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Analytics of Croydon Central, London

The town of Croydon is a major metropolitan center in south-east London and the administrative headquarters of the London Borough of Croydon. The 2022 Croydon London Borough Council election will take place on 5th May 2022 to elect all 70 members of the Croydon London Borough Council. Being an elected official or involved in politics, there are many things you need to know about what is going on around you. With today's technological advancements, most politicians are using social media as a tool to communicate with their constituency. Social media is crucial in becoming a successful politician because it puts your message out to the public, by the public and of the public.

If we talk about social media, have you ever thought that it would be easier if you’d have just one platform for all your social media accounts? Convocean's is the solution to your problem. This platform allows you to monitor and post on numerous social platforms using one account.

Convocean's can give you a detailed real-time analytics report of Croydon, London! According to it, the social media population in Croydon central, London is shown in the picture:

On Twitter, Top Hashtag is #COVID19. 21.4% of users are talking about it in Croydon Central, London. If you know the trending hashtags, it will be easier for you to reach out to audiences based on their concerns.

On Facebook, 21.1% of users talk about Violence against girls in Croydon Central, London. This is the trending topic in this area. You can run advertisements based on these trending topics on various platforms to reach out to audiences.

On Instagram, 32% of users are physicians active in Croydon Central, London. Being a campaign manager, you should know what kind of audiences you are targeting. This will help you to reach specific audiences with the exact message!

On YouTube, the following are the top keywords that are currently being used. By using these keywords, you will be able to reach out to maximum audiences. Social conversations are all about using the right keywords.

You can also find more details on it! Visit https://convocean.com/ to know more about us!

#location based analytics #Political analysis #social media analytics

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Top 5 winners for the last 7 days which are trending positively on social media

If you want to stay informed and know what is going on in the world, or if you just prefer to keep up with political discussions, it’s your duty to follow the candidates. However, this is easier to say than done as there is a lot of noise and news on social media, and it’s not always easy to separate important pieces of information from various sources. That’s why we came up with a solution – a real-time list of top 5 winners for the last 7 days that are trending positively and going viral through social media:

1. Arizona 6th congressional district,

2. Florida 27th congressional district,

3. Ohio 3rd congressional district,

4. North Carolina 13th congressional district,

5. Florida 2nd congressional district.

Currently, there are the following 3 topics that are popular in these districts:

1. Vaccines,

2. Education,

3. Infrastructure.

Everyone says that we live in a fast-paced world where information changes faster than we can digest it. Social media, such as Facebook and Twitter, has greatly influenced our elections and the way we get our information. With this information, you can be sure to get the latest updates from candidates before election day.

Find more details of Arizona 6th congressional district on  https://convocean.com/analytics/usa/arizona-6th-district

#location based analytics #socialmedia analytics

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Analytics of Lucknow, Uttar Pradesh

Lucknow is the capital city of the Indian state of Uttar Pradesh. Lucknow is the administrative headquarters of the eponymous district and division. Lucknow has always been a multicultural city. Legislative Assembly elections will be held in Uttar Pradesh from February to March 2022 to elect 403 members of the Uttar Pradesh Legislative Assembly. Convocean’s real-time analytics can help you to reach voters on social media. As per analytics, currently, there are 56061 users, 807282 users, 482127 users, 571824 users on Twitter, Facebook, Instagram and YouTube respectively.

On Twitter, 23.4% of users are talking about Infrastructure topics in Lucknow, Uttar Pradesh. Other trending topics are corruption and unemployment. With this information, you can run advertisements and reach the audience accordingly.

On Facebook, 34.5% of people are talking negatively about different topics in Lucknow, Uttar Pradesh. Sentiment analysis data can help you to know about people’s opinions and can reach the audience with targeted advertisements.

If we see user analysis on Facebook, 24.6% of users are Nurses in Lucknow, Uttar Pradesh. Based on it, you can differentiate the audience and message them accordingly to reach out.

The following image shows analytics of various political parties and their trending sentiments on Instagram in Lucknow, Uttar Pradesh. This kind of information can help you to know about user personas for different political parties.

On YouTube, the Top Keywords are Healthcare, COVID19 and Covishield. Currently, 33% of users are talking about Healthcare in Lucknow, Uttar Pradesh. If you choose the right keyword to run your ads, you will be able to reach the maximum audience.

Various social media platforms are used in many campaigns. But the lack of social media precision you’ll only waste your time and money. Convocean’s real-time analytics is the solution for this problem. This analytics helps you in many ways for your campaigning. It provides insights into your audiences, which can be used to reach out to them in a more personalized way. To know more about us, visit https://convocean.com/

#vaccine #location based analytics #socialmedia analytics

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Toronto Centre, Ontario

Toronto Centre is a federal electoral district in Toronto, Ontario, Canada. It covers the heart of Downtown Toronto. Social media has seen a bigger rise in the last few years in Toronto center. Being an elected official, you can take advantage of social media users' rise effortlessly in your elections to reach voters in between elections and normal life. Convocean is a unique social media tool that is useful to you in many ways! Top trending topics, hashtags, user analysis, brand analysis etc. information can be found on

www.convocean.com in just one click. Apart from this, When to post to whom to post kind of information is also provided by convocean. Below image shows convocean’s analytics of the number of users who are using various social media platforms:

The total Twitter population in Toronto Centre is 15036.  23.0% of users talk about Taxes in Toronto Centre. Other trending topics are trade and education. As we all know, Canada is the most popular place for education. This information can help you to know what people are talking about and you’re unaware! You can go for advertisements and campaigns based on it.

