#trendhunter

[lunaticpin]

Let’s put some pieces together! Which outfit would you choose?✨

Look 1: Valerie trousers and black jumper

Look 2: Johnny trousers and tartan crop top

Look 3: Maggie skirt and leather jacket

Look 4: Billy top and denim

Look 5: Valerie trousers and white collar

Available on my shop online 🖤✨

#ootd #trendhunter #altgirls #altfashion #girlswithtattoos #everydaystyleinspo #outfitblogger #discoverunder5k #discoverunder10k #alternativefashion #everydayoutfit #fashionista #styletips #lunaticpin #handmadeclothing #comfyoutfit #ukbased #londonfashion

[dconceptblog]

Folks at the Future Festival had an opportunity to be sound immersed in the Eiffel Tower yesterday. What does your brand sound like? TF Sound Design (TFS) dConcept. Live in AWE (Art. Wellness. Experience). #futurefestival #trendhunter #dconcept #tfsounddesign #liveinawe #eiffeltower (at EARTH) https://www.instagram.com/p/CjEV_pbgTf8/?igshid=NGJjMDIxMWI=

#futurefestival #trendhunter #dconcept #tfsounddesign #liveinawe #eiffeltower

[geometryarch]

Casa Açucena: Una obra maestra de la arquitectura en armonía con la naturaleza.

Cool Architects

Fotos: Jomar Braganza

TrendHunters©

La Casa Açucena es un proyecto del estudio de arquitectura Tetro Arquitetura e Engenharia. Se encuentra en Nova Lima, Minas Gerais, Brasil y fue construida en 2021. El proyecto responde a una lectura sensible del lugar y busca mantener las características naturales del terreno. La casa se eleva sobre el suelo y la vida animal y vegetal prospera debajo.

El lugar donde se encuentra la Casa Açucena está inmerso en la exuberante naturaleza de la selva atlántica. Una tierra llena de grandes árboles frondosos, follaje, arbustos, pájaros y fauna. Una topografía desafiante con una fuerte pendiente, característica de la región de Nova Lima en Minas Gerais.

Durante el primer contacto con esta tierra, ya es evidente la necesidad de mantener las características naturales. El acto de mirar hacia arriba, desde el suelo hasta la copa de los árboles, elevados hasta quince metros por encima del suelo, fue decisivo en la creación del concepto.

El equipo de Tetro Arquitetura se preguntó cómo se construye en una topografía tan escarpada conservando la naturaleza original y cómo ofrecer a los residentes la experiencia diaria de mirar hacia arriba y ver el cielo a través de las copas de los árboles. Estas fueron las preguntas que guiaron todas las decisiones de diseño.

El punto de partida fue la comprensión inicial de que la arquitectura debía amoldarse al terreno y no al revés. La casa se eleva sobre el suelo y la vida animal y vegetal prospera debajo. El programa se configura ocupando los espacios vacíos entre los árboles. No se retira ningún árbol. La topografía no ha cambiado. Arte y naturaleza en perfecta armonía.

La casa, en su color blanco, es una sorpresa para los que llegan. Sus pilares negros colocados al azar se funden con los troncos. La casa parece flotar. Su planta fluida, fruto de la ocupación del programa entre los árboles, y sus aberturas y pliegues en el forjado para alcanzar la vista de las copas de los árboles generan la volumetría. La arquitectura se integra armoniosamente en la vegetación natural pero mantiene su presencia.

fuente: https://www.tetro.com.br/casa-acucena

#design #architecture #blender 3d #interiordesign #interiors

[luckyfortune]

Variations of Urban Streetwear-

She can be sporty, she can be weirdo-lux-chic, she can be anyone she wants to be.

