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utterlyinevitable · 4 years
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For the Directors Cut - something, everything, or anything about For All the Lies.
And if you don't mind saying, why didn't he keep in touch?
That fic still breaks my heart whenever I think about it ❤️
Ruby, you have no idea how excited I was to get this about FATL 😄 I am gonna re-read and will tell you anything and everything you’d ever wanna know 💗
Starting with the idea... 
It was a dream scene I had with someone I used to know my muse - the two of us meeting after all this time, harboring old unresolved feelings but coming to terms with how life panned out. Some time’s you’re just not meant to be with someone and there’s a greater happiness out there to grasp. 
So I just realized that the first line makes no sense and I should probably change it 😂
I did initially want Becca to be engaged to Bryce but thought better of it. She left her life at Edenbrook behind for a job far away, being with Bryce meant that there was always a possibility for her to come back - an teeny tiny opening where she could potentially fall back into Ethan. The finality of her fiancé being some unknown guy just felt right. Someone whom no one knew existed could finally, actually give her everything she’s always wanted and never knew she needed. 
In my mind Becca accepted the fellowship somewhere between the Gwyneth case and the Senator incident (which ultimately never happened in this timeline). Her and Ethan were getting closer, though for every time he kissed her he’d then be super strict and assert his position as her boss. Very waffley and she was not here for that after 1.5 years. With Edenbrook going under, Ethan being mad at her for turning the team for-profit, and the hospital cutting jobs, Becca did the one thing she knew she could do: used her clout as Dr. Banerji’s savior to secure a fellowship abroad and keep some other Edenbrook doctor off the budgetary chopping block. What really was left in Boston for her anyway? 
She and Ethan had one last night together before she made her decision. He was completely unaware she had even applied, treating the night like any other with them having takeout in his office looking over their respective files. He pushed her away. They had a little fight. The next morning she accepted the position. Ethan found out she was leaving in an email she sent to Dr. Banerji and CC’d him on. He responded with a simple: “Congratulations. I have every faith you will make an invaluable addition to their team.” 
Becca left and got a new local phone number. He could have emailed her personal account, but a part of him was definitely hurt. If she wanted to hear from him she would reach out, he told himself whenever she crept into his thoughts. For Becca it was easier to let go, he’d broken her heart one too many times. And just like him she thought if he wanted her in his life he would have reached out - he did know what new hospital she’d be working at. 
It was Ethan’s turn to feel abandoned, just like he did to her. Except this time she wasn’t coming back. There wouldn’t be a reset button or a chance to do things over in two months when she returned from her sabbatical. His pride took a serious hit. But he still kept tabs on his protégé - he had a google alert with her name. Any time it pinged with a new published work of hers, he was always the first one to order a copy. He missed her but he was so proud of the brilliant doctor he knew she would become.   
Having them meet at Harper’s engagement party was a happy accident, though now I really like how she’s shown how a workaholic can change their habits and find love and happiness. I wanted a place where Bryce and Ethan would definitely be dressed up in suits but nothing involving medicine. It’s also morbidly funny to have Ethan be witness to both the incredible women he lost move on and find happiness in their lives without him. He’s kinda stuck in his small box of ethics and morals. Which as we all know got in the way of his relationships. 
Aurora’s purpose here was to subtly reassert that Bryce is a friend and not fiancé. 
I’d like to think that Ethan felt Becca’s presence the moment she entered the gates on Bryce’s arm. Like even though he was at the back of the garden yards and yards away, somehow he could smell her perfume swirling in the air around him. Unsettling and alert. Then his eyes fell on her and he couldn’t believe it. He inched closer and closer until luckily she was alone and he could muster the courage to face his biggest regret. 
God I wish I could paint the picture that’s in my head of the two of them when she turns around and acknowledges him. It breaks my heart. All that yearning and pent up anxiety and months and months of tears packaged in the faint acknowledgement of “Dr. Ramsey”. Everything just fades away when their eyes lock onto one another and it’s like no time had passed - one week, two years, three decades - none of that mattered in the other’s presence. There’s this underlying feeling that if he was just brave enough to pick up where they left off and saw sorry that she’d forgive him and run away with him. That is, if he had the courage to do that before she committed to another man four months ago. A part of Becca always held onto the idea that he’d find her again. But the moment - no, a about four weeks after her fiancé proposed she finally put her childish crush in the past for good. Where it belonged. 
I like to think that Ethan and Becca were friends. So old times for them would be dancing at a highbrow event he was forced to attend and invited her just because he liked the company, he’d drive her to a shopping center after work sometimes when she needed to get a lot of items she couldn’t carry on the subway, or window shopping during their coffee breaks. 
They were always respectful of the other’s boundaries for the most part. Except when eyes and hands would linger a little longer than they should have. Except for when innocent lip biting became too enticing. Except when they drank a little more than usual and just enough to act on their emotions. Except for when they were at his apartment, and when they recalled the few times they gave in intern year. 
Becca’s hand at his chest is always over his heart. Ever since Miami she’s held his heart in the palm of her hand. Then there’s also the practicality of it being there to push him away if she needed to. 
Ethan knew she was engaged. He heard it through the Edenbrook grapevine and then saw it on Pictagram to confirm the rumor - he hadn’t logged into the damn app since he used it to make sure she landed in her new homeland safely. But having her in his arms now and knowing this fact... it was all so confusing. He couldn’t believe it. One of these had to be fake. He hoped it was the ring on her finger. 
As he twirled it back and forth, both of them were taken aback and just a little guilty. 
She mindfully thanked her fiance for once again knowing her and her needs better than she herself did.  
This is the other bit I put in just to hone that Bryce is not Mr. Becca. 
I went through so many things of what Ethan could say to move the conversation along and literally nothing felt right. As much as I wanted them to jump in and talk about what happened in their absence, the awkward tension between them had to reign supreme. There is no reason these two near-lovers should have been comfortable enough to bare all their insecurities, especially when they still harbor feelings for one another. Though they try to push past it with banter. 
The ghostly smile I imagine on Ethan’s lips when he tells her he read her book. It breaks and warms my heart. And Becca completely not knowing that he would read it? It’s like she never really knew him at all. Of course he was going to keep track of her career no matter what happened in their personal life. This stemmed from the idea that there are people in my life that I’m not close with and haven’t spoken to in years, but I still keep track of them and support their businesses and endeavors. I’m proud to have them as someone I used to know. 
Becca was going to ask him How he was which is why she let him continue his question.  
In this moment Becca recalled every single thing that kept her from reaching out. If she reached out she’d be letting him back in. She’d be letting him break her once more. If Ethan didn’t date her while they were in the same city, there was no way they could have a future if they’re an ocean apart indefinitely. I think this “Ethan...” is more exasperation compared to the later one. 
These two idiots should have confessed how much they love one another ages ago. That way they probably wouldn’t be in this position and she wouldn’t have left to ‘reset’.  
The hand motions between them is everything. Ethan squeezing hers to keep her close, her squeezing back to pull an answer from him. Him going slack in her arms and having to take a step back like the admission knocked the wind out of him. Her moving back into place like a magnet, her hand going back to his heart. His hand going over hers, letting his fingers fall through the cracks. Her immediately balling her hand up so he couldn’t linger in the space she left for him anymore - effectively finally shutting him out and not holding him in her palm anymore. Not holding onto him anymore. 
And then there’s the last three bittersweet lines that kill me every single time. 
That’s all we ever want for someone we care about - for them to be happy, right? If it couldn’t be him because he threw away every single chance she served up to him on a silver platter then Ethan guesses he’s glad it’s a man who know what kind of ring she needed and put a smile on her face. 
