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christmaswou · 4 years

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Kim Minseok remembering his istg acc password - exodrabble+xiumin/suho

Long Time Best Friends dealing with Instagram

disclaimer: This is a work of fiction. Names, characters, businesses, places, events, locales, and incidents are either the products of the author’s imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

** this is my first EVER kpop fanfiction post here, so, please, be gentle. Also, English is not my first language, but I tried my best. I hope you enjoy, and that we can spend a good time while we wait for our most dearest Minseok come back from his enlistment. Let’s Love, always. **

One week back home from the military enlistment, Kim Minseok, exo’s eldest hyung, had spend that whole time really busy with family, friends, house requirements and all kinds of arrangements for sitting down again. While all this was going on, all his friends and managers (and fans, of course) kept remembering him of posting new pictures on his istg account. Minseok liked the social network, and loved photography as well, but was annoyingly used to forget his password (like some of the other members also did), and lost the “timing” of posting his photos.

- Ah, minseok-ah, when will you organize your istg feed, your fans are thirsty for this rsrsrsrsrs.. I can give you some tips, my account is iconic now, I’m the best instagrammer of exo, did you know? - said Junmyeon, jokingly , while lightly pushing his eyes-rolling hyung.

- And then you say you didn’t have any free time while I was out, huh?

- What are you saying, it takes time to organize the feed, my concepts, and match my looks to the environment, actually.

- rsrsrsrssrsr honestly... but ok, I have to do this anyway, I think I’m going to try to recover the password when we get home today, are you really coming to stay the night ? - asked Minseok, suspiciously.

- I told you I’m going, you don’t believe I miss you? It’s gonna be like the old days... well not exactly that, cause now I’m a compromised ma- but he couldn’t finish his silly dangerous joke, cause his hyung shout his mouth quickly while beating him and laughing... some managers around them laughed as well, but more out of embarrassing for those two “old” silly idols than anything.

* * *

To spend the night at Minseok’s house was nothing like the “boys night”that the youngers members used to worry their managers with: no sexy games or silly teen-like adventures in the streets at midnight. When any of the hyungs gathered at Minseok’s house, was usually to have heart-to-heart and pleasurable talks with beer, or binge watch a nerdy-type movie or art documentary. None of them were particularly competitive to keep up many game rounds, just once they tried the Monopoly, but Minseok and Kyungsoo felt asleep real quickly, Jongdae joked and laughed the whole time while Yixing didn’t get the rules and Junmyeon kept complaining about cheating in the game.

These five hyungs (Jongdae was considered among them, for his hyung-like personality) naturally became closer along the years of the group’s career, but never in a idealized type of friendship: they didn’t exactly keep in touch all the time, or spoke all the time in chats or so, all of them always had many external duties and concerns, besides the fact that their personalities were not to be too “sitcky” with their friends. All of them had interesting memories and dynamics with each other separately, but one “couple” that, along the years, had created a really peculiar friendship routine was Junmyeon-Minseok. They weren’t the closest members since the begins (and, to speak the truth, they weren’t at this point the same person they were in the debut), but they always shared a silent, unconsciously known, respect and admiration for each other. Junmyeon profoundly admired Minseok’s scholar professionalism and disciplined and righteous way of live, and Minseok, along with that, really respect Junmyeon’s strong leadership, artistic sensibility and altruistic way of dealing with the challenges that came along in the group. As the years passed and they went through many things together, many obstacles crossed - some with the help of each other’s advice - they had naturally created a cozy atmosphere between each other. Junmyeon, who were more of speaking feelings, out loud begin to often express how Minseok was ,to him, a real best friend. And that was a real bond, outside the cameras. Minseok has always been more shy and discreet, but he actually felt really warm and happy with his leader’s consideration towards him.

* * *

Minseok was going to have many house gatherings and events with many people to relieve the missing time, including all the other members of course, but it couldn’t be other than junmyeon, who has been almost everyday by his side in his schedules of the returning from the military enlistment, was the first one the be invited to spend a weekend with the so deared and admired exo’s eldest hyung. Junmyeon was himself getting ready to enlist, so he wanted to enjoy pleasurable time with people he loved the most, as much as he could, before going away.

After some helping with house organizing and cleaning to become “comfortable enough for playing around” (as minseok’s wish, and to what jun never complained about), they changed to cozy clothes to deal with the “istg password issue”. Junmyeon wasn’t supposed to take pictures, so he was casually with a white shirt, arms out, sweatpants, his hat backsides and barefoot... It was rare to see the leader without make up, and actually feeling good like this, as he only stayed this way in situations of real intimacy and comfortableness.

- So junmyeonie, I’m supossed to click “forgot password” and send the link to my email, right? - asked the *a little better dressed* hyung.

- Did you really forgot it or just don’t want to remember, hyung? - a familiar malicious little smile on jun’s face.

- What the hell are you talking about you cra-

- Don’t you remember we created our email passwords together and the same one you used to your istg acc ?

- wai-

- “mygirl**insertARandomGirlName**

- SHUT THE FUCK UP, I CAN BEelieve it’s still that.. - embarrassment face while trying to enter istg on his new phone, where the old password wasn’t saved yet.

It entered.

- I can’t even kill you, cause you know way too much about me, you brat

- haahahaahahhaaaaaahaha... change this stupid password already, hyung, for god’s sake rsrsrsrsrsrs

* * *

- okay, I’m going to make a comeback with a Tan’s photo session, the fans never stop asking me about him..

- Make a istg-story of him, he looks beautiful in this window - says Junmyeon finishing a *good taste* bear.

- Should I play a song while doing it? They will love it, choose one of our old Christmas ones, please.

*while playing First Snow*

- Hello exol’s, your Minseokie is back at istg, waaaah, rsrsrsr, finally, huh... I promise to note my new password on a paper now hehehehehe and to post all the best pictures of my most loved moments that I’ve kept all this time... Now I’m gonna record my baby, that you guys always ask to see, he looks specially cute and beautiful tonight * moves camera do record Tan, majestically sitting on the window * say hi, Tan-shi, you’re so beautiful, aren’t you? ... Are you happy to see your dad again? I’m happy too...

Well, I’m specially happy today cause I’m gonna spend a REALLY nice and TASTY weekend * Junmyeon widely open his eyes, already trying to runaway from what he knows it’s coming * with Tan AND * quickly moves camera and starts to run after filming caught off-guard Junmyeon * my other beautiful cat here ¬ ¬ ¬ ¬ *

- stoop, hyung - whines Junmyeon, already surrendering and smiling

- he looks so beautiful now doesn’t he? my junmyeonie always looks gorgeous no matter what - easily says Minseok, making exol’s go wild with the surprise - I’m gonna turn off now, cause I’m going to spend some time with my best friend ok? * junmyeon both blushes and complains about minseok not letting him give a word to the fans *

- aaah-wait, let me say hi to my followers, wait hyung-

- noo, shut the cameras, you guys are not allowed to see what we’re doing now hahahaha

- nooo, SORRY EXOL’S, HE CAN’T USE ISTG PROPER-

* story finished *

- you-re not gonna post this, hyung.

- Why? - already posting

- That’s why they don’t allow you to posts many things on your istg, hyung, - half laughing, half worrying, said Junmyeon, Minseok’s best friend, walking to the kitchen after the rest of the beers.

#exo exodrabbles exofanfiction xiumin suho kimminseok junmyeon xiuho idolau kpopfanfiction kpopshortfics #kimminseok suho xiumin xiuho kpopfanfiction junmyeon exodrabble exodrabbles kpopdrabbles #kimjunmyeon #xiuho #kpopfanfiction #junmyeon #suho #xiumin #idolau #kpopdrabble #kpopdrabbles #kpopshortfics #shortfics #asianfanfics #asianfics #exohyungs #hyungline #hyungs

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beyond4lines · 5 years

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6 Coaches UCLA Are Looking At

Earlier this month Steve Alford was fired after five years being the head coach at UCLA. With the lack of underwhelming recruiting classes and underperforming teams, the marriage between Alford and UCLA was bound to fail. Now the coaching search begins for everybody involved from the athletic director and boosters to alumni who want what is best for the program. As a fan here are my six coaches that UCLA will or should consider for the job.

1.Fred Hoiberg: Unattached

The former Iowa State and recently fired Chicago Bulls coach has been a name floating around since the coaching job has opened up. From an A.D. and booster point of view, he’s a “big name” get and has some big-time conference experience under his belt. When Hoiberg made the jump to the NBA in 2015 to the Chicago Bulls he automatically looked out of his depth, with the tension between him and veteran players. His tenure at the job was difficult which led to his departure. What UCLA should look at his time at Iowa State where he took the Cyclones to the NCAA tournament 4 out 5 times at the helm. He recorded .673 win percentage at Iowa State which is impressive because of the status of the program and winning in a very tuff conference like the Big 12. With evidence of his success, it should be apparent that he is good at recruitment and player development at a college level as he recruited non-NBA players and helped make them perform to be a mid-tier BIG 12 team.

Conclusion on Hoiberg: A negative on Hoiberg is that he did like to dip in the transfer market as UCLA is not known for doing that so the board may not be fond of that, but that could’ve been the product of players just not wanting to go there and Hoiberg not having resources to bring top players. The UCLA coaching job could be a new challenge for him and an opportunity to lick his wounds and gain some confidence by going back into the college ranks. As I am writing this he is up for the running for the General Manager or Head Coaching job for the Minnesota Timberwolves left by former Bulls coach Tom Thibodeau, so we’ll see how that turns out.

2.Gregg Marshall: Wichita State

The current Wichita State Head coach was an NABC and Naismith coach of the year in 2014. Marshall is a good recruiter for a small program like Wichita State and made a great outcome by doing well against top competition in the tournament. At Wichita State, he has a .742 win percentage and has had tremendous runs in the NCAA tournament with an appearance in the Final Four in the 2012-2013 season. The production of his team has slowed down recently (6-4) in 2019 and (25-8) 17-19 and lost in the first round last year, because of this it could be a good opportunity for UCLA to push for him because I feel he might have plateaued at Wichita.

Conclusion on Marshall: He has been at Wichita Stare for over 10 years (07-08) to present. He has turned down major offers before so is he willing to make the jump. One of the negatives is that he has only coached in small conferences up until recently which now Wichita competes in the AAC, so can he recruit and compete in a highly competitive Pac 12.

3. Bruce Pearl: Auburn University

The Current Auburn Coach knows how to find talent and mold them into productive college players. When he was at the University of Milwaukee he went to two NCAA tournaments and went to the sweet 16 in the 04-05 season. At Tennessee he proved to be a great recruiter as he went to six straight tournaments and with an appearance in the elite eight in the 09-10 season, putting a football conference on the map since prime Kentucky days. Pearl brings good offense and hardnosed defense to his teams and UCLA need that as I feel UCLA might need a culture change and probably more so of the court than on it.

Conclusion on Pearl:

The negatives on hiring Pearl are that he had just gotten off of recruiting violations stemming from a 2010-2011 NCAA Investigation. Back in the 1990’s UCLA have had violations against them when Jim Harrick was the coach. Will UCLA want the possibility to go through that again? Me personally don’t think so. If the board and the boosters can look past that, Pearl has just gotten Auburn to a place Auburn hired him for and that is to win games and compete against Kentucky. If UCLA came calling would he dip without knowing how good Auburn can be, as he did not get a chance to see what could’ve been at Tennessee because of the violations.

