#Brilliant Penguin's Infographics

[brilliantpenguin]

Osgood Outfits

I got bored and did a non-exhaustive compilation of Osgood's appearances.

Osgood's appearances are notable for their references to various Doctors. This ranged from question mark shirts, bow ties and the colourful scarf.

This of course was accompanied by the lab coat, being UNIT's current scientific advisor. But this was sometimes swapped out for a brown jumper or the casual blue overalls (Big Finish).

For Osgood's comic appearances, the colours of they use for Osgood's outfits appear to swap around between the twins for the story Clara and the School of Death. But the twist on the Seventh Doctor's jumper was rather interesting as well (I speculate to save on time). Just something to note, for those particular panels, the one detailed in those panels refer to the left image.

There was also another outfit which was a hybrid between Osgood's usual lab coat and the Sixth Doctor's technicolor dream coat.

I kind of tried to get many of Osgood's appearances but because of the sheer number of Big Finish stories, I just presented a couple. What I found particularly interesting on this search, was when they gave Osgood the Third Doctor's green smoking jacket.

#doctor who #petronella osgood #ingrid oliver #big finish #doctor who eu #titan comics #twelfth doctor #eleventh doctor #day of the doctor #Titan Comics #doctor who costume breakdown #Brilliant Penguin's Infographics

[marcomguys-blog]

Link Building Guide

Link building, in simple words, is a procedure of getting other websites online to link to your website. All the business owners and marketers are interested in building links to increase referral traffic and domain authority, which search engines consider to improve your web visibility.

Google’s algorithms are ever evolving and complicated but the links you create remain an essential factor to determine the site rank for keywords. Link building is one of the most important tactics of SEO because the links signal search engines that your website has valuable resources worthy of citation. Thus, websites with more backlinks, rank higher.

Remember one thing, all this is possible only when you do it the right way. Link building the wrong way will get your website penalized and flagged by Google.

Why is it still so Important?

No matter what you have heard but link building is still alive. It is a significant determinant of Google for ranking web pages. Google notes:

“In general, webmasters can improve the rank of the websites by increasing the backlinks to their pages from high-quality websites.”

Let’s understand its importance with the help of an example. For instance, if you own a website selling AC brackets ‘Good Guys AC brackets’ and there is another competitor ‘ Black Hat AC brackets’ selling the same product. One of the factors that Google considers to determine the rank is link popularity.

Three external websites – Website A, Website B, and Website C are linking back to ‘Good Guys AC brackets’. On the other hand, 2 external websites – Website X and Website Y link to the ‘Black Hat AC brackets’.

Apart from the number of links pointing to the website, there are other factors that Google considers for page rank like authority and relevance of the linking page, anchor text of incoming links and content optimization of your website.

So, if we assume the links pointing towards the ‘Good Guys AC brackets’ fulfills all the criteria, then they have a better chance of ranking for keyword ‘AC brackets’.

Types of Links

Google is penalizing sites that build low-quality links and thus, quality is of utmost importance. In the past, many SEO companies suggested article submission and directory listings because when done correctly, it was of no risk to the website. After the Penguin update, Google aggressively penalizes sites that build low-quality links. Let’s move to the types of links that you should and shouldn’t build to stay in the good books of Google.

Natural Links

This is the holy grail link for SEO. With these editorial links, you do not even have to ask because the website owner editorially gives them. However, a fairly good reason is required for someone to give you a link without you asking for it.

For instance, the ‘good reason’ can be a brilliant article that you have created with some influencers and through the process, more influencers become aware of it naturally. Building natural links require a lot of patience and yes, this is why these types of links are highly valued.

Manual Outreach Links

It is one of the most common types of link building you’ll notice most website owners go for, specifically if you are just starting out. The process involves, you manually contacting the website and asking them to link to your website, of course giving them a good reason why they should. Ensure to contact those who are relevant to your industry otherwise, this won’t work out.

Self Created Links

These are the types of links you shouldn’t consider because they all fall under black hat SEO, which fools the search engine into considering that the content is relevant when it is actually not. After the Penguin update, Google has started finding out these links and penalizing.

These links are not of much value and no doubt they were useful to certain websites in the past, we recommend you to be very cautious before using. A few examples of these links are

Article directories

Non moderated blog comments

Advertorials

Forum Signature

Guestbooks

User profile page

Link Building Strategies

There are many ways to get links but it often depends on the resources at your disposal and the niche you are in. For some niche’s it is not very tough to get valuable, high-quality links while for some, it requires more efforts.

With that in mind, let’s delve into the section giving out some link building strategies that can help you make it to the top, when done right

Content-Based

As you know, content is the king and all you need to do is create an asset which will get you links naturally. Below mentioned are the different content based ideas that you can incorporate in your link building strategy.

Video

How-to Guide

Infographic

Data Visualization

Image Gallery

You create these content assets to earn links to them from all those websites that find it relevant, informative, funny, etc. You can reach out to websites and let them know about the asset you created. Over time, you wouldn’t have to ask people for the links but will get it naturally.

What you can do is seed the asset with some bloggers in the community to spread the word. No doubt, this takes some time as well as an investment but it is definitely possible.

Guest Blogging

It is a process of asking other websites if they would like to publish a piece of content you write for their blog. This is often one of the best ways to earn a high-quality link with relevant content.

Google has cracked that there are website owners that use this strategy for publishing low-quality content. Thus, you need to careful while building links through this strategy because there is low-quality content flowing a lot. Google is aware and have become very good at finding those and yes of course, penalizing it.

Broken Link Building

Broken links are all over the Internet and often exist on high-quality pages. This is a very popular strategy that works for many by helping the website owner fix their broken links by offering them a valuable option to link.

Let’s have a look at the common approach, though it varies from niche to niche, website to website:

Look for broken links

Find good targets

Create content

Outreach

Let’s understand this better with an example. You have a gluten testing company and want to create links for your pages. While you are doing research, you find out that a university in your area has resource pages but are broken. You can politely point it out to the owner and suggest them to use your updated resource. If accepted, the owner then links to your page.

You can repeat this process over and over again. In some cases, use your existing content as a suggestion and sometimes create new.

Links from Family and Friends

Ask your family and friends to link to your website. While approaching them, do not forget that relevance matters the most. Remember that links from niche industry matter more than random sites.

Social Media Promotions

Who doesn’t use social media? Everyone wants to have something new to loom through every time they are on the app. Use the existing content or create new and share on your social media profile. Ask your loved ones to share the post and if it’s what people love, it will go viral in no time.

Ego Bait

This is a piece of content that is created considering to get a link based on the egos of the people featured in it. The creators hope the featured people will feel better seeing themselves in a blog post and will be more inclined to share it with a link.

This is the process of ego bait that you can follow to gain multiple links with one content:

1. Ideas and Targets

Firstly, you need to come up with an idea which goes well with your niche. For instance, if you have an organic fruit farm, you can create ego bait content like

Top ten vegan bloggers to follow

Five vegan recipes under 15 minutes

2. Content

This is the simplest step to undertake with keeping a few things in mind. Try to include as much information as possible about the person you write about in your content. Do not forget that you are trying to get the attention of the bloggers because you want them to share and link it. Make sure to include:

A link to their website and social media profiles

Picture of the blogger

Screenshot of their website

Reasons why they are included in the list and what makes them unique

3. Outreach

After the post is published your next and the most important step is to send an e-mail to the bloggers and website owners whom you have featured in the post. Make sure you send a simple email. No doubt you can add the details but we assume that the people you are sending to are busy and would not have that much time to read a long e-mail.

Images

Informative images have always been an important part of link building and so it is even in 2019. You can either get an image link naturally or by outreach.

Image link building is when you are looking for instances to link the images based on your website or brand.

Infographics are the most common types of images that get links. Images especially infographics are used by other websites also, some credit the creator while some miss. With reverse image search, you can find all those websites who have missed linking to your website and request them for a link you deserve.

This video will help you learn more about image link building.

White Hat SEO vs Black Hat SEO

As you may know, there are two types of SEO, white hat and Black hat. White hat refers to ethical Search Engine Optimization process using authentic methods of promotion like:

Link building

Keyword research analysis

Title and meta tags

Anchor text optimization

Search engine submission

Black hat SEO is known as spam indexing. This is something Google hates and penalizes websites when found. The techniques include:

Excessive usage of keywords

Plagiarized content

Excessive blog comments

Excessive meta keyword usage

Spamming

Hidden text

Link Building Metrics

You need to be aware of the multiple metrics that are associated with links. Not all links built are the same. These metrics will help you know the value of the link, helping you examine if it is worth going forward with it. These metrics will help you analyze the link profile of your own site or competitors.

Domain Authority

It is the cumulative value of your entire website. Here, we look at the entire website to know how strong it is rather than looking at individual pages.

