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allaboutmarketing4you · 10 days

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How Singapore Libraries Organise 25.6 Million Books Borrowed Yearly

"While you are fast asleep, a vigilant team keeps watch over our libraries. What’s so precious that it demands 24/7 monitoring? Uncover the library's secrets that make borrowing a cinch for you. From maps to miniatures, relics of the past become borrowable treasures — if you know the right person to approach. Then there are workers who trawl the shelves scanning up to 50,000 items in just one night so you can find what you’re looking for in the light of day.

Elsewhere, a team uses a special method to keep car shares clean. They find offenders who abuse and misuse vehicles by literally sniffing them out. It’s all about the secret workings of the library and a car-sharing company that make borrowing or renting a cinch for you.

00:00 Introduction

02:06 What happens when you return a library book?

04:10 How much does the library make from fines in a year?

06:47 Robots check if books are shelved properly

10:04 How car-sharing companies choose pick-up locations

13:31 Strange finds left behind in shared cars

17:26 Peek inside the Library's highly-restricted rare materials collection"

#CNAInsider#OnTheRedDot#Singapore#Library#carsharing

Source: CNA Insider

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allaboutmarketing4you · 20 days

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Don Don Donki & Decathlon: What You Didn't Know About Megastores | On The Red Dot

"You may have shopped at Singapore's largest Japanese snacks store and the world's biggest sports retail chain. But beyond their maddeningly repetitive theme song and speedy online deliveries, what do you truly know about Don Don Donki and Decathlon?

Discover which Don Don Donki offers the most affordable snacks and how to navigate the labyrinth of towering treats. Uncover the peculiar night occurrences at Decathlon, and equipment that can be set up in mere seconds. It's a journey into the hidden workings of megastores.

00:00 Introduction

02:07 The Don Don Donki song - an earworm?

05:43 Decathlon after-hours

09:11 How Decathlon fulfills online orders within 2 hours

11:10 Meanings behind Decathlon product names

15:03 Refund of Decathlon product after years of usage?

17:09 Best deals from Don Don Donki "

Source: CNA Insider

Additional information about Don Don Donki :

"10 Don Don Donki Marketing Secrets

Japanese retail chain Don Don Donki instantly became a huge success in Singapore from the moment it opened its first store in the country in 2017. Many Singaporeans visited the store to eat and stock up on Japanese food, and get their hands on exclusive imported products. Since then, they have successfully expanded throughout the country – and their success has a lot to do with their marketing tactics. Here are 10 Don Don Donki marketing secrets you should know about.

1. They sell ready-to-eat food right at the entrance.

Before you even set foot into a Don Don Donki store, you will be faced with a long line of people at the sweet potato cart. One branch even has a café at the entrance where you can get your coffee fix. This smart placement makes it more likely for people to buy food or drinks before entering the store or after finishing their shopping spree – a clever tactic indeed.

2. You can watch the food being prepared.

On the subject of food, it is no secret that Don Don Donki has a wide variety of food available. To top that off, they also have open-concept kitchens where you can watch workers prepare fresh meals in front of your eyes. Not only does this show customers how their food is prepared, but a lot of people derive enjoyment from watching food being prepared. This transparency and form of entertainment also makes it more likely for people to buy food at the store.

3. The layout is all over the place.

While some people might think that Don Don Donki’s layout is a bit of a “mess”, their layout actually compels visitors to check out different products. While you may go to a certain section to check out one particular item, you may stumble upon another random product you initially hadn’t planned on buying. This increases the chances of customers making impulse purchases and buying more than they intended to – pretty smart if you ask me, albeit a touch sneaky.

4. They offer free samples.

Every Singaporean loves free samples. Don Don Donki takes advantage of this by having promoters give out free samples, which researchers have come to find affect consumer purchase. Whether you feel obligated to do so for trying the sample or end up really liking it, it’s one marketing tactic everyone should definitely look into.

5.; Their signs offer a sense of urgency.

As you walk through a Don Don Donki store, you will definitely come across signs that say things like “limited offer” or “sale ends today”. Words like these usually instill a sense of urgency in a buyer, making them believe that this is their last chance to scoop up a good deal. Plus, there’s always that FOMO (fear of missing out) on a good deal that may pressure people to buy an item right away. This is a powerful and very effective marketing strategy that gets Don Don Donki to make more sales.

