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thebestbusinesspodcast · 3 years

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How Webinars are the Future of Marketing for a Business with Daryl Urbanski

*Next-Level Marketing for a Business: Automating Your Sales Presentation

*Automating Marketing for a Business with Webinars

*Upgrading and Automating Your Business Marketing with Webinars

Businesses everywhere are adopting an automated sales process from start to finish. However, copywriting and emails can only get you so far. People are missing one aspect of the sales process — the sales presentation. But traditional one-on-one calls and face-to-face pitches are costly in terms of time and effort. Our guest today shares where the future of sales presentation for marketing for a business lies: webinars.

We talk with Daryl Urbanski, a veteran business coach who helps people craft their own sales webinars. We talk about three strategies for making your own automated sales webinar and how to grow and evolve your business. Webinars can feel robotic and detached, but there is a way to retain the human element in it — almost as if it were a live presentation.

At the end of this episode, entrepreneurs and leaders will be able to jumpstart their webinars for marketing for a business.

About Daryl

Daryl Urbanski is an entrepreneur, speaker, marketing expert, business coach, author, and podcaster. As the founder and president of Best Business Coach, he has helped entrepreneurs make seven figures and automated income streams. He is also passionate about teaching others to create successful businesses.

To help people, he has written several books, including Ancient Secrets of Lead Generation and Primitive Business Tools for Success. He is also the host of The Best Business Podcast, where he features inspiring thought leaders and entrepreneurs to help people scale up their businesses.

Three Reasons to Listen to the Podcast:

Discover how automated webinars can boost your sales and free up time and resources.

Find out the three actionable tips for starting your own sales webinar.

Learn how you can use small ideas to scale them into huge gains for your business.

Automate Your Sales Process with Powerful Webinars

Daryl’s Background in Marketing for a Business

Daryl is a direct response database automation marketer, especially for webinars.

He also helps businesses generate leads and sales. His new mission is to create 200 new multimillionaire business owners who solve real problems with entrepreneurship.

Some people are afraid to say something and share about their business expertise, making it hard to validate the value brought by a business.

Daryl was a senior marketing director, where only a handful of people were involved in the department.

With the company struggling, Daryl knew his goal was to leverage it with automation. That’s how he got started as a direct response database automation marketer.

The Future of Marketing for a Business

Direct response marketing used to be about going door-to-door. It was later streamlined by canning and cloning sales presentations.

A sales letter will never convert clients as effectively as face-to-face sales presentations, but it can leverage businesses.

With webinars, you can mimic face-to-face sales presentations without needing to be physically present.

Before turning to StealthSeminar, Daryl used another software tool. This led to several problems because of the lack of support from the developers.

Hear Daryl’s experience using StealthSeminar and the history of direct response marketing for a business in the full episode!

Scale Fast with Webinars

Many copywriters put on their business hats when making a sales letter in an attempt to sound professional. But doing so reduces their human touch.

Daryl found that selling face-to-face to 100 prospects first before writing a sales letter works the best.

The process is the same for preparing a sales webinar. You need to look for what is already working and refine it further.

Tracking what happens during your webinar is also crucial. Check at what point you’re losing people. How can you decrease your losses?

Understand how people behave and don’t waste their time. Don’t use the same presentation for a follow-up with your prospects.

Tactics Change but Humans Don’t

Tactics are constantly evolving, but principles don't. As such, it's essential to understand the human psyche.

That’s also why you have to follow your prospects and the relationships you have with them.

Once you do enough sales presentations, you will begin to see patterns that you want to can or clone.

If enough people come to your webinar, your conversion rate stabilizes.

However, nobody wants to be part of a robotic process. That’s where having a simulated live webinar is beneficial.

Daryl’s Business Strategies and Philosophy

To help a company earn half a million in a month, Daryl made and tested three iterations of a webinar. Tune in to the episode to learn more!

At some point in your business, you’re going to need to have consistent and profitable numbers. Sound business skills are crucial as well.

Experiment with new ideas. Even if you have a format that works, it can quickly become obsolete.

For Daryl, businesses are not meant to sell trinkets but solve problems for people.

3 Tips for Utilizing a Webinar

Tip 1: Do your presentation live and see that it works. Make sure that you have a good presentation before you automate it.

Tip 2: See what other people are doing. Marketing can be formulaic, but there’s a progression to things.

Tip 3: Find a mentor. You don’t know what you don’t know. When you know better and are surrounded by better, you do better.

