#i think he would make an AWESOME nba interviewer etc and this is NOT a biased opinion at ALL (lying
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Social Media: A new day and age
Over the past year or so we have seen some crazy things happen in this world, the shutdown of sports, restaurants, and basically, anything that you were used to doing daily did a complete 180-degree U-turn. So, like anything bad we’ve experienced, we started to find ways to work around these things. With that being said, it was presented as one of the hardest things that I’d ever have to do in almost twenty years of my life. Specifically figuring out ways in which my studies; sports management, can find ways to work around it. This is where we saw social media start to play a role in the everyday lives of individuals in the world of sports, and not just the world of sports but also companies, celebrities, etc. There are many reasons social media has received such good output, but there are also some negatives that revolve around it and I will also be going over some of those. It gave us as raving fans a different way to look at the game and it has taken over in that aspect. Giving us visuals through Instagram and YouTube, as well as applications like Twitter as a way for fans to communicate amongst themselves. Social media is truly changing the game and it proved that over these past 16 months where we thought nothing was possible.
To begin with, Sports teams themselves have started to use these online instruments very religiously to connect with the fans more. Social media has seemed to change the name of the game in a lot of ways. Connecting the fans to the players like nothing we’ve ever seen before. Nowadays, there’s nothing like commenting on your favorite team's Instagram and them commenting back to you. People love it and it's awesome to see that. Even players themselves have started YouTube channels and Tik-toks as a way to see them as actual people and not just football or basketball players etc. Social media has seemed to change the name of the game in a lot of ways. An article titled “Social Media and Football Fan Culture,” explains just how awesome social media has been in connecting fans with players, explaining that “Social media marketers and sports journalists could never have predicted how hugely important the internet has been with opening up a line of communication between sports stars and their fans”. I have even caught myself doing this, if you love watching these players on television, you love hearing them postgame and all these other things. Then watching them later in their own home where they feel the most comfortable. You get a whole other side to their story; it becomes personable and I believe that’s the biggest factor in this. It is one thing to know a person as a superstar but it’s a complete game-changer to get to know them as an actual person. This is something I think the limelight does is it blocks us from the fact that these people are human and not superheroes, and we must respect them for what they do behind closed doors.
To add on, I got the opportunity to interview Kyle Schackne who is the operations manager for both the Tampa Bay Rays and Tampa Bay Rowdies. As an operations manager, his job is to oversee the facilities that the team offers, helping out with events hosted by the teams, working with the social media team, and generally just being a Swiss army knife for the organizations. Kyle went to Flagler college where he played division two baseball and studied sports management. He is also an avid user of social media and believes in what it has done as far as connecting us the fans to these superstars that we all look up to. Explaining that the pros outweigh the cons as long as you are using it the right way and choosing the right direction when doing so. He talked about how awesome it is that they can build their resume on the field where they make their money and off the field in the way they interact with their fans. In an example, he explained how he is an avid Ohio State Buckeyes fan living in Florida and for obvious reasons struggles to keep up with what happens on campus and the social life behind it. But with social media, he can connect with the teams and the students wherever he may be in the world. In another example he gave me he says how much more personal the game of sports is today with what social media has given us. It was great to talk to Kyle and get an expert opinion on my topic, and I’m very glad that we could both agree without even shaking each other’s hands. This also shows just how impactful social media is outside of my general topic of sports management.
In addition, as I start to read more and more about social media and the way that it has impacted players and organizations. It seems that athletes either love what social media has done or they hate it. Some players have these YouTube channels while others are too scared to make a post on Twitter. In an article I was reading a player stated that “But as a professional athlete, in my case, sometimes it’s better not to post.” What does this mean exactly? It means that there are people out there that want to ruin your entire career, digging up tweets from the past and most of the time telling lies about these players. Social media although it has its pros, brings to the table more cons than you would think. In the age of Instagram and Snapchat news spreads in the blink of an eye and before you know it your life’s work could be at risk. This goes for everything though, not just these professional athletes, you have to be careful what you say and when you say things on social media. I believe that one of the biggest reasons for this is how high of a standard these people are held to, and for good reason. There are kids and kids especially wanting to be like just like Lebron James or a Lionel Messi, and just for this reason, they have to watch every single word they say. One mix-up in what is trying to be said and you may never hear the end of it. By nature, we are very invasive creatures and don’t like to give people their space especially when they need it. Being in the spotlight isn’t easy work for these athletes and that’s all the more reason why maybe social media isn’t the best idea for this group of people. In another article published by Zipper Studio, it talks about athletes and their personal life explaining “Should athletes be allowed to live a personal life? Absolutely. We think that’s all the more reason why they should not be involved in the social media space!” I completely agree with this and it sums up what I was trying to explain before. The spotlight is a lot of work and it should be enough work for these players. Social media has turned this world upside down and from an article written by Jarred Prier he exclaims “how social media is a modern tool for information-age warfare.” This is the foundation of understanding what information you are reading, by this I mean understanding what you believe is right or wrong. Something that in this day and age is very hard to understand. Leading you to many misdirections that you may not even be able to understand in the slightest. These are the many cons of social media but I hope the pros give you more hope.
Nevertheless, I still believe in what social media does for us as fans, fortunately for us, we aren’t the ones that have to worry about what we post as much as stars have to. That’s not to say we should take to the screens and voice every opinion we have but gives us reassurance that we aren’t being attacked like these athletes and stars are. As I was scrolling through Instagram just now, I again saw the effect that social media has on our society. A sideline reporter for the NBA was removed due to the recent backlash she received on her social media accounts. She has made multiple comments about another person and just like that she is on the hot seat of losing her job. I just hope as you have read this you have taken a step back at the harsh reality of social media. I’m not telling anyone to delete social media, I’m just hoping to raise a little more awareness of the negative effects that it can have on your own life. I still believe in what social media has set out to do and I love to watch some of my favorite stars and athletes. Although the many different cons that it brings along for the ride, the pros outweigh them completely. Just don’t let your emotions take over when using these applications, take a moment to sit back and think about what you’re saying. Because it’s not like you’re in front of thousands of people and need to say something on the spot. You are the only one that controls you’re Instagram so there’s no excuse in saying something that just doesn’t need to be said. Keep those harsh opinions to yourself and you may just find the good in what social media has to offer. A JSTOR article titled “Sport and Society” written by Frey and Eitzen mentions “that once an entity is displayed on television the sports organization is forever changed.” This is exactly what I have preached this entire essay, don’t make that dumb decision that could alter the course of your life. I know I have been explaining this in my world of things, consisting of my major and my hobbies. But this goes for anyone using social media whether it’s a professional athlete, big business owner, and even just everyday people. As I’ve repeated over and over again social media has brought our world closer to each other. As long as you are doing the right things online and not being a nuisance then there is no reason, we should see athletes and others stop using Instagram and Twitter among others. One thing I leave you with comes from an article titled “Social Media” which explains what it means to be “out of touch.” This means that you aren’t following trends in the world, not following trends in the world generally means you aren’t present in social media, and after reading what I have to say why the heck aren’t you?
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GET TO KNOW: NUR-D
Ahead of Nur-D’s performance at First Avenue’s Best New Bands of 2019 in the First Avenue Mainroom on Saturday, January 25, we got to him a few questions. Read what he had to say below:
AQ Mohamud: Growing around Minneapolis, how does the city influence your music?
Nur-D: The city influences my music by its very nature. Sometimes, depending on the day or the street you can be in a different atmosphere which allows for different types of musical influences. Also, real talk, the fact that we have such extreme weather on either side of the spectrum will influence stuff. We get that deep, introspective, stuck inside in a blizzard type music and also that hot, party out on the lake, dance-type music too. Then you take how both hip-hop, Americana folk, and Rock & Roll have such interconnected roots here. It just leads to a different writing style that most other places don’t really have I think.
AQ: You've mentioned how you want to dismantle toxic masculinity through your music, what is the process to that?
Nur-D: Well if I could give you the foolproof 100 step plan to effectively dismantle toxic masculinity I would be a very rich dude! While I know the concept is pretty massive in scope for the purpose of this or any one interview I think a good way to start is for more male-identifying people to express their feelings of longing. I know that might sound weird but the fact that men have a need to be desired and want to be wanted is so often seen as weakness. The ability to embrace that part of yourself that wants to be seen, held, desired, cared for is not something that every man feels the safety to explore. So often because of that, they lash out in ways that are destructive for everyone in a society so often run by males. If my music can show that being vulnerable in your skin, being gentle, being teachable, and expressing complex emotion is ALSO a “manly” quality I think that helps us move in the right direction.
AQ: Favorite Netflix Original Show?
Nur-D: Oh dang you’re killing me with this one! There are so many good ones. I would say that it’s probably a good 3-way tie for me with Bojack Horseman, Big Mouth, and Black Mirror.
AQ: You love comic books and other stuff that use to be considered "nerdy." How do you go about showing through your music that that genre is not nerdy at all, but fun and amazing?
Nur-D: See I think that comics, manga, D&D, all that stuff is still profoundly nerdy. I don’t think my music does anything to change the fact those are pretty nerdy things. But I would like to think that my music shows that's totally awesome! You can be nerdy AND fun AND geeky AND sexy AND weird. Being odd is mainstream now. So I think it’s time to let our freak flag fly a little higher—plus it allows for people to see that you don’t have to be huddled in a dark basement to enjoy these things. You can be a nerd on a stage in front of a thousand people and it’s great.
AQ: Who deserved NBA Kia MVP in 2017? Russ or Harden?
Nur-D: Harden. The states are pretty clear that, overall, he was doing the most. The spots where Russ overtook him weren’t by so much that he should have lost out to him. But Russ is a great player and I can see how he took home the gold.
AQ: Here in Minneapolis, is it safe to say that at your live shows the majority of the audience is white? Assuming yes, how does that make you feel?
Nur-D: I can say that the audience of shows that I book myself often look different then shows I find myself being booked on.
As far as how I feel about shows where the audience is mostly white...most of my time in school was in Rosemount, MN a majority white town, in a majority white school district, with majority white classmates. Every theater, choir, football game, etc. was filled with a majority of white people paying to be entertained. It’s nothing new for me when I look to see a majority of white faces in a crowd.
I could probably go on for a long time about all the different factors that make this happen. But to focus on one of the positives I can genuinely say that I am so happy that my music can bring peoples from multiple cultures together under the umbrella of shared interests and fun tunes.
When I look out and see all types of people woven together I kinda feel like I am doing my part to break down the barriers that so often keep us from growing as a society.
Blog by AQ Mohamud (Marketing Intern)
#minneapolis#first avenue#first avenue & 7th st entry#rap#hip-hop#nur-d#st. paul#saint paul#music#live music#concert
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The Merciful End of the Lakers’ Coaching Search
Thank the heavens the Lakers’ coaching search finally ended. It ended on Saturday, settling on former Indiana Pacer and Orlando Magic head coach Frank Vogel, but not until after one candidate took the Phoenix Suns job (Monty Williams), another candidate said thanks but no thanks (Tyronn Lue) and a hilarious protest broke out in front of Staples Center. And this laughable search has not even arguably been the most incompetent of the Lakers’ offseason, with Magic Johnson dropping a bomb before anybody in the organization knew that he was resigning. Can Frank Vogel fix this?
