#rainwear for women
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VARSHA Has Been Manufacturing Rainwear Influenced By The Traditional Indian Monsoon
It has been our mission to create comfortable and waterproof rainwear solutions. We set out on a journey to modernize rainwear and manufacture products with a mix of fashion and functionality. We realize the importance of the business we are in and create products that truly protect the consumer letting them step out into the rain fearlessly and confidently.
We follow a disciplined manufacturing and procurement process. Starting from the basic raw materials to the final packaging, it’s all done with absolute precision. It is this very approach that has propelled us to become a household brand in India.
Being from the textile background, realizing the grave need for adequate rain gear for the Indian population, as well as seeing the regular demand and potential, our forefathers established VARSHA with the vision to one day become the leaders in the rainwear manufacturing industry in India.
Today, Varsha is India’s pioneer brand in raincoat manufacture and distribution.
We have grown from strength to strength with every member from every generation adding value and purpose in their own unique way.
Getting into Manufacturing was an inevitable step, as there was a need to craft products as per our design and quality standards.
From design conceptualization to finished goods, we are 100% self-reliant having the necessary state-of-the-art technology, highly skilled workforce, and strong logistics, giving us complete control over aesthetics, quality, quantity and finer details.
With this in place, we are in a position to continuously develop newer products with high volumes and quality standards suiting the need and requirement of various regions and markets.
While we are dedicated to supply our customers with top quality products we are also proud to announce that our factory provides extremely safe and hygienic working conditions and proper working schedules for our highly skilled workforce, strictly following all the ethical and legal guidelines. Since the inception, our company has zero tolerance to child labor.
From procuring the raw material to the smallest accessory till the manufacture of our finished goods, we have implemented standardized procedures to keep up with consistent standards of quality with a rigorous focus on durability and meticulousness.
Our quality management principles are based on strong customer focus, the process approach, a deep interest in acquiring a technical expertise of each and every component of our product and to achieve continual improvement.
We received the ISO 9000:2015 certification in 2019 year and had regular systems audits to uphold these grades of standards.
All our raw materials are exclusively selected from suppliers that follow the same best and ethical practices that govern the standards of our business with a very strict no-compromise policy.
All our products consist of:
Fabrics that are water-repellent and breathable
High Performance Zippers
Reflective tapes at the back for safety at night
For more information about Rainwear Manufacturers In Mumbai visit our website https://www.varsharainwear.com/
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If you are one of those women who love to dress up, Damee Clothing for women will impress you. The store offers a wide range of women clothing for different occasions. You can buy our full range of clothing from an online store.
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Maid in the rain von Angel Maid
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The Essential Guide to Finding Your Perfect Long Waterproof Coat
When it comes to conquering unpredictable weather in style, nothing beats a high-quality, long waterproof coat. Welligogs, a brand steeped in British heritage, understands this necessity and offers a collection of impeccably crafted outerwear designed to keep you dry and looking fabulous. Let's explore what makes their coats for women so exceptional.
The Allure of a British Womens Coat
A British womens coat exudes a sense of timeless elegance and sophisticated practicality. Welligogs honors this tradition, infusing their designs with refined tailoring, contemporary touches, and a deep understanding of what women need from their outerwear.
Their long waterproof coats are a testament to this design philosophy. These coats offer full coverage for maximum protection with style that transcends fleeting trends.
Functionality Meets Fashion: The Welligogs Advantage
Welligogs believes that a womens coat should be as functional as it is beautiful. A long waterproof coat is not just an aesthetic choice, but a shield against the elements. Here's what sets Welligogs apart:
Waterproof Fabrics: High-performance fabrics with waterproof finishes and taped seams ensure you stay completely dry, even in driving rain.
Breathability: Welligogs understands that waterproof shouldn't mean stifling. Their coats use breathable fabrics to prevent overheating and maintain comfort.
Practical Features: Adjustable hoods, storm flaps, multiple pockets, and two-way zippers enhance functionality without compromising style.
The Versatility of Long Waterproof Coats
A long waterproof coat from Welligogs is an investment in versatile style. These coats effortlessly elevate both casual and dressier outfits, making them perfect for commuting, weekend strolls, or even special occasions paired with the right accessories.
Here are some styling ideas:
Casual Chic: Layer your long waterproof coat over jeans, chunky knits, and ankle boots for a cozy yet stylish look.