Tune in to the full episode to know more about Daryl’s experiences with mentorship!

Small Ideas, Big Gains

Always look for ways to change and improve.

If you’re not getting the numbers you want, look closely into what’s happening in your process. Often, it’s either a traffic or conversion problem.

Start small; make sure it works and that it’s repeatable and duplicable. Have people or mentors who can teach and guide you along the way.

There are only three ways to grow a business: get more customers, get customers to buy from you more often, and get them to spend more every time they buy.

You don’t know what you don’t know, and you do better when you know better.

Two Powerful Quotes

“It comes down to understanding human psychology and behaviour and what real people do. A lot of Internet marketing and people get sucked into shiny objects... But you really do need to be in this perspective of your prospect and understand how they are going to actually feel, respond, and react to what you're doing.”

“A business solves problems for people. A business doesn't sell trinkets or gadgets or whatever. You actually are in the world to provide a solution that makes someone's life better.”

Resources

Need new ideas for sales letters? Read The Boron Letters by Gary Halbert

Check out Daryl’s books:

Business Success Secrets, Principles, Formulas & Ethos

Ancient Secrets of Lead Generation

Primitive Business Tools For Success

You may connect with Daryl on Facebook, Twitter, LinkedIn, and Instagram. Interested in his work and services? Check out Best Business Coach, StealthSeminar, and 7-Figure Funnel Formula.

P.S.

Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over?

Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?

Visit https://www.members.bestbusinesscoach.ca/problems-we-fix/ to see if we can fix what's holding you back.

📨 If you can answer YES to all three questions, please reach out to me through Facebook: https://www.facebook.com/daryl.urbanski, and describe your situation, goals, and the best time/way to contact you.

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thebestbusinesspodcast · 3 years

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Godfather of mRNA Vaccines Prescribes How To End Pandemic Quickly - with Robert Malone MD | Harvard Medical School

Listen to this interview or check out bestbusinesscoach.ca for FULL show notes & the video version of this call.

4 Steps to Stop the Pandemic 1. Vaccinate people who are at high risk. But not everyone like we're doing. 2. Provide self-assessment tools to help people identify if they are high risk. 3. Provide early treatments - purge the parasitic entities suppressing them. 4. Create a home diagnostics system to test if you’re infected.

About Our Guest

Dr. Robert Malone, inventor of the core mRNA vaccine technologies & RNA transfection. He has done extensive research and development work in: Preclinical discovery research, Clinical trials, Gene therapy, Vaccines, Immunology, and bio-defense.

Dr. Robert Malone trained at UC Davis, UC San Diego. At the Salk Institute of Molecular Biology & Virology Laboratories. He received medical training from Northwestern University (MD), Harvard Medical School (Clinical Research Post Graduate), and UC Davis (Pathology).

To date, he has written close to 100 peer-reviewed publications. These have 12489 citations. 31 are h-index & 50 are i10-index [it's a big deal].

Dr. Robert Malone has been involved in developing, designing, and providing oversight to around: 40 phase-1 clinical trials, 20 phase-2 clinical trials, and 5 phase-3 clinical trials. Plus vaccine-focused clinical research organizations

In most of those as medical director & medical monitor.

With 20+ years of management and leadership experience in pharmaceutical, biotechnology industries, academia, government and non-government organizations. He is one of the most experienced & credible experts you can find on this subject.

His prescription to end this pandemic quickly?

1. Only vaccinate the high-risk groups. Not everyone.

Natural immunity is 10x better, stronger, faster, longer-lasting. So if you're not high risk, it should be a choice to not get vaccinated.

Vaccine effectiveness is diminishing fast. Covid-19 is mutating way more each week than they anticipated.

Vaccine-induced disease enhancement is a real thing. Mass vaccination campaigns are only encouraging this.

Based on current rates of reduced vaccine effectiveness. Estimates are current vaccines will be ineffective within 6-12 months. Meaning new ones will replace them.

There are legitimate risks involved from vaccination.

If vaccines synthesize a misfolded protein, we wouldn't know. Misguided spike proteins CAN cause problems with Prion Diseases. Lipid-nanoparticles with mRNA can pass the blood-brain barrier. The covid vaccines went out fast. We don't have good long-term data. There HAVE been production contamination issues. [See Moderna + Japan as an example].

Alphabet agencies could do better tracking & reporting adverse events. Many things significant to an individual, don't register as clinically significant. Like a 3% drop in fitness for an NFL player].

