At sunset, Nashville's rooftop bars reveal a gleaming new skyline that is primarily made up of hotels.
Nashville Yards is a brand-new mega-development that is anchored by the 25-floor Grand Hyatt, a 21-story Luxury Collection hotel dubbed The Joseph, an 810,000 square foot, 33-story JW Marriott with 533 rooms, and the Thompson, which casts shadows over the low-rise Gulch neighbourhood. All have been newly built, most since 2020. The Graduate Hotel, which is close to renowned hot-chicken eatery Hattie B's and brims with Southern charm, or the megawatt Soho House are examples of smaller launches with outsized personalities that are not included in the list.
The development of the W, a mirrored tower with 346 hotel rooms that are partially cantilevered over a 26,000-square-foot retail complex, cost $191 million, which is a testament to how quickly things are changing. In October 2021, only five months after it first opened, it was sold to new owners for $328.7 million, or $950,000 per room.
Almost every luxury brand is descending: Nashville is anticipating an inflow of five-star hotel brands over the next three years, including 1Hotel, Edition, Conrad, and Ritz-Carlton, as well as a complete renovation of the city's historic landmark, The Hermitage, which first opened in 1910. The Four Seasons, which is expected to debut in a 40-storey tower with 235 hotel rooms and 144 homes with access to a seventh-floor pool deck that seems like it could have been plucked from Beverly Hills, will likely be the most opulent.
Dean Stratouly, president and chief executive officer of hospitality investment business Congress Group and a co-developer of the Four Seasons, compares Nashville's economic future to that of Austin. He adds, "We first started looking in Nashville around 2016 and I was astounded by what was percolating," citing the city's hospitable tax-base structure, a state government that is aggressive in luring industries, and quickly expanding infrastructure. These are some of the same factors that led major firms, like Amazon and Oracle, to relocate their headquarters and construct sizable offices here recently, helping to spark a wave of urban white-collar worker migration from both coasts.
But on top of all that, there are really uncommon draw cards for investors in the hospitality industry. Notably, practically every significant US city, including Los Angeles and New York, is within a four-hour flight of Nashville. According to data from hotel industry researchers STR, Nashville has routinely seen increases in both occupancy rates and average daily prices that have helped boost statistics countrywide. Nashville has been one of the five best-performing metropolitan markets during the pandemic.
While bachelorette parties contribute significantly to the city's reputation as a tourist destination, they only account for 1 per cent of tourism-related revenues; corporate travel, which typically generates steady business, accounts for 40 per cent of these, giving the city longevity with a broad range of visitors. Despite the ongoing uncertainty surrounding meetings and conventions, Nashville expects to welcome more tourists in 2022 than it did in 2019. This is even with the record number of travellers passing through Tennessee to reach the Great Smoky Mountains.
According to Butch Spyridon, president and chief executive officer of the Nashville Convention and Visitors Corporation, "Nashville's [Davidson County] annual hotel revenue in 2022 is projected to be 187 percent higher than it was 10 years ago." Spyridon believes there are currently no indications that the growth is slowing.
According to Spyridon, Nashville's development began in 2004 when the city changed its moniker from Music City USA to Music City and began to forge a distinct identity that wasn't just based on Americana and country music.
However, the campaign's focus went beyond a simple name. Nashville has subsequently held events, including the NHL All-Star Game and the 2019 NFL Draft, thanks to the $623 million it set aside for the building of Music City Center, a 2.1 million square foot convention centre that opened in 2013.
The city's rapidly expanding supply of hotel rooms has been filled as a result of the continual inflow of tourists attracted by such events. "We had 4,200 new hotel rooms open during the pandemic, and another 3,100 are under construction to further strengthen our market," said Spyridon. Nearly all hotels were completely booked for the return of the Country Music Awards in early June. "We've been on a 12-year roll of positive momentum."
Of fact, not all indicators reveal the same picture; despite an increase in room counts during the pandemic, the city and every other travel destination experienced reductions in 2020. Even still, Nashville and Tennessee's statistics weren't as bad as they were in other regions of the nation.
And Nashville has experienced the opposite, as opposed to other markets, when the inclusion of additional inventory results in a decline in rates. "In the first four months of 2022, Nashville city hotel revenue was up by 10.5% compared to the same time in 2019," says Spyridon. Despite the fact that business travel has not yet fully recovered, according to forecasts for the entire year 2022, Nashville "will sell 900,000 more rooms than in 2019, delivering a 20 percent increase in hotel revenues."
The majority of Nashville's high-rise construction was previously concentrated within a one-mile radius of the city centre. Soho House, which debuted in February in the historically warehouse-heavy Wedgewood Houston neighbourhood, five minutes south of downtown and on the other side of I-40, is one of the recent boundary-pushers. Despite the neighborhood's continued industrial aesthetic, it has been welcomed by neighbourhood businesses, including hip coffee shops, art galleries, and vintage shops, as well as a sizable Live Nation presence, which has attracted a full-time, skilled labour.
One of those who recognised Wedgewood's potential before it was hip was Ben Weprin, who owns more than $1.3 billion in real estate in Nashville, including the aforementioned location of his own rapidly expanding brand, Graduate Hotels. In 2015, he purchased the May Hosier Sock Factory building and quickly notified his friend and Soho House CEO Nick Jones about it. Jones believed Nashville had potential in 2014, but it was too early in the city's development for him to make a decision. Recently, it was simple to sell.
The 47 hotel rooms, a Cecconi's restaurant, two stages for live performances, and a 74-foot-long outdoor pool are now all part of the 97,000-square-foot, four-storey Soho House. The atmosphere is laid-back but chic; even during the workday, it's crowded with individuals eating lunch and relaxing with laptops.
