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How to analyze the effects of channel marketing management?

Channel marketing management is a tool by which every business can choose an effective way to showcase their product and services.  Apart from it, companies apply suitable financial, marketing, and training resources to drive the best results.  These channels are inclusive of how a company can market its product or services like direct sales, through calling, etc.

There are various unique and extra-ordinary factors which a company can adopt to boost its growth. And a business has to think uniquely in order to get the best results out of them.

Through this article, you will come to know how you can analyze the effects of channel marketing management with the help of certain factors: -

1. By understanding the market share

Whether you are running a small or big company, you can quickly surge its market share by choosing a chief channel for the product or services. However, companies can choose more than one channel to analyze the effects of channel marketing management quickly.

Let’s take an example to understand it. You can appoint a manager to fully support the channel customers. After that, it becomes easy for you to compare your market share before and after the program to know the actual effect of channel marketing management.

2. Costs involved

Various channel marketing management programs involve different costs. When a company is doing direct sales from the call center or through salesforce, the business tries to calculate the total cost of employee recruitment, training, benefits, etc. On the other hand, if the company is doing direct sales, various costs are involved like marketing, product data, communication, etc.

You can easily compare the channel marketing management costs and various other costs by which you will come to the conclusion that which is the most effective management strategy for your business.

3. Managing sales funnel

The choice of clients can significantly influence the quantity of sales via several channels. Nowadays, due to the hectic schedule, a countless number of clients prefer online buying. So, you can monitor how many customers are purchasing things through various kinds of strategies.

4. Customer satisfaction

Take feedback from the clients from time to time about the different channel sales. Customer satisfaction is a must as they are the king to every business. On the other hand, carry out a marketing survey to find the actual problem in a channel and timely change the channel if it is not performing well.

For instance- if a customer is complaining that the waiting time at the call center is long, then the company must improve this service by improving the waiting time.

Conclusion

These above factors can significantly help in analyzing the effects of channel marketing management through various things. So, make your business grow like anything with the help of channel strategie

#Channel marketing management

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How is branding important in your marketing strategy

Branding is a marketing strategy in which a company is defined by a name and a logo that leaves a strong impact on the customers. Branding gives a unique identity to the company and helps in distinguishing them from the rest of the companies.

There are lots of questions that are raised when we talk about branding that how it is important in a marketing strategy and why it is important for a business person and how it works for us. Let’s have a look at the key points that let you know the importance of branding.

Branding gives identity to your company

The valid reason for branding is that it gives an identity to the company. A logo is the key element of branding that gives a face to the company. It leaves a strong impression on the customer. The graphic prints add another element in branding which helps in creating the identity of your company.

Branding helps to enhance business value

A strong settled brand helps to enhance the value of the business when you are trying to settle a long-term future business. Branding leaves a powerful impact on the market and increases your business value.

Branding builds trust in the market

Branding gives a standard proof of your product quality in the market through various enduring ways like social media, websites, graphic design, etc. The buyers feel more comfortable and have trust in your brand easily. Branding gives a kick to build trust in the market. The people like to do business with a well-settled and trusted name in the market.

Branding agencies in Delhi help you in creating an identity and build trust between the customer and the company.

Branding helps you in generating new customers

When there is a strong impression of your brand in the market, the people would like to buy products more easily. The branding strategy helps you in catching new customers. The people also like to refer the brand to their friends who have a strong marketing impression. A branding agency in Delhi builds up a strong marketing strategy to generate new customers and also use references to attract more.

Branding helps in improving employee satisfaction

The employee feels pride and has satisfaction in working with the brand which is more trustful and have a well-recognized face. Branding helps in establishing a reputation in the market for which people enjoy working.It can be achieved through a strong marketing strategy. A strong brand is able to hire a motivated employee to work under the trustful brand.

Branding helps in supporting marketing efforts and advertising

Brand marketing and advertising are the other main components of the brand. Both the components target the audience through various digital routes and support your marketing efforts to expand your business in different markets.The advertising strategy directly reflects the brand. The promotional pamphlets, creative arts, videos, and graphic prints help you in building a strong brand. It helps you in supporting your marketing efforts and establish your branding goals.