4.Eric Musselman: University of Nevada

The Nevada coach is becoming a hot commodity this year as his team is 14-1. A former NBA coach (most recent job was Sacramento Kings (06-07)) and also coached in the G-League from 2010 to 2012. Musselman has been on the west coast before Nevada job, more specifically is familiar with the Pac 12 with jobs being an assistant and later associate head coach at Arizona State. His experience in the NBA might be a good balance of hard-nosed coach but the caretaker of young men. Musselman is known for player development with the likes of Gerald Green and Jeremy Lin when Musselman was coaching in the G-League to former NBA player Kevin Martin during Musselman's time with the Sacramento Kings. From an A.D. point of view that is a great sign that he can recruit but also mold players into productive pieces to help the team but to improve their games. during the 13-14 season, he was a candidate for fellow PAC 12 schools like CAL and Oregon State. Musselman does have International coaching experience by coaching the Dominican Republic and Leading Venezuela to the 2012 summer Olympics. From my point of view, I think his connections internationally can open recruiting pipelines for foreign players to the program, similar to Mark Phew at Gonzaga.

Conclusion on Musselman:

As he is a good coach, maybe a negative is that he has only coached division one hoops for one school for a short period of time (4 years) at a smaller school with not much expectation in a mid-major conference (The Mountain West); the people making the decisions may ponder if he can translate the same success at UCLA. Another caveat is if an NBA team offered him a position will he choose the bruins or give it another go at the next level.

5.Tony Bennett: University of Virginia

Tony Bennett is potentially a home run pick. He knows how to recruit, he can change the mentality of how the program and get guys who want to stay long term instead using the program as a stop gap for the NBA. I think he can have a balance of one and done players and veterans and can implement a philosophy that can help the program. I know most people don’t like that his Virginia teams have low scoring games but from a fundamental standpoint, they are very productive and effective. Overall he gets it done with the players he has in a very deep ACC, which means his players are straight ballers and if UCLA wants him and can get him they can expect the same. He is familiar with the PAC 12 as he coached Washington State from 06-09. If you look up NBA players that he coached is shows he has a good eye for talent and has a knack for player development for example 2017 NBA rookie of the year Malcolm Brogdon and 3 time NBA champion Klay Thompson.

Conclusion on Bennett:

I believe he has a basketball and personal philosophy comparable to the great John Wooden. I also recognize how players admire him and respect him and he does the same as he sees them as young men and in turn will run through a wall for him and each other and every year Virginia has a great team. A negative about Bennett is not him as a coach but more so would he want to leave UofV as he has a good thing going in a better conference currently in the ACC compared to the PAC 12. Also can or will UCLA buy him out of his contract.

6.Earl Watson: Unattached

There have been rumors of him wanting the job and many Alums and former players would like to see him on the sidelines. As a former player, he knows the culture which is a plus as he would already know the expectations of what comes with the job. He is young so he can relate to players, he has coached the Phoenix Suns team that was one of the youngest in the NBA. He might be a good recruiter because of his status as a former UCLA and NBA player. A possible negative is that he does not have much coaching experience let alone productive coaching experience but someone has to take into account that the Suns organization is dysfunctional so Watson didn’t get a proper chance as he only had a year and a half on the job.

Conclusion on Watson:

Wouldn’t be a bad hire but potentially a great hire if the A.D., boosters and the board are patient with the process with Watson. Take Villanova and Jay Wright, for example, they have a rich basketball history like UCLA but when Wright started there were ups and downs and now they have 2 national championships in 4 years with Wright being almost twenty years on the job. I believe Watson is given the time can be influential in the process of bringing the program back to prominence; but if not UCLA should just avoid him.

Honorable Mentions:

Mike Brey: Notre Dame

• Rumors of UCLA wanting him

• I don’t think he will leave after being at Notre Dame for almost 20 years.

Rick Pitino: Unattached

• Big name “great recruiter” but ……. NO!

Tyus Edney: UCLA assistant

• Like Watson is a former player, won a national championship for the Bruins in 1995.

• Director of men’s basketball operation so has been in the creation of the program since 2010.

• Again if hired as a head coach he will need patience from the upstairs to be successful.

#UCLA #ucla bruins #ucla basketball #basketball #college basketball #sports #blogs #sports blog

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imgettin-blog · 5 years

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aestehticcurveslover · 5 years

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The Best SEO In Perth

Name: Best SEO In Perth

Address: 275 Kooyong Rd, Kewdale WA 6105

Phone: 0401 424 267

Forget shady paid ads, get ranking and get more business today!

Why do you need SEO in Perth?

Boost Your Ranking

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A major factor of SEO is quality articles. We only use quality Perth writers for our websites.

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SEO isn't just for websites. We are the experts of ranking your videos in Google and Youtube.

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If you have a strong organic presence, users will have more confidence dealing with your business.

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Before any SEO work is carried out, we audit your website and walk you through the report.

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My friend said SEO is dead? Why should I sign up?

Lets break down the cost of what it takes to run paid ads on ONE KEYWORD

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Please be aware that we do not work with Startups as generally we want someone to have an established website first, however if the project is interesting to us we may make an exception!

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longassdicks · 5 years

Text

The Best SEO In Perth

Name: Best SEO In Perth

Address: 275 Kooyong Rd, Kewdale WA 6105

Phone: 0401 424 267

Forget shady paid ads, get ranking and get more business today!

Why do you need SEO in Perth?

Boost Your Ranking

Don't get talked into only using paid ads. You need SEO to solidify your place in Googles search ranking.

Quality Content

A major factor of SEO is quality articles. We only use quality Perth writers for our websites.

Video SEO

SEO isn't just for websites. We are the experts of ranking your videos in Google and Youtube.

Reach More Customers

More people coming to your Perth website means more customers and profit for you.

Increase User Trust

If you have a strong organic presence, users will have more confidence dealing with your business.

SEO Audit

Before any SEO work is carried out, we audit your website and walk you through the report.

How can SEO help my Perth business?

My friend said SEO is dead? Why should I sign up?

Lets break down the cost of what it takes to run paid ads on ONE KEYWORD

Think about when you are searching for something on google, are you going and clicking on the ads or are you going to the trusted organic results and the map results?

Why should I choose you for SEO in Perth?

So what are you waiting for?

Please be aware that we do not work with Startups as generally we want someone to have an established website first, however if the project is interesting to us we may make an exception!

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thatsnatfunny-blog · 5 years

Text

The Best SEO In Perth

Name: Best SEO In Perth

Address: 275 Kooyong Rd, Kewdale WA 6105

Phone: 0401 424 267

Forget shady paid ads, get ranking and get more business today!

Why do you need SEO in Perth?

Boost Your Ranking

Don't get talked into only using paid ads. You need SEO to solidify your place in Googles search ranking.

Quality Content

A major factor of SEO is quality articles. We only use quality Perth writers for our websites.

Video SEO

SEO isn't just for websites. We are the experts of ranking your videos in Google and Youtube.

Reach More Customers

More people coming to your Perth website means more customers and profit for you.

Increase User Trust

If you have a strong organic presence, users will have more confidence dealing with your business.

SEO Audit

Before any SEO work is carried out, we audit your website and walk you through the report.

How can SEO help my Perth business?

My friend said SEO is dead? Why should I sign up?

Lets break down the cost of what it takes to run paid ads on ONE KEYWORD

Think about when you are searching for something on google, are you going and clicking on the ads or are you going to the trusted organic results and the map results?

Why should I choose you for SEO in Perth?

So what are you waiting for?

Please be aware that we do not work with Startups as generally we want someone to have an established website first, however if the project is interesting to us we may make an exception!

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jimmyjohnsmnm · 4 years

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How Marketing Siloing May Be Ruining Your Business

According to Investopedia, a silo mentality is “a reluctance to share information with employees of different divisions in the same company… reducing the organization’s efficiency.” In other words, if different people or teams in your company aren’t on the same page about everything that’s going on, they might end up doing a worse job.

Silos can make your company seem less innovative and damage your employee engagement, resulting in lowered productivity. They could also make your marketing less effective.

What is Marketing Siloing?

When it comes to marketing, “working in silos” usually means that everyone in the marketing department keeps to themselves. The SEO people only think about SEO, designers about design, developers about development…you get the picture. Like actual silos, they’re separated and don’t interact. Why does this matter? Because it’s bad for business.

Why Are Marketing Silos Detrimental to Your Bottom Line?

There are many reasons why marketing silos can cause a ripple effect in your business that goes beyond ineffective communication.

Silos Waste Time

When your marketing is siloed, your team can end up accidentally wasting a lot of time by not coordinating with each other. Picture this… You own a company that makes dog food, and your content marketing strategist is trying to generate a few content ideas about pet care for your blog. They go to my keyword research tool, Ubersuggest, to get some inspiration:

But what they don’t realize is that the SEO team already did a bunch of research about this topic last week, and could easily have shared it with them. No one on the SEO team thought to tell the marketing team about their research, and no one on the marketing team thought to ask.

Because of marketing siloing, your content marketer has now spent their entire day doing something that’s already been done.

Here’s another example: You have a freelance copywriter writing for your new website and a UX specialist working on the design. They’re working separately.

When they present you with the final deliverables, none of the copy fits into the wireframes. At all. Your copywriter now has to redo all their work, annoying them and costing you more money. The whole thing could have been avoided if you had just asked the copywriter and UX specialist to work together.

Silos Prevent You From Getting the Best Marketing Results

In addition to wasting time and money, marketing siloing prevents you from getting killer results. Your customers expect your marketing to be consistent across channels—it’s how they know they’re on a legitimate site for your company. That’s why it’s so important to have an integrated marketing strategy. If your marketing department is siloed, your campaigns—and even basic things like font choices and colors—will look inconsistent. Silos can also create confusing situations and missed opportunities.

For example, let’s say you’re launching a new content marketing campaign. Your content team pours a bunch of money into hiring freelance writers, graphic designers, and videographers to create lots of awesome content for your website. And then… No one knows what happened. The content is really high-quality and perfectly optimized for SEO. You’re getting tons of additional traffic, but no conversions. What gives? Turns out, the tone of the content is all wrong. It’s written in a way none of your ideal clients can understand or relate to. Know who could have told you that? The sales and customer service teams. After all, they know your clients pretty well. Once again, siloing leads to a marketing fail. (By the way, if you’re trying to get more conversions for your website, there’s more to it than just creating content. In the video below, I share seven cool hacks that can help improve your conversion rate.)

youtube

Silos Demotivate Your Employees

Another terrible thing about marketing siloing is that it demotivates your employees.

