#IAB categories API

[autoslong]

Ip2location web service free

Ip2location web service free install#

Ip2location web service free full#

Ip2location web service free code#

Ip2location web service free zip#

Ip2location web service freeload#

This can be an easy way to spot ‘bots’ or malicious users, as their IP cannot be geolocated.Ĭity level databases vary in accuracy depending on the region. GeoIP databases don’t carry data for servers and cloud providers. Generally speaking, country level databases are very accurate. GeoIP databases are only as accurate as the data inside them. You will need to register and obtain an API key to use it. They offer 20,000 free requests per month. Geolocation data is updated regularly and data accuracy is constantly improved.

Ip2location web service free install#

Alternatively, they also provide a geo IP database you can install in your own application if geo IP lookups are latency sensitive.Ībstract IP Geolocation API is another easy to implement and maintain API with clear documentation. Using the API, it has the advantage that you can perform a geoip lookup in the browser (say, for example, with serverless or Gatsby.js applications). IPGeolocation.io is an API & database service. Personally, I recommend taking a look at IPGeolocation.io first, as it’s a fully wrapped API service, with a free tier and reasonably priced thereafter, which will be suitable for most applications. Maxmind’s GeoLite2 Database (API & Database) There are several free databases available: The IP addresses themselves do not indicate anything about the geolocation of an IP. Geo IP databases are made by combining data from: IP addresses serve a similar purpose to phone numbers, and allow computers across the internet to communicate with each other. What is an IP address?Īn IP address is the unique number given to every device on the internet. Geo IP databases are used to perform geolocation using an IP address.

Use the IPv6 BIN file if you need to query BOTH IPv4 and IPv6 addresses.A geo IP database is a database of IP addresses with their locations tagged.

Use the IPv4 BIN file if you just need to query IPv4 addresses.

Ip2location web service freeload#

Download IP2Location sample databases at.freeload IP2Location LITE databases at.Translate IPv6 address from decimal number into hexadecimal address.Ĭonvert IPv4 range into a list of IPv4 CIDR notation.Ĭonvert IPv4 CIDR notation into a list of IPv4 addresses.Ĭonvert IPv6 range into a list of IPv6 CIDR notation.Ĭonvert IPv6 CIDR notation into a list of IPv6 addresses. Translate IPv6 address from hexadecimal address to decimal format. Translate IPv4 address from decimal number to dotted-decimal address. Translate IPv4 address from dotted-decimal address to decimal format. Verify if a string is a valid IPv6 address. Verify if a string is a valid IPv4 address. Return remaining credit of the web service account.īelow is the description of the functions available in the IP Tools class.

Ip2location web service free full#

You can get a full list of IAB content taxonomy category from here.īelow is the description of the functions available in the Web Service lookup. Return the IAB content taxonomy category of IP address or domain name. Return the IP address type (A-Anycast, B-Broadcast, M-Multicast & U-Unicast) of IP address or domain name. Return the ISP's usage type of IP address. Return average height of city above sea level in meters (m). Please visit Mobile Carrier Coverage to view the coverage report. Return the nearest weather observation station name.Ĭommercial brand associated with the mobile carrier. Return the nearest weather observation station code. Return the IDD prefix to call the city from another country. Please see Internet Connection Type for details. Return the UTC time zone (with DST supported). Return the city longtitude of the IP address. Return the city latitude of the IP address.

Ip2location web service free code#

Please visit ISO3166-2 Subdivision Code for the information of ISO3166-2 supported Return the ISO3166-2 region name of the IP address. Return the ISO3166-1 country name of the IP address. Return the ISO3166-1 country code (2-digits) of the IP address. Return the geolocation information in array. Open the IP2Location BIN data for lookup. BIN Databaseīelow is the description of the functions available in the BIN Database lookup. You can check the sample.py file to learn more about usage. To install this module type the following (for PyPI): pip install IP2Location The library reads the geo location information from IP2Location BIN data file.

Ip2location web service free zip#

This is a IP2Location Python library that enables the user to find the country, region or state, city, latitude and longitude, ZIP code, time zone, Internet Service Provider (ISP) or company name, domain name, net speed, area code, weather station code, weather station name, mobile country code (MCC), mobile network code (MNC) and carrier brand, elevation, usage type, address type and IAB category by IP address or hostname originates from.

#Ip2location web service free

[un-enfant-immature]

Daily Crunch: Dropbox acquires HelloSign

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here:

1. Dropbox snares HelloSign for $230M, gets workflow and e-signature

Dropbox’s SVP of engineering Quentin Clark sees this as more than simply bolting on electronic signature functionality to the Dropbox solution. For him, the workflow capabilities that HelloSign added in 2017 were key to the purchase.

“What is unique about HelloSign is that the investment they’ve made in APIs and the workflow products is really so aligned with our long-term direction,” Clark said. “It’s not just a thing to do one more activity with Dropbox, it’s really going to help us pursue that broader vision.”

2. Google and IAB ad category lists show ‘massive leakage of highly intimate data,’ GDPR complaint claims

The complaint — lodged last fall by Dr. Johnny Ryan of private browser Brave; Jim Killock, director of the Open Rights Group; and Michael Veale, a data and policy researcher at University College London — alleges “wide-scale and systemic breaches of the data protection regime by Google and others” in the behavioral advertising industry.

3. Too few cybersecurity professionals is a gigantic problem for 2019

That’s according to Robert Ackerman Jr., founder and a managing director of AllegisCyber, an early-stage cybersecurity venture firm.

