#Gillon McLachlan

[larimar]

afl

Introducing the Tasmania Devils!

19th team must mean a 20th team surely…

The Government of Tasmania established a Project Team (“Taskforce”) in June 2019 to investigate recommendations to “develop the framework and business case to support the granting of a Tasmanian AFL and AFLW licence”. On May 3rd 2023, former AFL CEO Gillon McLachlan awarded Tasmania the 19th AFL Licence.

By September 2023 the Tasmania Football Club Board was appointed with nine directors. The formation of the Board was agreed by both the AFL and Tasmanian Government after an extensive process led by a nominations committee made up of former Richmond President Peggy O’Neal, AFL CEO-elect Andrew Dillon, former Director of the Tasmanian Institute of Sport Liz Jack, the Managing Director of JMC Automotive Errol Stewart and Chairman of the Tasmania Football Club Grant O’Brien. The inaugural Board comprises leaders in the fields of finance, commercialisation, leadership, community engagement, infrastructure, football, marketing, media and risk management. These are essential skills required to establish a successful and sustainable football club in the AFL and AFLW and a best practice corporate governance platform.

In November 2023 the “Put Your Say Into Play” survey was released, with over 6000 responses to the survey received. We also met with Tasmanian VFL, AFL and AFLW alumni and legends to get their contributions, legends including Hudson, Hart, Stewart, Riewoldt’s and Richardson.

The Club also hosted nine community forums across Tasmania from December 2023 to February 2024 in Queenstown, Wynyard, Devonport, Hobart, Kettering, St Helens, Oatlands, Scottsdale, Launceston and one on the mainland in Melbourne. The positivity and engagement from the community are what fuels this club.

To build the Club we needed to hear the thoughts and feelings of our community. This Club belongs to every Tasmanian. These responses are framing ‘The Fabric’ or the culture and DNA of our organisation and helping to build the Club’s foundation.

On 18 March 2024, this culminated in the Club revealing its colours, name, logo, foundation jumper and Founding Membership offering.

We are striving for the men’s and women’s teams to enter the AFL and AFLW competitions in 2028. But in the meantime, if you haven’t heard - We are the team.

#afl #tasmania #tasmania devils #19th club in the afl league #teamdevils #tasmaniafootballclub

[sublimeobservationarcade]

The Fake World Of Commercial Free To Air TV

Let me share with you a little about my recent viewing experiences. I decided to trim my expenses in response to the cost of living crisis eating up my modest savings. I axed the streaming services previously subscribed to one by one. Then, after nearly 20 years of pay TV - I gave that the flick also. Suddenly, I was reduced to watching the footy on free to air. Channel 7 trumpets this FREE experience to the viewer but stuffs so many ads into a game my head started spinning. I entered the fake world of commercial free to air TV.

Profoundly Insincere Advertising Content On TV

Exposure to all these many, many commercials makes one privy to the profound insincerity of TV advertising. Combine this with the smarmy very fake TV show presenters and one is reaching for the vomit bag. I wonder about children growing up watching this stuff and how it must mess with their heads. This warped conception of a kind of presumed reality in TV land. Ads for rapacious short term loan providers presented in smiling situations with ex-footballers playing inane roles. Shame on you Luke Hodge! The legion of sports gambling ads by corporate bookmakers. The worst, however, are for the network’s own reality TV offerings. Wow, the BS served up on free to air could not be further from free if you at all value your intelligence.

Channel 7 & The AFL The AFL brags about the billion dollar deal they did with the TV network host and how it finances the game. Of course, we the viewing public are paying for this via all these bloody ads. Football is such a great game; I am sure that many players would play for much less recompense.  Channel 7 whacks on ads every time a goal is scored – no wonder there has been such a push to stop low scoring hard fought games from being the norm. Indeed, I bet that the network probably has had its say on this matter and has used its highly paid game day announcers to use their influence wherever possible. Money talks loudly in professional sport and those with their snouts in the trough want their pound of flesh. “In one of Gillon McLachlan's final major moves as chief executive of the AFL, the League has bolstered its future with a $4.5 billion deal across the Seven, Foxtel and Telstra agreement after meeting with key bidders on Monday to hear final pitches. “ (https://www.afl.com.au/news/837244/afl-reveals-new-broadcast-rights-deal-from-2025)

