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#but now i have to deal with my gayest moment on live tv being thrown in my face
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(part 1) this is random but something im curious about is do you think the next few years will see a radical shift in more lead lgbt couples in shows? i feel like when supernatural started it was all about subtext/queerbating between characters we would never see canon (maybe), the last few years have seen an update in more side lgbt characters/couples and while not a lot, more main lgbt characters then we had before. I don't know if tumblr/twitter fandom translates to general audience...
Yeah, I mean, the only way is up. I feel lucky that I managed to encounter a fair amount of queer content in my formative years, whether targeted programming on TV, or taking the route of not really differentiating the perceived cultural value of independent media like webcomics and webnovels etc from the mass media as I was young enough to naturally grow up on the internet as the internet itself was growing up and web 2.0 was pretty much taking off alongside my use of the internet. And that I had liberal parents who didn’t regulate our internet, and lived in a community where culturally I didn’t really fear being discovered casually accessing all this like in particularly this terrifying seeming evangelical christian community in America.
Which really makes me feel like A: everyone should feel that comfortable in themselves via the media as I did as a mass accessible thing or B: that the world at large should be soaked in as much representation and more that I encountered as a curious teen because at the very least it did me no harm and at best helped handhold me through an awful lot. 
And then brings us to the problem that the world isn’t actually like that and for a lot of people their media is restricted one way or another, from everything such as the era of social media weirdly making us much LESS broadly travelled on the internet as I was back in the day (SO many bookmarks - I had like 100 that I would check either daily or on their weekly update schedule, with enough habit that I had pretty much memorised it all without using an RSS feed or just following everyone’s twitter and waiting for update announcements, never mind the vast pit of things which I occasionally checked to see if their sporadic but very worth it updates had occurred somewhere in the last month/year) to the vastly overwhelming amount of media accessible to us. It seems almost to flood the market and creates this panic about watching the worthiest shows and campaigning for them and raising awareness and the FOMO and how things slip by and zomg you have to watch this that and the other, when even just making this list on Netflix now contains more hours of TV than a human lifetime and also one liable to disappear from the service at some point or another without warning. 
And then on top of that you have the absolute cultural monoliths that if you’re not going to have a cohesive culture - which now includes the entire population of the world because of our connectivity on the internet and mass-joining of services - based around smaller shows and stuff, then at the very least everyone is going to watch anything under the main Disney umbrella, other superhero flicks, animated things, and all the really big studio franchises and remakes, as well as a few TV monoliths which manage to get enough people talking to make it seem like “everyone” (again - these days it seems like that’s presumed to be the entire western world plus everywhere else these things air) are watching, like Game of Thrones or whatever… THESE properties are the inescapable ones and on that basis they’re the things we have to lean on the most for representation and then again barely get any, when it comes to gender and sexuality, due to them shooting for such worldwide markets that they can’t imply gay people exist to censors in places such as China. And it exposes the cultural awfulness inherent just in getting a white female character in the lead role of some things, or the absolute garbage fire lurking underneath that if you dare have a black stormtrooper or make one of your female ghostbusters black when you’re already ruining the childhoods of so many how dare… 
In those respects, having side characters who aren’t even major well-known superheroes or jedis or ghostbusters or whatever also be gay (because even well-known lesbian Kate McKinnon didn’t manage to get her ghostbuster to be canonically gay even if we All Knew) would be absolutely groundbreaking, even if it was, like, a role that could be snipped out for the Chinese market or something. And that’s probably exactly what would happen, and cue ensuing riot from whichever fandom, along with everyone rightly pointing out that even for us who got to watch it it was still a tiny side character… I mean Disney is still at the stage of what they did with Beauty and the Beast’s ~canonical gay character~ 
So yeah… that’s thrown back to TV and smaller movies to lead the way and because the generations showing most likely the real global percentages but actually just the young western world stats on queerness in any form (like… 25% instead of 1% or whatever and that’s STILL probably too low) are still teens to young adults. The previous gayest generation above them are still just arriving in power and settling in, and the excellent changes we already have from the generation before that is what we are seeing now... But given THEIR cultural context, even their best can still seem to younger eyes, moderate and not generally placing queer characters in lead roles except in niche or indie or otherwise “acceptable” places to take those risks. I think change is always coming and culturally each generation being more open and accepting that the last is really making changes and so on, hopefully things WILL change rapidly and what was the common state of affairs in the sort of indie media I consumed as a teen will be the mainstream soon because a lot of those creators 10 years later are kicking off… 
All that said, TV in the mainstream is still controlled by Mark Pedowitz types exercising their power over the Bobos who have their Wayward Sisters pitches with the clearly labelled main character for the main teen demographic being queer. The culture is very much that we’re now pretty open and can happily have queer characters, but the main characters are still largely held separate. A good example is Riverdale, which is on the CW, a newer show with writers such as Britta Lundin, who is young, queer, and wrote a novel blatantly based on being a Destiel shipper and fan interacting with the cast and crew in fandom spaces, and whose first solo episode of Riverdale featured a looooot of the gay stuff (yay). 