Here’s how: It’s easy to get excited about something when you see the bigger picture. But the larger your business gets, the more removed every individual becomes from your company’s overall mission—because they may not even know who is making decisions, let alone why. Think about the way freelancers and consultants see their business. They’re responsible for doing everything themselves, so it seems like a real win when they get results. The same goes for small teams—when something goes well, everybody celebrates. People feel like their job is making a difference. When you’re running a larger company, it’s harder to keep this dynamic going. Suppose your SEO person sits around all day copying and pasting keywords into a spreadsheet without seeing how this impacts the company’s marketing strategy. They’re likely to start thinking their job is pointless. After a while, they’ll probably start to look for another one.Losing talent is expensive. You don’t want your best people to leave because of an easily-solved problem like marketing siloing. For employees at mid-size or larger companies, getting together with co-workers to bounce around ideas can be motivating, especially when those co-workers aren’t the same ones they see every day. It makes everyone feel like they’re working towards the same goals.

How to Tell If Your Marketing is Siloed

By now, you should be pretty convinced that marketing siloing is not a good thing: it’s something that can hurt your business. But how can you know if you have a silo problem? When you’re “in the trenches” day in and day out, it can be hard to take a step back and think about what’s going on at the macro level in your company. And if you’re making the higher-level decisions, you may not know what your employees are experiencing. If you’re worried about marketing siloing, take a look to see if you notice any of these things:

Your Marketing Employees Don’t Talk to Each Other

Have you noticed that your employees only talk to a few of their co-workers? Maybe they don’t leave their desks and just chat with the people next to them. Or perhaps they have one or two friends in their department and don’t talk to anyone else.

If this is something you’ve seen at your company, marketing siloing might be an issue for you.

Your Marketers Don’t Understand What Their Colleagues Are Doing

Another way to see if your marketing department is siloed is to ask your marketers what their co-workers are doing. Ask your designers what the dev team is up to in relation to their projects. See if your SEO team knows anything about paid ads. Check if your content marketers are working with your social media people on writing consistent content across verticals. If the answer people keep on giving you is “I have no idea,” they’re working in silos.

Your Marketing Team Doesn’t Work with Other Teams

Even if your marketers are pretty good at working with other marketing team members, that doesn’t mean they’re good at working with other teams. Marketers need to know what other teams are doing—even when their jobs seem unrelated.

If your marketing team doesn’t understand your business from a big-picture perspective, they could be making major mistakes that cause your marketing campaigns to fail.

How to Get Rid of Marketing Siloing Right Now

Let’s say you’ve decided that your business has an issue with marketing siloing. What are you supposed to do about it? You have to take action to deal with the siloing. When creating a plan to tackle marketing siloing, the first thing you’ll want to do is talk to your managers. Siloing often starts at the higher levels of a business. If your marketing department is divided into several teams, meet with your team leads separately to see what their goals are. If the team leads aren’t working together and their goals seem unrelated to one another, that’s a problem. You should call a meeting with them to come up with a way to do things better. Here are some of the things you can include in your de-siloing plan:

Have a Marketing Master Plan

Having one central marketing plan that everyone has to follow is essential for your company. If you don’t already have one, that’s the first place to start. If you’ve been running your marketing in a “throw things at the wall and see what sticks” type of way, it’s time to nip that in the bud and get serious about your strategy. What does this mean? Well, first, you should have one or more buyer personas that show who your customers are and what they care about. Next, you need to know what your competition is doing. Do some competitor analysis and try to understand what they’re doing that works and how you can use that information to get ahead of them. Don’t copy their strategies, though. You’re not the same as your competitors; instead, you’ll want to show you’re better. More on that in my video below:

youtube

Once you’ve covered these things, you can create a multichannel marketing plan to help you get the results you need. You’ll want to define your main goals and KPIs and make sure you’re hitting them. Make it clear that everyone needs to be involved in that process.

Meet, Talk, and Train Together

If you already have a marketing plan in place, but you still feel like you’re dealing with marketing silos, how can you get everyone in your company to get on board as a cohesive team? If folks in your company don’t see the big picture, maybe it’s because they’re not talking to each other enough. Make sure to plan regular meetings for your marketing department where your marketers can present what they’re working on and tell others about their wins and roadblocks. Even a 15 or 30-minute weekly meeting does wonders for team connection and communication. Another thing to look at is the collaboration software you’re using. If people are divided into different groups in your internal chat software or project management tools, make sure some company-wide channels are open, too. These will let everyone talk with each other. Ensure that all your marketers have access to training, even in fields that are different from theirs. Maybe your SEOs want to learn more about web development, or perhaps your developers want to know more about copywriting. Let them learn! Training your employees not only helps them get better at their job, but it also shows you care about helping them advance in their career—in turn, making them more engaged at work.

Identify and Deal with Culture Problems

If you still can’t figure out why your marketers aren’t working together, maybe your company has a culture problem. Maybe one of your managers has trouble controlling their temper and has a history of blowing up at people. Everyone tries to avoid them, so communication breaks down. Or maybe you’re paying your lead SEO twice as much as your head of content marketing, and the content marketer isn’t happy about it. Since the content marketer resents the SEO, they’ve stopped talking to them and just do things on their own. Once you root out these problems, you can deal with them.

Restructure Your Marketing Team(s)

If you’ve already tried fixing culture problems and giving your marketers more opportunities to communicate, but you’re still having problems, it’s time to consider taking more significant steps to deal with your marketing siloing. Maybe what you need is a full overhaul of your org chart.

If you have several small, siloed teams, consider merging them into one larger unit with a few different “sub-units.” Put these bigger teams together in the office to talk to each other about their current projects. Or you could keep the hierarchy you have now, but move people around in a way that makes them feel less isolated.

Follow Through Over Time

No matter what you choose to do to deal with marketing siloing, the most important thing is that you follow through with it. Don’t just go on an “anti-silo crusade” for a few months and then forget about it, letting things go back to the way they were before. Make sure your commitment is permanent.

Conclusion

Marketing siloing is one of the main things that can sabotage your marketing campaigns. Luckily, once you realize your company has a silo problem, you can often deal with it pretty quickly—as long as you have an organized plan.

Your employees will feel relieved that you’re taking the initiative. They will benefit from better communication between departments and individual employees. Did I miss any ways to deal with marketing siloing? Let me know in the comments.

The post How Marketing Siloing May Be Ruining Your Business appeared first on Neil Patel.

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jjpocketbook · 4 years

Text

How Marketing Siloing May Be Ruining Your Business

According to Investopedia, a silo mentality is “a reluctance to share information with employees of different divisions in the same company… reducing the organization’s efficiency.”

In other words, if different people or teams in your company aren’t on the same page about everything that’s going on, they might end up doing a worse job.

Silos can make your company seem less innovative and damage your employee engagement, resulting in lowered productivity.

They could also make your marketing less effective.

What is Marketing Siloing?

When it comes to marketing, “working in silos” usually means that everyone in the marketing department keeps to themselves.

The SEO people only think about SEO, designers about design, developers about development…you get the picture. Like actual silos, they’re separated and don’t interact. Why does this matter? Because it’s bad for business.

Why Are Marketing Silos Detrimental to Your Bottom Line?

There are many reasons why marketing silos can cause a ripple effect in your business that goes beyond ineffective communication.

Silos Waste Time

When your marketing is siloed, your team can end up accidentally wasting a lot of time by not coordinating with each other.

Picture this…

You own a company that makes dog food, and your content marketing strategist is trying to generate a few content ideas about pet care for your blog. They go to my keyword research tool, Ubersuggest, to get some inspiration:

Because of marketing siloing, your content marketer has now spent their entire day doing something that’s already been done.

Here’s another example:

You have a freelance copywriter writing for your new website and a UX specialist working on the design. They’re working separately.

When they present you with the final deliverables, none of the copy fits into the wireframes. At all. Your copywriter now has to redo all their work, annoying them and costing you more money.

The whole thing could have been avoided if you had just asked the copywriter and UX specialist to work together.

Silos Prevent You From Getting the Best Marketing Results

In addition to wasting time and money, marketing siloing prevents you from getting killer results.

Your customers expect your marketing to be consistent across channels—it’s how they know they’re on a legitimate site for your company. That’s why it’s so important to have an integrated marketing strategy. If your marketing department is siloed, your campaigns—and even basic things like font choices and colors—will look inconsistent. Silos can also create confusing situations and missed opportunities.

And then…

No one knows what happened. The content is really high-quality and perfectly optimized for SEO. You’re getting tons of additional traffic, but no conversions. What gives?

Turns out, the tone of the content is all wrong. It’s written in a way none of your ideal clients can understand or relate to.

Know who could have told you that? The sales and customer service teams. After all, they know your clients pretty well.

Once again, siloing leads to a marketing fail.

(By the way, if you’re trying to get more conversions for your website, there’s more to it than just creating content. In the video below, I share seven cool hacks that can help improve your conversion rate.)

youtube

Silos Demotivate Your Employees

Another terrible thing about marketing siloing is that it demotivates your employees.

Here’s how:

It’s easy to get excited about something when you see the bigger picture. But the larger your business gets, the more removed every individual becomes from your company’s overall mission—because they may not even know who is making decisions, let alone why.

Think about the way freelancers and consultants see their business. They’re responsible for doing everything themselves, so it seems like a real win when they get results.

The same goes for small teams—when something goes well, everybody celebrates. People feel like their job is making a difference.

When you’re running a larger company, it’s harder to keep this dynamic going.

Suppose your SEO person sits around all day copying and pasting keywords into a spreadsheet without seeing how this impacts the company’s marketing strategy. They’re likely to start thinking their job is pointless. After a while, they’ll probably start to look for another one.Losing talent is expensive. You don’t want your best people to leave because of an easily-solved problem like marketing siloing.

For employees at mid-size or larger companies, getting together with co-workers to bounce around ideas can be motivating, especially when those co-workers aren’t the same ones they see every day.

It makes everyone feel like they’re working towards the same goals.

How to Tell If Your Marketing is Siloed

By now, you should be pretty convinced that marketing siloing is not a good thing: it’s something that can hurt your business.

But how can you know if you have a silo problem?

When you’re “in the trenches” day in and day out, it can be hard to take a step back and think about what’s going on at the macro level in your company. And if you’re making the higher-level decisions, you may not know what your employees are experiencing.

If you’re worried about marketing siloing, take a look to see if you notice any of these things:

Your Marketing Employees Don’t Talk to Each Other

Have you noticed that your employees only talk to a few of their co-workers?

Maybe they don’t leave their desks and just chat with the people next to them. Or perhaps they have one or two friends in their department and don’t talk to anyone else.

If this is something you’ve seen at your company, marketing siloing might be an issue for you.

Your Marketers Don’t Understand What Their Colleagues Are Doing

Another way to see if your marketing department is siloed is to ask your marketers what their co-workers are doing.

Ask your designers what the dev team is up to in relation to their projects. See if your SEO team knows anything about paid ads. Check if your content marketers are working with your social media people on writing consistent content across verticals.

If the answer people keep on giving you is “I have no idea,” they’re working in silos.

Your Marketing Team Doesn’t Work with Other Teams

Even if your marketers are pretty good at working with other marketing team members, that doesn’t mean they’re good at working with other teams.

Marketers need to know what other teams are doing—even when their jobs seem unrelated.

If your marketing team doesn’t understand your business from a big-picture perspective, they could be making major mistakes that cause your marketing campaigns to fail.

How to Get Rid of Marketing Siloing Right Now

Let’s say you’ve decided that your business has an issue with marketing siloing. What are you supposed to do about it?

You have to take action to deal with the siloing.