Let’s start basketball wise before we get to the dysfunction around him. Frank Vogel has a stout defensive reputation, with his Indiana Pacers ranking 10th, 1st, 1st, 8th and 3rd in the top 10 in defensive efficiency during his time in Indianapolis, per NBA.com. Offensively, on the other hand, was a little more hard to find, as his Pacer teams in the bottom third of the league for the majority of his tenure as well. Things didn’t go as well in his Orlando tenure either. Granted, Vogel dealt with numerous games missed due to injuries from his primary players, but they ranked 24th and 25th in offensive efficiency during his Orlando stint. Most notably, however, Orlando finished 24th and 20th in defensive efficiency during his tenure there. With the way the 3 point shot turned former Pacer all star big man Roy Hibbert extinct and Vogel’s inability to adjust in Orlando, that renders questions as to whether or not Vogel’s scheme can mesh in today’s changed NBA climate. Certainly with time off, he can look inward and find his weaknesses and adjust. But when Indiana assistant/defensive coordinator Dan Burke could not follow Vogel to Orlando, where Vogel’s defense slipped while Indiana’s defense still remained near the top of the league, questions arise whether he can maintain that type of stellar defense elsewhere. Especially when Orlando’s defensive efficiency rose to the top 10 of the league (8th) under new coach Steve Clifford and Vogel will not be able to pick his own staff….
Which gets us right to the incompetence and clown show the Lakers front office has become. They have hired Jason Kidd to be a top assistant to Vogel on his staff. This looks to be a gross oversight when you consider how staunchly Milwaukee has improved this season as opposed to during Kidd’s tenure as the Bucks head coach, how Kidd’s previous two stints as a head coach ended with on the losing end of a power struggle trying to strangle more power under his control, the LeBron James dynamic and how much the organization seems to have wanted him. The Lakers tried to force Jason Kidd onto Tyronn Lue’s staff when those negotiations were going, which was reported that Lue wouldn’t mind having Kidd on his staff. But it does seem odd that the Lakers basically handpicked Kidd as the man for *a* job…. but not *the* job. Surely he will help in regards to developing the Lakers’ young players (an area where plenty of current Milwaukee Bucks credit him) and being the one to hold LeBron James accountable and garner the trust of him and the other players (something former Magic players felt Vogel could improve upon). That sounds great and all, but, when you consider Kidd’s past and the past regarding LeBron-led teams with coaches that don’t have the buy-in from both him and the front office (Erik Spoelstra vs David Blatt and Luke Walton), it is very hard to look at this dynamic and not think that Jason Kidd won’t somehow find a path to usurping Vogel as the lead voice in the locker room. So if that happens, then why exactly was Vogel hired to be the head coach in the first place?
Which then leads us to the front office. Jeanie Buss, Rob Pelinka, the Rambii and everyone else involved in the organization have botched the coaching search from the jump. Monty Williams was in the running among those who initially got interviewed, along with Tyronn Lue, Juwan Howard and Jason Kidd (who initially got interviewed as a favor for his agent, who just so happens to represent current Laker Brandon Ingram). Except it was reported Monty Williams never got an offer and knew that it was more likely the Lakers would pursue Lue, so he took the 5 years in Phoenix. So that led the Lakers to Lue, right? There was no way they could mess that up, right? (*this is where the narrator interjects with a soft but firm ‘wrong!’) The Lakers thought they had the leverage over Lue, seeing that Lue had no other offers, therefore trying to force Lue to accept their head coaching job on their terms. Their terms indicating that he only coach for 3 years around six million dollars per year, nowhere near that of a championship coach. But where they thought they had leverage on Lue, Tyronn Lue had leverage over them. He is still being paid by the Cleveland for two more years. He didn’t have to accept a job he didn’t want to take, and the terms and conditions the Lakers offered him. Optically, it didn’t look very favorable either that not only did they make him look to be ‘the guy that can coach LeBron,’ but also that they waited until Monty Williams took the Phoenix Job, making it seem like they ‘settled’ on Lue with no other options rather than actively seek Lue out and allow him to dictate his own terms. So he turned it down, and good for him.
This adds even more layers of questions to the Lakers front office. Why take on Frank Vogel? In part because he got the seal of approval of Kurt Rambis and Phil Jackson, who nearly hired Vogel during his tenure running the New York Knicks (because that went extremely well!). The same self-inflicted issues gnawing at the Lakers for years are continuing to rear its ugly head; their insistence on running to the past to seek counsel for the future has left the present in clear danger. Instead of seeking out the best at setting a culture and running a franchise (Bob Myers, Masai Ujiri, Daryl Morey, Sean Marks, R.C. Buford, etc.) or looking to those with front office experience but haven’t had their shot to run their show (Trajan Langdon, Michael Winger, Troy Weaver, newly minted Minnesota Timberwolves President of Basketball Operations Gerssan Rosas, etc.), the Lakers have settled on the idea of a former habitual line stepping agent who has run afoul of players, agents and front office personnel (the exact kind of people he needs to build sustainable relationships with!) and former Lakers who either have exactly zero experience in NBA front offices or minimal and unspectacular stints doing so. Part of why Vogel couldn’t find his footing in Orlando was the jumbled personnel his front office gave him. After the Lakers failed so spectacularly this summer and seemingly everybody still in tact outside of Magic Johnson so he can tweet gems like this again (though who am I to talk about tweeting), if Vogel couldn’t handle that, then how the heck can he handle this Laker job, especially if the Lakers don’t trade for Anthony Davis or acquire any type of secondary star to go to battle with LeBron James? The Lakers print money essentially, yet refuse to invest in it up top. They have every advantage imaginable over small market teams (location, a free agent destination, sustainable revenue), but penny pinch in the exact margin small market teams excel in.
This lack of direction in the present clouds the future as well. Throwing a laughable three year deal at Lue and then giving the same length of deal at Vogel indicates a lack of future plan. Sure, LeBron is under contract for only three more seasons (actually two plus a player option), but that doesn’t mean his impact can’t last farther than that. Instead of using LeBron as a bridge between winning now and building a sustainable culture that can last for far much longer, instead the Lakers looked for a coach seemingly just to ‘get through’ the LeBron years, as if he were a plague rather than arguably the greatest player in the world (which I still hold that he is, as awesome as Kevin Durant, Giannis Antetokounmpo, Kawhi Leonard, Steph Curry, etc. are). Building a lasting culture is hard, that’s why so few have done it. But the Lakers had an opportunity to hire a top notch coach and give them the leeway to build that culture with LeBron and then build onto it after he is gone with the young core of Brandon Ingram, Lonzo Ball, Kyle Kuzma, Josh Hart, Moritz Wagner, Isaac Bonga and their 4th overall pick in the 2019 NBA Draft. Perhaps Frank Vogel really is the man for the job. Maybe they don’t even plan to do that at all. Maybe to max out LeBron’s last window means to trade the young core, whether it is Anthony Davis or not, an idea I absolutely shutter at given the incompetent moves this front office has made the last two years. Because at every step of the turn, it looks the Lakers have no idea what they’re doing.
The Lakers had an opportunity (again) to hit the reset button after Magic Johnson resigned. There was the chance to use their plentiful resources to hire the best of the best to run the basketball organization. There was the chance to hire the best of the best to coach the team after Luke Walton got thrown under the bus. They did neither (because who needs competence!). It may not matter; sign a star free agent or trade for Anthony Davis (or Bradley Beal!) and there’s no disputing the Lakers will be right up the top of the NBA’s contending bunch yet again. Who knows, it still is possible. James and Davis didn’t wreck their teams’ seasons because they *didn’t* want to play with each other. It may be hard to play with LeBron James (just look at Rodney Hood and George Hill flourishing in new environments after having their fair share of struggles in Cleveland), but he still is a draw. Unfortunately for them, even if that were to occur (which seems unlikely, as of now), even more questions will arise about this coaching decision/dynamic can handle that spotlight or if the front office can give the right support around them. Again, maybe Frank Vogel is the man to piece this all together. In a vacuum, he is an perhaps an unspectacular, but solid hire. Maybe Rob Pelinka is the one to supply LeBron with all the right pieces. Maybe Jason Kidd really can develop the young core. Maybe Jeanie Buss does know what she in fact is doing. Maybe all of this will work out and be maintained for the future. Frank Vogel deserves a fair and honest shot to prove he is the man to dispel all the incompetence around him, and I’m willing to give him the chance to prove it. I am very skeptical, however, that will be the case and that this scenario doesn’t blow up in everyone’s faces. Hopefully I am wrong. Because hope is all I got.
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How To Stop Worrying About Your Child’s Future And Start Enjoying The Journey
Ever since publishing, The Fear Of Screwing Up Our Kids As FIRE Parents, I’ve been brainstorming how we can give our kids everything without giving them everything. The worst thing we can do as parents is take away our children’s sense of accomplishment. I pity the kid who starts off driving a BMW to school instead of walking or biking.
But recently, I’ve been losing enthusiasm for writing because I’m often too tired due to full-time fatherhood. If I had a mundane job that required little thinking, work might be easier. Besides, how hard is taking care of a child if you’re gone for 12 – 15 hours a day, right?
Unfortunately, even as a stay at home dad with an online business, it’s difficult to be creative when you lack sleep. It’s as if creativity uses a different chemical in the brain that is finite in supply.
Hitting the 10-year business anniversary mark in 2019 can’t come soon enough. After that, I’ve considered becoming Keyser Söze, never to be seen or heard from again.
But I realized instead of lasting until 2019, I’ve got to last at least until 2042. Why? Because the absolute best benefit of owning a business is creating a life safety net for our children. Not only does a business provide insurance they don’t fall through the cracks, a business produces a perpetual teachable moment for all our kids to apply what they’ve learned in the classroom to the real world.
The Real World Is Brutally Difficult
Imagine spending almost $500,000 in private K-12 tuition only to see your child go to an average university anybody could have gotten into. Because the school is average, he will likely land an average job or no job. Now imagine the best case scenario where you send your kids to public grade school and they get into a top rated university. You still have to pay out the wazoo, yet there is no guarantee they’ll get a great job.
Related: What If You Go To Harvard And End Up A Nobody?
The world is now a hyper competitive place. Even if your child is “perfect,” s/he will have a difficult time getting ahead. But what if they have some challenges? Here are some things you may worry about for your child that can be overcome by owning your own business:
Your child may be a minority who will face racial discrimination her entire life
Your child may be a minority who is required to score higher on standardized tests to have the same chance of getting into a university
Your child may have a learning disability
Your child may have a physical disability
Your child may get into an accident, resulting in a disability
Your child may be small in stature and get picked on by bullies because their parents are terrible
Your child may be unattractive, even though you think he’s the cutest ever
Your child may get in trouble with the law
Your child may get suspended or expelled from school
If you own a business, you ensure that your child will always have something interesting to do no matter how much they try and fail on their own. Getting straight A’s or going to an elite university no longer matters as much, so long as they are learning.
Further, you don’t have to wait until your child graduates from college before introducing her to every facet of your company. You can start in elementary school or middle school so that by the time she goes to college, she’ll have a much better idea at what she wants to study.
One of the biggest problems with education is that we learn a bunch of subjects and forget everything we learned years later because we don’t see the relevance, nor do we apply what we learn to the real world. Therefore, we’re only teaching our children how to listen, follow instructions, study, and take tests. What a shame to only create an army of “yes sir, yes ma’am” in society.
When I went back to Berkeley for business school part-time, it was amazing to use my professors as business consultants for my job in finance. Suddenly, theory turned into application, and education became super impactful. The same can be said for getting your child involved in your business.
The Ultimate Business Expense
My wife and I were going over our YTD numbers and realized that our tax bill is going to be high because our revenue growth accelerated YoY. Because running an online media company has relatively low fixed costs, there is huge operational leverage where the majority of revenue flows straight to the bottom line. As a result, we started brainstorming ways to keep our taxable income down.
Some fun things we thought about included: 1) creating a conglomerate to buy real estate to flip or lease (See: How to make your business last forever), 2) hosting a business conference in Hawaii for a month, 3) hiring friends and relatives in a lower tax bracket to do some work.
Then we thought to ourselves: wouldn’t it be awesome to hire our son to help us with so many things we’ve been wanting to do? Too bad he’s not even a year old.