Giving Commercial Free To Air TV The Boot The fake world of commercial free to air TV is chock-a-block with deep voiceovers. It is filled to the brim with insincerity and faux gravitas. Anyway, I tried to stomach this crap for the good of my personal finances but some things are a bridge too far. There is no way I could bear a full season of this merde. It stinks to high heaven and spoils the game I love. So many ads that you can forget that you are watching a match. It is like having your orgasm snatched away at the most thrilling moment – in that ads immediately follow your team scoring a goal. Not quite coitus interruptus but definitely fan acclaim sudden cessation (FASC). It could cause some serious psychological ruction in the supporter's psyche. My ban on streaming services had to be lifted because I couldn’t take another few hours being subjected to the fake world of free to air TV – which aint free in my book. RSH ©WordsForWeb

Read the full article

#AFL #Australia #commercialTV #footy #footyonTV #freetoairTV #streamingservices

[cricketfun]

AFL news 2023, KISS band confirmed to play grand final day entertainment, Gillon McLachlan feared band would be 'new Meat Loaf' By Simon Brunsdon and Chris De SilvaEdd... #usa #uk

[kumarseo]

Alastair Clarkson steps down, Chris Fagan, David King rip Hawthorn investigation, Gillon McLachlan reaction

Brisbane Lions coach Chris Fagan has once again taken aim at the AFL’s investigation into historic allegations of mistreatment of First Nations players at Hawthorn, calling it “profoundly damaging and unfair”. Fagan’s latest statement came after Alastair Clarkson shocked the AFL by standing down indefinitely from his role as North Melbourne coach due to the toll of the investigation. Both Fagan…

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[freequizbank]

Matthew Richardson says the new Tasmanian AFL team shouldn’t be called the Devils. _ FreeQuizBank.com - Free Exam Practice Questions for LANTITE Numeracy, Mathematical Reasoning - OC, Selective and Scholarship Tests @acereduau #NSWeducation #AusEdu @AusGovEducation @ServiceNSW

[vprogresseducation]

Matthew Richardson says the new Tasmanian AFL team shouldn’t be called the Devils. _ FreeQuizBank.com - Free Exam Practice Questions for LANTITE Numeracy, Mathematical Reasoning - OC, Selective and Scholarship Tests @acereduau #NSWeducation #AusEdu @AusGovEducation @ServiceNSW

[qudachuk]

Dillon will replace outgoing McLachlan after transition periodMcLachlan will stay to oversee numerous outstanding issuesThe AFL’s long search for Gillon McLachlan’s successor has ended with the league set to keep the role in-house with the appointment of Andrew Dillon...

[newsgola]

Andrew Dillon to replace Gillon McLachlan as CEO

Andrew Dillon will replace Gillon McLachlan as chief executive of the AFL. Sam McClure broke the news on 3AW radio on Wednesday night, reporting that Dillon had beaten AFL chief financial officer Travis Auld to the position. The appointment follows a messy search for McLachlan’s successor, with the AFL boss announcing his resignation in April last year and initially planning to step down at the…

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[hostor-infotech]

Gillon McLachlan says new stadium a requirement for Tasmanian team

AFL boss Gillon McLachlan has revealed that Tasmania must build a new stadium if it is to receive a license for a team. McLachlan spoke in Tasmania at a tourism and business lunch in Hobart and described the Tasmanian project as “unbelievably close”. The message to Tasmania was clear in the CEO’s address. READ MORE: Secret Aussie Formula 1 swap deal revealed READ MORE: Gus’ rattled reaction to…

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[spitonews]

Brownlow Medal betting, umpire voting, Michael Pell sacked, Gillon McLachlan

Brownlow Medal betting, umpire voting, Michael Pell sacked, Gillon McLachlan

The AFL has sacked the umpire at the centre of the Brownlow Medal betting scandal but decided against changing the voting system. Michael Pell was one of four men arrested last month amid suspicious betting on the AFL’s highest individual award, having allegedly leaked votes from matches this year. The saga led to a host of high-profile people in the AFL world, including Brisbane Lions captain…

