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thewriteblrlibrary · 3 months

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A Step-by-Step Marketing Guide so we can spite traditional publishers (and make people cry).

~ This is a guide specific for fiction/writeblr. All of this is for free and there is little social media posting/ads involved (unless you want to venture into that). ~

Within the writeblr spheres, there's this underlying hope that our stories will find their audience. Perhaps we'll have a fandom full of fanart and video essays, or maybe we'll be an instant classic and sit on collectors' beloved bookshelves. Our stories could sit within the deepest corners of someone's heart and maybe they never tell a soul about what's so special to them. Maybe our stories become those 'underrated masterpieces'.

Or we just want to see people ugly cry over our writing.

Whatever your hope may be, marketing is an important path to venture on (especially because traditional publishers are rejecting diverse books in favor of ones that are already famous + the whole sub-par machine thing they seem obsessed with.)

And thus, my childhood marketing obsession will hopefully be of use to you. This is all for free (unless you want to spend money) and you don't need to figure out social media platforms (unless you want to, and this guide works if you decide to take that route too.)

Step One: Characters

Marketing spheres will define these fictious people as 'avatars' or 'the target audience'. You could also call them characters. Because that's what they are: fictional people.

For this step, you shall create characters that would love your story.

And here's some great news: You've already done this.

Perhaps you wrote your story to comfort a prior version of yourself. Perhaps each character in your story holds an aspect of your personality. Perhaps you were ridiculously self-indulgent and made the story you would've loved to read. These are all possible characters you can reuse for marketing.

Write down 2-4 quick archetypes for these characters. You'll chose an aspect of your story (characters, themes, or the younger-self that you wrote it for) and write a thumbnail sketch. (Main issue, fears, wants, personality traits if they relate to the main issue.)

I'll do it for my story (the Land of the Fallen Fairies) down below:

Anuli-like (my MC): Overthinking and aloof. Wants a happy ending but thinks their current personality/character isn't good enough for one. The present stales in comparison to the past/the childhood they lost. The 'gifted theater kids'. Kamari-like (side character): Postpones happiness in favor of creating a perfect schedule/getting accomplishments. Heavy masking. Creative but doesn't create anymore. Promises themself they'll enjoy themselves later, when they've earned it. Workaholics. My younger self: Wanting a fantasy escapism to embody the traits they wish they had in real life. Dissatisfied and worried about reality. Perfectionists. Self-indulgent: People who love plants and forests and fantasy worlds far away from reality/humanity.

Great! Now it's time to find these characters.

Step Two: Setting.

(Let's assume you're using the internet for your marketing. But a similar method works for real life too.)

Where do the characters live?

In order to figure that out, we need to discover the characters' interests, what they watch to solve their problems, and who they find #relatable.

(You can do this for each character or for all the characters at once.)

For example:

Anuli-like -

interests: Stories. Analysis videos. Fantasy escapism. Things that remind them of their childhood. (so nature, warmth, comfort, play, imagination and the times they would actually enjoy learning.)

Places to look: Nature quotes, ambience videos, children's shows and fairytales (comfort shows). Fandom culture - fanfic video essays, fan art.

Solving problems (the problem being wanting a 'happy ending' but feeling that their personality/lifestyle/characteristics aren't right for one): Mindfulness things. Self-healing. Quotes and meditations and candles galore. Slow living. Nature vlogs. Self care. All that 'live in the moment' culture.

Places to look: Slow living. Nature vlogs. The 'softer self-help' (spirituality stuff. Magic/ overnight answers). Witchcraft. 'aesthetic nature' places. Guided meditations.

#relatable: Burnt out gifted kids. People who think so much that their life passes them by. Storytellers and creative who create to make sense of the world. People who like dark, gory things in spite of who they want to be. People who don't like reality.

Places to look: Those 'learn better and remember everything' places. (The 'burnt-out gifted kid' recovery places.) Stop overthinking spots. Those quotes on Pinterest from poetic people who think too much /aff. Storyteller places. Dark academia. Classical music. One off quotes/ poetry.