6. They have big bright signs everywhere.

Don Don Donki’s signs, in general, will really catch people’s attention. At the entrance itself, the Don Don Donki sign is already in bright yellow; but the moment you step inside, you’ll also see a lot of huge signs vying for your attention – all in bold colours to really make an impact.

7. Their music mentions the brand name.

As you shop at Don Don Donki, you’ll hear music that says their brand name repeatedly. This will either annoy you so much to the point that you end up moving faster and grabbing more things than you need, or it’ll get stuck in your head that you’ll end up thinking about Don Don Donki long after you leave the store. Either way, Don Don Donki wins.

8. They know how to price their products.

Have you ever wondered why Don Don Donki prices their items at $49 or $79? It’s because our brain focuses more on the first digits than the last digits. Instead of thinking that an item is closer to $50 or $80, our brain registers that it is still in the $40s or $70s. This makes us believe that we are spending less and may be the reason why we end up buying so much stuff at Don Don Donki in the end.

9. They have a zig-zag system at checkout.

Some Don Don Donki stores have a zig-zag system when you line up at the counter to pay for your items. You might not notice it, but this layout can actually make you forget what you were originally at the store for and end up convincing you to buy even more while you are waiting for your turn to pay for your items. Our eyes also tend to wander while we wait to pay, and if a product catches your attention while you’re bored waiting, that could result in more money in Don Don Donki’s pockets.

10. They have a membership app.

Don Don Donki has a membership app, accumulating points that customers can exchange for coupons and other freebies. As mentioned earlier, Singaporeans love free stuff, and if you can get coupons and other benefits after shopping, why wouldn’t you grab it, right?

So there you have it. If you’ve ever wondered why you always buy so much at Don Don Donki or how they have become so successful after just a short while, now you know! "

Source: amcollective.sg and The article was written by Soon Koon.

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allaboutmarketing4you · 26 days

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Why All Brands Should Study Stanley Cup CEO Terence Reilly's Marketing Masterclass

" Every so often, product marketing creates such a frenzy it becomes its own cultural moment - think Adidas Stan Smiths, Old Spice and Pokémon Go. The Stanley Cup phenomenon definitely fits the bill and is a masterclass in the power of well timed marketing and brand hype. This case study centers on one man, Terence Reilly, who was also responsible for turning Crocs into must have footwear. In this video, Forbes spoke with a number of product marketing experts to dissect what made the Stanley Cup a must have. "

Source: Forbes

Additional information:

" In the spring of 2020, Terence Reilly left his position as the chief marketing officer of Crocs, the footwear brand, and became the president of the beverage-container manufacturer Stanley. For Stanley, which had been selling workaday flasks for more than a century, it was an unexpectedly fashionable hire. At Crocs, Reilly had kicked off a kind of miracle. For years, the company’s stock price had hovered around thirteen dollars a share, and its signature shoe—clunky, holey, styrofoam-like—seemed to be beloved by Mario Batali and few others. Then Reilly took over as Crocs C.M.O, in 2015, bringing its marketing operations in-house, launching collaborations with celebrities like Post Malone, and embracing social-media notoriety. In 2018, Crocs stock began careening upward, eventually hitting a peak, in 2021, of a hundred and eighty dollars a share. Its negative reputation had become a kind of asset: the bad kind of recognizability turned into the good.

Reilly has in his short tenure at Stanley followed a similar playbook, and the result is a seemingly overnight ubiquity for the company’s tumblers, the large, steel-lined, two-segmented vessels that fit perfectly in car cup holders. In July of 2023, the brand launched its first celebrity collaboration, with the country musician Lainey Wilson, who produced a pink-and-green Watermelon Moonshine Quencher, named after one of her songs. It sold out in eleven minutes. In November, a woman named Danielle posted a TikTok showing her car after a fire, and a Stanley cup that had survived in the cup holder amid the wreckage. She picked it up and shook it: the telltale tinkle of ice cubes, which had remained frozen despite the flames. The video eventually garnered more than ninety-five million views, and Reilly recognized it as a perfect ad for the product’s durability. He posted his own video, pledging not only to send more Stanleys but to replace Danielle’s car. On New Year’s Eve, Target released new, exclusive Valentine’s Day Stanley tumblers in shades of red and pink ($45). The vessels incited stampedes down store aisles and sold out in minutes. On the online secondary market, they’ve fetched prices in the thousands. Recently, a woman in California allegedly stole sixty-five Stanley cups from a store and stuffed them into her car. The police issued a warning: “While Stanley Quenchers are all the rage, we strongly advise against turning to crime to fulfill your hydration habits.”