When creating a plan to tackle marketing siloing, the first thing you’ll want to do is talk to your managers.

Siloing often starts at the higher levels of a business. If your marketing department is divided into several teams, meet with your team leads separately to see what their goals are.

If the team leads aren’t working together and their goals seem unrelated to one another, that’s a problem. You should call a meeting with them to come up with a way to do things better.

Here are some of the things you can include in your de-siloing plan:

Have a Marketing Master Plan

What does this mean? Well, first, you should have one or more buyer personas that show who your customers are and what they care about.

Next, you need to know what your competition is doing. Do some competitor analysis and try to understand what they’re doing that works and how you can use that information to get ahead of them.

Don’t copy their strategies, though. You’re not the same as your competitors; instead, you’ll want to show you’re better. More on that in my video below:

youtube

Once you’ve covered these things, you can create a multichannel marketing plan to help you get the results you need.

You’ll want to define your main goals and KPIs and make sure you’re hitting them. Make it clear that everyone needs to be involved in that process.

Meet, Talk, and Train Together

If you already have a marketing plan in place, but you still feel like you’re dealing with marketing silos, how can you get everyone in your company to get on board as a cohesive team?

If folks in your company don’t see the big picture, maybe it’s because they’re not talking to each other enough.

Make sure to plan regular meetings for your marketing department where your marketers can present what they’re working on and tell others about their wins and roadblocks. Even a 15 or 30-minute weekly meeting does wonders for team connection and communication.

Another thing to look at is the collaboration software you’re using.

If people are divided into different groups in your internal chat software or project management tools, make sure some company-wide channels are open, too. These will let everyone talk with each other.

Ensure that all your marketers have access to training, even in fields that are different from theirs. Maybe your SEOs want to learn more about web development, or perhaps your developers want to know more about copywriting. Let them learn!

Training your employees not only helps them get better at their job, but it also shows you care about helping them advance in their career—in turn, making them more engaged at work.

Identify and Deal with Culture Problems

Or maybe you’re paying your lead SEO twice as much as your head of content marketing, and the content marketer isn’t happy about it. Since the content marketer resents the SEO, they’ve stopped talking to them and just do things on their own.

Once you root out these problems, you can deal with them.

Restructure Your Marketing Team(s)

Maybe what you need is a full overhaul of your org chart.

If you have several small, siloed teams, consider merging them into one larger unit with a few different “sub-units.”

Put these bigger teams together in the office to talk to each other about their current projects.

Or you could keep the hierarchy you have now, but move people around in a way that makes them feel less isolated.

Follow Through Over Time

No matter what you choose to do to deal with marketing siloing, the most important thing is that you follow through with it.

Don’t just go on an “anti-silo crusade” for a few months and then forget about it, letting things go back to the way they were before. Make sure your commitment is permanent.

Conclusion

Your employees will feel relieved that you’re taking the initiative. They will benefit from better communication between departments and individual employees.

Did I miss any ways to deal with marketing siloing? Let me know in the comments.

The post How Marketing Siloing May Be Ruining Your Business appeared first on Neil Patel.

Original content source: https://neilpatel.com/blog/marketing-siloing/ via https://neilpatel.com

The original post, How Marketing Siloing May Be Ruining Your Business, has been shared from https://imtrainingparadise.wordpress.com/2020/09/04/how-marketing-siloing-may-be-ruining-your-business/ via https://imtrainingparadise.wordpress.com

0 notes

marketingcomcaio · 4 years

Text

How Marketing Siloing May Be Ruining Your Business

Silos can make your company seem less innovative and damage your employee engagement, resulting in lowered productivity. They could also make your marketing less effective.

What is Marketing Siloing?

Why Are Marketing Silos Detrimental to Your Bottom Line?

There are many reasons why marketing silos can cause a ripple effect in your business that goes beyond ineffective communication.

Silos Waste Time

Because of marketing siloing, your content marketer has now spent their entire day doing something that’s already been done.

Here’s another example: You have a freelance copywriter writing for your new website and a UX specialist working on the design. They’re working separately.

Silos Prevent You From Getting the Best Marketing Results

youtube

Silos Demotivate Your Employees

Another terrible thing about marketing siloing is that it demotivates your employees.

How to Tell If Your Marketing is Siloed

Your Marketing Employees Don’t Talk to Each Other

If this is something you’ve seen at your company, marketing siloing might be an issue for you.

Your Marketers Don’t Understand What Their Colleagues Are Doing

Your Marketing Team Doesn’t Work with Other Teams

If your marketing team doesn’t understand your business from a big-picture perspective, they could be making major mistakes that cause your marketing campaigns to fail.

How to Get Rid of Marketing Siloing Right Now

Have a Marketing Master Plan

Having one central marketing planthat everyone has to follow is essential for your company. If you don’t already have one, that’s the first place to start. If you’ve been running your marketing in a “throw things at the wall and see what sticks” type of way, it’s time to nip that in the bud and get serious about your strategy. What does this mean? Well, first, you should have one or more buyer personas that show who your customers are and what they care about. Next, you need to know what your competition is doing. Do some competitor analysis and try to understand what they’re doing that works and how you can use that information to get ahead of them. Don’t copy their strategies, though. You’re not the same as your competitors; instead, you’ll want to show you’re better. More on that in my video below:

youtube

Meet, Talk, and Train Together

Identify and Deal with Culture Problems

Restructure Your Marketing Team(s)

Follow Through Over Time

Conclusion

The post How Marketing Siloing May Be Ruining Your Business appeared first on Neil Patel.

How Marketing Siloing May Be Ruining Your Business Publicado primeiro em https://neilpatel.com

0 notes

remelitalia · 4 years

Text

How Marketing Siloing May Be Ruining Your Business

Silos can make your company seem less innovative and damage your employee engagement, resulting in lowered productivity. They could also make your marketing less effective.

What is Marketing Siloing?

Why Are Marketing Silos Detrimental to Your Bottom Line?

There are many reasons why marketing silos can cause a ripple effect in your business that goes beyond ineffective communication.

Silos Waste Time

Because of marketing siloing, your content marketer has now spent their entire day doing something that’s already been done.

Here’s another example: You have a freelance copywriter writing for your new website and a UX specialist working on the design. They’re working separately.

Silos Prevent You From Getting the Best Marketing Results

Silos Demotivate Your Employees

Another terrible thing about marketing siloing is that it demotivates your employees.

How to Tell If Your Marketing is Siloed

Your Marketing Employees Don’t Talk to Each Other

If this is something you’ve seen at your company, marketing siloing might be an issue for you.

Your Marketers Don’t Understand What Their Colleagues Are Doing

Your Marketing Team Doesn’t Work with Other Teams

If your marketing team doesn’t understand your business from a big-picture perspective, they could be making major mistakes that cause your marketing campaigns to fail.

How to Get Rid of Marketing Siloing Right Now

Have a Marketing Master Plan

Meet, Talk, and Train Together

Identify and Deal with Culture Problems

Restructure Your Marketing Team(s)

Follow Through Over Time

Conclusion

The post How Marketing Siloing May Be Ruining Your Business appeared first on Neil Patel.

Original content source: https://neilpatel.com/blog/marketing-siloing/ via https://neilpatel.com

See the original post, How Marketing Siloing May Be Ruining Your Business that is shared from https://imtrainingparadise.weebly.com/home/how-marketing-siloing-may-be-ruining-your-business via https://imtrainingparadise.weebly.com/home

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dbgidehradun · 4 years

Text

Four Step to choose the best engineering course

Steps to choose the best engineering course after 12th:

Search for engineering courses after 12th and develop your perspective.

The purposes behind choosing an engineering branch are to study subjects that would fall in line with your interests and obtain a good job as a fresher or give excellent opportunities for higher studies.

It’s a formidable task to collect information in limited time and choose the best course among the options available.

It may become even more tricky if you need to decide between two branches which appear similar such as Architecture and Civil Engineering, Computer and IT engineering, etc.

How to start?

Find out the subjects which an engineering stream offers.

Read about the subjects in detail and make a joint list of subjects that interest you.

Learn about the skills that are required for that engineering branch and whether you have it or not.

For example, Architecture is a 5 years course which deals with the drawing of buildings. It involves a lot of creativity, project, and assignments to sharpen your skills. Whereas, civil engineering is related to the performance of the construction process. It does not require drawing skills, but you will be needed to have engineering drawing skills which are nothing but analytical skills.

But if you remain to be confused till the start of college, do not worry. Almost all colleges offer a second chance for choosing an engineering branch after completion of the 1st year based on CGPA.

So, you can choose a good college, find out last year’s GPA cut-offs for various branches, and by the time you finish the first year of college, you will have a better knowledge about the subjects and scope of each branch.

However, let us hope you do not have to do that since I am going to help you plan right now in the current space.

Another important topic of consideration while choosing a branch is: ‘Scope’.

What is the scope of an engineering course after 12th?

As I said earlier, you may only have 3-4 weeks to decide on an engineering course after 12th. During this course, you will meet a lot of experts and gurus from various engineering fields who will fill you with a lot of advice. What they talk about is called ‘Scope’.

But honestly, it should be you to decide on scope based on your area of interest. So, let’s see some branches of engineering and their scope from a bird’s eye view:

Have you ever wondered why mechanical & civil engineering branches are called evergreen branches? It’s because humans have been developing machines and infrastructure since the beginning of time and will continue to do so till the end!

Mechanical Engineering

Mechanical engineering will comprise of subjects like machine design, fluid mechanics, refrigeration, air conditioning, etc.

The initial years of work may include working in industrial plants in the manufacturing sector. You will be working with the labor, supervising them, and the processes. It requires hard work in hard conditions on the ground.

Companies that hire Mechanical Engineers are – Hero, Maruti, Tata, Michelin, Cummins, Ashok Leyland, PSUs, etc. with salary packages of 4-5 LPA in the private sector and 9-10 lakhs per annum in PSUs or government jobs.

Civil Engineering

Civil Engineering course will involve the design of domestic and commercial elements of a building, sanitation systems or environmental engineering, soil analysis, etc

Jobs are available in design as well as on-site. Almost all civil engineers start with a job on ground managing labor, supervisors, junior engineers, and performing field tests. As you move up in the hierarchy, you will become a project manager with complete construction site responsibility.

Companies that hire civil engineers are L&T, ACC, Ultratech, Shobha Developers, KHD, Holtec, PSUs, etc.

Fresher’s Salary package for both engineering branches may vary from 4-5 LPA in the private sector and may go up to 9-10 LPA in the government sector.

There are government jobs available for mechanical and civil engineers in Public Sector Unions (PSUs) in India. But again, the number of seats for engineers is only in hundreds, and when you put reservation of seats into the scenario, you’d realize that getting a job in PSU is tough.

Computer science engineering and electronics & communication engineering are the first branches that get filled during counseling.

But why is it so? I see one simple reason as – You would be eligible for the majority of companies coming for campus placements as both the branches involve a significant part of their subjects in computer science.

Computer Science Engineering

If you choose this engineering course after 12th, you will be dealing with subjects of programming languages, data structures, website and app development, etc.

Let’s accept the fact, we are living in a digital age, and each and every company now requires a computer professional. Hence, there are a lot of jobs available in this field.