Here are some highlights that show how branding plays an important role in a marketing strategy. It creates trust, image, and goals of establishing a brand name of your company.

#Branding agencies in Delhi

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Green practices in corporate event management

Green meeting or green event incorporates environmental considerations into the whole event by which corporate event management companies try to minimize the negative impact on the atmosphere.

It is very easy for a single individual to go green but when we talk about teams, our corporate event management companies are lacking behind. Nowadays, these companies come on number one position in degrading the environment. In order to help the environment, the concept of sustainability has to be adopted by them.

Moreover, every corporate event management company has a chance to go green and leave a long-lasting impact on the environment and it also helps in surging their own business.

The green events in the form of their product launching are organized with the aim of minimizing waste in order to help the environment. It is a very new concept which is emerging in the corporate event management companies and making its path slowly.

Benefits of planning a green event: -

• The first and foremost benefit of this green event goes to an environment which will not pollute with the individual's actions.

• On a financial point of view- conserving energy, reducing waste, using local products, and utilizing less, all of this can result in saving money.

• For the promotion of your product, organizing a sustainable event will raise the profile of the organization and reputation which also attracts media. This indirect way makes your company well-established; and on the other side, sales surge.

• With the help of a corporate event management company, the event can be an excellent opportunity among your participants to raise awareness regards to sustainability.

Now, let’s talk about the best green practices for corporate events which can be arranged with the help of corporate event management companies: -

1. Select an eco-friendly venue

While selecting a venue for the corporate event, always select eco-friendly venue which will not harm local people. Indeed, try to choose a location which has carpooling services.

Other than this, if you are choosing any hotel, restaurant, or farmhouse then see for energy-efficient devices which will not waste energy.

2. Use digital communication method

Whether it is a corporate event or any other gathering, paper comes very much in use. But pledging not to harm the environment comes not to use paper rather, and every single information has to be penned down digitally.

This step not only saves the trees rather, but company can also save money.

3. Reduce food waste

In any of the corporate events lots of disposable plates, napkins cups or bottles come in use. This seems that a gathering of 1000 people will waste 2000 people things.

• One of the best steps to be sustainable is handing attendees branded water bottles which can be refilled at water stations

• Replace disposable plates and glasses with biodegradable cutlery • Indeed, ask caterers to distribute leftover food in the city food banks or to the homeless shelters

4. Support local business

If you want that your corporate event management company will leave a long-lasting impact on the community, then support a local caterer. Hire that catering company who uses locally grown food and side by side try to reduce carbon footprints because food has to cover a short distance.

There are numerous benefits to this: -

• Attendees will get fresh food which is tasty and mouth-watering • Help in surging business of local caterer • Helping the environment without polluting it

As the host of corporate event, your attendees will choose you like the most reputed and trustworthy company in doing business. Moreover, you can also tell the benefits of go green to the attendees which can largely impact the competitors.

#corporate event management companies

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Business Etiquette for Corporate Events

A corporate event is one of the great places where you can build and create a healthy relationship with professional people and customers who come there to attend it. Numerous people come there to expand their career and the business. While attending a corporate event, appropriate business etiquettes are must for people. In some individuals, professional tone in behaving and speaking are in-built while others have to learn.

Let’s put some light on basic etiquettes, which are must for individuals to follow while attending professional events. There are some corporate event management agencies which help businesses to set up that kind of environment so that every outsider will be impressed by the professionalism.

1. What should you wear for the event?

For any of corporate event, wear something formal, elegant, comfortable, and useful. The company must mention the dress code in the invitation so that invitees will not be confused in selecting dresses. According to the white-collar professional’s dress code should be western formals and traditional formals.

2. The time to arrive at the party

It is an essential part of the corporate party because professionalism seeks time management. If you are a representative, then arrive 30 minutes before starting an event. Other than this, in the case of guest, then also be on time which is given in the invitation.

