#commercial video production company Miami

[mediamonstersvideo]

Exploring Some Benefits of VFX For Your Videos

Most businesses are now working with the best VFX company in Miami to make their corporate videos or promotional videos unique from their competitors. Should you really need to hire a professional VFX specialist for your company? Keep reading to explore some benefits of VFX or visual effects.

You Can Create an Engaging and Better Story

By working with a professional commercial video production company Miami and availing of their VFX services, you can create videos that tell the story in a better and more engaging way. As per the experts, visual effects for videos are some of the most powerful storytelling tools. That’s why you can find VFX widely used in theater, television, film as well as in video games. The experts using unique VFX can make your corporate video production much better. Using this, you can set the mood and bring maximum level of clarity to the story.

Showcase Your Product and Generate Maximum Buzz

Well-created animation will allow you to effectively showcase as well as visualize your products to the investors and customers before making an investment in the production process. Besides, it will allow you to visualize your products in different ways that you can’t do using the traditional video shooting method. When you work with the best 3d VFX animation service, you can easily add necessary elements in your video clips that can be easily updated or altered based on the screen replacements.

You Can Add the Wow Factors

As per the experts, both the visual and special effects are the most effective ways to develop the required level of emotional as well as visuals simulation among your viewers. Well, here you should consider the below-mentioned statistics.

Human brains generally process photos or images around 60,000 times faster than text and can easily hold on to 80 percent of visual information.

On the other hand, in visual data, around 90 percent of the data is carried straight to the brain.

That’s why it is crucial to choose an Event Coverage company in Miami that can add VFX to your event video to attract more customers.

Enhance Your Video Production

With VFX, you can easily fix blemishes and polish a product to make it appear more attractive and interesting. Besides, you can turn night into day. With invisible VFX, you can make sure that your video content is properly polished and free of any error.

So, what are you waiting for? Get in touch with a reliable VFX company Miami now and enjoy professional VFX solutions for your video.

Original Source: https://mediamonstersproduction.blogspot.com/2022/06/exploring-some-benefits-of-vfx-for-your.html

#VFX company miami #3d vfx animation service #Event Coverage company miami #commercial video production company miami

[recentupdates]

For what reason partner with Advertising Video Production Company?

While the opposition level is expanding, most organizations are presently evaluating various ways of drawing in and hold clients, and one such way is a business video. Notwithstanding, to make it engaging and fascinating, it is vital to work with the best commercial video production company in NYC. According to the specialists, just an expert business video creation firm can help you in expanding your video's return on initial capital investment. Notwithstanding, there are different advantages of working with the specialists that you ought to be aware.

An Outside Eye

There is no question that you can extraordinarily profit from the perspective on somebody who hasn't proactively interfaced with your task. They can propose a few remarkable suggestions to make your corporate video stick out. At the point when you settle on a dependable advertising video production service, , it will welcome a new viewpoint on the film.

Skills of Specialists

At the point when you employ a solid video creation group to deal with your business video project, you will get a gathering with special abilities. They can deal with any intricate venture and complete it on time. At the point when you are with them, you can likewise partake in the best  visual effects services in NYC, as they utilize current and high level hardware.

You Will Save a Great deal of Time

Indeed, at first, you might figure out it a little opportunity consuming and challenging to track down a decent business video creation organization, however whenever you are finished with this, you will have a capable team arranged to deal with the undertaking. They will make your creation and after creation smooth and quicker. They will finish and convey the task on time. What's more, you even track down no issue with the quality.

Reasonable Rental Services

An expert video creation organization doesn't simply make recordings; they likewise offer video creation hardware on lease. You can believe them with regards to getting a charge out of reasonable Video shooting equipment USA rental administrations. On the off chance that you think your ongoing venture requires a couple of devices and can be dealt with by your in-house group, then, at that point, leasing video shooting apparatuses can be an expense saving choice.

They Are Reliable

The fact that professionals are profoundly dependable makes it obviously true. Working with an organization that observes severe work rules and offers ensured results, you can guarantee that you can trust them to finish the work productively and inside the given timetable. On the off chance that your corporate video has a period component, employing a believed commercial video production company can be essential for you.