Outdoor Adventures: Pair your coat with waterproof trousers, hiking boots, and a fleece for a practical and weather-ready ensemble.
Polished and Protected: A long waterproof coat can even complement tailored dresses and heels for occasions when you want to stay elegant and dry.
Discover the Perfect Long Waterproof Coat for You
Welligogs offers a range of long waterproof coats to suit diverse needs and preferences. Explore options like:
Elegant and Minimal: Sleek longline coats in neutral colors offer timeless style for any occasion.
Classic with a Twist: Traditional trench coat styles updated with modern fabrics and details.
Practical and Packable: Lightweight, packable raincoats for those always on the go.
The Statement Piece: Bold colors and eye-catching patterns add personality to your rainwear.
Welligogs: Quality You Can Trust
Welligogs' commitment extends beyond design. Their coats for women are meticulously crafted from durable, responsibly sourced materials. This ensures your long waterproof coat won't just protect you this season, but for many to come.
Elevate Your Rainy Day Style
Don't let dreary weather dampen your style. Embrace it with a beautiful and functional long waterproof coat from Welligogs. Their collection provides the perfect blend of British elegance, unwavering protection, and versatile design.
Experience the Welligogs difference today. Explore their collection of coats for women and discover your ultimate rainy day companion.
Visit for more options: Coats for Women
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This Video Not Available in Your Country: Tuesday Canadian Lineup (Times Eastern)
WHERE CAN I FIND THOSE PREMIERES?
HOPE STREET (BritBox)
MEDIUM (Seasons 1-7) (Paramount+ Canada)
NEIGHBORHOOD WARS (A&E Canada) 9:00pm
BRANDY HELLVILLE & THE CULT OF FAST FASHION (HBO Canada) 9:00pm
GRAND CAYMAN: SECRETS IN PARADISE (ABC Spark) 10:00pm
WHAT IS NOT PREMIERING IN CANADA TONIGHT
MUD MADNESS (Premiering on April 10 on Discovery Canada at 10:00pm)
NEW TO AMAZON PRIME CANADA/CBC GEM/CRAVE TV/DISNEY + STAR/NETFLIX CANADA:
AMAZON PRIME
THE CHICAGO PD (Seasons 5-6)
LONG LOST FAMILY: WHAT HAPPENED NEXT? (Season 2)
THE ZONE OF INTEREST
CRAVE TV
BRANDY HELLVILLE & THE CULT OF FAST FASHION
NETFLIX CANADA
NEAL BRENNAN: CRAZY GOOD
2024 IIHF WOMEN'S WORLD CHAMPIONSHIP
(TSN) 11:00am: Germany vs. China
(TSN) 3:00pm: Czechia vs. Switzerland
(TSN) 7:00pm: Japan vs. Denmark
MLB BASEBALL
(SN) 2:00pm: Orioles vs. Red Sox
(SN) 8:00pm: Mariners vs. Jays
(SN Now) 10:00pm: Cubs vs. Padres
NHL HOCKEY
(TSN2) 7:00pm: Flyers vs. Habs
(TSN4) 7:00pm: Leafs vs. Devils
(TSN5) 7:00pm: Sens vs. Panthers
(TSN3) 8:00pm: Jets vs. Predators
(SN360) 10:00pm: Kings vs. Ducks
(SNWest) 10:30pm: Flames vs. Sharks
NBA BASKETBALL
(SN1) 7:00pm: Pacers vs. Raptors
(SN Now) 7:30pm: Thunder vs. 76ers
(TSN3/TSN4rer2w) 10:00pm: Mavericks vs. Warriors
BIG BROTHER CANADA (Global) 7:00pm
THIS HOUR HAS 22 MINUTES (CBC) 8:00pm
CANADA'S GOT TALENT (City TV) 8:00pm: A FaceTime Call from Lilly changes the course of the show.
THE GREAT BRITISH SEWING BEE (Makeful) 8:00pm: The sewers craft a stylish rucksack with complex straps and metal hardware; they construct emergency rainwear from windbreakers and make a splash with made-to-measure swimsuits.
COMFORT FOOD WITH SPENCER WATTS (CTV Life) 8:00pm/8:30pm: It's all about cheese that melts, pulls, and puffs; Spencer makes flavor packed food. In Episode Two, Spencer shares some comfort food faves inspired by those around him.