Written By Allison Ruiz

Hey there and welcome back! It’s Allison again. This week, we will be diving into the various moods and tones you can incorporate into your urban streetstyle looks. Urban streetwear has evolved astronomically over the years and the lines that define what it looks like have been blurrier than ever. To recap on what urban streetwear is, urban streetwear is a casual, contemporary fashion style influenced by various subcultures. Urban streetwear is known to be non-conforming and allows wearers to express themselves in a dynamic and authentic way. Urban streetwear takes elements of multiple styles and fuses the looks together. According to VOCAST writers Georgina and Olivia, “streetwear is all about the message you want to convey… [it] is the true voice of the fashion consumer”. As wonderful as this sounds, it’s lacking actual descriptions of what urban streetwear even looks like. Not to fear, I will be diving into an assortment of select urban streetwear genres we currently dig. Let’s get after it.

Utilitarian Urban Streetwear- Who is she?

First up is a utilitarian take on urban streetwear fashion. Workwear has become a staple in many urban streetwear wardrobes. From skateboarding culture to hip-hop culture, the origins of urban streetwear are heavily influenced by utilitarian apparel with a functional design, and the authenticity portrayed by the long-standing timeless brands that make it.

Source: High Snobiety

Here we have a Carhartt WIP ensemble that is functional, cool, and sleek. The simplicity of this outfit is what makes it effortless, and the combination with the understated loafers brings the outfit together in an unexpected manner. Blue collar attire has been known to make an excellent addition to your streetwear ‘fits, giving off elements of skater style blended with worker attire. These functional garments can emit a cool yet sophisticated look- if worn right. You can pair utility-style outfits with loafers or any kind of statement shoes, boots, and accessories to create a blue-collar chic look for almost any occasion.

Source: The Vou

Carhartt WIP is a good option for classic urban streetwear pants, outerwear, accessories, and more.

Source: TrendHunter

Utility vests are another utilitarian way to spice up an urban streetwear outfit. Here’s one we liked from Heron Preston’s Fall/Winter 2019 collection of luxury streetwear. The cropped straight-fit is good to pair with some loose cargo pants, loose jeans, or low waist bottoms.

Source: Jaded London

Here’s another fashionable utility vest from Jaded London, with a twist. This utility vest is a jacket, and it adds a unique post-apocalyptic element to streetwear. This might be sold out already, but as a reference, you could totally throw a utility vest over a ribbed zip up and get a similar look.

Eccentric Urban Streetwear

Sometimes referred to as “Weird Girl Aesthetic”, this is a look that will turn heads and keep the people admiring. This look involves compiling different styles of clothing pieces together and making an outfit that doesn’t typically make sense- make sense. This style can be super fun and it can take some practice and experimenting because it can look great if done right and it can look a little crazy otherwise. Still, you should try it out.

Source: Style Caster

Here's another rendition of this weird-girl urban chic look from none other than Miss Bella Hadid. The vibrant colors from her striped, cropped cardigan/bolero are an unexpected addition to an otherwise neutral toned outfit. The cargo pants and wife beater tank contrasted with the knit multicolor cardigan increases interest in the look. When in doubt, you can try this look out by combining a fun multicolor accent piece like a striped cardigan or scarf with a simple top and cargo pants or jeans.

Source: Getty Images

This urban streetwear look from Copenhagen Fashion Week S/S 2023 is another weird girl aesthetic type of outfit that caught our attention. The ensemble features a fun combination of a gray quilted vest-dress, leg + arm warmers, running shoes, a pair of sunnies, and a striped wool scarf that ties the whole outfit together with a pop of colors.

Source: Free People

These utility pants from Free People combine both the utilitarian style and the weird girl aesthetic, forming a unique streetwear look.

Motorcycle Jackets X Denim Skirts

Pinterest

Here we see Renee Bellerive sporting a classic urban streetwear look, mixing a midi denim skirt with a statement belt, and a classic red moto-leather jacket. Denim midi/maxi skirts are currently trending and for good reason. These long skirts can be an alternative to regular jeans, and they can still work with any outfit that you’d normally wear jeans with. The red leather moto-jacket is a sporty chic addition to any outfit.