Predominant Quality

Experts generally center around quality. Your video will go through a progression of alters, improving each little detail until it is great. Your video will have wonderful shadow impacts, lighting, splendor, differentiation what not. It won't ever neglect to draw in and hold watchers.

Last Words

Whether you are making a video ad or another sort of corporate video, for the best outcomes, you ought to continuously go for an expert Commercial production company Miami.  You will set aside your cash and time while having the option to draw in additional individuals making great brand mindfulness. Reach out to them now.

#commercial video production miami #Video equipment rentals USA #professional video production services nyc #commercial video production company nyc #Event video production services #tv commercial production companies Miami #VFX Animation nyc #Visual effect companies los angeles

[latestupdatesandinformation]

Renting Video Equipment Vs. Buying Video Equipment: What's Better?

Renting video equipment and tools has always been much more beneficial in different ways than buying. Especially when you are dealing with short-term projects such as short films or commercial video shooting, Video equipment rentals USA will be cost-effective. Buying a camera with different lenses, tripods, gimbals, and dollies will be highly expensive. Therefore, you need to invest carefully in it. Let's find out why renting is always the best option over buying. 

Get Access To Top-Tier Equipment

When you just want to enjoy the pros with the same professional equipment, purchasing it completely can be highly expensive. It is not a better idea to invest in professional equipment for commercial shoots and short advertisements. Rather, you can rent the lenses, cameras and other essentials for some weeks or a few months. Renting will come under your budget when you partner with a professional Commercial production company Miami. You will get easy access to use top-notch equipment for a limited period until your project completes.

Rental Video Equipment Comes With A Support

When you are worried about the usage of video equipment, then it is better to rent. This is because there are rental houses that provide Advertising video production service that offers expert help, support service and tutorials to teach the users to conveniently use the devices and tools. With the expert's advice, you will flexibly learn to use different tools and knowledge about the essential lenses to shoot from different angles and lighting conditions. 

Also, suppose you are confused about picking up the right camera for your project. In that case, the rental support service of Film camera rentals services will suggest the right camera and lenses for a great film with the VFX and animation features needed. 

You Don't Have To Comprise With The Quality 

When buying video equipment, you may have to compromise with the quality being on a budget. For example, the lighting gear quality might be degraded, and you may not get extra lenses. Moreover, for a full-fledged solution, you need to pay extra charges. But, when you go for rental equipment, you will get plenty of good options without any quality issues. Within your budget, you will get access to necessary equipment without quality issues and sacrificing essential accessories such as extra tripods or lenses. Even you will be offered multiple microphones. Hence, getting all the necessary Video shooting equipment USA without compromising is one of the biggest advantages of using rental products.

Due to the above reasons, Video equipment rentals USA is always the go-to option than purchasing. The rental services offer beneficial possibilities which will be helpful for your business. 

#professional video production services nyc #Advertising video production service #Commercial production company Miami #commercial video production miami #tv commercial production companies Miami #Video shooting equipment USA

[stacy-mcguire]

This is where a professional advertising video production service can come in handy. An advertising video has the ability to tell an engaging story about your product and services and capture your audience's attention. A video production company can produce various types of videos for you. Let's take a closer look at corporate video services. 

#Video shooting equipment USA #Video equipment rentals USA #Motion graphics animation miami #VFX studio Nyc #Visual effects services NYC #Visual effect companies los angeles #tv commercial production companies Miami #commercial video production company nyc

[purposefulagency]

Purposeful Agency

Purposeful Agency is a digital marketing agency in Miami providing brands and businesses with data-driven creative marketing and engaging education, ai, advertising, social media, and tech solutions. Address: 1000 5th Street Suite #200, W3 Miami Beach, FL 33139 Web: https://purposeful-agency.com/ Phone: [phone] Email: [email protected] Services:

Digital marketing agency Miami Marketing agency miami Miami digital marketing agency Miami marketing agencies Marketing company Miami Miami commercial video production

#advertising #marketing #business #Digital marketing agency Miami #Marketing agency miami #Marketing company Miami

[zimomedia1]

Elevate Your Visual Storytelling With Miami's Premier Video Production Company!

Looking to make waves with your brand's message? Say hello to top-notch video production company in Miami! 