HALIFAX COMEDY FESTIVAL (CBC) 9:00pm/9:30pm (SEASON PREMIERE): Featuring Ryan Belleville, with performances by Kevin MacDonald, Orny Adams, Al Val, Gavin Crawford, Peter White, Salma Hindy, Nile Seguin, Kevin Bozeman, Clifton Cremo, Dave Hemstad and Peter Anthony. In Episode Two, performances by Kevin Bozeman, Clare Belford, Dave Hemstad, Nick Nemeroff, Graham Chittenden, Nikki Payne, Rob Pue, Fiona O'Brien and Clifton Cremo.
HUDSON & REX (City TV) 9:00pm: When Sarah's old friend suffers an attack that leaves him in a coma, she travels to Toronto to confront his wife, while Charlie and Rex find suspects closer to home.
TREATY ROAD (APTN) 9:00pm: As the buffalo near extinction, the Plains Indigenous Peoples struggle to survive, but they add a medicine chest clause to Treaty 6 to try protecting their health. The Indian Act is pushed through and undermines any rights enshrined in the treaties.
SEW FIERCE (Out TV) 9:00pm (SEASON PREMIERE): Jaime Lujian is back with new co-host Crystal, on a mission to find the world's best drag designer.Every week they mentor and test top drag designers and costumers with challenges to measure their talent, skills and creativity.
#cdntv#cancon#canadian tv#canadian tv listings#big brother canada#this hour has 22 minutes#canada's got talent#the great british sewing bee#comfort food with spencer watts#halifax comedy festival#hudson & rex#treaty road#iihf women's hockey#mlb baseball#nhl hockey#nba basketball
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Mastering the Art of Waxed Jackets: A Comprehensive Guide
Waxed jackets, a staple of outdoor apparel, have evolved from practical rainwear for sailors and fishermen to fashionable outerwear for adventurers and style enthusiasts alike. At Speedwear Ltd, we celebrate this timeless piece's rich history, provide essential care tips, and offer styling advice to ensure you look your best in women's waxed jackets and men's waxed jackets. Let's delve into the ultimate guide to waxed jackets.
The Rich History of Waxed Jackets
Originating in the early 15th century, waxed jackets were designed to protect sailors from harsh marine conditions. Crafted from sailcloth infused with fish oils and later paraffin or beeswax, these jackets offered waterproof qualities essential for life at sea. This practical outerwear's durability and weather resistance soon made it a favorite among land-based adventurers, leading to its adoption by motorcyclists, farmers, and hunters. Over time, waxed jackets transitioned from purely functional gear to a fashion statement, embodying a blend of ruggedness and sophistication.
Caring for Your Waxed Jacket
Maintaining the pristine condition of your waxed jacket ensures its longevity and effectiveness. Here are some essential care tips:
Cleaning: Avoid washing your jacket in a machine. Instead, use a damp cloth to wipe away dirt. For tougher stains, a mild soap solution can be used sparingly.
Re-waxing: To maintain its waterproof qualities, re-wax your jacket annually or biannually, depending on usage. You can purchase wax from Speedwear Ltd and follow our straightforward application instructions.
Storage: Hang your jacket in a dry, well-ventilated area to prevent mold and mildew buildup. Avoid prolonged exposure to direct sunlight, which can fade the fabric.
Styling Your Waxed Jacket
Waxed jackets are incredibly versatile, suitable for various occasions, from casual outings to more formal events. Here's how to style them:
Casual Look: Pair a BROWN GRESFORD WAX COTTON MOTORCYCLE JACKET with jeans and boots for a timeless, rugged look. This ensemble is perfect for weekend adventures.
Smart Casual: Elevate your waxed jacket by wearing it over a sweater and chinos. The TAN CLASSIC WAX COTTON MOTORCYCLE JACKET offers a sophisticated yet understated style suitable for dinner dates or casual business meetings.
For Women: The HAVANA WOMAN'S WAX COTTON MOTORCYCLE JACKET can be styled with a floral dress and ankle boots for a chic, feminine look that seamlessly transitions from day to night.
Whether you're a seasoned motorcyclist or someone who appreciates the blend of function and fashion, motorcycle jackets and motorcycle outerwear from Speedwear Ltd offer the perfect mix of durability, style, and history. Embrace the legacy of waxed jackets and make them a staple of your wardrobe for years to come.