Recently 2 top brass left the FDA. For reasons related to the third shot rollout.

My questions, not his, are: Will a third shot meaningfully boost immunity? Or are they moving big pharma inventory before the new vaccines come in?

#ProductLifecycles

Did anyone use a fax machine lately? 8 track? CDs? Just curious. Each year some major pharmaceutical company is paying hundreds of millions in criminal and civil settlements. Often for marketing dangerous drugs or paying kickbacks to incentivize prescriptions.

2. Early Detection. Provide home test kits. Apps. Tools to help people make data-driven decisions. If they should get vaccinated or not.

Some people need to be vaccinated. Vaccines aren't perfect, but they do serve a purpose.

3. Early Treatment: This is a virus best battled early. Ivermectin, HCQ, Vitamin D & even Aspirin have GREAT data they're effective - if used early.

4. Follow Good Health Science. Allow open discussions about: - Risk Mitigation - Leading Indicators - Black Swans

Right now the major alphabet agencies fly in the face of good health science. There is no room for discussion on any of these things. It's either: Follow the narrative of vaccines are our saving grace - or your career is gone.

They want 100% irrefutable, giant study data it 100% works. Proof so solid, it's cost & time prohibitive in an evolving pandemic. These emergency use Vaccines have NOT been studied as well as some PRE-existing drugs we could use as therapeutics. Conversations are being shut down as if they're lethal. When it's these NEW vaccines we have no long-term safety data on.

He believes in this climate - no one can publish papers saying anything against the narrative. Only if it's a giant study with immaculate outcomes. There is little space for open dialogue or exchange.

Careers are being ended for trying to open discourse.

Misc items which came up:

We don't know enough about Viral Reactivation of Covid-19.

Despite years of trying, there are no successful vaccines for a coronavirus. For a successful vaccine, viruses must activate a strong immune response.

There have been many problems with corona vaccines in the past. For example, the original SARS vaccine. It actually increased the pathology rather than reducing it.

So the first SARS corona vaccine caused, in animals, inflammation in the lungs. Inflammation which wouldn't otherwise have been there if the vaccine hadn't been given. Vaccines can also create hyper-sensitivity in certain cases. This means they work well against main target virus. But when a wildly mutated virus comes along.. The immune system response kills the host.

Vaccines in general are very safe. But these COVID vaccines lack sufficient long-term data. In 1976 there was a swine flu outbreak. Mass vaccination campaigns like this rolled out and were stopped due to adverse effects causing neurological issues. Rushing vaccine due process can have severe consequences.

August 22nd 2021, a paper was published saying: https://www.biorxiv.org/content/10.1101/2021.08.22.457114v1 "Although Pfizer-BioNTech BNT162b2-immune sera neutralized the Delta variant, when four common mutations were introduced into the receptor-binding domain (RBD) of the Delta variant (Delta 4+), some BNT162b2-immune sera lost neutralizing activity and enhanced the infectivity."

But there's no space for discussion... The propaganda machine is running bigger and harder than it ever has historically. Shutting any doubt down. Censorship is rampant. It's really crazy what's going on right now. Some say it's because there is so much profit to be made. According to the FDA website: FDA may authorize unapproved medical products or unapproved uses of approved medical products to be used in an emergency to diagnose, treat, or prevent serious or life-threatening diseases or conditions caused by CBRN threat agents when certain criteria are met, including there are no adequate, approved, and available alternatives. https://www.fda.gov/emergency-preparedness-and-response/mcm-legal-regulatory-and-policy-framework/emergency-use-authorization Again, Listen to this interview or check out bestbusinesscoach.ca for FULL show notes & the video version of this call. Be safe everyone. As always, thank you for your time & attention.

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thebestbusinesspodcast · 3 years

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What Do Business Coaching Services Cost? Business Coaching

See 1 of 100 New Videos on this topic & more.

In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it.

Transcript:

What a business coach is determined by various factors, mainly by the outcomes you are looking for, bearing in mind your business’s budget, the problems you are hoping your coach will fix for your business, and how much that problem is worth to you. the main thing is to find a balance between what you’re willing to offer, and what you expect in return.

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thebestbusinesspodcast · 3 years

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What Business Coaching Services Do Business Coaches Offer? Business Coaching

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In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it.