But while she’s a story editor and writer for the show and can use it as a platform for writing stories for its audience using a whole range of canonically queer characters, the show still keeps all 4 of its mains at a strict remove from this. Cheryl can come out as a lesbian in the second season after a lil ho yay in the first but no clearly marked storyline about her identity, but even though Betty and Veronica kissed in the first episode it was blatant fan service (for Cheryl in-story, lol) and mostly just set the tone that they are the sort of seemingly straight girls kissing for attention while having strong romantic or physical attraction to guys. In the second season the kiss comes up again in joking that Jughead and Archie are the only ones of the main 4 who haven’t kissed, Archie gets one planted on him by a dude as a “judas kiss” moment of betrayal in season 3 and he and Jug are teased that they were expected to get together because they were close but in the same sort of homophobic undercurrent tones as early Destiel snarking from side characters, seemingly less about their relationship and more to unsettle them with implications… I mean it was a complicated moment but in the long run it didn’t seem entirely pleasant to me, especially given the overall emotional state they were in and later plot etc etc. (My mum is 1000% invested in Riverdale now as a former Archie Comics reader as a kid so this is now my life too as I was in the room when my brother callously exposed her to it, hi :P) 
Anyway that’s just one case study but aside from SPN it’s probably the most mainstream teen demographic thing I watch… Other examples would be things like B99 which had Rosa come out as bi and that’s awesome, and made us all cry a lot, but Jake, the clear main character even in a very strong and well-treated ensemble, has a great deal of bi subtext, there’s no way given Andy Samberg’s apparent habit of ad-libbing MORE progressive jokes that he’d ever be intentionally harming people if that’s how his brain works (you know, like other people quick-fire offensive stuff from their mouth working faster than brain sense of humour :P). But at the same time for all Jake’s quipping about crushes and such and the fact the show clearly knows how to be sensitive to bisexuality with Stephanie Beatriz being a strong advocate, just because Jake’s the main character and adorably married to Amy. In NO WAY can that be threatened because they’re SO GOOD, so there’s STILL uncertainty that this will pay off in the same special episode “I love my wife but I am bi” kinda way that seems obvious that could just be said. We all carry on without it affecting anything because obviously Jake’s found his soulmate so we don’t mess with that but they should know it’s important to clarify it… Even with B99′s track record, I’m nervous solely because Jake’s the main character and main characters tend not to get self-exploratory arcs about latent queerness and ESPECIALLY not if they’re happily married. If ANY show was going to do it right and trailblaze in this exact era it would be them, but… gyah :P 
Anyway I guess the conclusion right now is that the more mainstream you are the more uncertain it feels, but we are right at that cliff edge, especially with shows putting in SOME of the work. If B99 doesn’t get us there (or the Good Place where they’ll happily confirm Eleanor is bi in interviews but I believe she hasn’t said it outright on the show despite clearly showing attraction to female characters, again, the denials we know so well in SPN fandom reflect a wider audience view of dismissing this stuff as jokes and not reflective of character feeling and identification without a Special Episode dedicated to confirming it >.>) then we’re very clearly on the cusp of SOME mainstream or massively well-known show doing it at least once in a meaningful way that has an Ellen-style cultural impact on TV writing. 
Let’s make it a goal for 2019 or 2020, and hope that a NEW show with a canonically queer main from the start is pitched and becomes a mainstream hit in the next 5… Still got a ways to go before Disney level mainstream but again there IS work going pushing the envelope, especially if we get a movie of a franchise such as idk Further Legends of Korra, or Steven Universe or something else that’s massively pushed the envelope with sexuality or gender for their main character on the small screen in the experimental petri dish they’ve had there for children’s TV. Something that would force Disney to blink about a lesbian princess or Star Wars to let Finn and Poe kiss or Marvel to let Steve and Bucky hold hands or something in order to remain relevant.
Once the Big Cultural Monoliths get in on it, I expect culture as a whole to first of all react quickly on the small screen, but honestly I’ve been waiting for them to snap pretty much my whole life since adolescence and they’re taking such wee tiny baby steps, and some factors are enormous geopolitical awfulness, that the story as a whole is unpredictable and we can only really hope that things don’t slow down. 
(Where this affects SPN is just impossible to say right now, given its almost unique position in this mess due to longevity vs fandom vs almost entirely new generation of writers’ room) 
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