Reilly is a clean-cut corporate warrior, with a bald head and a graying goatee. He began his career in New Jersey; held leadership positions at Famous Footwear, Footaction, and Prudential Financial; and has, by his own account, attended at least sixty-five Bruce Springsteen concerts. His effort to cultivate a new customer base for Stanley dates back several years. In 2019, the brand’s now star product, the forty-ounce Quencher, was selling so poorly that the company had stopped restocking or marketing it. A partnership with the Buy Guide, an affiliate-marketing site based in Utah, where the Quenchers were popular among Mormon mothers, saved it. Coached by the Buy Guide, in 2020, Stanley launched a new Web site and an affiliate-marketing system through which fans could make money by driving sales. By May of 2022, a Times headline was observing the cup’s burgeoning popularity among women: “The Sisterhood of the Stanley Tumbler.”

Last year, in a Harvard Business Review podcast, Reilly discussed his shakeup: “We were the seventy-million-dollar sleepy little brand known for the hammertone green bottle.” As he tells it, a hit like the pink Target bottle is just the beginning of a more ambitious rollout to come. “We firmly believe that we will become one of the leading life-style brands in the world over the next few years,” Reilly said. Right now, besides some camping cookware, Stanley’s products are confined to the beverage-and-container space. Given the brand’s rising fandom, it’s easy to imagine an expansion into clothing, wine chillers, or kitchenware. In Internet-era capitalism, a brand is rarely content to do one product well; it must scale up to penetrate as many markets as possible. (My request for an interview with Reilly was turned down, though a spokesperson told me that they’d “be in touch in a few months with news from Stanley!”)

The strategy of flipping an established brand into a digital-content machine has been carried off a few times already. In 2016, Rimowa, the stalwart German luggage manufacturer known for its striated metal carry-ons, sold a majority stake to L.V.M.H., the conglomerate of high-fashion luxury brands. Rimowa had a cachet among a small group of international travellers—a kind of if-you-know-you-know status. But under the L.V.M.H. scion Alexandre Arnault it became a widely coveted item. Rimowa added new, bright, Instagram-friendly colors; collaborated with fashion brands like Supreme and Off-White; and released new non-suitcase products like a metallic crossbody bag and a canvas tote. In a similar vein, Blundstone, the maker, since 1870, of rugged Australian desert boots, capitalized on a swell in popularity during the pandemic by adding design twists like rainbow elastic, punched leather, and tighter silhouettes. Yeti, a manufacturer of heavy-duty coolers, launched by Texas fishermen in 2006, also moved into insulated tumblers, and then stemless wine glasses with the help of private-equity investment in 2012. With limited-edition colors and an ever-expanding array of products, the brand became aspirational—“the field and stream equivalent of a Knoll daybed,” the streetwear publication Highsnobiety wrote.

In a way, the rebranding of staid but trusty products is the opposite of the strategy chased by the direct-to-consumer startups that proliferated in the twenty-tens. The D.T.C. brands that gained traction—Casper, Parachute, Great Jones—did so by dressing up unremarkable products with digital-native aesthetics to appeal to a very online demographic of millennials. Yet the products themselves were often disappointing, and many of the startups faltered. The surge of Stanley—whose products are based on an innovative steel-insulation technique by the company’s original founder, William Stanley, Jr., in 1913—suggests that it might be easier to bring a strong core product online than to start with an optimized online presence and then backfill in the product to fit.

