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Why Does Knowing Your 'Why' Matter? The Key to Success
In a world full of endless possibilities, why do some individuals and organizations stand out and thrive while others seem to flounder and struggle?
The answer lies in a simple yet profound concept: Starting with "Why." If you're curious about discovering the power of "Why," Simon Sinek's groundbreaking book, "Start with Why," is an absolute must-read.
If you're seeking a comprehensive perspective on the key takeaways from the book, read this "Start With Why" article. Not only this article summarizes the main concepts of the book, but also delves into the insights from "Find Your Why" - the second book of Simon Sinek, a continuation of "Start With Why."
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Let's take care of each other.
Simon Sinek
#quotes#quote#simon sinek#simonsinek#therapy#personal growth#personalgrowth#mental health#mentalhealth#mental health matters#mentalhealthmatters#mental health awareness#mentalhealthawareness
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Simon Sinek | The EDSO of a leader | Limitless Mind
Biologi Kepemimpinan
Endorfin & Dopamin
Untuk memahami asal-usul kepemimpinan yang sejati, kita harus melihat pada biologi perilaku manusia. Tubuh kita diprogram untuk mencari zat kimia tertentu yang mempromosikan kelangsungan hidup dan kesejahteraan. Z
Kisah Johnny Bravo Sebagai Pemimpin Sejati
Pada suatu malam yang gelap dan berangin di Afghanistan, dua pesawat A-10 Warthogs terbang di atas sebuah lembah, siap memberikan perlindungan udara untuk pasukan Pasukan Khusus di bawah. Pilot salah satu pesawat, dengan panggilan Johnny Bravo, merasakan bahwa ada sesuatu yang tidak beres. Meskipun cuaca berbahaya dan risiko yang terlibat, ia memutuskan…
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#attitude#hormonkebahagiaan#knowledge#leadereatlast#leadership#mindset#simonsinek#skill#startwithwhy#tips#training
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Summary of "Start with Why" by Simon Sinek
“Start with Why” by Simon Sinek is a book that explores the power of purpose and the importance of starting with a clear understanding of why we do what we do. Sinek argues that great leaders, organizations, and individuals who achieve long-term success and inspire others are driven by a strong sense of purpose. This summary provides an overview of the key concepts and takeaways from the book,…
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#BigIdeas#BusinessGoals#DreamBig#SimonSinek#StartWithWhy#SuccessMindset#Entrepreneur#Inspiration#Leadership#Motivation
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Cultural #intelligence relies on:- Understanding cultural norms exist about gender, sexuality, ethnicity and abilities. Understanding we are conditioned to cultural norms from birth. Understanding that we expect others to behave in line with our understanding of norms Equality relies on us setting aside these norms and treating everyone the same despite our understanding Then acting on that #knowledge in a mutual beneficial way. Today, valuing any individual is vital. We all have a role. Inequality is often a reflection of broader cultural norms which may enable injustice, discrimination and workplace bullying. We need to adopt an #empathetic leadership and a radically honest #dialectical approach. We need to change the pervasive culture of minimizing, dismissing and de-valuing groups, particularly women. Each of us must change. Brand leadership requires us to change the rules. #SimonSinek highlighted #work #teams need a high level of #culturalintelligence to produce great #results. Apply these #principles of #cultural #intelligence to become the only choice brand in your field by taking a very public stand, promoting diversity, risk taking, chasing change and non-conformity to cultural norms. Grab #RachelQuilty Brand Leadership Personal Brand SWOTT analysis at www.BrandYourselfBlueprint.com (at Lismore, New South Wales) https://www.instagram.com/p/CptQFRqhJhw/?igshid=NGJjMDIxMWI=