But having job opportunities in excess also has its cons. The total number of software jobs sourced from India are involved in labor-intensive jobs such as software testing, data entry, etc.

Companies like Infosys, TCS, etc. came into existence because of cheap labor in India. Although, some may be fortunate enough to land in companies like Google, Amazon, Apple, etc.

Salary package is quite profitable in the initial phase, but very soon your salary may deteriorate at some point after a few years of experience. Also, you may face arduous competition from BCA and MCA graduates.

Above are the precise reasons why CS & IT communities are now moving towards startups or going for higher studies.

Companies that hire engineers from CSE background are – Amazon, Flipkart, Dell, HP, TCS, WIPRO, Accenture, Infosys, etc.

Electronics & Communication Engineering

The subjects include VLSI design, Wireless Communication, and Networks, Optical Communication, Antenna design, etc. It is in demand because it offers huge opportunities in technology. Almost every gadget or device you use these days requires the expertise of an E&C engineer.

On the other hand, I have seen students choose E&C because it gives you job opportunities in both electronics and software-related fields. According to me, it is a disaster:

Companies that hire E&C Engineers are Texas Instruments, National Instruments, Ericsson, Motorola, Polaris, Qualcomm, Philips SC, etc.

An E&C Engineer may get a decent salary package of 5-6 LPA.

Instrumentation & Control

You must be querying after reading the name of the branch: What do these people do?

Well, remember the control room scenes of NASA or any other organization from any Hollywood flick? Ever wondered those individuals who sit on desktops, supervise various instruments and coordinate for a satellite launch are?

Those people are nothing but I&C engineers who work on designing and operating instruments, sensors, control systems, etc.

Recruiters for I&C engineers are ABB, Honeywell, Yokogawa, Siemens, Schneider, L&T, and big process industries like RIL, IOCL, HPCL, etc. offering 4+ LPA salary packages.

Mechatronics Engineering

In the current scenario, being a master of one trade is not enough. Therefore, branches like mechatronics give you that opportunity by offering studies in mechanical, electronics, electrical, I&C, etc.

It involves the study of robotics and instrumentation for the design of automation systems.

Recruiters – Mahindra & Mahindra, Reliance, MRCs, etc.

Salary packages offered to a fresher are less than 5 LPA.

Electrical Engineering

The electrical stream is for someone who has a total interest in electrical systems. Look around you and if you are interested in the know-how of electrical devices like A.C., Fridge, Fan, etc. then you are the right fit for this stream.

The subjects deal with the Electrical power system, DC / AC motors, Transformers, Transmission Lines, Analog Electronic Circuits, etc.

Some of the colleges also offer Electrical Engineering course as Electrical and Electronics. Do not worry; both are almost the same!

The biggest recruiters are – ABB, Ericsson Global, GE Health Care, Siemens, JSW Steel, L&T, Philips, MRCs, PSUs, etc.

Salary packages offered in the private sector are 4-5 LPA. However, government jobs or PSUs can offer up to 10 lakhs per annum.

Chemical Engineering

As the name suggests the Chemical Engineering course involves subject areas related to Chemistry, Heat Transfer, Mass Transfer, Hydrocarbons technology, Fertiliser Technology, Wastewater engineering, etc.

You will work in plants such as Refinery, Petrochemicals, Chemicals, Fertilisers, Cement, etc. In all these plants, you’ll be closely associated with the chemical process involved in the manufacturing of any end product.

The biggest recruiters are – RIL, IOCL, HPCL, BPCL, Ultratech, ACC, Lafarge, NALCO, etc.

Salary packages offered in the private sector are 4+ LPA as fresher

For a better career, come join Best Engineering College in Uttarakhand.

Visit the Website: https://dbgidoon.ac.in

For admissions, mail us at [email protected]

DEV BHOOMI GROUP OF INSTITUTIONS

Dev Bhoomi Campus, Chakrata Road Navgaon, Manduwala, Dehradun- 248007, Uttarakhand, INDIA

Phone No: 0135-2694241, 42,43,44,45

Toll-Free: 1800 103 4049

#engineering colleges in dehradun #engineering colleges in uttarakhand #engineering college in dehradun #engineering college in uttarakhand

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tradeniveshinvestmentadvisor · 4 years

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Nifty may underperform in 2020 | Trade Nivesh

Trade Nivesh | Nifty may underperform in 2020; ITC, SBI among 15 stocks brokerages are betting on

Most brokerages feel 2020 could be the year for broader markets to do well

The benchmark indices outperformed mid and smallcaps in the past two consecutive years, but that could change in 2020 as the government is widely expected to roll out sops and measures to boost core economy sectors.

Most brokerages feel 2020 could be the year for broader markets to do well with midcap and smallcap indices giving returns in the range of 15-20 percent against 10-12 percent for the Nifty50.

"We believe that the midcaps are likely to lead the rally going forward and largecaps may be rangebound. Overall, the first half should be good for equities though in the second half global markets may worry about a global recession and the equity markets may be rangebound in that part," Karvy Stock Broking said.

Overall, the brokerage expects Nifty to end the markets 10 percent higher at around 13,500 levels and midcaps should be higher by 20 percent to close at 20,500 in 2020.

According to brokerages, FY21 is expected to be better year for earnings as well as economic recovery as the economy is likely to bottom out in second half of FY20.

"We have held the view that Q2 or Q3 is likely to form the bottom of the economy and Q4 is likely to witness a pickup. We believe the recent pick up in markets is on account of the anticipation of a recovery," Karvy said.

Moneycontrol collated 15 stocks that could return more than 20 percent in 2020:

DLF

DLF is India’s largest real estate developer. For the quarter ended 30-09-2019, the company has reported a Consolidated sales of Rs 1,715.51 Crore, up 28.87 percent from last quarter sales of Rs 1,331.19 crore and down 19.80 percent from last year same quarter sales of Rs 2,139.03 crore. Company has reported net profit after tax of Rs 181.51 crore in latest quarter. We believe that the Rs 12,000-crore inventory should liquidate in a three-four year period, depending on the pace of sale. We maintain buy rating after posting an encouraging quarter.

ICICI Prudential

ICICI Prudential is promoted by ICICI Bank and Prudential Corporation Holdings Limited. It commenced operations in 2001 and has consistently been one of the leading private sector life insurance companies in India. It was the first private sector life insurer to cross the Rs 1 trillion mark in assets under management (AUM). Its current total sum assured has crossed Rs 11 trillion. Its presence across channels ensures that it is able to cater to the varied needs of customers across all touch points.

Sun Pharma

Sun Pharma is the 4th largest global specialty generic company. It is ranked 8th in USA / largest Indian Pharma Company in USA. It has 44 manufacturing sites across the world. It has portfolio of more than 2,000 products across the world. The company is enhancing their share of specialty business globally. At the CMP of Rs 454, the stock is trading at P/E multiple of 25x.

JSW Steel

JSW Steel is a flagship company of the JSW Group. It is a leading integrated steel manufacturer. Currently one of the fastest growing companies in India, it has a presence in over 100 countries. JSW is also the first company to manufacture high-strength and advanced high-end steel products for its automotive segments.

As a leader in India’s steel industry, we recommend to buy at current price and accumulate on decline. At the CMP of Rs 273, the stock is trading at P/E multiple of 9.8x only.

ACC

ACC is India's foremost manufacturer of cement and ready mixed concrete with a countrywide network of factories and marketing offices. Established in 1936, it has been a pioneer and trend-setter in cement and concrete technology. Its brand name is synonymous with cement and enjoys a high level of equity in the Indian market.

On expectations that the government's recent push towards infrastructure creation will lead to price hike of cement on the back of increased demand. At the CMP of Rs 1,512, the stock is trading at attractive rate.

GAIL India

GAIL's dominant position in India’s gas pipeline network and its high share of volume in the upcoming eastern corridor pipeline is expected to drive future earnings growth. With the development of the natural gas eco system set to improve domestic volumes, GAIL is expected to benefit from stable global gas prices. Additionally, the new US liquefaction terminals will boost RLNG exports.

HDFC Bank

HDFC Bank's retail loans are largely fixed in nature. Having said that they will be building in interest rate risk spread into the pricing of loans linked to the repo rate. Since spreads have to be locked in for 3 years, they are also checking with RBI whether they can make interest rate risk spreads dynamic in nature which will keep the NIMs at the range of 4-4.4 percent.

We believe HDFC Bank will maintain margins in the range of 4.1-4.3 percent. We remain confident that HDFC Bankwill deliver an-above consensus earnings growth CAGR of 22 percent over FY19-24E and RoA of 2 percent by FY24E (notwithstanding the recent tax cuts), leading market cap to almost double to $200 billion from $100 billion currently.

ITC

The market believes ITC will look to utilize a reduction in corporate tax towards providing better trade schemes in order to strengthen volumes. ITC's better cash flow will aid in incentivizing dealers for the same and stay ahead of the competitors. By passing on the benefits to the customers in terms of pricing, they also intend to increase volumes from the high margin King size segment, in which they have to face stiff competition from Godfrey Phillips.

Additionally, ITC also expects to gain back lost market share from VST Industries in the deluxe filter segment. Volumes have already shown a turnaround from Q2FY20 onwards, and the market expects topline growth

of 10 percent and bottom line growth of 16.3 percent CAGR over FY19-21E (upward revision from 9.7 percent topline and 14 percent in bottom line growth as per bloomberg consensus prior to Q2FY20 numbers).

M&M

While M&M still remains a strong play amid a slowdown in the Auto industry with a perfect product mix strategy, revival in volume turnout is unpredictable. Valuations however offer a comfort. The stock

remains one of the most inexpensive stocks amongst large cap auto companies in India. We maintain buy rating on the stock.

Upon revival in the auto industry which is quite visible in the month-on-month numbers, M&M is well placed to gain the market share from other players in CV and PV segments.

SBI

We believe SBI is rightly positioned to be a major beneficiary of credit growth revival. With a CAR of 12.89 percent, the bank is well capitalized. Also, bank’s ongoing tier I and tier II bonds issue proceeds from Essar Steel and impending share sale plans of SBI Cards and SBI General Insurance should give it the growth capital it needs without dependence on the government’s capital infusion and equity dilution.

We believe SBI’s NIM to improve further despite a cut in the RBI rate as interest rate on savings accounts and cash credit above 1 lakh are directly linked to repo rates.

UPL

UPL currently trades at 11.2/9.9x to FY20/21E PE ratio respectively. After acquisition of Arysta UPL has entered growth phase providing clear visibility of growth. These factors and the margin expansion

opportunity from the Arysta deal synergies should support earnings growth over the medium term.

Cyient

Cyient is currently trading at cheaper valuations than its peers’ due to sub-par growth and lower margin levels. However, we believe a turnaround is possible in the coming quarters. We expect margin expansion to sustain in the future quarters as well. While restructuring costs are expected to be incurred every quarter till Q4FY20, we believe margin expansion will continue due to containment of SG&A costs and strong improvement in gross margins.

KPR Mill

Growth in garment division continues to be the backbone of KPR’s growth with the segment contributing 46 percent of the revenue mix in first half of FY20 versus 38 percent in the same period last fiscal. Interestingly, for the first time in many years, contribution of domestic sales is higher than exports, pointing towards good traction for the domestic innerwear segment ‘FASO’, launched at the end of Q1FY20.