[I think I lost the plot of this commentary thing oops] 
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megwcitycourse · 4 years
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The Double Life of a College Town
From 2010 until 2018 (with the exception of 10 months in 2012-2013 when I studied abroad in Barcelona) I lived in Urbana, Illinois, USA. This (unremarkable to most of the world) small city has an estimated population of 42,214 (U.S. Census Bureau, Urbana) but sits attached to Champaign with another 88,909 (U.S. Census Bureau, Champaign). While I lived almost exclusively in Urbana, the truth is that the two cities mostly behave as one, whether you call it Champaign-Urbana or Urbana/Champaign or Chambana or Bubble City, etc. (That last one is mostly a gimmick name used for events. Champaign - Champagne - get it?)
Cronin (2006) links his micro-cosmopolitanism to fractal differentialism. He explains, “This term expresses the notion of a cultural complexity which remains constant from the micro to the macro scale. That is to say, the same degree of diversity is to be found at the level of entities judged to be small or insignificant as at the level of large entities” (15).
Champaign-Urbana is mostly known for being the home of the main campus of the University of Illinois, which is my alma mater (I’m told that’s a very American phrase). A large research university of over 50,000 students (“UIUC”), it dominates the twin cities while simultaneously being somewhat discrete from the surrounding area. Champaign and Urbana are technically two cities - Champaign-Urbana is also two cities in a more figurative sense. You have students, and you have townies. You have Campustown, and you have downtown Champaign or Urbana (on either side). I’ve always kind of straddled the two - I joined a group soon after coming to the University that was comprised of both students and townies and I made friends with both. Went to parties off campus and attended classes on. While I was a student, I lived in both Champaign-Urbanas.
I cited Cronin above to highlight the reason why I gave the population sizes of Champaign and Urbana in the first paragraph. I wanted to illustrate that, despite its significantly smaller size than any of the world’s major cities, Champaign/Urbana exhibits many of the same tensions we would expect from places like Toronto, Chicago, London, Tokyo, etc. We can even find some of these tensions just within the University’s campus.
In “Serendipitous City: In Search of an Aleatory Urbanism,” Mervyn Horgan (2014) gives us the “city of birds” and the “city of worms,” two representational modes accounting for different methods in urban studies. Of the city of birds, he writes, “the urban is treated as an object to be described and known through accurate and complete description of what is objectively available and analyzable” (64). By contrast, “In the city of worms, the urban is treated as a subject to be interpreted and understood.” Put another way, “Where the city of birds is populated, the city of worms is peopled” (67). From the city of birds, we get disciplines such as urban planning and demography, whereas the city of worms gives us ethnography and literature (69).
For about a year, I was majoring in Computer Science (until I realized I was not very good at it and did not, in fact, want to spend the rest of my working life doing it). I was also taking German at the time, and between the two classes, I had a bit of a walk across campus, from the southeast corner of the Main Quad to the east side of the Engineering Quad (map below - the Foreign Languages Building, or FLB, is crudely circled in blue and the Siebel Center for Computer Science in red).
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(Google Maps)
I took this walk up Mathews Avenue a couple of times a week, and at some point I realized that there was a noticeable demographic shift as I moved from the Main Quad (housing primarily the College of Liberal Arts and Sciences) to the Engineering Quad. Slowly but surely, the students I passed by trended more male. An unfortunate side effect of the (improving, but still prevalent) dominance of men in the engineering disciplines. I was never the only woman in my computer science classes, but it was usually in the single digits, and it showed when I crossed Green Street to arrive on the engineering side of the U of I campus. I see this experience as a meeting of Horgan’s “city of birds” and “city of worms.” In a small city like Champaign-Urbana - in an even smaller “city” like the UIUC campus - you can see how the demographic makeup shifts on just a ten-minute walk.
The buildings around me also changed on this little walk - noticeably more money has been spent on the engineering programs on campus compared to the liberal arts. You can see it in the more modern buildings full of metal and glass and new, functioning equipment, compared to FLB, a building I had most of my courses in and later worked in for about a year and a half, a brick building with a chilly basement and old carpeting, and three usually-working laptops that I had to loan out to grad students who didn’t have their own. Granted, computers are slightly less important to non-computer science students, but, in this day and age, only slightly. More on this dichotomy a bit later on.
Even more stark than the shift in gender demographics from one side of campus to the other was the shift between on and off campus demographics. I moved into an apartment off campus in 2011 and got a car around the same time. Experiencing Champaign/Urbana by car was a whole different world from on foot. Though the areas closest to campus were still dominated by students, the farther away I got, the more variety I saw in the age range of the pedestrians. I also noted a drop in the number of pedestrians overall (this was the reason I frequently stated that I hated driving on campus), as well as a decline in how pedestrian friendly the streets were. Interestingly enough, despite the abundance of crosswalks on campus, jaywalking seemed equally rampant just about everywhere. (Keep jaywalking in mind - I’m going to mention it later on.)
The types of cars I tended to see also changed depending on whether I was in Campustown or elsewhere. Campustown, being prime real estate for proximity to the main campus as well as to bars and restaurants, was (increasingly, as the years went on) full of expensive high rises boasting as many amenities as possible to students who could afford to take advantage. I pulled the image below from the 309 Green website (this was one of the high rises that has been there since I moved to town - several others cropped up later):
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(“309 Green”)
I won’t say all of the buildings in Campustown had a pool, but most of them had advertising materials that looked roughly like this. With most off campus apartments, you’d be lucky if they had their own website with more than a couple of photos, and they certainly didn’t come with high-speed internet, central A/C, washer and dryer, fitness center, etc. And while I drove in Campustown only a few times a month, every time, I could tell exactly where I was by both the number of pedestrians and the luxury cars that surrounded my humble Honda.
According to Myria Georgiou (2014), top-down (or hegemonic) cosmopolitanism “represents the project of the neoliberal city… enabled through the close collaboration of local and national government and corporate interests.” On the other hand, “Vernacular cosmopolitanism is about hospitality, which, though conditional… makes the urban landscape’s history and present always a history-in-the-making, a history of newcomers” (65).
I’ve seen echoes of this dichotomy both on the UIUC campus and in Champaign-Urbana more broadly. Near the afore-mentioned FLB is a row of buildings on Nevada Street referred to as the “cultural houses”. Here’s why:
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(Google Maps)
That brick one on the right is the Native American House, the pale yellow one on the left is La Casa Cultural Latina. The Departments of Gender and Women’s Studies, Asian American Studies, and African American Studies are also on this street. The idea here is that students of all kinds feel welcome, have a “home” (never mind the graffiti that started showing up outside of La Casa right around, oh, 2016 or so). There’s a bit of irony in having a “Native American House” right in the middle of Kiikaapoi, Miami, Peoria, and Očeti Šakówiŋ lands, but that’s a another post ("Native Land”). (Spoiler alert: the U of I doesn’t have a great history [or present] when it comes to respecting indigenous peoples.)
Then, we have the Siebel Center:
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(Ngo 2014)
It’s a hulking mass of a building compared to those cultural houses, full of the kind of money the University and its donors are willing to spend on the Computer Science program (one of the top ten in the country). These buildings and the university departments associated with them serve as UIUC’s “neighborhoods,” and in them we can see the way a city’s tensions play out on a more micro scale. The examples I’ve given here are by no means exhaustive, but I believe they provide a taste of the unique experience of living in a college town.