Transcript:

Different coaches offer different services, so based on my business’s coaching services you can expect one-on-one, weekly, bi-weekly, monthly, or quarterly, with different services bundled into the services. so generally, it depends on the specialization of the coach in question. learn more about BestBusinessCoach business coaching services

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thebestbusinesspodcast · 3 years

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Are Business Coaching Services Worth It? Business Coaching

See 1 of 100 New Videos on this topic & more.

In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it.

Transcript:

The first thing to consider is the cost implications of figuring it out on your own. for a generic coach the value may be different than a coach who specializes in the problem you have identified in your business, so if a coach is worth it or not all boils down to the outcomes. if you are achieving the results expected then it is worth it, however, if you aren’t then you know the drill.

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thebestbusinesspodcast · 3 years

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Do Business Coaching Services Really Work? Business Coaching

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In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it.

Transcript:

The first step to figuring out whether business coaching actually works is by identifying the problem you want to solve and the outcomes you are looking for, the results of those the problem vs the outcome are how you determine whether or not business coaching actually works. in general business coaching and mentorship has been well proven within many industries.

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thebestbusinesspodcast · 3 years

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Are Business Coaching Services A Waste Of Money? Business Coaching

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In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it.

Transcript:

The answer depends on you. Firstly, are you aware of the problem you want the business coach to help you solve, do you know what results you want to see? also, have you chosen a coach you feel is the best coach for your needs in terms of knowledge and expertise.

The final determiner of whether your coaching is worthwhile is dependant on your level of co-participation in your own coaching.

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thebestbusinesspodcast · 3 years

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What Should I Ask A Business Coach? Business Coaching

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In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it.

Transcript:

This depends on what you’re coming to the business coach for. A good place to start is by explaining the situation and asking for solutions that you maybe haven’t considered. So basically you ask the business coach about the problem you have come for.

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thebestbusinesspodcast · 3 years

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Why You Should Hire A Business Coach? Business Coaching

See 1 of 100 New Videos on this topic & more.

In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it.

Transcript:

For anyone looking to succeed in business, guidance is a must in order to reach the level of business success you desire.

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thebestbusinesspodcast · 3 years

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Who Is The Best Business Coach? Business Coaching

See 1 of 100 New Videos on this topic & more.

In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it.

Transcript:

The best business coach is the one that gets you results within a reasonable amount of time.

Your best business coach should also be someone you feel respected by, has integrity, and takes the time out to understand your background and business goals. This should ideally be a coach with the right knowledge, expertise, and track record. see Daryl Urbanski at Best business coach

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thebestbusinesspodcast · 3 years

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Should I Invest In Business Coaching Services? Business Coaching

See 1 of 100 New Videos on this topic & more.

In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it.

Transcript:

The decision is primarily up to you, however, the advice I can give you is is that if you are trying to succeed in business, based on your background and business goals. If you want your business to grow and maybe become your career and leave a legacy then investing in a business coach is a good idea.

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thebestbusinesspodcast · 3 years

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How Do I Find A Good Business Coach? Business Coaching

See 1 of 100 New Videos on this topic & more.

In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it.

Transcript:

You can visit BestBusinessCoach or alternatively, you can search on major search engines, and in forums or groups. BestBusinessCoach is still a great coach, however, to directly answer your question. a good business coach is someone who has the experience and expertise in the problem are you are facing.

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thebestbusinesspodcast · 3 years

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How Much Do Business Coaching Services Cost Per Hour? Business Coaching

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In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it.

Transcript:

Any meaningful business coaching is tough to fit into an hour. Basically, the answer to that depends on the type of business coaching you are looking for. in a

nutshell, you will get what you negotiated with your business coach. when deciding how much to pay your business coach. It’s important to identify your problem and how much it’s costing your business, and what you can realistically afford.

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thebestbusinesspodcast · 3 years

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How I Generated Over $1,000,000 USD With A Single Digital Marketing Strategy

Discover how to get an automated marketing funnel. One generating recurring revenue for your business. This is NOT a get rich quick scheme. It is hard work. It requires a team. But is very realistic and very possible. There is no accountant in the sky. No one determining how much you are allowed to make.

24 Savvy online business owners paid over $1,000 each to see this presentation. A step-by-step breakdown of an automated digital marketing strategy. Which generated over $1,000,000.00 USD in under 8 months.

This presentation shows not only HOW we did it. It shows the plan we used to continue to scale to over $7,000,000.00.. With this single marketing strategy.

