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marketerintel · 5 years

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Where Do Facebook, Twitter, and LinkedIn Stand With B2B Video?

Modern B2B marketers understand that the key to an effective digital content strategy is meeting customers where they’re at, and giving them what they want.

With this in mind, the appeal of social media videos only makes sense. We know that billions of people are on social networks, and we know (or at least research leads us to believe) they want video.

Then again, certain developments may cause us to question what we think we know. How meaningful is it, really, if X% of users are watching X% of a video while scrolling through their feeds? And how can we be confident this data is even accurate, after the whole inflated metrics fiasco?

If this matter is pressing on your mind, you’re not alone. Social media is an eternally tough nut for B2B marketers to crack. In Content Marketing Institute’s (CMI) 2019 benchmarking report, fellow practitioners called out changes in social media algorithms as the second-biggest issue of importance this year, behind search algorithms.

We believe that best answer content is the most reliable way to remain visible amidst Google’s unpredictable shifts. Is video the best answer for enduring social media relevance? To explore that question, let’s dive into the latest news surrounding the three most prominent social platforms for B2B marketers: Facebook, Twitter, and LinkedIn*.

Facebook: Pivoting Once Again?

It was a natural direction. The engagement metrics for video were stellar, and brands couldn’t help noticing the way this content type was gaining higher placement in the platform’s feed algorithm.

But later that same year, the company disclosed a “miscalculation” that led to inflation of video view numbers. This later became the subject of a lawsuit from advertisers, alleging that Facebook knowingly obscured and downplayed this information.

And now? Facebook doesn’t seem to be quite as all-in on video as they once were. Earlier this month Zuckerberg laid out his privacy-focused vision for social networking, and talked about private messaging as a central emphasis going forward. The only time video was mentioned in his overview was a reference to “video chat.”

Casey Newton of The Verge surmises this “pivot to privacy” will result in diminishing prominence of the News Feed, which would lower the impact of all public-facing content including video.

It bears noting that Facebook video isn’t disappearing anytime soon. A recent study found that video posts drive more interaction on the platform than other types, and a product called Facebook Premiere launched late last year, enabling interactive video polls, pre-recorded live broadcasts, and more.

(Source)

At this moment, there’s no reason to abandon video on Facebook. However, the company’s evolving priorities are worth tracking. So too are the movements of their top competitors in the social space…

Twitter: Powering Up Video Analytics and Engagement

“There are around 1.2 billion video views on Twitter each day, which is 2x growth in 12 months according to Twitter internal data,” wrote Liz Alton. “Tweets with video attracted 10x more engagements than Tweets without video. And Promoted Tweets with videos save more than 50% on cost-per-engagement.”

Within the past few weeks, Twitter has rolled out new tools for maximizing video engagement by helping publishers understand which times of day people are most likely to watch, based on historical data. This is helpful info, since the ephemeral nature of Twitter’s feed can make it tough to nail down timing.

The insights are extremely high-level so we can’t necessarily draw specific conclusions about when audience segments (say, the B2B crowd) might be more likely to engage. But it’s a start, and I suspect we’ll only see the platform steepen its commitment to growing out video capabilities for brands.

LinkedIn: Let’s Do It Live!

In the past, we’ve shared pros, cons, and examples of real-time video for content marketing. The engagement, authenticity, and accessibility are attractive perks, and now marketers will have an opportunity to tap them with more B2B-centric audiences (and deeper professional insights around viewers).

TechCrunch says of LinkedIn’s vision for live video: “the plan is to cover conferences, product announcements, Q&As and other events led by influencers and mentors, office hours from a big tech company, earnings calls, graduation and awards ceremonies and more.” It’s easy to see how B2B audiences would find value in this kind of content, and you might already be seeding ideas for relevant broadcasts in your brain.

The State of Social Media Video for B2B Brands

We’re here to help you keep a finger on the pulse of this key tactical area. And while this is all — of course — subject to change, these appear to be the top present takeaways for B2B marketers where social media video is concerned:

Video still drives engagement on Facebook, but the platform’s heightening focus on privacy and direct messaging casts some doubt on the long-term impact. However, now is not the time to call it quits.

Twitter is only increasing its commitment, building out the advertiser’s toolkit after elevating live video last year.

Speaking of live video, it’s coming soon for all brands on LinkedIn, and offers an intriguing assortment of possibilities there for high-value B2B content.