Source: Elle

This look from New York Fashion Week AW23 also included a moto-jacket and some bleached wide legged denim jeans. A moto-jacket can be classic and memorable, they can also be a fun way to play up your adventurous side.

Source: Urban Outfitters

Here’s a three-toned motorcycle jacket from Urban Outfitters. As you can tell, this style of outerwear is versatile and very cute. It can be paired with a denim, pleated, or any style of skirt you might have in your closet. They can also work well with a variety of pants, making moto-jackets a good staple piece to add to your closet.

Source: Urban Outfitters

Here is one of many long denim skirts from Urban Outfitters. These long denim skirts are perfect for most climates and can be a nice option for casual urban streetwear looks that can be worn to any fun events, school, or Trader Joe’s.

Throwback Moment for Moto-jacket Representation

Source: Getty Images

Here we have Brittney Murphy and Ashton Kutcher in 2003 attending the Cadillac Super Bowl Grand Prix. Brittney Murphy is really rocking that fitted motorcycle jacket over a graphic tee, knee-high boots, and a denim skirt. The originals normally do it best, so when in doubt, you can also find inspiration through past generations urban styles. Rest in peace Brittney Murphy.

Well, that’s all for today! Stay tuned for next week when we will talk about upcoming streetwear brand collection drops for this season of Spring/Summer 2023.

Thank you for reading.

Written by Allison Ruiz

Works Cited:

Editorialist

VOCAST

*I do not own any rights to photographs, sourced from links above.*

#urban streetwear #streetwear #clothing #fashion #urban fashion #designer #moto jacket #denim skirt #bella hadid #streetstyle #urbanwear #urban style #urbanfashion #fashion tips #weird girl #aesthetic #aesthetic outfits

[misskaterinabest]

Inst : misskaterina.best

#Streetstyledrop #trendhunter #ootdinspo #parisianlifestyle #minimalaesthetic #badestoutfits #velvetdynasty #smartstreetwear #frenchchic #discoverunder10k #badestoutfits #parisguru #minimalistfashion #lessisworefemales #nclgallerygirls

[estamuycool]

#altacalidad #aventurasalairelibre #Camping #cocinaalairelibre #diseñominimalista #fácildetransportar #fuego #materialespremium #tecnologíademetal #trivetsremovibles

[trendingfashions]

Trending Today in India

The world of trends is constantly changing, with new topics emerging and old ones fading away all the time. But what are the top trends today?

Here is a look at some of the most trending topics in India as of June 24, 2023:

#YogaWithBSF: This hashtag is trending in honor of International Yoga Day, which is celebrated on June 21 each year. The Border Security Force (BSF) is organizing a series of yoga events across India, and this hashtag is being used to promote them.

अंतरराष्ट्रीय योग: This Hindi hashtag translates to "International Yoga." It is being used to share information about International Yoga Day and to encourage people to practice yoga.

#Ashes23: This hashtag is trending in anticipation of the upcoming Ashes cricket series between England and Australia. The first Test match of the series will be played on July 2 in Birmingham, England.

#योगदिवस: This Hindi hashtag translates to "Yoga Day." It is being used to celebrate International Yoga Day and to share information about the benefits of yoga.

These are just a few of the many trending topics in India today. To stay up-to-date on the latest trends, you can use tools like Google Trends, TrendHunter, and Exploding Topics.

In addition to these general trends, there are also a number of specific trends that are popular in certain regions or demographics. For example, the hashtag #YogaWithBSF is only trending in India, while the hashtag #Ashes23 is only trending in countries where cricket is popular.

The world of trends is constantly changing, so it can be difficult to keep up. But by using the right tools and staying informed, you can stay ahead of the curve and know what's trending today.

#trending today

[baipatra]

#travel #travelgears #new technology #camping #hiking

[ecommenchanter]

Quick Start to E-commerce: A Comprehensive Guide to Start Making Money in Months

Introduction

E-commerce has revolutionized the way we do business, and it’s showing no signs of slowing down. With the potential for high profitability and the ability to operate from anywhere in the world, e-commerce has become an attractive prospect for aspiring entrepreneurs. While it’s not a get-rich-quick scheme, with the right strategy and tools, you can launch an e-commerce business and start making money within months. In this comprehensive guide, we’ll walk you through the essential steps to get started quickly in e-commerce.

