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Here are seven ways to boost website traffic for e-commerce businesses

Over the past two years, e-commerce has experienced a dramatic increase. Statista estimates that global e-commerce sales reached 4.93 trillion USD in 2021 from 3.35 trillion USD in 2019. Due to consumer behavior changes, global e-commerce sales may increase. E-commerce has become increasingly popular as more and more people shop online to purchase their goods and services. This has made it possible for businesses to survive and grow. However, this means that the competition to attract customers and nudge them to buy becomes fiercer. You can increase your e-commerce website traffic by implementing effective e-commerce SEO strategies to reach out to more customers and stand out against your competitors. How to Increase Ecommerce Website Traffic 7 Ways 1. Create Referral Programmes Referring something to someone is not a new marketing tactic; however, it is still effective. A referral program should be part of your e-commerce marketing strategy. Niesen reported that 84% of consumers consider recommendations from their friends and family when making a purchase. Those people may refer you to their family and friends, especially if you reward them for their efforts. As an example, if your online cake shop in Los Angeles is an e-commerce company, you might use a referral program that offers a 20 to 30% discount for particular products after customers refer their friends. You can accomplish this by providing each customer with a unique referral code. 2. Promote your business through email marketing Emailing potential customers might seem like an outdated way to drive traffic to an e-commerce site in a world full of TikTok and Instagram Reels. Although email marketing is still a valuable marketing strategy, the global email market is expected to be worth $7.5 billion in 2020. In fact, Statista Research Department predicts that the number will increase to 17.9 billion by 2027. Due to the increasing number of users of email, it should come as no surprise. If you send an email that is effective, you can interact with, connect with, and communicate with your customers, and a successful email can encourage them to take action. An overview of effective email marketing follows. - Engaging subject lines - Compelling CTA - Clearly written content that is easy to understand - Unique promotion offer - Add visuals 3. Watch Your Loading Speed In the event that your e-commerce website takes longer than three seconds to load, your potential customers are likely to go elsewhere after leaving your website. If you want to prevent high bounce rates, you need to improve the loading speed of your ecommerce website. All the features of the e-commerce website will appear within one to three seconds of loading. 4. Running paid social media ads You cannot improve your e-commerce website traffic in any other way than by running paid campaigns on social media. As social media users expand worldwide, your business can gain new customers by reaching out to potential customers via social media. You should consider these factors when creating paid social media ads. - Social media platforms (e.g. Facebook, Twitter, YouTube, Instagram) - Recommended image sizes (e.g. Facebook messenger stories are 1080 x 1920 pixels) - Minimum and maximum character count. (e.g. The maximum character count on Twitter is 280 characters) - Social media ad formats (e.g. still image, gif, or video) 5. Promote excitement with contests and giveaways These suggestions are long-term approaches to increasing e-commerce website traffic, but there is another strategy for getting instant traffic, leads, and conversions. Offering prizes to your potential customers can provide all of those benefits in exchange for their participation in your contest or e-commerce giveaway campaign. Use tools like Gleam or WooBox to track your customers' participation and progress in contests or e-commerce giveaway campaigns. 6. Make your images big and clear Due to the distance between the product and the potential customer, they will require something convincing to convince them to make a purchase. It is here that images come in handy. You can make or break your e-commerce business by leveraging the power of images. Because of this, you should use big and clear images, so your customers know exactly what they will be buying.

For visit our website , you should describe the product in detail. You should mention the size, material, and colors available. 7. Be Clear and Upfront In e-commerce, transparency works best. Mention free shipping if your product provides it. If delivery charges are applicable, you should include that in the shopping cart details so your customers are aware.

By letting your customers know what to expect, they won't feel misled once they've viewed the product on your e-commerce website. In addition, make sure you display your out-of-stock items so that your visitors can see them. Making transparent and upfront offers to them in advance of the search and buying process will help them in their search and purchase. Boost Your Ecommerce Website Traffic Today with a Strategic Ecommerce Strategy It may take some time to see the results, but if you follow these seven steps, your hard work will pay off in the end. For those of you who want to increase traffic to your ecommerce website, we can help. Media Saga Social SEO specializes in digital marketing for small businesses and entrepreneurs. Among the internet marketing services we provide are SEO, social media marketing, web design, and more. For internet marketing advice and services, MSSS is the go-to source. You can see our website at https://mediasagasocialseo.com. Or visit our Facebook page at https://www.facebook.com/MediaSagaSocialSEONY.

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