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hesalleyes · 1 year

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If you're a bit confused about Rusty Quill or what's been happening, hopefully this will be a handy guide.

Hello everyone, especially all newbies to the Rusty Quill family! I thought I'd talk a little bit about the company. There's a lot of information out there, some of which may be contradictory or difficult to find, and so I compiled it into what I think is a decent timeline. I've also included some of my thoughts on what Rusty Quill has been through, and where it's going.

(check the end for associated footnotes!)

A Brief And Mostly Objective Timeline For Rusty Quill Ltd.

Alexander J. Newall wanted to start a company for creatives. His father (presumably) laid down the starting capital and Rusty Quill was founded 29th June 2015. Alex owned 99% of the company, John Newall, 1%. (1)

Alex reached out to a bunch of his improv friends and asked if they would participate in an actual-play podcast. Alex hadn't seen a fully produced actual-play with sound effects and background music and he wanted to fill that niche in the market. James Ross, Bryn Monroe, and Lydia Nicholas all agreed. Tim Meredith was otherwise engaged, but said his brother Ben would be up for it. Rusty Quill Gaming (RQG) was born and started airing episodes in June 2015.

Meanwhile, besides running, editing, producing, directing, and mastering RQG, Alex also worked nights at an extremely boring data entry job James Ross set up for him. James also helped Jonny Sims get that same job (2). At the time, Jonny was playing gigs with his band The Mechanisms, but his passion was for writing. The Mechanisms were a folk band that reimagined classic stories/myths to music with hefty narrative pieces, which has obvious applicability to a podcast company. Because of this fortuitousness, sometime in 2013-14, Alex and Jonny met and found that they were both highly creative people who desperately wanted out of this job. Jonny invited Alex to a Mechanisms show at the Edinburgh Fringe.

Alex loved The Mechs show. He was convinced he must work with Jonny on something. Jonny had a few ideas and pitched what would become The Magnus Archives, though it was first more of a Twilight Zone anthology, which is why the "narrator" had Jonny's name. Alex wanted to add more of a narrative framework and they shaped it together, all five seasons, so that it was cohesive the whole way through. Some things did, organically, pop up later. For instance, Martin started mainly as a foil to Jon, and only became the love interest after a bit of writing.

Around 2018, Patreon funding eventually allowed RQ to build a studio in Rusty Towers that enabled them to record their high-quality audio (3). Before that, they were - at various times - recording in a ‘yurt’ made of blankets and duvets for most of season one (usually at James Ross’ house or Martyn’s hallway, since Alex was - at that point - intermittently homeless due to asbestos problems).(4)

In 2016, RQ set up the Rusty Quill Forums, an official RQ fan-space where fans could interact with each other and RQ members. (5) This early arena for interaction would precipitate the more immediate (and much larger) Discord, Rusty Quill Official. Anil Godigamuwe, Community Manager, was the main force behind running and moderating the forums.

2016 was also the year that Mike Lebeau decided to gather a few people to play games and raise money for charity in what would become the predecessor to Rusty Quill Giving and Gaming. This event involved only Mike, Bryn, Ben, Anil, and Martyn Pratt (Chief Technology Officer). It only lasted twelve hours and they raised £700. (6)

Late 2017, Rusty Quill, in association with Historic Royal Palaces, released Outliers, a historical fiction podcast. Probably the least known of RQ’s podcasts, but very good and well-done. (Yes, this is a plug for Outliers. Go listen! It's great!)

In 2018, the Rusty Quill Official Discord server (RQO) went live and most of the fans from the forums moved there. (7)

February 15, 2019, Stellar Firma, the improv comedy sci-fi show starring Tim and Ben Meredith, began airing.

Mike wanted to explore more of the video side of creating. On January 25, 2020, RQ Streams launched, and soon there was a decent amount of content generated on RQ’s Twitch channel. Video content would gain traction in the form of New Player Challenge (NPC). Many RQ members would stream, including Anil, Autumn, several editors, and Helen Gould (member of Rusty Quill Gaming and later promoted to Head of Inclusion). The streams would get big enough that RQ would eventually hire a few mods specifically for the streams (30). RQ Streams wasn't fiscally sound as a primary source of income, but streaming helped encourage community engagement.