To an investor or a new C.E.O., the sleepy heritage brand can work as an advantage. It has not yet saturated the market; there are more potential consumers to reach, more room for growth. (Compare Stanley in that respect to, say, the clothing brand Skims, which, like its co-founder, Kim Kardashian, is already marketed to the hilt.) An added benefit is the kind of ironic consumption that the Internet prizes: it’s amusing to be obsessed with a product that your grandparents might have once owned, or with an ugly sandal that’s suddenly cool. On social media, the Stanley straddles a line between banal and influencer-chic. TikTok creators pose coquettishly with the cup dangling from one hand, or decorate it with third-party charm accessories (not unlike the Crocs’s Jibbitz), or line shelves with rows of Stanleys in different hues, like so many books arranged by the color of their spines. On the Harvard Business Review podcast, Reilly said that he uses an “airport test” to determine if a product has truly entered the Zeitgeist: if people are lugging their Stanleys with them to their gates, he knows the tumblers have arrived. “By the time I left Crocs, you would see hundreds of pairs of Crocs at the airport,” Reilly said. Perhaps TikTok is the airport of the Internet: the Stanley’s prevalence in the digital public space is both a conduit for and evidence of its covetable status.

Amanda Mull, of The Atlantic, recently wrote of the Stanley craze, “Sometimes a cup is just a cup in the right place at the right time.” It’s true enough: the tumbler is yet another shiny object caught in the viewfinder of the Internet’s collective attention; we maniacally consume it for a few weeks or months, until the next trend appears and kicks off a new wave of memes and think pieces. What might appear to be an organic phenomenon, though, is actually an engineered corporate crossover. Companies prepare carefully, and expensively, to cultivate their moments of ubiquity. They leverage our attention, the same way an influencer does, to convert online viewers into fans and customers. The problem, of course, is that there’s no guarantee that a spike in visibility will yield lasting dividends. Before Stanley, there was the popular water-bottle brand Hydro Flask; today, TikTok videos show discounted stacks of them at HomeGoods. Now, as an informed friend and Stanley convert told me, Owala is the up-and-coming tumbler brand to watch. "

Source: newyorker.com by Kyle Chayka is a staff writer for The New Yorker and the author of, most recently, “Filterworld: How Algorithms Flattened Culture.”

#Brand#Neuromarketing#McKinseyMatrix#Viralmarketing#Facebook#Marketingmetrics#icebergmodel#EdgarScheinsCultureModel#GuerrillaMarketing#STARMethod#7SFramework#gapanalysis #AIDAModel #SixLeadershipStyles #MintoPyramidPrinciple #StrategyDiamond #InternalRateofReturn #irr #BrandManagement #dripmodel #HoshinPlanning #XMatrix #backtobasics #BalancedScorecard #Product #ProductManagement #Logistics #Branding #freemium #businessmodel #business #4P #3C #BCG #SWOT #TOWS #EisenhowerMatrix #Study #marketingresearch #marketer #marketing manager #Painpoints #Pestel #ValueChain # VRIO #marketingmix

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allaboutmarketing4you · 26 days

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The Business Strategies Behind Chick-fil-A, Costco, Starbucks and More

" What are some of the strategies of the most successful businesses around the world?

From Chick-fil-A and Starbucks, to Ikea and Target, WSJ talked to CEOs and business leaders about their unique approach leading these major brands.

0:00 Chick-fil-A

8:36 Costco

14:38 Starbucks

21:52 IKEA

27:38 Crocs

33:50 Dollar General

39:41 Sephora

45:45 Target

52:20 Airbnb

59:35 Home Depot "

Source: The Wall Street Journal

#WSJ#ChickfilA#costco

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allaboutmarketing4you · 27 days

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How Google Maps, Spotify, Shazam and More Work

"How does Google Maps use satellites, GPS and more to get you from point A to point B? What is the tech that powers Spotify’s recommendation algorithm?

From the unique tech that works in seconds to power tap-to-pay to how Shazam identifies 23,000 songs each minute, WSJ explores the engineering and science of technology that catches our eye.

Chapters:

0:00 Google Maps

9:07 LED wristbands

14:30 Spotify’s algorithm

21:30 Tap-to-Pay

28:18 Noise-canceling headphones

34:33 MSG Sphere

41:30 Shazam "

Source: The Wall Street Journal

#Tech#Algorithm#WSJ

Additional information:

" How Does Google Map Works?

Google Maps is a unique web-based mapping service brought to you by the tech giant, Google. It offers satellite imagery, aerial photography, street maps, 360° panoramic views of streets, real-time traffic conditions, and route planning for traveling by foot, car, bicycle, or public transportation.