3. The etiquette of introducing

Innumerable individuals have a habit of introducing their known ones to some extraordinary people to make an image. In this case, proper order should be followed like always introduce lower rank people to high ranking professionals. Not much, don't forget to say their name with respect means using Mr. Mrs, Dr, etc.

4. The way of talking

While attending a corporate event, active listening and conversation skills make you different from others in the group. Show proper body language while sitting and standing. To illustrate, don't fold your arms in front of others, maintain eye contact, give a chance to others what they have to say, and many more. Moreover, when you speak, use good language instead of speaking foul or using slangs in between.

5. Greeting

When guests arrive at the venue, make sure you or any other person as a representative greet everyone with respect and courtesy. The guests who have arrived before time or during the event and if they want to go somewhere within that area, assist them professionally.

6. Effective communication

Engage more and more individuals in conversation on different topics like a social event or any other. Indeed, try to speak with more and more people where you can build a high-quality image of yourself. Moreover, make the conversation memorable and exciting for the guests.

Business corporate event management is very subjective in which various kinds of theories exist which make the event successful and renowned. Professional behavior, smart sitting, and standing are the numerous things which the hosting company have to keep in mind. It results in maintaining a fantastic image in front of vendors, customers, etc.

#corporate event management

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Event planning formula for success

Success is that every human being is striving extremely hard for in their respective professional lives. Success is the most valuable word whose accomplishment redefines us, our life and eventually our happiness. You must have heard your elders repeating hundreds of time, key to success is hard work.Yes, they are emphatically true.

But in addition to hard work, you need proper planning, patience, time management and off course, right implementation to excel in your field. To reach on the top, you need to possess some personal as well as professional qualities. Or if you are already lucky enough to be on top most position, maintaining your top spot or consistently staying on top is important. Here we bring you a formula or recipe for success for event management companies.

Along with being a good trouble-shooter, learn how you can be amongst few best Event management companies in Delhi with the kind of strategies for your event planning business for your dream achievement. Underneath are some quick tips:

• Get hold of professional training- Be academically qualified and well groomed in the event management realm. Or else if you have enough fund and bit of knowledge, then hire best professionals. But relying completely on others doesn’t not turn out to be fruitful always.

• Form a reliable team- Enrol those names in your company that can be relied blindly.

• Concentrate on planning you are at best- Plan only those events that you think you are best at. Don’t try hands in new things if you lack its know-how.

• Written deed of contract- Draft written contract with consent of your clientele and stay abide to its terms. It’s safe and make sure to maintain good records.

• Establish Friendly environment – With your employees and clientele, have friendly relations as we often miss to do things under stressful situations.

• Be prepared for adverse situation- Stay ready for the unanticipated.  In that case, always have a backup plan ensuring smooth conduct of event.

• Stay calm and poised - It seems to be very simple and common advice but probably hardest to follow when things turn out to be the other way. Don’t lose your temper and keep your calm to show it to your clients that things are under control.

• Price your services moderately- Today every client is intelligent and thanks to internet that has made information just a browse away.  So don’t ask unfair price to maintain long term relationships as events never end in life.  

• Just focus on to make your clients happy.  An event ends well if your client is happy in the last. Follow his instructions and give importance to his desires and choices as event should go as per him. 

• Learn from your past mistakes- Don’t just ignore, learn from every event and note it in your diary to avoid failure of any kind.

Event planning is a “contented” industry. Opt for the best event management company in Delhi that gifts its clientele wonderful memories for life. Success will chase you if you succeed in getting smile to your clients.

#best Event management companies in Delhi

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Ultimate Guide to Cross Channel Marketing

Before the invention of vast technology, there was only a single channel marketing management for interacting with the customers, converting them and continuing to delight them. This single channel helped to create ideal customer experience by tracking down marketing, sales and service efforts.

Unfortunately, ideal situations rarely apply to businesses. If you are marketing within a single channel marketing management, then it is very hard for them to meet quota of leads, and definitely there is a possibility of missing out large portion of target audience. Focusing on a single channel can even make a poor customer experience and prevent you from successfully nurturing your leads.