4. Naspers takes full control of Russian classifieds site Avito in $1.16B deal

South African internet conglomerate Naspers is best known for backing Chinese tech giant Tencent, but it also operates a vast network of online classifieds businesses. That network just got a little larger.

5. Contentsquare, the digital experience insights platform, raises $60M Series C

Contentsquare offers cloud-based software that helps businesses understand how and why users are interacting with their app, mobile and web sites.

6. Scribd has more than 1M paying subscribers

The company also says it’s been profitable since early in 2017, and that it’s currently bringing in $100 million in annual recurring revenue.

7. It’s not Monday without a TechCrunch podcast roundup

This week, the Equity team covers the latest news from scooter startups, while Original Content reviews the dueling Fyre Festival documentaries and Mixtape talks to the team at #builtbygirls.

#TechCrunch

[endenogatai]

EU lawmakers say it’s time to go further on tackling disinformation

A major European Commission review of a Code of Practice aimed at combating the spread of disinformation online has concluded the self-regulatory instrument is failing to deliver enough transparency or accountability from the tech platforms and advertisers signed up to it.

EU lawmakers suggested today that a swathe of shortcomings identified with the current approach won’t be fixed without legally binding rules.

Although how exactly they will seek to tackle disinformation in forthcoming legislative packages, such as the Digital Services Act or the European Democracy Action Plan, remains to be seen.

Signatories to the Code of Practice on Disinformation include: Facebook, Google, Microsoft, Mozilla, TikTok and Twitter, along with the trade association representing online platforms (EDIMA).

A number of trade associations representing the advertising industry and advertisers are also signed up (namely: the European Association of Communications Agencies and the French, Czech, Polish and Danish national associations affiliated with it; the IAB Europe; and the World Federation of Advertisers plus its Belgian national association, the Union of Belgian Advertisers).

“The Code of Practice has shown that online platforms and the advertising sector can do a lot to counter disinformation when they are put under public scrutiny. But platforms need to be more accountable and responsible; they need to become more transparent. The time has come to go beyond self-regulatory measures. Europe is best placed to lead the way and propose instruments for more resilient and fair democracy in an increasingly digital world,” said Věra Jourová, VP for values and transparency, commenting on the assessment of the code in a statement.

In another supporting statement, Thierry Breton, commissioner for the Internal Market, added: “Organising and securing our digital information space has become a priority. The Code is a clear example of how public institutions can work more efficiently with tech companies to bring real benefits to our society. It is a unique tool for Europe to be assertive in the defence of its interests and values. Fighting disinformation is a shared responsibility, which the tech and advertising sector must fully assume.”

Must do better

On the positive side, the Commission review argues that the two-year-old Code of Practice on Disinformation has enabled “structured cooperation” with platforms which has boosted transparency and accountability (albeit, not enough), as well as providing a “useful” framework to monitor them and push for improvements in their policies on disinformation.

And, indeed, the Commission credits the Code with prompting “concrete actions and policy changes by the platforms aimed at countering disinformation”.

However the list of shortcomings identified by the review is long.

This is not surprising given the degree of wiggle room inherent in the approach, as we said at the time it launched. tl;dr: Getting adtech giants to agree to broad-brush commitments to do a vague something about a poorly defined set of interlinked issues vis-a-vis information shaping and manipulation gave plenty of space for platforms to cherry pick reported actions to make a show of ‘complying’. The Code also contains pretty glaring gaps.

Two years on the Commission agrees more effort is needed and commissioners said today it will take steps to address shortcomings in forthcoming legislative, without offering further detail.

The assessment groups the Code’s shortcomings into into four broad categories:

inconsistent and incomplete application of the Code across platforms and Member States;

lack of uniform definitions;

existence of several gaps in the coverage of the Code commitments;

limitations intrinsic to the self-regulatory nature of the Code;

Among the laundry list of problematic issues it identifies are:

Technical disparities in what’s offered across EU Member States

Failure to distinguish between measures aimed at scrutinising ad placements on platforms’ own sites vs third party sites

No sign of consistent implementation of restrictions on ad accounts promoting verified fake/misleading info

Questions over how well platforms are collaborating with third-party fact checkers and disinformation researchers

Questions over whether limits on ad placement are being enforced against websites that blatantly purvey misinformation

A lack of effective and joined up participation across the adtech chain to enable enforcement of ad placement limits against bad actors

Insufficiencies of implementation in ‘ad transparency’ policies for political ads and issue ads

Failure to ensure disclosure labels remain on ads that are organically shared

Limited functionality of the APIs offered for ad archives, questions over the completeness and quality of the searchable information

A lack of uniform registration and authorisation procedures for political ads

Reporting on bot/fake account activity being aggregated and provided at a global level, with no ability to see reports at EU Member State level

A lack of reporting on bot/fake account activity involving domestic not foreign actors

Insufficient information about tools intended to help users find trustworthy content, including a lack of data to demonstrate efficacy

Lack of a universal, user-friendly mechanism for reporting disinformation and being adequately informed of the outcome

A lack of consistent use of fact-checkers across platforms and in all EU Member states and languages

The assessment also identifies gaps in what the code covers — such as types of manipulative online behavior that fall outside the current scope (such as hack-and-leak operations; impersonation; the creation of fictitious groups or fake parody accounts; the theft of existing artefacts; deep fakes; the purchase of fake engagements; and the involvement of influencers).

“The experience gained through the monitoring of the Code shows that the scope of its commitments may be too narrow,” it suggests, adding: “The vagueness of the Code’s commitments in this respect creates serious risks of incomplete action against disinformation.”