Want more insight on where social media marketing stands today and where it’s heading? Check out some of our recent updates:

Social Media Marketing Benchmarks: What Works & Where to Focus

From Messenger Bots to the Growth of ‘Gram, Social Media Examiner’s Annual Report Reveals Trends to Watch

How to Survive the Social Media Midlife Crisis

*Disclosure: LinkedIn is a TopRank Marketing Client.

TopRank Marketing CEO Lee Odden is on the road again. His next stop? inOrbit 2019 Conference in Portorož, Slovenia on Thursday, March 14, 2019. Learn more here.

The post Where Do Facebook, Twitter, and LinkedIn Stand With B2B Video? appeared first on Online Marketing Blog – TopRank®.

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samuelpboswell · 5 years

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Where Do Facebook, Twitter, and LinkedIn Stand With B2B Video?

Modern B2B marketers understand that the key to an effective digital content strategy is meeting customers where they’re at, and giving them what they want. With this in mind, the appeal of social media videos only makes sense. We know that billions of people are on social networks, and we know (or at least research leads us to believe) they want video. Then again, certain developments may cause us to question what we think we know. How meaningful is it, really, if X% of users are watching X% of a video while scrolling through their feeds? And how can we be confident this data is even accurate, after the whole inflated metrics fiasco? If this matter is pressing on your mind, you’re not alone. Social media is an eternally tough nut for B2B marketers to crack. In Content Marketing Institute’s (CMI) 2019 benchmarking report, fellow practitioners called out changes in social media algorithms as the second-biggest issue of importance this year, behind search algorithms. We believe that best answer content is the most reliable way to remain visible amidst Google’s unpredictable shifts. Is video the best answer for enduring social media relevance? To explore that question, let’s dive into the latest news surrounding the three most prominent social platforms for B2B marketers: Facebook, Twitter, and LinkedIn*.

Facebook: Pivoting Once Again?

Not so long ago, Facebook was one of the leading forces behind the “video takeover” movement. In 2016, Mark Zuckerberg was predicting that within five years, he “wouldn’t be surprised if … most of the content that people see on Facebook and are sharing on a day-to-day basis is video.” It was a natural direction. The engagement metrics for video were stellar, and brands couldn’t help noticing the way this content type was gaining higher placement in the platform’s feed algorithm. But later that same year, the company disclosed a “miscalculation” that led to inflation of video view numbers. This later became the subject of a lawsuit from advertisers, alleging that Facebook knowingly obscured and downplayed this information. And now? Facebook doesn’t seem to be quite as all-in on video as they once were. Earlier this month Zuckerberg laid out his privacy-focused vision for social networking, and talked about private messaging as a central emphasis going forward. The only time video was mentioned in his overview was a reference to “video chat.” Casey Newton of The Verge surmises this “pivot to privacy” will result in diminishing prominence of the News Feed, which would lower the impact of all public-facing content including video. It bears noting that Facebook video isn’t disappearing anytime soon. A recent study found that video posts drive more interaction on the platform than other types, and a product called Facebook Premiere launched late last year, enabling interactive video polls, pre-recorded live broadcasts, and more.

(Source)

Twitter: Powering Up Video Analytics and Engagement

As Facebook appears to be taking its foot off the gas pedal with video, Twitter is pressing right down. We wrote last year about the platform’s renewed push for live video, and it seems that was only the beginning. A post on the company’s blog earlier this month asserted that “video is reshaping digital advertising,” and called out the format’s significant inroads. “There are around 1.2 billion video views on Twitter each day, which is 2x growth in 12 months according to Twitter internal data,” wrote Liz Alton. “Tweets with video attracted 10x more engagements than Tweets without video. And Promoted Tweets with videos save more than 50% on cost-per-engagement.” Within the past few weeks, Twitter has rolled out new tools for maximizing video engagement by helping publishers understand which times of day people are most likely to watch, based on historical data. This is helpful info, since the ephemeral nature of Twitter’s feed can make it tough to nail down timing. The insights are extremely high-level so we can’t necessarily draw specific conclusions about when audience segments (say, the B2B crowd) might be more likely to engage. But it’s a start, and I suspect we’ll only see the platform steepen its commitment to growing out video capabilities for brands.

LinkedIn: Let’s Do It Live!

