#where if you were just listening to the song you wouldnt know theres a plotline

[fortheyeoreum]

music video lore has come such a long way. orbits used to analyze the color of the trim on a dress that was shown only in a split-second shot to get some miniscule clue about the origins of kim lip meanwhile sm just spells out the plot of aespa for you

#thats why the loonaverse is so intriguing tho #not to compare every group with lore to loona but they did it the best idc #to casual listeners theyre just cool colorful music videos #but fans can have fun analyzing and talking about their theories #not that aespas lore has to be so secretive or wtvr #it can be more like dreamcatcher in a sense that the plot is very obvious but its not spelled out via the lyrics #where if you were just listening to the song you wouldnt know theres a plotline #instead of the plot being part of the song #i just dont think theyre appealing to casual listeners as much as they COULD #anyway ​this has been my thinkpiece on sm’s handling of aespa #chatter