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Watch The Company You Keep
“Bad company corrupts good character” (Menander and the Apostle Paul). “Tell me with whom you associate, and I will tell you who you are” (Johann Wolfgang von Goethe). “Some would argue that you’re as successful as the company you keep. Certainly, there is a connection between our friends and who we are” (Simon Sinek). “The key is to keep company only with people who uplift you, whose presence…
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#beaware#becomingbetter#Colinpowell#epictetus#friends#growth#humility#influence#influencing#integrity#leaders#mindset#personalgrowth#simonsinek
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Simon Sinek is a well-known author, motivational speaker, and organizational consultant. In "Leaders Eat Last," Sinek focuses on the importance of leadership in creating a healthy and successful organization. He argues that the best leaders prioritize the well-being of their team members and create a culture of trust, collaboration, and mutual support. The book draws on insights from biology, anthropology, and psychology to explain why some leaders are more effective than others. Sinek highlights the role of hormones such as oxytocin, which promotes trust and social bonding, in creating a positive work environment. He also discusses the impact of modern technology on our social connections and the importance of face-to-face interactions in building strong relationships. Through a series of real-world examples, Sinek illustrates the principles of good leadership and the benefits of creating a "circle of safety" where team members feel secure, valued, and respected. He emphasizes the importance of empathy, active listening, and open communication in creating a culture of trust and collaboration. Go to operationsinsider.com to read the full summary including the key takeaways of this book. Link for summaries or purchase in BIO Like❤️/Share✅/comment👇/follow👉@operationsinsider #opex #operationsinsider #wasteattack #waste #LeadersEatLast #SimonSinek #Leadership #OrganizationalBehavior #MotivationalSpeaker #EmployeeEngagement #Teamwork #CompanyCulture #Success #PersonalDevelopment #Inspiration #ProfessionalGrowth #Management #Business #LeadershipSkills #Mindset #WorkplaceCulture #CorporateLeadership #Entrepreneurship #TeamBuilding #LeadershipDevelopment #BookSummary #BestSeller #HighPerformance #HumanResources #careerdevelopment (hier: Kitzbühel, Tirol, Austria) https://www.instagram.com/p/CpiOpG6IcML/?igshid=NGJjMDIxMWI=
#opex#operationsinsider#wasteattack#waste#leaderseatlast#simonsinek#leadership#organizationalbehavior#motivationalspeaker#employeeengagement#teamwork#companyculture#success#personaldevelopment#inspiration#professionalgrowth#management#business#leadershipskills#mindset#workplaceculture#corporateleadership#entrepreneurship#teambuilding#leadershipdevelopment#booksummary#bestseller#highperformance#humanresources#careerdevelopment
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Colleagues and girlfriends—thankful for each of you. #simonsinek https://www.instagram.com/p/Coppty5AAgp/?igshid=NGJjMDIxMWI=
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“PAINT IS ONLY WAISTED WHEN IT STAYS IN THE TUBE.” 🎨 words via @alicesheridanstudio photo by unknown via @pinterest music Liberdade by @buddhabarofficial (@simonsinek says “What good is an idea if it remains an idea? Try. Experiment. Iterate. Fail. Try again. Change the world.” 💪🏼 Hugs! 🫶🏻) ↘️ this world needs a grouphug so join @instasoulbites & share good vibes 🫶🏻 - #instasoulbites #soulbites #thisworldneedsagrouphug #armyoflove #planetlove #homeoflove #grouphug #expressyourself #changetheworld #changequotes #simonsinek #paintbrushes https://www.instagram.com/p/Cl4RQVbMIk4/?igshid=NGJjMDIxMWI=
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The ability to see order in chaos is called creativity.