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[sunshinecoastqldnews]

AFL releases phrases of reference for investigation into Hawthorns remedy of Indigenous gamers and households

The AFL has launched its phrases of reference for the impartial investigation into allegations of mistreatment of First Nations gamers and their households whereas on the Hawthorn Soccer Membership. Key factors: The AFL says it expects the impartial investigation and report back to be completed in December League boss Gillon McLachlan “encourage[d] these affected to participate so the panel can unravel the allegations” The investigation goals to conclude if any misconduct occurred and what punishment is warranted if it did Senior lawyer Bernard Quinn KC will lead the four-person panel, which additionally consists of Palawa lady and barrister Jacqualyn Turfrey, barrister and member of the Yuin folks Tim Goodwin in addition to barrister and human rights specialist Julie Buxton. “The phrases of reference and course of plan have been developed over the previous three weeks, following in depth session with the investigation panel and attorneys representing First Nations former gamers and households, and former Hawthorn coaches, amongst others,” the AFL stated. The league’s assertion stated the investigation would begin instantly, with the panel to launch a report publicly as soon as it had reached its findings, with a projected finish date in December. That assertion stated the investigation ought to permit “all members to share their views, to listen to the views of different members and to reply” in addition to give a chance for mediation if somebody asks for it. The investigation goals to conclude “whether or not the inappropriate conduct occurred and, if that’s the case, the circumstances during which such conduct occurred”, the AFL assertion stated. The report will even counsel disciplinary motion if allegations, first revealed in an ABC report final month, are confirmed. AFL chief government Gillon McLachlan stated it was essential that the investigation is performed in a culturally secure setting that afforded “due course of and pure justice to those that have made claims and people in opposition to whom allegations have been made”. “This matter was delivered to the AFL by the Hawthorn Soccer Membership on the request of the households,” McLachlan stated. “We encourage these affected to participate so the panel can unravel the allegations.” McLachlan stated that, after listening to suggestions, the AFL had tried to make the investigation and the panel as impartial from the league as potential. “There have been a variety of extra protections added, together with the investigation panel being able to retain their very own legislation agency, exercising management over launch of the ultimate report and having the ability to retain their very own material specialists,” he stated. Originally published at Sunshine Coast QLD News

#Sunshine Coast QLD News

[leanpick]

AFL chief executive Gillon McLachlan reveals independent panel to investigate Hawthorn racism allegations

AFL chief executive Gillon McLachlan reveals independent panel to investigate Hawthorn racism allegations

AFL boss Gillon McLachlan is commissioning an external, independent panel to review allegations by former Hawthorn players of racism detailed in an ABC report. The football world was rocked on Wednesday when a report from the ABC revealed allegations of bullying of three Indigenous families at the Hawks during the reign of coach Alastair Clarkson. One player alleged that Clarkson “demanded that I…

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[lennyr7]

Introduction to PR

Weekly Market Analysis submissions

Week 1

Kennedy named as new timekeeper of the AFL

The first entry of the ePortfolio will focus on the news of the new timekeeper of the AFL ahead of the 2022 season, being announced on their official website and other platforms. First published in an article on the AFL’s online page before the start of round one. Accompanied by a picture opportunity imaging the AFL CEO Gillon McLachlan, executive GM Kylie Rogers, and Kennedy COO Aaron Faraguna in a black and white tone. The two parties involved are the AFL organisation itself, and the Kennedy Luxury Group watch company, in which they’re partnering together. The main tools used are the picture opportunity, and the use of online digital media. The news first broke to people around my identity, on the day, through the social media platform of Twitter, where individuals could then follow a further link to the official article on the website. The PR activity was a successful return for both parties, the AFL connected with a brand-new partner, and the Kennedy company grew some spotlight for their organisation, along with positive feedback from the sporting community. The article was very clear and easy to navigate, with the overall layout a professional look for all viewers to understand the content.

