customer or target audience. Understanding who your ideal customer is will help you create a strategy that will appeal to them.

The target audience on Instagram would depend on the content of blog. It could be individuals interested in a specific topic, such as fashion, photography, travel, or fitness, or it could be a specific demographic, such as young adults or people living in a certain geographic location. 

The key is to identify and understand the interests and needs of the audience you want to reach and create content that appeals to them.

2. Set specific goals: 

Set specific, measurable goals for your Instagram account. These can include increasing brand awareness, driving website traffic, or generating leads. Having clear goals in mind will help you stay on track and measure the success of your strategy.

Your goals should be specific, measurable, attainable, relevant, and time-bound (SMART). For example, "increase followers by 25% in the next month" is a measurable goal.

Use Instagram analytic and tools to track your progress towards your goals. For example, you can track your follower growth, engagement rates, website clicks, and more.

Regularly review your progress towards your goals and make adjustments to your strategy as needed. For example, if your engagement rate is low, you may need to adjust the type of content you're posting or the times you're posting.

3. Create a content calendar: 

This will help you stay consistent and ensure that you are posting on a regular basis.

Plan out the themes for each month in advance. This will give you a general idea of the types of content you'll be posting and help you stay organized.

Use a mix of different types of content, including photos, videos, and IGTV to keep your feed interesting and engaging.

Schedule your posts in advance using a scheduling tool such as Hootsuite or Later.

Keep in mind important dates, holidays and events that may align with your brand and plan content accordingly.

Finally, make sure to regularly review and adjust your content calendar to ensure it aligns with your overall goals and strategy.

4. Use Instagram's features: 

Instagram offers a variety of features that can help you grow your business, such as hashtags, stories, IGTV, and Instagram Live. Experiment with these features to see which ones work best for your audience.

Hashtags allow users to discover and engage with content related to specific topics, and can increase the visibility of posts.

Instagram Stories and IGTV allow for more creative and interactive content, such as polls and quizzes, which can drive engagement.

Instagram shopping feature allows businesses to tag products in their posts and stories, making it easy for users to purchase them directly from the app.

Businesses can use Instagram's advertising platform to reach a larger audience and increase engagement with their content.

Instagram Live allows for real-time engagement with followers and can increase the sense of connection and community on the platform.

Additionally, Instagram's feature "Explore" allows users to discover new content and accounts based on their interests, which can also increase engagement.

5. Engage with your audience:

Building a relationship with your audience is key to growing your business on Instagram. 

Respond to comments and direct messages promptly, this will show your audience that you value their engagement and that you're available to answer any questions they may have.

Run a contest or giveaway that relates to your products or services. This is a great way to increase engagement and reach a wider audience.

Collaborate with influencers or other relevant brands in your industry. This can help to expose your content to a new audience and can also help to build relationships with other brands in your industry.

Share user-generated content, this will help to build a community around your brand and make your followers feel valued.

Post consistently, maintain a schedule for posting, this will keep your followers interested in your content and also help to increase your visibility on the platform.

In addition to these 5 steps, it is also important to regularly review your Instagram analytic to see what's working and what's not, and make adjustments as needed. Remember, growing your business on Instagram takes time and effort, but with a solid strategy in place, you can achieve your goals.

Eyecatchers is an advertising agency with a difference - we make advertising that sells! Print, outdoor, TV, radio, events, website, digital, social – we help you send out a consistent message through all media!

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6 WAYS IN WHICH TECH IS HELPING BRANDS IN AD ANALYTICS

1) Content, search and other forms of advertising have gained immense adoptions in the past few years and it has now become a necessity for every brand in this era. . So is the scrutiny of data generated by these mediums. In social media age, data collected from online touch points has always helped brands in Calculating how marketing strategies needs to be crafted as well as understanding consumers' purchase decisions.

2) With the outburst of data from multiple devices, the collective measurement of advertisement analytics across online platforms has become a huge concern. This led materialization of platforms that analyses data points from various devices and conclude how each channel is contributing to marketing strategy. This research on data gives understanding of how the online viewers are interacting with the brand & thus make the appropriate decisions on how to enhance the apprehension of the company in peoples mind. Collecting data from Desktop, Tablets and Mobile have become common now and data companies are looking at how TV can also be brought into the knot of Cross-platform analysis.