In February 2020, Alex gave an interview to Haggis and Dragons at PodUK. The host asked why, despite their success, Rusty Quill hadn't been present at many events such as PodUK before. Alex responded that the company was dedicated to making sure they took care of their people first, but now that all the finicky backend admin stuff was finished, they could do fun things like conventions. (8)

A month later, COVID-19 shut down the world.

At this point, TMA had been running for four years, and - while relatively successful and critically admired- was still a smallish podcast, especially when measured against engagement levels of other fiction podcasts at the time. Whether COVID, the whim of Tumblr, or a spark that refused dim, the fuse on TMA had been lit. It would jump sharply with the season four finale in Halloween 2019, but when season five premiered on April 2, 2020, TMA was at its second highest peak in popularity , its highest only a month away. It would maintain a high level of engagement until the series finale in March 2021. (9) Whatever the reason, TMA had exploded, and no one could've predicted it.

In July 2020, Hannah Brankin, Chief Operations Officer and spouse of Alex Newall, became a director in the Rusty Quill company. (10)

In August 2020, Autumn Jarvis (longtime fan of RQ) with a history of convention organization came on as Community Assistant. (11) This role promoted her to Head Moderator of the Discord (RQO), coordinating communication between the Discord mods and RQ admin. RQ hired her to help Anil, as at this point, RQO had nearly 8000 members.

The official Rusty Quill Discord server (RQO) went from a reasonable 1000 participants to nearly 14,000 before its shutdown in September 2021. In August 2020 (a few days after Autumn took over), a group raided RQO, proclaiming issues of racism, ableism, and other accusations directed at Rusty Quill, but also at the volunteer mods. It was the only major attack, but from time to time small incursions would occur thereafter. RQO’s many mods (at least 11, at one point) were unpaid. Whether or not that was a good business decision is debatable, but mods were responsible for monitoring content that was Patreon-exclusive, so one might think a Patreon subscription should’ve been included.

April 2, 2021, Patreon-exclusive Inexplicables began airing. The show was initially met with a lot of positive feedback and excitement. The RQO channels were full of theorizing and chat, which Alex could be seen reading. While Inexplicables seemed ripe for a sequel, there have been no indications of future content.

In May of 2021, Rusty Quill launched the Rusty Quill Network. Many felt the network wasn’t explained sufficiently, but subsequent clarification from Autumn verified that RQ was not doing any of the following for the new shows that would be included under the network’s umbrella: producing, funding, editing, or creating. Apparently, the RQN was designed to act as a distribution and collective bargaining service. Unfortunately, this aspect was never made explicit to the fans by official RQ channels.

In September of 2021, Autumn was terminated. While Autumn has stated the reason she was terminated, it was on a private server and because RQ has made no official statement regarding the termination, I won’t share that information. RQ did ask if she would like to appeal the decision, but Autumn declined. Later, the mods organized a walkout in protest and quit. Only the mod known as Crunchy remained, and was the last one to close out the server. Later, he would admit that the mods actively decided not to include him in this decision. (12) While there were RQ Streams mods, they, unfortunately, didn’t have as much power as the Discord mods and were unable to assist much (30). RQ released a statement on September 15, 2021 regarding the closing of the Discord and the mod walk-out, and RQO has been dark ever since. (13)

RQ Streams, it’s worth mentioning at this point, had some mods specifically for streams, but also relied on the Discord mods to moderate the chat during streams (30). Ultimately, when the mods walked out, RQ Streams was also forced to stop.

Since the mod walkout, any events run and sponsored by RQ have been modded by volunteers, and usually small enough that it hasn’t become an issue (RQGG21 being modded by some Discord mods, with other Gather events modded mostly by RQ employees) (30).

