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Social Media Platform Uses: 10 Tips to Drive Your Results

Social media is now an integral part of our life with more than half of the world using social media platforms accounting for 4.62 billion (58.4 %) people around the world, and 424 million new users have come online within the last 12 months and on an average users spend 2 hours and 25 minutes on social platforms every single day that clearly shows increment and dependencies of people over the social media platforms.

The evolution of social media and technology has completely reshaped marketing. Today, data is plentiful and insights are easy to gather, allowing social media expert marketers to drive tremendous results. While many of these will generate direct revenue, some play an important role in driving indirect revenue for more details you can visit or can contact Exogenous Technology. It is a leading digital marketing and web development company.

You are probably already investing in other channels, like email marketing, content marketing, SEO, and PPC. Now it’s time to amplify your social media marketing strategy and get those sales rolling. Want to generate true engagement and new leads with social media platforms? Here are 10 tips to use to drive real results on social media platforms.

Daily Action List: To be effective as a business on social media, you have to know why you’re using it. Otherwise, it’s a waste of time and energy. Once you know what your main goal is, you then need to start thinking about the kinds of content that will help you achieve this. So, an action plan is very important. Schedule your batches of posts and more.

Fresh and Clickable Content: Create compelling content that people want to click on. Interesting blog posts, photos, videos, or product offers. And whatever it is that is click-worthy, make sure you have a place for people to click. Once they click, make sure you have a place for them to land—a landing page that is simple and easily scannable. If someone is expecting to find information or a product from a specific link, make sure it is there.

Automate: Instant messaging & chatbots are in vogue and have become powerful weapons for marketers today. Chatbots allow businesses to connect with their prospects even better than humans can, while at the same time dramatically lowering overhead costs. You as a business won’t succeed by asking customers to reach out to you, in today’s omnichannel world. 

Track your progress: Tracking the activities with the right social media metrics or KPIs like engagements, awareness, and return on investment (ROI) can help to optimize your plan over time. Data monitoring allows you to see which social media platform is the best source for your business. If you notice posts on social media platforms it might be worth re-assessing your strategy on the social media outlets that aren’t performing as well.

Brand Awareness: There will be 3.02 billion social media users worldwide by 2021. With more & more people taking to social media to research and sound off on brands, getting your target audience’s attention is easier to create brand awareness.

Paid Ads: Running paid social media ads involves capturing the right data, getting vital insights, and using them to make your paid social media more powerful and effective than ever. If done in the right way, it acts as a great social media lead gen tool by saving business time and costs. While organic reach on social channels goes on dropping, paid media helps you reach and boost your audiences quickly. Every social media channel has advertising abilities.

Target Audience: The social media sphere is home to more than. Social 3.4 billion active users’ media is a great source of driving traffic to your website. They bring in ample opportunities to gain business visitors and convert them into leads. Take advantage of targeting tools available on Facebook, LinkedIn, and Twitter to reach the right audience. Run separate campaigns for different audiences so you can tailor your message accordingly. 

Post Frequently: For engaging your customers’ post at least weekly, if not daily, and remember that video is just as potent as text-based content; it can help you stand out in the sea of text. People need to see you every day if they are to really with you and understand what it is that you do.

More Lead: More than 2.45% of people use Facebook every month—making it the social media platform with the largest population. Facebook also offers some of the sharpest tools to collect leads on its platform. This doesn’t mean that marketers should feel compelled to use Facebook or rule out other social media sites. According to LinkedIn, 89% of B2B marketers turn to LinkedIn for lead generation. These marketers say LinkedIn generates more than two times as many leads as other social channels. Use those platforms where your customers are online or use the most.

Share Testimonials & Reviews: As a business, simply announce that you are open to questions about your field and let the comments pour in. You might want to consider creating a custom hashtag so people can use it to ask you questions. With testimonials, you’re essentially getting marketing qualified leads and then getting an opportunity to directly answer them into your sales funnel based on the client’s needs.

#trending #leadgeneration #social media #brand awareness #digitalmarketing #technology #student #engagement

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What are SMO and their benefits?

All you need to know about Search Engine Optimization.

Social Media Optimization or SMO, is a concept whose focal point is to use social media to expand a brand's digital strategy. With SMO services, you can reduce the total cost of marketing, strengthen your relationship with consumers, and maximize your SEO approach.

Social media today is like a big pool and we all are diving into it with more than half of the world's population using social media and now there are around 4.88 billion internet users, which equates to almost 62% of the world's population. With the increase in social media adoption, social media optimization commands the highest seat in the world of Advertising and promotion space

SMO can be done by optimizing the website or web page content, as well as the social media platform profiles and pages. Additionally, social media optimization includes using social media tools and techniques to improve the visibility and reach of a website or web page.

Nowadays social media marketing became the first choice for a business to connect with their audience not only to increase their sales but also for their brand awareness, brand recognition, brand recall, and website traffic. Some benefits of Using SMO Services are:

It helps to increase your social media followers.

It helps to increase online reputation & brand loyalty.

You can Increase earnings from social channels.

Enhances the website’s credibility and visibility.

Increased direct referrals & inbound links.