A new hotel called Southall will debut this fall in Franklin, 25 minutes south of the city, with 62 rooms and 16 cottages situated on a working farm. It will be a more accessible, more affordable alternative to the always booked-out Blackberry Farm, which is three hours east.
“With Nashville booming nearby, I saw an opportunity,” says Southall’s owner, Paul Mishkin. “We initially toyed with the idea of a B&B, but as we talked to more and more people who lived in the area for years, we were strongly encouraged to go bigger—and that we did!” he says.
Like Southall, the majority of Nashville's newest luxury hotels are promoting the city's upscale dining scene rather than its history as a country music mecca. Sean Brock, the winner of the James Beard Award, has a restaurant at the Grand Hyatt, while Tony Mantuano, formerly of Chicago's renowned Spiaggia, relocated permanently to Music City to manage the ambitious, pasta-focused Yolan at the Joseph.
Luxury companies follow where boldface chefs succeed: Even Kering has stated that it is considering expanding in Nashville, particularly for its Gucci and Balenciaga boutiques.
Nashville is now much more than just Music City, which begs the question of how much luxury Tennessee's capital can sustain before losing its distinct personality. Nashville lost 11,000 citizens in 2021 after a decade of continuous expansion, according to figures from the US Census Bureau, signalling that the extraordinary population boom sustained in 2020 has already peaked.
However, the city is not only interested in Americans who can work from anyplace. It unveiled a six-year, $1.4 billion airport improvement plan in early June, concentrating on the infrastructure required to attract more transatlantic and long-haul flights. In other words, Music City is already planning its next performance—on a bigger stage around the world.
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Exploring the Thrills: The Rise of Adventure Sports Tourism in 2024
In 2024, adventure sports tourism continues to gain momentum, captivating travelers seeking adrenaline-pumping experiences and immersive encounters with nature. As the travel industry evolves, the latest sports tourism trends highlight a growing appetite for thrilling adventures that offer a unique blend of excitement and exploration. In this article, we delve into the rise of adventure sports tourism in 2024 and explore the latest Industry news and developments.
1. Diversification of Adventure Sports Offerings:
Adventure sports tourism in 2024 encompasses a diverse range of activities beyond traditional options like hiking and rock climbing. Travel News Website offers a wide range of exhilarating activities to select from, including extreme sports like skydiving, bungee jumping, and whitewater rafting as well as newer trends like paragliding, canyoning, and kiteboarding. This diversification of offerings caters to varying skill levels and preferences, attracting adventurers of all ages and backgrounds.
2. Integration of Technology and Innovation:
Advancements in technology have revolutionized the adventure sports tourism industry, enhancing safety, accessibility, and the overall experience for travelers. From state-of-the-art gear and equipment to immersive virtual reality experiences, technology plays a pivotal role in shaping the future of adventure sports. Innovations such as wearable devices, GPS tracking systems, and drone photography add a new dimension to the thrill-seeking journey, providing adventurers with unparalleled opportunities to capture and share their experiences.
3. Sustainable Practices and Responsible Tourism:
As awareness of environmental conservation grows, the adventure latest sports tourism industry in 2024 places greater emphasis on sustainability and responsible tourism practices. Travelers are increasingly mindful of their impact on fragile ecosystems and local communities, seeking out operators and destinations that prioritize eco-friendly initiatives and minimize their carbon footprint. From eco-conscious adventure tours to conservation-focused excursions, sustainable practices are integral to the ethos of modern adventure sports tourism.
4. Personalized Experiences and Customized Itineraries:
In response to the demand for personalized travel experiences, adventure sports tourism operators in 2024 offer customized itineraries tailored to individual preferences and interests. Whether travelers seek a solo expedition to remote wilderness areas or a group adventure with like-minded enthusiasts, operators provide flexible options to accommodate diverse needs. Personalized experiences may include private guided tours, bespoke training programs, and exclusive access to off-the-beaten-path destinations, ensuring an unforgettable adventure for every traveler.
Final Thoughts:
The rise of adventure sports tourism in 2024 reflects a growing appetite for immersive and exhilarating travel experiences that push the boundaries of exploration and discovery. As the industry continues to evolve, travelers can expect to see an expansion of diverse offerings, integration of technology and innovation, emphasis on sustainable practices, and a focus on personalized experiences. Whether embarking on a solo expedition or joining a group adventure, adventurers in 2024 can look forward to thrilling encounters with nature, unforgettable moments of adrenaline-fueled excitement, and a deeper appreciation for the wonders of the world.
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Lufthansa staff strike again, hundreds of flights cancelled
Ground handling staff of Germany’s largest airline Lufthansa have launched another warning strike at several German airports.
At Frankfurt airport, the country’s busiest international hub, more than 600 departing and arriving Lufthansa flights were cancelled, state broadcaster Hessischer Rundfunk reported.
The strike began at 4:00 a.m. local time (0300GMT) and was due to continue until 7:10 a.m. (0610GMT) Wednesday at seven airports, affecting more than 100,000 passengers.
About 400 scheduled flights to Munich airport were also cancelled. Passengers were advised to check the current status of their flight before travelling to the airport.
The airline notes that passengers whose flight is cancelled due to the strike will be able to rebook their ticket for another date free of charge via the airline’s website or app, while those customers whose flight was scheduled within Germany will be given a voucher via Lufthansa’s website for rail travel.
Lufthansa ground staff at airports in Berlin, Cologne-Bonn, Dusseldorf, Hamburg and Stuttgart have also joined the strike, according to the Verdi union. This is the second mass strike since the beginning of the year.
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