Discover the growing popularity of short-form content and vertical video in video marketing and learn how to leverage these trends for your brand’s success.
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New video, new pics to edit. #gwenstefani #gwenandblake #blakeshelton #blakeandgwen #shefani #nobodybutyou #nobodybutyouvideo #verticalvideo https://www.instagram.com/p/B-08AEkjgZW/?igshid=1dzeztta065y4
How do you view your video content on social media? For Instagram (IGTV) and Snapchat, vertical video content has become the way to view videos. I tried rotating the screen for a horizontal view but it remained vertical. As I am reminded, I watch YouTube videos horizontally and can’t image watching a video vertically. In a recent article, The Rise of Vertical Video Content on Social Media by Hugh Beaulac, Content Strategist at MC2 Bid4Papers, explains that “...4.68 billion mobile phone users who hold their phones vertically 94% of the time, people produce and consume videos holding their gadgets upright. In short, it means a vertical video content format (9:16 aspect ratio) is on its rise.” In consuming content on social media, Beaulac is correct in pointing out that for the majority of the time, we as users hold our phones upright. Instagram and Snapchat have made this a concept in their video content production and so far I think it’s effective. Hugh Beaulac goes on to explain 5 major proofs of the rise of the vertical video content boom:
1. The number of daily active users is growing rapidly
2. Most social media platforms embrace vertical video content formats
3. Mobile users watch vertical video content with ease
4. Vertical video content is more engaging for users
5. Top brands achieve their marketing goals with vertical videos
Now that we hold the world in our hands, paying attention to trends such as producing vertical video content is a great way to boost one’s social media presence and increase content interest and engagement among current and new followers.
#onthisday 22.06.2015 We were curating our visual arts exhibition for Agenda Lokalism @ Magic Cyberjaya to celebrate the diversity of local independent visual artists/ VJs & mograph community in Malaysia. The exhibition was launched by 6th Malaysia’s Prime Minister, Dato' Seri Najib Tun Razak. Check out the full video & credit here: http://vimeo.com/vgafest/agendalolalism __ #vgafest #vgav #agendalokalism #magic #TMmalaysia #visualarts #livevisual #VJ #audiovisual #AVshow #nft #nftartist #verticalvideo #exhibition #motiongraphics #motiongraphicscollective https://www.instagram.com/p/CQbC7D8pYOd/?utm_medium=tumblr