Finally, we come to the No. 1 social network for B2B lead gen. LinkedIn has made video a major focus since launching the feature for brands last summer. The big fresh development here is the platform’s brand-new live streaming video service, which debuted in February. “LinkedIn Live” is still in beta form, so it’s not available to everyone, but we can safely assume it will be soon. In the past, we’ve shared pros, cons, and examples of real-time video for content marketing. The engagement, authenticity, and accessibility are attractive perks, and now marketers will have an opportunity to tap them with more B2B-centric audiences (and deeper professional insights around viewers). TechCrunch says of LinkedIn’s vision for live video: “the plan is to cover conferences, product announcements, Q&As and other events led by influencers and mentors, office hours from a big tech company, earnings calls, graduation and awards ceremonies and more.” It’s easy to see how B2B audiences would find value in this kind of content, and you might already be seeding ideas for relevant broadcasts in your brain.

The State of Social Media Video for B2B Brands

There’s an old saying that change is the only constant, and it certainly applies for social media. Keeping up with all the pivots and posturing can feel exhausting. Given the relative cost of investing in video content, this is a weighty issue for marketers. We’re here to help you keep a finger on the pulse of this key tactical area. And while this is all — of course — subject to change, these appear to be the top present takeaways for B2B marketers where social media video is concerned:

Twitter is only increasing its commitment, building out the advertiser’s toolkit after elevating live video last year.

Speaking of live video, it’s coming soon for all brands on LinkedIn, and offers an intriguing assortment of possibilities there for high-value B2B content.

Want more insight on where social media marketing stands today and where it’s heading? Check out some of our recent updates:

Social Media Marketing Benchmarks: What Works & Where to Focus

From Messenger Bots to the Growth of ‘Gram, Social Media Examiner’s Annual Report Reveals Trends to Watch

How to Survive the Social Media Midlife Crisis

*Disclosure: LinkedIn is a TopRank Marketing Client. TopRank Marketing CEO Lee Odden is on the road again. His next stop? inOrbit 2019 Conference in Portorož, Slovenia on Thursday, March 14, 2019. Learn more here.

The post Where Do Facebook, Twitter, and LinkedIn Stand With B2B Video? appeared first on Online Marketing Blog - TopRank®.

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befoundonlinemarketing · 5 years

Text

Where Do Facebook, Twitter, and LinkedIn Stand With B2B Video?

Facebook: Pivoting Once Again?

(Source)

Twitter: Powering Up Video Analytics and Engagement

LinkedIn: Let’s Do It Live!

The State of Social Media Video for B2B Brands

Twitter is only increasing its commitment, building out the advertiser’s toolkit after elevating live video last year.

Speaking of live video, it’s coming soon for all brands on LinkedIn, and offers an intriguing assortment of possibilities there for high-value B2B content.

Want more insight on where social media marketing stands today and where it’s heading? Check out some of our recent updates:

Social Media Marketing Benchmarks: What Works & Where to Focus

From Messenger Bots to the Growth of ‘Gram, Social Media Examiner’s Annual Report Reveals Trends to Watch

How to Survive the Social Media Midlife Crisis

The post Where Do Facebook, Twitter, and LinkedIn Stand With B2B Video? appeared first on Online Marketing Blog - TopRank®.

Where Do Facebook, Twitter, and LinkedIn Stand With B2B Video? posted first on http://www.toprankblog.com/

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christopheruearle · 5 years

Text

Where Do Facebook, Twitter, and LinkedIn Stand With B2B Video?

Facebook: Pivoting Once Again?

(Source)

Twitter: Powering Up Video Analytics and Engagement

LinkedIn: Let’s Do It Live!

The State of Social Media Video for B2B Brands

Twitter is only increasing its commitment, building out the advertiser’s toolkit after elevating live video last year.

Speaking of live video, it’s coming soon for all brands on LinkedIn, and offers an intriguing assortment of possibilities there for high-value B2B content.

Want more insight on where social media marketing stands today and where it’s heading? Check out some of our recent updates:

Social Media Marketing Benchmarks: What Works & Where to Focus

From Messenger Bots to the Growth of ‘Gram, Social Media Examiner’s Annual Report Reveals Trends to Watch

How to Survive the Social Media Midlife Crisis

The post Where Do Facebook, Twitter, and LinkedIn Stand With B2B Video? appeared first on Online Marketing Blog - TopRank®.

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fmservers · 5 years

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Investors and entrepreneurs need to address the mental health crisis in startups

Jake Chapman Contributor

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Jake Chapman is a managing partner at Alpha Bridge Partners.

More posts by this contributor

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Colin Kroll, was the co-founder of Vine and HQ Trivia, both consumer sensations that brought joy to millions; Anthony Bourdain, had been a chef, journalist and philosopher, who brought understanding and connectedness to millions of lives; while Robin Williams built a career as a brilliant comedian and actor.