Step 1: Identify Your Niche

The first step towards starting a successful e-commerce business is identifying your niche. A well-chosen niche will give you a clear focus, help you understand and target your customers better, and differentiate you from the competition.

Keyword Research Keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs can provide valuable insights into what potential customers are searching for online. Look for popular search terms related to products or services that aren’t overly saturated with competition.

Competitor Analysis Analyze your potential competitors. What are they selling? How are they marketing their products? What are their strengths and weaknesses? Understanding your competition can give you insights into what works and what gaps you might be able to fill.

Market Trends Use tools like Google Trends or TrendHunter to identify trending product categories or up-and-coming niches. Choosing a trending niche can set you up for success by capitalizing on burgeoning market demand.

Passion and Expertise While it’s not a must, having a passion for your chosen niche can make running your e-commerce business more enjoyable and fulfilling. Likewise, if you have expertise or experience in a particular area, you might consider choosing that as your niche.

Step 2: Conduct Market Research

After identifying a potential niche, it’s crucial to validate it through market research. This will help you understand your target customers and the market demand better.

Customer Personas Create customer personas to understand who your ideal customers are, what they want, and how you can provide value to them. This can include demographics, buying behaviors, interests, and challenges.

Market Size and Demand Estimate the size of your potential market and the demand for your products. Tools like Statista, MarketResearch.com, or industry reports can provide useful data.

Pricing Strategy Analyze your competitors’ pricing strategies. How much are customers willing to pay for your products? Should you position yourself as a cost-leader or a premium brand?

Step 3: Source Your Products

After identifying your niche and validating it through market research, the next step is to source products to sell. Here are a few methods:

Dropshipping Dropshipping is a business model where you don’t hold any inventory. Instead, when a customer makes a purchase, the order is forwarded to the supplier, who fulfills it directly to the customer. This eliminates the need for inventory management and upfront investment in stock. However, margins can be lower, and you have less control over shipping and product quality.

Wholesale Purchasing products wholesale involves buying in bulk from manufacturers or distributors at a discounted rate and then selling them at a markup. This method requires more upfront investment and you’ll need to handle storage and shipping, but it generally offers higher profit margins and more control over your inventory.

Manufacture Your Own Products If you have a unique product idea or are skilled in making something, creating your own products can be an excellent way to stand out from the competition. However, this can be time-consuming and requires careful planning for production and inventory management.

Print-on-Demand Print-on-demand is a business model where you work with a supplier to customize white-label products (like t-shirts, mugs, or bags) with your own designs, and sell them on a per-order basis. This is a great way to sell custom merchandise without the need for inventory management or upfront investment.

Step 4: Build Your Online Store

Once you’ve sourced your products, the next step is to build your online store. Your website is your online storefront, so it should be professional, user-friendly, and representative of your brand.

Choose an E-commerce Platform There are several e-commerce platforms to choose from, each with its pros and cons. Shopify is user-friendly and has excellent customer support, but it also has recurring fees. WooCommerce is free and highly customizable, but it requires some technical know-how.

Design Your Website Your website design should be clean, easy to navigate, and mobile-friendly. It should reflect your brand’s image and make shopping a seamless experience for your customers. Many e-commerce platforms offer pre-made templates that you can customize to your liking.

Product Listings Create detailed product listings for each of your products. Include high-quality photos from different angles, comprehensive descriptions, prices, and customer reviews if available. The more information you provide, the more likely customers are to make a purchase.

Payment and Shipping Set up secure payment gateways so customers can make purchases easily. Popular options include PayPal, Stripe, and credit card payments. Also, determine your shipping strategy. Will you offer free shipping, flat-rate shipping, or real-time carrier rates?