Okie dokie. Once you have this, find channels, social media accounts, blogs, songs, books, etc. that fit with the categories you wrote down. (They should appeal to the characters) You can search up some of the terms you listed into searches and see who pops up. Bonus points if you find people that overlap with multiple sections.

I know I didn't include booktube or booktok in here. You can if you want too. But those can be a bit... 'consume these 500 books'. You also want to find other places where people who would like you story live, even if they don't follow booktube or booktok.

Congrats! Now you know where your characters live!

Step Three: the scary part

Take everyone you found on your search for the settings and write them down a list. Make sure you get an email/contact info. (they usually list them somewhere under 'for business inquires') Also feel free to watch their content and get to know what attributes these settings have.

And now... we talk to them. about our stories. You can do it. I believe in you.

This called 'pitching your product' in marketing spheres. But you can be informal about it.

I know it can be difficult to talk about your work, so here's a tone to have:

'I made this thing I like and I think you'll like it too'.

What you'll do is send an email (or dm) that goes like this (inspired by Creative Hive on youtube):

Hi [name],

[Genuine compliment]

[Quick sentence or two about your story. Include the themes and who it appeals to. If you have a logline/sentence summary, include that. But I find that the underlying themes and 'who's it's for' is more engaging.

For my story, I might say something like.

I've written a story you might enjoy, since you like [interest]. It's called the Land of the Fallen Fairies. It's a nature-themed commentary on the pursuit of happiness and fixing yourself to deserve that happiness, told by an overthinking, unreliable, houseplant narrator. It was supposed to comfort me when I got frustrated with myself and my happiness chasing, and I hope it can comfort others too.

(That's probably a bit long and I can trim it down a bit.)

You can phrase it like a gift if you want too.]

[Call to action.

'If you like it, I'd appreciate a mention on your [platform].

I know this part may be difficult to mention (imposter syndrome is not fun.) But I promise that if they do like it, they'll be happy to mention it.]

If they don't respond within... four-ish days? (A week at most). then you can include a follow up. For this you can include a template with info about your story. This way it's easy for them to talk about your story.

The template:

title

genre

blurb

Author

where to find the book

Bonus points if you have an additional, physical thing to send them.

Congrats! Now do this pitching process a few times until you've covered most of your bases. (Pitch to as many people as you can. It will get more comfortable as you do it. Play your favorite song and don't let yourself think too hard about it.)

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The benefits of this process are that you find people that are already interested in the themes and vibes of your story (in comparison to to ads, which get shoved in everyone's faces.). Someone your audience already trusts will talk about it, which means you don't need to do all this trial and error to find your audience and make content for them.

It's basically a bunch of people talking about something they like!

AND you diversify your audience across niches, but with an underlying theme/interests. Booktok/booktube must appeal to everyone, so it's a hit or miss for recommendations. (Unless there is someone that specifically does one genre/type of story.)

From here you can do fun little things to build up hype and make the book launch feel like this fun event. (I love it when that happens so here's my thoughts about trying to create an event with your story... although that may require another post entirely.)

preorder goals

charity goals

Arg's and puzzles

fund with side plushies and trinkets

Book blog tour

book boxes

as many memes as you can make

rewards (like bookmarks or posters or smth) that people can get for supporting

Talk about the process of creating your story. I know this one channel called 'Dead Sound' that creates 'making of' videos for his short films and they are some of the best videos on youtube.

Okay dear storyteller! Now go forth and share your story with the world!

Additional resources:

Creative Hive <-- a youtube channel that goes through the pitching process.

This video is also very good <-- Haven't watched the rest of the channel but I assume it's also good.

One of the best marketing channels on the internet (the videos are actually entertianing to watch.

Seth Goldin <-- I read his book and took the parts I liked and modified for storytelling marketing.

Dead Sound <-- propaganda to watch the short film series he has (he did the whole 2-d 3-d style wayyyy before spiderverse did... and he's one person making these. One person. It's amazing.

Glitch <--- If someone can figure out how The Amazing Digital Circus was marketed then I will pay you money. It seems to be a lot of memes and funny things.