The Facebook population in Toronto Centre is 45106. Here, the following hashtags are used by most people in Toronto Centre.

#Election

#blackcommunity

#COVID

Based on these hashtags your messages can be reached to more people or voters.

The Instagram population in Toronto Centre is 29131. If we talk about the Conservative Party of Canada, they have 56.9% positive sentiment analysis. You can use this information to find trending topics, people’s opinions and various parties’ information through it.

The number of YouTube users in Toronto Centre is 40408. In which 31.1% of users are gamers on YouTube. You can find what kind of a population on various social media platforms are working on. Based on it, you can target your audiences.

Convocean not only helps you to find audiences, topics and issues on social media platforms, but It’ll also help you to reach out to as many audiences as you want in one click. Also, you can send messages group-wise i.e. if you want to message only students from Twitter, you can also do that. To know more features about Convocean, Visit www.convocean.com

Link: https://convocean.com/analytics/canada/toronto-centre

#political analysis #social media analytics #piloticsdaily

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Analytics of South Goa, Goa

A Legislative Assembly election is held in Goa in the month of February 2022 to elect a total 40 members of the Assembly. Being a campaign manager, you need to analyze data to understand current issues and topics in your state but you cannot waste your time in finding these analytics during the campaign period. ConvOcean is there to help you out! ConvOcean can help you to find trending topics, top hashtags, keywords, users, brands and political party analysis of location based on online conversations of various social media platforms. Keeping in mind about Goa’s Legislative Assembly election, let’s have a look on South Goa’s analytics of ConvOcean:

The social media population for electoral district South Goa, Goa is given below as per analyzed by ConvOcean:

The Twitter population in South Goa is 15678. If you know what are the keywords on which people talk about the most, you can reach out to the audiences�� problems easily to solve them! Currently, 32.3% users on Twitter talk about Pollution in South Goa, Goa.

Another example of Twitter analytics is Brand Analysis! 33.6% of people talk related to the TATA group when they are engaged in online conversation on Twitter.

The Facebook population in South Goa, Goa is 225769. Total 33.7% of users are students in South Goa, Goa. Here you can find out which kind of audience can be targeted for your campaigning.

The Instagram population in South Goa, Goa is 134834. If we see political parties’ discussions and analytics, BJP has users in which only 10.6% users talk negatively about it while 40.6% of people talk positively.

You can also get the data from YouTube of 134834 users. In this 23.6% of users talk about Unemployment which is a trending topic in South Goa, Goa. You can target the audience based on the trending topics of that specific location.

If you are an elected official, this data can help you a lot to get in touch with the audience and to win their loyalty of votes. Moreover, ConvOcean analyzes real time online conversations for any community in any location from multiple social media platforms. For more analytics visit, https://convocean.com/

Analytics of South Goa: https://convocean.com/analytics/india/south-goa

#social media analytics #politicsdaily #political analysis

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How policy makers use ConvOcean social media analytics tools?

Social media analytics tools can be used to navigate through the political noise. ConvOcean's Social Media Analytics Tools provide valuable insights about the people's mood in a location, making it easier to build your political campaign for upcoming elections and much more.

Social media and its users don’t shy away from sharing their outlook. There is no doubt that Social media and politics have become inseparable. Social media has created new communication channels that play a crucial role in circulating news, promoting policies, and connecting with potential voters. Both the current U.S. election and the previous one have proven how powerful social networking sites can form and change public perception. Every user (fake or real) on social media is a content creator. The new age of media populism explains how common citizens can now have an active role in political discourse.

“Social media presents the opportunity to inform more people, amplify voices, and allow for an array of diverse voices to speak.” - Ethan Zuckerman

We understand navigating social media and politics can be tricky for those responsible for managing public accounts like lobbyists. Social media analytics have given lobbyists new powerful tools to work more efficiently, quickly, and effectively. However, not many are able to truly understand these powerful tools and the ways to leverage them for strategic decision making.

That’s exactly why we are here - to help you understand some of the noise. We understand that the lobbying industry is complex and ConvOcean can help leverage the social media conversations to connect with users more effectively. We actively listen and analyze social chatter to get you real-time data by location. Our reports help you capture public opinion around elections, policies, and politicians. We go to the micro-level and track what social media users are conversing about online. While other social media tools are limited to superficial data, we get you deep insight.

“Our customized dashboard gives you access to real-time analytics of influencers, conversations, fake users, and connections to your target audience. Where you can connect with both Potential voters and potential donors."

How can Convocean help lobbyists?

We have unique solutions for political lobbyists and politicians.

Shape online policy environment and public debate

Public policies are going social. Policymakers are using sentiment analysis across policy cycles. Social media platforms now provide avenues to promote interaction among politicians, bureaucrats, and citizens.

Before jumping in to create a post to promote any policy on social media, it’s best to understand the social sentiment around it. ConvOcean’s location-based reports on bills provide you with a detailed analysis of any bill, issues, and specific locations of users.