When I graduated from The College of William & Mary with an Economics major and a Mandarin minor in 1999, I had zero job offers. I got rejected from every single consulting job I interviewed for. There was only one company I was hanging onto, and that was an investment bank in NYC. But after over 50 interviews, the investment bank still hadn’t made me an offer prior to commencement.
The same thing happened with my then girlfriend and now wife. Although, by the time she graduated, she was determined to come out to San Francisco to be with me. I was looking to get any job anywhere that would hopefully pay more than $35,000 a year. She somehow had confidence knowing that everything would turn out OK on the job front after she arrived in San Francisco.
Our post college unemployment story is not unique. According to an Accenture study below, 78% of college graduates don’t have a job offer upon graduation. Further, Accenture found that 51% of graduates from the classes of 2014 and 2015 said they are working in jobs that do not require their college degree.
The Pay And Awesome Jobs We Could Offer Our Son
Let’s say our son ends up exactly like his old man, unemployed at college graduation. So long as he’s done his best to find a relevant job, that’s all that matters. Instead of having to feel depressed for a long period of time without an offer, he’s now got options.
As of now, we could comfortably pay our son a starting salary between $50,000 – $90,000, which would make his salary competitive to the Googles, Facebooks, Apples, and Procter & Gambles of the world. We would also offer him equity in the business, with similar 3-5 year vesting periods that match any promising startup out there. If he performs well, we can also offer a year end bonus just like the investment banks and strategy consulting firms.
If he joins our company, he would have the best mentors possible teaching him every aspect of running a business. And if we do our jobs right as parents, he’ll be able to hit the ground running because we’ll have already taught him about the business for the past 10 years.
Here are some jobs our son could do that may be applicable to your business as well.
Business Development. This is a revenue generating role for bringing in new business. He would be responsible for finding new synergistic products and advertising partnerships with Financial Samurai. Business development is the most common and coveted role every post-MBA graduate, who isn’t a founder, wants to land. Maybe he can develop a tie-up with Financial Samurai and the NBA. Or maybe he can reach out to the fast-growing Chinese and Indian advertising market. The possibilities are endless.
Multi-media Director. This role would expand communication beyond writing and into audio, video, virtual reality, and so forth. People consume information differently. The role of the MMD is to reach out to as many different types of consumers as possible to grow traffic.
Marketing / Advertising Director. The marketing director is responsible for not only organic marketing, but also paid marketing. The marketing director knows that if he spends $1 to get $1.01 in profits, he should do so all day long. He will become an expert in PPC, CPL, CPM, and organic marketing, which is vital for all companies who have an online presence.
Head Of Content. The head of content will be responsible for editing all articles, coming up with the editorial calendar, staying in tune with current events, and potentially hiring and managing a team of writers. It takes a shrewd eye to produce topics that resonate with people at the right time.
Director Of Finance. The Director of Finance will be responsible for conducting monthly financial reports, paying attention to areas that need optimizing (reducing expenses, maximizing revenue in the podcast channel etc), raising money if necessary, and providing financial optimization presentations. He will also be responsible for tax filing.
Head of Engineering. The head of engineering will be in charge of creating the best online user experience possible for Financial Samurai readers. He will create new features on the website, manage the back end systems, make sure the website is always online, experiment with new technology delivery systems, and more.
Head of Public Relations. PR is responsible for generating as much buzz around a company’s product as possible. One way to do so is by pitching to journalists and TV producers. Another way to create publicity is to work with creative agencies. A PR professional will also write press releases and spend as much time explaining a product to consumers and investors.
Director Of Community. One of the no brainer expansion opportunities for Financial Samurai is to start and grow a personal finance forum directed towards financially savvy individuals. He would be tasked with managing the forum installation, growing the community, setting the guidelines, managing conflicts and spammers, and eventually creating a business opportunity.
Anything. When you run your own private business, you can literally create any role you want for your son or daughter. Let’s say your daughter majored in Art and eventually wants to get into a career that has everything to do with art. You can hire your daughter as the Artistic Director for your company in charge of branding, imagery, and display. Or, you can pay her to create great images for your business. The possibilities are endless.
Your son or daughter doesn’t have to work for your company forever. But I’m sure s/he will learn way more about each job role than if s/he were to work for another company.
A Business Provides Better Solutions
Think about these two common scenarios:
Traditional Scenario One
Your son gets a set weekly allowance, if he’s good. Maybe he’ll do some chores here and there, but that’s it.
Business Ownership Solution
Your 7th grader only gets an allowance this month if he creates an advertisement flier, stuffs them into 500 envelopes, and mails them out to prospective customers. He gets a $10 bonus for every response above five. He uses his art and writing skills, while also developing operational efficiency and grit. You get to explain to him about conversion rate metrics for gorilla marketing and teach him why he is targeting a certain demographic.
Traditional Scenario Two
You take your 9th grader on her first trip out of state to Williamsburg, Virginia to learn about American history and check out The College of William & Mary, a public university. She’s bored out of her mind and forgets about her summer once school starts.
Business Ownership Solution
You tell your daughter this is her first business trip. Therefore, she must save her receipts and work within a budget. She must take notes about what she learns, take insightful pictures, and write a post about whether it’s worth paying up for private school or the benefits of risk-taking after King William & Queen Mary decided to expand in a new land. She will earn 10 cents for every pageview her article generates (1,000 pageviews = $100), incentivizing her to learn about A/B testing and write convincing prose. After publication, she just might get extra credit from her high school English class.
What’s also great about the business ownership solution is that you don’t even need to have an established business to help your kids. You can just create a business together with your daughter when she is of age so long as you can afford the time and money. This is my plan just in case Financial Samurai doesn’t last until 2042.
The sooner your child can launch, the sooner s/he can find happiness. With a good job, a heart full of gratitude, and a healthy amount of self-esteem, your child can then spend more time focusing on health and finding a life partner. What’s there left to worry about after money, career, health, and love are taken care of?
Just make sure as parents, we do our best to nurture a great relationship. What a shame it would be if our children wanted nothing to do with us once they graduate.
Related:
The Top 10 Best Reasons For Starting An Online Business
How To Start A Profitable Blog
https://www.financialsamurai.com/wp-content/uploads/2017/10/How-to-never-worry-about-your-kids-again.m4a
Readers, what is a better reason for running a business than being able to educate our kids and provide them direction? What are some other things you do that allow you to worry less about your child’s future? With so much anxiety about getting into good schools to get a good job you don’t like, isn’t owning a business a fantastic way to eliminate all this worry for the next 22 years? Do you experience similar levels of worries and anxieties as a parent?
The post How To Stop Worrying About Your Child’s Future And Start Enjoying The Journey appeared first on Financial Samurai.
from https://www.financialsamurai.com/how-to-stop-worrying-about-childs-future/
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Text
Where to Find the Next Great Addition to Your Marketing Team
To say I’m a huge fan of digital marketing titan Jay Baer would be an understatement bordering on criminally remiss. Not a week goes by that I don’t feast my ears on the delicious audio awesomeness that is the Social Pros Podcast.
On episode 266 of Social Pros (one of the better ones, which is saying something), guest LaSandra Brill made the profound statement that AI (artificial intelligence) is where social media was ten years ago. AI presents a huge headache in terms of staffing, as relatively few people have the necessary skills to play in this burgeoning space.
Jay readily cosigned this sentiment, referencing an Oracle CMO Summit he recently hosted. At the summit, Jay asked 150 CMOs what their biggest challenge was. They responded, “Finding the right people for our teams, given where marketing is today and where it’s headed.”
I have a message for those 150 CMOs: Stop making excuses, and put your money where your mouth is.
Fixing the Shortage of Trained Digital Marketing Professionals
Digital marketing evolves so rapidly that people’s mindsets often don’t keep pace with reality. There’s this tendency to lean on soothing myths like, “They don’t teach this stuff in school.” (I’m looking at you, Gary Vee!)
As with most myths, this one contains a nugget of truth. While I would certainly agree that the current state of digital marketing education is, on the whole, pathetic, I’ll borrow from my podcast interview with Mark Schaefer: To assert that current digital marketing isn’t taught at the collegiate level simply isn’t factual. It’s a rare and endangered species, to be sure, but it most certainly does exist.
The first step in solving any problem is admitting there is one. I graduated with a bachelor’s degree in Internet Marketing from Full Sail University. Full Sail’s IMBS program was incepted in 2007. It’s 2017, y’all! The degree program has been around for a full decade at this point. So just how long is the industry going to hold on to the myth that degreed internet marketers don’t exist?
(FTC Disclosure, a.k.a. Factually Told Candor: No one from the alumni association put me up to this. I’m not being compensated in any way by Full Sail University. I’m writing this because I genuinely believe formal education has a huge role to play in solving the personnel pipeline problem plaguing the industry, as articulated by Jay’s 150 CMOs at the Oracle Summit.)
The following is an excerpt from my book Beyond Buzzwords: Social Media, Mobile & Other Marketing Buzzwords Ain’t the Half of It!.
“For those who don’t know, Full Sail University is a well-respected digital media school. Its graduates run the gamut in the entertainment industry from one mixing Pharrell Williams’ platinum song Happy, to another working on popular video games franchises such as Call of Duty, Halo and Grand Theft Auto; as well as many movie blockbusters including The Avengers, X-Men and The Hunger Games. From The Emmys to American Idol, Grey’s Anatomy, Scandal, How to Get Away with Murder, professional sporting events in the NBA, NFL, MLB and everywhere in between; there isn’t too much of the entertainment business a Full Sail grad doesn’t touch in some capacity.”
And then you have us lowly internet marketers, by far the black sheep of Full Sail University. We may work in the entertainment industry, or we might work at a bank. Just about everyone needs internet marketing services nowadays, so we aren’t limited to one industry. We make up anywhere from three to five percent of the student body.
Due to the high profile, seriously cool nature of the work Full Sail grads do in the entertainment industry, the school has no problem attracting not only top talent but corporate sponsorships as well. As of 2016, the WWE has awarded $250,000 in scholarships, $10,000 at a time, to Full Sail students. But the on-campus awesomeness doesn’t stop with being presented with a cardboard check by Triple H. You’ll also see bona fide superstars regularly making the rounds on Full Sail’s campus, everyone from hip hop artist Joell Ortiz to NFL Quarterback Cam Newton.
To assert that current digital marketing isn’t taught at the collegiate level simply isn’t factual.
Click To Tweet
How to Recruit Degreed Internet Marketers for Your Marketing Team
Sponsor a live digital marketing conference and scholarship award on Full Sail University’s campus. Conferences and seminars are by far the predominant way the industry professionalizes itself and disseminates best-in-class practices, so you wouldn’t have to look very hard to find top-notch speakers like Carlos Gil, Brian Fanzo, Ann Handley, C.C. Chapman, David Meerman Scott, etc.
Full Sail University has the added benefit of coming replete with a concert-quality live venue and full production staff (students), so you wouldn’t need to rent out a hotel ballroom or meeting space—a huge way to save on cost.
All your organization needs to do is bring in the speakers, cut a few cardboard checks to well-deserving students, and watch your digital marketing personnel pipeline swell. Full Sail has the venue and production staff baked in, so it wouldn’t cost that much compared to a regular conference.
An event like this accomplishes several things for your organization:
It shows you have a commitment to education.
It puts trained professionals in your personnel pipeline.
It gives your organization both insight into and a degree of influence over what is being taught to your soon-to-be employees.
It shows you’re serious about solving your personnel problem and aren’t content to lean on dated, sorry excuses.
Partnering with institutions such as Full Sail can directly address the shortage of trained digital marketing professionals, get enrollment in the degree program up, and be a call to action for other CMOs and institutions of higher learning to get their acts together.