Microtargeting of political ads is also discussed in the assessment as a gap.

On this it writes:

The Code presently does not prohibit micro-targeting or restrict the range of targeting criteria that platforms may offer with respect to paid-for political content, although one of the objectives set out for the Code in the April 2018 Communication was “restricting targeting options for political advertising.” Recent research shows that the vast majority of the public are opposed to the micro-targeting concerning certain content (including political advertising) or based on certain sensitive attributes (including political affiliation). Further reflections in this area will be pursued without prejudice to any future policy on micro-targeting of commercial ads.

The Commission also notes that the European Cooperation Network on elections is “currently investigating the issue in depth”. “This work will inform the European Democracy Action Plan, which will look into the issue of micro-targeting in political campaigns to ensure greater transparency on paid political advertising,” it adds.

The review also points to a major gap around the fairness of online political ads — given the lack of rules at EU level establishing spending limits for political advertising (or “addressing fair access to media for political parties or candidates participating in the elections to the European Parliament”), combined with a variable approach from platforms to whether or not they allow political ads.

“The issue of online application of laws in the electoral context and their modernisation is addressed in the work of the European Cooperation Network on Elections. The European Democracy Action Plan will look into solutions to ensure greater transparency of paid political advertising as well as clearer rules on the financing of European political parties,” it adds.

Another major deficiency of the code the Commission assessment identifies is the lack of adequate key performance indicators to enable effective monitoring.

The Commission further identifies a number of inherent limits to the self-regulatory approach — such as a lack of universal participation creating inequalities and variable compliance; and the lack of an independent oversight mechanism for monitoring performance.

It also highlights concerns about risks to fundamental rights from the current approach — such as the lack of a complaints procedure or other remedies.

In conclusion, the Commission suggests a number of improvements for the code — such as “commonly-shared definitions, clearer procedures, more precise commitments and transparent key performance indicators and appropriate monitoring” — as well as calling for further effort to broaden participation, in particular from the advertising sector.

It also wants to see a more structured model for cooperation between platforms and the research community.

“At present, it remains difficult to precisely assess the timeliness, comprehensiveness and impact of platforms’ actions, as the Commission and public authorities are still very much reliant on the willingness of platforms to share information and data. The lack of access to data allowing for an independent evaluation of emerging trends and threats posed by online disinformation, as well as the absence of meaningful KPIs to assess the effectiveness of platforms’ policies to counter the phenomenon, is a fundamental shortcoming of the current Code,” it notes. 

“A structured monitoring programme may constitute a pragmatic way to mobilise the platforms and secure their accountability. The programme for monitoring disinformation around COVID-19 foreseen in the June 2020 Communication will be an opportunity to verify the adequacy of such an approach and prepare the ground for further reflection on the best way forward in the fight to disinformation,” it adds.

A consultation on the Commission’s European Democracy Action plan concludes next week — and that’s one vehicle where it might seek to set down more fixed and measurable counter-disinformation requirements.

The Digital Services Act, meanwhile, which is slated to tackle platform responsibilities, is due in draft by the end of the year.

First COVID-19 disinformation reports

Also today the Commission has published the first monthly reports of action taken against coronavirus-related disinformation by Facebook, Google, Microsoft, TikTok, Twitter and Mozilla.

In June it pressed platforms for more detailed data on actions being taken to promote authoritative content; improve users’ awareness; and limit coronavirus disinformation and advertising related to COVID-19.

“Overall, they show that the signatories to the Code have stepped up their efforts,” the Commission writes today, noting that all platforms have increased the visibility of authoritative sources — by giving prominence to COVID-19 information from the WHO and national health organisations, and by deploying “new tools and services to facilitate access to relevant and reliable information relating to the evolution of the crisis”.

Although here, too, it notes that some of the products or services were not deployed in all EU countries.

“Platforms have stepped up their efforts to detect cases of social media manipulation and malign influence operations or coordinated inauthentic behaviour. While platforms detected a high number of content including false information related to COVID-19, they did not detect coordinated disinformation operations with specific focus on COVID-19 run on their services,” it adds.

On ads the third party sites purveying COVID-19 disinformation it says the reports highlight “robust actions” taken to limit the flow of advertising, while providing free COVID-related ads space to government and healthcare organisations.

from RSSMix.com Mix ID 8204425 https://ift.tt/3bQPA0b via IFTTT

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[christopherross7601]

Daily Crunch: Dropbox acquires HelloSign

Google Analytics Certification Exam: Get Certified in 2 Days

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here:

1. Dropbox snares HelloSign for $230M, gets workflow and e-signature

Dropbox’s SVP of engineering Quentin Clark sees this as more than simply bolting on electronic signature functionality to the Dropbox solution. For him, the workflow capabilities that HelloSign added in 2017 were key to the purchase.

“What is unique about HelloSign is that the investment they’ve made in APIs and the workflow products is really so aligned with our long-term direction,” Clark said. “It’s not just a thing to do one more activity with Dropbox, it’s really going to help us pursue that broader vision.”

2. Google and IAB ad category lists show ‘massive leakage of highly intimate data,’ GDPR complaint claims

The complaint — lodged last fall by Dr. Johnny Ryan of private browser Brave; Jim Killock, director of the Open Rights Group; and Michael Veale, a data and policy researcher at University College London — alleges “wide-scale and systemic breaches of the data protection regime by Google and others” in the behavioral advertising industry.