#Waxed Jackets#Jacket Care Tips#Outdoor Apparel#Fashion History#Styling Tips#Motorcycle Outerwear#Waterproof Jackets#Men's Fashion#Women's Fashion#Durable Clothing#Heritage Apparel#Adventure Gear#Classic Outerwear#Urban Style#Timeless Wardrobe#Women's waxed jackets#Men's waxed jackets#Motorcycle jackets#Motorcycle outerwear
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Women's Golf Rain Wear: Mastering Style and Performance
Introduction
Welcome to the ultimate guide on womens golf rain wear, where style meets performance on the green. Whether you’re a seasoned golfer or just starting, having the right rain gear is paramount. In this comprehensive article, we’ll explore everything from choosing the perfect rainwear to mental preparedness, debunking myths, and predicting future trends.
Understanding the Importance of Quality Rainwear
The Role of Quality Rainwear for Female Golfers
Playing golf in the rain presents unique challenges, highlighting the need for suitable rainwear that goes beyond keeping dry. We delve into why quality rainwear is essential, considering factors like comfort, flexibility, and style during wet rounds.
Unique Challenges for Female Golfers
While rainwear is crucial for both genders, female golfers face specific challenges often overlooked. Discover the quest for suitable womens golf rain wear, exploring practical solutions to these challenges.
Exploring Different Categories of Womens Golf Rain wear
Essential Rainwear Items Every Female Golfer Needs
To combat rain effectively, female golfers need a comprehensive selection of rainwear, from waterproof jackets and pants to hats, gloves, and shoe covers. Each item plays a crucial role in ensuring a comfortable and dry golfing experience.
Choosing the Right Materials for Womens Golf Rain wear
Understanding the materials is key to effective rainwear. Dive into the choices available, empowering female golfers to make informed decisions when selecting their rain gear.
Marrying Fashion with Functionality
Trendy Choices for Stylish Female Golfers
Contrary to misconceptions, womens golf rain wear offers a plethora of fashionable options. Explore vibrant colours, trendy designs, and flattering cuts that have become staples in the world of women’s golf fashion.
Striking the Right Balance Between Style and Practicality
Finding equilibrium is crucial. Learn tips on how female golfers can achieve the perfect balance, ensuring they not only stay dry but also look good on the golf course.
Navigating the Market for Womens Golf Rain wear
Recognising Reputable Brands
Identifying reputable brands is a crucial step in finding reliable rainwear. Reviews and recommendations from other female golfers provide valuable insights into the performance and durability of different options.
Reviews and Recommendations for Reliable Rainwear
Real-life experiences often guide decision-making. Explore reviews and recommendations for informed choices based on the feedback of others who have faced similar weather challenges on the golf course.
Budget-Friendly Alternatives Without Compromising Quality
Affordable Options for Every Female Golfer
This section explores budget-friendly alternatives that offer excellent performance, ensuring that every female golfer can access reliable rain protection without breaking the bank.
Essential Features in Womens Golf Rain wear
Waterproof and Breathable Materials
Understanding the science behind waterproof and breathable materials is crucial. This section breaks down the key features to look for in rain jackets, pants, and accessories, ensuring female golfers stay dry and comfortable.
Adjustable and Comfortable Fits
Proper fit is paramount for effective rain protection. Gain guidance on choosing rainwear with adjustable features to accommodate different body types comfortably.
Additional Features for Enhanced Comfort
Ventilation and Pockets in Womens Golf Rain wear
Ventilation and pockets add extra functionality. Explore how these features enhance comfort and convenience on the golf course, making the overall experience more enjoyable.
Mastering the Art of Layering for Optimal Comfort
Layering Strategies for Women Golfers in Wet Conditions
Layering is an art, especially in wet conditions. Delve into strategies that ensure female golfers stay warm, dry, and flexible during rainy rounds.
Recommended Fabrics for Base Layers
Selecting the right fabrics for base layers is essential. This section recommends fabrics that wick away moisture, keeping female golfers comfortable even in persistent rain.
Tips for Choosing the Right Size in Womens Golf Rain wear
Importance of Proper Sizing for Effective Rain Protection
Proper sizing is a game-changer when it comes to rainwear. Discover why getting the right size is crucial for female golfers to stay dry on the golf course.