Location-based reports on HR130 Bill of Firearm Safe Storage Act:

Policymakers could significantly benefit from this data as it gives them insight into which location they need to focus their attention on. A lobbyist can use this data for enhancing institutional responsiveness, accountability, and learning for their candidates. We provide a fast and cost-effective stream of information that could be utilized to monitor public policies better.

Raise awareness and engagement on a policy topic in a timely and interactive manner

Awareness-raising and engagement are processes that go hand-in-hand. The process aims to inform and educate people while taking their feedback on specific issues and topics. The combined force of both processes can help a candidate or policymaker influence people's attitudes, behavior, and beliefs towards a defined goal. Unarguably, powerful public opinions can mobilize change, and further spread the message, as well as gather more support in favor of a policy. Depending on the topic, policymakers can utilize multiple awareness-raising tools.

Monitor positions, conversations, and reputation of stakeholders

ConvOcean’s social trackers give you a plethora of insight to track, monitor, know conversations, and overall sentiment around any issue, bill or policy. You can track the mentions and conversations of a particular issue by setting up queries in a specific location anywhere in the world. The tool gives you multiple filter options to segregate the data based on location, language, keyword, hashtags, follower analysis, and sentiment analysis. Our tools give lobbyists multi-level opportunities to connect with not only the public but candidates you plan to lobby. For example, with our tools, you can discover the problems faced by people in a specific area and incorporate them into your research. Use your research based on public responses and develop a proposal that helps forward your best interests.

Gain instantaneous feedback

Offline surveys are quickly becoming a thing of yesterday. Online surveys and DM campaigns help you reach the remotest corner and across age, gender and background. With just one click, you can reach 1000 users and get instant feedback, even when they do not send a direct reply. Attracting support and followers is an uphill task. DM campaigns can guide you to reach social accounts and followers relevant to your cause or goal. The detailed insight we provide can help you micro-target your audience with online ads, mailers, and DMs.

Grow a list of advocates and supporters

Finding the right influencer can help lobbyists to reach more voters and spread the message faster. These micro-influencers command large followings, and most of their followers value their opinions. It is the authenticity of the micro-influencer that makes them the favorite of lobbyists and political parties. Micro-influencers can become popular cause-ambassadors for your policy fights. 2020 was the year where micro-influencers had a stronger impact in channelizing both negative and positive social campaigns. The year witnessed several mid-tier social media stars getting hired by marketing agencies to push political messages.

You need to identify and build relationships with such influencers who support your position. Our location-based influencer trackers can help you identify the most impactful influencers and engage with them. You can filter them out based on the bio, sentiment, profile location, topic, geolocation, posts, followers, and impressions.

Conclusion:

Social media is unarguably becoming a useful lobbying resource to analyze, engage and reach a wider audience base. From preparing for political debates to enhancing political reputations, social monitoring and listening tools can be game-changers to your research and campaigns.

To lobby effectively you must find an optimal mix of resources. The social data through ConvOcean can provide that right mix to make better-informed decisions and create messages that resonate with your target audience - the public or their representatives.

https://convocean.com/

#political analysis #social media analytics

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The impact of micro-influencers on social campaigns

Social influencers and micro-influencers marketing are more accessible than ever for brands to avail their services. Micro-influencers are increasingly being used to increase brand awareness, gain more traffic and more engagement, and boost overall sales. 63% of marketers intend to increase their influencer marketing budget in the next year. There is a very high percentage of social media users in Canada approx. 92% of the population. And the number is continuously growing, which also indicates the immense marketing potential of social networking sites.

Most brands are still warming up to micro-influencers. They always tend to go for big names with millions of fan-following both inside and outside social media. And indeed, it has brought profitable results in the past. That being said, what if you are told that you can gain remarkable results with smaller, and cheaper options? Micro-influencers have emerged as credible and useful sources to influence the users' purchase behaviors. Micro-influencers have a huge follower-base which they utilize to collaborate with brands.

For any business that intends to hire social media influencers for their brand, it is essential to move ahead with knowledge about micro-influencers, how you can use them, and how it could impact your social media campaigns.

What are micro-influencers? Influencers analysis on ConvOcean We are sure "INFLUENCERS" is not a new term for you, if you are into social media marketing. However, the term micro-influencers can be a bit new for you.

Micro-influencers are everyday people who are social media celebrities and authority figures in specific niches. For the purpose of defining:

"Any individual who has between 1000 to 1000000 followers and is an expert in their niche is called a Micro-influencer."

They can be food bloggers, fashionistas, hair stylists, makeup artists, or a fitness guru. Some of prominent names are Ashkan Hobian (photographer), Sarah Ostiguy (plus size model), and Danya H (beauty and travel). Their opinions and advice are valued highly by their followers. With social media evolving micro-influencers can be very diverse—not just in terms of niches but also in popularity and audience size. In contrast to social media influencers, micro-influencers are much more accessible. With right marketing strategy, you can get great results, such as:

Improved brand awareness More traffic to your website More engagement on social media At a much lower price Why are micro-influencers important? There are two factors that make micro-influencers effective—Opinion leaders and Electronic word of mouth. Micro-influencers are seen as opinion leaders in their social media sphere. They have a tremendous ability to influence their audiences' attitude towards something or someone by merely putting forward their own opinions. Micro-influencers being the opinion leaders of their niche must have background or credentials to talk about it.