3) TV is a part of every household and best relaxation for families. This fact bring out aspect to brands and business groups reaching out to millions of anticipated customers intruding right into their homes. TV Commercials are the most effective form of advertisement that boosts ROI of companies and businesses. The growing profitability makes a great impact in business and this is the reason for the prosper bulk of advertisement in television. TV commercials are blend with entertainment provide several potential of a particular product or service from a marketing point of view.

4) One of the complexity for brand investing is said to be untrustworthy analytics for their campaign. TV channels show a particular commercial, they cannot provide honest information to that extent they communicate with the consumers or viewers. TRP rating of a channel does not provide individual information on ad campaigns. Therefore, brands are quite unsure about true potentials of their campaigns.

5) The growth of success of a campaign over different channels are increasing revenues, obtaining decrease in cost, feedback on product & increase in brand image in a positive way. There are means of way calculate the analytics of a company’s when it comes to digital campaign.

6) Thankful to cross-device analytics & mapping technology, companies are now able to conclude the impact of TV ads by linking TV with the other digital devices of the user. Cross device & mapping technology found out the relation between the TV & other digital device user & then start applying the impact of TV via the other personal device user. There are very few companies globally that have managed to score success in this statistical method of TV analytics.   Using cross-device analytics, brands will be able to make out that how their marketing spends across digital and in TV are delivering results, how TV commercials in various channels are attracting the target audience and so on.

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E-COMMERCE IS THE FUTURE OF B2B TOO GLOBAL B2B E-COMMERCE MARKET SHALL SOON TOUCH AND 7 TRILLION

Business-to-business (B2B) online retailing has been witnessing strong growth due to the rapid migration of manufacturers and wholesalers from legacy systems to open, online platforms. As legacy systems involve the use of electronic data interchange, which is expensive and cumbersome to handle, B2B models will continue to move towards ubiquitous online platforms that allow buyers and sellers from anywhere in the world to transact goods and services with ease. In fact, the B2B online retail market is expected to reach double the size of the business-to-consumer (B2C) online market, generating revenues of 6.7 trillion $ by 2020.

As marketplaces and cross-industry public platforms such as Alibaba and Amazon become popular, B2B online relationships are likely to move from a one-to-many to many-to-many business model. Instead of a model where one company invests and builds an e-platform for its suppliers, the preference will be for a solution in which anybody integrates an e-procurement process and facilitates the purchase of goods online.

“As such, private industrial networks, where specific companies come together to exchange products, and public market places that are employed for on-the-spot purchasing, have gained prominence over the last decade.”

Retailers will, however, face certain challenges while implementing B2B e-commerce strategies. Unlike the B2C setting, in the B2B e-commerce setup, prices are variable and order volumes are high and of a wide range, necessitating a flexible shipping and logistics solution. Tax and regulatory concerns also impact sales highly, and providers typically employ large staff whose only responsibility is delivering products and services within these restrictions. Moreover, executing marketing or education initiatives in the B2B setting is complex, as clients need to understand the way products work and interact with other systems that they already have or are considering for purchase. The black box effect, wherein a customer buys a device without a real interest in learning how it works, barely exists in the B2B context.

"Nonetheless, with technological advancements facilitating the procurement of goods on the move through smartphones and tablets, business use of online platforms will rapidly grow," noted the Analyst. "The emergence of cloud platforms that offer more scalability, both as a software and infrastructure service, too is pushing businesses towards B2B online retailing."

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Join us for an interactive & fun-filled #BohoArt on MDF Tray #workshop! Date: 25 April Timing: 02 – 05 PM Fee: ₹1,999/- (including all material) Venue: Penkraft, 703, Durga Niwas, Tembhi Naka, Thane (W).

During this workshop, you shall learn-

• History of Boho style.

• Characteristics of Boho art.

• Understanding of the color pallet.

• Knowledge of the art, related artworks, and artist that follow the style.

• Use of the materials and their handling techniques.

• Do's and don'ts.

• Step-by-step guidance and demonstration. • Tips and tricks to enhance your expertise in Boho Art Style. • Material provided - Square MDF coaster (set 4) with stand, acrylic color (set of 6), Brush ( 000,03), stencil. • Takeaways - A beautiful master piece created by you, confidence of creating the next beautiful artwork without any help, a refreshed mind and happiness.

#Youtube

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YOUR MOST POWERFUL MARKETING TOOL!

Your logo is your most powerful marketing tool! It is the visual cornerstone of your brand. Logo design establishes your identity & reflects your personality, your business, your values and principles. Having a professional looking, well designed logo builds trust.

