The last time I was into wrestling they were not intentionally playing into the homoeroticism; but Seth Rollins and Matt Riddle simply cannot be stopped.
Seth making deliberate allusions to more than platonic feelings between he & his former Shield members, dressing like Him from Powerpuff Girls every match and getting entirely too close to his coworkers during promos. While Matt Riddle is consistently providing the RK-Bro ship community with so much content they don't even have to write fic. From the way he emphatically says "Raaaaandy", the puppy dog enthusiasm with which he interacts with Randy and stares/pouts at him, the allusions to he & Randy doing things outside of wrestling together ("Our trip to the grand canyon, the grocery store because we need some stuff..."), constantly wanting to touch/hold Randy with Randy's notoriously stoic ass actually reciprocating his physical affection, and Randy doing his part by being so genuinely charmed and amused by Riddle's antics.
Also they just both say some sus as shit and my gay ass be like "IS THIS INTENTIONAL????". I can always tell by how Randy breaks or how whomever Seth is talking to breaks whether or not what they said was scripted. Hell they're already pushing the audience's limit with Seth's Elton John/Joker/Loki/Prince-esque outfits and Matt's painted nails (that he did not originally start out with but I imagine he was like "Fuck it. We ball." and painted his nails). I love this for them. Seth's outfits get huge pops and though I do notice that sometimes the WWE Universe isn't fully behind the homoerotic things that Matt Riddle does/says but those disgusted jeers are normally drowned out by people who genuinely enjoy the character building that Riddle has done with himself and Randy's characters. Dude is so over that people actually clap when he says these things.
Sometimes you just have to shower the other person with love and affection for something to stick and make them realize how beautiful it is on the other side, where the finger nails are greener and the sparkling shorts are brigther.