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Safeguarding your reputation with Brand Reputation Management: Some tips

“Your brand isn’t what you say it is, it's what Google says it is”- Chris Anderson (Curator of TED).

Online platforms, in the present times, are like huge edifices of golden opportunities and potential clientele. So, it is an important requisite to build a top-notch online reputation even for small brands. For a company, the most threatening, as well as the most valuable asset, is its reputation. Accordingly, strong brand reputation management is mandatory. The foremost step is to create a strong reputation and protect it from the harmful vices of these platforms. Committing to a group of people like bloggers and journalists, who play an important role in promoting the brand online, adds value to the company. This article is going to mention some tips to help you ensure your brand’s strong online reputation community.

SHIELDING YOUR REPUTATION AGAINST DEMEANING VIEWS OF THE INDEPENDENT ONLINE MEDIA

Online platforms have a downside that can severely damage your brand’s reputation. 

In order to create a strong brand reputation management system, it is imperative that you allocate a  portion of your budget to technology and social media. Establishing your firm’s positive online image is necessary to face and overcome the critics of the laity. It takes years to build a resilient foundation that brings clients, and just one critic or a negative review to break their trust.

ADOPTION OF A DYNAMIC APPROACH- FREQUENT MONITORING OF YOUR ONLINE REPUTATION

Regular monitoring of your brand’s online reputation ensures the formation of an image that has a tough exterior to crack and, if broken down, has the ability to recover quickly and get back up. Regularly checking the results on the SERPs under your brand’s name lets you know what kind of content your clientele (both present and future) expects from you. In this process, you will be able to know about your strengths and weaknesses. Doing this is essential to be able to recognize the large obstacles in your path towards success as a growing company. 

ENSURING A PROPER SHIELD AGAINST YOUR COMPETITORS:

Online platforms are now the default mode of communication and even local brands are making full use of them. Accordingly, the online competition is increasing exponentially. Your competitors are always in search of ways to come first in this race of ranking high on the SERPs. They can only do that by bringing your business down. So how can you overcome such difficulty and, at the same time, ensure effective brand reputation management?

Posting optimistic blog posts with quality content pertaining to your brand is key. These postings, when ranking high, have the potential to turn viewers into prospective clients. Absence of this will attract negative attention and encourage  competitors to come up with plans to weaken your brand reputation management.

TIPS FOR A STRONG BRAND REPUTATION MANAGEMENT:

Always seek positive reviews and recommendations of your satisfied clients, and look out for fake ones.

Constantly create and promote positive content to suppress any negative views.

If your brand faces negative reviews, it would be wise to invest in proper online ad marketing to diminish the risk.

A genuine letter by the owner of the brand to the client regarding the services will generate healthy communication and a positive experience.

It is not easy to develop a significant brand reputation management system. But if you have the right means and follow a wise path, it will turn out to be your cup of tea. 

Originally published here.

#onlinereputation #brandmanagement #reputationmanagement #onlinemanagement

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Brand Reputation Management Role in Digital Crisis Management (Part 2)

The wait is over, we are here back with the second part of this blog. 

Some of the time A Crisis Is No One's Fault—It Is Simply Unavoidable.

Digital Crisis Management and Brand Reputation Management go hand in hand. The post-pandemic era has shown us that organizations that were the quickest to adapt and easily accomplished their tasks online have been able to best navigate these trying times. Also, society in general reacts well to organizations that are prepared to manage crises, improvise and step-up to handle customer needs in spite of challenges.

This present reality is considerably complicated in the digital realm. On account of its aptitude for technology and extensive involvement with the field, companies specializing in Brand Reputation Management are ready to interface organizations directly with PR firms that can quickly help address any concerns and plan for what's to come in the area of universal Brand Reputation Management. To be largely helpful and prepared to help your business, a PR office should know your industry inside-out. It should be educated about your industry's customs and patterns, along with its normal trappings. 

At the point when A Problem Arises, Don't Avoid Reality.

In some cases, a straight-out refusal might just muddy the waters and work against you. Such a stand could make an organization appear dishonest and deceptive. And seem misleading to the general population. Indication of fraudulence in any form is a PR nightmare. Usually, attempts at salvaging such a situation leads to a genuine crisis. Brand Reputation Management solves all the digital problems. 

