#(RELAX i can fix it seamlessly oh my god chill out about the deposit i'm so good at this)

[strongermonster]

this is a really weird thing to complain about perhaps + has a really simple fix of "why don't you just switch banks then bc no one cares??"

but last year (maybe the year before?) my bank switched from a very conservative navy blue, berry red, and steel grey colour scheme that had a sort of feel of professional detachment to it that i've come to associate with dry corporate things like banking, to this "fun" new thing that's lime green and hot pink, with (mostly) light grey text on dark grey backgrounds, and uses exclusively black and white pictures of Attractive Diverse Youths of an Indeterminate Age Doing Fun Millennial-Appealing Non-Banking Activities to try and jazz it up, and i... i don't... hate it, but it feels... wrong?

it feels too very specifically engineered. calculated. like, you're a bank. you're a financial institution owned by a larger one that has all the money in the world and does not care to help a single soul with it, but you know it doesn't matter because we're stuck with you anyways.

"free spirited photography" "old-fashioned competition" "energetic black-and-white imagery" why does it feel like they're trying to convince me of something?? this is like a new wave social media app that hasn't figured out how manipulative phrasing has worked yet.

the whole thing feels disingenuous and tacky. they're an online only bank, so they're trying to appeal to millennials and younger by being Hip and Cool with the Youths, but it just feels sour. reminds me a bit of 'they live (1988)'-ish, or when you get a new job and they're like "we're a family here! 🥰" and everything is really sleek and buzzfeed/tech startup-esq and counter-productively techy in a really inhuman way and you end up getting fired over zoom by a bohemian chic hr woman wearing fashion glasses she doesn't need with bangles that jingle the entire time she gesticulates while telling you she's really-really sorry your mom has cancer, but you did break company policy by taking 10 days off this year 😢

also when i say "i don't hate it" i mean uhm. if this was the kind of colours and imagery that someone was using to promote a community-based event that involved interacting with other people, i would find it enjoyable and engaging. but there's something about it being used to encourage engagement with an app designed to take my money that makes me feel uhh well all of the above i guess.

i don't know. corporations have more access to us on a deeply personal level than ever before, so when i see things like this it makes me nervous to think about how many greedy corporate execs sat in a room workshopping the best way to seem like Your Cool Friend like some sort of shapeshifting social parasite. but maybe i'm just paranoid.

#hellooooooooooo i am reading too much into this but i can't help how i feel. it might be the hangover talking #all of this is bc i need to go by drywall to patch the hole we made in my guys wall that he's freaking out over #(RELAX i can fix it seamlessly oh my god chill out about the deposit i'm so good at this) #and i opened my banking app to shuffle money around and he went ''woah your bank is watermelon themed??'' #jj stuff