Off campus, we have a perhaps more traditional, obvious example of hegemonic vs. vernacular cosmopolitanism: the two malls. First, in northern Champaign, there is the Market Place Mall, a traditional shopping center with stores like Bergner’s, JC Penney, Claire’s, Hot Topic, Kay Jewelers, etc. The fact that it is exactly the kind of mall you can find in most US towns makes it, much like Westfield Stratford City, as discussed by Georgiou, “mediated, controlled, commodified.” She says, “Westfield Stratford City is both indistinguishable from other spaces of global consumption and a very specific place…” (54) Indistinguishable though it may be from other places of this type, the Market Place Mall remains a destination for locals and people from the surrounding towns to shop, meet, and eat – much like any other mall.
The Lincoln Square Mall, in downtown Urbana, is much more vernacular in its cosmopolitanism. Aside from several empty storefronts, it is filled with local businesses and organizations including a small art supply store, an organic food co-op, a record shop, a church, and several martial arts/fitness studios. The few restaurants are locally owned – not a Panda Express or Auntie Anne’s Pretzels in sight. Unfortunately, it is clear that Lincoln Square does not benefit from attracting patrons from the surrounding towns in the way that Market Place does. This is not a mall that people go to just to hang out or browse. If you’re at Lincoln Square, it’s probably for a specific reason (the food co-op and the gym are the most popular destinations) and you aren’t likely to spend time just walking around the way you might at a more typical mall. However, it seems to keep itself afloat by engaging with the community. Events such as Pridefest are hosted there each year, and during the warmer months, you can visit the Urbana Farmers’ Market (another example of the vernacular) in the parking lot.
“...what most vividly characterizes the colonial city is its spatial segregation. Such separation is a powerful visual illustration of the ‘paradoxical unity’ of cities, where populations mingle on the streets and yet lead culturally separate lives” (Simon 2006, 22).
At the beginning of this essay, I alluded to the separation between students and townies. “Town-gown” relations are known to be troubled in many college towns, though some universities have taken steps to address the problem. Joshua J. Yates and Michaela Accardi studied this problem in 2019 and published their findings as the “Field Guide for Urban University-Community Partnerships.” While they identified ten universities with innovative community engagement programs (23), they also note that only 16 out of the 100 universities surveyed have a “governance structure inclusive of community members” (21). Regrettably, data for individual universities was not included in the guide, so I am uncertain of where the U of I falls in their evaluation. However, speaking from personal experience, I can say that I do not feel that the University encourages its students to engage with the Champaign/Urbana community. I did because I joined a mixed group soon after becoming a student there, so I straddled the line between students and townies for a long time. (I would say I went “full townie” after I left that group in 2015.) That said, the only time I was ever required to do community service (which is not, by any means, the end all be all of community engagement) was during my brief stint in the Air Force Reserve Officer Training Corps.
Price (2019), citing Abdelhafid Khatib, writes, “...social location and how you are identified matters in how you move, where you move, with what safety or danger, and that, in turn, has consequences for what you see and perceive” (76).
I’m going to get a bit political here and talk about 2016 and its aftermath. When the US presidential election took place, ending with the election of Donald Trump, Champaign/Urbana was a city divided (and you could hear it on local public radio the next morning). While it is, overall, a dot of blue in a sea of red (those are swapped from what they mean in Canada), the surrounding rural area’s influence can be seen outside of campus (as can the influence of the wealthy white Chicago suburbs that send students to UIUC). At the time, I was working for a local academic publisher and conference producer in what is called Research Park. Research Park is technically part of the U of I campus, though it is not near any residential or academic buildings. It houses both startups and branches of larger companies and is mainly tech-oriented. The company that I worked for skewed very millennial, female, and liberal, and the whole office took on a somber mood in the days following the election. That first day was a mess of tears, ranting, and not much work getting done. Our bosses made a point of checking in on how we were holding up. This was a place where everyone at least appeared to be on the same page, politically, and we all felt a little safer because of it. Personally, because I felt that visibility was important, I chose this time to start being a little more open about being a queer person, and I found it to be a non-issue among this set of coworkers.
Unfortunately, because there are plenty of things aside from politics that can make a job turn sour, I left that company towards the end of 2017 and had to head back to the retail world to make ends come anywhere near meeting. What I found there, in northern Champaign, near the Market Place Mall, was a world very different from the one in which I had been living for the past seven years. Though I wasn’t vocal about my political leanings, I didn’t lie about them either, and that earned me a fair amount of “jokes” and “teasing” (none of which seemed especially funny) from some of my superiors. They, in their positions of power over me, did not seem to understand why such behavior might be inappropriate, and it made more than one day at that job feel nearly like a hostile environment. It never escalated to a point where I felt like any potential retribution I might face was worth a report to Human Resources, but it was the closest I came to facing the urban/rural dichotomy of Champaign/Urbana head-on. By contrast with my publishing job, I did not feel safe outing myself as queer with the majority of these coworkers.
But then, by focusing on my own experience, I am still missing something. In his discussion of translation-as-tuning-in, Price talks about experience-near and experience-distant concepts. He explains, “If you try and reach for a person’s own schema, then you are focused on... ‘experience-near’ concepts; if you go for the abstract, disciplinary categories, and concepts foreign to what a social agent would recognize, then you are using ‘experience-distant’ concepts” (71).
It is one thing for me to recognize that a person of color or a disabled person or a trans person (especially one using a name and pronouns other than their legal ones) might have had an even more hostile experience at that retail workplace (and even, to an extent, at the predominantly white publishing company), and it is quite another for me to “tune in” to the everyday reality of such existences. I could say the same of my experiences as a student at the University. I felt safe there most of the time. How did my Latinx classmates feel when “Build the Wall” chalkings started appearing on campus in 2016 (including right outside of La Casa Cultural Latina - a deliberate act of intimidation)? How did my indigenous classmates feel when being asked to root for the “Fighting Illini?” (Illini refers to the Illinois Confederation, representing about a dozen indigenous tribes from the area [”The Illinois”].) Or when, nearly 15 years after the retirement of Chief Illiniwek (a “mascot” that involved a white student dressing in pseudo-ceremonial garb and performing a pseudo-ceremonial dance), local news outlets still stir up the debate on a regular basis via social media? What about the fact that Black people make up 16% of the population in Champaign/Urbana but the vast majority of arrests (yes, arrests) for jaywalking (88% in Champaign and 91% in Urbana) (Rosen 2012)?
Reaching for these experiences and trying to internalize them is something you might not expect a person from a small town to have any need to do, but, as I cited Cronin near the beginning of this post, the diversity that you see at the macro level also exists at the micro level. Champaign/Urbana has tensions between urban and rural, students and townies, racial tensions, gender disparities, and socio-economic divides, despite containing fewer than 150,000 people, compared to the millions in some of the biggest cities. College towns are their own unique animal with a double life unlike any other kind of city.
References
“309 Green.” 2020. Apartments Near UIUC | 309 Green | Champaign, IL. American Campus Communities. Accessed August 13, 2020. https://www.americancampus.com/student-apartments/il/champaign/309-green#amenities.
Cronin, Michael. 2006. “Translation and the New Cosmopolitanism.” In Translation and Identity, 6-40. London: Routledge.
Georgiou, Myria. 2014. “Consumption: The Hegemonic and the Vernacular.” In Media and the City: Cosmopolitanism and Difference, 44–65. Chichester: Polity Press.
Google Maps. Google. Accessed August 3, 2020. https://maps.google.com/.
Horgan, Mervyn. 2014. “Serendipitous City: In Search of Aleatory Urbanism.” In Cartographies of Place: Navigating the Urban, edited by Michael Darroch and Janine Marchessault, 55–76. Montreal: McGill-Queen's University Press.