At Zimo Media, we specialize in bringing your ideas to life on the screen. Whether it's corporate videos, commercials, or creative projects, we've got you covered from concept to completion. 

Why choose us? 

Unparalleled Creativity: Our team of passionate creatives knows how to capture your story uniquely, ensuring it stands out in the digital noise.

State-of-the-Art Technology: We're equipped with the latest tools and technology to deliver crisp, cinematic visuals.

Miami Vibes: We understand the essence of Miami's diverse culture and vibrant scene, bringing local insights to every project.

Client-Centric Approach: Your vision is our priority. We work closely with you to achieve your goals, on time and within budget.

Ready to turn your vision into stunning visuals? Let's connect and discuss your next project.

#video production company in Miami

[soflostudio]

#video production company Miami

[theultimatefan]

Performance Hydration Leader Ready® Joins Global Tennis Market

Ready® (@ready_nutrition), one of the fastest growing sports nutrition companies in America with co-owners NFL superstar Aaron Donald and world basketball icon Giannis Antetokounmpo, is making its mark in the tennis world, being named the Official Sports Drink of the Miami Open Tennis Tournament.

Ready® Athlete Jessica Pegula, America’s top ranked player and #3 in the world, will join fellow participants for one of the largest combined ATP/WTA combined tournaments in the world scheduled for March 19 – April 2 at Hard Rock Stadium.  The tournament sports a who’s who of past champions including Andre Agassi, Pete Sampras, Roger Federer and Novak Djokovic along with Martina Navratilova, Chris Evert, Steffi Graf and the Williams sisters on the ladies’ side.

Ready® will use the high-profile exposure of the Open to highlight the launch of Ready® Light Sports Drink, its advanced, science-based beverage designed to optimize hydration replenishment and energy production.

The partnership follows Ready’s® signing of Pegula last August as a Ready® Athlete to represent both the brand’s products and provide a shining example of the unique goal achievement and perseverance mentality that is an integral part of the brand’s messaging and Pegula’s career.

Ready’s® sponsorship assets include product integration (sports drink, protein bars and powder) in player and recovery areas for competitor use, court and video board signage, on court cooler placement, product sampling, tournament social and digital branding, and commercial opportunities on the Tennis Channel’s coverage of the tournament reaching over 11 million viewers worldwide.  Ready® will premier Pegula’s first promotional spot for the brand on the telecast.

“We’re absolutely thrilled to be chosen as a partner with such a prestigious tournament featuring players from all over the world,” said Ready® Founder and CEO Pat Cavanaugh.  “We’re especially looking forward to our best-in-class products being available to help fuel the players and assist them in their recovery.”

[reveal-the-news]

JDS Didn’t Pay for Marketing Video for 888 Brickell – Commercial Observer

JDS Didn’t Pay for Marketing Video for 888 Brickell – Commercial Observer

A luxury condo project developer 888 Brickell Avenue According to a lawsuit in Miami, a marketing video about the tower was not paid for Production company Wild combinations Filed a case against it in New York Supreme Court on Wednesday 888 Brickell Malik LLCan affiliate JDS Development Group. The studio says the developer has agreed to pay $178,275 in three installments in March and April of…

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[choosevideoproductionservices]

Hiring a Video Production Service

Hiring a commercial video production miami service is an easy way to create high-quality video content. Instead of hiring expensive production companies and incurring travel expenses, you can work with professional video producers on your project remotely. They provide all the necessary services, including filming, editing, and post-production. The convenience of a video production service makes it ideal for those with little to no experience in the field. It is easy to use, with an online booking process and remote staff that is always available to help.

A video production service can also help organizations introduce themselves to new markets, investors, or employees. These videos can highlight the company's mission, values, culture, history, profit-sharing plans, and vision. Some companies use these videos to recruit new employees, while others use them as company onboarding videos. The most important thing is to hire a video production service that produces high-quality videos.

Before hiring a video production service, be sure to review the video production process and pricing. A poorly-planned video will fall apart quickly, costing you money and time to correct. Video production services will be able to estimate the cost of each shot. A video production service should also provide you with a detailed timeline for the project.