So, to overcome this situation while making a positive impression on audience, cross channel marketing management comes in. It gives you a powerful and interconnected approach among your customers. In order to be successful, cross channel marketing requires publishing content together and creating a blend experience.

What is Cross- Channel Marketing?

It is about merging together different marketing channels in a proper way that creates a logical progression for target audience to progress from one stage to next. These various channels need to  work together while receiving context for the messages as they go from one channel to another.

Why to Use Cross-Channel Marketing?

It leads to an effective marketing  strategy which helps to understand your target theme. In the digital age, consumers are constantly being interrupted by the companies competing for their attention. It is important to understand the target theme of others and look at people that how they interact with brands and make buying decisions. It requires being in touch with where they are getting information to make these decisions as well as how they want to receive this information.

Some of the cross-channel marketing management works to solve these issue by meeting and possessing  customers requirement as follows:

• Increasing engagement helps with personalizing touch point to cater to your individual leads • Improvement within the customer loyalty Get Started with Cross-Channel Marketing Management The cross-channel marketing management helps to tweak approach and make ongoing optimizations as you get better at cross channel marketing. More the data you collect, the better you will understand your customers  buying  experience, which also helps to make improvement across each channel.   Unify your data: If you haven't presented your detailed information, it's better to do so before diving into cross channel marketing. It is also known to be the clear concept for buyers to posses with some detailed information before starting with any marketing effort.

Customer segments:

It helps to create meaningful reports across customers which help them to visualize and understand this data. It verifies clear successes, failures or trends that you can identify easily. Whereas, by analyzing your customer data and creating a clear picture of the segments within database is only possible through  multiple channels. It is also important to document and contextualize each interaction that successfully cater your content to your customers.

Use smart content to unify interactions:

It operates independently for each other which is only possible through cross-channel marketing. In reality, it requires more hands to work personalized on your content.

At last, cross channel marketing management not only is able to execute powerful marketing strategies, but by unifying data platform, you will see meaningful insights into your customers behavior.

#channel marketing management

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Channel Partner Marketing

Initially Channel Partner Marketing in businesses was considered secondary as compared to sales and business development. But today the picture is quite different. The current marketing dynamics have forced channel partners and vendors to be reconsider. Thus, Akkado, a South-Delhi based management and marketing agency is using Channel Partner Marketing as an effective marketing strategy with the right tools and content to enable better outcomes and drive growth.

To introduce Akkado in a nutshell, it is a customer’s company. Customer’s satisfaction is its primary objective. According to a survey conducted by AnnexCloud, “Existing customers contribute to 65% of a company’s business.” .This very statistics makes clear for businesses to understand that customer retention is very much important in order to generate profitable revenue. Akkado already tops the list of channel partners as the company has successfully became partners with the manufacturer or producer to market or sell the manufacturer’s products, services or technologies. This is usually done through co-branding and Akkado has effectively done that already.

Akkado as a mode of effective Channel Partner Marketing is transforming the relationship between a brand and its loyal customers from a purely transactional one to a more emotional relationship. This is the key to success in any kind of competitive retail environment. The most important factor in this relationship are ensuring quick and foolproof two way communication and driving emotional connects through personalized rewards and experiences.

Conducting business through Channel Partner Marketing, Akkado uses its expertise across industries to design and run the perfect Loyalty programs for its customers. It is primarily because Akkdo strongly believes that from top corporate to SME’s, a loyalty program has become a must for any business organization looking to stay relevant in the psyche of their consumers. The agency also emphasizes that a Loyalty program is such initiative that has proved to be quite effective to generate a loyal following of consumers for a brand.

While there are many agencies who claim to run Loyalty programs, what sets apart Akkado from the regular ones is the ability to create a perfect Loyalty program depending on the target group and market scenario. There are some more points that set Akkado ahead in the competition.

• Conducting Channel Partner Marketing through successful loyalty program is the company’s USP.