Common Sizing Misconceptions and How to Avoid Them
Navigating sizing charts can be tricky. This section addresses common misconceptions and provides tips on ensuring female golfers choose the correct size for their rainwear.
Maintaining and Caring for Womens Golf Rain wear
Cleaning and Storing Rainwear for Longevity
Taking care of rainwear ensures its longevity. Gain practical tips on cleaning and storing womens golf rain wear to keep it in top condition, ready for your next golfing adventure.
Tips for Ensuring Continued Waterproof Performance
Maintaining the waterproof capabilities of rainwear requires attention to detail. This section shares tips to ensure rain gear continues to perform in wet conditions.
Building Your Rain-Ready Wardrobe
Creating a Comprehensive Collection of Womens Golf Rain wear
Having a complete set of rainwear is essential for unpredictable weather. This section guides female golfers in building a rain-ready wardrobe that covers all bases.
Strategies for Budget-Friendly Rainwear Shopping
For those mindful of their budget, this section provides strategies for finding affordable rainwear without compromising on quality or style.
The Psychology of Playing in the Rain: Mental Preparedness
Overcoming Mental Hurdles in Rainy Weather
Rainy weather can take a toll on mental focus. Discover strategies for overcoming mental hurdles and maintaining a positive mindset on the golf course.
Embracing the Challenge and Finding Joy in the Game
Playing in the rain can be an exhilarating challenge. This section explores the mindset shift that transforms rainy rounds into opportunities for growth and enjoyment.
Insights from Experienced Female Golfers: Rainy Day Strategies
Interviews with Female Golfers on Rainwear Preferences
Learn from the experiences of seasoned female golfers as they share their go-to rainwear choices and strategies for navigating wet conditions.
Tips and Tricks for Staying Focused and Enjoying the Game
Expert advice on staying focused and making the most of your golfing experience, rain or shine.
Staying Dry and Stylish: Fashion Tips for Rainy Days
Stylish Rainwear Ensembles for Female Golfers
Discover stylish rainwear ensembles that not only keep female golfers dry but also make a fashion statement on the golf course.
Accessorising for a Personal Touch in Wet Weather
Small details can make a big impact. This section discusses how accessories can add a personal touch to a rainy-day golf outfit.
Busting Myths About Womens Golf Rain wear
Dispelling Common Misconceptions
This section debunks common myths surrounding womens golf rain wear, empowering female golfers to make informed choices based on facts rather than misconceptions.
Empowering Female Golfers with Informed Choices
Knowledge is power. By addressing myths, this section aims to empower female golfers to confidently choose rainwear that suits their preferences and playing style.
Future Trends in Womens Golf Rain wear
Innovations and Advancements in Rainwear Technology
Explore the latest innovations in rainwear technology, from advanced waterproof materials to cutting-edge design features.
Predictions for the Future of Womens Golf Rain wear
What can female golfers expect in the coming years in terms of rainwear? This section makes predictions based on current trends and technological advancements.
Conclusion
In this comprehensive guide to womens golf rain wear, we’ve covered everything from gear types and market navigation to fashion tips and mental preparedness. Staying dry and stylish on the golf course is not just about practicality; it’s a reflection of your passion for the game. As you explore the world of womens golf rain wear, remember that every rainy round is an opportunity for growth and enjoyment.
Get In Touch!
Phone: 07957353265
Mail: [email protected]
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Sun Mountain Tour Series Rainwear Collection
The Most Playable Rainwear on the Market
Introducing the new Sun Mountain Tour Series+ Rainwear Collection for Fall 2023 - the ultimate solution for golfers who refuse to let extreme weather conditions hold them back. This collection lets you focus on your game and leave all your weather worries behind.
Incorporating 3-layer construction, the Tour Series Jacket is lightweight, quiet, breathable rain gear that is, most importantly, playable.
Golfers need to stay comfortable and dry while playing, so investing in high-quality, waterproof clothing is important. These golf jackets and pants are designed specifically for golfers and offer exceptional protection against wet weather conditions. With a waterproof rating of over 20,000 mm, they are designed to keep golfers dry even in the heaviest rain. Additionally, they have a breathability rating of over 30,000 MVP, which ensures that golfers stay cool and comfortable during their game. The elite level of 4-way stretch also ensures that golfers can easily move around without any restrictions. Overall, these waterproof golf jackets and pants are a must-have for any serious golfer looking to stay comfortable and dry in any weather conditions. Experience the ultimate in performance with this cutting-edge technical fabric, enriched with the powerful 37.5® Technology. With its advanced features, it rapidly accelerates vapor movement, ensuring that you stay cool and dry.