Reaching targeting market fragment.

Drives good quality website traffic.

It will Improve search engine ranking.

In a digital world, social media optimization provides an ample opportunity for every kind of small, medium, and large organization to market its products and services you can look at Exogenous Technology for SMO services for your business because if you are not a digital marketer, you are not a marketer and the importance of SMO services includes:

Strong Presence: By SMO you will have a solid web presence as well as strong visibility over the social media platforms. It sets up the web specialist of the brand. It enables the brand to acquaint individuals with the business as well as their motive. It enhances the brand name, visibility, clientele, and reputation across all the social media platforms.

Expands the Reach: SMO practices expand the reach and bring enhancement to online networking. The online availability and reach also enable the potential customers to easily access the company through the details that are available online. In short, the reach eventually brings a great opportunity to the professionals to contact the businessmen anywhere and anytime.

Drive More Traffic: SMO helps the professionals to drive more traffic to the website as the social media presence will redirect the customers to the official website of the company. It enables online networking channels for the company to achieve potential clients around the world.

Lead Generation: When people start visiting the website from social media platforms then it seems that the client is interested in availing the service from the company and therefore, he/she is visiting the website. Hence, it generates the lead for the company.

Search Engine Ranking: The visibility over the internet SMO improves the ranking of the website or company over the search engine and it eventually enhances the reputation as well as leads to the company.

So, optimization is good for Social Media content. Professionals who are looking for the best result over the internet must pay attention to the SMO as it certainly brings a great benefit to their customers.

#smo services #digitalmarketing #Searchengineoptimization #trending #services #solution

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All About PPC Services and How it will Drive Your Results?

Must Known Facts by KV

Pay-per-click (PPC) or Cost-per-click (CPC) is a type of digital marketing, where an advertiser pays a search engine a fee for every click made on the advertisement. This is a method of buying visits to a website rather than ranking in the organic search results. As of 2021, Google owns 92% of the global search market share and with paid advertisements, you will have a 200% ROI. PPC generates twice the number of visitors compared to SEO.

Ads can increase brand awareness by 80%, and around 65% of customers click on PPC ads. In 2022, 54% of ad expenditures will be online. Still, they’re enormous to grasp the importance and significance of paid ads. Did you know that the average internet user is exposed to 4,000-10,000 ads per day, according to different surveys? This clearly shows how much we are encircled with paid ads and in this digital age, it makes sense for online advertising to be an essential activity for your business and marketing strategy.

Pay-per-click services (PPC) advertising is a cheap and cost-effective way to drive traffic to your website, regardless of your budget. As the name suggests, you only pay the publisher when your ad is clicked. Ad prices are set by bidding, which allows you to be flexible with your ad spend. And unlike many other marketing strategies, PPC allows you to reach and engage your target audience with ease for the best ideas you can consult for free at Exogenous Technology.

You will surely see the difference compared to traditional ads. You will observe an increase in customers, more phone calls, or more visits to your site after opting for PPC services and after some time you will be able to compare your data and get a better idea of where your budget should be for each campaign. It allows your business to flourish and rise above others. And for more clarity, here’s why using PPC advertising is vital for keeping up against competitors.

Cost-effective: You can fix your budget, targeting, and ad placements.

Immediate Traffic: Organic results take a long time! Try PPC to equalize your organic count easily.

Warm Leads: Place your ads at the right time. This not only helps in clicks, instead, but also makes them buy your product soon.

Good ROI: Easy to measure, improve, and monetize easily. Constant ad improvement leads you to reach maximum ROI.

SEO Strategy: Apply the keywords in PPC to test the effectiveness of organic search results.

Monitor Results: PPC Algorithms rarely cause a huge impact. So, you can take your time to judge and predict the results on your way.

Targeting Options: PPC ads campaign helps you with required metrics like age, gender, location, and other interests to target customers locally and globally.

Social Media Strategy: Make use of an integrated PPC campaign across search and social media to convert more customers. Google’s Audience observation is most beneficial here.

Re-targeting: PPC combined with your analytics gives you better insights into the non-converted data. Using this data, you can re-target again.

Ads are easy: PPC is easy to set up in just a few minutes. It also doesn't require any special design or production skills.

After going through the above-mentioned benefits If you want to know how often your PPC ads appear it depends on which keywords and match types you select. While the number of factors determines how successful your PPC advertising campaign will be, you can achieve a lot by focusing on the following points:

Keyword Relevance: Crafting relevant PPC keyword lists, tight keyword groups, and proper ad text.

Landing Page Quality: Creating optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries.

Quality Score: Quality Score is Google’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.

Creative Ads: Enticing ad copy is vital; and if you’re advertising on the display network, you can use a tool for creating designer-quality ads that will demand clicks.

PPC offers many benefits to all types of online businesses in the world and around 54% of small businesses are using it efficiently. The above-mentioned benefits are the most common and important to know before you get into PPC campaigns. If you are planning to start or already started with PPC services, just keep these points in your mind to stabilize the best returns or you may consult Exogenous Technology for more.

#PPC #CPC #DigitalMarketinh #Trending #SEO #Ads #education #student #technology #digital #web #internet