Think about it, then take action! Reach out to internet marketing program director (a.k.a. the Dean) Rob Croll, and tell him his favorite outspoken problem child sent you. The right people for your marketing team are out there, ready and waiting.
Get a weekly dose of the trends and insights you need to keep you ON top, from Jay Baer at Convince & Convert. Sign up for the Convince & Convert ON email newsletter.
http://ift.tt/2vFDiEJ
0 notes
Text
Where to Find the Next Great Addition to Your Marketing Team
To say I’m a huge fan of digital marketing titan Jay Baer would be an understatement bordering on criminally remiss. Not a week goes by that I don’t feast my ears on the delicious audio awesomeness that is the Social Pros Podcast.
On episode 266 of Social Pros (one of the better ones, which is saying something), guest LaSandra Brill made the profound statement that AI (artificial intelligence) is where social media was ten years ago. AI presents a huge headache in terms of staffing, as relatively few people have the necessary skills to play in this burgeoning space.
Jay readily cosigned this sentiment, referencing an Oracle CMO Summit he recently hosted. At the summit, Jay asked 150 CMOs what their biggest challenge was. They responded, “Finding the right people for our teams, given where marketing is today and where it’s headed.”
I have a message for those 150 CMOs: Stop making excuses, and put your money where your mouth is.
Fixing the Shortage of Trained Digital Marketing Professionals
Digital marketing evolves so rapidly that people’s mindsets often don’t keep pace with reality. There’s this tendency to lean on soothing myths like, “They don’t teach this stuff in school.” (I’m looking at you, Gary Vee!)
As with most myths, this one contains a nugget of truth. While I would certainly agree that the current state of digital marketing education is, on the whole, pathetic, I’ll borrow from my podcast interview with Mark Schaefer: To assert that current digital marketing isn’t taught at the collegiate level simply isn’t factual. It’s a rare and endangered species, to be sure, but it most certainly does exist.
The first step in solving any problem is admitting there is one. I graduated with a bachelor’s degree in Internet Marketing from Full Sail University. Full Sail’s IMBS program was incepted in 2007. It’s 2017, y’all! The degree program has been around for a full decade at this point. So just how long is the industry going to hold on to the myth that degreed internet marketers don’t exist?
(FTC Disclosure, a.k.a. Factually Told Candor: No one from the alumni association put me up to this. I’m not being compensated in any way by Full Sail University. I’m writing this because I genuinely believe formal education has a huge role to play in solving the personnel pipeline problem plaguing the industry, as articulated by Jay’s 150 CMOs at the Oracle Summit.)
The following is an excerpt from my book Beyond Buzzwords: Social Media, Mobile & Other Marketing Buzzwords Ain’t the Half of It!.
“For those who don’t know, Full Sail University is a well-respected digital media school. Its graduates run the gamut in the entertainment industry from one mixing Pharrell Williams’ platinum song Happy, to another working on popular video games franchises such as Call of Duty, Halo and Grand Theft Auto; as well as many movie blockbusters including The Avengers, X-Men and The Hunger Games. From The Emmys to American Idol, Grey’s Anatomy, Scandal, How to Get Away with Murder, professional sporting events in the NBA, NFL, MLB and everywhere in between; there isn’t too much of the entertainment business a Full Sail grad doesn’t touch in some capacity.”
And then you have us lowly internet marketers, by far the black sheep of Full Sail University. We may work in the entertainment industry, or we might work at a bank. Just about everyone needs internet marketing services nowadays, so we aren’t limited to one industry. We make up anywhere from three to five percent of the student body.
Due to the high profile, seriously cool nature of the work Full Sail grads do in the entertainment industry, the school has no problem attracting not only top talent but corporate sponsorships as well. As of 2016, the WWE has awarded $250,000 in scholarships, $10,000 at a time, to Full Sail students. But the on-campus awesomeness doesn’t stop with being presented with a cardboard check by Triple H. You’ll also see bona fide superstars regularly making the rounds on Full Sail’s campus, everyone from hip hop artist Joell Ortiz to NFL Quarterback Cam Newton.
To assert that current digital marketing isn’t taught at the collegiate level simply isn’t factual.
Click To Tweet
How to Recruit Degreed Internet Marketers for Your Marketing Team
Sponsor a live digital marketing conference and scholarship award on Full Sail University’s campus. Conferences and seminars are by far the predominant way the industry professionalizes itself and disseminates best-in-class practices, so you wouldn’t have to look very hard to find top-notch speakers like Carlos Gil, Brian Fanzo, Ann Handley, C.C. Chapman, David Meerman Scott, etc.
Full Sail University has the added benefit of coming replete with a concert-quality live venue and full production staff (students), so you wouldn’t need to rent out a hotel ballroom or meeting space—a huge way to save on cost.
All your organization needs to do is bring in the speakers, cut a few cardboard checks to well-deserving students, and watch your digital marketing personnel pipeline swell. Full Sail has the venue and production staff baked in, so it wouldn’t cost that much compared to a regular conference.
An event like this accomplishes several things for your organization:
It shows you have a commitment to education.
It puts trained professionals in your personnel pipeline.
It gives your organization both insight into and a degree of influence over what is being taught to your soon-to-be employees.
It shows you’re serious about solving your personnel problem and aren’t content to lean on dated, sorry excuses.
Partnering with institutions such as Full Sail can directly address the shortage of trained digital marketing professionals, get enrollment in the degree program up, and be a call to action for other CMOs and institutions of higher learning to get their acts together.
Think about it, then take action! Reach out to internet marketing program director (a.k.a. the Dean) Rob Croll, and tell him his favorite outspoken problem child sent you. The right people for your marketing team are out there, ready and waiting.
Get a weekly dose of the trends and insights you need to keep you ON top, from Jay Baer at Convince & Convert. Sign up for the Convince & Convert ON email newsletter.
http://ift.tt/2vFDiEJ
0 notes
Text
Where to Find the Next Great Addition to Your Marketing Team
To say I’m a huge fan of digital marketing titan Jay Baer would be an understatement bordering on criminally remiss. Not a week goes by that I don’t feast my ears on the delicious audio awesomeness that is the Social Pros Podcast.
On episode 266 of Social Pros (one of the better ones, which is saying something), guest LaSandra Brill made the profound statement that AI (artificial intelligence) is where social media was ten years ago. AI presents a huge headache in terms of staffing, as relatively few people have the necessary skills to play in this burgeoning space.
Jay readily cosigned this sentiment, referencing an Oracle CMO Summit he recently hosted. At the summit, Jay asked 150 CMOs what their biggest challenge was. They responded, “Finding the right people for our teams, given where marketing is today and where it’s headed.”
I have a message for those 150 CMOs: Stop making excuses, and put your money where your mouth is.
Fixing the Shortage of Trained Digital Marketing Professionals
Digital marketing evolves so rapidly that people’s mindsets often don’t keep pace with reality. There’s this tendency to lean on soothing myths like, “They don’t teach this stuff in school.” (I’m looking at you, Gary Vee!)
As with most myths, this one contains a nugget of truth. While I would certainly agree that the current state of digital marketing education is, on the whole, pathetic, I’ll borrow from my podcast interview with Mark Schaefer: To assert that current digital marketing isn’t taught at the collegiate level simply isn’t factual. It’s a rare and endangered species, to be sure, but it most certainly does exist.
The first step in solving any problem is admitting there is one. I graduated with a bachelor’s degree in Internet Marketing from Full Sail University. Full Sail’s IMBS program was incepted in 2007. It’s 2017, y’all! The degree program has been around for a full decade at this point. So just how long is the industry going to hold on to the myth that degreed internet marketers don’t exist?
(FTC Disclosure, a.k.a. Factually Told Candor: No one from the alumni association put me up to this. I’m not being compensated in any way by Full Sail University. I’m writing this because I genuinely believe formal education has a huge role to play in solving the personnel pipeline problem plaguing the industry, as articulated by Jay’s 150 CMOs at the Oracle Summit.)
The following is an excerpt from my book Beyond Buzzwords: Social Media, Mobile & Other Marketing Buzzwords Ain’t the Half of It!.
“For those who don’t know, Full Sail University is a well-respected digital media school. Its graduates run the gamut in the entertainment industry from one mixing Pharrell Williams’ platinum song Happy, to another working on popular video games franchises such as Call of Duty, Halo and Grand Theft Auto; as well as many movie blockbusters including The Avengers, X-Men and The Hunger Games. From The Emmys to American Idol, Grey’s Anatomy, Scandal, How to Get Away with Murder, professional sporting events in the NBA, NFL, MLB and everywhere in between; there isn’t too much of the entertainment business a Full Sail grad doesn’t touch in some capacity.”
And then you have us lowly internet marketers, by far the black sheep of Full Sail University. We may work in the entertainment industry, or we might work at a bank. Just about everyone needs internet marketing services nowadays, so we aren’t limited to one industry. We make up anywhere from three to five percent of the student body.
Due to the high profile, seriously cool nature of the work Full Sail grads do in the entertainment industry, the school has no problem attracting not only top talent but corporate sponsorships as well. As of 2016, the WWE has awarded $250,000 in scholarships, $10,000 at a time, to Full Sail students. But the on-campus awesomeness doesn’t stop with being presented with a cardboard check by Triple H. You’ll also see bona fide superstars regularly making the rounds on Full Sail’s campus, everyone from hip hop artist Joell Ortiz to NFL Quarterback Cam Newton.
To assert that current digital marketing isn’t taught at the collegiate level simply isn’t factual.
Click To Tweet
How to Recruit Degreed Internet Marketers for Your Marketing Team
Sponsor a live digital marketing conference and scholarship award on Full Sail University’s campus. Conferences and seminars are by far the predominant way the industry professionalizes itself and disseminates best-in-class practices, so you wouldn’t have to look very hard to find top-notch speakers like Carlos Gil, Brian Fanzo, Ann Handley, C.C. Chapman, David Meerman Scott, etc.
Full Sail University has the added benefit of coming replete with a concert-quality live venue and full production staff (students), so you wouldn’t need to rent out a hotel ballroom or meeting space—a huge way to save on cost.
All your organization needs to do is bring in the speakers, cut a few cardboard checks to well-deserving students, and watch your digital marketing personnel pipeline swell. Full Sail has the venue and production staff baked in, so it wouldn’t cost that much compared to a regular conference.
An event like this accomplishes several things for your organization:
It shows you have a commitment to education.
It puts trained professionals in your personnel pipeline.
It gives your organization both insight into and a degree of influence over what is being taught to your soon-to-be employees.
It shows you’re serious about solving your personnel problem and aren’t content to lean on dated, sorry excuses.
Partnering with institutions such as Full Sail can directly address the shortage of trained digital marketing professionals, get enrollment in the degree program up, and be a call to action for other CMOs and institutions of higher learning to get their acts together.
Think about it, then take action! Reach out to internet marketing program director (a.k.a. the Dean) Rob Croll, and tell him his favorite outspoken problem child sent you. The right people for your marketing team are out there, ready and waiting.
Get a weekly dose of the trends and insights you need to keep you ON top, from Jay Baer at Convince & Convert. Sign up for the Convince & Convert ON email newsletter.
http://ift.tt/2vFDiEJ
0 notes
Text
Where to Find the Next Great Addition to Your Marketing Team
To say I’m a huge fan of digital marketing titan Jay Baer would be an understatement bordering on criminally remiss. Not a week goes by that I don’t feast my ears on the delicious audio awesomeness that is the Social Pros Podcast.
On episode 266 of Social Pros (one of the better ones, which is saying something), guest LaSandra Brill made the profound statement that AI (artificial intelligence) is where social media was ten years ago. AI presents a huge headache in terms of staffing, as relatively few people have the necessary skills to play in this burgeoning space.