Developing a video marketing strategy is essential for creating videos that rank well in search results. To attract viewers, make sure to include keywords that are related to the content of the video. In addition, you should have a catchy title that will grab viewers' attention. A clickbait title gained popularity briefly, but that is not a good idea.

Video production services will typically use a crew of experts who can handle all aspects of a video project. Typically, the director is the creative lead. They will handle concept development, storyboarding, and other aspects. In addition to the creative side, they will work with the various departments, including lighting, sound, and a director of photography. Check out this link for more information on this topic.

While television commercials are the most common form of video production, they are also used on the web. Online videos and social media are also popular places to promote a business. A video production service can produce a commercial for you. However, commercial production is not always a profitable option for a video production service.

A commercial video is an effective marketing tool that builds trust between your audience and your product. It can be used on your website, business card, and apparel. It can help increase your conversion rate. A video produced for a business website should be easy to understand and should include a compelling story. Ideally, you should also include a strong call to action at the end of the video.

A video production service can create many different videos in a single day. This can turn a simple day rate gig into a multi-video package. There are several popular video formats, including vlogs, documentary films, and even a wide variety of broadcast television shows. Depending on the style of the production, the length of the videos can range from 30 seconds to over 60 minutes. This post: https://www.britannica.com/art/motion-picture elaborates more on the topic, so you may need to check it out.

[mediamonstersvideo]

Commercial videos should be informative and entertaining at the same time. The commercial video production company should attract viewers with your services without over-advertising. The story must be portrayed, showing your business and services before asking for action. When the video is not portrayed with engaging information, people will simply consider it a commercial advertisement.

#Commercial production company Miami #commercial video production miami #tv commercial production companies Miami #commercial video production company nyc #professional video production services nyc

[recentupdates]

Why Should Partner with A Commercial Video Production Company?

While the competition level is increasing, most companies are now trying out different ways to attract and retain customers, and one such way is a commercial video. However, to make it appealing and interesting, it is important to work with the best commercial video production company in NYC. As per the experts, only a professional commercial video production firm can help you in increasing your video's ROI. However, there are other benefits of working with the experts that you should know.

An Outside Eye

There is no doubt that you can greatly benefit from the view of someone who hasn't already interacted with your project. They can offer some unique ideas to make your corporate video stand out. When you opt for a reliable advertising video production service, it will bring a fresh perspective on the film.

Skills of Experts

When you hire a reliable video production team to handle your commercial video project, you will get a group of people with unique skills. They can handle any complex project and complete it on time. When you are with them, you can also enjoy the best visual effects services in NYC, as they use modern and advanced equipment.

You Will Save a Lot of Time

Well, initially, you may find it a little time-consuming and difficult to find a good commercial video production company, but once you are done with this, you will have a talented crew lined up to handle the task. They will make your production and post-production smooth and faster. They will complete and deliver the project on time. And you don't even find any issue with the quality.

Affordable Rental Services

A professional video production company doesn't just create videos; they also offer video production equipment on rent. You can trust them when it comes to enjoying affordable Video shooting equipment USA rental services. If you think your current project requires a few tools and can be handled by your in-house team, then renting video shooting tools can be a cost-saving option. 

They Are Reliable

It is a fact that professionals are highly reliable. Working with a company that follows strict work guidelines and offers guaranteed results, you can ensure that you can trust them to get the work done efficiently and within the given timeline. If your corporate video has a time element, then hiring a trusted commercial video production firm can be crucial for you.

Superior Quality

Professionals always focus on quality. Your video will go through a series of edits, optimizing every small detail until it is perfect. Your video will have perfect shadow effects, lighting, brightness, contrast and all. It will never fail to attract and retain viewers.

Final Words

Whether you are making a video advertisement or some other type of corporate video, for the best results, you should always go for a professional Commercial production company Miami. You will save your money and time while being able to attract more people creating good brand awareness. Get in touch with them now.