More often than not, recognizing the issue and sincerely apologizing, regardless of the blunder (actual or supposed) works favorably. Further clarifying how it is being resolved will serve you limitlessly better than keeping things under wraps. Over the years, netizens have developed a lower threshold for organizations trying to deflect blame and evade responsibility. Avoiding an issue instead of tackling it head-on will leave your organization defenseless.

We operate as an individualistic society and not as a collective one. The pandemic further exposed our reluctance to commiserate and our inability to settle on the most fundamental topics. Approaches and sentiments were gravely divided even in the face of large scale loss to trade and industry. Therefore, having an indispensable partner(s) to accelerate and grow your business in an unprejudiced manner is an absolute must. Working in tandem with a dedicated and experienced Brand Reputation Management firm can help boost your online presence. It can also set you up to adequately address any potential digital reputation difficulties that may emerge.

Originally published here. 

#brandreputation #brandmanagement #onlinereputation #reputationmanagement

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Brand Reputation Management Role in Digital Crisis Management (Part 1)

Brand Reputation Management is an essential for Digital Crisis Management. A crisis could befall anyone and at any time. Therefore, businesses must be prepared for immediate action to roll out an appropriate response. We witnessed firsthand, the crippling effect of the Global pandemic to trade and commerce. Irrespective of the domain, flourishing industries and thriving businesses were brought to a virtual standstill.

 Even the technology industry was overwhelmed. Unable to escape the consequences with such unprecedented levels of impact. This further highlighted a perilous fact that as a Digital industry we are largely ill-prepared. Especially, when it comes to handling critical situations the Digital industry is ill-equipped.

Digital disputes and ostensibly trivial disagreements have spelled disaster for several brands in the past. A simple misstep could breed gross misconception around your company. Then there is the matter of the internet trolls, controversy seekers and opinionated individuals. If such folks have a bone to pick with someone, hitting where it hurts seems to be their usual tactic. They actively seek out debates and contention. Essentially picking apart individuals and organizations with their characteristic anonymous spite.

 This makes it absolutely vital for Businesses to have a smart Digital Crisis Management strategy in place. Hence, Brand Reputation Management is an asset that Businesses and Individuals can rely on to help them navigate such complex and sensitive predicaments.

 How Does A Modern, Responsible Company Deal With Such Crises?

The first and most obvious answer is comprehensive Planning and Strategizing. Organizations should be able to hypothesize situations and prepare scenarios for mitigation. Proactively identifying and predicting ways in which a crisis could emerge is the best way to stay ahead while handling future disputes.

Although this might sound simple and straightforward at the outset. Digital Crisis Management goes way past simply having an exclusive Public Relations team. Today, dedicated companies with a proven track record and led by industry experts are at your disposal. They are qualified professionals who work for the explicit purpose of Building, Repairing and Managing your online reputation.

Brand Reputation Management firms have comprehensive solutions, wide-ranging services and extensive contacts who can drive your business to take your online presence to the next level.

Media in the present day stands accused of lacking focus. Constantly flitting from one account to another. Always in search of the next scoop. This lackadaisical stand displayed by broadcasters has frequently put numerous companies and prominent individuals at risk. Unfair versions propagated by the handlers of mass media has often colored public opinion, crashing brand value and spoiling reputations overnight.

In such cases, the best way to deal is to stay ahead of the story. Therefore, individuals and organizations should rethink their approach and alter their reactions when faced with such emergencies. That is where a Crisis Management team comes in handy. As the situation demands, targeted action can be adapted. Display of some tact during such situations is crucial. An efficient team is dynamic and extremely focused on customized agile solutions.

In cases of individuals or brands with an active social media, an effective PR team can assist with conventional methods. Collaborating with these specialized firms builds and nourishes your online standing. It allows you and your business to have unfettered access to legitimate solutions and smart alternatives for minimizing risks and managing crises.