A short history of Google maps:

Google Maps was first launched in February 2005, as a desktop web mapping service. It was developed by a team at Google led by Lars and Jens Rasmussen, with the goal of creating a more user-friendly and accurate alternative to existing mapping services. In 2007, Google released the first version of Google Maps for mobile, which was available for the Apple iPhone. This version of the app was a huge success and quickly became the most popular mapping app on the market. As time has passed, Google Maps has consistently developed and enhanced its capabilities, including the addition of new forms of map data like satellite and aerial imagery and integration with other Google platforms like Google Earth and Google Street View.

In 2013, Google released a new version of Google Maps for the web, which included a redesigned interface and new features like enhanced search and integration with Google+ for sharing and reviewing places.

Today, Google Maps is available on desktop computers and as a mobile app for Android and iOS devices. It is used by millions of people around the world to get directions, find places, and explore new areas.

How does google maps work?

Google Maps works by using satellite and aerial imagery to create detailed maps of the world. These maps are then made available to users through a web-based interface or a mobile app.

When you open Google Maps, you can search for a specific location or browse the map to explore an area. You can also use the app to get directions to a specific place or find points of interest, such as businesses, landmarks, and other points of interest. Google Maps uses a combination of GPS data, user input, and real-time traffic data to provide accurate and up-to-date information about locations and directions. The app also integrates with other Google services, such as Google Earth and Google Street View, to provide additional information and features.

Overall, Google Maps is a powerful tool that makes it easy to find and explore locations around the world. It’s available on desktop computers and as a mobile app for Android and iOS devices.

Google uses a variety of algorithms in the backend of Google Maps to provide accurate and up-to-date information about locations and directions. Some of the main algorithms used by Google Maps include:

Image recognition: Google Maps uses image recognition algorithms to extract useful information from the satellite and street view images used to create the map. These algorithms can recognize specific objects and features in the images, such as roads, buildings, and landmarks, and use this information to create a detailed map of the area.

Machine learning: Google Maps uses machine learning algorithms to analyze and interpret data from a variety of sources, including satellite imagery, street view images, and user data. These algorithms can identify patterns and trends in the data, allowing Google Maps to provide more accurate and up-to-date information about locations and directions.

Geospatial data analysis: Google Maps uses geospatial data analysis algorithms to analyze and interpret data about the earth’s surface and features. This includes techniques like geographic information systems (GIS) and geospatial data mining, which are used to extract useful information from large datasets of geospatial data.

Overall, these algorithms are an essential part of the backend of Google Maps, helping the service to provide accurate and up-to-date information to users around the world.

Google Maps uses a variety of algorithms to determine the shortest path between two points:

Here are some of the algorithms that may be used:

Dijkstra’s algorithm: This is a classic algorithm for finding the shortest path between two nodes in a graph. It works by starting at the source node and progressively exploring the graph, adding nodes to the shortest path as it goes.

A* search algorithm: This is another popular algorithm for finding the shortest path between two points. It works by combining the benefits of Dijkstra’s algorithm with a heuristic function that helps guide the search toward the destination node.

It’s worth noting that Google Maps may use a combination of these algorithms, as well as other specialized algorithms, to determine the shortest path between two points. The specific algorithms used may vary depending on the specifics of the route, such as the distance, the number of turns, and the type of terrain. "

Source: geeksforgeeks.org - -> You can read the full article at geeksforgeeks.org

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allaboutmarketing4you · 1 month

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Alibaba: Alibaba Marketing Strategy

"Alibaba was started by Jack Ma in 1999, and it has grown into a global e-commerce company that has changed the way people shop online. Starting with Alibaba.com, the biggest B2B marketplace in the world, the company added C2C and B2C marketplaces, logistics, payment systems, and cloud computing to its list of services. Alibaba is the biggest retailer and e-commerce company in the world. It will have sales of $1 trillion in 2021 and a large part of the market in China. Its marketing plans, which are known for being inclusive and creative, have been a big part of its success. Alibaba's marketing efforts, like the 11.11 Global Shopping Festival, use boldness, creativity, and personalized suggestions to appeal to a wide range of customers. Alibaba's world reach keeps growing because it has more than 1 billion active buyers and 10 million active sellers. Alibaba stays strong in the tough e-commerce market by focusing on new ideas and making sure customers are happy.