For my help creating this for YOUR business. Or to access to the course I created explaining this process in more detail. Or info on our other programs, visit: http://members.bestbusinesscoach.ca/

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thebestbusinesspodcast · 3 years

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How To Make A Small Business Plan? Strategic Planning

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In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it.

Transcript:

Traditional business plans use some combination of these 9 sections: 1. Executive Summary. - Brief description of what a company is, the plan & why will it be successful? 2. More Detailed Company Description. 3. Market Analysis. 4. Organization & Management Plan. 5. Service/Product Line. 6. Marketing & Sales Plan. 7. Funding Request. 8. Financial Projections. 9. Appendix/Conclusion.

On top of that, make sure you cover the: Situation analysis. The market positioning, marketing objectives & your strategy.

I've spent over $50,000 dollars to have the body of research reviewed. To find what makes the difference for small & medium-sized businesses. We found there are 8 Critical Success Factors for small & medium-sized businesses.

1. Self-Efficacy. 2. Strategic Planning. 3. Market Intelligence. 4. Marketing Strategy. 5. Sales Strategy & Skills. 6. Money Management. 7. Business Operations. 8. Business Intelligence.

These are 8 things I think belong in your plan because each is critical. I'll give you have a brief overview of them now. But go to BestBusinessCoach.ca for more info on them.

1. Self Efficacy. Is about personal effectiveness. It's the ability to wake up, plan your time & manage yourself to get things done. It's the ability to articulate your vision & goals. To work well with others. This factor is important as it matters to you. Plus everyone in your company. When the people in your company are not being effective. They will not be as productive as they could be. This results in less than optimal performance. Self-efficacy is the pillar everything stands on. Because if the people in your company aren't getting anything done... You're not going anywhere.

2. Strategic Planning. This is important. For example, No one is selling pet rocks anymore. But once upon a time, they were a trend. It was an easy thing to sell. There were a lot of knock-offs. But it was a trend and then disappeared. A strategic plan makes sure there's longevity in what you're doing. It makes sure what you're going to offer is not redundant. Or not about to be redundant. A strategic plan ensures you are jumping in a swimming pool with water. It'd surprise you how many people start businesses doomed to fail. Like jumping into a pool with no water. They did not check first.

3. Market Intelligence. This knowing who the competitors are. What other options are available for consumers. What do consumers like/dislike? What do consumers want? What are the problems the existing products solve? Or What problems are not getting solved? All this know-how comes into market intelligence.

4. Marketing Strategy. A way to communicate with people. Where are they? How will you approach them? How will you get their attention? Indicate who's interested or not? How are going to find them? What does someone interested do? Where do you hand off to the sales team? What's the marketing strategy? Is there a process? How are going to share your message with the world?

5. Sales Strategy & Skills. These are similar. Sales Skills + Sales Strategy. If you have the wrong strategy, the best salesperson might fail regardless. But, even if you have a great strategy. If the person has no sales skills, they may not be able to execute it. Those 2 things are similar. It's a gray area where the sales strategy ends & the sales skills begin. Vice versa. The good news is, marketing hands off to sales. It can guide your strategy. How those 2 have to play.

6. Money Management. Poor management of funds can kill a business. Even if you have great funding behind you. If it's mismanaged, it will not work out. Money to a business is like gasoline to a car. It helps fuel where you want to go. For example: Money will fix repairs. It will pay to bring in new people. Pay for equipment. Pay for access to an event/person, or intellectual property. Money management is critically important.

7. Business Operations. Training schedules. Meeting rhythms. Planning sessions. Where is all your documentation on how you do what you do? Is there documentation? Human resources. All the glue holding things together. Consider business operations as the glue between things. For example: If you have to abide by certain laws. Like government regulation. That's part of the operations for your business. That's a function you need to do to operate. It's like manners. Manners are the grease between human interactions. They eliminate friction. Manners help reduce friction in human interactions. This is what business operations are for. It's the grease in the wheels. Does management meet once a year? Is it productive?

How far behind will you fall if you're only meeting once a year? Versus every week. When you hire people, how do you hire them? Is there an onboarding process? Those are all under operations. Are you legally compliant? Etc..