Historically word of mouth played a crucial role in a consumer's decision-making process. Word of mouth or peer recommendation still remains the most effective force for forming a purchase decision. In recent time electronic word of mouth (eWOM) has taken over the digital world. With the growth of social media networks, people are utilizing their platforms for generating or following eWOM. However, the effectiveness of eWOM is tied to the credibility of the source. The mere act of posting one comment or sharing your opinion about the brand by micro-influencers are much more valuable than hundreds of opinions by everyday users.

Benefits of hiring micro-influencers for your social media campaign High ROI Content Creation Niche Audience Instant Audience Connect Audience insight Building Trust Increase top of funnel traffic and sales Geolocation targeting Cost-effective Unconventional marketing techniques Toronto entrepreneurs analysis on ConvOcean A Toronto based influencer marketing agency, “The Influence Agency,” published the list of 20 micro-influencers to watch for in 2020. One of them is Andrew Cretaro, who has over 15000 followers. Andrew shows people the best place to eat out in style. He promotes several restaurants and is ready to cook food through his social media accounts. When you are a local business, micro-influencers like Andrew are more impactful than big influencers.

Final thoughts Micro-influencers can be a highly effective promotional tool provided you understand how to identify and use them for your benefit. You need to be extremely careful while identifying and approaching the potential influencers. It is rather difficult to find a micro-influencer as they are not very well-known. Then, how to find micro influencers? It’s not easy but not difficult either. You may have to invest some time on research with our social media tools to find the one that suits perfectly for your social media campaign. We can help you in determining the best fit for your business. We source data from social media giants such as Facebook, Twitter, and Instagram.

Our analytics-based tools can help you find data on tons of different influencers. You can further refine the data based on the typical demographics of your user base. Cracking the code to find the ideal influencer for your social media campaign may sound complicated, but our data can help you crack it.

Click here to find analytics on more data points.

#social media analytics #socialmedia research #influencer

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Twitter to remove harmful fake news about coronavirus

Now, the social network says, it will be applying a new broader definition of harm to address content that ?goes directly against guidance from authoritative sources of global and local public health information?.

According to Matt Derrell and Vijaya Gadded, the heads of customer and legal, policy and trust and safety respectively, that means a whole range of content will now be removed that was previously allowed under the sites rules, including:

Denial of health authority recommendations ?with the intent to influence people into acting against recommended guidance?, like encouraging people not to socially distance themselves.

Description of treatments that are not immediately harmful but are known to be ineffective, even if made in jest, ?such as ?coronavirus is not heat-resistant - walking outside is enough to disinfect you? or ?use aromatherapy and essential oils to prevent Covid-19.?

Description of harmful treatments such as ?drinking bleach will cure Covid-19?.

Specific and unverified claims that incite people to action and cause widespread panic, such as: ?The National Guard just announced that no more shipments of food will be arriving for 2 months - run to the grocery store ASAP and buy everything!?

Claims that specific groups or nationalities are never susceptible, or are more susceptible, to Covid-19.

False or misleading claims on how to differentiate between Covid-19 and a different disease, and if that information attempts to definitively diagnose someone, such as ?if you have a wet cough, its not coronavirus - but a dry cough is? or ?you'll feel like you're drowning in snot if you have coronavirus - its not a normal runny nose?.

Unlike Facebook, which encourages users to actively report misinformation, Twitter doesn't offer that as an option for user flagging. Users can still report such misinformation, however, and a spokesperson told the Guardian that ?if an account holder sees information on the service that is directly against guidance from authoritative sources of global and local public health information - report it to us and we will assess under our new expanded rule. Reports made under any of [the existing] categories will be assessed under the updated rule ? regardless.?

Additionally, Gadded and Derrell say, the company will be enforcing the new rules ?in close coordination with trusted partners, including public health authorities and governments, and continue to use and consult with information from those sources when reviewing content.?

Twitter has long been loth to introduce policies against misinformation, historically describing itself as the ?free speech wing of the free speech party?. The company has no policies for flagging or removing false tweets, and in an update to its guidelines two weeks ago, only added extra rules to halt any attempt by advertisers to ?opportunistically use the Covid-19 outbreak to target inappropriate ads?.

Instead, until now, the company has focused on providing accurate information to counter misinformation, partnering with the NHS to direct users to legitimate sources when they search for information.

Twitters decision to classify Covid-19 misinformation as harmful mirrors that of Facebook, which has long applied policies against ?harmful misinformation? to justify removing content that advises against vaccination. Speaking on Wednesday night, the Facebook co-founder Mark Zuckerberg said: ?Even in the most free expression-friendly jurisdictions like the US, you've long had the precedent that you don't let people yell ?fire? in a crowded room, and I think that's similar to people spreading dangerous misinformation in a situation like this.?

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#analytics #coronavirus #socialmedia

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How social media is shaping the new politics?