April 26, 2022, Chapter and Multiverse, the analogous successor to Rusty Quill Gaming run by Maddy Searle, the former lead editor of Stellar Firma, began airing. It would conclude its first season in August. While RQ has indicated that C&M will continue, it has been postponed until 2023. However, Maddy Searle posted a tweet (since deleted) indicating she is no longer employed at Rusty Quill. After claims that Maddy was reprimanded and forced to take down the tweet, RQ would later clarify that they have a 48 hour confidentiality policy regarding things like that, and that's why they requested the removal of the tweet for that time. Maddy hasn't reposted the tweet, or commented publicly on her reasons for doing so.

On June 10, 2022, Mike announced he was leaving Rusty Quill. (14) Although others had also streamed on RQ’s Twitch in the past, he was the primary force driving its relevance and the channel has remained mostly unused since the aforementioned Discord mod walkout, most likely citing lack of moderation as a main concern.

August 2, 2022, the original RQ production Trice Forgotten premiered. Trice Forgotten continues to update.

As per the September 21, 2022 Patreon email, Cry Havoc! and Neon Inkwell, the other RQ original productions, have been postponed to 2023. (29)

With their three original podcasts completed and many future projects postponed, Rusty Quill had reached a quiescent stage. Patreon emails were sparse and while RQ maintained a loyal base, activity around the company had slowed.

Then -

October 10th, 2022 a string of strange letters appeared in a Patreon email. (15) Fandom quickly deduced that it wasn't a mistake, but rather a cipher. A Discord server dedicated to cracking the code sprang up almost immediately and fandom deciphered the cryptic letters in a few hours. This began a mini-ARG leading to the announcement of a Magnus Archives "side-quel": The Magnus Protocol. On a subsequent livestream, Alex confirmed the sequel and announced that the project would be fully funded by a Kickstarter. No money would be taken from Patreon, current or proposed shows, income generated through ads, agreements, merch, RQN residuals, etc. (16)

The Magnus Protocol Kickstarter launched November 22. It was fully funded in less than one minute, and as-of publishing this post is currently at £ 624,268, 4162% of their original goal. Release for the project is expected in October 2023 and is said to follow two British civil servants, Alice and Sam, as they deal with the legacy of the burned-down Magnus Institute of Manchester. Curious, as the Magnus Institute from the original series was very much based in London. (17)

On December 12, 2022, Newt Schottelkotte - marketing director for the Fable and Folly podcast network - released an opinion article on Medium detailing several allegations against Rusty Quill. (18) Schottelkotte submitted the article to several publications that declined to publish it. They decided to self-publish on Medium, which allows for independent publication. In good faith, I won’t presume this was a targeted attack by another network, but rather the opinion of a contingent of industry professionals who tried to represent those allegedly wronged by Rusty Quill as a production company (perhaps taking advantage of the timing of the new Kickstarter to gain traction for their post - but that one can only leave to speculation). The testimonies were anonymous.

December 13, 2022, after a resulting influx of polarizing social media posts, RQ released an official response to the Medium article, refuting most points raised. (19)

Now, before I get into less fact-based territory, and knowing RQ intends to announce a more recent Operations Update in the new year, I feel it's relevant going forward to mention that for all the talk surrounding both sides of the story, the composition of Rusty Quill is not as large as some might think, considering the assumptions of some of the claims. In 2021 the company conducted a voluntary internal census on company makeup and satisfaction. (20) At the time they had 28 employees. 23 responded, and here are a few interesting tidbits they had to say:

91% identify as Neurodivergent

30% identify as non-cisgender; 48% identify as female, 26% as male, and 26% as not exclusively one of those categories

30% are people of color

30% identify as bisexual, 9% pansexual, & 9% queer. 26% identify as heterosexual. These numbers may or may not include the 17% who identify as asexual.

This census doesn’t include individual contractors (which comprises most of their editors and voice actors). In the census, RQ recognized their huge deficit in hiring people of color. RQ maintains a flat pay structure across all departments (including leadership), which - thanks to Patreon funding - stands above the London cost of living rate. (21)

The Less Than Objective Part

Rusty Quill is a small company. The average number of employees for 2022 was 21. (22) This number doesn't reflect possible layoffs/terminations since then. Most of its voice actors and editors are contracted. This is intended partially to allow flexibility on both RQ and the contractors’ part as well as enable RQ to diversify their talent without the contractual obligation of employment (the UK doesn’t recognize ‘at-will’ employment; termination must be for a cause). Meaning that even if the company finds itself in the position of having to terminate employees, it maintains the possibility of working with those same people as contractors to help out RQ financially, but also to allow those employees to find more stable or long term jobs in the interim.