Week 2

The AFL’s 2022 season launch campaign

This second entry of the ePortfolio will focus on the new campaign aimed at connecting fans with the game in time for the new season. Labelled ‘This Is Us’, the organisation launched in hope of continually growing their membership tally by linking the fans of the game with the players. It gave the viewers a taste of what going to the footy feels like again in terms of crowds across the nation, as the past two seasons of the AFL have been unfortunately corrupted due to the ongoing COVID issues. The advertisement was released right before the start of the AFL season this year, across TV and other digital platforms. Featuring many stars of the game with the likes of Christian Petracca, Lance Franklin, and Tom Hawkins, as well the fans of the game, specifically targeting the youth. This is a solo campaign in reference to any organisations, but they partnered with these players of the game. The tools involved are the advertisement on national television, as well as promotion on digital media platforms. The news first broke to people around my identity as soon as it was released, by viewing it on television. This PR activity was very successful in terms of gaining back popularity within the sport after a tough two seasons, it is very professional and interactive for all ages.

Week 3

Coinbase partners with the Super Bowl

The third entry of the ePortfolio will focus on Coinbase’s Super Bowl advertisement in relation to the QR code screening. The company of Coinbase spent a whopping $13 million ahead of the Super Bowl to play a 60-second advertisement of a QR code bouncing off all sides of the screen to millions of people. Similar to a DVD loading screen from the early 2000’s. The advertisement was released during the second quarter of the Super Bowl game, and then reposted throughout various digital media platforms. The two parties involved included the company of Coinbase itself as well as the digital team of the Super Bowl organisations. A hint to the social exchange theory given in public relations terms. The news first broke to people around my identity after the actual had finished, where the topic was highly talked about on social media for the rest of the week. The advertisement was so unique and different that it was extremely successful, confusing people and then forcing them to try to scan the QR code during the breaks. To add to this, the application where viewers would get sent to if they scanned the code eventually broke, due to the sheer amount of people on it at once.

[prweeklyanalysis]

Week 11 - AFLW CBA

My final PR analysis will surround the AFLW’s new collective bargaining agreement regarding the pay rise for AFLW players league-wide. These pay rises will see wages increase on an average of 94% for players across the four payment tiers. This story was covered in most sports reports across the state, which used several photo opportunities to inform the community of the changes, whilst also improving the social reception of the league as they demonstrate their desire to see the game of women’s football grow across the nation.

AFLW players stand alongside AFL and AFL Players Association boss to promote the CBA.

The major tools being used by the AFL are press conferences and photo opportunities. The press conference allows the head of the AFL, Gillon McLachlan to face the media and deliver the desired message first-hand to avoid any miscommunication between the AFL and the Players Association.

The photo opportunities being used are several high-profiled AFLW players standing side-by-side with AFL CEO Gillon McLachlan and Player Association CEO Paul Marsh, all smiling gleefully and displaying their excitement for the changes that will be coming to the AFLW.

AFL CEO Gillon McLachlan speaks to media and players regarding the new CBA

This article was reported on significantly in sporting media in Australia as it was considered a ‘landmark’ decision in the history of the AFLW, marking the start of pay equity amongst male and female AFL players.

This activity is a big step in gaining equity between both the male and female AFL leagues. It also allows for the women who play at an elite level to put more focus on their ability as a rise in wages negates the need for some athletes to have secondary jobs to support themselves financially. The picture does a great job at planting focus on the high-profiled players of the AFLW, having them stand alongside the head of the AFL, showing that they’re not lesser than their male counterparts, but rather equal to them, paving the way for future AFLW stars to be supported by the league, both financially and socially.

[acccommseportfolio]

Week 2 -

My week 2 PR analysis is of the AFL’s season launch for 2022. The AFL unveils its new campaign for the upcoming season by holding an event where AFL boss Gillon McLachlan provides updates and plans for the fast-approaching season. The AFL’s marketing team also released its refreshed “This is Us” campaign, with a new TV commercial enticing fans to purchase tickets for the first season in two years without a COVID-19 stoppage. The AFL also held multiple photo opportunities on the ‘Captain’s Day’ aspect of the launch, having the captains from the numerous clubs make predictions for the season and have their photos taken with the 2022 premiership cup.