Jay readily cosigned this sentiment, referencing an Oracle CMO Summit he recently hosted. At the summit, Jay asked 150 CMOs what their biggest challenge was. They responded, “Finding the right people for our teams, given where marketing is today and where it’s headed.”
I have a message for those 150 CMOs: Stop making excuses, and put your money where your mouth is.
Fixing the Shortage of Trained Digital Marketing Professionals
Digital marketing evolves so rapidly that people’s mindsets often don’t keep pace with reality. There’s this tendency to lean on soothing myths like, “They don’t teach this stuff in school.” (I’m looking at you, Gary Vee!)
As with most myths, this one contains a nugget of truth. While I would certainly agree that the current state of digital marketing education is, on the whole, pathetic, I’ll borrow from my podcast interview with Mark Schaefer: To assert that current digital marketing isn’t taught at the collegiate level simply isn’t factual. It’s a rare and endangered species, to be sure, but it most certainly does exist.
The first step in solving any problem is admitting there is one. I graduated with a bachelor’s degree in Internet Marketing from Full Sail University. Full Sail’s IMBS program was incepted in 2007. It’s 2017, y’all! The degree program has been around for a full decade at this point. So just how long is the industry going to hold on to the myth that degreed internet marketers don’t exist?
(FTC Disclosure, a.k.a. Factually Told Candor: No one from the alumni association put me up to this. I’m not being compensated in any way by Full Sail University. I’m writing this because I genuinely believe formal education has a huge role to play in solving the personnel pipeline problem plaguing the industry, as articulated by Jay’s 150 CMOs at the Oracle Summit.)
The following is an excerpt from my book Beyond Buzzwords: Social Media, Mobile & Other Marketing Buzzwords Ain’t the Half of It!.
“For those who don’t know, Full Sail University is a well-respected digital media school. Its graduates run the gamut in the entertainment industry from one mixing Pharrell Williams’ platinum song Happy, to another working on popular video games franchises such as Call of Duty, Halo and Grand Theft Auto; as well as many movie blockbusters including The Avengers, X-Men and The Hunger Games. From The Emmys to American Idol, Grey’s Anatomy, Scandal, How to Get Away with Murder, professional sporting events in the NBA, NFL, MLB and everywhere in between; there isn’t too much of the entertainment business a Full Sail grad doesn’t touch in some capacity.”
And then you have us lowly internet marketers, by far the black sheep of Full Sail University. We may work in the entertainment industry, or we might work at a bank. Just about everyone needs internet marketing services nowadays, so we aren’t limited to one industry. We make up anywhere from three to five percent of the student body.
Due to the high profile, seriously cool nature of the work Full Sail grads do in the entertainment industry, the school has no problem attracting not only top talent but corporate sponsorships as well. As of 2016, the WWE has awarded $250,000 in scholarships, $10,000 at a time, to Full Sail students. But the on-campus awesomeness doesn’t stop with being presented with a cardboard check by Triple H. You’ll also see bona fide superstars regularly making the rounds on Full Sail’s campus, everyone from hip hop artist Joell Ortiz to NFL Quarterback Cam Newton.
To assert that current digital marketing isn’t taught at the collegiate level simply isn’t factual.
Click To Tweet
How to Recruit Degreed Internet Marketers for Your Marketing Team
Sponsor a live digital marketing conference and scholarship award on Full Sail University’s campus. Conferences and seminars are by far the predominant way the industry professionalizes itself and disseminates best-in-class practices, so you wouldn’t have to look very hard to find top-notch speakers like Carlos Gil, Brian Fanzo, Ann Handley, C.C. Chapman, David Meerman Scott, etc.
Full Sail University has the added benefit of coming replete with a concert-quality live venue and full production staff (students), so you wouldn’t need to rent out a hotel ballroom or meeting space—a huge way to save on cost.
All your organization needs to do is bring in the speakers, cut a few cardboard checks to well-deserving students, and watch your digital marketing personnel pipeline swell. Full Sail has the venue and production staff baked in, so it wouldn’t cost that much compared to a regular conference.
An event like this accomplishes several things for your organization:
It shows you have a commitment to education.
It puts trained professionals in your personnel pipeline.
It gives your organization both insight into and a degree of influence over what is being taught to your soon-to-be employees.
It shows you’re serious about solving your personnel problem and aren’t content to lean on dated, sorry excuses.
Partnering with institutions such as Full Sail can directly address the shortage of trained digital marketing professionals, get enrollment in the degree program up, and be a call to action for other CMOs and institutions of higher learning to get their acts together.
Think about it, then take action! Reach out to internet marketing program director (a.k.a. the Dean) Rob Croll, and tell him his favorite outspoken problem child sent you. The right people for your marketing team are out there, ready and waiting.
Get a weekly dose of the trends and insights you need to keep you ON top, from Jay Baer at Convince & Convert. Sign up for the Convince & Convert ON email newsletter.
http://ift.tt/2vFDiEJ
0 notes
Text
Where to Find the Next Great Addition to Your Marketing Team
To say I’m a huge fan of digital marketing titan Jay Baer would be an understatement bordering on criminally remiss. Not a week goes by that I don’t feast my ears on the delicious audio awesomeness that is the Social Pros Podcast.
On episode 266 of Social Pros (one of the better ones, which is saying something), guest LaSandra Brill made the profound statement that AI (artificial intelligence) is where social media was ten years ago. AI presents a huge headache in terms of staffing, as relatively few people have the necessary skills to play in this burgeoning space.
Jay readily cosigned this sentiment, referencing an Oracle CMO Summit he recently hosted. At the summit, Jay asked 150 CMOs what their biggest challenge was. They responded, “Finding the right people for our teams, given where marketing is today and where it’s headed.”
I have a message for those 150 CMOs: Stop making excuses, and put your money where your mouth is.
Fixing the Shortage of Trained Digital Marketing Professionals
Digital marketing evolves so rapidly that people’s mindsets often don’t keep pace with reality. There’s this tendency to lean on soothing myths like, “They don’t teach this stuff in school.” (I’m looking at you, Gary Vee!)
As with most myths, this one contains a nugget of truth. While I would certainly agree that the current state of digital marketing education is, on the whole, pathetic, I’ll borrow from my podcast interview with Mark Schaefer: To assert that current digital marketing isn’t taught at the collegiate level simply isn’t factual. It’s a rare and endangered species, to be sure, but it most certainly does exist.
The first step in solving any problem is admitting there is one. I graduated with a bachelor’s degree in Internet Marketing from Full Sail University. Full Sail’s IMBS program was incepted in 2007. It’s 2017, y’all! The degree program has been around for a full decade at this point. So just how long is the industry going to hold on to the myth that degreed internet marketers don’t exist?
(FTC Disclosure, a.k.a. Factually Told Candor: No one from the alumni association put me up to this. I’m not being compensated in any way by Full Sail University. I’m writing this because I genuinely believe formal education has a huge role to play in solving the personnel pipeline problem plaguing the industry, as articulated by Jay’s 150 CMOs at the Oracle Summit.)
The following is an excerpt from my book Beyond Buzzwords: Social Media, Mobile & Other Marketing Buzzwords Ain’t the Half of It!.
“For those who don’t know, Full Sail University is a well-respected digital media school. Its graduates run the gamut in the entertainment industry from one mixing Pharrell Williams’ platinum song Happy, to another working on popular video games franchises such as Call of Duty, Halo and Grand Theft Auto; as well as many movie blockbusters including The Avengers, X-Men and The Hunger Games. From The Emmys to American Idol, Grey’s Anatomy, Scandal, How to Get Away with Murder, professional sporting events in the NBA, NFL, MLB and everywhere in between; there isn’t too much of the entertainment business a Full Sail grad doesn’t touch in some capacity.”
And then you have us lowly internet marketers, by far the black sheep of Full Sail University. We may work in the entertainment industry, or we might work at a bank. Just about everyone needs internet marketing services nowadays, so we aren’t limited to one industry. We make up anywhere from three to five percent of the student body.
Due to the high profile, seriously cool nature of the work Full Sail grads do in the entertainment industry, the school has no problem attracting not only top talent but corporate sponsorships as well. As of 2016, the WWE has awarded $250,000 in scholarships, $10,000 at a time, to Full Sail students. But the on-campus awesomeness doesn’t stop with being presented with a cardboard check by Triple H. You’ll also see bona fide superstars regularly making the rounds on Full Sail’s campus, everyone from hip hop artist Joell Ortiz to NFL Quarterback Cam Newton.
To assert that current digital marketing isn’t taught at the collegiate level simply isn’t factual.
Click To Tweet
How to Recruit Degreed Internet Marketers for Your Marketing Team
Sponsor a live digital marketing conference and scholarship award on Full Sail University’s campus. Conferences and seminars are by far the predominant way the industry professionalizes itself and disseminates best-in-class practices, so you wouldn’t have to look very hard to find top-notch speakers like Carlos Gil, Brian Fanzo, Ann Handley, C.C. Chapman, David Meerman Scott, etc.
Full Sail University has the added benefit of coming replete with a concert-quality live venue and full production staff (students), so you wouldn’t need to rent out a hotel ballroom or meeting space—a huge way to save on cost.
All your organization needs to do is bring in the speakers, cut a few cardboard checks to well-deserving students, and watch your digital marketing personnel pipeline swell. Full Sail has the venue and production staff baked in, so it wouldn’t cost that much compared to a regular conference.
An event like this accomplishes several things for your organization:
It shows you have a commitment to education.
It puts trained professionals in your personnel pipeline.
It gives your organization both insight into and a degree of influence over what is being taught to your soon-to-be employees.
It shows you’re serious about solving your personnel problem and aren’t content to lean on dated, sorry excuses.
Partnering with institutions such as Full Sail can directly address the shortage of trained digital marketing professionals, get enrollment in the degree program up, and be a call to action for other CMOs and institutions of higher learning to get their acts together.
Think about it, then take action! Reach out to internet marketing program director (a.k.a. the Dean) Rob Croll, and tell him his favorite outspoken problem child sent you. The right people for your marketing team are out there, ready and waiting.
Get a weekly dose of the trends and insights you need to keep you ON top, from Jay Baer at Convince & Convert. Sign up for the Convince & Convert ON email newsletter.
http://ift.tt/2vFDiEJ
0 notes
Text
Where to Find the Next Great Addition to Your Marketing Team
To say I’m a huge fan of digital marketing titan Jay Baer would be an understatement bordering on criminally remiss. Not a week goes by that I don’t feast my ears on the delicious audio awesomeness that is the Social Pros Podcast.
On episode 266 of Social Pros (one of the better ones, which is saying something), guest LaSandra Brill made the profound statement that AI (artificial intelligence) is where social media was ten years ago. AI presents a huge headache in terms of staffing, as relatively few people have the necessary skills to play in this burgeoning space.
Jay readily cosigned this sentiment, referencing an Oracle CMO Summit he recently hosted. At the summit, Jay asked 150 CMOs what their biggest challenge was. They responded, “Finding the right people for our teams, given where marketing is today and where it’s headed.”
I have a message for those 150 CMOs: Stop making excuses, and put your money where your mouth is.
Fixing the Shortage of Trained Digital Marketing Professionals
Digital marketing evolves so rapidly that people’s mindsets often don’t keep pace with reality. There’s this tendency to lean on soothing myths like, “They don’t teach this stuff in school.” (I’m looking at you, Gary Vee!)
As with most myths, this one contains a nugget of truth. While I would certainly agree that the current state of digital marketing education is, on the whole, pathetic, I’ll borrow from my podcast interview with Mark Schaefer: To assert that current digital marketing isn’t taught at the collegiate level simply isn’t factual. It’s a rare and endangered species, to be sure, but it most certainly does exist.