• Akkado regularly communicates with its customer, respective brands and channel partners through multiple platforms using the in-house CRM system

• App is everywhere to be seen today. A mobile app, for example, can keep the audience engaged with the brand and can be used to keep the consumers in the loop with different services a brand have to offer. Akkado develops custom web and mobile based apps for easier transfer of information and validation.

Today, consumers expect a more personalized experience that goes way beyond than just offering freebies. Akkado has tied up with several top-notch brands as their Channel Partner Marketing organizations. Akkado creates a personalized experience for the respective audience in the form of Loyalty programs which has fuelled customer retention for many brands across the country.

#Channel Partner Marketing

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Best Event Management Companies in Delhi

With the intense competition in the market, the business establishments are rushing for best event management companies to make sure that they assist to market the company’s growth, brand valuation and customer management. It is true that there is a huge demand for best event management companies but at the same time it is really hard to find a suitable agency that covers all of the company’s need. As there are many choices but all the options are not up to the mark, there is a raging demand in the market for companies that provide unconventional and unique advertising solutions.

Akkado is the best event management company in Delhi NCR you will find by just the reputation. It had started its journey to provide a one stop solution for all your event-related worries. Akkado is trusted by over numerous brands. It is immensely popular duo to its ground-breaking and innovative solutions that have taken the event management world by storm. Akkado has always delighted itself on being more than just an event organizing firm. Apart from event management, Akkado offers services in main fields like company activations and exhibitions. Akkado proves to be the best event management company in Delhi NCR as it meets all the reasons to be called a professional event management company. And the reasons are as follows:

1. it takes care of your time and money,

2. Pop you up great creative ideas,

3. Akkado plans and executes the event within the respective customer’s budget,

4. The Company uses an array of tools and software.

Akkado also aims to develop effective strategies that will satisfy customer need and will eventually spread the existing customer base. Akkado is driven by the values of Empowerment, Empathy, Professionalism and Fairness and these values have been incorporated in the company ethics and are strictly followed. Akkado believes that if a company has to earn reputation then it must focus on the one and only thing and that is “Customer Satisfaction”. Akkado’s ultimate goal is to build a global and diverse brand that delivers superior services to progressive clients around the world.

The qualities that make Akkado stand different and high in this competitive market are as follows:

1) Akkado has an incredibly skilled and qualified in-house concept and strategy team, production management team and creative studios for 24*7 professional services. The teams collaborate amongst each other and organize events that come out spectacular. As a result,  Akkado successfully attracts its desired customers.

2) Akkado has a specialized department that takes care of customer relations and loyalty. The project team employs data analysis to gain insights into customer behavior and formulate effective engagement program.

3) Akkado has a merchandising wing activated for more than 30 years.

4) Akkado proudly presents itself as a complete production house having all the experience and capabilities of producing and managing exhibitions and events. It uses high quality resources to deliver products and services and helps clients procure, design and brand merchandise.

So if you want to turbo charge your event, give Akkado a call today!

#Event Management company in Delhi NCR #Best Event Management Companies in Delhi

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Customer relationship management programs

Customer relationship management programs are the key to convert customer related data into meaningful business strategies. The main goal of this approach is to attract customers and boost overall sales in the process. The agenda is to ensure the long-term success and stability of the company by building a strong and faithful consumer base. This can only achieved by providing them goods and services that they prefer. An efficient company will identify customer needs, develop products to suit these needs and structure feedback mechanisms to collect customer opinions and make changes accordingly and this is exactly what a customer relationship management program does.

Akkado a Delhi-based based integrated marketing agency that has been making waves for its progressive customer relations methods. The agency places utmost importance on customer relations and develops innovative solutions tailored to customer needs. This is inferred from their tagline “Customers First”. They practice a 360 degree method towards customer engagement by maintaining robust communication channels, transparent and interactive feedback mechanism and connecting customers through community programs.