However, holding onto only an essential team of staff (as you find in any small company, but especially in an industry without historical regulation - often relying on a presumed integrity of nebulous industry standards, as opposed to codified protections) employees are often forced to wear many hats. Most often voluntarily, but often to their detriment. This manifested in such things as Autumn transcribing Stellar Firma, without any transcription experience, or the continual mishap of Alex or Hannah responding to delicate situations with off-the-cuff inexpertise (generally sweet and earnest, but not as diplomatic or clear as needed - something that larger companies potentially avoid with dedicated teams regarding media training), but is perhaps most apparent in the early stages of RQG and TMA where Alex, in addition to being a primary player/voice actor, did the majority of the editing and mastering until Lowri Ann Davies joined halfway through RQG. Based exclusively on the runtimes of RQG episodes/specials (not including how long it actually took to edit down recorded footage to what we hear), Alex edited a total of 217 hours of RQG, over 9 whole days, or nearly 83% of the content. (23) Early specials, behind the scenes specials, and Q&As often contain jokes about Alex needing to sleep. This sort of work-life balance should not be necessary for success, but many creatives know that it’s the unfortunate reality for many startups without the resources of a major media network backing them.

And, as evidenced here, despite its exposure and popularity Rusty Quill’s resources were limited from the start. Alex and Hannah, as directors and main shareholders in the company, are solely responsible for the company’s fiscal viability. As such, I think this has led to some decisions where one or both of them have taken over projects or refused to delegate when it would have better served that project or even themselves. But there’s also something to be said for a duty of care, and the difficulty of giving that up.

In such an environment, it’s not surprising that a large part of smaller podcasting companies’ revenue is generated through fan-funding. The grassroots organization of a devoted fanbase can help grow a company without access to other funds or a robust marketing budget. Steady patreon subscriptions can make up for periods of instability in advertising returns, but issues begin to arise when companies encounter something like RQ did: an explosion in popularity that lacked sustainability, and the contingencies and strategies to deal with that. However, it’s a double-edged sword. The importance of Patreon and fan goodwill can help create the mentality that RQ owes the fans something. Nothing in Patreon's TOS requires artists to offer rewards; the idea behind Patreon - at least to me - is that in exchange of supporting someone making art you enjoy, you occasionally get glimpses into the creative process behind that art. This idea has evolved over the years, but I think Patreon has become, to some people, more transactional: I pay you five dollars, you give me one piece of art. This more give-take mentality can lead to feelings of ownership; fans pay for RQ to exist, therefore they should have a say in how RQ conducts its business. Whether RQ views it that way or not.

RQ has begun to diversify their income, however, with the creation of the RQN, where they get fees from providing marketing and distribution services for other podcasts. Although RQ has experienced a drop in Patrons, it has returned to subscription levels similar to those before the meteoric rise of TMA and is hopefully navigating towards finding a balance between delivering what fans want without enabling an unhealthy relationship of catering to what’s profitable instead of what they want and are excited about making. (24)

Fandom and The Illusion of Closeness

There’s no denying that many creatives have an intimate relationship with their audience, especially smaller and/or newer ventures. RQ had, for a long time, quite a close relationship with its fans. It’s still visible in the old forums, where Alex, Mike, and Anil could be seen posting with regularity. There are many images from past RQGGs (even up to RQGG19) where RQ staff and fans casually mingled.

However, there is an issue with something like Discord where the immediacy of contact creates the illusion of intimacy. The ability to ping a creator facilitates the idea that the creator is therefore available and willing to be pinged. It’s not so much an issue when there are 1000 people on a server with only a hundred or so active, and only a fraction of them irregularly contacting creatives. When that number goes up, even proportionally, it results in a huge uptick in forced contact. It’s been theorized that both Jonny Sims and Ben Meredith stepped back from the Discord server because of crossed boundaries. Another staff member had a fan harass them to the point of needing to block said fan and the fan was eventually banned from RQO by the mods.