#commercial video production miami #Commercial production company Miami #tv commercial production companies Miami #Advertising video production service #commercial video production company nyc #Video equipment rentals USA #Video shooting equipment USA

[latestupdatesandinformation]

Make use of event video production service to increase attendee engagement

Are you planning a company event and considering hiring a video production company to capture it that could produce more audience engagement? It sure can make your event successful, not to mention increase attendee participation. Your event might be about a client conference, your company's annual event, launch party, or fundraiser; regardless of the reason or the event size, hiring professional Video shooting equipment USA allows you to promote the videos down the line in your business operation. Since you spend a lot of time planning, sourcing and organizing an event, there is no reason you should not invest a little in producing a professional event video that could help you build your brand awareness and communicate a meaningful message. 

Create event videos with stimulating visual content for your audience

Videos are engaging in themselves, stimulating your audience's curiosity and capturing attention easily if created in a planned manner. When you hire a tv commercial production companies Miami, they will ensure you deliver the content in a visually appealing way. The professionals produce an event video production strategy to map out what the videos need to accomplish. Here is what to define first to create an event video to increase attendee engagement:

Define the audience

Before the event video production process starts, the Motion graphics animation miami you are working with would ensure who are your target audiences as their expectations from visual content can vary according to their types. You have to identify your attendees' persona profiles to define which type of event visual content they respond to most.

Deciding the timeline

Next, you must set some data-driven event video goals to create a visionary visual experience. You would have to establish the timeline of your event video production too. It would be easier for professional video production services in NYC to produce a variety of videos for your event as you decide when you want your videos to roll out before, during or after the event. 

Determining the event space

It also needs to be decided where your videos will be published. Whether the event space is virtual, live, or hybrid, the event videos can't be used the same way. Your virtual event attendees would like to have different visuals than the live events, and vice versa. Hence, deciding on the event space would further narrow down your video production options. 

Moreover, your event video production agency would have the right Video shooting equipment USA to capture things more professionally. Since this would affect your video production budget, make sure to determine what kind of videos you need to produce for your attendees viewing pleasure that match the event space. 

By establishing the video production strategy, you can custom design the event video unique for your brand identity and showcase what you have to offer, grabbing the attendee's attention. The professional event video production services you have hired would ensure the video production is finalized appropriately before going live. 

#tv commercial production companies Miami #Video shooting equipment USA #Film camera rentals services #Motion graphics animation miami #event video production service #Visual effects services NYC #VFX studio Nyc

[impactwindowsblog]

