coolinsights

[coolinsights]

Influencer or content creator? Who should you work with and why? While most influencers do create content on a regular basis, their focus tend to be more on themselves. Hence, you'll see more selfies, day-in-the-lives, as well as personal musings. Content creators, on the other hand, are those who tend to create content focused on a certain theme. This depends on their areas of expertise, be it cooking, yoga, cat-grooming, or social media marketing. Who should you hire? Influencer or content creator? Well, it really depends on the nature of your trade, your own brand influence, as well as who your audiences trust. If your brand already has considerable traction online, working with a content creator may be useful. If, on the other hand, your brand is just starting out, then influencers could help you to get the word out. What are your thoughts on this? I'd love to read your comments! #influencers #contentcreators #socialmediamarketing (at Singapore) https://www.instagram.com/p/CoyjH8sy1PI/?igshid=NGJjMDIxMWI=

#influencers #contentcreators #socialmediamarketing

[coolinsights]

This little fellow perched on my balcony area and rested before taking off again. A reminder that everybody needs to rest to recover - especially on a Sunday! #nature #birdwatching #swallows (at Singapore) https://www.instagram.com/p/CFWGPcaD0rq/?igshid=166lahoncqh65

#nature #birdwatching #swallows

[coolinsights]

Social media marketing is a lot like a marathon. You’ve got to keep getting at it, day after day, week after week, month after month, year after year. It took me 9 long years of blogging, facebooking, Linkedining, tweeting, and instagramming before I quit my job to do this full-time. While I’m aware of some #marketinghacks that people use, I feel that the best forms of marketing are long-term and sustainable. Just like training to be fit! PS - I can do 26 pull ups, 110 push ups, 70 over sit ups, and lots of curls, presses and dips. Oh and running too (maybe not a marathon...) https://www.instagram.com/p/CFLUk_Rjofz/?igshid=onos1j7lxde9

#marketinghacks

[coolinsights]

𝙄𝙨 𝙥𝙧𝙤𝙘𝙧𝙖𝙨𝙩𝙞𝙣𝙖𝙩𝙞𝙤𝙣 𝙨𝙩𝙤𝙥𝙥𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙜𝙤𝙖𝙡𝙨? 𝙁𝙞𝙣𝙙 𝙞𝙩 𝙞𝙢𝙥𝙤𝙨𝙨𝙞𝙗𝙡𝙚 𝙩𝙤 𝙩𝙖𝙠𝙚 #𝙢𝙖𝙨𝙨𝙞𝙫𝙚𝙖𝙘𝙩𝙞𝙤𝙣? Use the Two-Minute Rule from James Clear and begin with mini steps! “When you start a new habit, it should take less than two minutes to do.” Thus... "Lose 10 kg in a month" becomes "Wear my running shoes." "Write articles on LinkedIn" becomes "Write two sentences a day." "Read a book every month" becomes "Read a page every night." "Engage with my followers" becomes "Comment on 3 posts every day." "Reach new prospects" becomes "Call one new person each day." Make your habits as easy to start as possible. While the following actions may be difficult, your first two minutes should be easy. Once you start on this “gateway habit,” you'll find it easier to take the subsequent steps. As a trainer, I'll use the example of creating a new course. 🥵 Launching a 2-day workshop is very hard. 😖 Developing curriculum for a 2-hour module is hard. 😅 Creating 20 Powerpoint slides is moderately difficult. 😉 Drafting 10 bullet points is easy. 😁 Starting a new Google Doc? Very easy. Your goal is to develop a new course, but your gateway habit is to start a new Google Doc. That’s how you follow the Two-Minute Rule. How do you overcome the initial lethargy in getting a new project started? I’d love to read your thoughts! (at Ann Siang Hill) https://www.instagram.com/p/CFB8vLND-05/?igshid=zasggjeo3o67

#𝙢𝙖𝙨𝙨𝙞𝙫𝙚𝙖𝙘𝙩𝙞𝙤𝙣

[coolinsights]

Mystified by #contentmarketing funnels? ⏳ Unpack it all in my latest article here: https://coolerinsights.com/2020/09/content-marketing-funnels-guide/ (link in bio) https://www.instagram.com/p/CE5NAxdjzJn/?igshid=yv9ouvmzes53

#contentmarketing

[coolinsights]

Storytelling is the new buzzword. Stories are important in the art of marketing persuasion. But how do you reconcile storytelling with Search Engine Optimization (SEO)—the technique of using targeted content to attract organic search engine traffic? Learn more in our article here: https://coolerinsights.com/2020/08/content-marketing-storytelling-seo (link in bio) (at Singapore) https://www.instagram.com/p/CEnsZxJjAC5/?igshid=sy7j7j5s0phy