On the other hand, Community Manager Anil continued to always be available and Alex & Hannah would occasionally hop on and respond when they were active. This apparent ease of access can trick people into believing that they are close to the creators, and the illusion of this perceived relationship can be problematic for both parties.

In these circumstances it’s natural for creators to develop a persona to protect themselves. There’s nothing wrong with this and it is, in fact, a healthy and smart thing to do; the person fans interact with is not, exactly, who that person is. Not to say they’re fake or lying, but that creators deserve a degree of privacy that comes from concealing certain things about themselves that fans aren’t - and shouldn’t be - privy to. Fans’ insistence on access to creators and their secrets can be extremely difficult and exhausting, especially for creators who don’t have a publicity or security team. For instance, Jonny was forced to reveal his past with drug abuse when people incessantly questioned and berated him about his portrayal of drug abuse in "Strung Out," a season five episode of TMA (notably also when the fandom had exploded beyond the comfortable community of its earlier seasons). Fan entitlement to knowledge about creators and access to them can be particularly egregious in this sort of setting where the creators are trying to maintain the intimate community they used to enjoy, one that (at least in the initial stages) they relied on financially, while dealing with a huge influx of new fans. Even Critical Role, arguably the largest podcast in the actual-play genre, has suffered from a similar issue, though the actors in CR have much more experience than RQ.

Rusty Quill is a business and their dealings are of proprietary interest. Like any other entertainment company, they produce a product for consumption but the way they run internally isn’t something consumers are (or should be) privy to - barring gross mistreatment which, despite claims, hasn’t been proven. When Autumn was terminated, RQ didn’t release an official statement on what led to the termination. While many fans wanted to know, RQ has no obligation to reveal internal processes like hiring/firing, especially if details of such could affect an employee’s future employment. Identifying particular employees as responsible for certain policies or potentially upsetting updates could open that employee to threats or harassment (which RQ experienced before).

The Disproportionate Critique of Small Creators

It would be ridiculous to assert that Rusty Quill has never made a mistake - sometimes repeatedly - or a misstep. They’ve issued an apology multiple times for the lack of sensitivity in their content or a miscommunication on their end. Miscommunication was, in fact, a key factor in why the Discord mods left. RQ tried to preemptively combat these issues by hiring Helen Gould as a sensitivity director to ensure their content had been looked over for things that could be harmful. Given their company makeup and the composition of their talent - both writing and on-air - RQ has tried to diversify itself so that their content doesn’t come solely from the perspective of cishet white male. Stellar Firma would be the only show to suffer from this, however, it’s worth mentioning that on the production side Maddy Searle and Katie Seaton seem to have been brought on intentionally to avoid, or at least ameliorate this issue.

There is a pervasive issue with fandom as a whole to apply a more rigorous rubric against smaller and/or indie companies producing entertainment because they’re accessible. It’s easy to see why this phenomenon exists; when a person sees that they can speak to a creator directly, that the creator might respond specifically to those critiques. It can feel as if the consumer has more power in the relationship. Complaining about Disney cutting out a lesbian kiss in Star Wars, for example, will never reach Bob Iger, but if you want to talk to James D’Amato about a choice he made in the most recent Skyjacks episodes, he’s almost certainly going to respond. By feeling more intimately connected to creators, fans can feel empowered to be more aggressive in their criticisms.

A sustainable medium must exist between the two extremes of critique. A small indie company like Rusty Quill cannot be above criticism because of its size or its intention to do better - at some point, it must actually be doing better (which, I believe, it has and is consistently endeavoring to). Conversely, it can’t be upheld to a stricter standard than a larger company purely because its creators are accessible and will directly encounter the critique aimed at them. Rusty Quill has expanded their base of collaborators - which includes having an open pitch form to allow anyone to submit ideas - and made headway on wider and more accurate representation in their shows. There are certainly other shows and companies tackling and portraying difficult issues and diversity with a better outcome than Rusty Quill. That doesn't detract from the efforts RQ is making and shouldn't invite a disproportionate level of critique.