Alibaba – Target Market Alibaba is trying to reach a wide range of people and places around the world. Its consumer and business tools are used by people of many different ages, genders, and levels of income. Alibaba has a strong foothold in China and is now going global, with a focus on emerging markets. Its target market cares most about ease, value, and a smooth shopping experience. #marketing #easymarketing #alibaba

Copywriter: Kamran Tagiyev Voiceover author: Jeremy G. Animation author: Nazanin Suleymanova Sound editor: Mahluga Taghiyeva Project manager: Kamran Tagiyev "

Source: Easy Marketing

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allaboutmarketing4you · 1 month

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How Temu’s Explosive Growth Is Disrupting American E-Commerce

"Temu, a Chinese-founded e-commerce company, became the most-downloaded app in the U.S. in just over a year. The retailer has flooded social media feeds with curious consumers and even aired ads at back-to-back Super Bowls. In 2023, the discount retail app moved about $17 billion worth of goods between manufacturers and customers across the Pacific.

WSJ breaks down how its continued growth could redefine online retail, just like Amazon’s speedy delivery did.

Chapters: 0:00 Temu’s popularity 0:35 Temu’s explosive 2023 3:00 How Temu can redefine e-commerce 5:57 Temu’s future "

Source: The Wall Street Journal

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allaboutmarketing4you · 1 month

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What is Sustainable Marketing?

"Marketing is about boosting profit, which often means getting customers to buy more. Sustainability is about not consuming too much. It means leaving enough resources for future generations.

Given that these terms seem like opposites, can marketing really be sustainable? What does sustainable marketing even mean? And how can you do it?

This short video offers 5 research-based tips for marketers who want to use their skills to make the world better. "

Source: Network for Business Sustainability

Additional information:

Defining the Scope of Sustainable Marketing

"For marketers looking for guidance on sustainable marketing, Google search results fall into the trap above, failing to illustrate the scope of change needed. For an industry in a state of transition, partial or misinterpreted definitions of the transformation required can be counter-productive. Clear and proportionate ambition is needed to create a strategy fit for the existential crises we face.

Transformation of the marketing sector will require a realignment of its purpose and role in a sustainable future. It will involve rewiring the way marketing is practiced, reclaiming the skills and competencies of marketers and creatives in service of sustainability, and reinvesting the industry’s creativity, innovation and technology in sustainable outcomes.

Sustainable marketing is a purpose-driven practice that works to orientate businesses, brands and society towards a sustainable future, influencing appropriate awareness, aspiration, adoption and action across economic and sociocultural systems by taking necessary accountability for its impacts and opportunities. In doing so, it acts in service of long-term wellbeing for all. "

Read more in: cisl.cam.ac.uk --> News--> blog: what-sustainable-marketing

Source: cisl.cam.ac.uk

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allaboutmarketing4you · 2 months

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Hoshin Planning and the X-Matrix:

"The X-Matrix is a valuable tracking tool in the Hoshin Planning process that ensures all the activities of the organization are related to achievement of the Breakthrough Objectives. Lean Methods Group’s COO Wes Waldo tours the parts of the X-matrix and their purpose in this clip. "

Source: Lean Methods

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https://thebrandhopper.com/2024/03/04/beyond-the-v12-decoding-marketing-strategy-of-lamborghini/

Beyond The V12: Decoding Marketing Strategy Of Lamborghini

" Marketing Strategies of Lamborghini

Lamborghini’s success isn’t solely driven by roaring engines. The brand has cultivated a masterful marketing strategy that revolves around exclusivity, carefully curated brand experiences, and strategic use of modern media. Let’s delve deeper into the key elements that propel the Lamborghini mystique:

1. Cultivating an Aura of Exclusivity

Lamborghini has mastered the art of turning heads not just with their outrageous car designs and roaring engines, but also with their marketing strategy that cultivates an aura of exclusivity. Here’s a breakdown of how they achieve this:

Selective Advertising: Unlike brands that bombard you with ads, Lamborghini practices “stealth marketing.” They target high-end publications, luxury events, and strategic partnerships. Imagine flipping through a glossy magazine about yachts and mansions, and there’s a Lamborghini ad – it subtly reinforces the association with luxury and a high-flying lifestyle.

Limited Production Runs: Lamborghini doesn’t churn out cars like a regular automaker. Certain models are produced in limited numbers, making them even more desirable. This creates a sense of rarity – owning a Lamborghini means you’re part of an elite club with a unique possession.

