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jorjathomas · 3 years

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Comparing existing magazines

As I've began to do some mild research, I thought it was beneficial to gather some information regarding my intended audience. I should see if there's a gap in the market for this particular self help magazine or if it would be high in demand or not. In this post, I have compared old magazines that were published for young women to see what has changed and what particular topics have became more popular over the years. Obviously magazines aren't as popular anymore for teens as most people would pick up a phone and scroll to kill time rather than buy a magazine from your local store however, I'm interested to see the comparison between the two.

Old vs New

At first, I was going to compare two magazines and analyse the differences however as I started to do some research, I thought it would be interesting to see how certain magazines which have been running for a long period have changed over time as digital journalism has grown. I will contrast these brands with zine businesses which suits my idea.

Tiger Beat:

Google states ’Tiger Beat was founded in September 1965 by Charles "Chuck" Laufer, his brother Ira Laufer, and television producer and host Lloyd Thaxton. The magazine features teen idol gossip and carries articles on movies , music and fashion.’ This magazine is aimed towards adolesant girls just like my idea which is interesting to see the differences. Its funny to see how young women were perceived from looking as this magazines as they seem very celebrity based. As Tiger Beat is created by men, I'm assuming this is what they think teenage girls think about. I would say in the 60s this was true as boy bands where the hot spot for screaming girls however personally having a magazine just to get in the celebrity gossip is draining. The 60s was a very pivotal time for music and musicians didn't have a massive social platform like most artists do now so having a magazine like this is where fans would get updates about their lives. I think my opinions about Tiger Beat are solely based on how this generation has changed, I've defiantly bought zines just like this if it has my idol on the front however when looking at certain quotations and how its predominantly males being displayed despite being for girls is strange to me. For example the third image on the right where it advertised a ‘Peek inside Justin Biebers room’. Not only does this feed on the artists personal life but it heightens this concept of teenagers becoming a obsessive fan. when looking at this magazine I begin to question whether this sort of content is normal for teenagers or am I just conditioned to believe it is what I should be thinking about as a teenage girl? Its even more ironic that this is made by men aswell but I don't know if that's the activist in me. To conclude, there was defiantly a gap in the market for supporting young adults when entering the real world as you can see.

Teen zone:

Again, continuing with my previous opinions Teen Zone had the same intentions for their audience. Looking back at their earlier issues, it mas predominantly celebrity based. This involves gossip, looks and updates in their ‘perfect’ lives. This defiantly increased the idea of needing to be famous and look good all the time in order to be successful or good in life. These magazines are full of photoshopped faces with content telling people that they could look a certain way to feel accepted. Although looking briefly at the magazines are harmless I think they can be deep rooting in the problems girls feel in society when growing up. The only difference with this magazine in comparison to Tiger Beat is that they are still running as a business and have changed their content significantly. Teen zone only publish online now and when researching into their content i was surprised when seeing their statement. It states ‘TeenZone Digital Magazine is a magazine for the South African teenager. Teens in today’s society are increasingly being fed a diet entirely consisting of celebrity gossip. This grossly underestimates them. Teens today have voices that we all need to hear. They need to be taken seriously, and to be given the opportunity to express their views and concerns; to ask the important questions and receive trustworthy, accurate advice; and to enjoy themselves in a safe environment. TeenZone seeks to provide this platform. It is a magazine for teens, by teens.’

Teens in society now are much more vocal on certain events and I think we are defiantly becoming more aware on subjects which we may have not noticed before. The fact that Teen Zone has turned this around and creating a platform for teens to speak on matters special to them in inspiring and what I want to do also. They've defiantly succeeded well since moving digital as articles are much more accessible than a printed zine.

This is a picture of their website which differs from their zine. They have toned down their imagery and noticed as they are able to add more content onto a site.

As i began to look further into popular magazines from particular decades, eg; teen vogue, J-14 etc, I began to see the same results and outcomes. They were all very similar in content but I was surprised to finally see a magazine which although was produced a little later than the others, was drastically different to the others. Both aesthetically and within their content. This was a magazine called Rookie.