The first step in solving any problem is admitting there is one. I graduated with a bachelor’s degree in Internet Marketing from Full Sail University. Full Sail’s IMBS program was incepted in 2007. It’s 2017, y’all! The degree program has been around for a full decade at this point. So just how long is the industry going to hold on to the myth that degreed internet marketers don’t exist?
(FTC Disclosure, a.k.a. Factually Told Candor: No one from the alumni association put me up to this. I’m not being compensated in any way by Full Sail University. I’m writing this because I genuinely believe formal education has a huge role to play in solving the personnel pipeline problem plaguing the industry, as articulated by Jay’s 150 CMOs at the Oracle Summit.)
The following is an excerpt from my book Beyond Buzzwords: Social Media, Mobile & Other Marketing Buzzwords Ain’t the Half of It!.
“For those who don’t know, Full Sail University is a well-respected digital media school. Its graduates run the gamut in the entertainment industry from one mixing Pharrell Williams’ platinum song Happy, to another working on popular video games franchises such as Call of Duty, Halo and Grand Theft Auto; as well as many movie blockbusters including The Avengers, X-Men and The Hunger Games. From The Emmys to American Idol, Grey’s Anatomy, Scandal, How to Get Away with Murder, professional sporting events in the NBA, NFL, MLB and everywhere in between; there isn’t too much of the entertainment business a Full Sail grad doesn’t touch in some capacity.”
And then you have us lowly internet marketers, by far the black sheep of Full Sail University. We may work in the entertainment industry, or we might work at a bank. Just about everyone needs internet marketing services nowadays, so we aren’t limited to one industry. We make up anywhere from three to five percent of the student body.
Due to the high profile, seriously cool nature of the work Full Sail grads do in the entertainment industry, the school has no problem attracting not only top talent but corporate sponsorships as well. As of 2016, the WWE has awarded $250,000 in scholarships, $10,000 at a time, to Full Sail students. But the on-campus awesomeness doesn’t stop with being presented with a cardboard check by Triple H. You’ll also see bona fide superstars regularly making the rounds on Full Sail’s campus, everyone from hip hop artist Joell Ortiz to NFL Quarterback Cam Newton.
To assert that current digital marketing isn’t taught at the collegiate level simply isn’t factual.
Click To Tweet
How to Recruit Degreed Internet Marketers for Your Marketing Team
Sponsor a live digital marketing conference and scholarship award on Full Sail University’s campus. Conferences and seminars are by far the predominant way the industry professionalizes itself and disseminates best-in-class practices, so you wouldn’t have to look very hard to find top-notch speakers like Carlos Gil, Brian Fanzo, Ann Handley, C.C. Chapman, David Meerman Scott, etc.
Full Sail University has the added benefit of coming replete with a concert-quality live venue and full production staff (students), so you wouldn’t need to rent out a hotel ballroom or meeting space—a huge way to save on cost.
All your organization needs to do is bring in the speakers, cut a few cardboard checks to well-deserving students, and watch your digital marketing personnel pipeline swell. Full Sail has the venue and production staff baked in, so it wouldn’t cost that much compared to a regular conference.
An event like this accomplishes several things for your organization:
It shows you have a commitment to education.
It puts trained professionals in your personnel pipeline.
It gives your organization both insight into and a degree of influence over what is being taught to your soon-to-be employees.
It shows you’re serious about solving your personnel problem and aren’t content to lean on dated, sorry excuses.
Partnering with institutions such as Full Sail can directly address the shortage of trained digital marketing professionals, get enrollment in the degree program up, and be a call to action for other CMOs and institutions of higher learning to get their acts together.
Think about it, then take action! Reach out to internet marketing program director (a.k.a. the Dean) Rob Croll, and tell him his favorite outspoken problem child sent you. The right people for your marketing team are out there, ready and waiting.
Get a weekly dose of the trends and insights you need to keep you ON top, from Jay Baer at Convince & Convert. Sign up for the Convince & Convert ON email newsletter.
http://ift.tt/2vFDiEJ
0 notes
Text
Where to Find the Next Great Addition to Your Marketing Team
To say I’m a huge fan of digital marketing titan Jay Baer would be an understatement bordering on criminally remiss. Not a week goes by that I don’t feast my ears on the delicious audio awesomeness that is the Social Pros Podcast.
On episode 266 of Social Pros (one of the better ones, which is saying something), guest LaSandra Brill made the profound statement that AI (artificial intelligence) is where social media was ten years ago. AI presents a huge headache in terms of staffing, as relatively few people have the necessary skills to play in this burgeoning space.
Jay readily cosigned this sentiment, referencing an Oracle CMO Summit he recently hosted. At the summit, Jay asked 150 CMOs what their biggest challenge was. They responded, “Finding the right people for our teams, given where marketing is today and where it’s headed.”
I have a message for those 150 CMOs: Stop making excuses, and put your money where your mouth is.
Fixing the Shortage of Trained Digital Marketing Professionals
Digital marketing evolves so rapidly that people’s mindsets often don’t keep pace with reality. There’s this tendency to lean on soothing myths like, “They don’t teach this stuff in school.” (I’m looking at you, Gary Vee!)
As with most myths, this one contains a nugget of truth. While I would certainly agree that the current state of digital marketing education is, on the whole, pathetic, I’ll borrow from my podcast interview with Mark Schaefer: To assert that current digital marketing isn’t taught at the collegiate level simply isn’t factual. It’s a rare and endangered species, to be sure, but it most certainly does exist.
The first step in solving any problem is admitting there is one. I graduated with a bachelor’s degree in Internet Marketing from Full Sail University. Full Sail’s IMBS program was incepted in 2007. It’s 2017, y’all! The degree program has been around for a full decade at this point. So just how long is the industry going to hold on to the myth that degreed internet marketers don’t exist?
(FTC Disclosure, a.k.a. Factually Told Candor: No one from the alumni association put me up to this. I’m not being compensated in any way by Full Sail University. I’m writing this because I genuinely believe formal education has a huge role to play in solving the personnel pipeline problem plaguing the industry, as articulated by Jay’s 150 CMOs at the Oracle Summit.)
The following is an excerpt from my book Beyond Buzzwords: Social Media, Mobile & Other Marketing Buzzwords Ain’t the Half of It!.
“For those who don’t know, Full Sail University is a well-respected digital media school. Its graduates run the gamut in the entertainment industry from one mixing Pharrell Williams’ platinum song Happy, to another working on popular video games franchises such as Call of Duty, Halo and Grand Theft Auto; as well as many movie blockbusters including The Avengers, X-Men and The Hunger Games. From The Emmys to American Idol, Grey’s Anatomy, Scandal, How to Get Away with Murder, professional sporting events in the NBA, NFL, MLB and everywhere in between; there isn’t too much of the entertainment business a Full Sail grad doesn’t touch in some capacity.”
And then you have us lowly internet marketers, by far the black sheep of Full Sail University. We may work in the entertainment industry, or we might work at a bank. Just about everyone needs internet marketing services nowadays, so we aren’t limited to one industry. We make up anywhere from three to five percent of the student body.
Due to the high profile, seriously cool nature of the work Full Sail grads do in the entertainment industry, the school has no problem attracting not only top talent but corporate sponsorships as well. As of 2016, the WWE has awarded $250,000 in scholarships, $10,000 at a time, to Full Sail students. But the on-campus awesomeness doesn’t stop with being presented with a cardboard check by Triple H. You’ll also see bona fide superstars regularly making the rounds on Full Sail’s campus, everyone from hip hop artist Joell Ortiz to NFL Quarterback Cam Newton.
To assert that current digital marketing isn’t taught at the collegiate level simply isn’t factual.
Click To Tweet
How to Recruit Degreed Internet Marketers for Your Marketing Team
Sponsor a live digital marketing conference and scholarship award on Full Sail University’s campus. Conferences and seminars are by far the predominant way the industry professionalizes itself and disseminates best-in-class practices, so you wouldn’t have to look very hard to find top-notch speakers like Carlos Gil, Brian Fanzo, Ann Handley, C.C. Chapman, David Meerman Scott, etc.
Full Sail University has the added benefit of coming replete with a concert-quality live venue and full production staff (students), so you wouldn’t need to rent out a hotel ballroom or meeting space—a huge way to save on cost.
All your organization needs to do is bring in the speakers, cut a few cardboard checks to well-deserving students, and watch your digital marketing personnel pipeline swell. Full Sail has the venue and production staff baked in, so it wouldn’t cost that much compared to a regular conference.
An event like this accomplishes several things for your organization:
It shows you have a commitment to education.
It puts trained professionals in your personnel pipeline.
It gives your organization both insight into and a degree of influence over what is being taught to your soon-to-be employees.
It shows you’re serious about solving your personnel problem and aren’t content to lean on dated, sorry excuses.
Partnering with institutions such as Full Sail can directly address the shortage of trained digital marketing professionals, get enrollment in the degree program up, and be a call to action for other CMOs and institutions of higher learning to get their acts together.
Think about it, then take action! Reach out to internet marketing program director (a.k.a. the Dean) Rob Croll, and tell him his favorite outspoken problem child sent you. The right people for your marketing team are out there, ready and waiting.
Get a weekly dose of the trends and insights you need to keep you ON top, from Jay Baer at Convince & Convert. Sign up for the Convince & Convert ON email newsletter.
http://ift.tt/2vFDiEJ
0 notes
Text
Where to Find the Next Great Addition to Your Marketing Team
To say I’m a huge fan of digital marketing titan Jay Baer would be an understatement bordering on criminally remiss. Not a week goes by that I don’t feast my ears on the delicious audio awesomeness that is the Social Pros Podcast.
On episode 266 of Social Pros (one of the better ones, which is saying something), guest LaSandra Brill made the profound statement that AI (artificial intelligence) is where social media was ten years ago. AI presents a huge headache in terms of staffing, as relatively few people have the necessary skills to play in this burgeoning space.
Jay readily cosigned this sentiment, referencing an Oracle CMO Summit he recently hosted. At the summit, Jay asked 150 CMOs what their biggest challenge was. They responded, “Finding the right people for our teams, given where marketing is today and where it’s headed.”
I have a message for those 150 CMOs: Stop making excuses, and put your money where your mouth is.
Fixing the Shortage of Trained Digital Marketing Professionals
Digital marketing evolves so rapidly that people’s mindsets often don’t keep pace with reality. There’s this tendency to lean on soothing myths like, “They don’t teach this stuff in school.” (I’m looking at you, Gary Vee!)
As with most myths, this one contains a nugget of truth. While I would certainly agree that the current state of digital marketing education is, on the whole, pathetic, I’ll borrow from my podcast interview with Mark Schaefer: To assert that current digital marketing isn’t taught at the collegiate level simply isn’t factual. It’s a rare and endangered species, to be sure, but it most certainly does exist.
The first step in solving any problem is admitting there is one. I graduated with a bachelor’s degree in Internet Marketing from Full Sail University. Full Sail’s IMBS program was incepted in 2007. It’s 2017, y’all! The degree program has been around for a full decade at this point. So just how long is the industry going to hold on to the myth that degreed internet marketers don’t exist?
(FTC Disclosure, a.k.a. Factually Told Candor: No one from the alumni association put me up to this. I’m not being compensated in any way by Full Sail University. I’m writing this because I genuinely believe formal education has a huge role to play in solving the personnel pipeline problem plaguing the industry, as articulated by Jay’s 150 CMOs at the Oracle Summit.)
The following is an excerpt from my book Beyond Buzzwords: Social Media, Mobile & Other Marketing Buzzwords Ain’t the Half of It!.