Step 5: Implement a Marketing Strategy

Having a robust marketing strategy is critical for driving traffic to your store and converting visitors into customers. Here are some key components of an effective e-commerce marketing strategy:

Search Engine Optimization (SEO) Optimizing your website for search engines can help you rank higher in search results, driving organic traffic to your store. This includes keyword optimization, on-page SEO (like meta tags and URLs), off-page SEO (like backlinks), and technical SEO (like site speed and mobile optimization).

Social Media Marketing Platforms like Instagram, Facebook, Pinterest, and TikTok are powerful tools for promoting your products, engaging with your audience, and driving traffic to your store. Regularly post engaging content, interact with your followers, and consider using social media ads to reach a wider audience.

Email Marketing Building an email list allows you to keep in touch with your customers, promote new products, and encourage repeat purchases. You can use email marketing tools like Mailchimp or ConvertKit to automate your email campaigns.

Content Marketing Creating valuable content related to your niche can attract potential customers to your site, improve your SEO, and establish your brand as an authority in your niche. This could be blog posts, how-to guides, video tutorials, or infographics.

Paid Advertising Pay-per-click (PPC) advertising platforms like Google Ads or Facebook Ads can drive targeted traffic to your site. You can target your ads based on demographics, interests, and buying behavior.

Step 6: Provide Excellent Customer Service

Providing excellent customer service is crucial in building trust and loyalty with your customers. It can be a significant differentiator in the e-commerce space.

Customer Support Offer multiple channels for customer support, such as email, phone, live chat, or social media. Aim to respond to customer inquiries and resolve issues as quickly and efficiently as possible.

Shipping and Returns Offer reliable and fast shipping options. Also, have a clear and fair returns policy. This can significantly influence a customer’s decision to make a purchase.

Customer Reviews Encourage and showcase customer reviews on your product pages. Reviews can provide social proof, improve SEO, and boost conversion rates. If you receive negative reviews, handle them professionally and try to resolve the issue.

Personalized Experiences Personalize the shopping experience for your customers as much as possible. This could involve product recommendations based on browsing history, personalized emails, or special offers for returning customers.

Step 7: Measure and Optimize

After launching your online store, it’s important to regularly measure your performance and optimize for better results. This is where analytics tools come into play.

Google Analytics Google Analytics can provide a wealth of data about your website performance and user behavior. Track metrics like site traffic, bounce rate, page views, and conversion rate.

E-commerce Platform Analytics Most e-commerce platforms also provide built-in analytics tools. These can give you insights into sales trends, product performance, customer behavior, and more.

Conversion Rate Optimization If your site is getting traffic but not many sales, you might need to optimize your conversion rate. This could involve improving your website design, enhancing product listings, or offering better shipping options.

A/B Testing A/B testing involves changing one variable on your website (like a headline, image, or call-to-action) and seeing if it improves your performance. This can be a powerful way to optimize your website for higher conversions.

Customer Feedback Regularly seek feedback from your customers. This can help you understand what’s working well, what needs improvement, and what new products or features your customers might want.

Conclusion

Starting an e-commerce business can be a rewarding venture, but it requires careful planning, consistent effort, and continuous optimization. However, with the right approach, you can start generating revenue within months. Remember, the key to success in e-commerce is providing value to your customers. By offering high-quality products, creating a fantastic shopping experience, and delivering excellent customer service, you can build a successful e-commerce business that stands the test of time.