12 Buying Tips With regard to Impact Windows

The ideal to create a decision about purchasing new home windows is NOT while a tropical storm is whipping up in the Caribbean. Rash decisions to acquire hurricane protection set up on your property (or any structure) will rarely make purchase and installation of the particular proper type regarding product or degree of protection. Many of us tend to find anxious and neglect the most important principle of practical getting - don't order a big ticket item without producing sure it is precisely what you want or perhaps things you need. No 1 likes to experience taken advantage regarding nor do these cards appreciate finding out, following your fact, that they will didn't make the particular best purchase. Impact-rated windows (sometimes referred to as simply "impact windows") are the type of item of which many homeowners experience compelled to get with no doing the correct research. If you don't get typically the pertinent information it's easy to make a poor choice that could result in buyer's remorse. Here happen to be a few guidelines and some data to help show you in your choice making: 1 . Older isn't bad. Before you even take into account new windows - impact-rated or non-rated - have the independent energy audit performed on your current current windows. Many power companies love TECO, FPL or even Duke Energy need to perform this services for nothing. A new professional audit can easily run just as much as 500 usd. You may get out from the audit of which spending just a few hundred dollars to weatherize your overall windows may help save a fair sum of money on the energy bill. You may also find out the particular you will save even larger bucks by certainly not needing new home windows at all. Whether or not your windows usually are old they might be good - especially if they usually are old wood glass windows. Installing some substitute felt strips, a few seals plus some caulk can help to make a world of difference inside the performance of your current windows.Impact Windows  Don't think that new windows will be the solution to water leakage, both. Even brand new windows can enable water to obtain the home in an amount that is certainly "within manufacturer's satisfactory standards". Unfortunately, this particular is a key phrase frequently used to tackle warranty issues relating to leakage of both air and normal water. For some purpose their "acceptable standards" never seem in order to be as higher as those who a person thought that you paid for when you signed their very own contract. 2 . not Storm proof? Impact-rated windows are a "sacrificial" form of typhoon protection. They will be designed to break up but after these people are broken that they are not likely to allow the wind to pressurize the particular interior with the developing. Many folks not understand the term "impact-rated" thinking that it implies "unbreakable" or "hurricane proof". Nothing of these terms are exact. In fact, impact-rated windows break less complicated that window companies would like a person to know. Merely to be very clear, there is absolutely no such point like a hurricane proof window or unbreakable window for non commercial use available through the major Circumstance. S. window companies. There are numerous online video tutorials that demonstrate typically the mess that results through a broken impact-rated window. If you don't want the particular expense, mess in addition to inconvenience of upgrading them after they will suffer storm damage, vandalism or a maintenance accident, an individual need to protect them. You may often opt to be sure to let them get broken then file a state with your insurance plan company, but all of us all know just what happens to the policy rates when it comes time to renew. 3. Accidental breakage. Never rely solely upon impact-rated windows with regard to hurricane protection in the ground ground. A tap along with a hammer or perhaps getting struck simply by a rock will result in hundreds of money (or more) throughout damages. Whether typically the rock comes from a new lawn mower or perhaps the hammer from a window maintenance accident, they will equally cost you a lot of money to have the particular window replaced. four. Vandalism. Because of their high replacement cost, be sure that your chances involving a "smash as well as grab" break-in effort is nil before considering impact-rated house windows. A vandal or perhaps street thug along with a hammer, middle punch tool, rock, slingshot or cup cutter can perform thousands of dollars in harm to impact-rated home windows very quickly. Typically, regular windows with clear security sections are an extra cost effective method. 5. Beach residences. If you are living on outdoors, constantly shutter your house windows (impact-rated or not) to prevent decoration of the goblet by wind-driven sands within a storm. Several insurance firms already demand shuttering them thus if you may, your wind damage claim for this form of damage may possibly not be thankful. 6. Energy saving? Don't fall regarding the energy financial savings claims about new insulated impact-rated house windows paying for by themselves. Independent studies possess proven the pay-back time using energy savings is excess of 40 yrs - no issue what the salesperson tells you or what chart they use. The more high-priced the unit, typically the longer the pay-off, not counting ongoing replacement costs for seal failures associated with I. G. Circumstance. s (insulated cup units). Find out there more about vitality saving windows by simply doing a look for for "Wood Home window Replacement/Energy Analysis". Right now there are many self-employed studies available of which refute the windows industry's energy conserving claims. The FTC (Federal Trade Commission) has also granted written warnings to a few of the glass manufacturers who possess made unsubstantiated energy savings claims. Make sure you beware. 7. Service or replace? Get out how significantly forward6171 that replacement unit parts for the glass windows will be obtainable. Get any promises in writing. If right now there are no auto parts available after only 10 years, it will show that any window with damaged springs, latches or even seals defintely won't be repairable. This means you can be buying new windows, again! This is one of many ways that home window manufacturers assure them selves of future enterprise. You can read more concerning this in different of the replacement window online . Business Name: CAV Impact Windows and Doors Miami Business Address 12471 SW 130 St #B3, Miami, FL 33186 Business Email [email protected] Business Contact Number [phone]

[soflostudio]

Video Production Company Miami! If you're planning to create a video in Miami, whether it's for a commercial, a film, or a social media campaign, you're in the right place. Miami is known for its vibrant culture, diverse locations, and stunning visuals, making it a popular destination for video production. Here are some tips and tricks to help you create a successful video in Miami.

#Video Production Company Miami #video production company miami

[perfectirishgifts]

Best And Worst Brands Of 2020: From TikTok, The NBA, The Home Depot And Chick-fil-A...To Quibi, Facebook And The CDC

New Post has been published on https://perfectirishgifts.com/best-and-worst-brands-of-2020-from-tiktok-the-nba-the-home-depot-and-chick-fil-a-to-quibi-facebook-and-the-cdc/

Best And Worst Brands Of 2020: From TikTok, The NBA, The Home Depot And Chick-fil-A...To Quibi, Facebook And The CDC

This year was unprecedented for so many reasons. For most of us, our heads haven’t stopped spinning since March. For brands, this was a year when many discovered if they really had a purpose that anchored their place in the world and if their actions and experiences backed up their words and promises.

