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#This is actually so good what the fuck whenever you whip put the realism it scares me it's literally so good
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40K factions and you
Space Marines:
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Your favorite flavor of ice cream is vanilla, but occasionally you might try some Neapolitan, if you’re feeling dangerous. You’re faction’s lore is designed from the ground up to accept your self-inserts, and the models are some of the easiest to paint in the entire range. None of this matters because no matter how unique you think your super-cool “realistic marines who use real tactics maaaaan” are they’ll always come out looking like a slight variation of the ones below
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8th edition has finally allowed you to feel a tiny sliver of the unbalanced and over-costed hell other factions have been stuck in for years, but unlike them, daddy GW is more than willing to spend a little extra on his bulky good bois so they still get all the coolest gear and lore. Like vanilla, small children love them, but they grow out of both eventually. 
edit: it was only a matter of time before GW stamped its foot down and made the inevitable decision that its favorite kid needs to be busted again. Then again in all fairness they toned down their overpoweredness from “godlike” to merely “demi-godlike” 
Imperial Guard:
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You’re a big “history fan”. You’ve seen Enemy at the Gates, watched some history channel shows about Nazi wonder weapons, and make 54 karma post on r/history_memes recycling debunked Eastern Front jokes. Only your intelligent eye is able to conflate this factions obvious Metal Slug levels of cartoonish design and tactics with realism, and you make sure to remind everyone else of said realism by comparing your tabletop exploits to your military experience in the reserves. Everyone used to like you back when the faction was actually made up of underdogs and under appreciated, but the Guant’s Ghosts references have gotten kinda stale, and no one appreciates the brass balls of these Starship Trooper knockoffs now that 8th edition supports and rewards the very same mindless horde tactics the Guard used to be mocked for in Lore. Despite having some of the most tried and true designs in the game, as well as an incredible amount of options, you will quickly find how limiting the only “realistic” army is in terms of customization and paint schemes, as anything but camo, grey, or tan looks goofy and reveals how silly this faction actually is. 
edit: If your army consists of wrapping 30 guardsmen around basilisks I recommend you take a short fall down a long flight of stairs. Fuck you, Evan.
Eldar:
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You’re a real shooter. You know what you like and you stick with it, cause lets face it, it takes a lot of loyalty to stick with these arrogant pricks. Their designs are unique but dated, their lore is a uneven mishmash of 40k grimdark schmultz Tolkien telephone, and Oliver Twist-esque whipping bois for whenever GW writers need to remind us how cool Space Marines are. But none of that matters because you know the truth: Eldar can kick tons of ass on the board, and look good doing it, as their unique designs lends them to all sorts of brilliant color combinations
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And unlike other armies their rare design updates improve on their aesthetic while keeping their 40k-ness, something that is becoming increasingly rare in this era of Tacticool marines and Fantasy-creep. Just don’t expect to be taken seriously by anyone but the old-heads.
Edit: Leave it to the whipping bois to be outshined in their own event and get a single model update. Thanks GW, very cool. 
Dark Eldar
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You are one of two people: a meta hopping smooth brain who only jumped ship once these guys got one of the best updates in 40k history, or a true intellectual who understood their hidden merit all along. Other faction players like to make fun of you for being edgy, when in reality you know that the Dark Eldar are just a bunch of sociopathic theater kids. They, like you, know how fucked from top to bottom this universe is, and instead of getting depressed they exclaimed “how can we be the best cartoon villains we can be?”. Despite having a relatively bare army list, the fact that these d-bags come in 3 flavors of crazy in a single army offers a ton of variety: the mustache twirling villainy of the Kabals, the crazy bloodstained snuff-stars of the Wych cults, and the BDSM horror show of the Covens. All three offer substantial benefits and drawbacks and must be played carefully in order t- 
Who am I kidding? You’re just gonna stuff  a bunch of Kabal warriors into Venoms and zoom around the map, aren’t you? Enjoy that speed, because your abysmal save stats wont protect you anything more than a furiously thrown walnut. At least your corpses will look rad clad in some of the grimest armor and gear in the game. 
edit: no longer anywhere near as dominent as they were in the earlier years of 8th, but they still look slick as hell and play great. 