 You are provided with options and responsible ways to respond to individuals who may be behaving inappropriately against you. Regardless of whether to extend a simple clarification or to explain your position. A competent and comprehensive Brand Reputation Management strategy will protect you and your business. These solutions shield you from unexpected eventualities. Much before the breakout of any news story or published report. That way you control the narrative prior to any potentially damaging claims and hurtful implications which would soon become unchangeable. Forever etched in the collective psyche.

Even though proactive anticipation and holistic brand reputation management to counter potential crises could be the best way to evade a negative aftermath. Any amount of planning would go in vain if you are unaware of the things that are being said about you. Simply knowing what people are talking about your company on the web is only a small part of effective brand management. The key parameters being - Persistent surveillance and constant vigilance. Both of which are difficult to apply in practice. 

Moreover, along with consistent observation which can be tough ask (unless you have a dedicated team at your disposal), you must break down all firm-related information and announcements on the internet. Which again, is a terribly intricate process compared to building an online presence from scratch. It goes beyond assigning someone from your online media team to substitute on your behalf and post for the benefit of your image on Twitter!

Brand Reputation Management helps with complete and uninterrupted regulation of your Internet presence. It can also serve as an evaluative examination of your organization or brand's real online standing and the narrative you are attempting to create.

Established businesses are heavily invested in their brand value. They rely on customer equity with the promise of high product quality while adhering to high moral codes of conduct. Dodging PR humiliations, pacifying agitators or exposing deliberate plants by competitors could be the best way to survive a cut-throat market. In business, such complications are commonplace. They occur frequently and their existence can hurt an association's standing, both from the within and outside.

Businesses endeavor to develop a specific account or "story" about themselves. A decent standing in their specific sector and among the general society can be incredibly favorable towards their economic efforts.

This was the first part of this blog, the next part will be posted soon. 

Originally posted here. 

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Role of Brand Reputation Management in Neutralizing Negative Content Online

Brand reputation management is becoming increasingly critical with time. Today, everything is available online, at our fingertips. A basic web search pulls out heaps of information pertaining to the searched topic. So, it is almost certain that a potential customer will look you up before approaching you directly. 

In such a scenario, a negative story about you on the trending list, will no doubt turn them away. In fact, even a single negative comment or review can bring your hard-earned reputation built over the years, come crashing down in seconds. It will jeopardize your company’s future and your only online brand reputation management techniques. Naturally, you wouldn’t want that to happen. So, how does one remove or prevent harmful listings?

 To answer this, first, let us try to understand why such stories are ranked so high on Google listings and why these damaging reviews will likely snowball and escalate, if left unchecked.

 Google aims to provide a balanced search result for any query. The absence of different perspectives could lead to one view dominating the results. If a prominent site puts out a negative story, it appears on the first page and has most page visits. This further aggravates the situation.

 Google’s algorithm also shows fresher items first. So, if such a story is recently published, then it’s more likely to find a higher listing. Besides, the reason for negative content ranking higher on Google is quite simple. People are more inclined to click on a negative story. They are also shared more and linked to blogs and forums.

 Hence, it is important to remove fake reviews through brand reputation management .

Moreover, an undesirable narrative has more potential to go viral because of negative-bias. People, blogs, and forums alike tend to share negative stories more. So, how can you reverse the damage done? By applying some simple but effective brand reputation management techniques.

 The most common mistake leaders often make, is to wait for a crisis. A dire situation needs immediate pre-planned action. Creating and applying a brand reputation management strategy in an ongoing emergency is challenging. Although mid-crisis is the precise scenario it needs instant implementation. The first step to undoing the damage, like always, is to acknowledge the problem and find its roots. That makes it easier to prevent similar episodes in the future. 

 It is possible to remove cynical listings. However, the process is a long, time-consuming, and complicated process. Additionally, you may try communicating with Google. There is an option to remove stories if they violate the terms – or even the writer or publisher. This is, again, even more complicated. The reason being that whoever wrote that story wrote it so that it is seen. Hence, most, would not take it down. Even if the publisher does take the story down, it could stay in the search engine results for months. Hence, search engine optimization is essential for brand reputation management .

 So, the best course here is to push down the negative stories. By using some intelligent SEO work you can remove them from the spotlight. Use the fresher-story-first priority of google, and post new positive content regarding your business. Also, post positive stories on other social media platforms such as Facebook and LinkedIn as well. Another way to make your stories a priority for google is using pay per click ads. This will make your content rank above the regular ones. All this will help to push the offensive content down on Google’s search result page. To bring back the audiences’ attention to your company’s positives.