3. Too few cybersecurity professionals is a gigantic problem for 2019

That’s according to Robert Ackerman Jr., founder and a managing director of AllegisCyber, an early-stage cybersecurity venture firm.

4. Naspers takes full control of Russian classifieds site Avito in $1.16B deal

South African internet conglomerate Naspers is best known for backing Chinese tech giant Tencent, but it also operates a vast network of online classifieds businesses. That network just got a little larger.

5. Contentsquare, the digital experience insights platform, raises $60M Series C

Contentsquare offers cloud-based software that helps businesses understand how and why users are interacting with their app, mobile and web sites.

6. Scribd has more than 1M paying subscribers

The company also says it’s been profitable since early in 2017, and that it’s currently bringing in $100 million in annual recurring revenue.

7. It’s not Monday without a TechCrunch podcast roundup

This week, the Equity team covers the latest news from scooter startups, while Original Content reviews the dueling Fyre Festival documentaries and Mixtape talks to the team at #builtbygirls.

Make Google AdWords your B*****

from Chriss H Feed https://tcrn.ch/2B8ZFEG via IFTTT

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[fmservers]

Daily Crunch: Dropbox acquires HelloSign

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here:

1. Dropbox snares HelloSign for $230M, gets workflow and e-signature

Dropbox’s SVP of engineering Quentin Clark sees this as more than simply bolting on electronic signature functionality to the Dropbox solution. For him, the workflow capabilities that HelloSign added in 2017 were key to the purchase.

“What is unique about HelloSign is that the investment they’ve made in APIs and the workflow products is really so aligned with our long-term direction,” Clark said. “It’s not just a thing to do one more activity with Dropbox, it’s really going to help us pursue that broader vision.”

2. Google and IAB ad category lists show ‘massive leakage of highly intimate data,’ GDPR complaint claims

The complaint — lodged last fall by Dr. Johnny Ryan of private browser Brave; Jim Killock, director of the Open Rights Group; and Michael Veale, a data and policy researcher at University College London — alleges “wide-scale and systemic breaches of the data protection regime by Google and others” in the behavioral advertising industry.

3. Too few cybersecurity professionals is a gigantic problem for 2019

That’s according to Robert Ackerman Jr., founder and a managing director of AllegisCyber, an early-stage cybersecurity venture firm.

4. Naspers takes full control of Russian classifieds site Avito in $1.16B deal

South African internet conglomerate Naspers is best known for backing Chinese tech giant Tencent, but it also operates a vast network of online classifieds businesses. That network just got a little larger.

5. Contentsquare, the digital experience insights platform, raises $60M Series C

Contentsquare offers cloud-based software that helps businesses understand how and why users are interacting with their app, mobile and web sites.

6. Scribd has more than 1M paying subscribers

The company also says it’s been profitable since early in 2017, and that it’s currently bringing in $100 million in annual recurring revenue.

7. It’s not Monday without a TechCrunch podcast roundup

This week, the Equity team covers the latest news from scooter startups, while Original Content reviews the dueling Fyre Festival documentaries and Mixtape talks to the team at #builtbygirls.

Via Anthony Ha https://techcrunch.com

#TechCrunch

[toomanysinks]

Daily Crunch: Dropbox acquires HelloSign

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here:

1. Dropbox snares HelloSign for $230M, gets workflow and e-signature

Dropbox’s SVP of engineering Quentin Clark sees this as more than simply bolting on electronic signature functionality to the Dropbox solution. For him, the workflow capabilities that HelloSign added in 2017 were key to the purchase.

“What is unique about HelloSign is that the investment they’ve made in APIs and the workflow products is really so aligned with our long-term direction,” Clark said. “It’s not just a thing to do one more activity with Dropbox, it’s really going to help us pursue that broader vision.”

2. Google and IAB ad category lists show ‘massive leakage of highly intimate data,’ GDPR complaint claims

The complaint — lodged last fall by Dr. Johnny Ryan of private browser Brave; Jim Killock, director of the Open Rights Group; and Michael Veale, a data and policy researcher at University College London — alleges “wide-scale and systemic breaches of the data protection regime by Google and others” in the behavioral advertising industry.

3. Too few cybersecurity professionals is a gigantic problem for 2019

That’s according to Robert Ackerman Jr., founder and a managing director of AllegisCyber, an early-stage cybersecurity venture firm.

4. Naspers takes full control of Russian classifieds site Avito in $1.16B deal

South African internet conglomerate Naspers is best known for backing Chinese tech giant Tencent, but it also operates a vast network of online classifieds businesses. That network just got a little larger.

5. Contentsquare, the digital experience insights platform, raises $60M Series C

Contentsquare offers cloud-based software that helps businesses understand how and why users are interacting with their app, mobile and web sites.

6. Scribd has more than 1M paying subscribers

The company also says it’s been profitable since early in 2017, and that it’s currently bringing in $100 million in annual recurring revenue.

7. It’s not Monday without a TechCrunch podcast roundup

This week, the Equity team covers the latest news from scooter startups, while Original Content reviews the dueling Fyre Festival documentaries and Mixtape talks to the team at #builtbygirls.

source https://techcrunch.com/2019/01/28/daily-crunch-dropbox-acquires-hellosign/

[martechadvisor-blog]

4 Ways Understanding Your Content & Your Audience Can Help You Achieve Conversions

Monetization of digital media is the battle in which the future of news will be decided. Successful monetization requires powerful Content Analytics that can be used to optimize for conversions. In this article by Roman Karachinsky Co-founder & CEO - News360, we explore 4 ways to accomplish this goal.