Although we have been subjected to a lot of political debates and views on social media, did you ever think that how social media has now changed the political game and how it has got its deep roots in shaping the views of masses almost… anything? Who would’ve thought a decade ago that a fly could garner so much attention in a presidential campaign

The minute you think about social media and its effects, you immediately start thinking about how negative it has been so far. But did you ever think about how it has positively influenced and helped simplify things?

Social media has certainly changed how public figures are viewed, especially politicians. Through their social media and digital presence, politicians can now connect with people on a more social and personal level, even more so during the pandemic. The only way to reach out and convey your message to people, was through digital means and the political figures who adapted to this change, were the ones who could reinforce their connection with the audiences. This has surely gone a long way in making or even breaking any political party and its public image. These last few years have been proof of that!

About 70% of the American population actively uses social media. When we think about political discussions on social media, Twitter is the only microblogging service that comes to mind. Surprisingly, it has an audience reach of about 68.7 million users in the United States!

Eighteen percent of US adults say social media is their most common way to get political and election news. Out of this group, 48% of adults are below the age of 30 and only 12% of them are over 50! This shows that youth is more dependent on social platforms to know political happenings around the world! By learning the latest trends and what the public is thinking and discussing, social media can be a very important and critical tool in forming a public opinion and creating a public image. This is the reason why social media is very useful in politics. If used efficiently and ethically, this tool can do wonders!

Below are a few reasons why using social media is beneficial in politics?

No middleman!

One of the biggest advantages of using social and digital platforms in politics is that it can be used to directly get in touch with people! Gone are those days when political candidates used to be dependent on the media to connect with the audiences.

Today, many politicians are using social websites like Twitter and Instagram to interact with both voters and nonvoters! An outstanding example of it would be the US Congressional Representative Alexandria Ocasio-Cortez using features like IG stories, Livestream, online interviews, Facebook live sessions to answer the questions of the public and to create a connection with her followers on these platforms.

Real-Time fact-checking and information

The news, especially political news, spread rapidly on social platforms and it is accessed by people multiple times in a day. Conversations, comments and views on social media change every minute and in millions. How do we keep track of them in real-time?

You can do tryout can do this with the help of tools like convocean.com that analyze the trends and information on social media to provide accurate and authentic information. The political parties can also easily use this information to fact-check their statistics and information in real-time before addressing their target audiences and gain their vote of confidence using particular issues in their interest.

Allows you to maintain connection with the audience

There are many instances where people in the public eye make enemies due to one wrong or inappropriate remark on social media. This increases tenfold if there is a political issue involved.

The value of public image and opinion is more relevant now more than ever since it is so capricious and volatile. A public person can gain or lose millions of followers on social platforms, based on what they say and support.

A very recent example can be taken from the incident where Lord Kilclooney, a member of the House of Lords made a racist comment about Kamala Harris becoming the Vice President of the US. He then retracted and apologized for the same on social media since he was getting a lot of hate from the people. The PR agencies and marketing agencies today know the power of social media in creating a public image or opinion.

Increase your global and local reach

Due to social media and various digital platforms, people in any part of the world can connect and interact with each other. This dissemination of information and news is very rapid and this is the reason why the world has become smaller today!

This works wonders for people in the public eye, especially for political personalities! To address the multi-ethnic groups in countries like the US and Canada, social media platforms like Twitter, Instagram, Facebook play a very important role.

We are just scraping the surface! There are so many factors that affect how successful a political campaign would be on social media! The only thing one can be sure about is that the political game needs to adapt to the new changing environment where the social platforms serve the best purpose of connecting and promoting people, political agendas, and propagandas.

https://convocean.com/

#us politics #social media #analytics

[convocean]

Twitter Silences 175,000 Chinese And Russian Fake News Accounts

Twitter's Powerful Move Silences 175,000 Chinese And Russian Fake News Accounts.

In a disclosure dated June 12, Twitter has confirmed it has silenced tens of thousands of accounts linked to three nation-state disinformation campaigns. The campaigns, attributed to the People's Republic of China, Russia, and Turkey, served to spread a political narrative favorable to the Communist Party of China, United Russia party and President Erdogan, respectively.

173,750 accounts said to be spreading a Communist Party of China geopolitical narrative

The fake news network attributed by Twitter to China is, the disclosure said, a new one. It consisted of two interlinked parts: a highly engaged core network of 23,750 accounts and another 150,000 "amplifier" accounts to boost the reach of the disinformation being published. Twitter said that the core network was "largely caught early and failed to achieve considerable traction on the service." Tweeting mostly in a variety of Chinese languages, the fake news network was engaged in a campaign to spread a geopolitical narrative that was favorable to the Communist Party of China.

The kind of fake news narratives among nearly 350,000 analyzed tweets focused on the Hong Kong political situation, but China's handling of the COVID-19 pandemic also featured in the disinformation campaign.

Russian accounts attacking political dissidents

As far as the Russian fake news postings were concerned, Twitter investigated accounts associated with a state-backed Russian political propaganda media site it names as Current Policy. Much smaller in scope than the Chinese campaign, Twitter said that 1,152 accounts were involved in "cross-posting and amplifying content" for political ends. It appears that spreading a narrative favorable to the United Russia party, and attacking political dissidents, were front and center of this organized campaign.