We also understand the practicality of your logo appearing on screens, business cards, letterheads, pull up banners, vehicles, websites, mobile apps, hoardings, shop signage, product packaging, newspaper adverts just to name a few, on different surfaces, in different sizes, in different conditions! And we design it so!

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BECAUSE RECALL IS EVERYTHING...

"What's in a name? A rose, by any other name, would smell as sweet. "Well... not anymore! At least not in the marketing parlance! Whether or not a customer recalls your brand can be the deciding factor in getting on a shopping list or getting discarded even while being on the shopping mall's shelf!

Because consumers are bombarded every day by more and more marketing messages, the challenge of establishing recall and recognition in a marketing-message-bombarded world-is considerable! Start at an advantage by getting the right brand name, aided by in-depth professional research.

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The number of social media users has reached a whopping 1.96 billion and is expected to grow to some 2.5 billion by 2018. It’s a big number, you as a business simply cannot dodge the social media bullet. It can be a tricky place, what with almost 56% of people regularly unfollowing brands that are too boring or salesy. 

Creating captivating content demands a lot of creative as well as innovative ideas, but once you do become popular the benefits are limitless. A boost in sales, global presence, and a loyal fan base are just a few. Today an estimated 89% of businesses are creating content for social media. There is just too much for people to tweet, like or share. So how do you stay on top of this frenzy? Be different, be innovative and just think out of the box. Here is looking at three brands that have become social media stars with their original campaigns.

DOMINO’S

The king of pizzas innovative campaigns included tweet-to-order and recently introduced ‘DOM the pizza bot’, an irreverent little messenger bot that lets customers order their usual with a couple of clicks in their favorite chat app.  Instead of calling up or ordering online, customers will are able to simply message Dom and request food with a single word or emoji. Cannot get easier than that!!

Another great idea by Domino’s was the pizza legends campaign that allows eaters to visit the website and create their own ultimate pizza design, then name it and share it online. Hungry Kya??

They also allow consumers to post comments on their page and promptly react and engage the consumer and it’s not always serious business some of the posts turn out to be funny and entertaining.

DOVE

In an age of social media frippery Dove stands out for its impactful social messages. One of their best campaigns was the “Real Beauty beats” campaign, which surely touched a lot of hearts. The video they made for the campaign takes place in an empty warehouse, with a giant screen on. They start off with showing pictures of models, to a bunch of guys while a device is put on their fingers to measure their heartbeats. In the next half they show the guys personal snapshots of spouses, daughters or close family members, their reactions start to get deeper and more meaningful. Touching right? Dove seems to enjoy breaking beauty stereotypes and boosting confidence in women who have been bogged down by the impossible beauty standards that other brands have endorsed. Kudos to DOVE!!

NIKE

Nike has achieved a great deal of brand exposure from its exciting digital campaigns, particularly through social media. Most of their campaigns tie into its overarching #make it count initiative and the Nike+ network but others are memorable viral videos or interesting social competitions. The sporting giant hired the film director and editor Max Joseph to create a commercial for the Nike Fuel Band featuring the slogan "Make It Count." But at the last minute, he strayed from the agreed-upon spot, and set off on a journey around the world using Nike's money and advice to "Make It Count." The film was viewed more than one and a half million times on YouTube in less than three days.

Nike+ has more than six million members, Nike has also an amazing and inspirational Instagram account with bewildering 69.5m followers. Their #Equality videos featuring NBA players has an average of 5, 00,000 views. Ready to ‘just do it’ yet?

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Social Media Marketing Agenda For Your Business Needs

Managing the brand’s social presence has become main concern for all the business owners. Sharing the content on social media is very challenging and time consuming. Hence, it is very crucial to manage your brand’s social presence in a much organised way.  Hence, a perfect social media management plan is required.

If the brand’s presence is managed in an organised way, then the results will be very surprising. The social media networks are growing, and so are the challenges in maintaining the brand presence. If you are looking for the reasons that why you should invest in the social media marketing, then there are many:

Increase awareness

Reach a new audience

Boost engagement

Increase traffic to the site

Explore new business opportunities

Gain new leads

Work with new clients

As everyone wants to see their brand on the top on all the social media platforms, the right checklist is to be followed.

Brainstorming 

The first thing you should do before starting any social media marketing project, it to find out the new ways to boost your strategy.

Explore the latest trends.

Check whether they get fit in your strategy or not.

Check for the new updates about different platforms, and the old ones are still suitable for you or not.