So What Now?

While it is fair to offer critique aimed at Rusty Quill and what it does, I think the benefits of this coming from a large audience diminish due to a few factors: quantity with no control for quality, purity culture, and entitlement. These things could comprise a much much longer essay, but I’ll be brief.

One of the huge benefits RQ got out of early Patreon release on the Discord was a limited quantity of feedback. Alex would show up to ask about the sound quality: if anything seemed off or if we had comments or noticed something. Anil would collect extra content warnings if needed, and some titles even changed when fans pointed out redundancies. Both Alex and (to a much stronger degree) Helen interacted with patrons about Inexplicables, including thoughts and theories. At one point, RQ created a gaming system called Ensemble and elicited feedback from people, encouraging them to play. These comments and critique are very helpful for RQ because of their pointedness. Contrast this to the response to the s5 TMA episode “Strung Out" - or the controversy surrounding a later episode’s perceived insensitivity to current events, necessitating a warning and apology before the usual opening theme (a perception generated before the public launch of the episode, stoked by assumptions and Twitter discourse).

Fandom as a whole has veered bizarrely into an obsession with purity - if something isn’t perfect, then it shouldn’t exist. RQ will not and cannot get everything right. It’s not a format made for easy editing and revision after the fact. It can be lauded for its achievements and persuaded to do better in a way that isn’t overly aggressive or hyperbolic. People tend to forgive mistakes if they like something and focus on them if they don’t, but it’s better to avoid assigning a moral value to something like representation - the effort and commitment is important. (For clarity - I believe it is moral and ethical to do everything you can to achieve accurate and diverse representation. The morality I reference here is more in regards to labeling something, irredeemably, as bad just because it doesn’t live up to your expectations).

Not to be repetitive, but fans in smaller fandoms often feel a sense of entitlement because of their ease of access to creators. If Alex is right there talking about the Trice Forgotten schedule, why shouldn’t he answer a prod about the continuation of Chapter & Multiverse??? The answer is that he’s updating you on Trice - not Chapter. Fans are not, and shouldn’t be, part of the internal machinations of a company, however close they feel, and why certain things happen or when isn’t always going to be obvious. RQ has varying degrees of success when it comes to updating their fans about timelines or happenings in the company, and while there is definitely room for improvement, overall, it shouldn’t be a requirement or expectation. That is to say - the relentless inundation of tangential comments or questions offers no benefit and can impose an increasing feeling of frustration: for the company, for the fan asking, and for the fans witnessing. Not even mentioning the personel issue. RQ has shown a willingness to acknowledge, apologize, and modify their content when there are complaints made against it. Because RQ has acted this way, it might invite the idea that they should have the same transparency and openness to comment about the way their business runs; of which they have no obligation to do so, and in many instances, definitely should not.

For instance, several people may have been let go from Rusty Quill recently, probably because of financial issues due to the downturn in the UK economy (see RQ’s statement for more specific reasoning). Although it is tempting to be angry or upset about it, businesses make decisions involving structure and the reorganization of employees in their company all the time. For a variety of reasons. Lay-offs or terminations may be needed in order to keep a company afloat. Often these legal reasons and internal processes cannot be disclosed, and barring that the individuals involved may not have consented to their information becoming public - despite audiences wanting to see corporate due diligence. The point is that while it might be comforting to know why things happened, ultimately it isn’t reasonable to expect a company to share those details or any others that have to do with its internal running or function.

Moving Forward

Rusty Quill is in a precarious position. The unexpected juggernaut of The Magnus Archives turned them from a small, emergent company to a well-known name in the podcast community. They were unprepared for it, very few people could be, and nearly three years later they’re still struggling to find a sustainable balance. RQ has had to adjust to the influx of fans, fan opinions, money, and the resulting issues of accountability. And now that TMA is over, they’ve had some time to try to adjust to not having that same monetary inflow. Whatever outward critique can be placed on them for how they’ve handled the transition, the formation of Rusty Quill Network seems to have leveled out their income in a way that will enable them to stay solvent, even if it means occasionally stopping to restructure and reorient. There is no provable model for success.