8. Business Intelligence. These are the feedback loops to update you on how you're doing. They track leading & lagging factors. For example, everyone wants to track sales. Sales are important, but customer satisfaction is also important. Customer satisfaction can lead to repeat sales & referrals. Meaning, customer satisfaction would come before repeat sales & referrals. Therefore, customer satisfaction would be a leading factor. Sales the lagging factor. How many repeat sales do you get? How many referrals do you get? Business intelligence is about the feedback you're getting. Do people like your content? Are they engaging? Are customers happy? How are your staff? Business intelligence is all those things. It's about being able to hold up a mirror. See yourself how the world sees you.

Those are the 8 factors. It's a brief overview. If you would like to know more about the 8 Critical Success Factors go to BestBusinessCoach.ca.

You'll also see more videos to questions like this. My goal is to answer a thousand questions just like this. So, go to BestBusinessCoach.ca. See you there!

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thebestbusinesspodcast · 3 years

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What Does A Business Continuity Plan Typically Include? Strategic Planning

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In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it.

Transcript:

It includes a checklist containing: -Supplies. -Equipment. -Data backups. -Data locations. -Resources. _Inventories. - Who are the admins? - What's their contact information? - Who are the emergency responders? - Who are the key personnel and what are their responsibilities? - What's the threat matrix? - What else do you have to worry about? - What are the critical process you have to protect? - Who can declare a company emergency/disaster? -Is there an evacuation facility? -What's the communication plan?

All of these go in a continuity plan. It's about preparation & planning for the worst-case scenario in advance.

Like a fire escape plan. You don't make the plan when the building's on fire. You want to have a plan in place before.

It means taking time and role-playing different possible scenarios. The good news is: You don't need to worry about 101 things. Typically, there are only a handful of things. 1-10. You can plan for them over time. Then review it on a regular basis. Getting the key people involved. Then pick a scenario to role-play what might happen in the future. The possible actions you should take. [whenever anything unexpected happens.]

As you role-play and walking you'll identify more scenarios to expect.

Brainstorm as much as you can. Talk to other people. Get resources you need ready. And finally, come up with your business continuity plan. It's not important until it is. By then, it might be too late.

It's a good idea to schedule time to think about it. It's like a resource file where you keep a list of the important things. Your intellectual property, any legal contracts, or agreements. All that stuff.

If something unexpected happens, What would you do? If the main people in charge disappear? Is there a sacred knowledge problem? Are there critical things no one else has any idea how to do? You have to find out what those are. Get that documentation written down.

Make it easy to know: Where is it? Who is responsible for what? How to contact the people involved? If you can't do it/find it, what do you do then?

If you'd like more information on topics like this, Go to www.BestBsuinessCoach.ca.

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thebestbusinesspodcast · 3 years

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How To Monitor A Strategic Plan? Strategic Planning

See 1 of 100 New Videos on this topic & more.

In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it.

Transcript:

You get what you inspect. Monitoring a strategic plan is setting up regular review points. Is it weekly, monthly, quarterly, annually? While keeping an eye out for opportunities.

You have to determine: How effective is the plan so far? Are we allocating resources according to the plan? Are you getting the results you hoped for?

It is about how you monitor. You have to put measurements in place. This is where Business Intelligence comes into play.

We have identified 8 Critical Success Factors 8 things significant to the success of small & medium-sized businesses.

One of them is Business Intelligence. This is a video for strategic planning, But monitoring you strategic plan includes Business Intelligence Systems. The feedback loops.

Like I've said, to have a regular review. You need feedback loops. These include: 1. Lagging Factors. 2. Leading Factors. Measurements on key performance indicators.

It means: For example, let's say you determine success based on sales. Sales are a lagging factor, because a lot of work happens. Before you get the sale.

So in this example you'd include leading factors. These might be: Engagement on your ads. Are people + or - engaging with it? Do they love it & share it with others? Another one is client satisfaction. Client satisfaction creates word of mouth, referrals, and repeat sales. BUT you have to satisfy them BEFORE they give you those.

So satisfaction would be a leading factor, whereas, the sale would come after. [lagging factor].

So, how do you monitor a strategic plan? You have to set up business intelligence feedback loops. You have to have tracking in place. And regularly review progress. Check if the plan is on track. Or not. That is how you review a strategy.

Like the analogy of a road trip, It would be easy if you have a map. With your destination and your current place marked. If it's tracked, it's easier for you to look at where you are, and measure: Are we on the right track? How long will it take to get there? What is our process?

You can create all sorts of tools to check your progress. To monitor productivity. Overall, it's setting up feedback loops & monitoring leading & lagging factors.

If you want more answers to questions like this, Go to www.BestBusinessCoach.ca.

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