Turkish network promoted President Erdogan

As for Turkey, the fake news was targeting people within the country itself to promote support for President Erdogan. The Twitter disclosure points to the network having links to the youth wing of the Justice and Development Party, better known as the AK Parti. Unlike the Chinese and Russian fake news networks, Twitter said that the Turkish campaign included "several compromised accounts associated with organizations critical of President Erdogan and the Turkish Government." In all, 7,340 accounts were silenced by Twitter.

Is Twitter leading the charge against fake news?

Ian Thornton-Trump, CISO at threat intelligence specialists Cyjax, told me he was supportive of the move by Twitter. "It appears that Twitter is leading the charge here," Thornton-Trump says, adding that others, including Facebook, seem "less concerned their platforms are being used as pipelines of content which is questionable when it comes to both content and accuracy."

"I like this attempt by Twitter to steer the brand away from supporting fake news," Thornton-Trump says, "however, one of the largest providers of fake news is the U.S. President's account." Thornton-Trump concludes that if Twitter wants to be seen as being fair, then it's "war on state-sponsored fake news networks should include all countries."

While supporters of President Trump might challenge Thornton-Trump?s catergorization, Twitter itself in recent weeks seems to have started to apply its standards with greater consistency. The social network?s move to restrict a tweet from the president for ?glorifying? violence towards Black Lives Matters set off an explosive reaction from the Oval Office. Whether Twitter is willing, or able in the framework of the U.S. Constitution, to challenge, or dispute some of the president?s wilder claims, like that a 75-year-old protester injured at a demonstration in Buffalo was an Antifa provocateur seeking to jam police radios, remains to be seen.

https://convocean.com/

#fake accounts #social media #fake news

[convocean]

Fake followers in influencer marketing will cost brands $1.3 billion this year

A new report says fake followers in influencer marketing will cost advertisers $1.3 billion this year. Even people with 500 to 1,000 followers on social media can make some money by promoting products.

Brands pay billions of dollars globally a year to promote their products through influencers who have sizable followings on top social media sites. But a new report suggests that, for a good chunk of their spending, those advertisers are getting ripped off.

Influencer marketing gives brands of all sizes a way to reach relevant audiences on platforms such as Instagram, Snapchat or YouTube in a way that might feel more authentic to a consumer. To appear more influential than they actually are, influencers can buy fake followers and pay for bots to like or comment on their posts.

That fraudulent activity is costing advertisers $1.3 billion this year, according to a report from Che, a cybersecurity company focused on the digital media space, and University of Baltimore economist and professor Roberto Cavazos.

The fraud figure represents about 15% of what the report predicts will be an $8.5 billion market this year in spending on global influencer marketing. Che derived the amount of expected fraud through an analysis of its own data, a review of services that exist to provide fake social media engagement, and research and surveys on the subject, said Daniel Avital, Chests chief strategy officer. The analysis was part of a series of reports Che is publishing on the monetary cost of bad actors on the internet.

Having social media influence can be lucrative. According to the Cheq report, a ?micro influencer? with 10,000 followers can make $250 for a sponsored post, while someone with a million or two followers can make $250,000 per post. Even individuals with 500 followers can get cash for posts. Followers don?t necessarily mean sales, though, as one Instagram star recently discovered. Arianna Renee, who has 2.6 million followers, recently tried to launch a clothing line but had to scrap it after selling very few products.

While there are plenty of legitimate influencers in the business, the opportunity also draws bad actors who turn to bots and click farms to juice their engagement numbers.

It used to be you had to be a Kim Kardashian or Kylie Jenner kind of person to be an influencer,? Avital said. Now there are so many ?tiers of influencer? that people with very niche followings can get involved in the business.

Avital said brands using influencer marketing should invest in their own vetting programs to ensure their influencers are legitimate. Though it requires time and labor, its not a cybersecurity challenge, he said Its quite easy to understand if their followers are bogus.?

Consumers can also examine the legitimacy of influencers who are pitching them products by doing some analysis of their own.

Say the person has 70,000 followers and they get 100 likes and zero comments per post ? that red flag should go up,? said Mae Karwowski, founder and CEO of influencer marketing agency Obviously. Low engagement might mean that influencers are making content their followers don't care about or they might not have real followers, she said.

Social platforms are making changes that might affect how fraudsters operate. For example, Instagram said last week it is expanding its test to hide ?likes? in more markets.

Bob Gilbreath, general manager of influencer and social media marketing firm Ahalogy, said that type of move could create less pressure to engage in fraud because some brands currently only pay influencers if they receive a certain number of likes.

The more we can clean it up and move away from anybody gaming the system, even if it makes our jobs harder, it will be better? for the industry, Gilbreath said.

https://convocean.com/

#fakeusers #social media #analytics #influencer

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Facebook has shut down 5.4 billion fake accounts this year

As much as 5% of its monthly user base of nearly 2.5 billion consists of fake accounts, the company said, despite advances in technology that have allowed Facebook to catch more fake accounts the moment they are created.

The disclosure highlights the scale of the challenge before Facebook as it prepares for a high-stakes election season in the United States, as well as the 2020 US census. Analysts and watchdogs are bracing for a wave of fake and misleading content on social media following revelations about election meddling in 2016.