Always think out of the box.

Plan the best content marketing strategy and keep experimenting it on different platforms.

Planning 

The next step after the brainstorming is planning. The planning should be evaluated properly that whether it is helping out in your social media marketing.

Check the content you are using for the promotions and find out how frequently you can use it.

What are the changes required in the current content strategy?

Find out which the best channels to be used is and how the list should be updated with the new ones.

Organize your goals.

Implementation

Evaluate your implementation phase to understand the effect of the plan.

Check the content strategy followed up to the mark or not.

Check the posts are published properly.

Whether the posts are shared among the right audiences.

The engagements with each post is satisfactory or not.

The user’s comments are replied with the correct solutions or not.

Team coordination is perfect or not.

Measurement

The last is to measure the effect of your social media marketing plan. 

Check the goal, you fixed in the starting, has met or not.

Check the reports are proper and up to date.

Check the analytics to get all the updates of the insights.

Find the best platform which is best suitable for your business and plan the new content strategy to improve the performance.

Plan the New Year with new KPI’s.

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Tips for Running Successful Social Media Campaign

Do you use social media campaigns to engage with your customers? Starting a successful social media campaign requires planning and putting together a sound strategy. Here are few ways that will get your campaign off the ground with a bang!1. Set the campaign goals:

Does your brand want to increase social media followers? Generate more buzz online? The first step in the process is to outline what you want the campaign to accomplish. Before launching a social media campaign you have a lot of planning to do. You must first decide what your primary and secondary goals for the campaign are. You then must list out how you will measure whether the campaign has reached its goals.2. Choose and Build the Right Campaign:

Social media campaigns offer a wide array of options, from voting contests to newsletter signups to interactive quizzes and everything in between. Different Campaigns deliver different results, so before you begin, have a clear idea of what you hope to accomplish. With your goals in mind, research and choose the type of campaign that works for you, and then decide how you’re going to build it.3. Choose your social networks:

Once you’ve determined the goals of your social media campaign, you’ll want to decide which marketing channels to collect customer content on. The marketing channels you choose must reflect your target audience. When choosing which platforms to run your social campaign on, be sure to if there are specific rules for running a promotion on that site.4. Promote The Campaign:

Seventy-five percent of campaign success is due to promotion. And there are lots of ways to promote a campaign most of which don’t cost much because they’re existing resources like your website or social profiles. Design your campaign with sharing features built in and incentivize people to share by rewarding them with extra chances to win. Make it easy for people to tell their friends.  Broaden your reach by telling your website audience about the campaign.5. Engage with your campaign’s participants.

One of the most important things you can do to improve your campaign’s social ROI is to engage with its participants. As customers begin to post content with your hashtag, pay close attention and make an effort to like and comment on all positive submissions. When customers see your brand engaging with real people, it helps to validate your social presence and humanize your brand.

For best results, promote the campaign across your existing sites and profiles, and be sure people can access the campaign via mobile.

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6 Best Local SEO Tips to Rule Google Maps!

If you are the owner of local business, then it is very important for you to optimize your page for the Local SEO.  For example, if someone is looking for a “best florist” on Google, then after the paid business ads you will find Google maps listing. The Google map will show the local florist nearest to your location along with all the other necessary information like contact and website url. So, if you own a location based business then locating it in the Google maps will help you in generating more organic traffic to the business.

Here are few tips which will help you in optimizing your page for Local SEO.

“Interesting and informative content always attracts”. This is the first thing which needs to be followed. A nice content always help in holding more traffic on a page and Google always gives high priority to the good content. So, before starting anything, work on the content first.

“NAP – Name, Address, Phone Number”. You must have the correct name, address and phone number of your business. Try to add the same data on Google maps listing which is added on the website. It must be a functional one. Same data should be maintained everywhere. Google gives priority to the authentic NAP of your business.

“Localized Domain Name”. If the domain name contains the location, then it will help your business in making it more popular. For example “mumbaiflourist.com” is more specific than “onlineflourists.com”.

“Dedicated Pages for Each Location”. If your business is based on different locations, then it is a good practice to create a separate service page for each of the location.

“Local Keywords for Local Search”. Focus on the local keywords which are mostly searched and optimize the page accordingly. Check what keywords are being searched by the people around you. Select the most searched ones and create content including the location of the business.

6. “Maps Listing”. Add your business on the maps which includes the authentic business address and uniform contact details which are added on the website. Search engines take such factors very seriously while deciding the spot for your business.