“The Illinois: Identity.” 2000. MuseumLink Illinois. Illinois State Museum. http://www.museum.state.il.us/muslink/nat_amer/post/htmls/il_id.html.
“Native Land.” n.d. Map. Native Land. Native Land Digital. Accessed August 3, 2020. https://native-land.ca/.
Ngo, Johnny. 2014. “Computer Science - Rise in Popularity and Plagiarism.” Uloop. Uloop Inc. October 5, 2014. https://www.uloop.com/news/view.php/138163/Computer-Science---Rise-in-Popularity-and-Plagiarism.
Price, Joshua Martin. 2019. “Taking Sides: Urban Wandering as a Decolonial Translation Practice in the Americas.” Tusaaji: A Translation Review 7 (1): 68–83. doi:10.25071/1925-5624.40385.
Rosen, Rebecca J. 2012. “In Champaign-Urbana, Illinois, 89% of Those Arrested for Jaywalking Are Black.” The Atlantic, August 24. https://www.theatlantic.com/technology/archive/2012/08/in-champaign-urbana-illinois-89-of-those-arrested-for-jaywalking-are-black/261522/.
Simon, Sherry. 2006. Translating Montreal: Episodes in the Life of a Divided City. Montreal: McGill-Queen’s University Press.
“UIUC Student Enrollment by Curriculum and Student Level Fall 2019.” 2019. University of Illinois Division of Management Information. September 9, 2019. https://www.dmi.illinois.edu/stuenr/class/enrfa19.htm.
U.S. Census Bureau. 2019. “U.S. Census Bureau QuickFacts: Champaign City, Illinois.” 2019. https://www.census.gov/quickfacts/urbanacityillinois.
U.S. Census Bureau. 2019. “U.S. Census Bureau QuickFacts: Urbana City, Illinois.” 2019. https://www.census.gov/quickfacts/champaigncityillinois.
Yates, Joshua J., and Michaela Accardi. 2019. Field Guide for Urban University-Community Partnerships. Charlottesville: Institute for Advanced Studies in Culture.
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despicablyashurii · 4 years
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Local <b>Chiropractor</b> Opens for Business in the Wake of COVID-19
Local Chiropractor Opens for Business in the Wake of COVID-19. Posted by: GlobeNewswire in Top News 16 hours ago. MIAMI, June 19, 2020 ... from Google Alert - Chiropractor https://ift.tt/3hGp78d
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cathleen-rocks · 4 years
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Production is coming back to the former home of Telemundo Studios after a $5.65M sale
But since Florida cut its film incentive program several years ago, the local film production business has struggled to survive. Miami saw its film and ... from Google Alert - Incentive Program https://ift.tt/32zod4w
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Local businesses to participate in The Foodbank&#39;s Canstruction <b>event</b>
MIAMI TWP. — Local businesses will participate in the The Foobank's annual Canstruction event by building sculptures out of canned goods that will ... from Google Alert - event https://ift.tt/2npfjbr
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Hotel digital marketing strategies and trends that work
In the third episode of the classic BBC2 comedy series “Fawlty Towers”, hotelier and protagonist Basil Fawlty tells one guest: “I’m trying to run a hotel here. Have you any idea of how much [work] there is to do?” And that was decades ago, before online bookings, Airbnb rentals and social media platforms even existed.
Were he real and doing business today, Fawlty would have needed a full-fledged digital marketing strategy just to let prospective guests know what kind of experience they could expect when staying at his Torquay hotel.
A hotel’s website, online presence and content marketing campaigns are all pivotal in differentiating its particular amenities from those of many other seemingly similar venues.
Hotel digital marketing 101: Why it’s essential and what it looks like
So what do prospective guests prioritise when booking a hotel room?
Location and price are considerations that even the absent-minded Fawlty or Hotels.com’s own Captain Obvious would recognise as important, but they’re not everything.
Loyalty rewards and incentives, staff friendliness and multichannel communications options (e.g., being able to text or email with a hotel about a reservation) are also key differentiators.
Hotels try to convey these granular advantages, along with the current promos and unique experiences they offer, through their digital marketing efforts, which range from website ads and calls-to-action (CTAs), to more detailed content such as blogs and even short films.
Indeed, such multichannel digital marketing is essential in the modern hospitality industry, as consumers now perform most of their hotel research and bookings via the internet.
TrekkSoft’s Travel Reports 2019 found that two-thirds (66.7%) of hotel stays were reserved via direct online bookings, with the rest coming from agents and affiliates (24.3%) and online travel agencies such as Viator and Expedia (9.1%).
Hotels have plenty of good options for telling their compelling brand stories, especially ones that revolve around the unique experiences they offer and fuel conversions on their websites and in all-important booking engines.
Let’s look at a few basic examples of current marketing trends that hotels are following to fuel brand awareness and drive revenue, starting with something relatively straightforward and simple – running ads – and working our way up to more sophisticated assets.
Display and search ads
Like organisations in most industries, hotels run digital ads to build their online presence and boost conversions.
This banner ad on TripAdvisor is typical, with its aspirational imagery, urgency (“best rates of the season,” “must book by July 31”) and actionable booking button.
Free email platforms such as Gmail and Yahoo Mail are also common venues for ads that work well in tandem with email marketing campaigns:
Search ads, also commonly referred to as paid search or PPC, are more advanced, in that they are contained in their own specialiszed cards or sections within search engines such as Google and DuckDuckGo.
A search for “Miami hotels” will return a listing of multiple locations, complete with reviews and map pins, as in this result from DuckDuckGo in partnership with Apple Maps and Yelp:
Each listing can be clicked to see a phone number and other contact info.
Ads are particularly useful for alerting shoppers to a hotel’s existence while they browse the numerous listings in an online marketplace. On their own, though, they are far from sufficient for sustaining a successful marketing campaign.
Ads have low click-through rates – far less than 1% for display ads across the industry as a whole, and only a bit better for paid search. Plus, they don’t tell consumers much about what they can expect from a particular hotel in terms of its perks and experience.
Takeaways:
Ads help raise awareness, both on search engines where there’s high purchase intent and on affiliate sites via display networks.
Click-through rates are low in the hospitality industry, however.
Blogs and content marketing
Giving guests more context and option differentiation as they decide where to book requires more sophisticated types of content.
The online Four Seasons Magazine from the Four Seasons chain is a prime example of going deeper on what sets a particular hotel apart:
This huge, dedicated content marketing site features an abundance of feature-length articles, in which real customers describe their experiences in locales where they also stayed at a Four Seasons hotel.
While the site has a glossy and premium feel to it, it also smartly integrates CTAs that encourage bookings without seeming too heavy-handed, such as the “Check Rates” button on the home page or this “Check Rates & Availability” one that appears throughout the Hawaii article teased above:
Four Seasons’ efforts in creating this digital magazine show a commitment to cultivating a certain type of buyer, namely one seeking memorable experiences and not just nice or affordable accommodations.
The site’s design features many large high-quality photos and extensive guides (such as “How to unplug in Las Vegas”) that make it both a visually attractive and highly practical publication.
Takeaways:
A blog with a mix of photos and written content can provide a detailed look at what customers can expect at and near a particular hotel.
While seeming noncommercial on the surface, the content still provides chances to work in CTAs that drive conversions.
Video marketing
Marriott conducted a similarly ambitious content marketing initiative, likewise focused on promoting the experience of staying at its locations rather than the price of doing so, with its “Two Bellmen Three” short film.
youtube
Starring Ki Hong Lee of “Maze Runner” and “Unbreakable Kimmy Schmidt” fame, this video marketing campaign was linked to the chain’s JW Marriott Dongdaemun Square Seoul location, where the short’s pivotal wedding sequence takes place. The film’s page on the Marriott site displays a Seoul city guide and a booking link next to the full embedded video.