 Of course, in the case of highly offensive or in-factual stories, you may take legal help and consider a defamation case. However, it is advisable to avert all this with brand reputation management techniques. You can use expert advice to build a rock-solid image early-on. This way, you constantly monitor and manage your reputation while quashing any trouble in its early stages.  

Originally published here. 

#brandreputation #reputationmanagement #brandreputationmanagement #brandmanagement

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How Brand Reputation Management Plays Important Part In Building Overall Digital Reputation

“In a digitally connected world a byte of data can boost or bite your brand”- Jeff Bezos (American internet Entrepreneur, CEO of Amazon)

 Reputation is qualitative. And good reputation is something that everyone craves. Both in their personal and professional lives.

 It is also an abstract concept. In the contemporary times online platforms have become the default modes of communication. So, it is imperative for even the small brands to build a strong online presence. A top-notch online portfolio serves to attract potential clientele. It earns better prospects and unique opportunities. This promotes a healthy brand reputation management.

 Chalking up of a successful online strategy is a relatively new domain and people are known to face various difficulties. From a general standpoint, the common queries are - Why branding and online reputation is important? How to build, repair or manage one’s online reputation? And how to protect your brand when attacked?

 This following article will answer all such questions and more. This is your guide toward achieving a strong and sustainable online reputation.

 HOW MUCH IS YOUR BRAND REPUTATION WORTH?

 Today, online communities are our preferred way for nurturing interpersonal relations. Therefore, building a respectable brand name among these communities is crucial. This helps secure a favorable first impression (be it online or offline). To ensure a strong foundation for your brand reputation management you need to secure a favorable first impression that is enduring and reliable. 

 People trust you if you have a good reputation. They are more likely to collaborate with you if you have a decent online presence as it promotes transparency. Businesses are built on favorable reputation. And thus, can be destroyed by criticism or bad feedback.

 While the subjective evaluation of intangible assets like goodwill, trust, reputation etc. is pertinent. It is equally important to understand the value of tangible assets. Having a good grasp of your finances takes care of that. This further helps your brand achieve its business objectives and enhance its market value. A strong economic standing attracts potential investors and analysts.

 BRAND REPUTATION AND SHAREHOLDER VALUE- BOTH A STOREHOUSE AND MEANS OF GROWING IT:

 Before a customer decides to buy from you, they first seek information online.  Depending on the product or service, they make basic enquiries. This includes product pricing,  specifications, and service information. They compare costs and analyze reviews. Therefore, establishing a comprehensive brand reputation management system is very important.

 An impeccable reputation provides expansive opportunities and leads you to success. Online reputation plays a key role to align your business plans and online strategy to investor and client preferences.

 Therefore, a dynamic reputation management system is a necessity. This will alert business owners of their strengths and weaknesses while alleviating investor risk. The faith of the investor on the firm propels shareholder value and at the same time reassures shareholders when the market valuation is weak.

 PROTECTING YOUR REPUTATION:

 A suitable brand reputation management system shields you from defamatory reviews. It conserves, repairs and protects your reputation against malicious feedback. Positive and optimistic reviews stimulate trust among prospective clients and investors. Negative reviews harms your reputation and suppresses interest.

 Negative links weaken your firm’s brand reputation management policy. If overlooked, these links spread like forest fire. So you need to regularly identify, rectify and address these negative assessments. Your responses must be appropriate, consistent and responsible. Next, you must generate positive content to place these favorable info at the top of SERPs (Search Engine Results Page). This helps suppress the negative content. Which again calls for employing a proactive brand reputation management technique.

 On that account, it can be said that your business’s reputation and brand value is your responsibility. It is important to remember that the reputation of your brand is a reflection of the impression you have created. You can drive and accelerate your growth and market standing. Become strong and influential. If preserved wisely, these valuable assets backed by a strong brand reputation management, will elevate your brand and push it to new heights.

Originally published here.

#brandreputationmanagement #reputationmanagement #brandbuilding #branding