Depending on the links pointing to your website, the PageRank is calculated by Google. It ranges from 0-10, 10 is the highest score. This metric is used to understand how strong the website is. Although the PageRank is only of a single page, still it is a reliable metric to determine the strength of the site because most will be to the homepage and the PageRank flows from the home page to other pages of the site.

When it comes to link building, the website strength is a valuable metric to use. The strength you get from the websites depends on how strong they are, which then signals to Google that you are a good site and worth ranking.

Tools you can use to measure Domain Authority

PageRank for chrome

Mozbar

Page Authority

There will be times when you will have a link from an existing page rather than creating a new one on the website. For instance, it could be something like your business is being added to the top ten restaurants in California.

Before you start, you need to know the strength of the page to know if it is worth putting in a lot of effort. The higher the Page Authority of the page, the more benefits to your SEO efforts.

Tools you can use to measure Page Authority

PageRank for chrome

Mozbar

Number of Links

You would, of course, want to track how many links you have built and how your website fares compared to your competitors.

Remember that you need to consider the quality of the links as well because not all links built will be the same, along with the number.

The number of links metric is useful in the following ways:

Measuring the success of link building project

To run comparisons between yours and competitors

The above-mentioned factors require you to consider the quality of links to get a clear picture.

Page Relevance

There have been arguments whether Google considers relevance as a strong factor in determining the link value. What we know is yes, it does because it is natural for relevant websites to link each other. However, if you get a link from CNBC homepage to your website about dairy, will you reject it only because CNBC has nothing to do with dairy? We do not go in detail about the debate people have about the relevancy. You, of course, want targeted traffic to your site to convert visitors to customers. This is why it is wise to link to websites where you think your potential customers will visit.

Position of Links On the Page

For instance, if you live you California and you have a blog on Thai cuisine. You are going to share the link with the website of your local Thai restaurant. Do you know the best area to place the link? This is something that most people do not think about because what matters to them is getting a link but the position plays an important role in conversion.

If you want the readers to come across your link, you need to position it in an obvious place, maybe in the main body or at the top. You can even position the links at the place where the content explains how brilliant the restaurant is.

Ensure not to put the links in the footer because most readers may not scroll that far and also don’t expect to find useful links down there. Also, Google does not give too much value to the link positioned at the bottom, thinking that it is not very useful for the users. It also considers the position of the links to value the page.

If more than 50% of the links pointing to your website are from the footer, then it may consider those as low-quality and start scrutinizing.

Frequently Asked Questions

1. How many types of linking building are there in SEO?

As per Google, there are three types of backlinks with utmost importance – inbound links which are incoming links from other sites, outbound links which are the inks from your website to other high authority sites and internal links that help visitors find relevant content on your website.

2. How to run a link building strategy?

The strategy involves 6 steps which are:

Know your audience

List out sites that appeal to your audience

Write high-quality content

Find relevant sites

Reach out to other site owners

Use social media to boost content

3. Is backlink important for SEO?

Yes, backlinks are a crucial element for organic search ranks. As per Brain Dean, one of the most crucial ranking factor for Google is the number of referring domains. The more referencing domains, the higher the Google ranking.

An expert SEO link building company can help you deter from the negative impacts of link building on your site. We hope to have helped you brief about the SEO link building services.

#link building

[seoupdates2019-blog]

Website design enhancement Trends 2019 for Startup Success

The computerized space is quickly changing, and the attention is on nature of substance and client encounter. Web indexes have turned out to be more brilliant throughout the years with man-made brainpower, machine learning, and enormous information investigation. Utilization of out of date and dark cap methodologies will sink your site into the profound dim sea of SERPs. To maintain a strategic distance from this from occurring, you'll have to utilize sound website streamlining methods combined with progressive site design improvement (SEO) patterns that'll demonstrate fruitful in 2019.

The Competitive SEO Landscape

A huge number of sites flourish online with website improvement strategies, yet a couple figures out how to take the spotlight among the best ten in the list items page. This implies the opposition is merciless! In such a scene, it's important that new businesses up their amusement by continually streamlining their sites.

For you to show up among the best natural outcomes, it'll be a great idea to make a methodology that satisfies your objective market. Creator Wendy Piersall's statement fits best here, "Google possibly cherishes you when every other person adores you first." Once your group of onlookers is content with you, everything else will become alright.

Why Know SEO Trends?

Every year new patterns come and from the old patterns, some are kept while others are disposed of. In the coming year, you'll perceive how video inquiry will alter the manner in which you make content, a portable plan will turn into the concentration with Accelerated Mobile Pages undertaking, and blockchain will turn into a piece of specialized SEO 2019 Updates. It's everything going to be both energizing and overpowering yet the new businesses that'll win will be the ones that settle on savvy decisions.

Related: How Long Does it Take to Rank in Google?

There are a few organizations who forgo following the present techniques and you'll see that such sites watch outdated. In any case, there are the individuals who aimlessly utilize all that is close by and they wind up in a turmoil. The correct approach to this is to know the most recent SEO patterns from this infographic by Logo Design Guru for instance and spotlight on ones that assistance serves your gathering of people and your business.

Rather than putting resources into SEO, numerous organizations contend that there is no compelling reason to revive one's site with patterns; yet how about we make it unmistakable – SEO can firmly affect your business development and benefits so it's profoundly prescribed to remain mindful and updated.

The Ever-Changing SEO

Web indexes are changing continuously. Actually, it is famously realized that Google gets something like 500 to 600 updates each year. From this many go unnoticed and some significantly affect a site's positioning. The eight noteworthy updates incorporate Panda (2011), Penguin (2012), Hummingbird (2013), Pigeon (2014), Mobile (2015), Rank Brain (2015), Possum (2016) and Fred (2017). Presently there are more web indexes, for example, Yahoo! also, Bing so yes it's an extreme scene however you have to effectively partake in it. For every one of these updates, SEO experts and organizations create prepares of the diversion in their particular businesses.

New updates in web crawlers and progressions in innovation ask new businesses to continue developing and making strides. For instance, voice seeks gadgets like Google Home and Amazon Alexa expect organizations to incorporate conversational catchphrases in their substance. You perceive how it's everything related, and in the event that you disengage yourself from what's going on, the future for you is a ride back to stone-age.

Web optimization for Local Startups

While being on the web is at first to do with achieving global markets, numerous neighborhood new companies are utilizing the web to build up and develop their organizations inside their region. The prevailing web crawlers have ended up being the most flexible with regards to nearby SEO. As per an examination by Moz, 64% of advertisers concur that Google is turning into the new "landing page" for neighborhood organizations. From the guide to learning board, neighborhood new companies have numerous alternatives accessible that they should use to enhance their rankings.

Well whether your group of onlookers is at home or over the fringes, site improvement is vital and SEO patterns assist you with taking your site or blog to another dimension. You would prefer not to be simply one more fish in the sea, you need to emerge and turn into an influencer and a trailblazer.

Need to take in the traps of exchange for 2019? Here's a convenient infographic to equip yourself with the required patterns and strategies for one year from now.

#seoupdates2019

[digitalmark18-blog]

What is link earning and how can it help your inbound marketing?

New Post has been published on https://britishdigitalmarketingnews.com/what-is-link-earning-and-how-can-it-help-your-inbound-marketing/

What is link earning and how can it help your inbound marketing?

With the SEO industry changing tremendously quickly, the days of simple link building in content marketing will soon cease. Nate Vickery explains how brands can maximise the reach of their content.

By introducing the Penguin update, Google ‘forces’ us to tighten up the game and finally focus on what really matters in SEO – quality and not quantity. This is especially important in the link building sphere.

While link building remains a prominent SEO technique, the way we do it has changed. It’s 2018 and you cannot expect to build a bunch of poor quality links and rank high in the SERPs (search engine results pages). This approach will only get you penalised.

To level the playground, you need to focus on acquiring organic links. And this is where link earning comes to shine.

Here are a few facts you need to know about this approach, especially if you’re still not sure what the difference between link building and link earning is.

How is link earning different from link building?

Link building is still one of the most popular off-site SEO techniques. As before, it requires investing in reliable link building tools, and yet, doing lots of manual work. Like its mere name says, you’re the one creating your links.

How? There are numerous link building techniques. Apart from guest blogging, there is also broken link building, reciprocal linking, using article submission websites, etc. Even though these strategies are still important in 2018, this doesn’t mean that they will give your SEO efforts a boost.

Not all links you create are equal. Those built on authoritative sites may boost your rankings, while others can hurt your site on multiple levels. Not to mention that any spammy link building activities may get you penalized and hurt your online performance in the long run.

Precisely because of this, off-site SEO is now all about creating natural and quality backlinks. This is actually the major difference between link building and link earning. 

Link earning may be defined as a new, wiser form of building links. It revolves around creating relevant and engaging resources that bring value to both search engines and their users. In this case, you’re building links only by creating relevant content, as people will consider them valuable enough to link to them organically.