Deciding on brand winners and losers is always a challenge, but this year, I had some of the fiercest debates yet with my 450 Prophet colleagues, as brand performance took on so many more dimensions in 2020.

A number of brands were debated. We discussed the impact that Kobe and LeBron had on the world, while also talking about the Tiger King as the first COVID-19 bingeable show. The team gave a lot of love to the early COVID-19 responders, including Unilever, 3M, P&G, KFC, Chipotle and Ford, while giving equal props to those that took an authentic, purpose-based stand on social justice, such as Nike, The North Face, REI, Ben & Jerry’s, Glossier and J&J. The brands that helped us get through lockdown and changed the way we think of delivered meals and goods, including DoorDash, GrubHub, UberEats, Instacart and, “newcomers” Target and Walmart all received a lot of votes. Similarly, the streamers got a lot of mentions, from Netflix to Hulu to Peacock and Apple TV, as did the connectors in Zoom, WebEx, Teams and the slowly dying Skype. 

Our team engaged in some serious conversations about the differences in responses that Uncle Ben’s (now Ben’s Original) versus Aunt Jemima (we are still waiting) took or about how we will collectively sustain the incredible Black Lives Matter momentum. Finally, others wondered what shape Brand USA will take in 2021 and how we will be talking about Pfizer and Moderna a year from now.

So, while dozens stood out, these seven received our highest marks:

Chick-fil-A

Florida, Brooksville, Chick-fil-A, fast food chicken restaurant, drive thru line due to Pandemic.

While COVID-19 crushed the restaurant industry, Chick-fil-A’s immediate response and quick innovations explain why it’s become the world’s third largest and most beloved quick-service restaurant. It endeared itself to its growing number of fans by doubling down on drive-thru speed, including expanded lanes, “face-to-face ordering” and “order ahead pick up.” It is crushing it with their Chick-fil-A One app and enhanced delivery options, accelerating new innovations such as meal kits and their famous sauces in grocery stores…all while still bringing “my pleasure” southern hospitality to life every day to millions.

Clorox

Hand sanitizer and Clorox sanitizing wipes sit on a table at a polling station in Miami, Florida, … [] U.S., on Tuesday, March 17, 2020. Photographer: Jayme Gershen/Bloomberg

While this brand has long soared in our Prophet Brand Relevance Index® it took on an entirely new meaning in the virus-dominated universe of 2020. As consumers clamored for reliable ways to protect their families, the brand gracefully acknowledged supply-chain problems and shortages while becoming indispensable in our lives. With smart partnerships, like United Airlines and the Cleveland Clinic, it’s using its trustworthiness to increase sales and market share.

The Home Depot

TORONTO, April 3, 2020 — People line up with a social distance to enter a Home Depot store in … [] Toronto, Canada, April 3, 2020. (Photo by Zou Zheng/Xinhua via Getty) (Xinhua/Zou Zheng via Getty Images)

This year’s WFH trends helped propel the Home Depot’s business as “Doers Got More Done.” What helped drive and accelerate this is its investment, commitment and leadership. The Home Depot continues to lead the industry in inter-connected digital experiences and e-commerce, customer service, products and pricing. Its commitment to customer and employee safety (and giving back to the community) has been second to none in the retail industry, as has its commitment to professional customers.

TikTok 

Photo Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images

While TikTok was in the news for various reasons in 2020, its incredible timing met a moment when many needed ten seconds of relief from the real world. With over 100 million users in the U.S., TikTok has rapidly become part of our cultural lexicon. TikTok’s short-form viral videos, including its dance challenges and Ocean Spray “Dreams” video, took our minds off all things serious. From a niche player to mainstream media, this renegade has become so relevant that other platforms, like Instagram with its “Reels,” are racing to catch up.

The National Basketball Association

LAKE BUENA VISTA, FLORIDA – AUGUST 27: The Black Lives Matter logo is seen on an empty court as all … [] NBA playoff games. (Photo by Kevin C. Cox/Getty Images)

In a year of so many sports disappointments, the league, individual teams and countless players have demonstrated the best reactions to both COVID-19 and Black Lives Matter. With its bubble, the NBA showed a thoughtful, empathic balance between athletic safety and happy fans. With its unapologetic embrace of racial-justice efforts, as expressed on each player’s jersey, it’s using its stage to change the hearts and minds of its strong fanbase.