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7 Digital Marketing Predictions for 2017

The end of the marketing year is near, so let’s take a look at some digital marketing predictions for 2017.

1. Display advertising will evolve.

2016 wasn’t a great year for display advertising. To be effective, it has to be done well. And with the rise of pop-up blockers, marketers may move more toward video or native advertising. Experts are hoping that display advertisers will step it up a notch for 2017.

2. Augmented reality is on the rise.

Since Pokemon Go took off in 2016, augmented reality was all the rage. Though, the hype quickly burned out. Digital marketing predictions are leaning toward gaming companies developing more games to reignite the fire again.

3. Content marketing will be more competitive.

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While all marketers are creating content, no matter their fields, this of course creates greater competition. Consumers can pick out bad marketing from the bunch, which means marketers will have to step up their game to stick out. The key to standing out is having visually appealing content. If you adapt live video streaming now, you’ll be one step ahead.

4. Mobile will continue to be king.

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With Google’s Accelerated Mobile Pages (AMP) project, marketers will want to make sure their sites are fit for mobile devices. Mobile SEO is more important now than ever for consumers.

5. Internet of things will go to a whole new level.

Internet of things (IoT), or the connectivity between devices to send and receive data (e.g. smart devices) will be on the rise for 2017. We saw it with wearable technology, including the Fitbit and Apple Watch, but there are other devices in development. For instance, the voice-activated entertainment system Amazon Echo is expected to change the direction of IoT. Experts say these devices will become more mainstream.

6. Voice search will continue to grow.

With the search engine being so readily accessible using voice commands, voice search became on the rise in 2016 and will continue to be popular next year.

7. The relationship between social media and the news will continue to be investigated.

Recent news stories and polical pressure has encouraged social media networks to reexamine the news that’s published in users’ feeds. However, the pressure to allow balanced news may affect user engagement. This of course will directly affect media channels. Experts say that the solution for this balance is still being investigated.

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5 Reasons To Give Paid Advertising A Chance This Quarter!

What is Paid Advertising?

Paid advertising is a part of online marketing where you can advertise your business online under a specific budget. It is a best way to increase the brand awareness online and get more new customers to the business. When we talk about paid advertising, the term Pay per-click (PPC) comes in the mind.

Pay per-click (PPC) is the new form of online advertising where advertisers bid for ad placement in the search engine’s sponsored links of their businesses for specific keywords. To start with PPC, first you have to choose the correct keyword and decide the bidding on that keyword. The ads are written around those keywords which are advertised in various search engines like Google, Yahoo and Bing. You pay when someone clicks on those ads.

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You can select the keywords as per the popularity but the cost of the keyword will vary as per the popularity. The best part in PPC is you can control your budget by selecting the keywords as per your requirements.

Let’s check out 5 reasons how paid advertising helps can help your business:

Paid Search Advertising is Measurable

      You can easily measure your paid ads by using Adwords. In Adwords, you can get in-depth analysis of your campaign’s performance which includes:

You can get the all the information about the number of people searching for a specific keyword or phrase.

Ads success based on CTA (Click-Through rate).

The conversion rate per ad. This helps in improving the performance of all the other ads run by you.

Cost Per Click - the cost to get somebody looking to arrive on your website.

Cost Per Conversion - the cost to convert somebody (subscribe, enquire, purchase and so on).

      2. Return On Investment (ROI)

     The Return on Investment (ROI) can be calculated on the basis of the profit made by the ad and   how much you spent on each ad. Google Adwords helps in calculating the ROI.   As the Ads start running, the chances of the traffic increases on the website and the percentage of converting the traffic into leads increases.

While your ads convert traffic, you optimize your website. The traffic coming on the website should be directed to the right landing page. Optimize your ads weekly and keep testing them.

      3. Instant Traffic

      Once the Adwords campaign goes live, you start getting traffic on the website instantly. Instant traffic brings instant leads. With the help of Google Adwords, you can find out which ad is performing better and for which keyword. With this you can create an effective SEO campaign.

     4. Target Traffic

      Google Adwords helps in bringing the traffic from various locations and places to the online business. For the location based business, the keywords selected may include the location as well. This helps in getting your ad on the specific target audiences.

Hence, paid advertising is worth the time, money and efforts if your business is reaching in front of the target audiences. It is best for the local businesses. Only the professionals from the advertising agency can help in running the successful Adwords and Paid Advertising campaign.