Your online image

Link earning adds to your online image. In the post-Penguin era, where the quality of links is prioritised over their quantity, harnessing the power of link earning seems like a logical option.

It brings numerous benefits to the table, starting with boosting your brand authority. Having a killer blog and writing exceptional content will sooner or later start building links on its own. Your content will attract tons of natural links from reputable sites, boosting your exposure, traffic, and rankings. Just imagine how valuable getting a link from a site like Forbes, Entrepreneur or HuffPost would be.

Such links will spice your backlink portfolio up, helping you position yourself as an authoritative source of information and earn numerous valuable links from quality sites in the future.

How to earn a quality link

Now that you’re familiar with the major benefits of link earning, you should learn how to make it a part of your inbound marketing strategies.

Here are a few techniques that may serve as an outstanding starting point for you.

Create outstanding content

Okay, that’s obvious, but it’s still incredibly important. Today, creating a quality piece doesn’t boil down to writing a 500 word article and asking a blogger to publish it. On the contrary, it’s about investing your time and effort in conducting an extensive research and creating high-quality, engaging and interactive content.

Don’t limit yourself to articles only. Experiment with different types of content from videos to infographics, see what resonates with your target audience. Make sure each post is backed with relevant research. Your content needs to answer your audience’s questions and allow them to participate actively in the ‘conversation’.

Once they start noticing the quality of your content, your readers will view you as a reliable source of information and link to your blog, without you having to lift a finger. That’s exactly what some of the greatest names in the digital marketing industry – Brian Dean, Neil Patel, Tim Soulo, Rand Fishkin – do.

Organise a massive giveaway

Your customers love freebies, especially if they’re quality. This is why organising a giveaway is one of the most effective ways to get people to talk about you.

Your options are plentiful, from free courses, webinars, trials, helpful pieces of content (cheats, templates, checklists) to your exclusive products or services. In other words, it could be anything, as long as it makes sense to your target audience.

Apart from boosting your customers’ engagement and your brand awareness, this technique is an essential part of your link earning strategy. Before they enter the competition, you will ask your participants for a like, share, brand mention, email subscription or a link.

You can even connect with a famous blogger in your niche or a social media influencer and ask them to spread the word about your contest. This is where the line between link building and link earning gets blurrier.

Over to You

Link earning is all about delivering value to your users by creating brilliant, out-of-the-box content. High-quality links, as well as traffic and rankings, will come naturally as a reward for your effort. Most importantly, you will manage to build a reputable brand and position yourself as a leader in your niche.

Nate Vickery is an executive editor at Bizzmark Blog

Not enough Nate?

 Eight awesome metrics that every content marketer should be using »

Image credit: rawpixel

Source: https://www.marketingmag.com.au/hubs-c/opinion-vickery-link-earning

[marketing8-blog1]

10 Pinterest Accounts to Follow About Colorado SEO firm

Exactly what is digital marketing?

Today nearly 80% of all the media that we consume come through digital channels. Huge internet usage and digital media has actually triggered a brand-new marketing idea called Digital Marketing. It is a broad location and considered to be the future of organisation advancement.

Digital Marketing is the most frequently used term for internet marketing and it has numerous benefits over standard offline marketing With the assistance internet and mobile devices consumer nowadays have access to details from anywhere in the world. Online marketers these days utilize digital methods to attract and convert audiences online.

This new age marketing methods helps to acquire great track record which is vital for a service to endure. It is the best method to connect to your targeted audience. With the help of digital marketing one can reach lots of clients at a hardly any marketing budget plan. Unlike traditional techniques you can determine the success of digital marketing projects with the help of analytical tools. Ever year a growing number of online marketers put aside conventional marketing and concentrate on this technique. Successful marketing campaigns can be achieved by incorporating conventional approaches with the digital marketing techniques.

Common methods of digital marketing.

Email Marketing

This is among the typically used techniques of internet marketing. Email marketing boosts service interaction, cost environment-friendly and effective . By this method a message could be sent to a group of individuals by the use of e-mail.

It is an efficient method to stay gotten in touch with your audience while promoting your company as well as one of the most convenient methods to reach your target audience.

Search Engine Optimization

It is an organic method of enhancing your online content to enhance the ranking of your website on the online search engine.

SEO assists to ensure that your site is accessible and improve the chances of being discovered by the search engine. On page optimization is accomplished through careful distribution of keywords and the quality of material on your website. The main objective of link building is to get other sites links to yours to enhance SEO.

Search Engine Marketing

When somebody look for information or a keyword, SEM makes sure that your site appears at the top of online search engine results. It utilizes a range of strategies which helps the search engine to deliver your website to the web searchers.

One must plainly comprehend SEO before utilizing SEM. It is one of the most efficient ways to spread your company throughout in this competitive world. A few of the elements of SEM are ad quality, auction and bid rating. Your optimal bid for a keyword with a fantastic quality rating determines your ad position.

Pay Per Click

The fastest way to reach your target audience can be achieved through P P C projects. When someone clicks on your advertisement, you pay each time. For instance, if you pay 1 rupee per click and when 1000 individuals click your ad it will cost you 1000 rupees. Based upon the CTR (click through rate) the efficiency of you ad campaign is figured out. It generates faster results by targeting the right people at the correct time and at the best place. Since it costs cash it appropriates for services that sell product/services.

Social Media Marketing

The procedure of marketing through various social networks platforms such as Facebook, Twitter, and Instagram is referred to as Social Media Marketing. The main goal of SMM is to produce material on social networks that assist an organization to increase brand awareness and customer reach. In social media companies can share content to attain marketing objectives.

Show Marketing

It is a form of conveying a message with components like images, logos, graphics, audio or video to communicate to the target market. Understood as banner ads, it offers a special chance to re-target the ideal audience. You can likewise show advertisements to people based on their search habits. Generally, show advertisements are seen alongside on search engines such as yahoo, Bing and Google.

Content Marketing

This type of marketing is done by creating and sharing free material to draw in new potential customers and keep existing customers. Informative material is shared in the kind of posts, videos, information graphics and so on. It assists in building strong relationships with your audience by offering them with appropriate high quality contents. Your business goal ought to be aligned with content method to get critical success.

How a fresher would take advantage of digital marketing?

In digital world, internet marketing is necessary for running a successful company. Online marketers these days are adjusting from standard to digital method.

Digital marketing offer small companies with resources to carry out sales and marketing that were previously readily available just for large business. It ensures the survival of online services. Today, brand names are putting more focus on digital marketing than ever before. Digital marketing abilities are in serious need and supply a distinct one-upmanship for one's profession. It uses great opportunities worldwide. There is a broad variety of digital marketing roles which consist of jobs related to social media. It also offers a range of opportunities to begin your own career as an Entrepreneur. There are lots of benefits that digital marketing experts can look forward in upcoming years. More companies embrace digital marketing as their main marketing technique which creates a lots of task chances for freshers. The future of digital marketing appears to be extremely brilliant at the moment.

Supplies equal opportunity to all sort of organisations.

More cost effective as compared with traditional Marketing.

Provides more conversions.

Helps in generating more Earnings.

Helps with interaction with target market.

Caters to mobile clients.

It helps in making people trusts

All these reasons reveal that digital marketing or digital modes of communication are quicker, result driven and more adaptable. To enhance your company and drive conversions, it is necessary to know about all the digital marketing components, which are as follows:

SEO (Search Engine Optimization).

In the layman's terms, SEO is a marketing discipline, which focuses on organic (non-paid) exposure on search engines. SEO is not only related to making your site or online existence much better for search engines however likewise about making it much better for individuals.

SEO is among the most cost-effective techniques that will bring organic traffic to your site. There is no doubt in investing in SEO work.

SEM (Search Engine Marketing).

It is the most effective and thorough technique to grow your company and drive more traffic to your website in an significantly competitive market. With lots of company existence on digital platform and all of them keeping their eyes on the exact same, it is substantial to promote online, and SEM is one of the best ways to promote or promote your business. It is done mostly through paid effort, which is why it is likewise called as Paid Search Marketing.

The SEM domain is complex and varied , so on the basis of the structure of your service, you may choose Pay Per Click (Pay per Click) or CPM (Cost Per-Thousand Impressions) or CPC ( Expense per Click). Google Adwords (Google) and Bing advertisements (Yahoo) are the most popular platforms for SEM.

Content Development.

Content production is an effective marketing technique as well as after the modifications in Google's algorithms like Penguin, Panda or Humming bird upgrade, content is still the most significant metric while determining the search results. Material can be provided in numerous ways, such as blog sites, e-books, case studies, the best ways to guides, concern & answer short articles, banners, infographics, images, news updates, videos or content for social networks sites.