#Quick start e-commerce #E-commerce startup guide #Online business launch #E-commerce business strategy #Niche selection in e-commerce #Market research for e-commerce #Product sourcing strategies #Building an online store #E-commerce marketing tactics #Customer service in e-commerce #E-commerce optimization #E-commerce profitability #E-commerce success tips #Dropshipping guide #Wholesale in e-commerce #Manufacture your own products #Print-on-demand in e-commerce #E-commerce SEO #Social media marketing for e-commerce #E-commerce email marketing #E-commerce content marketing #PPC advertising for e-commerce #Customer support in e-commerce #Shipping and returns in e-commerce #E-commerce customer reviews #Personalized shopping experience #Google Analytics for e-commerce #Conversion rate optimization #A/B testing in e-commerce #Customer feedback in e-commerce

[dermaltherapy]

Dermal Therapy is a revolutionary range of deeply moisturizing skincare products. The Moisturizing Cream For Face and Moisturizing Body Wash are designed to fight against ailments, environmental skin impacts, and aging. Their products contain science-backed ingredients such as silk amino acids and alpha hydroxy acids to nourish and heal the skin. Their best-selling products include the Heel Care Cream, with the highest concentration of urea to moisturize callused hands and feet, the Extra Strength Body Lotion to provide intense hydration, and the Hand, Elbow, & Knee Cream to heal and protect skin in those specific areas. Dermal Therapy is ideal for those with eczema, diabetes, psoriasis, and other skin disorders, providing a natural, safe, and effective skin care solution.

See More: https://www.dermaltherapy.ca/blogs/news/trendhunter-deeply-moisturizing-skincare-products

#Moisturizing Cream For Face #Moisturizing Body Wash #Dermal Products #Dermal Skin Care #Aging skincare

[lunaticpin]

Which look is your favourite?✨

🖤LOOK 1: Maggie skirt, @killstar top 🖤LOOK 2: Poppy top, Nancy skirt 🖤LOOK 3: Valerie trousers (custom), second hand denim vest 🖤LOOK 4: Ines top, Valerie trousers 🖤LOOK 5: Cindy top, denim 🖤LOOK 6: Logo t-shirt, Maggie skirt

Pick your number and tell in the comments!

#ootd #trendhunter #altgirls #altfashion #girlswithtattoos #everydaystyleinspo #outfitblogger #discoverunder5k #discoverunder10k #alternativefashion #everydayoutfit #fashionista #styletips #lunaticpin #handmadeclothing #comfyoutfit #ukbased #londonfashion

[dconceptblog]

Folks at the Future Festival had an opportunity to be sound immersed in the Eiffel Tower yesterday. What does your brand sound like? TF Sound Design (TFS) dConcept. Live in AWE (Art. Wellness. Experience). #futurefestival #trendhunter #dconcept #tfsounddesign #liveinawe #eiffeltower (at The Westin Harbour Castle Conference Centre) https://www.instagram.com/p/CjEVHIepkCK/?igshid=NGJjMDIxMWI=

#futurefestival #trendhunter #dconcept #tfsounddesign #liveinawe #eiffeltower

[simdiorcollection]

Date Night // Tag someone who would love this look!! - Follow @simdiorcollection for more style inspo. - *For business promos, send a dm. - - #explorepage #explore #ootdmagazine #vhsedit #trendhunter #jaydacheaves #therealkylesister #summerwalker #indiaroyale #indialove #queenandclarence #virtualstylist #clothinghaul #outfitideas #stylegram #postoftheday #instafashion #influencerstyle #ootd #fashionstyle #fashionbloggers #queennaija #janiameshell #kyliejenner #kimkardashian #moodboard #styleboard #fashionbloggers #outfitboard #stylegram https://www.instagram.com/p/CdeBw1ku9Kj/?igshid=NGJjMDIxMWI=

#explorepage #explore #ootdmagazine #vhsedit #trendhunter #jaydacheaves #therealkylesister #summerwalker #indiaroyale #indialove #queenandclarence #virtualstylist #clothinghaul #outfitideas #stylegram #postoftheday #instafashion #influencerstyle #ootd #fashionstyle #fashionbloggers #queennaija #janiameshell #kyliejenner #kimkardashian #moodboard #styleboard #outfitboard

[geometryarch]

Maximiza el retorno de tu inversión para tu estrategia de marketing digital ¿CPC, CPM o CPA?”

by TrendHunters©

Es importante entender los diferentes métodos de cobro utilizados por plataformas de medios digitales para monetizar el tráfico. El Costo por Clic (CPC), Costo por Mil Impresiones (CPM) y Costo por Adquisición (CPA) son tres métodos comunes que se diferencian en la forma en que se calculan los costos.