Zoom

President Barack Obama “crashes” Zoom board meeting for the Greater Chicago Food Depository.

Love it. Hate it. It doesn’t matter. Triple-digit gains prove Zoom found new relevance in wildly diverse audiences, from COVID-19 stranded senior citizens to energetic preschoolers. If you didn’t know what a virtual background was or used the words “you’re on mute, Scott,” you certainly do now. With a ridiculous stock price and valuation, continuous new features and updates through Zapps (a suite of apps integrated into Zoom), as well as fun innovations like video filters, Zoom will continue to be an integral part of our lives for years to come.

Peloton

This workout-from-home brand started the year by offending an entire gender with its tone-deaf holiday ad. (Note to husbands: It’s inadvisable to tell your wife to work out more.) But as gyms around the world shut down, it understood that it had a unique opportunity to make family-room workouts an integral part of people’s health and wellness. With bikes, treadmills and increasingly appealing subscription offers (90 days free for all), Peloton hit on all cylinders in 2020.

And the brands that disappointed us the most:

Uncle Ben’s, Aunt Jemima and Land O’Lakes

LONDON: A customer’s hand taking a packet of Uncle Ben’s rice. The brand is to change the image of a … [] black farmer and could also be forced to change its name, as a reaction to a backlash over racial injustice.

While all of these storied brands announced they were making changes, it took a full-on social uprising for Mars Foods, PepsiCo and Land O’Lakes to address their decades-old history of racist brand imagery. All have done the right things in starting to address the issue. Uncle Ben has given way to Ben’s Original Rice, for example, and Land O’ Lakes has removed the Native American woman from its logo. But none have explained why it took them so long.

Boeing

The Boeing 737 MAX will take another key step in its comeback to commercial travel on December 2, … [] 2020 by attempting to reassure the public with a test flight by American Airlines conducted for the news media.

Even as the nearly two-year grounding of Boeing 737 Max comes to an end and the company moves to again sells its planes, we saw plenty to disappoint us. Not only did the safety oversights and mismanagement result in tragedies in 2018 and 2019, but it also cost as much as $25 billion. And now, it has to sell the canceled planes to airlines at steep discounts, a blow to shareholders and what was once one of the most admired names in U.S. manufacturing. COVID-19 is continuing Boeing’s misery, with global air travel falling 66 percent.

The U.S. Centers for Disease Control

CDC Logo

In what should have been the least controversial voice in American public health, CDC leadership allowed politics to drag it away from its central aim. It bumbled COVID-19 testing. Early on, it offered vague and contradictory guidance on masks. And while it certainly isn’t entirely to blame for the epidemic of misinformation sweeping the U.S., it didn’t do enough to stop it.

Facebook

(Photo illustration by Jakub Porzycki/NurPhoto via Getty Images)

Even in an industry rife with possible villains, Facebook still manages to wind up on the wrong side of history in just about everything. As a repeat offender from our 2018 list, Facebook’s role in misinformation regarding the pandemic, vaccinations and elections continued to make it harder and harder to trust the brand. Adding insult to injury, after dealing with a much deserved summer boycott, Facebook now faces a major lawsuit with the Federal Trade Commission (and 40 states) arguing it’s time to break this company up.

Quibi

People wearing masks walk past an advertisement for Quibi in a subway Station on October 22, 2020 in … [] New York City. On October 21st, Quibi’s founders announced it was shutting down its service after only six months of operation.

It could have sparked a content revolution. But Quibi, specializing in short-form content “chapters” of less than 10 minutes, failed spectacularly. In a world with fewer commuters, the idea just wasn’t compelling. Of the $1.75 billion it raised, it is returning just $350 million to investors. But we do think chief executive Meg Whitman deserves praise for pulling the plug at six months, instead of torturing both investors and the few viewers leveraging its platform.

What do you think of our list? Who would you add? Add your thoughts to the comments below.

Keep your eye out for Prophet‘s Brand Relevance Index – launching early 2021.

From CMO Network in Perfectirishgifts