Whether you are a content marketer, e-commerce merchandiser or a digital media publisher, improving conversions is probably high up on your list of goals. What counts as a conversion could differ based on the business model, but it is undeniable that the key to optimizing for conversions is the correlation between the behavior of your audience and the content they interact with.

Conversions in digital media publishing

2018 has been challenging for digital publishers - Unreliable traffic from social media, rising ad-fraud and the quest for a sustainable monetization plan has pushed several digital news publishers to get creative. Some have opted for affiliate marketing spin-offs such as Wirecutter by the New York Times, while others have expanded on the native advertising experiments to acquire or launch full-fledged agencies & brand studios such as CNX by Conde Nast, Virtue by Vice, etc. Even more have pivoted from advertising to paywalls and subscriptions to find a more sustainable and predictable revenue stream.

Each of the above monetization methods has its own conversion mechanics, but optimizing paywall conversions is the one where publishers retain the most control and can gain maximum lift in their revenue since all incremental revenue adds directly to their bottomline.

Also Read: How Good Content Management Can Help in Sales Enablement

Any analysis of subscription conversions and the levers that drive success must answer the following questions:

1. Buyer: Who are the audience segments that show high interest in our content?

2. Value: Why are the readers consuming these articles - what’s their takeaway?

3. Location: Where can we find more such highly engaged readers?

To be able to answer these, we need to be able to view macro-trends across news stories, articles and the entire ecosystem of content. This leads to the following spin-off question:

4. Product: How can we group the stories we publish for meaningful analysis?

I recommend the following 4 steps that will guide your team in answering these questions and maximizing conversions.

1, Content classification & analysis

There are several approaches to classifying stories & content - most news sites and apps will have broad, structured categories that their content lives in, and freeform tags that authors assign to stories they create.

As editors will attest, manual tagging of stories can be infuriatingly inconsistent (uppercase and lowercase, hyphens, too few tags, too many tags etc.) thereby defeating their purpose, besides having negative implications for SEO. With hundreds of contributing writers, distributed around the globe, it is challenging to maintain a structured multi-level set of parent topics and its related child tags with purely manual tagging. IAB’s content taxonomy is a fine effort that attempts to standardize this, but to ensure consistent tagging & classification for all stories, Natural Language Processing (NLP) powered tagging is a gamechanger.

Enrich your Data Warehouse or DMP entry for each news story with accurate tags generated by NLP which will allow you to classify, filter and analyze similar and related news stories as grouped entities. What’s more, you can also add rich metadata such as sentiment, linguistic complexity, word count, etc. to use in passive personalization and editorial analysis. This can be invaluable for advanced applications such as audience behavior analysis, content mix analysis, personalization, ad-targeting, audience growth forecasting.

Implementing NLP for tagging has become a lot easier than it used to be, with a wide variety of commercial and academic options including Google, Microsoft, Stanford University and NativeAI. While all these offer powerful APIs for direct & easy access, some offer open taxonomies for generic use such as speech tagging whereas others offer a broad & hierarchical taxonomy for digital news media classification.

Here’s what an overview of your content mix in such a system could look like:

2. Audience segmentation by interests

Most web analytics tools already offer the capability to measure the volume, source and quality of interactions by readers on a website. If you combine this data with the content categories this gives you a powerful ability to segment audiences who demonstrate a high level of interest in certain topics and observe their behavior to unlock insights.

For example - Analytics tools today can let you identify that 65% of the readers on a sports website in a given day have read 1 specific story about football. What if you could group all 12 stories about football that were published today and discover that in truth, 85% of readers are interested in Football? Further, what if it also tells you that 60% of the Football loving audience is also interested in competitive skiing?

This is the kind of audience segment data when used in tandem with audience acquisition campaigns allows you to boost conversions by delivering a personalized approach.

3. Targeting content recommendations & newsletters

To boost audience engagement, the number of stories read per session and repeat visits, customized hooks can be a powerful driver. Smart content recommendations at the end of stories, customized banners to draw attention to related perspectives.

For instance, we can extend the above example of readers who demonstrate high interest in Football and Country music and devise the following hooks:

On any story in these 2 topics, intersperse stories that show high engagement rates as ‘recommended stories’ only to this audience segment

In descriptive stories, use dynamic graphics/analogies from topics readers relate to

Customize design, frequency and copy of Subscription paywall or Newsletter prompts

Personalize newsletters to include only ‘Unread’ stories which show high engagement with a similar audience from these 2 topics

Use overlapping audience interest topics & associated keywords from taxonomy for targeting Advertisements in programmatic and self-serve campaigns  

4. Channel-engagement-topic affinity & targeting

While all the ideas I covered above deal with funnel optimization and retention, sustainable conversion growth can only be achieved by widening the top of the marketing funnel.

The ability to group stories by topics, allows you to explore analytics and discover affinities between acquisition channels, engagement volume & quality and topics. For instance, organic Instagram traffic might show characteristics such as low-engagement, high volume behavior with a bent towards experiences - food, travel, art, sports & entertainment. In contrast, Twitter referred users might depict high interest in time-sensitive political, sporting or incident-driven stories.

The next part in this step is to tie this with conversions by identifying clusters of channel-engagement level-topic combinations with likelihood to convert. In the above instance, Instagram might be better for goals such as CPA Advertising or Affiliate purchases with physical products while subscriptions may work better on the latter option.