What these three share in common is that they were all people at the pinnacle of their industry and they all died too soon. Their premature loss is a tragedy.

The most brilliant and creative amongst us are sometimes the most troubled and nowhere is that clearer than in the entrepreneurial ecosystem. With each passing unnecessary death the importance of mental health comes briefly into focus… but that focus lasts no longer than a news cycle and nothing changes. The time for lip service came and went long ago. We must take these issues seriously and we need to act.

The mental health epidemic is real. There are 18.5% Americans that will suffer from mental illness this year, 4% of them will suffer so acutely that it will substantially limit their ability to live their lives.

That means it is extremely likely you or someone you know is suffering right now and could use support. Moreover, unlike many of the challenges we face today, the most common expressions of mental health disorder (anxiety, depression, substance abuse and imposter syndrome) are largely addressable through individual action. Not only should we all take action, we all cantake action.

While national mental health statistics are troubling, they are downright terrifying for entrepreneurs. According to a study by Michael Freeman, entrepreneurs are 50% more likely to report having a mental health condition with some specific conditions being incredibly prevalent amongst founders.

Founders are:

2X more likely to suffer from depression

6X more likely to suffer from ADHD

3X more likely to suffer from substance abuse

10X more likely to suffer from bi-polar disorder

2X more likely to have psychiatric hospitalization;

and 2X more likely to have suicidal thoughts

Photo courtesy of Flickr/Thomas Shahan

Addressing the ongoing mental health catastrophe in entrepreneurship is a moral imperative, and for wise investors, it should be a function of doing business.

Venture capitalists make their living off of the blood, sweat, and tears of founders. It is through their passion and efforts that we succeed or fail. We can either choose to see founders purely as a means to an end (generating returns) or we can see them as the whole people they are.

When I make an effort to get to know our founders beyond the most superficial level then I cannot help but be moved by their personal struggles. Seeing founders in our portfolio succeed on a personal level is just as rewarding for me as sharing in their professional success. Luckily, I believe the two are intrinsically linked, which means we don’t have to choose.

As Michael Freeman writes:

“Mental health is as essential for knowledge work in the 21st century as physical health was for physical labor in the past. Creativity, ingenuity, insight, brilliance, planning, analysis, and other executive functions are often the cognitive cornerstones of breakthrough value creation by entrepreneurs.”

Depression, anxiety and mood disorders all actively work to undermine founder performance. They often contribute to burnout, co-founder conflict, toxic company culture, increased employee turnover, an inability to hire top talent, an inability to “show up” for important meetings and pitches and poor decision making in general. According to Noam Wasserman at HBS, 65% of failed startups fail for avoidable reasons like co-founder conflict. All of these experiences are exacerbated when founders are in a time of high mental and emotional strain.

Let’s assume that in a portfolio of 20 companies 15 of them fail or underperform and that Noam Wasserman’s 65% statistic holds true. That would mean that 10 of the 15 companies (65%) failed for avoidable “human centric” reasons. If a firm were able to help even half of those companies avoid failure caused by burnout and mental strain that would mean an additional five companies would be successful, doubling the number of successful outcomes in the portfolio.

Even if you’re a huge pessimist, to help change the trajectory for one out of ten companies, changes the portfolio from five winners to six. In other words, supporting founders before their “people problems” become business problems yields a 20% improvement in performance. Even if one were indifferent to the personal lives of the portfolio founders, they should care about founder health if they care about portfolio returns.

It’s great that investors profess to care about founders’ mental health, but words are not enough. We must act to reduce founders’ mental and emotional suffering. It’s the right thing to do and it’s good for business.

Photo courtesy of Flickr/Thomas Shahan

Why do entrepreneurs suffer so much more acutely?

Mental health problems permeate every industry not just the tech industry, but the statistics above would seem to indicate that we have a particular problem. What causes entrepreneurs to suffer at substantially higher than average rates? It’s a hard question to answer, and soon research from progressive labs like that of the Founder Central Initiative will help us to identify these drivers. For now, based on our own observations of founders, we believe there are several explanations which may contribute.

Self-Selection: Most founders are smart, driven and skilled people whose resume could almost certainly land them a job with a higher lifetime expected value (the median salary at Facebook is now $240,000) but they still choose the grueling, uncertain and more creative founder journey. Founders are almost certainly pre-disposed towards certain conditions (like ADHD) for example, Garret Loporto, in his book, “The Davinci Method” cites Fortune Magazine as claiming that people with ADHD are 300% more likely to start their own company than others.