While some detractors may claim that the Magnus sequel Kickstarter is a huge windfall, it isn't necessarily so. Money made from a Kickstarter must go toward what is promised - hence the use of clearly stated stretch goals. It is against Kickstarter policy to give funds to charity, so the KS money will be used solely for projects relating to TMP. That money is spent and should be treated as thus and not a surge of new money into RQ’s coffers. It’s not a bail out. (25)

RQ has a brand that people trust and they should lean into that reputation, heavily promoting their new shows and focusing on getting those running. RQN seems instrumental in keeping the company afloat and therefore it’s understandable that so much time is spent introducing and promoting the shows taken under that umbrella (that’s part of the incentivizing service they offer RQN shows anyway), But RQ cannot expect the ad revenue from their new shows like they did with TMA and have to adjust accordingly. I hope RQ recognizes that they’re still mostly a small indie company with a surprise hit and allow themselves the restrictions - and responsibilities - of that.

As for fans, I think RQ should capitalize on the good favor they have and reengage the fandom in an appropriate manner. Livestreams are wonderful, but should automatically have slowmode to at least 30 seconds on any stream, 60 on a huge one (like the KS promotion livestream). It not only allows the on-air talent to catch some messages, but it allows the mods to filter easier. How they reestablish a team of mods is theirs to outline, but with better communication and potential benefits (i.e. a patreon subscription) it’s likely folks would be willing.

Secondly, I believe RQ should reinstate the forums. The benefit to something more static like forums (or reddit threads or whatever is similar) is the ease of moderation and the forced expansion of time. Without the instant chat function of Discord, it isn’t as overwhelming to participate in forums or threads. These should be official RQ forums and moderated (which won’t be as difficult as a Discord). As mentioned, compensation is a tricky subject because when you start paying ‘volunteers’ they can claim employment and it opens up RQ to a whole swath of responsibilities. A “Mod Team” shirt or pin, a patreon subscription, maybe some mod-creator meetups could be provided for services rendered.

RQ could possibly look into reopening the Discord, perhaps limiting it to patrons. While that would make it more manageable, it potentially leads to issues involving classism or elitism. It could also exacerbate the earlier issue of fan entitlement. If RQ decides to reopen the Discord, they should do so with a lot of consideration.

I'm a huge fan of Rusty Quill. There are plenty of times I’ve been frustrated or disappointed with them, but at its heart, it tries to accomplish what I think to be a noble and admirable goal. Rusty Quill seeks to create good art with an emphasis on highlighting diverse voices that might not otherwise get a chance to perform. And, from what I’ve seen despite some ups and downs, tries to do their best to create sustainable income for those they bring along as collaborators. The love the team has for storycrafting is obvious and that - along with their community - is where they should focus.

EDIT:

I started this post about three weeks ago, so the Medium article was a big surprise. I won’t dissect the article because that’s not my goal, but I do have a few thoughts.

So, let's address the article on Medium.

Here is the article so you can read it for yourself. https://medium.com/@newtschott/whos-afraid-of-alex-j-newall-ae3a67f3a5e1

Here is Rusty Quill's response: https://rustyquill.com/2022/12/13/public-response-to-an-opinion-piece/

This tumblr post speaks about an inaccurate quote that the article mentions, and I think is relevant: https://www.tumblr.com/dadhuddle/703488191401984000/journalistic-integrity-re-newt-schottelkottes-rq?source=share.