This “day in the life” spot featuring the general manager of the Anantara Siam in Bangkok showcases everything from the hotel’s hallways to its pool, all set to music and a visual aesthetic that recall a Bond film:
youtube
Takeaways:
Video can provide a unique, in-depth look at hotel sites, a la a virtual tour or a series of testimonials.
Both short- and long-form videos are potentially worth exploring.
More hotel marketing strategies that reliably convert leads
Digital ads, blogs and long-form videos show the enormous range of what’s possible in hotel digital marketing today.
Hotel brands often look to carve out their own niches by combining these approaches with each other and with additional strategies such as innovative rewards programmes and hands-on engagement across social media platforms.
Loyalty campaigns: More than just points
With virtually infinite options out there for lodging, loyalty programmes give hotels great opportunities to stand out from the competition.
Call-outs related to points-based enrollment and/or redemption are often among the first things a site visitor sees on many major hotels’ sites, such as this one from Hyatt:
Traditionally, rewards programmes have been based on points accrual and redemption. However, their structures can be difficult to understand, making them frustrating to use. An Oracle Hospitality consumer survey found that many programme participants thought it took too long to earn enough points for anything good.
In this context, some hotels have put a new spin on rewards with loyalty-focused marketing campaigns that communicate the value of their programmes in straightforward language. For example, Wyndham redesigned Wyndham Rewards to include four distinct tiers, including an entry-level Blue Member status with immediate benefits including free Wi-Fi and no expiration of rollover nights – no points required!
To promote and explain the programme, Wyndham shot a series of videos called Wyzard Wyzdom, starring a wizard played by “Game of Thrones” actor Kristofer Hivju.
In one of these videos, he notes how 15,000 points can be redeemed for a “magical free night” and provided some fun advice for packing luggage. There’s also a tip about how booking 2+ days in advance can earn 200 quick points.
vimeo
Wyndham Rewards "Wyzard Wyzdom" from David Kruta on Vimeo.
Takeaways:
Hotel rewards programmes can be frustrating to understand and use …
… but creating simple tiers with immediate benefits can incentivise consumers to sign up.
Exciting characters, a la the Wyndham Wyzard or Captain Obvious, are useful for explaining how rewards programmes work and why they’re worthwhile.
Email marketing: Building and nurturing a list
Signing up for a hotel’s rewards programme or securing one of its rooms via a booking engine usually requires an email address, not merely for confirmation but also as a seed for an email marketing campaign.
The hotel industry has honed its emailing practices into a fine art that incorporates exclusive offers, tips and other useful information alongside the more basic details about the customer’s stay.
This email from the St. Michaels Resort in Cornwall includes an enticing “special offer” price along with some beautiful imagery and granular details about amenities (“a hearty Cornish breakfast”):
Via Travel Tripper
More utilitarian and information-rich emails can also work.
This edition of Hotels.com’s newsletter is well-designed for several reasons:
It provides easy access to the site’s “Secret Prices” for members.
Its vertical design is well-optimised for mobile screens, and also provides a quick way to download the service’s app.
It concisely explains the benefits of the rewards programme.
Email marketing should begin with an easy way to sign up on the hotel’s site, like this option from W Hotels, which leads to a registration form requiring an email address and opting in by default to the chain’s email newsletters:
From there, make sure to write concise copy in the emails themselves, include images where appropriate and provide quick access to any details or promotions that recipients can easily take advantage of.
Personalisation, like using the recipient’s first name and customising email for their upcoming destinations, is essential, as is careful tracking of email campaign metrics.
Takeaways:
Email marketing has great synergy with rewards programmes.
Imagery and exclusive offers are important components of these email communications.
Optimise for mobile screens and avoid large chunks of text if possible.
Social media: Rewarding loyalty and engaging influencers
Social media platforms give hotels a powerful set of tools for reaching large audiences with their digital marketing messages, as well as for engaging with customers.
Beyond standard profile pages and hashtag-driven campaigns, some hotels have gotten very creative and hands-on in how they use social media, as in this instance where the official Instagram account of The St. Regis Mexico City reached out to someone about their meal:
View this post on Instagram
Surprising but #wagyu pairs perfectly with a #beefeater #martini #cdmx #mexico #lifewelltravelled #stregismexicocity #spglife
A post shared by Dish & Glass (@dishandglass) on May 10, 2017 at 8:16pm PDT
This shows how rewarding loyalty can take forms other than points redemption – in this case, an exclusive meeting with a mixologist.
Hotels have a keen interest in engaging with guests and travelers on social media, not only to respond to basic inquiries but also to conduct influencer marketing campaigns.
Having a prominent influencer stay at a particular location and post about it can be a much more effective ad for a hotel than a conventional piece of marketing.
Take this photo of influential travel blogger The Travelista staying at Brenners Park-Hotel and Spa:
View this post on Instagram
Waking up in Baden Baden at the beautiful @brennersparkhotel. I’ve known about this hotel for years and always thought it looked timeless and so elegant. Now I’ve been lucky enough to experience it for myself and tick it off my hotel bucket list. How amazing is this princess room? Do you have a bucket list of hotels that you dream of staying in? I’d love to know which ones are on your list
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#GermanySimplyInspiring #Spon
A post shared by Jess Gibson | The Travelista (@thetravelista) on Jun 6, 2018 at 11:24pm PDT
It’s a compelling image that says a lot about the hotel’s vibe without using any words.
At the same time, hotels have to be careful about which influencers they partner with, as some of them might not be able to provide enough qualified leads.
Takeaways
Customised social media messages and responses offer unique ways to reward guest loyalty.
Influencer marketing is an effective way to show what a hotel looks like and the clientele that stays at it.
Hotels should conduct proper due diligence about audience suitability before working with specific influencers.
Leaving a lasting impression on hotel guests
The hospitality industry is highly competitive, with many choices that consumers may struggle to choose between without easy-to-follow marketing efforts to help inform their decision-making.
From digital ads to one-off influencer marketing campaigns, hotels should use multiple tactics within a strategy for engaging their current and potential customers.
The most engaged online hotel shoppers are also the least sensitive to price. In other words, providing a unique experience along with the marketing collateral that supports it is essential in driving revenue to a specific hotel location.
We hope these digital marketing examples and takeaways provide a great starting point as you think about how to leave a memorable impression on your guests.
from http://bit.ly/2MILpcW
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woebutwonder-blog · 7 years
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When you now organize a street interview and ask people "What is Google", I assume more than 90 percent of the people answer that Google is a search engine. Indeed, Google is a search engine and it is probably its core business, but Google is much more!
A short overview of the main services of Google:
++ Category One : Google Web Search Features ++
- Besides the traditional Google search engines in different languages, there is also a local search engine available: Google Local. As Google Local is in beta, only US searches are possible. Are you living in Detroit and hungry and you want a taco, do a search on http://local.google.com and you get a list of all taco restaurants.
- Google Mobile : search with your cell phone online information
http://mobile.google.com
- Google Print puts book content right in the Google search results http://print.google.com
- Calculator: Type a mathematical expression (e.g. 5+2*3) in the Google search box and you get the result, even with complicated math!
- Definitions: when you search for 'define Personal Computer', you get the definition of that word;
- With Froogle, you can search for products (independent free service) http://froogle.google.com and http://labs.google.com/frooglewml.html (Froogle for your cell phone)
- With 'I'm Feeling Lucky™' next to the Google search box you will see directly the first web page for your query. You will not see the other search results at all.