You can develop material on any subject related to your organisation (if you are imaginative), and after that skillfully connect it to your service indirectly. The material ought to be expert and online search engine enhanced. It is always much better to leave certain things in hands of specialists to achieve success in your business. There are lots of Material Composing as well as Material Marketing firms which not only compose the material in the expert way but likewise promote it on digital media to produce brand name awareness and bring traffic, which in turn convert to your consumers.

SMM ( Social Network Marketing).

Social Media Marketing uses social media sites (like Facebook, Additional info Instagram, LinkedIn, Twitter, Pinterest and so on) as a tool of bringing and promoting sites traffic towards your company.

The standard objective of SMM is to interact or engage with the users, increase brand visibility and reach more customers. Having an active Social network Existence (engage on day-to-day basis) has ended up being an important part to expand your reach, which as a result will develop your own track record and brand.

Mobile Marketing.

The consistent usage of smart devices in everyday life has actually brought this method of marketing. Mobile marketing can be done in numerous ways.

App-Based marketing.

In-Game Mobile Marketing.

SMS.

Mobile Search Advertisements.

Mobile Image ads.

Email Marketing.

Emailing is among the easiest and affordable ways to market your business and product and services as compared to all other digital marketing strategies. Below are some of the reasons how email marketing can help in development of your organisation:.

Email has broader reach.

Email delivers your communication.

Email drives conversions.

Email results in greater ROI( Return on Investment).

It is an open platform and will remain there forever.

All the above factors, shows that e-mail marketing is the most reliable marketing channel that can assist you to connect with audience and drive sales and earnings for your company.

Conclusion.

As a marketer, you have numerous channels and methods to promote your service online and reach your audience. It is necessary to pick different marketing methods for your business to be successful online. Nevertheless, the truth is the combination of various techniques can just serve your goals much better. A digital marketing firm uses all online options that can help you in achieving a high ROI. These agencies consult, plan and execute to provide the very best. It is extremely advised to opt for professional digital marketing services to achieve online organisation success.

Enormous internet usage and digital media has actually given increase to a new marketing principle called Digital Marketing. With the assistance of digital marketing one can reach numerous customers at a really little marketing spending plan. Digital marketing provide small services with resources to carry out sales and marketing that were formerly available only for large companies. More companies welcome digital marketing as their main marketing technique which creates a plenty of task chances for freshers. Internet marketing or digital marketing is the marketing future throughout the world with complete of benefits as compared to conventional marketing.

[wjwilliams29]

Copy: 23 Rarely Used Copywriting Techniques to Create Fascinating Content

Writing is an art and discovering the secrets of boosting your readers’ engagement can transform you into a master of copywriting. Setting the right tone, answering to questions, drawing attention, adding personality and bringing your content alive with visuals or interactive data are just a few techniques that can get you where you want.

You know that warm feeling you get when you speak with one of your friends? You talk, he listens, he asks questions and so on. You understand each other. A similar feeling can be established with your readers as well. How, you may ask? It’s not a bulletproof formula but for sure it will be extremely helpful to follow the next 23 rarely used copywriting techniques to help you boost your engagement.

Use the Serial Position Effect

Make Your Visitors Feel Important by Offering Exclusive Content

Use the “Bizarreness Effect” to Draw Attention

Use “Powerful” Keywords like “New”, “Free”, “Now”

Use Copywriting Formulas to Create Captivating Content

Be a Unicorn in a Field of Horses

Take Advantage of the FOMO Technique

Include Emotions, Promise, and Main Keyword to Make Your Headlines Viral

Create a Persona Based Content Strategy

Be the First to Jump on Trends

Ask Your Target Audience to Contribute

Pack More Personality into Your Content

Perfect Your Writing Tone to Your Readers

Craft Good Stories That Sell

Give Your Content a Quick Credibility Boost

Leverage Emotional Triggers in Your Content Marketing

Build Social Media Friendly Content

Use Statistical Data to Enhance Your Content Marketing

Transform Your Q&A into an Article to Help Your Audience

Use Social Proof to Back up Your Content

Make Your Content More Visually Interactive

Define the Purpose Behind Everything You Write

Make Your Content Familiar to Resonate with Your Audience

  1. Use the Serial Position Effect

  The serial position effect refers to the situation when a person recalls the words from the beginning and the end of a list rather than the ones from the middle. According to a study made by Indiana University, the participants were able to remember the first and last words from a list of 20.

  Following this technique, you should write the key points of your sales pitch or any other important information at the beginning and end of your blog post.

  Source: https://copyhackers.com/wp-content/uploads/2013/07/serial-position-effect.png

  2. Make Your Visitors Feel Important by Offering Exclusive Content

  Another technique you can use to boost your engagement is to offer content your readers couldn’t find elsewhere. Make them feel important; they will start to appreciate you more. Don’t you love it when someone is sharing with you a piece of information that has never been said to anyone else?

  Exclusive content comes in different forms: a webinar with a script for those who sign up, training opportunities, e-books for subscribers, news from conferences and events in the industry turned into blog posts.

  3. Use the “Bizarreness Effect” to Draw Attention

Using ridiculous material to be better remembered instead of common material translates into the bizarreness effect. This technique is borrowed from Psychology. Studies have shown that people were able to recall nouns presented in bizarre sentences such as “The dog rode the bicycle down the street” rather the nouns from the common counterpart “The dog chased the bicycle down the street”. On the other hand, some specialists say the bizarreness isn’t the thing that enhances the memory, but rather the distinctiveness of the meaning.

  You can use the bizarreness effect to be spontaneous and say something indubitably wild.

  4. Use “Powerful” Keywords like “New”, “Free”, “Now”

  Another valuable copywriting technique is taking advantage of powerful keywords in your content. Persuading words can have a stronger impact compared to other types. When talking face to face, it is easier to make a point due to the use of intonations and body language. In writing, it is a bit harder. The best call will be to use strong keywords to point out key notes in your content.

  You can take advantage of powerful words in order to convey emotions. For example, you could use:

ridiculous instead of stupid;

entertaining instead of funny;

delightful instead of nice;

magnificent instead of beautiful.

  Beside using vivid adjectives, you might try having verbs that are more expressive. It is recommended to use first person pronouns such as “I” and “you” to give the impression of having a dialogue with your reader. Also, try to use causal prepositions such as “because” or “due” to give arguments and demonstrate your affirmations. It was proved in a study where people have shown more will to heed to a request after the word “because” was used.

  Words like “new”, “now” and “free” can also have a strong impact on the audience if they are used at the right moment.

  5. Use Copywriting Formulas to Create Captivating Content

Whether we want to tell a captivating story, write a killer content or have inspiring headlines, you can use these formulas to boost the engagement. Until now, I’ve mentioned the 4 U’s Formula: Urgent, Unique, Useful, and Ultra-specific. A similar formula is the 4 C’s: Clear, Concise, Compelling, Credible.

  If you want to offer benefits through a blog post, you could use the Before – After – Bridge formula. “Before” is the situation where you imagine a problem that doesn’t exist. “After” is the situation where you resolve the problem. The “bridge” is the way to get there.

  A formula that has been used for a long time is AIDA, where you have to grab the reader’s attention, offer interesting information, develop desire and create the action.

  You could also try the Picture – Promise – Prove – Push (PPPP) formula. Using it, you can paint a picture to grab the reader’s attention, then make a promise, provide support for your promise and determine your reader to take action.

  A good way to catch the reader on the “hook” is by using the Open Loop tactic. It is used more often in books to create suspense through a cliffhanger. At that moment you hold back information to grab your reader’s attention and make him read the whole post.

  The “3 reasons why” is another formula to help you write engaging content. You have to answer three questions, as the name says it:

Why are you the best?

Why should I believe you?

Why should I buy right now?

On the web, you’ll find lots of other formulas that can help you discover what works best for you.

  6. Be a Unicorn in a Field of Horses

  Be smart and seek guidance from tools such as BrandMentions to spy on your competitors who write about topics you’re interested in. Search and read what they’ve written to find ways to have vivid content, and different approaches to the topic to “steal” their audience. If you have something new to write about, make a research to see if your competitors wrote something similar and how they handled the topic.

  After you’ve done your homework, tie it all together with a value proposition. A well-known quote says “Be a unicorn in a field of horses”. For that you can apply the 4 U’s formula: be urgent, unique, useful, and ultra-specific.

  If you follow some of the lesser-known copywriting techniques we’ve talked about so far you can create your own formula to differentiate yourself from the competition.

   7. Take Advantage of the FOMO Technique

  FOMO is the acronym for fear of missing out, and some of you may know this feeling. Taking advantage of this technique involves using information such as limited offers, discounts, and other exclusive events, to lead your readers towards an action.

  An example of a limited offer from Starbucks can be seen in the next photo:

  This technique works very well for millennials. From a study made by Eventbrite of 2,100 adults (507 of whom were millennials aged 18 to 34) it resulted that 69% of millennials fear missing out social events.