In first half of FY20, 62 percent sales were contributed by the domestic market, the highest in the last 5 fiscals. Garment sales are up 25 percent over the same period at Rs 768 crore. Higher share of garment sales (46 percent of revenue) and higher internal consumption of fabric aided in improvement of gross margins by 320 bps in H1FY20 (40 bps improvement in Q2FY20) on YoY basis, despite winding down the sugar inventory.

Owing to good performance post FASO’s launch in the domestic garment space, we raise our revenue estimates by 4.8 percent and 4.2 percent and our EBITDA margins improve by 110 bps and 190 bps for FY20E and FY21E.

Sunteck Realty

Sunteck Realty (SRL) is engaged in the business of developing, designing and managing high-end and premium residential and commercial properties predominantly in the Mumbai Metropolitan Region (the MMR). In the last decade, the company has developed a project portfolio of around 30 mnsft spread over 25 projects, with around 12 msf to be completed by FY23. SRL has a strong cash flow visibility on back of strong project portfolio in MMR.

We believe the company will be a key beneficiary of the current environment wherein organized players are expected to gain market share. Improved sales and launch of subsequent phases at ODC and Naigaon

will be a key trigger for the company over the next 12 months.

Triveni Turbine

Triveni offers products and services for stream turbines under 30MW in which it has a market share of 60 percent in domestic and 22 percent in international market. Order booking in domestic segment grew by 107 percent to Rs 160 crore and export inflows accounted for 23 percent of inflows. Order backlog stood at Rs 690 crore by the end of Q2 and exports accounted for 42 percent.

Ask an Expert Trade Nivesh

#trade nivesh #safe trade #accurate trade

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warmdevs · 5 years

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New Post has been published on https://warmdevs.com/ux-research-cheat-sheet-2.html

UX Research Cheat Sheet

User-experience research methods are great at producing data and insights, while ongoing activities help get the right things done. Alongside R&D, ongoing UX activities can make everyone’s efforts more effective and valuable. At every stage in the design process, different UX methods can keep product-development efforts on the right track, in agreement with true user needs and not imaginary ones.

One of the questions we get the most is, “When should I do user research on my project?” There are three different answers:

Do user research at whatever stage you’re in right now. The earlier the research, the more impact the findings will have on your product, and by definition, the earliest you can do something on your current project (absent a time machine) is today.

Do user research at all the stages. As we show below, there’s something useful to learn in every single stage of any reasonable project plan, and each research step will increase the value of your product by more than the cost of the research.

Do most user research early in the project (when it’ll have the most impact), but conserve some budget for a smaller amount of supplementary research later in the project. This advice applies in the common case that you can’t get budget for all the research steps that would be useful.

The chart below describes UX methods and activities available in various project stages.

The diagram lists potential UX research methods and activities that can be done as projects move through stages of design. Think of this as a menu of recommended options. Your process will vary and may include only a few things on this list during each cycle. The most-frequently used methods are shown in bold. (Graphic by Sarah Gibbons.)

Each project is different, so the stages are not always neatly compartmentalized. The end of one cycle is the beginning of the next.

The important thing is not to execute a giant list of activities in rigid order, but to start somewhere and learn more and more as you go along.

Top UX Research Methods Discover • Field study • Diary study • User interview • Stakeholder interview • Requirements & constraints gathering Explore • Competitive analysis • Design review • Persona building • Task analysis • Journey mapping • Prototype feedback & testing (clickable or paper prototypes) • Write user stories • Card sorting Test • Qualitative usability testing (in-person or remote) • Benchmark testing • Accessibility evaluation Listen • Survey • Analytics review • Search-log analysis • Usability-bug review • Frequently-asked-questions (FAQ) review

When deciding where to start or what to focus on first, use some of these top UX methods. Some methods may be more appropriate than others, depending on time constraints, system maturity, type of product or service, and the current top concerns. It’s a good idea to use different or alternating methods each product cycle because they are aimed at different goals and types of insight. The chart below shows how often UX practitioners reported engaging in these methods in our survey on UX careers.

The most-frequent methods used by UX professionals, from our free UX Careers survey report. Percentages refer to the proportion of respondents who said they use each method at least every year or two.

If you can do only one activity and aim to improve an existing system, do qualitative (think-aloud) usability testing, which is the most effective method to improve usability. If you are unable to test with users, analyze as much user data as you can. Data (obtained, for instance, from call logs, searches, or analytics) is not a great substitute for people, however, because data usually tells you what, but you often need to know why. So use the questions your data brings up to continue to push for usability testing.

Discover

The discovery stage is when you try to illuminate what you don’t know and better understand what people need. It’s especially important to do discovery activities before making a new product or feature, so you can find out whether it makes sense to do the project at all.

An important goal at this stage is to validate and discard assumptions, and then bring the data and insights to the team. Ideally this research should be done before effort is wasted on building the wrong things or on building things for the wrong people, but it can also be used to get back on track when you’re working with an existing product or service.

Good things to do during discovery:

Conduct field studies and interview users: Go where the users are, watch, ask, and listen. Observe people in context interacting with the system or solving the problems you’re trying to provide solutions for.

Run diary studies to understand your users’ information needs and behaviors.

Interview stakeholders to gather and understand business requirements and constraints.

Interview sales, support, and training staff. What are the most frequent problems and questions they hear from users? What are the worst problems people have? What makes people angry?

Listen to sales and support calls. What do people ask about? What do they have problems understanding? How do the sales and support staff explain and help? What is the vocabulary mismatch between users and staff?

Do competitive testing. Find the strengths and weaknesses in your competitors’ products. Discover what users like best.

Explore

Exploration methods are for understanding the problem space and design scope and addressing user needs appropriately.

Compare features against competitors.

Do design reviews.

Use research to build user personas and write user stories.

Analyze user tasks to find ways to save people time and effort.

Show stakeholders the user journey and where the risky areas are for losing customers along the way. Decide together what an ideal user journey would look like.

Explore design possibilities by imagining many different approaches, brainstorming, and testing the best ideas in order to identify best-of-breed design components to retain.

Obtain feedback on early-stage task flows by walking through designs with stakeholders and subject-matter experts. Ask for written reactions and questions (silent brainstorming), to avoid groupthink and to enable people who might not speak up in a group to tell you what concerns them.

Iterate designs by testing paper prototypes with target users, and then test interactive prototypes by watching people use them. Don’t gather opinions. Instead, note how well designs work to help people complete tasks and avoid errors. Let people show you where the problem areas are, then redesign and test again.

Use card sorting to find out how people group your information, to help inform your navigation and information organization scheme.

Test

Testing and validation methods are for checking designs during development and beyond, to make sure systems work well for the people who use them.

Do qualitative usability testing. Test early and often with a diverse range of people, alone and in groups. Conduct an accessibility evaluation to ensure universal access.

Ask people to self-report their interactions and any interesting incidents while using the system over time, for example with diary studies.

Audit training classes and note the topics, questions people ask, and answers given. Test instructions and help systems.

Talk with user groups.

Staff social-media accounts and talk with users online. Monitor social media for kudos and complaints.

Analyze user-forum posts. User forums are sources for important questions to address and answers that solve problems. Bring that learning back to the design and development team.

Do benchmark testing: If you’re planning a major redesign or measuring improvement, test to determine time on task, task completion, and error rates of your current system, so you can gauge progress over time.

Listen

Listen throughout the research and design cycle to help understand existing problems and to look for new issues. Analyze gathered data and monitor incoming information for patterns and trends.

Survey customers and prospective users.

Monitor analytics and metrics to discover trends and anomalies and to gauge your progress.

Analyze search queries: What do people look for and what do they call it? Search logs are often overlooked, but they contain important information.

Make it easy to send in comments, bug reports, and questions. Analyze incoming feedback channels periodically for top usability issues and trouble areas. Look for clues about what people can’t find, their misunderstandings, and any unintended effects.

Collect frequently asked questions and try to solve the problems they represent.

Run booths at conferences that your customers and users attend so that they can volunteer information and talk with you directly.

Give talks and demos: capture questions and concerns.

Activities

Discover

Ongoing and strategic activities can help you get ahead of problems and make systemic improvements.

Find allies. It takes a coordinated effort to achieve design improvement. You’ll need collaborators and champions.

Talk with experts. Learn from others’ successes and mistakes. Get advice from people with more experience.

Follow ethical guidelines. The UXPA Code of Professional Conduct is a good starting point.

Involve stakeholders. Don’t just ask for opinions; get people onboard and contributing, even in small ways. Share your findings, invite them to observe and take notes during research sessions.

Hunt for data sources. Be a UX detective. Who has the information you need, and how can you gather it?

Determine UX metrics. Find ways to measure how well the system is working for its users.

Explore

Follow Tog’s principles of interaction design.

Use evidence-based design guidelines, especially when you can’t conduct your own research. Usability heuristics are high-level principles to follow.

Design for universal access. Accessibility can’t be tacked onto the end or tested in during QA. Access is becoming a legal imperative, and expert help is available. Accessibility improvements make systems easier for everyone.

Give users control. Provide the controls people need. Choice but not infinite choice.

Prevent errors. Whenever an error occurs, consider how it might be eliminated through design change. What may appear to be user errors are often system-design faults. Prevent errors by understanding how they occur and design to lessen their impact.

Improve error messages. For remaining errors, don’t just report system state. Say what happened from a user standpoint and explain what to do in terms that are easy for users to understand.

Provide helpful defaults. Be prescriptive with the default settings, because many people expect you to make the hard choices for them. Allow users to change the ones they might need or want to change.

Check for inconsistencies. Work-alike is important for learnability. People tend to interpret differences as meaningful, so make use of that in your design intentionally rather than introducing arbitrary differences. Adhere to the principle of least astonishment. Meet expectations instead.

Map features to needs. User research can be tied to features to show where requirements come from. Such a mapping can help preserve design rationale for the next round or the next team.

When designing software, ensure that installation and updating is easy. Make installation quick and unobtrusive. Allow people to control updating if they want to.

When designing devices, plan for repair and recycling. Sustainability and reuse are more important than ever. Design for conservation.

Avoid waste. Reduce and eliminate nonessential packaging and disposable parts. Avoid wasting people’s time, also. Streamline.

Consider system usability in different cultural contexts. You are not your user. Plan how to ensure that your systems work for people in other countries. Translation is only part of the challenge.

Look for perverse incentives. Perverse incentives lead to negative unintended consequences. How can people game the system or exploit it? How might you be able to address that? Consider how a malicious user might use the system in unintended ways or to harm others.

Consider social implications. How will the system be used in groups of people, by groups of people, or against groups of people? Which problems could emerge from that group activity?

Test

Protect personal information. Personal information is like money. You can spend it unwisely only once. Many want to rob the bank. Plan how to keep personal information secure over time. Avoid collecting information that isn’t required, and destroy older data routinely.

Keep data safe. Limit access to both research data and the data entrusted to the company by customers. Advocate for encryption of data at rest and secure transport. A data breach is a terrible user experience.