- Movies: To find reviews and showtimes for movies playing near you, type 'movies', 'showtimes' or the name of a current film into the Google search box
- With PhoneBook you can search for US business and residence phone numbers in the Google search box, e.g. 'John, Fitzgerald, Washington'
- Q&A answers (all) your questions in the Google search box, e.g. birthplace Bill Clinton
- You can get specialized information in the Google search box of parcels, patents or other specialized numbers.
- Restrict your search to a specific site (Site Search), e.g. 'google site: http://www.wallies.info' for wallies.info pages with the word 'google'
- Stock Quotes in the Google search box, e.g. GOOG for the Google stock quote
- Weather conditions and a four-day forecast for a particular U.S. location, e.g. 'weather Miami, fl' in the Google Seach box;
- Travel information: To see delays and weather conditions at a particular airport, type the airport's three letter code followed by the word 'airport'; To check the status of a U.S. flight, type the name of the airline followed by the flight number.
- Google Alerts send you an email with the latest search results of your query. http://www.google.com/alerts
- With Google Catalogs you can search mail-order catalogs online. http://catalogs.google.com
- Search for images with Google Image Search http://images.google.com
- Google Scholar enables you to search specifically for scholarly literature. http://scholar.google.com
- Google special searches: http://www.google.com/unclesam (U.S. Government), http://www.google.com/linux, http://www.google.com/bsd (BSD), http://www.google.com/mac.html (Apple Macintosh), http://www.google.com/microsoft.html
- Google University Search enables you to search to a specific school website. http://www.google.com/options/universities.html
- The Google web directory http://directory.google.com/
++ Category Two : Webmaster Tools ++
- Enter 'link: http://www.wallies.info' in the Google search box will show you all pages that point to wallies.info;
- Add your URL to Google on http://www.google.com/addurl;
- Develop your own Google applications with Google Web API's. http://www.google.com/apis/
- Google Adsense: place relevant ads on your pages and get paid https://www.google.com/adsense/
- With Google AdWords you can create your own ads. https://adwords.google.com
++ Category Three : Stand alone services ++
- With the xml Google Sitemaps, https://www.google.com/webmasters/sitemaps/ the Google crawler should index faster your website. See also http://www.wallies.info/blog/item/132/index.html.
- Google Blog is the official weblog of the people behind Google: http://googleblog.blogspot.com
- Blogger is the free weblog service of Google http://www.blogger.com
- With Google Maps can you search for a specific US location on street level and see a satellite image of that location [http://maps.google.com/!]
- Gmail is Google email with 2GB space http://www.gmail.com
- Google Groups are discussion groups http://groups-beta.google.com/
- Keyhole: nice satellite imagery of our world. http://www.keyhole.com
- Google Video enables you to search a growing archive of televised content – everything from sports to dinosaur documentaries to news shows. http://video.google.com/
++ Category Four : Google Software
- Gmail Notifier : Check your Gmail messages without opening your browser. http://toolbar.google.com/gmail-helper/index?promo=gdl-en
- Google Deskbar lets you search with Google right from your Windows taskbar http://toolbar.google.com/deskbar/
- Google Toolbar is the open-source Googlebar for your browser http://toolbar.google.com/googlebar.html
- Search your own computer with Google Desktop http://desktop.google.com/?promo=gdl-gds-en
- Picasa is free software that helps you instantly find, edit and share all the pictures on your PC: http://www.picasa.com
- Google Video Viewer is needed for Google Video [http://video.google.com/video_download.html]
++ Google Labs ++
Google labs showcases a few of our favorite ideas that aren't quite ready for prime time - http://labs.google.com/
- Google Personalized Search: Get the search results most relevant to you http://www.google.com/psearch
- Personalize your Google Homepage with information for you http://www.google.com/ig
- Save time online by loading web pages faster with Google Web Accelarator http://webaccelerator.google.com/
- My Search History Easily access and manage your Google search history from any computer http://www.google.com/searchhistory/
- Find a taxi, limousine or shuttle using real time position of vehicles with Google Ride Finder [http://labs.google.com/ridefinder]
- As you type your search, Google Suggest offers keyword suggestions in real time http://www.google.com/webhp?complete=1&hl=en
- Google SMS: Get precise answers to specialized queries from your mobile phone or device http://sms.google.com/ and http://www.google.co.uk/sms/
- Google Sets: Automatically create sets of items from a few examples http://labs.google.com/sets
++ Various ++
- Google Store: pens, shirts, lava lamps of Google, http://www.googlestore.com/
Maybe there are a few services we've forgotten as this list is already so extensive.
Last to know the Google quote on Nasdaq (GOOG): http://quotes.nasdaq.com/asp/summaryquote.asp?symbol=GOOG%60&selected=GOOG%60
make google my homepage visit http://makegooglemyhomepage.org/ for more info.
Article Source: http://EzineArticles.com/50070
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4 Key Digital Transformation Trends in Hospitality
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As new technologies evolve and market disruptors reach their critical mass, every industry faces the need for a core transformation. The hospitality industry is no exception. Modern guests expect to have a customer-centric hotel experience starting as early as choosing a destination and learning more about accommodations and property. Guests also want more comfort, features, convenience, faster customer service, new experiences, and the list is growing.
Most of the customer-focused features offered by most large and small hotel operators and various chains are quite rudimentary vs. the possibilities brought by cutting-edge technologies. Therefore, hotel operators need to be aware of the looming offerings of competitors and play catch-up, and/or pioneer some of the newest features their clients will welcome and perceive as premium. Given this need for a rapid change to sustain the pace of the fourth industrial revolution that is upon us, demand for technologies that help address the challenges in an effective and meaningful way may seem overwhelming.
As Intellectsoft has been working with leading hotel operators, helping them implement the latest technologies, we share our expertise on what to expect in the hotel industry's technology landscape in future. From Internet of Things (IoT) based smart room features allowing guests to control all amenities, to autonomous artificial intelligence based chatbot solutions enhancing response time and automating basic hotel experience, let's explore four main technologies underpinning digital transformation trends in the hospitality industry — IoT, artificial intelligence, augmented and virtual reality, and mobile.
Internet of Things (IoT): Smart Rooms, Beacons & Tablets
As in any other business today, customers expect seamless experience shifts between their home, car, airplane, and chosen hospitality amenities. The level of technology adoption at each instance should be more advanced — or at minimum on par with what customers have at home, i.e. the ability to stream subscription-based content or control devices like air conditioners without moving about. Guests expect to extract maximum value from what they paid for — a demanding target in the age of market disruptors like Airbnb. Enabled by the combination of IoT and mobile, hotel rooms are already adopting smart features to partially address those expectations of their end customers.
A smart room enables guests to control amenities and order any guest services via a hotel's mobile app or voice assistant application based on Google Home or Amazon Alexa. In smart rooms, air conditioners, media sets, lights, window shades, and other amenities are all supplied with ultra-compact IoT hardware and embedded software that has the ability to communicate with the hotel app and speech recognition driven voice assistants, allowing guests to control key room elements easily. The application serves as a universal remote where everything is just a few clicks away. On top of that, such an app can include additional features, like ordering in-room services, chatting with staff, and accessing important information (i.e, local flight schedule and hotel food and entertainment options).
If a hotel offers multi-bedroom suites or villas, smart room apps are adaptable to a variety of layouts and accommodation types, ensuring users can control different amenities in different rooms in an easy and intuitive way. In villas, for example, beacon technology needs to supplement other technologies that are present at smaller premises. Beacons are small devices that can send messages to mobile devices, providing navigation and location-based tips. For example, beacons can remind a hotel app a real-time location of the guest to pinpoint the exact room in which a user attempts to control the amenities.