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اللهٌم صباحَ لايمسّنا فيه سوء،اللهُم جدّد فينا رُوح التفاؤل والأمل ولا تجعلنا ضُعفاء أمام ظروف الحياة.. صباح الخير ☀️ #قهوة_الريم #ReemsCoffee #lovecoffee #mycoffee #coffee #cafe #leaderseatlast #simonsinek #books #reading #iread #lovereading #lpq #coffeebowling #صباح_الخير #صباحوو #صباحاتي #قهوة #قهوة_الصباح #قهوتي #قهوة #كتاب #قراءة https://www.instagram.com/p/CeC8Yo-rvRa/?igshid=NGJjMDIxMWI=
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#partofthescript #inspirational #simonsineks #dailyquotes #quotes https://www.instagram.com/p/CjzdI69rLD2/?igshid=NGJjMDIxMWI=
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We'd achieve more ~ @simonsinek
We’d achieve more
success, success quotes, dream, dream quotes, achievement, achievement quotes, Simon Sinek quotes, competition, competition quotes, chase a dream, chase a dream quotes, Simon Sinek #PICTUREQUOTES, #QUOTES
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20 Tips for a Successful Content Marketing Team
If businesses are looking for long-term, sustainable growth, they should think about building a content marketing team. Businesses of all sizes can apply the advice given in this article and build a compelling and rewarding content marketing team.
The Pillars of Content Marketing
The increasing need for sustainable brand growth is driving business leaders to look for new and innovative ways to build a loyal audience. The main goal is to identify focus areas for content and continuously promote these aspects to improve the company's image.
Content marketing should be used to engage users who can lead by example.
How to Build a Content Marketing Team
https://youtu.be/TisFJ6rBgdo
How to build a marketing team by Neil Patel
Content marketing requires a combination of skills, knowledge and creativity. Give yourself a jolt by ensuring that your digital marketing team structure is made up of members with the appropriate skills to successfully meet the current specific requirements.
Content marketing places great value on your team. Make sure you staff your team with members who have experience in the specific skills they need to deliver optimised content.
1. Know What Your Content Marketing Will Say
https://youtu.be/4ucj9hptqq8
"Learn to EXPRESS Your WHY!" | Simon Sinek (@simonsinek)
You need to know the message you want to get across before you start strategically planning your content. This is important because it helps you focus and guide the rest of your team. A content strategy is an essential part of a successful web strategy.
And members of your team need to get the message you want to convey through a clear and coherent approach.
Knowing your “why” or the message is important for your marketing strategy since this is how you will promote yourself to the public. It’s also important to set goals for your content marketing strategy, which will help align the team, understand the purpose, and know what progress and success looks like.
This first step is the backbone of building an excellent team, but it is also important because it can serve your purpose. It will be difficult to attract top talent to your vision if you do not already have a clear picture of it.
2. Content Marketing From The Top To The Bottom
For long-established companies, two roles are very important management positions: the Chief Marketing Officer (or also called Director of Content Marketing) and the Content Marketing Manager.
Each role has its own responsibilities, but they are both essential to the growth of any company.
Differences Between Chief Marketing Officer and Chief Content Officer
https://youtu.be/noQF4VKPOYY
Marketing Director Skills: Top 5 Skills Every Marketing Leader Must Have
- The CMO's role is more strategic. He is in contact with the executives and the CFO (Chief Financial Officer) almost daily and also has regular contact with the Chairman. Basically, the CMO will ensure that all roads lead to building the brand name. This means that he or she will ensure that the brand remains strong in the industry and that each service or product delivers the expected results.
- The CMM's role also known as Chief Content Officer, is more tactical. He or she will be in charge of driving sales, awareness and engagement within the company. This means that he or she has to provide all the necessary tools so that each department can be successful and provide the best customer experience. In general, content marketing managers deal with the marketing process such as research and planning, execution and analysis. CMMs are responsible for developing and implementing marketing plans. They also take care of promotional calendars and strategies, new product launches and new or old marketing projects. They develop and distribute marketing budgets.
Smaller companies, sometimes treat these two roles as one
3. You Must Document Phases and Progress
https://youtu.be/j2F2fI0bMJI?si=fQGIB6c2yq713UdM
Understand Digital Marketing Analytics For Your Business
Record what has been done, when it was completed and what results are useful for future strategies.