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cwritesfiction · 2 months

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Badly Summarized WIP Poll

I do what I want

Rules: Pick a bunch of WIPs and summarize them as badly as possible, then ask your followers to vote on which one they'd be most likely to read. Multiple/all/none options are completely optional.

#writeblr #writers on tumblr #badly summarized wip poll #@tradpub buy my books so i can pitch them to people this way thanks

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phantomrose96 · 8 months

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ok im sorry I have been following you for years but I think I still somehow missed you being blamed for a shooting??? what???

Yeah that one was weird as fuck and mostly flew under the radar because I wasn't gonna give the anon the attention or time of day and ended up blocking them by like the third time they tried to accuse me but that sure as fuck happened.

So this 2017 shooting was carried out by a guy who, among other things, had an extreme obsession with some kind of OC multi-verse version of Ember McClain (Danny Phantom villain) that he invented through his Deviantart.

So anon's accusation toward ME seemed to be (checks notes) that in 2014, I wrote a not-containment-breaching DP fic where Ember was the villain, and was causing people to commit suicide (*Edit: btw, this wasn't an original idea of mine. It was popular creepy fanon that the Ember song was about suicide. Literally not even my idea.) So clearly (checks notes more) this guy who had no tumblr presence at all, and was independently obsessed with his own multiverse fan version of Ember, and only used DeviantArt and Youtube for all of this, must've clearly dug up my 3-years-buried Tumblr fic and went "that's a great idea" and killed a bunch of people. Him being a fan of Columbine was clearly unrelated.

But it was a fucking hell of an evening to receive the anon (which was vague and creepy, just blanket-accusing me of being the cause) and I had to go research all this bullshit myself.

#anons on this site beside themselves to learn horror-writer writes horror #concludes real people definitely died from it #junji ito sees the pitch forks approaching from the distance

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queerly-autistic · 3 months

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Anyway, I just sent pitches to four outlets (Guardian, Metro, Digital Spy and Pink News) about an article I want to write spotlighting fans' personal reasons for campaigning to save Our Flag Means Death, so now we just wait prettily to see if I hear back from any of them.

#the likelihood is that i will be ghosted by all of them #thus is the life of a writer pitching articles #but that's also why we run our own websites #truly an unkillable failsafe to have #ofmd #our flag means death #save ofmd #renew ofmd #renew as a crew #adopt our crew #be a lighthouse

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deanspunchingbag · 3 months

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when did supernatural go from a ghost and monster show to full on bible fanfiction and who made that decision i just have a few questions

#supernatural #dean winchester #spn #destiel #castiel #sam winchester #spn shitposts #shitpostnatural #salmon dean #it went from let's find a ghost to god has a sister #also god being the villain??#the writers were insane for this #i just want to know who pitched that idea

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novlr · 24 days

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Lots of people have told me I should self publish, but I think I still want to try to go through traditionally publishing my book first. I've got a finished manuscript, so how do I go about querying agents to find the best fit?

Pitching your manuscript to literary agents is a length process that requires lots of dedication, and a great deal of research. To get the most out of your querying, you definitely need to go in prepared.

We've put together this walk through for how to pitch your novel to literary agents, including some helpful do's and don'ts at the link below!

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moyuwutong · 6 months

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Just Practice

#blackice #jack frost #pitch black #my art #rotg #practice #I've been browsing through AO3 #All of the blackice fanfic writers are amazing!!!#I want to give you a big kiss!

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bewitched-bullet · 10 days

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General Kozmotis Pitchiner Black, star-wraith of the outer Celestial Court of the Fae. His Beltain outfit when he first meets Jack at the equinox celebrations in To Jump the Balefire

Also, calling this his "eclipse" look, cuz it makes sense, and why not?

Also.....can someone help me put heels on this man's feet?? It just looked wrong with everything I tried 😭

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bookish-bogwitch · 11 days

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an ask game for writers to procrastinate working on your WIP(s)

thanks for tagging me @wellbelesbian!