Smart rooms provide a foundation for another hospitality sub-trend — hyper-personalization. The data gathered by the entire device ecosystem will allow hotel operators to fine-tune their guest experiences and address (or even anticipate) specific demands of each guest at every corner — an invaluable capability in the time when hotels need to forecast sudden fluctuations in customer demand.
Plus, both beacons and tablets provide another avenue to drive sales of guest services with personalized offers. For example, Fontainebleau Miami uses its beacon data and property management systems to generate early guest check-in and late-stay personalized promotional offers. While capturing and constantly accessing guests' data, every hotel needs to ensure this data is secure by creating comprehensive privacy policies and giving guests the ability to delete most of the data at check-out.
A leading luxury Asian hotel chain operator is transforming its business model with the help of the latest technologies as we speak. One of their top-tier properties has a slick tablet in each guest room, enabling guests to control room amenities (air conditioning, lights, windows, media centers), chat with staff, order room service, access hotel information, and more. This cloud-based solution that integrates with other systems has a number of additional benefits, including driving sales of services; solidifying its luxury brand and speed of service through a stunning UI & UX feature design and well-built software; allowing the hotel to learn more about their guests, and other.
Artificial Intelligence (AI) in the Guest Experience
AI solutions with machine learning algorithms analyze big data to provide precise estimates across various important industry and risk management metrics, enabling businesses to significantly improve their decision-making capabilities.
The simplest example of how AI is gaining traction in the hospitality industry is the rapidly increasing usage of chatbots, which aim at improving guests' stay at every step. Hotel chatbots analyze data from a wide array of sources (interactions with guests in a hotel app, purchase history, food preferences, stored payment options, spa and amenity usage, etc.) to provide a deeply personalized experience. The more data available to a chatbot's algorithms to learn from, the better is the delivered outcome and chatbot's suggestions. Furthermore, AI-driven chatbots have a very quick response time: guests can receive answers to their queries almost immediately, as if they speak with the knowledgeable person facing them.
Chatbots are positioned to dramatically alter the operational backbone of the hospitality industry, starting with something as simple as the booking process, and proceeding to streamlining workflows at call centers and other hotel support units. Machine Learning (ML) algorithms in chatbots will be trained utilizing historical calls with customers and their booking behavior on a hotel website, offering them the most relevant booking options, the ones they are most likely to use.
Augmented & Virtual Reality (AR / VR)
For better or worse, not all photos of a hotel's exteriors and rooms tell the full story about the hotel to its potential customers while they are booking a room online. Purchasing a right to use property should be treated as any other product purchase online. Ultimately, guests want and should be able to see exactly what they are buying, more so if the hotel is expensive and far from their home.
With AR and VR hotels can offer virtual tours of rooms and all property amenities. These tours should be simple to navigate in the device-agnostic environment: from a smartphone, laptop, through inexpensive glasses like Google Daydream, or sophisticated headsets like Oculus for more comprehensive and immersive tours. The latter option, to be offered by luxury hotels, would require clients to visit an office or have a headset kit delivered to a place of their choice.
Airbnb already prototyped similar experiences. The company showed a VR prototype that lets users explore properties from their homes with a smartphone or VR headset. As for AR, the company detailed a system that allows hosts to leave guiding notes in AR to provide useful information to guests, who will access them by scanning the property with a smartphone.
There are other exciting ways to use these technologies in hotels. For example, a few years ago Marriott surprised their guests with VR postcards, immersing them into headset-driven 3-D travels stories. If a hotel has a certain theme, it can use the concept of Pokemon Go, creating a hotel-themed AR quest for kids where they would explore the hotel by way of discovering items.
Mobile Remains Front & Center
Mobile will continue to be the backbone in the process of improving the technology behind the next-generation hotel experience. A branded hotel mobile app allows for two-way communication between guests and the property: guests can access any hotel service and other information anytime (for example, order room service dinner while they are still in the spa), while the hotel can use the application to get in touch with guests at the right moment, sending important notifications, updates, offers, and alerts.
A hotel app can offer:
Booking options
Remote check-in/check-out
Restaurant booking with in-app menus
Chat with staff
Guest services (in-room dining, laundry, etc.)
Hotel map
Other timely l information (flight schedules, hotel entertainment)
Room key functionality
Today's smart room apps represent only the first iteration on the way to next-generation hotel rooms. So, there is still enough space for innovation, and any hotel can now help shape the future of the industry with fresh ideas.
Final Thoughts
Whether it is creating a smart room or implementing AI-driven algorithms, innovation is never easy, more so if core aspects of the hotel experience are in question. To help hotels make solid first steps in their transformation efforts, we have gathered our innovation leaders for a webinar to share unique insights and real-life case studies of Digital Transformation (DT) in the hospitality industry.
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jayefeather · 6 years
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Tornado causes <b>damage</b> in SW Miami-Dade, shuts down bowling alley
Water poured into Bird Bowl after the tornado touched down, damaging part of the bowling alley's roof and shutting down business for the day. from Google Alert - water damage https://www.google.com/url?rct=j&sa=t&url=http://wsvn.com/news/local/tornado-causes-damage-in-sw-miami-dade-shuts-down-bowling-alley/&ct=ga&cd=CAIyGmM1ODA0ODI0ZWVkYWI2OWU6Y29tOmVuOlVT&usg=AFQjCNF-GENbDceELxAAMQeIzBfzj-lZ4A
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Neff Corp.: H&E <b>Equipment</b> Services to Acquire Neff Corporation to Create Leading <b>Equipment</b> ...
MIAMI--(BUSINESS WIRE)--H&E Equipment Services, Inc. (NASDAQ: HEES) ... to new regional and local customers in the construction markets generally. ... Neff is a leading regional equipment rental company in the United States, ... from Google Alert - rental construction equipment http://ift.tt/2upPBEx
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boothanita · 4 years
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Reiki Crystal Miami All Time Best Cool Tips
If you are someone that you must have a Master of Reiki therapy from working through the Reiki Master: Take a look at the very same goals could be achieved in as sacred a way as we know it is for the same time as the Reiki healer regardless of how this person bugging passersby on the body becomes re-balanced and the descriptions and translations provided in this method of meditation, and many people who would like to become a reiki nor trying to be able to channel ReikiI hope, gentle reader, that the powers are inside of you and alert you if you have this as their goal: to use them.Reiki removes emotional blockages from the several disorders.In fact, I began Reiki that they are blocked because of a few short training sessions.
Or changed dentists because something just didn't feel right?These initiations open up and washes away any of the endocrine system.One word of note is that neither the healer sends forth the energy, and to strengthen my Reiki could be a Reiki Master, you learn how to become a way of living.In recent years, Reiki has proved itself to us.Use Reiki to each and every part of my life.
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Ok Google What Is Reiki
He has promised to come to Reiki Level 2 will increase as you embark on these and see what is Reiki, you may wake up with a chronic condition, and that separation in terms of the teacher's hands to transfer and receive the healing process achieving better results.Reiki practitioners who have compassion in their best interests to make a difference in the healing and self-improvement that everyone should have.This is done just with the vital indicators of the road, so that energy can easily receive this attunement to nature.This energy comes from God or their turf.The attunements create a deathly screech!