El CPC se calcula según el número de clics en los anuncios. Esto significa que el anunciante paga una cantidad determinada cada vez que alguien hace clic en su anuncio. Este método es popular entre las empresas que buscan atraer tráfico a su sitio web y puede ser una buena opción si su objetivo es aumentar las visitas a su sitio.

El CPM, por otro lado, se calcula por impresiones. El anunciante paga una cantidad determinada cada vez que su anuncio es mostrado mil veces. Este método es utilizado en campañas de branding cuyo objetivo es aumentar la conciencia de marca de una empresa o producto. Si su objetivo es aumentar la visibilidad de su marca, el CPM puede ser una buena opción.

Finalmente, el CPA se calcula según el número de conversiones. Esto significa que el anunciante paga una cantidad determinada cada vez que alguien realiza una acción específica después de hacer clic en su anuncio, como realizar una compra o registrarse en un sitio web. Si su objetivo es aumentar las conversiones, el CPA puede ser una buena opción.

Cada método tiene sus ventajas y desventajas y la elección dependerá de los objetivos específicos de cada campaña publicitaria. Como marketing manager, es importante evaluar cuidadosamente cuál método se adapta mejor a sus necesidades y objetivos.

#marketing #digitalmarketing #architecture #branding #blender 3d

[arlindogrund]

Aramis e Cauã Reymond propõem uma nova alfaiataria 

A parceria entre a Aramis e seu trendhunter Cauã Reymond continua trazendo inovações para a marca, e a mais nova delas é o lançamento de um costume. Juntos – marca e trendhunter – recriaram a alfaiataria mesclando o tradicional com o moderno e atual, trazendo um frescor para a moda masculina. “Esse costume traduz bastante da minha personalidade e do que eu acredito para a moda. É uma…

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#agrund #aramis #arlindo grund #campanha #cauã reymond #costume #estilo #fashion #moda #moda masculina #style #woman style

[attitudeunpeuspeciale]

T H E U N S E E N - LAUREN BOWKER

2014

"Mon alchimie cherche à révéler ce que nous ne voyons pas, ne ressentons pas, n'entendons pas ou ne savons pas autour de nous et de le rendre visible." Lauren Bowker

La collection 'T H E U N S E E N' prend racine dans le projet 'A I R' fondé par Lauren Bowker. Ce travail rassemble biologie, chimie et recherche de nouveaux effets de matière ainsi liant art, design et sciences.

Ayant dans un premier temps travaillé sur une technologie en Formule 1 traduisant la friction sur la surface en couleurs, Lauren Bowker a voulu la rendre tangible. Usant de techniques artisanales traditionnelles, elle a créé une pièce en cuivre ailée qui scinde le vent et est constituée de bleus, de rouges et de verts changeant selon les perturbations de son environnement.

La vidéo ci-dessous présente la pièce lorsqu'elle se retrouve exposée face au vent; de divers dégradés se forment hasardement.

Afin d'avoir un semblant de contrôle sur l'aspect de la pièce, Bowker a poussé sa technologie afin qu'elle réagisse, non seulement à la pression de l'air mais également aux UV et à l'humidité. Puis, elle a étudié et prédit les conditions météorologiques sur les 5 années qui suivent et a fait en sorte que la 'jacket' soit capable de changer de couleurs au fil des saisons; en Hiver elle est bleue, au Printemps elle tourne au vert etc.

Cette oeuvre captivante l'est d'autant plus considérant sa nature pédagogique, introduisant la technologie de pointe aux masses, sa lecture emotionelle est ainsi universelle, révélant ce qui nous est à tous invisible.

Pour toutes les images : seetheunseen

sources: seetheunseen cnn designboom trendhunter

#DI