“For those who don’t know, Full Sail University is a well-respected digital media school. Its graduates run the gamut in the entertainment industry from one mixing Pharrell Williams’ platinum song Happy, to another working on popular video games franchises such as Call of Duty, Halo and Grand Theft Auto; as well as many movie blockbusters including The Avengers, X-Men and The Hunger Games. From The Emmys to American Idol, Grey’s Anatomy, Scandal, How to Get Away with Murder, professional sporting events in the NBA, NFL, MLB and everywhere in between; there isn’t too much of the entertainment business a Full Sail grad doesn’t touch in some capacity.”
And then you have us lowly internet marketers, by far the black sheep of Full Sail University. We may work in the entertainment industry, or we might work at a bank. Just about everyone needs internet marketing services nowadays, so we aren’t limited to one industry. We make up anywhere from three to five percent of the student body.
Due to the high profile, seriously cool nature of the work Full Sail grads do in the entertainment industry, the school has no problem attracting not only top talent but corporate sponsorships as well. As of 2016, the WWE has awarded $250,000 in scholarships, $10,000 at a time, to Full Sail students. But the on-campus awesomeness doesn’t stop with being presented with a cardboard check by Triple H. You’ll also see bona fide superstars regularly making the rounds on Full Sail’s campus, everyone from hip hop artist Joell Ortiz to NFL Quarterback Cam Newton.
To assert that current digital marketing isn’t taught at the collegiate level simply isn’t factual.
Click To Tweet
How to Recruit Degreed Internet Marketers for Your Marketing Team
Sponsor a live digital marketing conference and scholarship award on Full Sail University’s campus. Conferences and seminars are by far the predominant way the industry professionalizes itself and disseminates best-in-class practices, so you wouldn’t have to look very hard to find top-notch speakers like Carlos Gil, Brian Fanzo, Ann Handley, C.C. Chapman, David Meerman Scott, etc.
Full Sail University has the added benefit of coming replete with a concert-quality live venue and full production staff (students), so you wouldn’t need to rent out a hotel ballroom or meeting space—a huge way to save on cost.
All your organization needs to do is bring in the speakers, cut a few cardboard checks to well-deserving students, and watch your digital marketing personnel pipeline swell. Full Sail has the venue and production staff baked in, so it wouldn’t cost that much compared to a regular conference.
An event like this accomplishes several things for your organization:
It shows you have a commitment to education.
It puts trained professionals in your personnel pipeline.
It gives your organization both insight into and a degree of influence over what is being taught to your soon-to-be employees.
It shows you’re serious about solving your personnel problem and aren’t content to lean on dated, sorry excuses.
Partnering with institutions such as Full Sail can directly address the shortage of trained digital marketing professionals, get enrollment in the degree program up, and be a call to action for other CMOs and institutions of higher learning to get their acts together.
Think about it, then take action! Reach out to internet marketing program director (a.k.a. the Dean) Rob Croll, and tell him his favorite outspoken problem child sent you. The right people for your marketing team are out there, ready and waiting.
Get a weekly dose of the trends and insights you need to keep you ON top, from Jay Baer at Convince & Convert. Sign up for the Convince & Convert ON email newsletter.
http://ift.tt/2vFDiEJ
0 notes
Text
Where to Find the Next Great Addition to Your Marketing Team
To say I’m a huge fan of digital marketing titan Jay Baer would be an understatement bordering on criminally remiss. Not a week goes by that I don’t feast my ears on the delicious audio awesomeness that is the Social Pros Podcast.
On episode 266 of Social Pros (one of the better ones, which is saying something), guest LaSandra Brill made the profound statement that AI (artificial intelligence) is where social media was ten years ago. AI presents a huge headache in terms of staffing, as relatively few people have the necessary skills to play in this burgeoning space.
Jay readily cosigned this sentiment, referencing an Oracle CMO Summit he recently hosted. At the summit, Jay asked 150 CMOs what their biggest challenge was. They responded, “Finding the right people for our teams, given where marketing is today and where it’s headed.”
I have a message for those 150 CMOs: Stop making excuses, and put your money where your mouth is.
Fixing the Shortage of Trained Digital Marketing Professionals
Digital marketing evolves so rapidly that people’s mindsets often don’t keep pace with reality. There’s this tendency to lean on soothing myths like, “They don’t teach this stuff in school.” (I’m looking at you, Gary Vee!)
As with most myths, this one contains a nugget of truth. While I would certainly agree that the current state of digital marketing education is, on the whole, pathetic, I’ll borrow from my podcast interview with Mark Schaefer: To assert that current digital marketing isn’t taught at the collegiate level simply isn’t factual. It’s a rare and endangered species, to be sure, but it most certainly does exist.
The first step in solving any problem is admitting there is one. I graduated with a bachelor’s degree in Internet Marketing from Full Sail University. Full Sail’s IMBS program was incepted in 2007. It’s 2017, y’all! The degree program has been around for a full decade at this point. So just how long is the industry going to hold on to the myth that degreed internet marketers don’t exist?
(FTC Disclosure, a.k.a. Factually Told Candor: No one from the alumni association put me up to this. I’m not being compensated in any way by Full Sail University. I’m writing this because I genuinely believe formal education has a huge role to play in solving the personnel pipeline problem plaguing the industry, as articulated by Jay’s 150 CMOs at the Oracle Summit.)
The following is an excerpt from my book Beyond Buzzwords: Social Media, Mobile & Other Marketing Buzzwords Ain’t the Half of It!.
“For those who don’t know, Full Sail University is a well-respected digital media school. Its graduates run the gamut in the entertainment industry from one mixing Pharrell Williams’ platinum song Happy, to another working on popular video games franchises such as Call of Duty, Halo and Grand Theft Auto; as well as many movie blockbusters including The Avengers, X-Men and The Hunger Games. From The Emmys to American Idol, Grey’s Anatomy, Scandal, How to Get Away with Murder, professional sporting events in the NBA, NFL, MLB and everywhere in between; there isn’t too much of the entertainment business a Full Sail grad doesn’t touch in some capacity.”
And then you have us lowly internet marketers, by far the black sheep of Full Sail University. We may work in the entertainment industry, or we might work at a bank. Just about everyone needs internet marketing services nowadays, so we aren’t limited to one industry. We make up anywhere from three to five percent of the student body.
Due to the high profile, seriously cool nature of the work Full Sail grads do in the entertainment industry, the school has no problem attracting not only top talent but corporate sponsorships as well. As of 2016, the WWE has awarded $250,000 in scholarships, $10,000 at a time, to Full Sail students. But the on-campus awesomeness doesn’t stop with being presented with a cardboard check by Triple H. You’ll also see bona fide superstars regularly making the rounds on Full Sail’s campus, everyone from hip hop artist Joell Ortiz to NFL Quarterback Cam Newton.
To assert that current digital marketing isn’t taught at the collegiate level simply isn’t factual.
Click To Tweet
How to Recruit Degreed Internet Marketers for Your Marketing Team
Sponsor a live digital marketing conference and scholarship award on Full Sail University’s campus. Conferences and seminars are by far the predominant way the industry professionalizes itself and disseminates best-in-class practices, so you wouldn’t have to look very hard to find top-notch speakers like Carlos Gil, Brian Fanzo, Ann Handley, C.C. Chapman, David Meerman Scott, etc.
Full Sail University has the added benefit of coming replete with a concert-quality live venue and full production staff (students), so you wouldn’t need to rent out a hotel ballroom or meeting space—a huge way to save on cost.
All your organization needs to do is bring in the speakers, cut a few cardboard checks to well-deserving students, and watch your digital marketing personnel pipeline swell. Full Sail has the venue and production staff baked in, so it wouldn’t cost that much compared to a regular conference.
An event like this accomplishes several things for your organization:
It shows you have a commitment to education.
It puts trained professionals in your personnel pipeline.
It gives your organization both insight into and a degree of influence over what is being taught to your soon-to-be employees.
It shows you’re serious about solving your personnel problem and aren’t content to lean on dated, sorry excuses.
Partnering with institutions such as Full Sail can directly address the shortage of trained digital marketing professionals, get enrollment in the degree program up, and be a call to action for other CMOs and institutions of higher learning to get their acts together.
Think about it, then take action! Reach out to internet marketing program director (a.k.a. the Dean) Rob Croll, and tell him his favorite outspoken problem child sent you. The right people for your marketing team are out there, ready and waiting.
Get a weekly dose of the trends and insights you need to keep you ON top, from Jay Baer at Convince & Convert. Sign up for the Convince & Convert ON email newsletter.
http://ift.tt/2vFDiEJ
0 notes
Text
Where to Find the Next Great Addition to Your Marketing Team
To say I’m a huge fan of digital marketing titan Jay Baer would be an understatement bordering on criminally remiss. Not a week goes by that I don’t feast my ears on the delicious audio awesomeness that is the Social Pros Podcast.
On episode 266 of Social Pros (one of the better ones, which is saying something), guest LaSandra Brill made the profound statement that AI (artificial intelligence) is where social media was ten years ago. AI presents a huge headache in terms of staffing, as relatively few people have the necessary skills to play in this burgeoning space.
Jay readily cosigned this sentiment, referencing an Oracle CMO Summit he recently hosted. At the summit, Jay asked 150 CMOs what their biggest challenge was. They responded, “Finding the right people for our teams, given where marketing is today and where it’s headed.”
I have a message for those 150 CMOs: Stop making excuses, and put your money where your mouth is.
Fixing the Shortage of Trained Digital Marketing Professionals
Digital marketing evolves so rapidly that people’s mindsets often don’t keep pace with reality. There’s this tendency to lean on soothing myths like, “They don’t teach this stuff in school.” (I’m looking at you, Gary Vee!)
As with most myths, this one contains a nugget of truth. While I would certainly agree that the current state of digital marketing education is, on the whole, pathetic, I’ll borrow from my podcast interview with Mark Schaefer: To assert that current digital marketing isn’t taught at the collegiate level simply isn’t factual. It’s a rare and endangered species, to be sure, but it most certainly does exist.
The first step in solving any problem is admitting there is one. I graduated with a bachelor’s degree in Internet Marketing from Full Sail University. Full Sail’s IMBS program was incepted in 2007. It’s 2017, y’all! The degree program has been around for a full decade at this point. So just how long is the industry going to hold on to the myth that degreed internet marketers don’t exist?
(FTC Disclosure, a.k.a. Factually Told Candor: No one from the alumni association put me up to this. I’m not being compensated in any way by Full Sail University. I’m writing this because I genuinely believe formal education has a huge role to play in solving the personnel pipeline problem plaguing the industry, as articulated by Jay’s 150 CMOs at the Oracle Summit.)
The following is an excerpt from my book Beyond Buzzwords: Social Media, Mobile & Other Marketing Buzzwords Ain’t the Half of It!.
“For those who don’t know, Full Sail University is a well-respected digital media school. Its graduates run the gamut in the entertainment industry from one mixing Pharrell Williams’ platinum song Happy, to another working on popular video games franchises such as Call of Duty, Halo and Grand Theft Auto; as well as many movie blockbusters including The Avengers, X-Men and The Hunger Games. From The Emmys to American Idol, Grey’s Anatomy, Scandal, How to Get Away with Murder, professional sporting events in the NBA, NFL, MLB and everywhere in between; there isn’t too much of the entertainment business a Full Sail grad doesn’t touch in some capacity.”
And then you have us lowly internet marketers, by far the black sheep of Full Sail University. We may work in the entertainment industry, or we might work at a bank. Just about everyone needs internet marketing services nowadays, so we aren’t limited to one industry. We make up anywhere from three to five percent of the student body.
Due to the high profile, seriously cool nature of the work Full Sail grads do in the entertainment industry, the school has no problem attracting not only top talent but corporate sponsorships as well. As of 2016, the WWE has awarded $250,000 in scholarships, $10,000 at a time, to Full Sail students. But the on-campus awesomeness doesn’t stop with being presented with a cardboard check by Triple H. You’ll also see bona fide superstars regularly making the rounds on Full Sail’s campus, everyone from hip hop artist Joell Ortiz to NFL Quarterback Cam Newton.