Here is a link to a tumblr post from Harlan Guthrie, creator of the Malevolent podcast, which is part of the RQN. I felt it important to get a point of view of someone involved in the network. https://www.tumblr.com/malevolentcast/703493906802868224/you-probably-already-know-about-this-but-an?source=share

The issues the article raises are very important. If these allegations are true, they need to be addressed. Newt being the marketing director of a rival podcast company and failing to disclose this for several hours casts the entire article in doubt because the conflict of interest is something ethical journalists would've avoided. (26) Newt also favorably compared RQ's practices to Fable and Folly. (27) Newt and the other two editors of the piece also provided their contact information to provide help with "research, job searches, and more" to former/current employees of RQ. (28) Neither of these things are inherently wrong, but Newt's connection to F&F casts them in a different light. This could possibly be construed as encouragement for current RQ employees or network shows to leave RQ for F&F. It's unfortunate, because this conversation needed to happen, especially if the purported issues are factual. Now there is a haze over the veracity of this article because of this lack of disclosure and the conflicts of interest from the author.

There has been some talk stating that podcast networks are not rivals. They can be friendly, they can share actors, they can share spaces. They almost certainly don't share profits. Every show added to a network brings in income for that network. If one of these networks dissolves, then the shows under its umbrella can move to one of the other networks, raising its profits. It's difficult to deny that one podcast network would benefit from the dissolution of another. I would identify that as rivals, even if they're friendly.

I don't believe that Fable and Folly had anything to do with this article. I don't even think Newt intended for them to be involved at all or for people to make that connection. It's the appearance of bias that muddies the waters. Most journalistic codes of ethics tell journalists to avoid conflicts of interest, real or perceived. If it seems a journalist has a stake in the outcome of a story, it compromises the neutrality and the authenticity of the piece.

And unfortunately, despite Newt's claims of a background in journalism (unverifiable at the time of posting this blog outside of editorial publications), the necessary practices to lend credence towards these allegations weren't followed.

This post represents my own opinions, based in my involvement in the community. I've tried to provide sources whenever I could, though much of it was lost when the RQ Discord shut down, or mired in the sheer breadth of content. If there's a blatant untruth, please let me know with supporting evidence so I can correct it.

Footnotes:

1. Establishment of the company and ownership as per the foundation documents.

2. Alex & Jonny working the same job James Ross gave them (160 Q&A)

3. Patreon funding builds new studio via Studio tour video: (the video is patron-only, so here is a screencap of Alex stating that Patreon funded the studio)

4. Alex was homeless for a while, retrospective 189.5 (amongst others)

5. Rusty Quill Forums https://rustyquill.proboards.com/board/1/general-board

6. RQ Forums post celebrating the first RQGG

7. Rusty Quill Official Discord goes live, via RQ Forums.

8. Haggis and Dragons interview https://www.youtube.com/watch?v=HkYsA50Ts9M&list=FLaf41raWk5sb2VhQcEcPpsg&index=27

(Alex talking about the company stepping back from the public 12:30)

9. Popularity of the term “the magnus archives” from Google Analytics

10. Hannah becomes director, via RQ filing documentation

11. Autumn becomes Community Assistant, via Patreon email

12. Rusty Quill’s official statement about mods walkout.

Announcement - plain text 15-09-21.pdf

13. Crunchy's tweet

14. Mike LeBeau leaves RQ, via his twitter

15. The first Magnus sequel ARG prompt, via Patreon email

16. Oct 24 Pre-Kickstarter Announcement Livestream https://www.youtube.com/watch?v=bLOj5JKq-QU&t

17. The Magnus Protocol Kickstarter launch livestream https://www.youtube.com/watch?v=-Xk1hgVY2cc&t

18 Newt Schottelkotte's Medium piece: https://medium.com/@newtschott/whos-afraid-of-alex-j-newall-ae3a67f3a5e1

19 Rusty Quill's response to the Schottelkotte piece: https://rustyquill.com/2022/12/13/public-response-to-an-opinion-piece/

20. Rusty Quill internal census

21 The end of the RQ census summary:

22. Average number of employees at RQ in 2022, via RQ filing documentation

23. RQG editing stats, courtesy of the LOLOMG: A performance review by Oscar Wilde team (the team theorizes that Alex was still mastering during that early gap, but forgot to credit himself) [additional note: LOLOMG was a fan project to celebrate the end of Rusty Quill Gaming] note added 10am - incorrectly attributed, my deepest apologies to Straw and their team