Orks
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Your IQ randomly jumps from 20 to 200 throughout the day. There is no predicting this, no planning around this, no stopping this. You’re best bet is just to go along with it, and that’s why you play Orks. Orks are roudy good-time buddies who love slapstick slaughter, not having thoughts, and occasionally pulling of cunning plans that human savants would struggle to comprehend. Orks seem to be the only faction that know what joy is, which is why you as a player spread it to everyone else. Yes, the memes and screaming can be a bit much to others sometimes, but like with any other mentally handicapped child  everyone around just grits their teeth through your bad episodes if it means not upsetting your unique sensibilities. And considering that this army’s aesthetic revolves around cobbled together nonsense, you have a lot of uniqueness to give. Orks are easily the most creative faction in the game when it comes to conversions. Nothing is too goofy, too dumb, or too silly to scrap together. As for performance on the tabletop? Go ham. This is an army that rewards merry bullshit and randomness. Remember, you didn’t pick Orks to win, you picked them to have fun. 
edit: So are Orks actually getting anything or what? GW’s plans for this faction is as chaotic as the minds of the ADHD scrambled minds who play them
Necrons
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You have a very specific taste in... funky weird-science space Egyptians. Seriously, these guys are practically a completely different army to what they were a decade ago. Gone are the terminator references and eldritch lore nonsense, and here to stay is senility and glyphs. You lie to yourself, saying that you’re not really sure why you chose Necrons, but I know the truth: you chose them because they used to be busted. They used to be unfair. They used to be able to take out top-tier tanks with their version of pea shooters and come back after every turn. So overwhelmed were you by their dazzeling stats and bullshit cheese your brain’s wiring fried and the erratic firing of billions of flayed neurons made you think Necrons had cool lore and interesting models. But now they’ve been nerfed to hell, and you’re no longer stuck in that lasting state of sensory overload. Like a drunk snapping awake with a hangover you come to the painful reality: Necrons are kind of dull. So like me, you put them away in a shoebox forever, leaving their fragile sculpts to slowly fall apart.
Edit: FUCK WHERE IS THE SHOEBOX WHERE DID I LEAVE IT OH GOD OH OH NO OH FUCK THEY’RE ALL BROKEN MAYBE I CAN PUT THEM BACK TOGETHER BEFORE 9th EDITION LAUNCHES I’M SO SORRY FOR WHAT I DID TO YOU NOW MORE THAN EVER I NEED YOU, I NEED MY BOOOOOOOOYS!!!
Tau
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You will forever be hated by the community unfairly. You are accuse being anime - and this is true - yet the Eldar get away with being copied wholesale from 80′s space anime and no one seems to notice. You are made fun of for your bad melee, despite having one of the most comprehensively designed niches in an otherwise sloppy game and dominating with nearly every edition. You are made fun of for your lore, despite being largely separate from the cliches and story traps that everyone else has fallen into. You are hated because you are different; hated because you are Asian. 
Tau are an anomaly in 40k: a completely new faction that wasn’t directly ripped off of some other franchise and with an aesthetic that is wholly their own. I won’t be making fun of them because they get enough of that, and you don’t deserve it. Just know this dirty secret: Tau outsell almost every other xenos faction, and despite the supposedly unanimous hate are probably one of the strongest factions in terms of play-style and modelling in the franchise. 
Edit: The tau are grittier than ever, happy now? They still do the same thing they have always done anyways.