1. 🦈Tell us the name of your/ one of your WIP(s): Basil Pitch's Diary. It's literally my only WIP.

2. 🍄Describe your WIP/one of your WIP(s) in the format of “___ + ___ =___” Bridget Jones's Diary + Carry On = We Love Baz, Just As He Is

3. 🌍What tags or warnings will one of your WIP(s) need if you intend to share it? Internalized homophobia, gaslighting, self-hatred. 😬

4. 🧭An alternative title to one of your WIP(s)? I never considered an alternative title to BPD, but the one that comes to mind now would be a huge spoiler. The alternative title to the next chapter is "I Fortunately Know a Little Magic," which is sassy and snappy (R.I.P. Howard Ashman) but less thematically relevant than the title I chose.

5. ⚠️Which WIP your most likely to finish or update next? Basil Pitch's Diary. Literally every other fic I've ever posted has been while "taking a break" from BPD, which could go on indefinitely if I let it, so I am bound and determined to finish this fucker before starting something else.

6. 💾What is your document of your WIP/ a WIP called? (not the stories actual title but what you’ve saved it as) I have a list for BPD called "Chapter Checklist." It contains subtle insights "Baz is an UNRELIABLE narrator."

7. 🖍Post Any sentence(s) from your WIP. Here's Baz and Dev in ch. 7:

“Will you stay for dinner?”

“Can’t. Dev and I…”

As Niall told me about their plans I grabbed one of the football’s nylon loops and let Rusty tug on it as we walked. It seemed too late for Niall to have a date all the way in London, but what do I know about dates.

“Come with us,” said Niall.

I grimaced. “No thanks. I’ll catch up with Dev when he’s not on molly and climbing down your throat.”

“You don’t ‘catch up’ at Beast Night. You dance.”

“With whom?”

“Men.”

8. ♻️A scrapped idea for your current WIP. I just looked in the trash folder of the BPD Scrivener project and found this note I don't remember writing:

Renée Zellweger would play Baz. People would be skeptical but she’d fucking nail it. Gaining weight for a role? How about growing eight inches, sprouting a happy trail, and joining the legions of undead. (Might as well cast Oscar bait.)

9. 🤔What’s a story you’d love to write but haven’t even started yet? A Watford-era get-together magickal mishap involving animal transformation and beloved children's literature. So, you know. The usual.

10. 🤡How many WIPS are you actively working on? Just the one. @facewithoutheart and I have a secret side project going that involves back-and-forth writing and it's stalled out on me. It's very fun and silly and I plan to return to it when I need a break from some of the angstier parts of BPD.

11. 🛠Is there a scene or anything in the WIP you are struggling with right now? I'm not working on any one BPD scene right now, but trying to map out the rest of the fic in greater detail so that I can roll from one chapter to the next. I was struggling for a couple of weeks with how to make an unavoidable canon plot point emotionally relevant to Baz's arc, but I think I figured it out last night. Phew.

12. ❤️Not a question, just a second Kudos to send. Kudos and tags to @cutestkilla, @thewholelemon, @whatevertheweather, @brilla-brilla-estrellita, @monbons, @onepintobean, @ileadacharmedlife, @ivelovedhimthroughworse, @skeedelvee, @im-gettingby, @imagineacoolusername, @iamamythologicalcreature, @youre-an-apocryphal-concept-223, @rimeswithpurple, @goblindad-emoshit, @facewithoutheart, @artsyunderstudy, @alleycat0306, @erzbethluna, @ebbpettier, @emeryhall, @f-ing-ruthless-baz, @hushed-chorus, @hertragedyconnoisseur, @ionlydrinkhotwater, @ic3-que3n.

#tag game #writer asks #baz pitch #simon snow #indulging myself #procrastination

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monbons · 10 days

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an ask game for writers to procrastinate working on your WIP(s)

thanks for tagging me @bookish-bogwitch, @thewholelemon, @cutestkilla, and @noblecorgi!