Deliver both good and bad news. It’s human nature to be reluctant to tell people what they don’t want to hear, but it’s essential that UX raise the tough issues. The future of the product, or even the company, may depend on decisionmakers knowing what you know or suspect.

Track usability over time. Use indicators such as number and types of support issues, error rates and task completion in usability testing, and customer satisfaction ratings, to show the effectiveness of design improvements.

Include diverse users. People can be very different culturally and physically. They also have a range of abilities and language skills. Personas are not enough to prevent serious problems, so be sure your testing includes as wide a variety of people as you can.

Track usability bugs. If usability bugs don’t have a place in the bug database, start your own database to track important issues.

Listen

Pay attention to user sentiment. Social media is a great place for monitoring user problems, successes, frustrations, and word-of-mouth advertising. When competitors emerge, social media posts may be the first indication.

Reduce the need for training. Training is often a workaround for difficult user interfaces, and it’s expensive. Use training and help topics to look for areas ripe for design changes.

Communicate future directions. Customers and users depend on what they are able to do and what they know how to do with the products and services they use. Change can be good, even when disruptive, but surprise changes are often poorly received because they can break things that people are already doing. Whenever possible, ask, tell, test with, and listen to the customers and users you have. Consult with them rather than just announcing changes. Discuss major changes early, so what you hear can help you do a better job, and what they hear can help them prepare for the changes needed.

Recruit people for future research and testing. Actively encourage people to join your pool of volunteer testers. Offer incentives for participation and make signing up easy to do via your website, your newsletter, and other points of contact.

Conclusion

Use this cheat-sheet to choose appropriate UX methods and activities for your projects and to get the most out of those efforts. It’s not necessary to do everything on every project, but it’s often helpful to use a mix of methods and tend to some ongoing needs during each iteration.

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seotipsandtricks-me · 5 years