On a call with reporters, CEO Mark Zuckerberg framed the large number of fake accounts that have been removed as a sign of how seriously the company is taking this issue and called on other platforms to make similar disclosures.

"Because our numbers are high doesn't mean there's that much more harmful content. It just means we're working harder to identify this content and that's why it's higher," he said on Wednesday.

The number of fake accounts disabled by the company peaked earlier in the year, when Facebook said it shut down more than 2 billion in the period from January to March. It removed relatively fewer fake accounts over the next three months ? 1.5 billion ? which Facebook attributed to improvements in its blocking of new fakes. But the number is on the rise again: Facebook's latest report shows it eliminated 1.7 billion fake accounts from July to September. The announcement came as part of Facebook's newest transparency report, which for the first time includes information about Instagram.

Between April and September, the Instagram data show, Facebook took down roughly 3 million pieces of content that violated its policies against selling drugs. The company acted against another 95,000 pieces of Instagram content related to gun sales.

The Instagram-focused data also cover the company's enforcement efforts against child exploitation; suicide and self-injury; and terrorist propaganda. But the reporting on Instagram does not cover topics Facebook includes for its main platform, such as bullying and hate speech.

During the call with reporters, an executive noted that Facebook's systems are being used extensively by Instagram to detect harmful content. As the company has faced calls from politicians and observers to be broken up, Facebook executives have repeatedly argued that its size and resources make it better equipped to fight misinformation and provide a safe environment for users.

Earlier this year, Facebook began allowing its hate speech algorithms to begin automatically removing content that it believes violates the company's policies, the report said. One result of that decision has been a sharp spike in the amount of hate speech taken off Facebook.

As many as 7 million pieces of hate speech content were removed from Facebook between July and September, according to the report, a nearly 60% increase from the period between April and June. Of the 7 million, more than 80% was detected by Facebook before a user saw the content, the company said.

Facebook has come under increasing criticism from minority activists and civil rights groups over the spread of hate speech on its platform. The report comes days after civil rights leaders met with Zuckerberg to press him on the ways that divisive, hurtful language can disproportionately harm vulnerable populations on social media.

https://convocean.com/blogs

#social media analytics #fakeusers #Social media #report

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Fake users on social media can take you for a ride

Did you know an average hacker can easily mimic you online?

We witness such activities daily on all social networking sites. Fake users use fake identities or copy original users' profiles and lure other users. Most fake users are not even humans; the vast majority of these accounts are bots or automated accounts created by software programs. Fake profiles participate in the propagation of fake and misleading agendas and create false narratives.

"The motive behind fake social media accounts could be to impersonate an individual with an intention to either trick specific user for getting sensitive information or spread misleading information to a larger audience," said Burgess Cooper, Partner Information & Cyber Security Ernst & Young.

Even strong anti-virus solutions in your laptops and mobile phones won’t be effective in curbing fake users. Gullible users often fall for fake accounts as these profiles seem to have real identities. Fake users and hackers are a menace, and all social media platforms are working tirelessly to deal with them. However, the steps taken by social networking sites and algorithms still have limitations and are not 100% effective in eliminating the fake user profiles. The fast pace in which these accounts are created and mimicking they do; many fake social media accounts remain hard to spot.

Social networking sites take your security and privacy extremely seriously. That’s why most of them incorporate both technical and manual efforts to combat the spam my account. Facebook’s impersonation feature for reporting duplicate accounts is also a step in that direction.

Have a look at these stats.

∙ in 2019, Facebook deleted a whopping 3.2 billion fake accounts. The accounts include duplicate, misclassified, and undesirable accounts.

∙ Twitter removed over 70 million fake accounts in 2018, giving a significant blow to fake profile operators.

∙ LinkedIn too followed suit and took action against 21.6 million fake accounts. Just a few years back, social media giants like Facebook relied largely on users to flag offensive and fake users to human reviewers. In March of 2020, Facebook revealed details about A.I. enabled technology that helped the social media platform to deal with the flood of problematic accounts. According to Bochra Gharbaoui (Data Science Manager, FB), the intelligent machine-learning tool has helped take down 6.6 billion fake accounts in 2020. You already heard enough about how bad the fake user problem is and what steps various social media companies are taking to combat that. But, how does it affect businesses and individuals?

Why are fake followers bad for businesses?

Even though social media platforms are using various means to eliminate fake users, you also need to be vigilant about them. The fake accounts mean a higher operational cost and lower growth for social networks. Fake users do not interact with your brand on social media posts, which induces a lower engagement rate. The lower conversation rate crumbles the overall effectiveness of your media marketing plan.

Why do fake accounts exist?

Fake accounts are getting smarter; they are used for different purposes. Apart from humans creating fake profiles many automated social bots are also used. The social bots are fake user profiles that mimic real users. Social media bots are automated programs used for various purposes. The main idea for social bots came into existence to provide essential services such as weather updates and sports scores.

However, things went out of control when people started using fake bots for unfair means.  Some brands and celebrities are even buying fake followers by malicious means. Fake users are used to stirrup political quarrels, create frictions, and spread fake news and mistrust. Fake users actively promote or push negative agenda against all popular hashtags on social media, from Black Lives Matter to COVID-19. One of the most effective campaigns by fake users was "reopen America." MIT Technology Review revealed that approximately 60% of accounts pushing the campaign are bots.