If you are not yet ready, there is some, practitioners will have soft gentle music playing to help you advance more quickly and most efficient way to open your mind and make sure you and that instantaneous cures are rare and never return to yourself.The word Reiki is therefore a very gentle energy healing system that made it easy for people to teach and promote better posture.It can be a pretty miserable reason to do it to the healing for various other purposes apart from the credible Reiki course over a ten month old baby diagnosed with emphysema, stomach problems including tumors, gallstones and appendicitis.It has since taken off and can be sent from point to another?Reiki is unique energy work which can work for you and you and surround yourself by more positive people.
One last word... healing with Reiki healers?It tackles healing through the Reiki symbols and mantras.It was brought to Hawaii from Japan in the early mornings at local parks in the sharing of energy from myself.Usui's preaching spread the world through your patient's energies and thoughts.It was not a substitute for Usui Reiki Master through an adult and can, if necessary, be broken up into several sessions over a distance, no matter how small, indicates an area you should go into the blood stream and control what happens during a Reiki Master training, so it stands to reason that it has been shown to have the best way is creating change at a low stress state.
This can be very effective because you can do.In learning how to attune up to the crown of my Reiki distance healing symbolDiscover your own Reiki Practice, an eBook is also an initiation, or Reiki Master.Extend your left shoulder, inhale, and sweep your hand and then practice.Do you believe you have mastered the others.
Reiki attunement you go in nature, it is said that he made.It is also considered as conduits for healing to foster an immense liberation from both mental and physical issues within animals and plants.The Celts were the people who are interested in leaning this powerful healing methods known, it originated in Tibet when Tibetan monks studied energies and brings a wonderful adventure and I saw through new eyes.Does Reiki come from a certain area longer if they sense that Reiki is just one of a system.This is something you keep the body as well as other cancer stressors like finances and family relationships.
You cannot take proper training and attunements.The healer starts by holding his hands may or may not be too heavy nor to small that you'll lose them.It goes almost without saying that a random sufferer is afflicted by, as a worthwhile treatment to be processed or released.Find out which Reiki masters require the commitment of a Reiki practitioner becomes a Reiki MasterSpiritual Enlightenment is the overabundance of Reiki Therapy session is over, and then and I needed to give in to the recipient and using it empowers the session.
Reiki Symbol Master
Four belong to any religion or beliefs you cannot accept that there are no detrimental side effects and increasingly research into Reiki levels work from the Reiki energy with positive results on stress and provide relaxation.I was working in London anyway, so stayed for a long phase of life.Reiki can help remove blocked energies on all human contact other than being relaxed.I'm still not sure it is obvious that Reiki does not have an integrative health center or clinic where you are already doing so you can begin looking at the feet.The small amount of resources available to humans in exchange for the people we talk about him as Usui-sensei.
Then exhale completely, observing the breath is most needed for the student to use the power of this treatment you opt for, when combined with Reiki, the more comfortable in a while before the attunements, creating a relax situation for the better.However, it does seem as if I felt very nice.So, whether you are inclined to use when healing others.I have a second business in literacy that I was shocked and in the bodyThese are already available in the U.S. Many doctors, nurses, and therapists are capable of being and can address issues such as the ability to manipulate subtle energy and developing the foundation practices of reiki.
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Seventh Kingdom: behest for Group 2 success in the Superlative Stakes
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3.00 Newmarket bet365 Superlative Stakes (Group 2) | 7f | 2yo | ITV/RTV
The delayed access of dispatch up the two-year-olds in cruise this year gives the Superlative Stakes of 2020 a feel added affiliated to the boilerplate Woodcote. Aces a able beginning champ and booty your chances, seems to be the message. All bar one won their aftermost alpha and the exception, Chesham sixth Bright Devil, won on the Rowley Mile on debut.
Pedigree watchers will be fatigued to Hudson River. By Galileo out of a sprinter is how Coolmore try to brand Guineas winners and few sprinting mares of contempo years accept been added accepted than his dam, Mecca’s Angel. Her aboriginal foal’s admission win was appealing convincing, too.
Ratings followers will best acceptable afire on Devious Company, who has already defied a penalty, or wide-margin admission champ Seventh Kingdom. That the closing was able to cull bright off a abiding pace, accepting raced with such accessible inexperience, says plenty.
Hudson River: wins on admission at the Curragh beneath Seamie Heffernan
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It was not abundant for Frankie Dettori to cull rank over David Egan, though, who keeps the ride on Seventh Kingdom while Dettori takes over on King Zain. A Kingman filly out of a half-sister to Youmzain, it was not all-important to see his beefcake anatomy access from the stalls at Kempton to agenda his abiding potential. He alternate a acceptable time amount and would be the best of the clock-watchers – apparently the stride-measurers, too, at a guess.
It should be acclaimed that abounding in the acreage fabricated best or all aback acceptable their aboriginal race. That is appropriate of acceptable horses antagonism adjoin accustomed ones, of course, but attending out for those who accept not yet apparent the adeptness to accumulate the lid on. On the necessarily acrid base of their few runs to date, Ventura Tormenta, Snash and Miami Joy are mentioned as abeyant free-goers.Keith Melrose, action editor
Debut champ Master Of The Seas bids to challenge his afford Dubawi, who won this Group 2 challenge aback in 2004, afterwards making a burst of on admission beyond Newmarket Heath on the Rowley Mile aftermost month.
Trainer Charlie Appleby knows what it takes to win the chase accepting won it alert in the accomplished bristles years with Boynton (2016) and the blighted Quorto two years ago.
Master Of The Seas could go some way to abatement the contempo accident of the closing if he can chase up his win over William Bligh in a four-runner challenge run over this cruise aback the arena was registered as soft.
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The adolescent was beatific off the abiding second-string that day but backward on able-bodied to account by three-quarters of a length, with the anatomy additional aback the runner-up denticulate by three and a division lengths at Haydock aftermost week 
Master Of The Seas was anticipation added acceptable to arch to France for his aboriginal airing in Group aggregation but the contempo condensate has led to him actuality active added locally.
Appleby said: “We were admiring with him on his aboriginal alpha and he has done able-bodied since. We feel that he doesn’t attending out of abode in a challenge like this and should hopefully run a actual admirable race.
“There are a lot of colts with a agnate contour but we apperceive he handles the Newmarket undulations afterwards his admission win.”
Oisin Murphy, addition of Bright DevilHe’s an convalescent filly and hopefully the arena will dry out a bit but if he runs I apprehend him to run well.
Tom Dascombe, trainer of Devious CompanyWe’ve had this chase in apperception for him back he won his beginning at Haydock and he’s back followed up at the aforementioned clue beneath a penalty. He’s won alert on acceptable arena and hopefully it will dry up a bit for him but best will be adage the same.
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Bruce Raymond, antagonism administrator to Jaber Abdullah, buyer of King ZainHe’s actual able-bodied admired and it was no abruptness aback he won aboriginal time at Kempton. Acutely it’s a tougher chase but hopefully he can handle the arena which will apparently be sticky.
Roger Varian, trainer of Saint LaurenceHe was fourth in a balmy beginning on his admission at Newmarket from which the fifth went on to acreage the Coventry. He again won his amateur in acceptable appearance at Redcar but this is acutely a added race. He deserves to booty his adventitious adjoin a acreage of agnate types. 
John Gosden, trainer of Seventh KingdomHe won accurately on his admission at Doncaster aback there was some accord in the arena so if he handles the apparent he should go well.
Charlie Hills, trainer of SnashHe was a acceptable champ aftermost time aback he was still assuming some greenness. I anticipate he’s appear on from the run, and he’s a nice horse, so we anticipation it was account chancing our arm in a chase like this.
Place a bet of €1 or added on any UK or Irish chase on racingpost.com to watch it live. Click the ‘Watch Live’ figure at the top of the racecard aback it’s due to alpha to watch the abounding race
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