[coolinsights]

In life, we either keep progressing and moving forward or we stagnate. This rule applies regardless of our age, status in society, or rank. Have you done anything new which stretches you lately? #personaldevelopment (at Cross Street Exchange) https://www.instagram.com/p/CEN1W5Dj2iw/?igshid=e8s1cqird0yo

#personaldevelopment

[coolinsights]

Looking forward to reading this! Any #sharktank fans out there? https://www.instagram.com/p/CECA-71DJBL/?igshid=117gfpx23tmby

#sharktank

[coolinsights]

How do tech giants like Facebook, YouTube and LinkedIn build such addictive products? The answer lies in the 🎣 Hooked model: 🧨Trigger: The spark plug in the engine which can be both external and internal. This can be as subtle as a notification 📲 whenever somebody reacts to or comments on your post! 🎬 Action: The behaviour that your user performs in anticipation of a reward. 🎁 Variable Reward: The ability to create a craving and feedback loop, based on a variable reward. 💪🏻 Investment: The amount of work the user puts into the actual product or service—time, data, effort, social capital or money. Wonder how you can build your own addictive and habit forming products, services or communities? Discover how in my latest post: https://coolerinsights.com/2020/08/habit-forming-products/ (link in bio) #socialmedia https://www.instagram.com/p/CDf1ooLDX0e/?igshid=1228pqnvzkukv

#socialmedia

[coolinsights]

Wish to know why #socialmediamarketing isn't working for your Singapore company? Read my article: https://coolerinsights.com/2018/10/social-media-marketing-mistakes-singapore-companies/ (Link in bio) https://www.instagram.com/p/CDX9PhajPc_/?igshid=5mwrnwuzdn0w

#socialmediamarketing

[coolinsights]

Want to know the number one reason why #socialmediamarketing isn’t working? 😫 Watch my video to find out. Let me know what your experience is like in the comments below 👇🏼 And yes, exceptions to the universal rule do occur but they’re rare even for experienced marketers. #coolerinsights 😎 (at Singapore) https://www.instagram.com/p/CC-DC9mjo4E/?igshid=hra3hff873ct

#socialmediamarketing #coolerinsights

[coolinsights]

What lessons in #socialmediamarketing can you glean from #GE2020? Here's mine: https://coolerinsights.com/2020/07/social-media-marketing-ge2020/ (Link in bio) (at Singapore) https://www.instagram.com/p/CCiJxC-jSAt/?igshid=q7f9z5vm2rql

#socialmediamarketing #ge2020

[coolinsights]

Do you have a morning fitness 💪🏼 routine? As a #digitalmarketer and #trainer, I need all the physical and mental energies I can muster to succeed in what I do. Workouts help me to overcome my lethargy and inertia. Exercise also helps to boost my mood, inspire me with fresh ideas, and allow my kind to join the dots when I come across thorny issues that require problem solving. Do you have a morning routine? What’s your go-to activity to elevate your game? https://www.instagram.com/p/CCUi0-4j0Kd/?igshid=syyahdz1p7io

#digitalmarketer #trainer

[coolinsights]

Do you know there are 11 ways to build your #socialinfluence? I'm more of #1,# 2 and #11. What about you? Details here: https://coolerinsights.com/2020/06/social-media-influence-archetype/ (link in bio) https://www.instagram.com/p/CB_54SGDJXe/?igshid=1bqq9a9ojb7ne

#socialinfluence #1 #11

[coolinsights]

Did every #digitalmarketing trick but still not selling? Try these psychological pricing hacks! https://coolerinsights.com/2020/06/psychological-pricing-strategy/ (link in bio) https://www.instagram.com/p/CBz_f4FD4tH/?igshid=1vytqdax3l9mn

#digitalmarketing

[coolinsights]

Are your kids victims of cyberbullying or online bullies themselves? Read this article (featuring yours truly) to learn more: https://www.straitstimes.com/lifestyle/how-to-spot-signs-of-cyber-bullying-and-teach-kids-to-fend-off-online-bullies #cyberbullying #medialiteracy #digitallife https://www.instagram.com/p/CA1bbfej4CT/?igshid=w659vlq79icv

#cyberbullying #medialiteracy #digitallife

[coolinsights]

A timely reminder for all of us, even in these #covid19 times... (at Singapore) https://www.instagram.com/p/CAM-ZjoDdx6/?igshid=j5camzz29cig

#covid19