To assert that current digital marketing isn’t taught at the collegiate level simply isn’t factual.
Click To Tweet
How to Recruit Degreed Internet Marketers for Your Marketing Team
Sponsor a live digital marketing conference and scholarship award on Full Sail University’s campus. Conferences and seminars are by far the predominant way the industry professionalizes itself and disseminates best-in-class practices, so you wouldn’t have to look very hard to find top-notch speakers like Carlos Gil, Brian Fanzo, Ann Handley, C.C. Chapman, David Meerman Scott, etc.
Full Sail University has the added benefit of coming replete with a concert-quality live venue and full production staff (students), so you wouldn’t need to rent out a hotel ballroom or meeting space—a huge way to save on cost.
All your organization needs to do is bring in the speakers, cut a few cardboard checks to well-deserving students, and watch your digital marketing personnel pipeline swell. Full Sail has the venue and production staff baked in, so it wouldn’t cost that much compared to a regular conference.
An event like this accomplishes several things for your organization:
It shows you have a commitment to education.
It puts trained professionals in your personnel pipeline.
It gives your organization both insight into and a degree of influence over what is being taught to your soon-to-be employees.
It shows you’re serious about solving your personnel problem and aren’t content to lean on dated, sorry excuses.
Partnering with institutions such as Full Sail can directly address the shortage of trained digital marketing professionals, get enrollment in the degree program up, and be a call to action for other CMOs and institutions of higher learning to get their acts together.
Think about it, then take action! Reach out to internet marketing program director (a.k.a. the Dean) Rob Croll, and tell him his favorite outspoken problem child sent you. The right people for your marketing team are out there, ready and waiting.
Get a weekly dose of the trends and insights you need to keep you ON top, from Jay Baer at Convince & Convert. Sign up for the Convince & Convert ON email newsletter.
http://ift.tt/2vFDiEJ
0 notes
Text
Where to Find the Next Great Addition to Your Marketing Team
To say I’m a huge fan of digital marketing titan Jay Baer would be an understatement bordering on criminally remiss. Not a week goes by that I don’t feast my ears on the delicious audio awesomeness that is the Social Pros Podcast.
On episode 266 of Social Pros (one of the better ones, which is saying something), guest LaSandra Brill made the profound statement that AI (artificial intelligence) is where social media was ten years ago. AI presents a huge headache in terms of staffing, as relatively few people have the necessary skills to play in this burgeoning space.
Jay readily cosigned this sentiment, referencing an Oracle CMO Summit he recently hosted. At the summit, Jay asked 150 CMOs what their biggest challenge was. They responded, “Finding the right people for our teams, given where marketing is today and where it’s headed.”
I have a message for those 150 CMOs: Stop making excuses, and put your money where your mouth is.
Fixing the Shortage of Trained Digital Marketing Professionals
Digital marketing evolves so rapidly that people’s mindsets often don’t keep pace with reality. There’s this tendency to lean on soothing myths like, “They don’t teach this stuff in school.” (I’m looking at you, Gary Vee!)
As with most myths, this one contains a nugget of truth. While I would certainly agree that the current state of digital marketing education is, on the whole, pathetic, I’ll borrow from my podcast interview with Mark Schaefer: To assert that current digital marketing isn’t taught at the collegiate level simply isn’t factual. It’s a rare and endangered species, to be sure, but it most certainly does exist.
The first step in solving any problem is admitting there is one. I graduated with a bachelor’s degree in Internet Marketing from Full Sail University. Full Sail’s IMBS program was incepted in 2007. It’s 2017, y’all! The degree program has been around for a full decade at this point. So just how long is the industry going to hold on to the myth that degreed internet marketers don’t exist?
(FTC Disclosure, a.k.a. Factually Told Candor: No one from the alumni association put me up to this. I’m not being compensated in any way by Full Sail University. I’m writing this because I genuinely believe formal education has a huge role to play in solving the personnel pipeline problem plaguing the industry, as articulated by Jay’s 150 CMOs at the Oracle Summit.)
The following is an excerpt from my book Beyond Buzzwords: Social Media, Mobile & Other Marketing Buzzwords Ain’t the Half of It!.
“For those who don’t know, Full Sail University is a well-respected digital media school. Its graduates run the gamut in the entertainment industry from one mixing Pharrell Williams’ platinum song Happy, to another working on popular video games franchises such as Call of Duty, Halo and Grand Theft Auto; as well as many movie blockbusters including The Avengers, X-Men and The Hunger Games. From The Emmys to American Idol, Grey’s Anatomy, Scandal, How to Get Away with Murder, professional sporting events in the NBA, NFL, MLB and everywhere in between; there isn’t too much of the entertainment business a Full Sail grad doesn’t touch in some capacity.”
And then you have us lowly internet marketers, by far the black sheep of Full Sail University. We may work in the entertainment industry, or we might work at a bank. Just about everyone needs internet marketing services nowadays, so we aren’t limited to one industry. We make up anywhere from three to five percent of the student body.
Due to the high profile, seriously cool nature of the work Full Sail grads do in the entertainment industry, the school has no problem attracting not only top talent but corporate sponsorships as well. As of 2016, the WWE has awarded $250,000 in scholarships, $10,000 at a time, to Full Sail students. But the on-campus awesomeness doesn’t stop with being presented with a cardboard check by Triple H. You’ll also see bona fide superstars regularly making the rounds on Full Sail’s campus, everyone from hip hop artist Joell Ortiz to NFL Quarterback Cam Newton.
To assert that current digital marketing isn’t taught at the collegiate level simply isn’t factual.
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How to Recruit Degreed Internet Marketers for Your Marketing Team
Sponsor a live digital marketing conference and scholarship award on Full Sail University’s campus. Conferences and seminars are by far the predominant way the industry professionalizes itself and disseminates best-in-class practices, so you wouldn’t have to look very hard to find top-notch speakers like Carlos Gil, Brian Fanzo, Ann Handley, C.C. Chapman, David Meerman Scott, etc.
Full Sail University has the added benefit of coming replete with a concert-quality live venue and full production staff (students), so you wouldn’t need to rent out a hotel ballroom or meeting space—a huge way to save on cost.
All your organization needs to do is bring in the speakers, cut a few cardboard checks to well-deserving students, and watch your digital marketing personnel pipeline swell. Full Sail has the venue and production staff baked in, so it wouldn’t cost that much compared to a regular conference.
An event like this accomplishes several things for your organization:
It shows you have a commitment to education.
It puts trained professionals in your personnel pipeline.
It gives your organization both insight into and a degree of influence over what is being taught to your soon-to-be employees.
It shows you’re serious about solving your personnel problem and aren’t content to lean on dated, sorry excuses.
Partnering with institutions such as Full Sail can directly address the shortage of trained digital marketing professionals, get enrollment in the degree program up, and be a call to action for other CMOs and institutions of higher learning to get their acts together.
Think about it, then take action! Reach out to internet marketing program director (a.k.a. the Dean) Rob Croll, and tell him his favorite outspoken problem child sent you. The right people for your marketing team are out there, ready and waiting.
Get a weekly dose of the trends and insights you need to keep you ON top, from Jay Baer at Convince & Convert. Sign up for the Convince & Convert ON email newsletter.
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John McEnroe Says Serena is "Best Female Player Ever," Reheats Dumb Debate
Here we ago again. Almost two decades after saying that any male college or senior tour tennis player could beat Venus or Serena Williams, John McEnroe is still making unfavorable—and at this point in sports and cultural history, pretty damn pointless—cross-gender comparisons involving the latter Williams sister.
While promoting his new memoir during a weekend interview with NPR, McEnroe called Serena "the best female player ever—no question." That prompted the following exchange with host Lulu Garcia-Navarro:
Garcia-Navarro: Some wouldn't qualify it, some would say she's the best player in the world. Why qualify it?
McEnroe: Oh! Uh, she's not, you mean, the best player in the world, period?
Garcia-Navarro: Yeah, the best tennis player in the world. You know, why say female player?
McEnroe: Well because if she was in, if she played the men's circuit she'd be like 700 in the world.
Garcia-Navarro: You think so?
McEnroe: Yeah. That doesn't mean I don't think Serena is an incredible player. I do, but the reality of what would happen would be I think something that perhaps it'd be a little higher, perhaps it'd be a little lower. And on a given day, Serena could beat some players. I believe because she's so incredibly strong mentally that she could overcome some situations where players would choke 'cause she's been in it so many times, so many situations at Wimbledon, The U.S. Open, etc. But if she had to just play the circuit—the men's circuit—that would be an entirely different story.
A couple of things, here. First, McEnroe isn't wrong to assert that, No, Actually, Serena Williams Is Not The Absolute Best Player On A Planet Earth Where Human Males Also Play High-Level Competitive Tennis. Nor is he necessarily being sexist. Males tend to be larger and stronger than females—thanks, hormones!—and that can confer a competitive advantage in many sports, particularly head-to-head ones.
Indeed, Williams—who has long practiced with male hitting partners, the same way many women's college basketball teams scrimmage against men—pretty much agrees with McEnroe's assessment. As noted by the Washington Post, she told David Letterman four years ago that "men's tennis and women's tennis are completely, almost, two separate sports. If I were to play Andy Murray, I would lose 6-0, 6-0 in five to six minutes, maybe 10 minutes.
"No, it's true. It's a completely different sport. The men are a lot faster and they serve harder, they hit harder, it's just a different game. I love to play women's tennis. I only want to play girls, because I don't want to be embarrassed."
This is where McEnroe is being a bit blinkered, and in a way that's all too common in sports discourse across both time and gender. It's not enough to acknowledge and appreciate an athlete's accomplishments and greatness relative to their competition, even though that's the whole point of playing the games. Nope. For reasons that probably have to do with the deep-seated fan desire for ¿quien es mas macho? dick-measuring certainty—and let's be honest, it's basically men who are play-acting arias on cable television and calling into sports talk radio about this—we have to decide and declare who the best is, period.
And that's a limited way of thinking about things. Sort of boring, too. Send LeBron James back in time, like the Terminator, and he'd likely lay waste to the 1950s-60s NBA; does that mean Bill Russell sucked or should be bumped down a few notches on the Great Imaginary Ziggurat of Hoops Awesomeness? Do we really need a Ziggurat in the first place? Serena Williams can't compete with Andy Murray. No fucking shit. Have you watched her play against other women? She's awesome. Arguably more dominant against them than any male player has been against his peers. Which is where the more fair—and more fun—argument lies, anyway.
Look, it pains me a little to give credit to boxing, a sport that transforms brain damage into extra zeros in Don King's bank account, but this is one area the fight game gets exactly right. Boxing fans don't ask if Sugar Ray Leonard could knock out Mike Tyson; they compare fighters to their legitimate comparables, apples to apples, and are smart enough to embrace the concept of pound-for-pound greatness. No absolutes or periods necessary.
The rest of us should do the same. The alternative? It's Jesse Owens racing horses. A self-proclaimed ninja getting pummeled in the second UFC. Floyd Mayweather and Conor McGregor teaming up to separate a whole bunch of suckers and their money. It's McEnroe presumably trying to give a compliment, yet managing to be both condescending, petty, and frankly, pretty tired.
Oh, and back when Donald Trump was mostly notable as a business impresario who managed to lose money owning a casino, it was also enough to prompt the future president to offer McEnroe and the Williams sisters $1 million for a winner-take-all match. Which ought to tell you everything you need to know about this debate.
Update: Serena has responded with a sizzling forehand winner down the line.
John McEnroe Says Serena is "Best Female Player Ever," Reheats Dumb Debate published first on http://ift.tt/2pLTmlv
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