Chaos
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Unlike the DE you actually are edgy. You worship satan, you throw rocks at homeless people, you start fires because your dad doesn’t spank you enough. Chaos are the closest things that this cluster fuck of a universe can get to being the main villains. Their lore is at once intricate and stupid, both childish and metal as hell. You play chaos because getting your fingers pricked by the models’ spikes is the closest you can come to feeling anything anymore. Just like the chaos lore you love to hype yourself up, to puff your chest and revel in the darkness inside, but when confronted you tend to fold like wet tissue paper. You’ve stopped playing public games with these guys, because the other players don’t understand you and abuse the meta and make fun of your painting skills and  everything is so unfair and don’t you think that chaos marines should get buffs for their points cost, fuck?
Edit: The new models are slick and more power-metal minivan than ever, though the rules are still abysmal despite GW desperately wanting everyone to takes these guys seriously for once. 
Sisters of Battle
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GW writers and designers hates Catholics and they hate women, so naturally they hate Sister of Battl. They also hate you for playing them. Because of this SoB are a monument to neglected potential. They have one of the best female armor designs in fiction, great lore, and an interesting playstyle that relies on faith/determination based feats of strength and valor... but GW hate Catholics and women, so SoB get shafted everywhere all the time. More often than not you will be disappointed reading about their exploits as they continually get unfairly slaughtered, corrupted into the horny service of the pervert god, or used as receptacles for blood-based paint when the writer’s favorite faction needs to fight demons. With no plastic models in sight for over a decade everyone began to come to the slow and dreadful realization that GW was looking to Squat our favorite estrogen warriors, until a new revamp was announced. Unfortunately the beta rules look as lackluster as ever, but that’s fine, because as a SoB fan you have learned to expect that GW hates you, Catholics, and women. 
Edit: GW found God and got woke because now they love women and Jesus’ one true Church, but let it be known that reformation doesn’t occur overnight, as the SOB’s faces still betray GW’s lingering discomfort in the female form:
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Their rules are fun, and if every codex was designed like it 40k might actually be a fun game
Tyranids
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nom nom nom nom nom nom nom nom nom nom nom nom nom nom nom nom nom nom no- and that’s it that’s the Tyranids. I don’t know anything about them besides that, and neither do you, cause that’s their lore. Yes they have cool models, but next to no reliable updates. I’ll pray for you.  
Edit: it really looks like GW has just completely forgotten about you poor souls huh? The Night King, a character who is closely associated with the totally-not-reconned-Tyranid-invasion, comes back and not one word about you guys. They don’t even actively hate you like, say, they hate the Eldar. It’s just... apathy. 
Grey Knights
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HAHA AHAHAHAHA HA HA UHAHAHA HAHAAHAHAAHAH HAHA ha ha Ah......... he. hehahaaaAHAHAHAHA HAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA
edit: I hope you all realize that Grey Knights are far too specialized in fighting the permanently under performing forces of chaos to be 40ks “elite among elite.”  You and your entire faction has been made completely obsolescent by the Custodes. The rough times will continue, say hi to the Squats in heaven will you?
Custodes
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You are either insufferably full of yourself or a fine practitioner of the model making craft. Most likely though you are neither, and you picked them because you only need gold and red paint to make them look good. Custodes are the space marine’s space marines, and they’re better than you and everyone else. period. At least in lore. On the table their incredible individual stats and elite status are reflected in points cost, so for most large games you will be fielding what amounts to any other faction’s skirmishing army. Unfortunately, since 40k is a stat-sheet battler that favors raw bulk of rolls and stats over the quality of them, you’d be hard-pressed to do well in any serious game. However, for the luminous of mind, the small size is a blessing in disguise since you don’t need to buy and paint as many units as the other armies, and no matter how hard the guard player trashes you his 50 unpainted manlets will never look as good as your 15 gloriously crafted golden Chads. Stick to smaller games, and the individual strength of each model will make up for the glaring absence caused by their loss.
Ironically enough despite being an elite faction from a relatively obscure part of 40k lore, these attributes make Custodes the perfect casual player’s faction. It is my personal theory that if GW didn’t grossly inflate their prices to such a high degree everyone would have a Custodes army. 
Oh yeah, Henry Cavil plays these guys, because of course he does. 
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