Once you have derived distinct user clusters, with conversion affinities, you can use them for acquiring more such users in the following ways:

Search engine optimization for keywords with high likelihood to convert

Paid campaigns on social and digital platforms such as Facebook, Linkedin, Google etc. including lookalike audiences

Include this audience insight to plan all other marketing activity such as organic social media, events, offline campaigns etc.  

Also Read: Content Marketing: If Everyone Makes Noise, How Will You Be Heard

There’s no doubt that the Digital publishing industry will rely on conversions for subscriptions, sales and other creative monetization avenues to grow. Adopting these techniques will help publishers deliver a user-friendly experience while ensuring that their revenues continue to grow.

This article was first appeared on MarTech Advisor

#martech #marketing #technology #business #cmo

[file-formats-programming]

Classify Document or Raw Text & Headers/Footers Detection for PDF Conversion inside Cloud Apps

What's New in this Release?

Aspose team is pleased to announce the release of Aspose.Words for Cloud 18.5. This release introduces brand new API that performs text and document classification using machine learning and natural language processing techniques. Moreover PDF to Word conversion now supports detecting headers and footers. This release introduces an API that performs text and document classification using machine learning and natural language processing techniques. Currently, text samples and documents are classified into Interactive Advertising Bureau (IAB) taxonomy categories. PDF to Word conversion now supports detecting headers and footers. Sections of PDF pages containing page numbers, document names etc. will be converted as headers and footers in Word document that do not affect rest of the page layout and are not moved while the document is being edited. The following methods now support “documentFileName” parameter:

Classification API

Headers/footers detection for PDF conversion

documentFileName parameter for PUT methods

The new attribute is handy when resulting document has dynamic field for document name, and allows specifying that via API or SDK. Start a free trial today – all users need is to sign up with the Aspose for Cloud service. Once signed up, users are ready to try the powerful file processing features offered by Aspose for Cloud.

Overview: Aspose for Cloud

Aspose for Cloud is a cloud-based document generation, conversion and automation platform for developers that offer a unique suite of APIs to work with Word documents, Excel spreadsheets, PowerPoint presentations, PDFs, and email formats and protocols. It supports all features for file processing, document scanning, barcodes creation and recognition, and allows extracting text or images too. Users can also work with SaaSpose APIs using REST SDKs that can be called from .NET, Java, PHP and Ruby etc.

More about Aspose for Cloud

Learn More about Aspose.Words for Cloud

Download latest release of Aspose.Words for Cloud

Online Documentation for Aspose.Words for Cloud

Ask technical questions/queries from Aspose Support Team

#perform Document classification #Classify Raw Text #Word to PDF conversion #footers detection for PDF conversion #Headers for PDF conversion #Word REST API #Cloud Document APIs

[pretty-prima-blog]

Mobile Marketing, Sms Gateway, Mobile Marketing, Dedicated Shortcode, Bulk Sms, 2 Way Api

New Post has been published on https://app2chart.com/mobile-marketing-sms-gateway-mobile-marketing-dedicated-shortcode-bulk-sms-2-way-api-2/

Mobile Marketing, Sms Gateway, Mobile Marketing, Dedicated Shortcode, Bulk Sms, 2 Way Api

Mobile Marketing can refer to one of two categories of marketing. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a mobile phone (this is an example of horizontal telecommunication convergence). Second, and a more traditional definition, is meant to describe marketing in a moving fashion – for example – technology road shows or moving billboards. Marketing on a mobile phone has become increasingly popular ever since the rise of SMS (Short Message Service) in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. Over the past few years SMS has become a legitimate advertising channel in some parts of the world. This is because unlike email over the public internet, the carriers who police their own networks have set guidelines and best practices for the mobile media industry (including mobile advertising). The IAB (Interactive Advertising Bureau) and the Mobile Marketing Association, as well, have established guidelines and are evangelizing the use of the mobile channel for marketers. While this has been fruitful in developed regions such as North America, Western Europe and some other countries, mobile SPAM messages (SMS sent to mobile subscribers without a legitimate and explicit opt-in by the subscriber) remain an issue in many other parts or the world, partly due to the carriers selling their member databases to third parties. Mobile Marketing via SMS has expanded rapidly in Europe and Asia as a new channel to reach the consumer. SMS initially received negative media coverage in many parts of Europe for being a new form of spam as some advertisers purchased lists and sent unsolicited content to consumer’s phones; however, as guidelines are put in place by the mobile operators, SMS has become the most popular branch of the Mobile Marketing industry with several 100 million advertising SMS sent out every month in Europe alone. In North America the first cross-carrier SMS shortcode campaign was run by Labatt Brewing Company in 2002. Over the past few years mobile short codes have been increasingly popular as a new channel to communicate to the mobile consumer. Brands have begun to treat the mobile shortcode as a mobile domain name allowing the consumer to text message the brand at an event, in store and off any traditional media. SMS services typically run off a short code, but sending text messages to an email address is another methodology. Short codes are 5 or 6 digit numbers that have been assigned by all the mobile operators in a given country for the use of brand campaign and other consumer services. The mobile operators vet every application before provisioning and monitor the service to make sure it does not diverge from its original service description. Besides short codes, inbound SMS is very often based on long numbers (international number format, e.g. [phone]), which can be used in place of short codes or premium-rated short messages for SMS reception in several applications, such as product promotions and campaigns. Long numbers are internationally available, as well as enabling businesses to have their own number, rather than short codes which are usually shared across a number of brands. Additionally, long numbers are non-premium inbound numbers. One key criterion for provisioning is that the consumer opts in to the service. The mobile operators demand a double opt in from the consumer and the ability for the consumer to opt out of the service at any time by sending the word STOP via SMS. These guidelines are established in the MMA Consumer Best Practices Guidelines which are followed by all mobile marketers in the United States.