1. 🦈Tell us the name of your/ one of your WIP(s): Currently, living, breathing, and eating my one and only WIP: The Eternal Life of Baz Pitch. Also, I am probably retiring after this fic because I do not think I can top it!

2. 🍄Describe your WIP/one of your WIP(s) in the format of “___ + ___ =___” Addie LaRue + SnowBaz = so much pain and angst

3. 🌍What tags or warnings will one of your WIP(s) need if you intend to share it? Period-typical homophobia, Implied/referenced DV, Blood and Injury, Death... I mean truly the works. This is SnowBaz in the darkest possible timeline.

4. 🧭An alternative title to one of your WIP(s)? At one point, I joked with @thewholelemon about naming it "Baz Pitch's 300 Year Long Grope-Fest" but for obvious reasons that title would really do a disservice to this fic (although it is sort of true).

5. ⚠️Which WIP you're most likely to finish or update next? Now that I've created a posting schedule for The Eternal Life of Baz Pitch, I want to stick to it. While I'm "done" drafting, I am still making a few big revisions to the last six chapters. I've also been re-reading the first chapters for continuity issues that may have cropped up now that I know how this ends. Either way, I can see the finish line.

6. 💾What is your document of your WIP/ a WIP called? (not the stories actual title but what you’ve saved it as) It started out as "Addie LaRue Working Draft." Once the one doc got unwieldy and long, it spun out into multiple docs titled all sorts of things - mostly chapter numbers, but I do have one not as fun as it sounds doc called "Sex Playground." (ha!)

7. 🖍Post Any sentence(s) from your WIP. “Are you so naive as to think I cannot watch you whenever it pleases me, even if you cannot see me?”

8. ♻️A scrapped idea for your current WIP. I actually have SEVERAL scenes I scrapped...like pages and pages! Largely this is because I have a whole document titled "Voice," which served as a sandbox of sorts where I could play with every possible combination of POV, tone, and style before committing to the final version you see in the story now. There's even a scene in there told first-person Niall! (Bonkers.)

I also have a whole ACTUAL scene I'd love to include as an answer to this question because it was well-written, but I cut it because it made the plot unnecessarily complicated, was frankly too close to the original plot of Addie, and would have made my ending impossible. It is also--sadly--too big a spoiler to include here, so let me give you a few sentences from "Sex Playground" that will not be making the cut:

“Stay.” Baz pushes his hand into the center of Simon’s chest, pressing him back into the mattress. “I want to look at you.” Simon gives Baz a filthy smile. He can look all he wants.

9. 🤔What’s a story you’d love to write but haven’t even started yet? I really want to write a canon divergence where Simon successfully but somewhat accidentally reveals Baz is a vampire fifth year, so Baz and the whole Pitch family have to flee from the Mage. I already have the "everybody finds out" scene written and the scene where the Mage realizes the Pitch family is gone, so I guess I have started it. But, I also have no idea where it's going or what it's about, so I haven't really accomplished anything. If anyone has ideas or wants to be a partner-in-crime on this, give me a little shout!

10. 🤡How many WIPS are you actively working on? Literally just this one. Again, I am retiring after this fic! (Or at least taking a very well-deserved break.)

11. 🛠Is there a scene or anything in the WIP you are struggling with right now? Absolutely 100% it is writing the smut. Having never written any on-page sex means I'm figuring it out as I go. Lots of frustrated growls from me (not nearly as frustrated from Simon).

12. ❤️Not a question, just a second Kudos to send. I know many of you have already posted, but tagging anyway since you've commented/liked past WIPsdays and such, in case you're interested in the behind the scenes!

@valeffelees, @roomwithanopenfire, @noblecorgi, @cutestkilla, @iamamythologicalcreature, @you-remind-me-of-the-babe, @youarenevertooold, @drowninginships, @emeryhall, @hushed-chorus, @rimeswithpurple, @aristocratic-otter, @larkral, @artsyunderstudy, @brilla-brilla-estrellita

#tag game #writers asks #the eternal life of baz pitch #carry on #i really wish i could share all the things but part of the joy of this story is the slow reveal #feel free to ask me again once it's all done!

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