Rookie:

What makes Rookie magazine so different to the others is that this business was created by teenagers for teenagers. They are much more closer to their audience and were able to relate to the content they were giving out. Rather than adults profiting of their perception of what a teenager goes through despite not being one. I personally can see the differences between the two. Firstly Rookie stood out to me because of its collage-like personality. Its much more playful and personal than the previous zines I've looked at. The layered imagery with colourful texture achieves this friendly environment for teenagers to read though. I defiantly want to achieve this with my zine and I am going to look into this sort of work digitally and also physically to achieve a dimensional look rather than all of my work looking flat or 2D.

This is a screenshot of Rookies site. Not only do they produce articles that teens can read for pleasure or to gain information, they also have platforms that can actually gives teens a place to talk and interact with others which I think is the drastic change for the industry. Interacting with the audience on a personal level proves that Rookie cares for their audience and wants to spark change. Unfortunately Rookie has stop publishing altogether as a business since 2018 for financial reasons.

Other magazines that I am interested in: As I've looked into previous magazines and began to understand their concept and beliefs, I began to look into modern magazines that also produce the same concept as me and to see what makes them so different especially since there has been a massive sift in the journalism industry. Both of the publications below are fairly similar. Both want to create change and form a safe space where women learn new subjects which may not be normalise yet are very important for personal growth. They both combine their articles with art which helps create a visual understanding of their zine even better than standard text. I defiantly aim to follow these footsteps but I need to search for an unique concept that could help my idea become more popular for a young girl to read. I wanted to this as sadly both of these zines are either discontinued or temporality stopped making issues which makes me assume this idea isn't that successful so far whether that's due to the pandemic or society as a whole I'm unsure as of yet. I will begin to look at the impact of Covid on magazines later to understand why so many of these great businesses aren't running anymore despite having a positive impact on young women.

Got a girl crush: “Got a Girl Crush is a blog and annual print magazine about women, by women, for everyone. We aim to disrupt the broken narrative of most women's publications and tell stories of all ages, races, and backgrounds of women all over the world. We believe that print is not dead and that there is value to having a tangible medium to read, digest, and share--rather than sharing a link online that is easily forgotten tomorrow.”

(Issue 3, published September 2016 from https://issuu.com/gotagirlcrush/docs/girlcrush_issue05_content-final )

I liked this magazine statement because it isn't restrictive on a specific audience. They mention that their content is open for anyone which I think is surprising. When thinking about making this zine I wanted to think of content that isn't too limiting or biased towards women as I think the real change in society will have to come from men's views and actions aswell as women's. When looking at their monthly articles, it was very text heavy. They had many important figures like planetary scientist Carolyn Porco, human rights activist Grace Lee Bogg menstrual activist & drummer Kiran Gandhi etc. Each had powerful stories to tell and impact onto readers. Despite this the illustrations and other visual forms of art broke down this barrier which is why it didn't look too overwhelming. I will follow through with this if not add more art into my final outcome as I’d like to be more creative for this project and really experiment with collaging. I had briefly did this in the first project and enjoyed the process.

Selva Beat: “Selva Beat is an environmental magazine with an edge. We take environmentalism and place it in the context of your favorite topics – beauty, fashion, culture, food, sex, love – to make activism as accessible and engaging as possible. Founded in 2014, we began as a way of educating the public about conflict palm-oil and have expanded into a multi-media platform that motivates others to better the planet through creative means.”

A magazines visual décor is very important as sadly you do judge the book by the front cover. Initially, this is what I liked about Selva Beat, it was very colourful and they had nice curvy, bubbled typography which isn't that common on magazines. When researching I didn't realise they were very environmentally orientated aswell as being a conscious feminist magazine. I was saddened that they aren't running anymore as I think this magazine would've been a good pivotal point.

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