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[thereaderscafenetwork-blog]

Mobile Marketing, Sms Gateway, Mobile Marketing, Dedicated Shortcode, Bulk Sms, 2 Way Api

New Post has been published on https://app2chart.com/mobile-marketing-sms-gateway-mobile-marketing-dedicated-shortcode-bulk-sms-2-way-api-2/

Mobile Marketing, Sms Gateway, Mobile Marketing, Dedicated Shortcode, Bulk Sms, 2 Way Api

Mobile Marketing can refer to one of two categories of marketing. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a mobile phone (this is an example of horizontal telecommunication convergence). Second, and a more traditional definition, is meant to describe marketing in a moving fashion – for example – technology road shows or moving billboards. Marketing on a mobile phone has become increasingly popular ever since the rise of SMS (Short Message Service) in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. Over the past few years SMS has become a legitimate advertising channel in some parts of the world. This is because unlike email over the public internet, the carriers who police their own networks have set guidelines and best practices for the mobile media industry (including mobile advertising). The IAB (Interactive Advertising Bureau) and the Mobile Marketing Association, as well, have established guidelines and are evangelizing the use of the mobile channel for marketers. While this has been fruitful in developed regions such as North America, Western Europe and some other countries, mobile SPAM messages (SMS sent to mobile subscribers without a legitimate and explicit opt-in by the subscriber) remain an issue in many other parts or the world, partly due to the carriers selling their member databases to third parties. Mobile Marketing via SMS has expanded rapidly in Europe and Asia as a new channel to reach the consumer. SMS initially received negative media coverage in many parts of Europe for being a new form of spam as some advertisers purchased lists and sent unsolicited content to consumer’s phones; however, as guidelines are put in place by the mobile operators, SMS has become the most popular branch of the Mobile Marketing industry with several 100 million advertising SMS sent out every month in Europe alone. In North America the first cross-carrier SMS shortcode campaign was run by Labatt Brewing Company in 2002. Over the past few years mobile short codes have been increasingly popular as a new channel to communicate to the mobile consumer. Brands have begun to treat the mobile shortcode as a mobile domain name allowing the consumer to text message the brand at an event, in store and off any traditional media. SMS services typically run off a short code, but sending text messages to an email address is another methodology. Short codes are 5 or 6 digit numbers that have been assigned by all the mobile operators in a given country for the use of brand campaign and other consumer services. The mobile operators vet every application before provisioning and monitor the service to make sure it does not diverge from its original service description. Besides short codes, inbound SMS is very often based on long numbers (international number format, e.g. [phone]), which can be used in place of short codes or premium-rated short messages for SMS reception in several applications, such as product promotions and campaigns. Long numbers are internationally available, as well as enabling businesses to have their own number, rather than short codes which are usually shared across a number of brands. Additionally, long numbers are non-premium inbound numbers. One key criterion for provisioning is that the consumer opts in to the service. The mobile operators demand a double opt in from the consumer and the ability for the consumer to opt out of the service at any time by sending the word STOP via SMS. These guidelines are established in the MMA Consumer Best Practices Guidelines which are followed by all mobile marketers in the United States.

app marketing

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[zuranimukherjeenudexn]

Mobile Marketing, Sms Gateway, Mobile Marketing, Dedicated Shortcode, Bulk Sms, 2 Way Api

New Post has been published on https://app2chart.com/mobile-marketing-sms-gateway-mobile-marketing-dedicated-shortcode-bulk-sms-2-way-api-2/

Mobile Marketing, Sms Gateway, Mobile Marketing, Dedicated Shortcode, Bulk Sms, 2 Way Api

Mobile Marketing can refer to one of two categories of marketing. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a mobile phone (this is an example of horizontal telecommunication convergence). Second, and a more traditional definition, is meant to describe marketing in a moving fashion – for example – technology road shows or moving billboards. Marketing on a mobile phone has become increasingly popular ever since the rise of SMS (Short Message Service) in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. Over the past few years SMS has become a legitimate advertising channel in some parts of the world. This is because unlike email over the public internet, the carriers who police their own networks have set guidelines and best practices for the mobile media industry (including mobile advertising). The IAB (Interactive Advertising Bureau) and the Mobile Marketing Association, as well, have established guidelines and are evangelizing the use of the mobile channel for marketers. While this has been fruitful in developed regions such as North America, Western Europe and some other countries, mobile SPAM messages (SMS sent to mobile subscribers without a legitimate and explicit opt-in by the subscriber) remain an issue in many other parts or the world, partly due to the carriers selling their member databases to third parties. Mobile Marketing via SMS has expanded rapidly in Europe and Asia as a new channel to reach the consumer. SMS initially received negative media coverage in many parts of Europe for being a new form of spam as some advertisers purchased lists and sent unsolicited content to consumer’s phones; however, as guidelines are put in place by the mobile operators, SMS has become the most popular branch of the Mobile Marketing industry with several 100 million advertising SMS sent out every month in Europe alone. In North America the first cross-carrier SMS shortcode campaign was run by Labatt Brewing Company in 2002. Over the past few years mobile short codes have been increasingly popular as a new channel to communicate to the mobile consumer. Brands have begun to treat the mobile shortcode as a mobile domain name allowing the consumer to text message the brand at an event, in store and off any traditional media. SMS services typically run off a short code, but sending text messages to an email address is another methodology. Short codes are 5 or 6 digit numbers that have been assigned by all the mobile operators in a given country for the use of brand campaign and other consumer services. The mobile operators vet every application before provisioning and monitor the service to make sure it does not diverge from its original service description. Besides short codes, inbound SMS is very often based on long numbers (international number format, e.g. [phone]), which can be used in place of short codes or premium-rated short messages for SMS reception in several applications, such as product promotions and campaigns. Long numbers are internationally available, as well as enabling businesses to have their own number, rather than short codes which are usually shared across a number of brands. Additionally, long numbers are non-premium inbound numbers. One key criterion for provisioning is that the consumer opts in to the service. The mobile operators demand a double opt in from the consumer and the ability for the consumer to opt out of the service at any time by sending the word STOP via SMS. These guidelines are established in the MMA Consumer Best Practices Guidelines which are followed by all mobile marketers in the United States.