Poisonous industry tropes: The narratives our industry tells are less real than pictures that grace the front of fashion magazines and are just as destructive. Photoshopped pictures of “perfect people” create an unattainable standard of beauty, the constant stream of stories about “overnight success” and “crushing it” create an unattainable standard for founders.

Startups are hard: The magic of a great team is in building a group with complementary skills. When just starting out founders don’t have a complete team and are required to do things they are not well suited to do. Working on projects that do not fit within a leader’s innate skills tends to be emotionally draining. It’s not uncommon in an early startup for introverts in the company to have to pitch and make sales calls while extroverts are forced to sit at a desk and grind away in a CRM.

Startups are alienating: The all-encompassing nature of a startup often causes founders to spend less time with family, friends and significant others and many are required to re-locate away from these support networks for funding or strategic reasons. As stress at a company builds, founders are more inclined to double down at work (a natural response to an emergency). This tendency only further burdens the founder by muting their supportive relationships and reduces their ability to cope with company pressures.

A founder must be a rock: There’s a lot of pressure put on founders to stay steady in times of company turmoil. As a result, they are often alone when they need others the most. Founders report that they feel that they cannot talk with their co-founders, especially when the problem is with the co-founder, they cannot pass the burden of their worry on to their employees, and feel that their friends and family do not understand or are tired of hearing about the company.

The “I am my company” syndrome: Founders blur the line between themselves and their companies in such a way that company failures often are felt as personal failures. Losing a customer contract or receiving a “no” from an investor can feel like a deeply personal rejection.

Founders eat last: I have yet to meet a founder who has a budgeted line item for self-care or who takes guilt free vacations. In almost every other skilled industry there is recognition that people have a right to take care of themselves and that a little bit of self-care actually leads to a more productive workforce. Investors, founders and poorly trained middle managers all perpetuate a myth in the startup ecosystem that the only way to be successful is to grind yourself inexorably to the bone.

Financial risk: In addition to opportunity cost, founders often go without a pay check and pour a significant portion of their personal capital into their businesses. This creates enormous financial stress and anxiety that sets up a scenario in which a business failure also creates personal financial ruin. A certain amount of “skin in the game” can be positive but founders are often already all-in emotionally with their businesses. A founder with too much skin in the game may live under a Sword of Damocles and be unable to focus on the key tasks, ironically bringing about their own worst fears.

Imposter Syndrome: Founders often suffer from the sense that they don’t belong where they are and that eventually they will be exposed as frauds. This leads founders to chalk success up to luck but to take all the blame for any failures. 58% of tech workers suffer from Imposter Syndromeand I suspect the number is substantially higher among founders.

Moving the goalposts: Founders find it difficult to celebrate the small wins, each victory brings on the next, greater challenge. The second most stressful time for founders is right before they are able to secure a major fundraise, the most stressful time is right afterwards.

Substance Abuse: Our industry is awash in alcohol and other substances that founders and tech workers are encouraged to consumer freely for bonding, as a social crutch, and for performance optimization. These substances are both a cause and a symptom of broader problems in the ecosystem.

I wager that simply reading the above list left you stressed out and self-identifying with a number of the factors that cause founders stress. Luckily there are some things we can all do to combat mental health strain.

Photo courtesy of Flickr/Thomas Shahan

What can investors and founders do about founder mental health?

Each of us who participates in the startup ecosystem contributes to the problem of poor founder health. This puts each of us in a position to positively impact this experience by acting. Here are a few things we can do:

Destigmatize

o Investors should make sure that the founders they work with know that they take mental health issues seriously. One way to do this is to take the Investors Pledge developed by Erin Frey and Ti Zhao at Kip. Just taking the pledge sends a powerful signal to founders that it’s OK for them to seek help. Better yet, investors, in their onboarding process with founders should explicitly touch on their support for the founders’ seeking mental health services when they feel compelled to do so.

o Drop the act. Being an investor is different from being a founder but it isn’t easy and investors suffer in many of the same ways. If investors want to support their founders, they need to be authentic and vulnerable in front of them. Investors need to show founders its ok to open up and that it’s ok to have doubts or to struggle with mental health.

o For founders, don’t spread or buy into the myths. When you’ve been grinding away on your business for years in anonymity and then have a major breakthrough, make sure your PR campaign accurately reflects the journey. You suffered to bring your company to the pinnacle of success and you had to invest heavily in yourself to survive the trip. Make sure when other founders read about your success they understand how you really got there.