Application Process: For some Lamborghini models, just having the money isn’t enough. Potential buyers are vetted through an application process. This adds another layer of exclusivity – it’s not just about wealth, but also about being the “right fit” for the brand.

Focus on Community: Lamborghini fosters a community around the brand. Owning a Lamborghini isn’t just about the car; it’s about joining a club of enthusiasts. Exclusive events, owner clubs, and experiences create a sense of belonging and further solidify the brand’s special status.

The result? Lamborghini doesn’t need to scream about its cars. The exclusivity itself becomes a selling point. People who aspire to own a Lamborghini crave the feeling of being part of something special, a club reserved for a select few. This strategy fuels brand loyalty and keeps the demand high, making Lamborghini a true powerhouse in the luxury car market.

2. Crafting a High-Touch Customer Experience

Lamborghini understands that purchasing a car isn’t just a transaction, it’s a journey into the world of luxury and performance. That’s why they leverage a high-touch customer experience as a core marketing strategy.

Here’s how it works:

Exclusivity and Personalization: From the moment a potential customer expresses interest, Lamborghini representatives provide dedicated attention. This could involve personalized tours of factories in Italy, one-on-one consultations with design specialists to customize their dream car, or exclusive invitations to VIP events. They cultivate a sense of belonging to an elite club.

Emotional Connection: Owning a Lamborghini is about the thrill of the drive and the statement it makes. Lamborghini uses test drives on racetracks, access to driving instructors, and even participation in owner’s clubs to foster a deep emotional connection with the brand and the lifestyle it represents.

Long-Term Relationship Building: The relationship doesn’t end at the sale. Lamborghini offers exceptional after-sales service, personalized recommendations for car care and maintenance, and even exclusive access to future models or limited edition releases. By prioritizing customer satisfaction, they ensure brand loyalty and advocacy.

By crafting a high-touch customer experience, Lamborghini goes beyond selling cars. They create a luxurious and exclusive world that their customers become a part of, solidifying their brand image and driving sales through powerful word-of-mouth marketing.

3. Leveraging the Power of Social Media

Lamborghini recognizes the immense power of social media and leverages it strategically to market their brand.

Here’s a breakdown of their approach:

Multi-Platform Domination: Lamborghini maintains an active presence across all major social media platforms like Facebook, Twitter, and Instagram. This allows them to reach a wider audience and cater to diverse user preferences.

Strategic Content Creation: They leverage content marketing to engage their audience. This involves creating a content plan, designing visually appealing content, and tailoring strategies for each platform. The content mix includes a variety of formats like captivating photos, engaging videos, and informative stories.

Targeted Engagement: Lamborghini meticulously targets the right audience. This ensures their content reaches individuals genuinely interested in the brand, maximizing the impact of their social media efforts. Additionally, they have improved their social media governance by implementing new tools and processes to manage their growing online communities effectively.

By combining a multi-platform approach, strategic content creation, and targeted engagement, Lamborghini utilizes the power of social media to connect with their audience, build brand awareness, and ultimately, drive sales.

4. Partnering with Influencers

Lamborghini leverages the reach and influence of social media personalities to strategically promote their brand. They partner with a variety of influencers, like fashion icon Hadia Ghaleb, social media stars James (MrJWW) and Alex Hirshi (Supercarblondie), and even industry experts like Nick Francis, The Sun’s Motoring Editor.

These carefully chosen partners create engaging content featuring Lamborghini vehicles, reaching a massive audience. In return for their efforts, Lamborghini may offer influencers the chance to experience the thrill of driving a Lamborghini for a limited time. Additionally, Lamborghini amplifies the impact by sharing select influencer content on their own social media channels, further extending their reach and brand message.

This influencer marketing strategy plays a crucial role in Lamborghini’s overall marketing approach. It allows them to connect with their target audience on a more personal level, generate excitement and brand desire, and ultimately drive sales.

5. Embracing New Technologies

Lamborghini is not just about powerful engines and sleek designs; they are also constantly pushing boundaries with innovative technologies. Here are some key examples:

Advanced Materials: Lamborghini is a leader in utilizing carbon fiber, known for its strength and lightweight properties. They incorporate it extensively in their vehicles, from the Aventador SVJ’s chassis and upholstery to various interior and exterior components. This reduces weight and enhances performance.