The tech giants like Elon Musk, who is infamous for mobilizing his fans to attack people on Twitter, also, pointed out the problems caused by fake users.

Check this tweet:

https://twitter.com/_maryjordan/status/1217939464825311232

Another interesting trend that is  

emerging, is fake users and bots with  

positive sentiments. Contrary to the  

popular belief that fake user profiles are  

used only to propagate false news and  

negative sentiments fall flat. Brands can  

use tools to separate fake positive and  

fake negative users. However, it still  

remains true that the goals and the  

existence of negative fake accounts  

appears as if they have only one intention,  

and that is CREATING CHAOS.

How do fake accounts affect our  

behavior?

Fake users feed on the well-known  

psychological concepts of persuasion and  

influence- the social proof . Being social  

animals our definition of right or wrong is  

largely based on what the majority  

believes. Several studies validate that  

people are affected by social proofs. It  

doesn't depend on what your beliefs are  

or how smart you are. According to some

reports , smart people are more likely to  

believe fake news and users.

The most important influencing factor when it comes to social proof is its volume. When hundreds, at times, thousands of people tell you the same thing, it will affect you. It's not the personality, but brands can also be affected by fake accounts. The sheer number that  fake followers bring in, may appear great at first glance, but they cause a lot of trouble.

∙ Fake followers don't interact with your brand.

∙ Lower your overall engagement rate.

∙ Clutter your following

∙ Damage your credibility

You need to work meticulously and start looking for fake followers to save your brand. You  can use the right tools to get rid of fake followers. Convocean offers a detailed location based list of fake users, which you can use to weed out the fake followers.

How to save brands from being affected by fake accounts?

Filtering out fake followers is definitely a tedious task, but what must be done, must be  done. Periodically check fake accounts, their dates of posts, as well as the posting history of  the unknown accounts. Search them through troll’s favorite topics.

Manual fakes can be more malicious than bots because they seem more believable. Tools  like Convocean are of great assistance when you need to identify and eliminate fake users  from your account.

https://convocean.com/

[convocean]

Virginia 1st congressional district, Virginia

The United States election 2021 will be held for gubernatorial election on 2nd November 2021 in New Jersey and Virginia. These Are two of six special elections to the United States House of Representatives. These are special times and it requires an advanced way of looking at data. What if you have an analysis of all online conversations from all US states?

ConvOcean helps you to decide your voter’s problem or trending topics based on the analysis of online conversation. This special election is held because of either deaths or vacancies. The twitter population is 161960 in Virginia 1st district, Virginia where 22% of people are talking about covid-19 pandemic.

Among all trending topics 34.5% of people are talking negatively. If you know the sentiments and topics which can be targeted, it can help you to win voter’s loyalty.

User analysis feature helps you to reach out specific audiences i.e. 32.7% of users on Twitter are digital marketers in Virginia 1st district.

Similarly, you can get data from Facebook! The Facebook population in Virginia 1st district, Virginia is 439605. Trending topics are different at this platform and 32.5% of people are talking positively about it.

The Instagram population in Virginia 1st district, Virginia is 262221. You can find top hashtags about which people talk. Currently, #campaignfinance hashtag is top most to talk about. 21% of people talk about this hashtag on Instagram in Virginia 1st district, Virginia.

According to YouTube, Democratic party of two parties ( Democratic party and Republican party) has 72.9% positive and 22.4% negative sentimental analysis among all 462742 YouTube users.

Apart from this, You can also know about Race and Ethnicity on various social media platforms i.e. There are three larger groups of people in Virginia 1st district, Virginia.

If you’re an elected official this kind of data can be very useful to you to target voters. If you’re a person working for one of these two parties, convocean's direct message feature can be very useful to you for sending messages to particular groups of people. Analytics of these online conversations are available from Twitter, Facebook, Instagram, YouTube and Reddit. You can know about more than 10 types of data analytics based on conversations.

Convocean allows you to know the data of every location and about each and every thing happening around you! Visit https://convocean.com/ to know more analytics about Virginia 1st district, Virginia!

Link: https://convocean.com/analytics/usa/virginia-1st-district

#socialmediea #politics #analytics #politicslive #politicsdaily

[convocean]

Top Trending Topics

22.2% of users talk about Gay Marriage in Virginia 1st District, Virginia.

Other trending topics are:

Gay Marriage ( 22.2 )

Student Loans ( 21.6 )

Abortion ( 20.4 )

This data helps you to determine the ads you should be running on social media platforms for any given day. You can reach the maximum audience if you use this properly to distribute ads money in different topic ads. We update this data every 3 hours.

Sentiment Analysis

32.4% users talk positively and 32.4% negatively about different topics and issues in Virginia 1st District, Virginia. If you know the sentiments of a specific topic and issue, you can reach an audience with targeted ads in Virginia 1st District, Virginia. Our research indicates that the output is increased by 47% with location specific data analytics. If you are an elected official, campaign manager or political candidate, you should know the sentiments for different topics to address your voters efficiently.

Click here to find analytics on more data points.

#analytics #social media analytics #politics #us politics #election #virginia