Provide Resources

o It’s easy for people to forget how financially constrained most founders are. Just because they’ve raised $5 million in a recent financing doesn’t mean they necessarily have the personal capital to seek help and support. A portion of financing rounds should be earmarked for the founders themselves and investors should hold founders accountable for investing in their wellbeing and development.

o Founders need to include a line item in their P&L for wellness or self-care. Budgets are moral documents and they set the priorities of a company. If there is no line item for supporting the mental/physical/emotional well-being of the founders and employees, then the company will be devoid of the resources to offer this type of support. We, the participants in this ecosystem, need to put our money where our mouths are when we say that we are “founder friendly” and “invest in founders first”.

Don’t forget the mind body connection

o Mental, emotional and physical wellbeing are all deeply linked to one another. Just as mental health issues often lead to substance abuse, a lack of physical exercise or nutrition can also lead to depressive mood states and a lack of focus. The founder fifteen is as real as the freshman fifteen but it’s much more destructive.

Founders need to make sure to incorporate their physical activity of choice into their life, need to watch their nutritional intake and should consider activities such as yoga, meditation and intentional breathing that research shows help boost mood, sharpen focus and enhance emotional resilience. (Short plug, at Atlaswe work on addressing the whole person because we believe effective leaders are those who are both physically and emotionally fit.)

Connect, connect, connect

o Founders need to remain anchored in a support network. They should join a peer group, engage with old friends, go out on date nights with their significant other and make new friends. Not only is it a fun way to unload some of the pressure they’re under, but it’s a great reminder to founders that they have a separate existence from their company.

o Founders should take an intentional vacation away from work, tech, and business. If, like me, a founder can’t voluntarily disconnect even while on vacation, they should consider joining a community like Soulscapeor traveling off the grid so that they are forced to disconnect and recharge. Burnout rarely appears as the primary track in startup postmortems, but a trained ear can usually find its influence.

o Set a culture that is supportive of self-care. If everyone from the receptionist to the CEO is willing to seek help and take care of themselves, it creates a company-wide habit that enables everyone to thrive. A healthy culture will pay for itself a thousand times over in recruitment, lower turnover and happier, more productive people who are willing to sacrifice for the company when sacrifice is called for.

Set priorities not tasks

o Founders and A-type personalities tend to live and die by their calendar and their task lists. Unfortunately, task lists are just reminders that there are countless things to be done. For most of us our task lists are quite literally infinite. This is a recipe for unbearable mental strain and unmanageable cognitive load. The definition of anxiety is when we perceive that our ability to achieve is overwhelmed by the tasks at hand, which is inevitable when our tasks are ill defined, too large or seemingly unending. Instead of a task list, switch to a daily priorities list where only the urgent AND important items are listed. Completing these items may be more difficult but getting them off your plate is infinitely more satisfying.

Be vigilant

o Learn the warning signs of depression and burnout. People who are drowning don’t wave their hands in the air and shout for help, they slip silently beneath the waves and only trained life guards tend to spot people in trouble. It’s the same way with depression. Depressed people don’t mope around and they aren’t necessarily sad so much as numb. Here are things to look out for:

Persistent feelings of pessimism

Sad, anxious or empty mood

Change in behavior and loss of interest in previously enjoyed activities

Change in diet or eating schedule

Change in sleep schedule

Irritability

Inability to make decisions or concentrate

You can also use this validated self-assessment for depression

Building companies is inherently hard mentally, physically and emotionally but our ecosystem is a toxic one with dozens of factors all contributing to make it even more so. We are quite literally killing ourselves and thereby sabotaging our long-term competitiveness. There are tangible actions each one of us can take to start fixing this toxicity but at the end of the day but I believe most of those actions boil down to treating each other and ourselves as human beings. If we recognize and embrace our weaknesses and support one another in our imperfections, we will start seeing a healthier more sustainable entrepreneurial ecosystem.

Resources:

National Suicide Prevention Hotline: 1-800-273-8255

Depression resources: https://www.everydayhealth.com/depression/guide/resources/

Free/Cheap Peer Groups: https://www.evryman.co; https://www.chairmanmom.com; Atlas Events and Peer Groups

(if anyone knows of similar free resources, please share them in the comments)

Via Jonathan Shieber https://techcrunch.com

#TechCrunch

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