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SEO campaigns have multiple options of keyword focus. Whether you provide insurance policies or greetings cards, you need to make important campaign choices. For example, should you focus more on commercial owners insurance keywords or professional indemnity keywords? Birthday cards for Mum or birthday cards for Dad? Which of these keyword clusters should you prioritise in your campaign and which should you put on the backburner or even ignore entirely? Getting the answer right could see you attaining the summit of ROI. Getting it wrong could send you on an expedition up a mountain that isn’t worth climbing. In this post, we explore why it can seem difficult to know which mountain to climb, and outline a spreadsheet-based method to help you find your campaign’s Kilimanjaros – the mountains of keyword intent which represent the best ROI for your campaign. Why SEO Campaign prioritisation comes first When the aim of the campaign is to maximise performance within a given budget, each option of focus naturally needs to be ranked by net potential gain to determine which ones matter more in relation to the aim and which ones matter less or not at all. Areas which won’t yield a net KPI gain in response to the application of campaign budget are irrelevant to the ultimate campaign aim thus defined and should be removed from consideration in relation to that aim, freeing up more focus to put to better use in approaching it. But it’s not immediately obvious where the biggest net gains in response to SEO campaign activity will come from, because the rules of the system in which pages compete for prominence in organic search are manifold & complex. SEO campaign targeting is the process by which the hierarchy of the areas of greatest net gain can be made evident despite this complexity. The product of this pruning process is a list of ranked survivors, the areas most relevant to the achievement of the aim – those that will yield the biggest KPI improvements per unit of budget. The assignment of campaign budget & strategic focus in accordance with this prioritisation is the foundation of a maximally successful SEO campaign. Search is Mountainous The campaign targeting process begins with the act of seeing the search landscape. It can’t be seen directly because it’s made up of abstractions, but its features can be discerned indirectly through the use of tools. Like a real landscape, it has mountains, only they’re made of intent-clustered amalgams of keyword SERPs rather than gneiss & granite. The higher the mountain, the greater the commercial reward of nearing its summit. Some are little more than hills. Others are majestic peaks. The Tibetan plateau, seen from altitude. A representational model is constructed to record what matters about the landscape in relation to the campaign aim – the search landscape document. Like a map of a mountain range, it’s a representation of the features of landscape which may be relevant and it’s something which can be returned to conveniently throughout the campaign. A map depicting the Himalaya & Tibet, from Joseph Hooker’s Himalayan Journals – 1854 If you have an established site, you are already sending expeditions of varying levels of proficiency up many of these mountains. Some of your expeditions (pages) have shown natural flair and are already part way up the mountain or even near the summit. But some of your expedition teams have stalled, and you naturally want to know why. K2, Karakoram Range, Pakistan. The red circle highlights the Serac, a dangerous ice fall marking the gateway to the summit. It’s a common sticking point for expedition teams. A. Overstretched supply lines – a link equity problem. At 8.6 km high, K2 is the world’s second-highest peak and is widely regarded as the most difficult of all mountains. Before it was first summitted, a valiant American expedition led by Charles Houston in 1938 got tantalisingly close, reaching 8km – that’s 93% of the way to the top – before stalling because the food supply lines weren’t sufficient. The peak wasn’t climbed until years later. Porters transporting expedition supplies. (By Niklassletteland [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)], from Wikimedia Commons)Himalayan climbing expeditions like this rely on teams of porters to transport food and oxygen from base camp to the camps along the route to the summit. These supply lines keep the expedition going. The longer and harder the route, the better the supply lines need to be. If your expedition team has stalled high up on a treacherous peak, chances are good that the supply of link equity is insufficient to keep the expedition going. B. Missing equipment – a technical problem. The approach to camp 2 of K2’s Abruzzi route requires successful traversing of the House Chimney, a 100’ shoulder-width icy crack in a vertical rock wall. Moving higher isn’t possible without specialist equipment. If the way your page is set up means that Google can’t access some of the key content on your page properly, it can’t effectively promote your content in its results, and your page hits an impassable barrier despite all the other good things it has going for it. C (i). The expedition is lost – a relevance problem. There’s a limited number of precisely defined ways the cluster summit can be approached because Google’s interpretation of the intent behind the multiple search terms for that cluster includes only a few content types which it deems to properly answer that intent. The route of Charles Houston’s 1953 expedition along the Abruzzi spur, frequently cited as the easiest route but by no means easy. One cluster might reward commercial product pages as the primary content form and short, snappy how-to guides as secondary form. Another might reward long form thought leadership pieces and detailed B2B commercial explainers. One of these routes is generally most cost-effective for reaching the summit of each cluster. If your expedition team don’t know what the most cost-effective route is, and they don’t have a precisely defined map for it, they will get lost on the mountain and not approach the summit. And the more precisely they know the route, the faster they’ll approach the summit. C (ii). They’re arguing – another relevance problem. The first serious attempt on K2 was made by Oscar Eckenstein and Aleister Crowley in 1902. Eckenstein was a famous climber who invented the modern crampon, and Crowley was later to become famed as an occultist with a dark reputation. The expedition was well supplied, with over 200 porters being drafted in to carry, among other things, Crowley’s vast collection of poetry books. The 1902 K2 expedition with Aleister Crowley 4th from the left. The expedition made 5 attempts and the best of them reached 6.5km, 76% of the way to the top. There was disagreement within the expedition team over which route to take. Crowley favoured what would later be known as the Abruzzi route along the south-east ridge, widely regarded as the safest bet today. But the Austrian contingent of the expedition favoured the North-East ridge, and this difference of opinion developed into an internal fight to which the ultimate failure of the expedition has been credited. When the motive force behind an expedition to the top of a cluster is divided between 2 or more pages without a clear dominant page to end the conflict, neither page has the expedition’s full force behind its ascent. And even if there is a dominant page, weaker dissenting pages still impede its progress to the top. Which of these problems does your expedition have? Uncovering the specific combination of the above 4 problems which is impeding progression within a cluster has a not inconsiderable cost. That means it can’t be done for all clusters. The brave expedition teams on the heights are far from base camp, and while their dots can just about be made out with binoculars, a powerful telescope needs to be used if an accurate diagnosis of why they’ve stopped is desired. To look in detail and find out whether it really is a lack of links vs the competition, or whether key relevance indicators are absent from an otherwise serviceable page, or a bit of both, is an intensive act of further seeing, analysis & insight generation. A commonly used SEO tool from 1902 (Acc. 90-105 – Science Service, Records, 1920s-1970s, Smithsonian Institution Archives) This is because, for many valuable keyword clusters, uncovering the specific actions that will be required to improve performance is complex. There are many variables and the role of natural language increases as the particulars of page content come under scrutiny, something which AI currently can’t handle well enough to be relied upon alone. An expert is needed to manage the use of powerful SEO tools, unpack the approaches of successful competitors & make the right judgement calls. That’s expensive because the good tools aren’t free and few know how to use them properly. So it’s doubly important that this high-resolution analysis for insight into the best value actions for an individual cluster is itself prioritised effectively among all the clusters based on net gain, well before any activation of tactics to actually improve performance takes place. The alternative is a squandering of campaign resource. Campaign targeting is at the core of the profitable application of the 3 dimensions of SEO – accessibility (technical), relevance (content relevance), credibility (links). The analytic & tactical application of each dimension needs to be carefully aimed at the right keyword clusters to make the best use of campaign budget. Making The Best Use Of Resource: SEO Campaign Targeting With Spreadsheet-Based Narrow AI The key elements of a keyword cluster and its relationship with a domain are numerically expressible. They manifest as a set of 3 consistently recognisable characteristics and thus lend themselves well to computational processing, and this can all be done in a spreadsheet. The following narrow AI approach leverages this amenability in order to instantly rank keyword clusters for SEO campaigns by net gain along 4 strategic dimensions: Gap – The new pages you should make, in the order you should make them. Fix – The cannibalisation you should fix, in the order you should fix it. Defend – The top-ranking clusters you should defend, in the order you should defend them. Boost – The clusters you should boost, in the order you should boost them. Here’s the general idea The 3 Cluster characteristics: 1. Value What’s the price of a Google helicopter ticket to the cluster summit? The more frequently the keywords in a cluster are searched, and the more advertisers are willing to spend to capture those searches, the greater the monetary value of standing atop the cluster. Facts on the principal mountains of the globe – Fichier, 1825 How it’s calculated: Search volume – More searches = more potential customers and brand awareness. We calculate how many organic clicks are up for grabs based on SERP click-through-rate studies. This can be refined with Google Search Console CTR data if you have the time. Click value – Ever since ‘not provided’, suggested CPC data has been commonly used to estimate conversion value for a click because the more advertisers tend to be willing to pay over a long time period, the higher the likelihood that they’re doing so because of success they experienced in driving conversions from the search term that drove the click. If you already have true average CPC data from a PPC campaign, that’s an even better measure to use. Combining 1 & 2 into a single metric – What would we need to pay Google to capture those clicks? Roughly speaking, this is calculated by multiplying opportunity traffic and CPC to give us Media Value. The final step is to subtract the captured media value (the value of the clicks the page currently gets) from the total media value to give us Uncaptured Media Value – the final value metric that shows us what’s up for grabs. In cases where eCommerce revenue data by page is available and the site is established, it would be better to determine value using that data. Any relevant information you have access to can be used to calculate the monetary value to the best of your knowledge. Client involvement is critical Any list of clusters based on a survey of the search landscape should be collaborated upon at some level by the client because there are usually variations in the profitability of clusters which aren’t obvious from the search investigation. A handy client scoresheet is all that’s needed to completely align the calculation of the priorities with the nuances of the client’s evolving business priorities. Each cluster is marked with a number, 1 by default. It’s a simple multiplier. Clusters which have become irrelevant due to recent changes within the business can be marked with zero, which multiplies the value score by zero, thereby removing it from the eventual priority list. Concurrently, clusters which are particular business priorities for reasons which couldn’t be picked up by the search investigation can be marked with any number greater than 1 indicating their increased relative importance. 2. Advantage How far up the mountain is your expedition team, and what does this say about their prospects for added success? If the expedition is already doing great, helping it do even greater is a cost effective proposition. Google already deems it relevant, and the traffic rewards are richer for every position gained as you approach position 1. It’s a better bet to look into developing existing success despite the added difficulty of upward movement in the higher positions because the potential for a high-payout easy fix exists, and effort can be unified on few stronger clusters rather than focusing on a set of easier-looking clusters for which current position strength is poorer. An organic CTR model How advantage is calculated: SERP position – For each keyword in the cluster, take a snapshot of your website’s position. CTR – Determine the click-through rate for each position. This study gives a rough guideline to the click-through-rates seen by industry and by device. These are of course generalisations, but they are accurate enough at large sample sizes. You can use GSC CTR data to refine if you have time. Combining 1 & 2 into a single metric – Estimated traffic share is calculated by getting the position-based CTR for each keyword’s current ranking position, multiplying this by the search volume and scaling it up to cluster level – one easy way to do this is by pivot table. It’s the single percentage value that reflects how well a whole cluster is doing, reliably revealing if it’s already on to a good thing. 3. Unity How is your expedition team getting along – is it unified upon a single goal? This measure looks at the pages ranking in a cluster and expresses the key information about them and the cluster-level relationships between them as a single score. Is there a single dominant page ranking on which you can focus your efforts? Or are the rankings cannibalised across multiple competing pages – and if so, is it bad enough to stop the expedition from succeeding right away, even if you bolster its supply lines? How it’s calculated: Search volume split across ranking pages – Within a cluster, how is the available total search volume for those keywords split across each page which is ranking? This gives an indication of how much relevance the search engine is assigning to each page in relation to the cluster, even if the ranking positions in question are far below the click threshold. Identify the dominant page & compare – The dominant page is the page covering the greatest total search volume in the cluster. Knowing this page, we can compare vs non-dominant pages to get a reliable idea of how fragmented a cluster is, and importantly, whether this fragmentation is serious enough to matter in relation to the campaign aim. Sometimes it’s not a big deal – for example, a non-dominant page ranking for 3% of the cluster volume will have little or no detrimental impact on cluster performance. So these patterns, when identified, are not flagged as problems. Variation in average rank across ranking pages – Compares the distance between the average rank of the dominant page with the average rank of the cluster, which reveals major differences in relevancy assignment within the cluster – another red flag. These are multiplied together based on a set of criteria to give a single score which reveals how unified your expeditions are for each cluster relative to the average unification across all clusters. This allows the worst problems of this type on the site to be identified and ranked in order of severity. One thing to note – The use of this measure as a cannibalisation detector depends on the clusters being properly constituted. This is particularly handy if you didn’t do the clustering yourself and it needs improving – it can alert you to clusters which should be split or which contain irrelevant keywords. It’s a smart measure in that it won’t trigger if there’s just a handful of irrelevant keywords left over from the keyword gathering stage – it’s only when the presence of irrelevant keywords will have a measurable impact on the SEO campaign targeting that a problem is flagged with the cluster. From Cluster Characteristics To Campaign Priorities: 4 Strategic Shortlists Now the vital statistics of your clusters have been nailed down, the information is processed into 4 ranked shortlists (Gap, Fix, Defend, Boost) based on a comparison of the dominant characteristics of each cluster. The 4 shortlists are produced when weighting formulas run through a series of ordered checks: Detect gap clusters & rank them by priority – These are clusters for which no page is ranking, and for new sites, this is the focus. Priority is calculated by value and AdWords competition level is factored in as a guide to modify for difficulty in relation to value so the easiest new-page wins are explored first. The output – The gap shortlist. Check for cluster unity – For the clusters that are not total gaps, is there a solid page you can focus on to improve performance – or do you need to go in and split or consolidate the targeting to address cannibalisation before you can expect good results in response to campaign activity? Those which need looking at are identified and listed in order of severity. The output – The fix shortlist. Check if the cluster summit has already been reached – If this is the case, you need to know because the strategy will become one of defense. The output – The defend shortlist. For what’s left, which will be the majority of the clusters if the site is established, a simple equation is applied to determine which of them will yield the best net gain from being further examined & boosted by campaign activity, the output of which is the boost shortlist: Value score x advantage score = boost priority score. The final output: The 4 cluster prioritisation shortlists Results Deep dive The Boost priorities – A closer look While the clusters with the greatest uncaptured media value tend to congregate at the top, their prioritisation for the campaign is tempered by consideration of the traffic share as an indicator of the likelihood of future success in response to the application of campaign budget. Example 1 – The giants are humbled Travel & Holiday Insurance > Regional Travel Insurance > Europe, the cluster with the highest uncaptured media value, is only the 8th priority because the current traffic share is tiny at 1%. However, it’s so valuable that even moving from, say, to is still something worth pursuing as a lower priority. In a similar vein, Travel & Holiday Insurance > Regional Travel Insurance > USA, the cluster with the 6th highest uncaptured media value, is relegated to slot 22. Example 2 – David defeats Goliath Travel & Holiday Insurance > Cancer, with the 25th highest uncaptured media value, is ranked 3rd priority because it’s doing very nicely at 17% traffic share. The keywords are in positions 2-5, which means an upward move will radically increase clicks, providing the best net gains provided the page is set up to convert. But the real gem, found at the top of the list, is the automated identification of Travel & Holiday Insurance > Stated Medical Condition > Pregnancy as the Kilimanjaro of our search landscape. Summit Kilimanjaro, not K2. Mount Kilimanjaro is 5.9km high. Just 68% of K2’s 8.6km majesty. But it’s also 68 times easier to climb (that’s a fact). And 300 times less dangerous to climb (that actually is a fact). Kilimanjaro is the best bet for climbing up as high as possible for the least effort possible. Kilimanjaro. It’s high and not all that hard. (Attribution: Chris73) Travel & Holiday Insurance > Stated Medical Condition > Pregnancy’s uncaptured media value is £38,360 per month. It’s quite a bit less than Travel & Holiday Insurance > Regional Travel Insurance > Europe’s £61,511. Yet, it’s the Kilimanjaro of this campaign. It may have only 62% of the uncaptured media value of its bigger brother, but the expedition to climb it is already in such a good position for further success, with existing top-5 ranking for major keywords, that this is easily outweighed. Focusing instead on the Europe cluster as the priority, which is what we’d do if we were looking only at cluster value, would be more akin to attempting K2. It’s not that K2 should never be attempted. On the contrary, there’s great value in reaching even camp 1 (say, position 18) for the highest volume relevant search terms, and this is built into the prioritisation system. But unless you have a crack expedition team that’s already near the top, attempting to summit K2 is unlikely to be the best use of your money. Plus, think of your pages. They don’t want to go up there. What sane page would? K2 is high and all that hard. (Attribution: Kuno Lechner) The Fix priorities – A closer look Example 1 – Clash of the titans Topping off the list, we have ‘Medical Conditions Travel Insurance’. A common issue has been revealed – the homepage and a strong inner page are competing for dominance within this major cluster. This is the top priority to go in and fix because the volumes involved are huge, and the weaker page for the cluster (homepage) is ranking considerably worse – you could rank better for those keywords if you had a stronger single page. There are huge search volumes ranked for across the lower half of page 1 and across page 2, and the amount of this which is cannibalised is considerable. As this is the core topic for the client, its place at the top of the fix list is well deserved. Example 2 – Textbook cannibalisation to sort out later on if there’s time Travel & Holiday Insurance > Senior / OAP / Elderly Ranked as the 24th fix priority. It’s a clear example of cannibalisation, with 2 content pages approaching the same meaning with different phrasing – but the volume at stake isn’t high enough and the pages don’t rank all that well for any keywords with appreciable volume. So it’s not a high priority to sort out. Example 3 – Opportunity out of chaos Travel & Holiday Insurance > Best This one’s got a decent volume with lots of pages ranking. It’s very fragmented and the differences in page relevance for the keywords in the cluster are high, which has earned this cluster a fairly high fix priority score. A brief look reveals that it’s a cluster in chaos. Although the site is being considered for ‘best’ terms, there is no existing page which focuses on it. A single page needs to be defined or created to target these valuable terms. An Instant Map To Guide Your SEO Campaign Knowing what can be ignored when striving toward an aim is essential to acting effectively in pursuit of that aim. Otherwise, there’s too much information to be considered, much of it irrelevant. Considering irrelevant information is costly. SEO practitioners have long been able to collect information and derive great campaign prioritisation insights from it – it’s industry standard. Yet this is all too often an ill-defined, time-consuming and manual affair, relying on the individual flair of the expert. The instantaneous cost-efficient transformation of the information into a usable map specifying what can be ignored and what can’t be ignored is where this approach delivers its added value. Every SEO campaign has its Kilimanjaros. Let the AI find them. So you can concentrate on climbing them. After a hard-but-not-nearly-as-hard-as-K2 expedition, your team reaches the summit of Kilimanjaro. The tribes native to the region did not name it “the mountain of best gains”. Perhaps they should have. (Attribution: Chris73) The post The Mountaineer’s Guide to Maximising SEO Campaign ROI appeared first on FOUND.

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masiesiu-blog · 4 years

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reviewandbonuss · 4 years

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How Marketing Siloing May Be Ruining Your Business

Silos can make your company seem less innovative and damage your employee engagement, resulting in lowered productivity. They could also make your marketing less effective.

What is Marketing Siloing?

Why Are Marketing Silos Detrimental to Your Bottom Line?

There are many reasons why marketing silos can cause a ripple effect in your business that goes beyond ineffective communication.

Silos Waste Time

Because of marketing siloing, your content marketer has now spent their entire day doing something that’s already been done.

Here’s another example: You have a freelance copywriter writing for your new website and a UX specialist working on the design. They’re working separately.

Silos Prevent You From Getting the Best Marketing Results

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Silos Demotivate Your Employees

Another terrible thing about marketing siloing is that it demotivates your employees.

How to Tell If Your Marketing is Siloed

Your Marketing Employees Don’t Talk to Each Other

If this is something you’ve seen at your company, marketing siloing might be an issue for you.

Your Marketers Don’t Understand What Their Colleagues Are Doing

Your Marketing Team Doesn’t Work with Other Teams

If your marketing team doesn’t understand your business from a big-picture perspective, they could be making major mistakes that cause your marketing campaigns to fail.

How to Get Rid of Marketing Siloing Right Now

Have a Marketing Master Plan

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Meet, Talk, and Train Together

Identify and Deal with Culture Problems

Restructure Your Marketing Team(s)

Follow Through Over Time

Conclusion

The post How Marketing Siloing May Be Ruining Your Business appeared first on Neil Patel.

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