app marketing

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[lightningwolf66]

Mobile Marketing, Sms Gateway, Mobile Marketing, Dedicated Shortcode, Bulk Sms, 2 Way Api

New Post has been published on https://app2chart.com/mobile-marketing-sms-gateway-mobile-marketing-dedicated-shortcode-bulk-sms-2-way-api-2/

Mobile Marketing, Sms Gateway, Mobile Marketing, Dedicated Shortcode, Bulk Sms, 2 Way Api

Mobile Marketing can refer to one of two categories of marketing. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a mobile phone (this is an example of horizontal telecommunication convergence). Second, and a more traditional definition, is meant to describe marketing in a moving fashion – for example – technology road shows or moving billboards. Marketing on a mobile phone has become increasingly popular ever since the rise of SMS (Short Message Service) in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. Over the past few years SMS has become a legitimate advertising channel in some parts of the world. This is because unlike email over the public internet, the carriers who police their own networks have set guidelines and best practices for the mobile media industry (including mobile advertising). The IAB (Interactive Advertising Bureau) and the Mobile Marketing Association, as well, have established guidelines and are evangelizing the use of the mobile channel for marketers. While this has been fruitful in developed regions such as North America, Western Europe and some other countries, mobile SPAM messages (SMS sent to mobile subscribers without a legitimate and explicit opt-in by the subscriber) remain an issue in many other parts or the world, partly due to the carriers selling their member databases to third parties. Mobile Marketing via SMS has expanded rapidly in Europe and Asia as a new channel to reach the consumer. SMS initially received negative media coverage in many parts of Europe for being a new form of spam as some advertisers purchased lists and sent unsolicited content to consumer’s phones; however, as guidelines are put in place by the mobile operators, SMS has become the most popular branch of the Mobile Marketing industry with several 100 million advertising SMS sent out every month in Europe alone. In North America the first cross-carrier SMS shortcode campaign was run by Labatt Brewing Company in 2002. Over the past few years mobile short codes have been increasingly popular as a new channel to communicate to the mobile consumer. Brands have begun to treat the mobile shortcode as a mobile domain name allowing the consumer to text message the brand at an event, in store and off any traditional media. SMS services typically run off a short code, but sending text messages to an email address is another methodology. Short codes are 5 or 6 digit numbers that have been assigned by all the mobile operators in a given country for the use of brand campaign and other consumer services. The mobile operators vet every application before provisioning and monitor the service to make sure it does not diverge from its original service description. Besides short codes, inbound SMS is very often based on long numbers (international number format, e.g. [phone]), which can be used in place of short codes or premium-rated short messages for SMS reception in several applications, such as product promotions and campaigns. Long numbers are internationally available, as well as enabling businesses to have their own number, rather than short codes which are usually shared across a number of brands. Additionally, long numbers are non-premium inbound numbers. One key criterion for provisioning is that the consumer opts in to the service. The mobile operators demand a double opt in from the consumer and the ability for the consumer to opt out of the service at any time by sending the word STOP via SMS. These guidelines are established in the MMA Consumer Best Practices Guidelines which are followed by all mobile marketers in the United States.

app marketing

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[topadnetworks]

New Post has been published on http://topadnetworks.com/convertise-review-display-contextual/

Convertise Review - Display, Contextual, Native, Video Ad Network

Convertise is an Ad Network which manage campaigns on a variety of verticals and solutions. Convertise.io helps Advertisers, Agencies and Publishers and Ad Networks to achieve their goals. They have access to many websites on different categories which help to manage and optimize for best results for advertisers.

    They provide a multi channel platform and services for Desktop, Mobile and Tablet devices:

Display – A wide range of mobile and desktop IAB accepted banner sizes on top categories websites.

Video – Be connected with our top Video websites and engage your brand to the most relevant audience.

Search – Generate performance in any metrics needed with a cost of less than a half of a cent per click.

Contextual – POP Ads, Intext and other contextual targeted traffic types are available on our contextual sites.

Native Ads – Use the power of Native advertising for an extensive targeting capabilities with your brand.

SEO/SEM – Our SEO team is built upon a desire for delivering the best SEO campaigns for you and your brand.

Why choose Convertise.io?

RTB Platform (OpenRTB) – Real-time bidding is the bidding for advertising insertions in real time. The highest bidder wins the auction and the insertion.

Fraud Detection – Our traffic sources compile with the top bot defender tools which ensure the highest quality for our advertisers.

Instant Reporting – Our ad servers provide real time stats via API which helps our partners to maintain and optimize for better performance.

  Hope this Convertise Review will be helpful for publisher and advertisers. In case you have already tried it before, please share your experience with us in the comment section below.