  Due to FOMO, it is a blooming era for live events. It works very well for “selling” experiences through blog posts out of a product such as meeting your favorite influencers at a conference, having a personalized balloon ride in your holiday, exceeding your dreams by doing the sport you like, listening live your favorite singers at a festival and so on.

   8. Include Emotions, Promise, and Main Keyword to Make Your Headlines Viral

  Headlines have a significant impact on whether your content gets opened or not. You have a headline for a blog post, for a SlideShare presentation, for a video, for an infographic, for a news article, for an ad, for a webinar, for a guide, for an e-book, for almost everything you write online.

  Around 80% of readers never make it past the headline, leaving almost 20% of them who will read. But before that you need to past the test of showing awesome in the search engines. And these statistics say a lot about how important the headlines are. You should have clickbait headlines to increase the open rate.

We live in the fastest phase of human history, and we can’t afford to make the reader lose interest in our site/blog after reading the headlines. We must create desire and interest from the beginning. Say no to low CTR!

Below you can see an example of a compelling headline for a webinar. Isn’t it true that it makes you sign-up?

It gives you the guarantee you’ll find out hints to recover your site if it got hit by the Penguin penalty.

  While searching online, you’ll find lots of useful resources that can offer you guidance on how to create top headlines. Learn how to write killer headlines and to increase your readers’ engagement by following Jeff Goins’ formula. There are five elements. If you combined them, you would be able to trigger the desired actions.

Number – 3, 10 are best used in the headlines. Using a number in the headline is highly convertible. 36% of headlines use now a number.

Adjective – use unique adjectives to create a powerful emotion. For example: brilliant, atrocious, stunning, smart, bizarre, dazzling.

Rational – the way you offer added value such as reasons, tips, secrets, hacks, tricks. Please, don’t ever use things.

Keyword – a short phrase that tells us what the content is about.

Promise – what’s in it for me? For example, our headline promises “copywriting techniques that will boost your engagement”.

This is the formula designed for success: Number + Adjective + Rational + Keywords + Promise

Using Jeff Goins’ formula, you can transform lifeless headlines into sparkly ones. For example, “Best Travel Destinations in Europe” can turn into “5 Brilliant Travel Destinations in Europe That Will Spark Your Wanderlust” having “travel destinations in Europe” as a keyword.

  Below you can see an example of an inspiring headline for a webinar following the formula written above:

Source: http://image.slidesharecdn.com/buzzsumo-webinar-march-20161-160323161442/95/10-ridiculous-hacks-to-5x-clickthrough-rates-1-638.jpg?cb=1458838636

  Also, you can try using BrandMentions to help you to find inspiration for your headlines by looking at your competitors.

  It’s important that your content covers all the elements you wrote in the headline.

   9.Create a Persona-Based Content Strategy

It is mandatory to know your audience before you even start writing. Start studying what your reader likes, dislikes, what his habits are, what type of content he consumes, in what part of the day he prefers to read, where he comes from, where he is from and other similar demographic and interest characteristics.

  After you’ve collected data about your audience, use it to create your content marketing persona. Track your analytics and set metrics to help you deploy trends.

   10. Be the First to Jump on Trends

  Every copywriter should follow trends in his industry to bring fresh content. A smart way to engage your audience and attract new readers to your site is having worthy content. You can do that by keeping up the news to bring valuable information to your visitors.

  A good way to start would be to subscribe to news sites, specialists in the field, watch Google Trends, read publications in your industry, create a Twitter list of influencers you know they deliver hot news as they happen, follow trending hashtags about your main interest. These are just a few ways to keep your eyes open to trending stories. After you’ve gathered all the information, you need to start writing about a trending topic to make your blog post newsworthy.

   11. Ask Your Target Audience to Contribute

  Smart copywriters know that asking their readers to contribute is an influential copy writing technique. People are anxious to see their work promoted by a brand.

  One of the most used ways to ask your audience to contribute is to share photos on social media. Sending emails to contacts to answer a survey, asking questions on blogs or using real reviews to write a blog post are other ways to contribute. Be bold, and try other unique ways to do that.

  Kenneth Cole came with an excellent way to make people contribute. The company organized a selfie contest. The brand offered fans the possibility to take a selfie and enter a contest to win free shoes every month for a year.

  If you know you visitors take selfies, you should try something similar. Selfies are widespread, and it’s simple to engage with the audience. They are personal and can easily lead to an action. The owner will receive likes, comments, and new followers. You can write an article about the pictures you receive and start a story.

  Another example is the Christmas Story by the travel agency Rolandia Travel. Last December, the company wanted to offer its readers a soft presentation of how the Holidays are celebrated in Romania.

    Travelers could send a short story about how they spent their Christmas in Romania along with a few pictures as a gift of sharing for those who were far from home, but not only. The best stories were published on the blog every week.

   12. Pack More Personality into Your Content

  Personality is that something that makes you unique. Personality is that something that can differentiate you from the mass, is that something that defines your personal style. Just like a person has it, a brand should have it also. Brands have been developing through the time; they began to have anthropogenic qualities and be more humanized. The personality of a brand can be translated into a unique selling point, a motto or other forms of expression in order for people to know that is about the brand and nothing else.

  For example, the personality of Coca-Cola might be connected with happiness, fun, friends, family, being together due to the images and messages communicated consistently in numerous Coke campaigns. Below, you can see how a Coca-cola ad looked like in the 1940:

  Source: http://www.vintageadbrowser.com/coke-ads

Now, in the 20s this is how an ad from Coca-Cola looks like:

Source: http://www.realites.com.tn/wp-content/uploads/2016/01/coca-cola.jpg

You can see that the message and the way of showing smiling people remain. Both images express happiness, friends, fun.

  For a content, personality can be expressed through a unique voice, a style, maybe a personalized closing or a type of personalized covers for articles and so on. Besides that, the content should always reveal the personality of the brand.

  13. Perfect Your Writing Tone to Your Readers

  For a copywriter having the right copy tone is like having the perfect light for a photographer to shoot the subject. For a painter it can be the right muse.

Your writing tone can either create interest or kill it. The wrong tone can wreck a good piece of information.

When you talk with someone and use a certain tone, you can determine how your interlocutor will respond. A similar situation can be when you use a specific tone in your writings. If the piece of information is entertaining, then the reader will feel cheerful, if it expresses anger he will get angry, if it’s painful he will feel the pain, if it’s boring he won’t have the patience to read it entirely and will leave your site.

  There are multiple ways to express your opinions. Take a look at this questions, for example:

Would you mind if I borrowed your pen, please?

Can I have your pen?

Pass me that pen.

  Make a difference between formal and informal writing. If you started writing in a casual mood, then stick to it. Don’t make sudden changes, inject unexpected signs of cuteness to become casual or start using a technical language to become more formal than usual. If you have multiple collaborators that write on your blog, make sure they follow the same language. Avoid being inconsistent.

  Here are a few marketing tips to help you shape your tone:

don’t be too casual or too stiff;

don’t use dialectic or slang language;

don’t use offensive language (swear or use racism);

be clear by ordering your words properly in a sentence;

use singular pronouns (me, you);

have a personal way of expressing your opinions and wisdom within a topic.

  Now, ask yourself: “Do I sound like my visitors expect me to?”

   14. Craft Good Stories That Sell

  There is no doubt that a good story can captivate us really bad. Let’s be honest. Hasn’t it happened to you to stay up at night reading a good story to find out how it ends? If you succeed sketching a story in the right manner you could transport the reader down the funnel in order to determine him to take an action.

A good story has the gift to help the reader get into a state of well-being.

But how could you do that, you might be asking? I’ve picked up a few tips to help you with that:

paint a picture: use imagery and lots of details to be more expressive.

appeal beyond those 5 senses: remember that there are different types of people. Some of them are more visual, others more auditory or olfactory and so on. Make sure to take advantage of sensory words.

suspense: you can capture their attention by adding a tint of tension and get them to finish the whole article. Try giving your audience something exciting to read.

killer opening paragraph: a good story can be used as an opening paragraph to allure the audience into getting to the main part of your topic.

have a model: To make your arguments stronger, you can use a model to show the changes it suffered. You can take examples from your experience or the ones you’ve heard of. Your audience can relate with the people who went through a similar situation.

   15. Give Your Content a Quick Credibility Boost

  It is ok to write your opinion and give advice, but are you credible? Are people trusting you?

Credibility can be a point sale. People can decide to buy your product depending on whether they trust you or not. Your affirmations should be based on data.

You can build trust if you follow a few guidelines:

cite sources: well-known field specialists usually offer credibility due to their background. Search for credible sources and specialists to back up your claim.

take advantage of your years in business and your experience.

name innovations and awards: if the context asks for such kind of references, use them. These are evidence of your success.

offer independent survey results: if you’ve run a small research, use the data to back up your arguments.

have media coverage: a great impact on your readers’ credibility would be to have presence in the news and business publications. If your brand is newsworthy, then you will also get authority in the field.