All 10 Victorian AFL captains take a photo with the 2022 Premiership cup.

The AFL is the primary manager of the campaign by holding the event and releasing the TV commercial for the public. While several AFL players contribute to the season’s promotion by speaking to the media and partaking in photo opportunities to further excitement for the season.

Various PR tools are used in this year’s launch including:

Several photo opportunities – The images of team captains holding the premiership cup spurs supporters’ excitement by giving them a ‘what could be’ scenario, seeing their team achieve the ultimate prize.

The use of the game’s top leaders – The team captains play an ambassadorial role for the game, speaking to the media and promoting the imminent season.

Launch event – The event held on Wednesday 9th 2022 gave Gillon McLachlan the ability to address the stakeholders of the game, giving them the reassurance that the game is in good stead and that everyone should be excited for the future of the game. He also announced the AFL’s desire to invest more than $50 million dollars into supported institutions and inject a further $8 million directly into community football to keep leagues functioning after 2 difficult years.

TV commercial – The release of an updated “This is Us” campaign highlights the facets of the game that make it the esteemed juggernaut that it is.

Overall, I believe that the 2022 season launch was a success, the promotion by the team captains in addition to the AFL boss increases anticipation for the season leaving fans with a big red circle on the calendar, marking the commencement of the season. Whether your team is a genuine contender or merely making up the numbers, the photos taken of the captains with the cup gives the fans a glimpse of what a ‘premiership season’ may look like, furthering the excitement.

The TV advertisement reminds fans why the game is so important to them, placing an emphasis on the family orientated fun the game provides whilst also offering intense competition with the ‘larger than life’ figures that make the sport a cultural phenomenon.

AFL AD: https://www.youtube.com/watch?v=9AOFf4ftE9s&ab_channel=RenaeJennings

I would also consider the speech delivered by Gillon McLachlan at the launch event to be a success from a PR standpoint. Initially acknowledging the tragedies taking place across the country due to the floods displays the AFL’s empathy towards its supporter’s hardships and furthers the public’s perception of the AFL as the ‘people’s game’. Furthermore, the announcement of financial support given to community football organisations reinforces this perception. Gillion goes on to emphasise that teams across the country are "debt free” and that the sport is in a very strong position financially, despite the difficulties of the past two, COVID affected, years.

The 2022 Premiership cup that will be awarded to the winner of the AFL Grand Final.

[enobrien]

Week 12 - Sir Doug Nicholls Round

For Rounds 10 and 11 the AFL launched its celebration once again of the Sir Doug Nicholls round. 

Pictured above we see the Victorian based clubs with a representative each showing off the designs of their jerseys that aim to celebrate the contributions of the Aboriginal and Torres Strait Islanders in Australian Football history. This year marked the 30th year anniversary of the historic Mabo decision, where the High Court of Australia recognised the traditional ownership of land and country. The launch occurred across many states, in WA Bill Dempsey was present and named the 2022 Sir Doug Nicholls Honouree. AFL CEO Gillon McLachlan said Dempsey exemplifies leadership both on and off the field. Gil was quoted as saying “Sir Doug Nicholls Round is an important occasion for the whole football industry to celebrate and thank Aboriginal and or Torres Strait Islander players, volunteers, administrators and umpires past and present for their contributions and commitment to the game.” In week 12, our last class of the semester we covered the final stage with in depth analysis of the campaign. Evaluation of the campaign presented includes measuring the success, if the objectives were met and if there were any factors that prevented them from being achieved. 

In analysing the AFL’s campaign of launching the 2022 Sir Doug Nicholls round, I believe they were overall very successful. A large component to their success of earned media comes with the incredible jerseys often designed by players or someone within each club and looking across social medias they were a big hit.

#Indigenous #TorresStraitIslander #SirDougNicholls #AFL #PublicRelations #BSM107