Document work processes and "standard operating procedures" or SOPs.
Without solid documentation, trying to grow your content team leads to chaos and a complex division of responsibility and accountability. SOPs often provide a set of instructions for scaling efforts so you can easily replicate successes and avoid failures.
4. Decide What You Want to Achieve with Your Content Marketing Strategy
https://youtu.be/EIuHk2L8HUM
Content Marketing Tutorial - Setting strategic goals
When you start developing a marketing plan, you need to decide what the desired outcome of your strategy should be and then set the right benchmarks for success.
These indicators of success will help you determine the type of content you need to create. The desired outcome is that your company's marketing strategy is successful and measured against the right metrics. The desired outcome of a successful content marketing team is determined by how you set benchmarks and indicators for success.
All your advertising must be measurable. Yes, you guessed it, the goal of any marketing strategy is to make your business more successful. If you do not have clear success metrics, it's very difficult to measure your progress.
5. You Must Think Strategically, not Tactically - it
Thinking strategically means that your marketing strategy is focused on the long-term and not just tactical. Being tactical means that your marketing strategy is focused on the short-term. Yes, there will be times when a tactical strategy is necessary, but if you want long-term success it is much better to be strategic.
In fact, a strategically set marketing plan might include both tactical and strategic elements.
For example, you might have a tactical marketing plan to sell your product for the holidays and a strategic marketing plan focused on your brand.
6. You Must Have a Clear Vision for Your Marketing Team.
https://youtu.be/jZ6Zfc4gGj8
How to Set a Clear Vision and Mission for your Team
Your marketing team will only be successful if you have clear goals and objectives. A marketing team with a vision is more successful than a team without a vision. There should be at least three types of vision working together: Individual, team and company.
Individual visions indicate a personal level of performance where a member aspires to contribute, grow and lead.
Team visions are the goals of a group in relation to their own personal level of performance. These can be company-wide or team-specific goals, such as doubling the number of leads by the end of the year.
Corporate visions are what an organisation or company needs to do for its marketing team to be successful. This could include: developing a new strategy, launching a PR or increasing the number of marketing staff by 10%.
A content marketing team is more successful than others when it has a vision and works together as a cohesive unit. Here are some tips that can help your team to be more successful:
Content marketing team structure:
- Promote the individual, team and company-specific ambitions of the content marketing team.
- Make sure your marketing team gets recognition for their success.
- Ensure that content marketing objectives are aligned with the company's goals and vision.
- Define clear roles and responsibilities for your team members to create a cohesive unit.
- Create a team policy of accountability where all members are held accountable for their work.
- Foster an environment that encourages teamwork, open communication and transparency among your team members.
- Encourage your team members to bring their best ideas and creativity to content marketing campaigns.
- Foster a feedback culture where you create an environment that encourages your team to approach other team members with suggestions for improvement.
- Ensure you have a strong organisational structure, including clear lines of communication.
- Make sure tools and technology are in place to support your teamwork as effectively as possible.
- Create a collaborative, high-performance culture where everyone is valued and encouraged to reach their full potential.
- Keep communication with management open and transparent and you will see great results!
7. You Must Hire the Right People
https://youtu.be/v-qF1I8wswg
How to Hire and Build a World-Class Growth Marketing Team?
The online marketing industry is crowded with experts, and those claiming to be experts. At the end of the day, you must hire people with proven track records in content marketing and online marketing to get your team off on the right foot.
There are many different skill sets needed to make a successful content marketing team. Not everyone is able to be the best in every single discipline, but you should still strive for balance on your team. This is essential for not only acquiring talent but also for fostering a culture of creativity and innovation.
The more experienced and expertise your team has, the better it will be. Building a content marketing team with all rookies may turn out to be a disaster.
This is because it will be less likely to make mistakes. Mistakes sometimes need to be made, but not on a regular basis. Which makes it very important to have team members who can think outside the box.