   16. Leverage Emotional Triggers in Your Content Marketing

  On the web, you can find lots of bloggers that offer great advice, write captivating content and give informative tips, but don’t know how to connect with their viewers on an emotional level.

  The content can have emotional or rational triggers if we follow the classification regarding consumer behavior from psychology. Leveraging emotional triggers is a technique used in psychology to persuade. It can also be used as a copywriting tip, for the same purpose.

  In order to stimulate emotions, you have to write content that helps the reader and make him experience a sensation while reading. You can be informative, but try not to exaggerate using a cold voice. If you do so you risk losing your readers because they won’t recall a thing and might never return to your site. We must remember that we write for people, to create a connection with them and to be on the same wavelength. This means you could talk from your experience in a friendly manner, share personal examples, be authentic, ask your audience questions and try to answer to them, share experiences together.

“Emotions are complex and move in various directions. Modeling emotional feelings and considering their behavioral implications are useful in preventing emotions from having a negative effect on the workplace.” – Boundless

Psychologist Robert Plutchik created a wheel of emotions. The most comprehensive way to illustrate the emotions experienced by a human being.

Source: http://www.efoza.com/postpic/2014/03/plutchik-s-emotion-wheel_309528.png

  Studies have shown that the positive emotions toward a brand have a higher influence on the loyalty of the consumer rather than its trust. Also, they can help you to communicate more effectively.

  Negative, as well as positive emotions, have an influence on a person. When someone experiences something like that they want to do something to avoid the bad feelings. If you talk to your readers and provoke them negative emotions, they will follow you more carefully to reduce their discomfort.

When people are involved with the message, they listen attentively and process using the central route. Emotional appeals create involvement.

One of the most important characteristics of the emotional triggers used as a copywriting technique is they can lead to actions.

  Before you take a step forward, it is crucial you know your business and your audience very well. Although connecting with your readers on an emotional level is important, make sure you resonate with them. Be careful to make your audience feel the emotions you wanted it to experience.

   17. Build Social Media Friendly Content

  After you wrote your post, you should promote it. To make your life easier and not work twice as much, try and make your visual data expressive and relevant to your content. Always make a cover for your content to boost your reach. It is proven that tweets with images receive 18% more clicks and 150% more retweets.

  The cover can be used as social media content. Also, I recommend you to make a short description about your topic that you can write as an intro or meta description, as well as a tweet on Twitter or as a post on Facebook and so on.

  If you follow these simple guidelines, your readers could easily share your content, too. The visibility of your content will be improved, and other Social Media metrics could experience growth.

   18. Use Statistical Data to Enhance Your Content Marketing

  Cartograms, scatter plots, time series, diagrams, charts, histograms, matrix, dendrogram, area maps are just some ways of portraying statistical data in your content to make it more animated. To have traffic-driving content type you can create visual content out of statistics.

  You can try and create interactive charts or use gifs to maintain your audience focused on your content and increase the user experience. This is just an example:

  Source: https://d13yacurqjgara.cloudfront.net/users/57127/screenshots/1917495/attachments/329078/productpage2-2.gif

  You can use Visme for animated charts and Canva or Piktochart for static charts. Below, you can see how a chart in Piktochart looks like.

    If you use charts, it is easier to understand and to visualize the information, rather than reading chunks of text and numbers.

   19. Transform Your Q&A into an Article to Help Your Audience

  You can find value in your Q&A. More than that, you could find value in the questions you receive from your readers. First, you should make a list with all the questions you have, then categorize them. Make them sound actionable and sell the idea behind. After you’ve done the final list, you can start writing your blog post, give examples.

  Another great source of this kind is Quora. You can search for the best answers in your industry in Quora and transform them into a new blog post. There is a good chance you will get some helpful information and good feedback from your readers.

   20. Use Social Proof to Back up Your Content

  “Social proof” is a phenomenon where people think that how others are acting in a given situation is the right way to respond in a similar event.

  Imagine you want to go to a restaurant and have dinner. You have the possibility to choose from a crowded restaurant with a waiting list and an empty restaurant. You probably think the second one has crappy food. The waiting list is proof that the first restaurant has good food, right? You’d chose the crowded one, wouldn’t you?

  Psychologists name this behavior “social proof”. If there is a crowd, that means it is good. The more the people, the more it means something better must happen there, you’d think. Following the crowd is in our nature. It is a simpler decision.

  You can attract your audience with the “social proof” technique if you make a blog post out of reviews for your product, have endorsement for your brand, use testimonials in an e-book, write a best practice post from your clients’ experience, write case studies from the data you extrapolated about your customers.

   21. Make Your Content More Visually Interactive

  Visual content includes infographics, videos, gifs, pictures, presentations. Images are a great asset because they are stored in our long-term memory. It’s not a secret that infographics are highly shareable.

  70% of all your sensory receptors are in your eyes. Sources say it takes us less than 1/10 of a second to understand a visual scene.

  The article’s cover comes first on the content. You should be very careful how it looks since it’s the first image the reader sees. Having puppies wearing boots might be captivating, but they are not always relevant.

Source: https://s-media-cache-ak0.pinimg.com/736x/9a/57/db/9a57dbd3367259a2db12a34a71cbcd0c.jpg

  Along with a strong headline, the cover is a core element for boosting engagement, so make sure you chose wisely.

  Get creative and combine the visuals to be interactive, to surprise the visitor and engage him and make him stay more on your site. For example, you could create an interactive how-to guide, or you can simply display unique information. Check the next screenshot to see an example:

Source: http://blog.thinglink.com/marketing/interactive-infographic-arsenal

  If you hover over the plus sign (+) you can see a pop-up box with additional information.

  Biz Brain created an interesting way of displaying information about “where does coffee came from”. It shows a journey from bean to cup through a fun and attractive infographic.

    It gives the right amount of information without overwhelming the reader. You can scroll down the page to see the whole process.

    It is one of the most detailed infographics I’ve seen. More than that, it offers an experience. The fact that is interactive gives you the feeling you take part in the whole process. In the end, you “receive” a cup of coffee. You engage in the act of planting the seed, harvesting, processing the beans, milling, exporting, inspecting, roasting, grinding and brewing.

  It is an excellent way to captivate the reader and share useful information in a way he can remember. You can work with an agency or a freelancer if you want something more complicated or search for tools to help you create the desired visual impact.

  More tips to create interactive content:

make an interactive calendar to follow past and future events;

have a virtual assistant for an online product or service right on your site;

create an infographic from a how-to video;

turn presentations into gifs;

compile interviews into an e-book;

upload customer’s videos about your product on your website;

   22. Define the Purpose Behind Everything You Write

  While the content is blooming and lots of marketers start to write for the sake of having news content on site, the internet becomes crowded. Don’t get me wrong, it is fine to have a big library of content as long as the information is useful, it has a purpose and answers pertinent questions. Don’t get lost in the pile of dull blogs and boring content.

  Make a list of topics, research and see which one will bring more traffic, correlate with the trends and what your audience wants. After you’ve done the analysis you can make a plan/structure for your topic to cover it all. Then implement it. Start writing and always remember what you’ve promised in the headline. Your purpose is to bring arguments and examples, show case studies or other types of information that will confirm your affirmations.

   23. Make Your Content Familiar to Resonate with Your Audience

  Your content should provide value to the readers. What better way than make it personal? But what does personal mean?

  Personal content can be written from your own experience. You can collect data and present it through case studies on the blog, convert your presentations into new articles. Below, you have an example of a SlideShare presentation turned into a blog post.

  Another way to have personal content is by sharing information from a conference you’ve been to or follow up from a webinar you’ve organized. Beside that, you should use informal writing such as “don’t” instead of “do not” or use the first person pronoun: “We have the possibility to look at our analyzed site and make a conclusion”.

  Conclusion

  Writing has never been an easy job. Especially now when the internet is constantly changing and the readers are harder to attract on the site.

  Think about the fact that you need to be convincing and express more in words to draw attention. People can be easily distracted if you don’t captivate them and keep them engaged. If you are using words that have more sway than others, you might have a positive change in their engagement. Following the “seductive” techniques we’ve talked until now, you’ll have a good change to get the results you’re expecting. Make sure they follow your brand guidelines.

  Design your plan and try to implement it correctly. After that, always follow the results and your metrics to increase conversion rates.

The post Copy: 23 Rarely Used Copywriting Techniques to Create Fascinating Content appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

[digital-strategy]

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Let’s face it…

With over 200+ Google ranking factors making sure the law of the land prevails, and over 1 billion websites fighting for spots in search engines – if you ignore SEO, your online sales are likely to go south, especially if you are unlucky enough to get struck with a Google penalty.

If you do not want to fall victim to a Google penalty, ensure that whenever the Google God’s wave their magic wand and whip up an algorithm update/change, such as Penguin, Pigeon, Panda, Hummingbird, or the recent RankBrain roll out, that you comply.

