digitalmarketingwithrishabh

[digitalmarketingwithrishabh]

[digitalmarketingwithrishabh]

How to leverage the value of the Facebook group for digital Marketing?

As more and more people look forward to engaging in conversation with like-minded others or with people that share similar interests given their inability to engage in activities in person because of the pandemic, Facebook groups become a good example of digital campfires. Social Media Marketing Agency in India brings to you, ways and tips on how a business or brand can leverage Facebook groups to optimize their marketing and build a more successful brand.

Facebook groups not only provide a common platform for the dissemination of information to the business’s customer base, but it also provides an opportunity to increase their engagement through discussions which would help a business better understand the needs and expectations of the customers. A lot of sales-oriented messages from a business can be counterproductive and hinder customer engagement and hence we, a social media marketing agency in Delhi NCR, bring to you a strategy to increase customer engagement.

1.  Offer Value:

Value and respect opinions. The face group members should feel comfortable sharing their opinions both positive and negative. This would allow genuine discussions and feedback, which are extremely useful to the business and would help you continuously improvise on your strategy and better understand the needs of the consumers. It also helps improve brand image. Welcoming only positive feedback while blocking or deleting negative comments would deter healthy discussions. Social Media Marketing Agency in Delhi, thus expect business to engage properly and respectfully to opinions.

2.  Be Attentive:

For the members of the Facebook group to voice their opinions, they should feel that their opinions are valuable and heard by the business. Therefore, the Social media Marketing Agency in India always expects businesses to be attentive to the discussions taking place in the group, members’ comments, and reviews. Being thankful for positive feedback and acknowledging negative comments with “We are trying to fix the issue”, will boost overall brand image and enhance healthy discussions. Monitor the Facebook group discussion, if there are similar issues raised by a lot of people, try to fix them.  For example, a person comments that the delivery process takes too long and a lot of people like the comment or raise similar concerns, see how the logistics and delivery system can be optimized. This would enhance customer -friendliness of business, enhancing brand image.

3.  Consistency:

All forms of social media engagement require the firm to be consistent, don’t log in to the Facebook groups once every fortnight, be regular. Consistency ensures engagement and builds loyalty. Members start to lose interest and may leave the Facebook group or unfollow if the business is not consistent. Social Marketing Agency in Delhi suggests multiple ways which can business become consistent- post about the products, services behind the scenes, looks, run a contest or challenge, try trending challenges, share industry news, start a quiz or ask members product related questions and their introduction, ask for their stories and experiences and share them, hold lives for real-time conversations.

Offering value, being attentive and consistent will help you maximize the benefits of the social media marketing that Facebook has got to offer, however, it is equally important to continuously grow the Facebook group as it would increase the customer base and help the business grow in the long run. Social media marketing agency in India suggests that steps like – adding clickable links to website and other social media handles, making member exclusive private groups, offering free content like tutorials or holding informative sessions, using correct and relevant hashtags for greater visibility and sending invites of the group to the followers of a business page on Facebook, can help expand and grow the business.

What are businesses waiting for, create brand-specific Facebook groups now, send invites to the regulars and followers, start a discussion.

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