A specialized customer relations department that Akkado has effectively combines strategy with end-to-end service. The department uses data analysis to gain insights into customer behavior and uses it to formulate customer engagement programs and loyalty programs. The data collected represents the program health on a monthly basis. The team members interact with customers and gather their individual opinions. A transparent and accessible customer complaint cell has been set up by the agency to hear complaints, address recurring problems and provide relief to customers.

The CRM programs Akkado implements to establish customer relationships are:

1) Multi partner coalition programs: It is the kind of program where incentives are offered in return for accessing user data. It packages all possible customer benefits into a single customer loyalty program. The agency can share customer data such as demographics and preferences and users can benefit from promotional offers and added incentives.

2) Frequent shoppers program: The program rewards customers on frequent purchases and adds points entitling them to free items and reduced prices. The agency can store customer information, offer special schemes and discounts and increase marginal sale. They can concentrate on standards of service and quality control through this method.

3) Customer community programs: It creates an open forum where all users can come together, interact with each other, discuss burning issues and put forth questions to raise the quality of service. The members get rewards for achieving customer goals in the form of prizes or recognition. Customer suggestions help improve on existing products and revamp the brand experience.

Akkado seeks to use innovative and progressive strategies to satisfy customers. They strive to provide them the best post-purchase experience and encourage them to connect actively on social media platforms. Their ultimate aim is to ensure customers buy, use and advocate their products.

#Customer relationship management

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Loyalty Program Management

Loyalty programs are structured marketing strategies designed by companies that encourage customers to regularly buy their products. These programs cover most types of commerce, each one having unique features and reward schemes and are extremely popular in businesses where customers make frequent purchases. Some of the incentives include advanced access to new products, additional discounts and free merchandise. They have been described as a form of virtual currency, since rewards and incentives can be exchanged into goods and services but not into cash.

The two important functions of loyalty programs are that they reward customers for brand loyalty and provide the issuing company with an abundance of consumer information. Companies can use their consumer databases to evaluate purchases, while a loyalty program offers extra information about the types of products purchased and whether certain incentives are more effective than others. Once customers get comfortable with a particular brand, they develop trust in the company’s services and become faithful to the brand image, building a stable consumer network in the process. Customers will prefer certain brands over others because of the unique brand experiences and added incentives offered to them. For example, Starbucks has a cult following because of its program where customers can order ahead and pay later in the store and even access exclusive music playlists.

Akkado is a popular Delhi-based integrated marketing agency renowned for its innovative and interactive loyalty programs. It designs and implements loyalty programs customized for target customers with the goal of increasing return on investment and drive engagement. It has a specialized department dedicated to customer loyalty programs which combines marketing strategies with efficient service delivery. The department boasts of qualified specialists who conduct data analysis to study consumer behavior and use the results to structure effective loyalty propositions and customer engagement programs.

The loyalty programs Akkado manages are:

1) Multi-partner Loyalty programs:

Consumers want more flexibility in how they earn and redeem their rewards. Akkado takes advantage of these needs by expanding their earning and redemption offerings outside their own loyalty programs, specifically through coalition loyalty programs. It exposes customers to multiple brands in a structured network and provides them with choices and convenience in managing their rewards.  It ensures that the client brands within the coalition programs are benefitted from increased customer engagement, heightened value and long-term loyalty.

2) Frequent shoppers program: 

This program allows clients to store consumer information, offer schemes and discounts and increase marginal sales. It attracts clients using out-of-the-box points and rewards schemes and prompts them to make repeat purchases to continue availing the special offers. Customers get attached to the brand this way and choose to remain faithful to it, thus ensuring loyalty in the long run.

3) Customer community programs:

The program increases customer engagement by creating an open forum where customers come together, interact and raise questions on various issues. The members receive rewards for achieving customer goals in the form of prizes or recognition. It plays a vital role in brand-building. Customer suggestions help improve on existing products and assimilate ideas for new ones.

Akkado’s vision is to deliver excellent services in the pursuit of perfection. Their ultimate aim is to market products that customers will buy, use, love and advocate.

#Loyalty Program Management