But then again, how do online website owners actually comply when Google reveals only so much?

Even if you keep your nose pressed against Google’s conference room, you won’t get to know much.

So, how do you actually entice Google’s robots to drive more traffic to your website?

Simple. Play Along. Learn through trial and error. Stay on the learning curve. Perhaps then, you’ll be able to differentiate what works and what doesn’t.

However, if you want a shortcut, check out these 5 tried and tested tips, which ensure that Google robots play along, no matter what.

1. Build buyer personas, then nail them with your Naturaltongue

Naturaltongue?

Umm… folks, if there could be Parseltongue, why not Naturaltongue, huh?

Parseltongue for snakes. Naturaltongue for Google RankBrain AI. Simple.

But then, what’s this Buyer Persona?

Ah, yes! That calls for some explanation!

According to the Content Marketing Insitute, content marketer’s build buyer persona’s by picturising their actual customers in terms of their age, job title, the company they are working for, the challenges and frustrations they are facing every single day, in addition to whether or not they are an authority decision maker.

Once you have a clearer picture on who your actual audience is, start communicating with them in your natural voice.

Building a target audience, bearing in mind the buyer persona, helps businesses take the bull by the horns. Put simply, it helps address the problems of your target audience, more precisely. Makes sense… nah?

Take, for instance, a site called wickedgoodies.com. The site has on display an amazing array of cake recipes, trade show tips, cake books on Amazon, video ebooks and so much more, all focussing on cakes, in addition to some great online marketing tips.

Looking at the site, you’d realize the owner of this site knows their online visitors thoroughly – inside out, and has optimized their website accordingly.

So, when a customer, say someone called Suzanne, who runs a brick and mortar cake shop, is desperately looking for some tips to accelerate her online sales and Google’s ‘Tips to promote cake online,’  she immediately stumbles on Wicked Goodies.

How come, you may ask?

It’s partly because Google’s RankBrain immediately figures out what Suzanne really wants and the RankBrain application intelligence robots rightly interpret ‘online’ as ‘internet’, and ‘tips’ as ‘strategies,’  thus returning high-quality results for Suzanne’s long tail search query.

RankBrain AI is programmed to give better search results for complex and long-tail searches.

Now, Suzanne could build on this info to make sure that her brick and mortar business not only survives but gives a tough competition to its competitors.

Key takeways

Build a buyer persona and narrow down your target audience by sticking to it.

Find what’s troubling your target audience, and then address those pain points in your natural language.

Use related keywords (mind you, not the exact keywords). This could include synonyms, and co-occurrence (more on this in a minute) while offering solutions.

Come up with creative blogs that immediately grab your user’s attention

Design products and services that address customer requirements

2. Refer to Google’s crawl error report to spot gaps

As it turns out, for your site to feature in top searches, Google robots need to crawl your site, first and foremost.

But then, there are a few things to consider to ensure that Google doesn’t miss your site, in the first place.

First off, make sure you are using accurate status codes on your site.

For example, use 301 redirects, instead of 302 redirects. Why you may ask? Well, because a 302 redirect is not at all programmed to inform Google robots that a particular page has been moved.

Also, consult Google’s crawl error report. The report keeps you covered in terms of gaps in your code, which perhaps is preventing Google robots from crawling your website properly.

Plus, you can also block certain pages from being crawled using robots.txt. As you know, every site has a crawl budget and blocking images that are not that important, which ensures you have some spare budget in hand for really important pages.

Key takeaway:

Use 301 redirects, instead of 302 redirects

3. Reach out to top sites for quality backlinks

Google robots still give considerable importance to quality backlinks.

But then, for that to happen, the focus should be on building brilliant content that addresses the specific pain points of your target audience.

Once your content is up and running, find out sites that would love to share your content. This will automatically fetch you some quality backlinks.

There are several other ways to attract quality backlinks to your site.

Hubspot’s Inbound Link Building 101: 33 White Hat Ways to Build Backlinks for SEO clearly highlights 33 different ways to build quality backlinks for your site.

Also, the moving man approach is worth a try.

Key takeaway:

Get quality back links from high authority websites

4. Generate epic content backed by ‘co-occurrence’

Enough and more has been written about the importance of coming up with epic content. SmartBlogger’s Sonia Thompson points out in this incredibly viral infographic – The Epic Content Cycle: 10 Steps to 10X Content, what specifically matters in epic content is:

Design

Data

Drama

Depth

However, I think she missed out on a crucial point and one which Google robots would have gladly added is the term “co-occurrence.”

Co-occurrence means the frequency of terms or related group of terms that appear in a piece of content.

In other words, making use of semantically linked words in the copy to keep with the RankBrain theory.

Leveraging co-occurrence makes sure that Google and their robots treat your content as significant from the searcher’s standpoint, and at the same time makes sure it appears in top search results.

5. Focus on user experience (UX)

Yes, of course, you need to get a grip on your click-through rates, load speeds and even mobile-friendliness of your site, because these holy trinity ultimately boost the user experience of your website.

To ensure this, come up with a catchy title tag and meta description. And then make sure that they are in sync with on-page elements.

Further, see that your website is easy to navigate, and offers value to your target audience.

SEO folks and UX experts may not see eye-to-eye on the navigational front, with SEO guys emphasizing more and more navigation links, while UX experts holding an opposite view. Whatever the case may be, you should look to be offering great user experience. Period.

Final thoughts

Though Google may be the Lord and God  for website owners. From the customer’s end, it’s turning tables in their favor. Put another way, it’s trying to slip into the shoes of your customers: trying to see what they see; trying to read what they read, and then changing its algorithms accordingly. Which means, online businesses have to take Google’s line of thought: that is to come up with customer-friendly and not Google-friendly sites.

I reckon that is the best way to play along with Google robots. What do you say?

Guest Author: Jini Maxin is a Senior Writer with OpenXcell – Mobile App Development Company which offers mobile app development services across the globe. A voracious reader who pours all her learning into producing well-researched and data-driven posts. You can connect with her on Twitter.

The post 5 Tips to Crack Google’s Algorithm and Drive Quality Traffic To Your Site appeared first on Jeffbullas's Blog.

via Jeffbullas's Blog

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[makeitwithmike]

5 Tips to Crack Google’s Algorithm and Drive Quality Traffic To Your Site

By Jini Maxin

Let’s face it…

With over 200+ Google ranking factors making sure the law of the land prevails, and over 1 billion websites fighting for spots in search engines – if you ignore SEO, your online sales are likely to go south, especially if you are unlucky enough to get struck with a Google penalty.

If you do not want to fall victim to a Google penalty, ensure that whenever the Google God’s wave their magic wand and whip up an algorithm update/change, such as Penguin, Pigeon, Panda, Hummingbird, or the recent RankBrain roll out, that you comply.

But then again, how do online website owners actually comply when Google reveals only so much?

Even if you keep your nose pressed against Google’s conference room, you won’t get to know much.

So, how do you actually entice Google’s robots to drive more traffic to your website?

Simple. Play Along. Learn through trial and error. Stay on the learning curve. Perhaps then, you’ll be able to differentiate what works and what doesn’t.

However, if you want a shortcut, check out these 5 tried and tested tips, which ensure that Google robots play along, no matter what.

1. Build buyer personas, then nail them with your Naturaltongue

Naturaltongue?

Umm… folks, if there could be Parseltongue, why not Naturaltongue, huh?

Parseltongue for snakes. Naturaltongue for Google RankBrain AI. Simple.

But then, what’s this Buyer Persona?

Ah, yes! That calls for some explanation!

According to the Content Marketing Insitute, content marketer’s build buyer persona’s by picturising their actual customers in terms of their age, job title, the company they are working for, the challenges and frustrations they are facing every single day, in addition to whether or not they are an authority decision maker.

Once you have a clearer picture on who your actual audience is, start communicating with them in your natural voice.

Building a target audience, bearing in mind the buyer persona, helps businesses take the bull by the horns. Put simply, it helps address the problems of your target audience, more precisely. Makes sense… nah?

Take, for instance, a site called wickedgoodies.com. The site has on display an amazing array of cake recipes, trade show tips, cake books on Amazon, video ebooks and so much more, all focussing on cakes, in addition to some great online marketing tips.

Looking at the site, you’d realize the owner of this site knows their online visitors thoroughly – inside out, and has optimized their website accordingly.

So, when a customer, say someone called Suzanne, who runs a brick and mortar cake shop, is desperately looking for some tips to accelerate her online sales and Google’s ‘Tips to promote cake online,’ she immediately stumbles on Wicked Goodies.

How come, you may ask?

It’s partly because Google’s RankBrain immediately figures out what Suzanne really wants and the RankBrain application intelligence robots rightly interpret ‘online’ as ‘internet’, and ‘tips’ as ‘strategies,’ thus returning high-quality results for Suzanne’s long tail search query.