Active Aerodynamics: The Lanzador EV showcases Lamborghini’s commitment to aerodynamic efficiency. It uses active front and rear wings that adjust automatically, optimizing downforce in Performance mode and increasing range in Urban mode. The car also boasts a steerable rear axle and air suspension, offering drivers customizable driving experiences.

Uncompromising Slogan: The slogan, “We are not supercars. We are Lamborghini,” goes beyond mere description, instilling a sense of creative freedom and individuality. It positions Lamborghini as an entity beyond comparison, setting them apart from the competition.

Defining Brand Manifesto: Their manifesto further emphasizes their unique spirit. It speaks of unmatched courage, pushing boundaries, and originality, highlighting their commitment to innovation and staying true to their essence.

Focused Brand Positioning: The brand’s core message is clear: Lamborghini crafts unparalleled vehicles in terms of performance and design, infused with a touch of provocation. This caters to a specific customer seeking to stand out and make a statement.

Through this carefully constructed brand image, Lamborghini successfully attracts a specific target audience and solidifies their position as a bold and visionary leader in the luxury automotive world.

7. Limited Editions and Special Releases

Lamborghini has mastered the art of exclusivity through limited edition and special release vehicles. These models go beyond mere transportation, transforming into coveted collector’s items and symbols of ultimate automotive achievement.

Limited editions, like the Huracán STO and Murcielago SV, boast enhanced performance and unique design features, often inspired by the brand’s racing heritage. Their limited production numbers, ranging from just 186 units for the Murcielago SV to 63 units for the SVJ 63 Roadster, fuel their collectability and desirability.

One-off creations, like the SC20 Roadster, push the boundaries of design and cater to the ultra-exclusive preferences of discerning individuals. These bespoke masterpieces exemplify Lamborghini’s commitment to personalization and the creation of automotive art.

By strategically employing limited editions and special releases, Lamborghini not only generates significant revenue but also cultivates an aura of exclusivity that strengthens its brand image and attracts a highly dedicated and passionate customer base.

8. Events and Experiences

Beyond the thrill of owning a Lamborghini, the brand offers exclusive events and experiences that let you deepen your connection with the marque.

For the driving enthusiast, programs like Accademia Corsa allow you to hone your skills on the racetrack, while Accademia Neve provides an adrenaline-pumping experience in challenging winter conditions. These programs, along with events like Lamborghini Esperienza Giro, grant you the privilege of piloting iconic Lamborghinis on scenic routes, creating unforgettable memories. "

Source: thebrandhopper

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How Adobe Became One of America’s Most Valuable Tech Companies

"Adobe is one of America's most profitable tech companies and the Silicon Valley-based developer is an industry leader in the creative software space.

WSJ Reporter Aaron Tilley explains the business strategies Adobe pursued to become so successful."

Source: The Wall Street Journal

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The Future Of Online Shopping

"CNBC Marathon explores how companies like Amazon, Walmart and their competitors are shifting their marketing and business strategies to compete in today’s economy.

Quietly launching its app in September 2022, it only took Temu a few weeks to top app store charts, edging out Amazon, Walmart and even fast-fashion brand Shein. By February 2023, the 5-month-old company made its TV debut during Super Bowl LVII, airing two commercial spots totaling an estimated $14 million. With an annual advertising budget of about $1.4 billion, Temu is focused on aggregating a user base of nearly 100 million people by year-end.

Walmart employs more people than any other company in the world and is the country’s largest grocer. But when it comes to e-commerce, Amazon is the clear leader, with 39.5% of the market share compared to Walmart’s 7%. Now Walmart has ambitious new plans, and new leadership, to try and catch up.

Livestream shopping took China by storm during the pandemic, growing into an estimated $423 billion market in 2022. The trend has caught on more slowly in the U.S., but now Amazon, TikTok, YouTube and Shopify are making big investments in hopes it takes off. CNBC goes behind the scenes with creators like Myriam Sandler to find out what it’s like to sell via livestream, and what it’ll take for the emerging model to become a mainstream way that U.S. consumers shop.

Chapters:

00:00 Introduction

00:37 How Temu Makes Money From $10 Smartwatches from China (Published August 2023)

16:57 How Walmart Is Betting Big On Stores To Catch Amazon In E-commerce (Published June 2022)

34:26 Will Live Shopping On TikTok, Amazon And YouTube Take Off In The U.S.? (Published February 2023) "

Source: CNBC

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