It is crucial for your content marketing team to be passionate about what they do and also enjoy working together. The benefits of a strong working relationship are not only professional but also personal. So when hiring for your team, make sure to take note of their personalities. At the end of the day, it is how well they work together that will determine the success of your team.
8. You Must Be Willing To Go The Extra Mile for Your Team
The extra mile is a popular phrase used to describe going beyond what was expected. In order for your content marketing team to be successful, it is crucial that you are willing and able to go above and beyond what's expected from you.
You must be willing to do whatever it takes in order for your team's content marketing efforts to succeed. But this mindset should not only be in you but also in your team members.
Fomenting going the extra mile starts with an example.
If you are the head of your team, make sure that everyone is aware of how important it is for them to go the extra mile by setting a good example. There will also be days when you need to stay late and not leave the office until it's done. Remember, your team members are looking up at you for guidance on how they should act.
9. You Must Keep an Eye on Trends and News Stories in Your Industry
Herein lies one of the most important principles you should consider when implementing a successful content marketing strategy.
The world is constantly changing, and so are your customers' expectations of your business. You cannot expect your customers to demand your offer if your content is outdated when they come across it.
Always be on the lookout for news related to your industry, or even just story ideas that you can cover in a blog post or article.
These stories can help you find out how your customers feel about what you sell and give them a voice to express themselves.
You need to know that your customers want what you offer.
10. You Must Have Clear Communication Lines Between Departments
https://youtu.be/hCGJvL41ECY
Clear Communication in the Workplace
A company where there is little or no communication between departments will suffer in the long run. But not your company if you follow these 20 tips!
A clear line of communication between departments will help you find out what your employees think, how they feel about your strategy and how they react to your communication. Every department in your company plays an important role in your business success.
Your marketing department cannot act as an island.
It is important to stay in touch with all other departments in your company.
For example:
- Sit down with your marketing and sales department once a month for a brainstorming session.
- Coordinate with your customer service department to identify issues that might arise from changes in the way you market your business or products, and then inform them.
- Keep your marketing department informed if there are changes in company goals, projects or strategies that could affect their work and give them the opportunity to contribute their expertise.
- Involve your marketing team in monthly meetings with other departments to share ideas and strategies for the coming month, quarterly meetings to discuss long-term plans, and an annual meeting to set your goals and strategies for the coming year.
Remember that a company is made up of several departments, your marketing team is one of them, but they all need to work together to deliver a coherent message.
11) Make Sure Your Message Is Consistent Across Channels
https://youtu.be/xN8qjlDCXvw
How to Maintain Messaging Consistency Across Multiple Marketing Channels
Your message should be consistent across all channels. If you market your product on social media, make sure the text and images match those you use elsewhere, such as in print media or on websites. The same message should be used on both your website and social media.
If you advertise on offline marketing channels. Make sure the message is consistent and in line with your company's objectives. Not only can you confuse your customers, but you can also lose sight of the company's goals.
It is not enough to be consistent across all channels. It is important that what you say on one channel is consistent with your goals.
Communication channels are your company's eyes and ears to the world. Make sure they convey what you want to say. A good way to keep your message consistent is to have a central content strategy that is developed and updated by your entire team.
It's best to start with an overview of the goals you want to achieve for your company and then think about how you can support them with content.
If you want your customers to trust your brand, it's important that the information they receive has the same feel and tone.
Importance of the writers content creators editors
Content creators are the new rock stars.
But if you are not careful, your content strategy can fall by the wayside. This is why content creators are so important. They need to be able to create content that is not only interesting but also engages the reader. They have complete control over what they write about and how they do it.
They are the ones who can shape the image of your brand and make a blog post, an article, a video or any other form of content you want to publish on your website a success.
But what makes a good content creator?