RankBrain AI is programmed to give better search results for complex and long-tail searches.

Now, Suzanne could build on this info to make sure that her brick and mortar business not only survives but gives a tough competition to its competitors.

Key takeways

Build a buyer persona and narrow down your target audience by sticking to it.

Find what’s troubling your target audience, and then address those pain points in your natural language.

Use related keywords (mind you, not the exact keywords). This could include synonyms, and co-occurrence (more on this in a minute) while offering solutions.

Come up with creative blogs that immediately grab your user’s attention

Design products and services that address customer requirements

2. Refer to Google’s crawl error report to spot gaps

As it turns out, for your site to feature in top searches, Google robots need to crawl your site, first and foremost.

But then, there are a few things to consider to ensure that Google doesn’t miss your site, in the first place.

First off, make sure you are using accurate status codes on your site.

For example, use 301 redirects, instead of 302 redirects. Why you may ask? Well, because a 302 redirect is not at all programmed to inform Google robots that a particular page has been moved.

Also, consult Google’s crawl error report. The report keeps you covered in terms of gaps in your code, which perhaps is preventing Google robots from crawling your website properly.

Plus, you can also block certain pages from being crawled using robots.txt. As you know, every site has a crawl budget and blocking images that are not that important, which ensures you have some spare budget in hand for really important pages.

Key takeaway:

Use 301 redirects, instead of 302 redirects

3. Reach out to top sites for quality backlinks

Google robots still give considerable importance to quality backlinks.

But then, for that to happen, the focus should be on building brilliant content that addresses the specific pain points of your target audience.

Once your content is up and running, find out sites that would love to share your content. This will automatically fetch you some quality backlinks.

There are several other ways to attract quality backlinks to your site.

Hubspot’s Inbound Link Building 101: 33 White Hat Ways to Build Backlinks for SEO clearly highlights 33 different ways to build quality backlinks for your site.

Also, the moving man approach is worth a try.

Key takeaway:

Get quality back links from high authority websites

4. Generate epic content backed by ‘co-occurrence’

Enough and more has been written about the importance of coming up with epic content. SmartBlogger’s Sonia Thompson points out in this incredibly viral infographic – The Epic Content Cycle: 10 Steps to 10X Content, what specifically matters in epic content is:

Design

Data

Drama

Depth

However, I think she missed out on a crucial point and one which Google robots would have gladly added is the term “co-occurrence.”

Co-occurrence means the frequency of terms or related group of terms that appear in a piece of content.

In other words, making use of semantically linked words in the copy to keep with the RankBrain theory.

Leveraging co-occurrence makes sure that Google and their robots treat your content as significant from the searcher’s standpoint, and at the same time makes sure it appears in top search results.

5. Focus on user experience (UX)

Yes, of course, you need to get a grip on your click-through rates, load speeds and even mobile-friendliness of your site, because these holy trinity ultimately boost the user experience of your website.

To ensure this, come up with a catchy title tag and meta description. And then make sure that they are in sync with on-page elements.

Further, see that your website is easy to navigate, and offers value to your target audience.

SEO folks and UX experts may not see eye-to-eye on the navigational front, with SEO guys emphasizing more and more navigation links, while UX experts holding an opposite view. Whatever the case may be, you should look to be offering great user experience. Period.

Final thoughts

Though Google may be the Lord and God for website owners. From the customer’s end, it’s turning tables in their favor. Put another way, it’s trying to slip into the shoes of your customers: trying to see what they see; trying to read what they read, and then changing its algorithms accordingly. Which means, online businesses have to take Google’s line of thought: that is to come up with customer-friendly and not Google-friendly sites.

I reckon that is the best way to play along with Google robots. What do you say?

Guest Author: Jini Maxin is a Senior Writer with OpenXcell – Mobile App Development Company which offers mobile app development services across the globe. A voracious reader who pours all her learning into producing well-researched and data-driven posts. You can connect with her on Twitter.

The post 5 Tips to Crack Google’s Algorithm and Drive Quality Traffic To Your Site appeared first on Jeffbullas’s Blog.

from 5 Tips to Crack Google’s Algorithm and Drive Quality Traffic To Your Site

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[brilliantpenguin]

Thirteenth Doctor's in Power of the Doctor || Costume Breakdown

Costume breakdown:

- Tenth Doctor’s Tie (Giorgio Armani)

- Seventh Doctor's Sweater (Lovarzi)

- Navy Plaid Pants

- Eleventh Doctor’s Boots (All Saints Layer Boots)

- Fifth Doctor’s Celery (Abbyshot)

- Twelfth Doctor’s Shirt (spearpoint shirt)

- Thirteenth Doctor’s Coat (Her Universe)

- Fourth Doctor's Scarf (Lovarzi?)

Notes:

Was bored so I did a breakdown of the Thirteenth Doctor's costume that Jodie (and Sacha) wore in the story 'Power of the Doctor'. Just something to note, majority of these items can no longer being sold from the original source.

Majority of the costume elements differed in colour from the costume pieces they reference. These range from the lighter coloured wool in the question mark vest and the scarf.

This can be attributed to being sourced from other places like Lovarzi. They sell the jumper in a strangely lighter shade compared to the original. But interestingly, in the instance where Lovarzi does have accurate colours, they used a different one (maybe to offset the lighter coloured vest?).

Something else to note is that the pants of the costume looks to be referencing different Doctors(?). You could say it was a reference to the Second Doctor or the Twelfth's but the larger rectangle pattern looks closer to the Seventh Doctor's. I'd just call it somewhat of a remix of them.

For the Twelfth Doctor's shirt, it's called a spearpoint shirt (Pointy collar). A version of this shirt can be found on an Etsy listing as "Men's Spearpoint and Tab Collar Brand White 1960s Shirt White Cotton" which is sold by "FashionPointIN". This one has the buttoned cuffs (which can be undone and unfolded which is shown in the costume), something to note is that the one in the listing also has a buttoned collar (which could be removed for costume accuracy sake).

Links that might be of interest:

Jodie Whittaker image: https://www.facebook.com/DoctorWho/photos/a.182096918471010/9031006413579972/?type=3

Eleventh Doctor's Boot information: http://www.11thdoctorcostume.com/2010/01/boots-all-saints.html

Second Doctor image: https://m.facebook.com/DoctorWho/photos/a.182096918471010/5210019052345413/?locale=zh_HK

Spearpoint Shirt: https://www.etsy.com/au/listing/1370648191/mens-spearpoint-and-tab-collar-brand?gpla=1&gao=1

Tenth Doctor's Tie information: https://thegingerdoctor.wordpress.com/2019/10/31/the-tennant-ties-full-index/

Twelfth Doctor from "The Doctor's Yo-Yo | The Girl Who Died | Series 9 | Doctor Who": https://www.youtube.com/watch?v=-Yx7vlDlIVo&pp=ygUnbWFpc2V5IGNhbSB0aGUgZ2lybCB3aG8gZGllZCBkb2N0b3Igd2hv

#doctor who #Power of the Doctor #thirteenth doctor #twelfth doctor #fourth doctor #fifth doctor #Seventh Doctor #cosplay #costume breakdown #doctor who costume breakdown #Brilliant Penguin's Infographics

[brilliantpenguin]

Seventh Doctor Costume Variations

I got bored and did a compilation of the variations of the Seventh Doctor costumes.

Generally, for this Doctor's appearances, the Doctor had minor variations in the way the chain was placed on the costume. Such as whether it was inserted from the front or back of the lapel and if it was placed in front or behind the scarf.

Between season 24/25 and 26, the Doctor had a change of costume, wearing a darker ensemble. This included the hat band, tie and the jacket. However, elements such as the scarf and pants remained the same.

Some other notable changes, was in the first story that featured this incarnation, the Doctor wore a tartan scarf and red suspenders over the jumper vest and the jumper itself was worn under the pants. In following stories however, this was changed (such as the scarf). The Doctor was also given an umbrella in paradise towers with a bamboo handle which then changed over to a bright red question mark. Something else to note about the umbrella is that the black gap in between the dot and the curved bit of the question mark, shortened between the season 24/25 appearance and the 26 one.

Another very minor difference was in the story 'The Greatest Show in the Galaxy', which very briefly had the Doctor without the scarf.

Extended media, spinoffs and other appearances also had other variations as shown in the images.

Some notable differences from the TV appearance included:

Books: Generally had a smiley badge, cream jacket/pants combo, lack of jumper

Big Finish: Combination of season 24/25 and 26 such as red paisley for the hat band and tie but with the darker jacket Other notes: - This was supposed to be exhaustive but rather just present variations I found interesting

#Doctor Who #seventh doctor #big finish #doctor who eu #dweu #sylvester mccoy #doctor who costume breakdown #Brilliant Penguin's Infographics