Good content is characterised by creativity, consistency, uniqueness and quality. The goal is to create something worth sharing and then make it popular. There are 4 examples you can not follow, although these concepts are often misunderstood:
1. unique content:
Unique content is not only about plagiarism but also about similarity on the internet. What's the point of writing about the top 5 best-kept secrets of digital marketing and paraphrasing the article from another website! Yes, plagiarism tools will tell you that your content is 100% unique, but there is another article that covers the exact same 5 secrets. The truth is that you can rearrange the topics, but they will still be the same.
That's not uniqueness, that's plagiarism. Google's algorithms will 100% detect this and most likely it will affect the trustworthiness of your domain. So avoid reworded articles at all costs and do not waste your money. Your website is better off even if you do not publish articles than if you publish low-quality articles.
2. creative content:
The second mistake is that your content creator tries to be creative and fails. You need a team of writers who are able to write engaging content but at the same time align with your business goals and vision. Being creative in your content writing does not mean your content will be successful, not at all. If your writers' creativity is not aligned with your business goals, vision and mission.
The writer needs to understand what you are trying to sell, what the purpose of your content is and where you want to take people.
3. quality of the content:
The third mistake is that the author does not create quality content. It is very important that you have a system in place to ensure that you create quality content and then measure it.
Content quality is a combination of two things:
- The quality of the content itself. That means that it is useful, credible and well written.
- The quality of the distribution channels. This means that you have a way to get your content to the people who are most likely to read it, share it and act on it.
4. the consistency of the content:
The fourth mistake is for authors to publish their content too often or too infrequently. It is important to have a strategy for publishing and a schedule for publishing.
The frequency of your content should depend on what you want to achieve and how much time, money and resources you have available for publishing. Content marketing is a marathon, not a sprint. It is recommended to publish at least once a week, but you can publish more frequently if your audience is engaged and interested in what you have to say.
12. Your Marketing Campaign Tone of Voice
https://youtu.be/e8fVrMrg6QU
The tone of Voice of Famous Brands + How-To Guide
The tone of voice encompasses the writing style and preferred messages that will run throughout your marketing campaign.
For example, a company may want to use a friendly tone of voice with lots of exclamation marks and underscores.
This is an excellent approach for companies selling products or services that are meant to be fun and exciting.
A company with a more serious tone should use formal language and construct its sentences so that they are not grammatically incorrect or reflective of your content.
Create a style guide and document the tone of voice and communication style so that each person on the content marketing team represents the brand with the same integrity, values and tone of voice.
This is important if you want to ensure that each of your customers has a pleasant shopping experience with your brand. It also helps you to find out if the candidates for the content team are a good fit for you when you compare the content they share on-site and their portfolios with your own.
13. Focus on Having an Excellent Content Editor
https://youtu.be/8BdZ0dUu7VQ
How To Write Great Content – Content Marketing For Your Blog, Website, Or Ads
Content editors ensure that every article, image and post you publish is understandable, interesting and engaging.
The editor should not only make sure that the content looks good, but also that your customers can easily find what they need on your website or app.
The content editor is the one who makes sure your content is consistent across all channels, including social media and your blog articles. This ensures that you reach every customer on their preferred platform with well-written content that matches your style guide.
The content editor is the one who checks all the copy for grammar, spelling and tone of voice and makes sure it fits with the rest of your website. The more content you have, the more chance you have of reaching a wider audience and selling something along the way. It also makes your blog articles and social media posts more interesting.
A content editor is responsible for editing content to ensure it is clear, concise, engaging and error-free.
A quality editor is "the man" or "the woman" who creates the best layout for articles. He or she saves your company from copyright problems by instructing editors on what to publish so that it is as clear as possible.
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Ever wondered why some businesses thrive while others falter? It's all about the foundation. Simon Sinek's groundbreaking TED Talk introduced the world to the power of purpose in business. Dive in and discover the magic of "Why." #StartWithWhy #SimonSinek https://www.4leafperformance.com/
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