"The combination of top-of-class waterproof protection and breathability plus the 4-way stretch make our Tour Series+ the most playable rainwear on the market," said Mark Heydon, Vice President of Outerwear at Sun Mountain Sports. "The added temperature control of the 37.5 is icing on the cake."
The Fall 2023 Tour Series+ Rainwear Collection includes a men's jacket, long-sleeve pullover, short-sleeve pullover, and pants, as well as a women's jacket and pants. The Jackets offer waterproof zippers, a two-way front zipper, an adjustable waist, an adjustable cuff, and a zip-through comfort collar. The women's jacket has the addition of a hood.
Tour Series+ Pant includes elastic side panels at the waist for comfort, a silicon grip pattern inside the waistband, zippered rear pockets with storm flaps, deep leg zips, a Velcro cinch system at the leg opening, and a snap system at the hem that shortens pants 2.5". Men's Tour Series+ Pant also offers waterproof zippers, zippered pass-through pockets, and belt loops.
For 40+ years, Sun Mountain has been a pioneer in the golf industry, revolutionizing golf bags, golf outerwear, and golf carts. Sun Mountain's many innovations, including the first lightweight golf bag and modern stand bag, have made it the top golf bag company in North America. Sun Mountain redefined golf-specific performance within golf outerwear first with the wind shirt, then fleece, and again with its four-way stretch, waterproof, and breathable rainwear. The Sun Mountain Speed Cart golf push cart transformed walking carts and created a new category of golf products. Sun Mountain's "Ahead of Time Design" motto drives the company to continually design and refine golf equipment.
For more information, visit sunmountain.com
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#raincoat for men and women#buy raincoat online#buy online rain coat#raincoat order online#raincoat for men buy online#buy raincoat online for ladies#buy rainwear online#rain coat online buy#only one rainwear price
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Rainwear For Men
Shop our collection of Raincoat Coats & Rainwear For Kids, Men & Women at Varsha Rainwear! Long, short and lined raincoats in a variety of colors.
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Check out this listing I just added to my Poshmark closet: HELLY HANSEN || Women’s Green Hooded Rain Jacket. Sz. M.
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Jeanne Lanvin: Design, Mother Love and the Longest Running Fashion House in the World
“I act on impulse and believe in instinct. My dresses are not premeditated. I am carried away by feeling, and technical knowledge helps me make it a reality.” –Jeanne Lanvin
The House of Lanvin in Paris, France is the oldest continuously running fashion house in the world. Founded in 1889 by designer Jeanne Lanvin, the House of Lanvin was the first to create a line of haute couture children’s clothing, men’s clothing, and a fragrance that could be worn by either women or men. Jeanne Lanvin was a remarkable fashion designer and businesswoman, hard-working, “reserved, and meticulous”(1). She preferred the company of her daughter to those of Parisian elites and rarely attended society events.
Mademoiselle Jeanne Lanvin Begins her Career
Fashion designer Jeanne-Marie Lanvin was born in Paris, France on New Year’s Day 1867. (1) She was the oldest of eleven children in a family of modest means. Her father, Bernard-Constant Lanvin, was a “struggling journalist”(2). Like most young girls of her day, she began working at age thirteen to help support the family; her first job was delivering hats “for a milliner on Rue du Faubourg Saint-Honoré”(1). Her creativity and drive got her noticed. A few years later she became an apprentice for The House of Felix. (2) Hats designed by “Mademoiselle Jeanne” became highly sought after.
The House of Lanvin is Established
At age twenty-two, with her apprenticeship over, Mademoiselle Jeanne “opened her first hat shop in 1889 on the upper level of a store located at 16 Rue Boissy d’Anglas”(3). The enterprise was so successful that four years later Lanvin established her own fashion house in a building she leased “on the prestigious Rue du Faubourg Saint-Honoré”(3). Her designs, however, “never be considered cutting edge. She was about clothes that were pretty rather than fashionable, but she was successful because [her clothes] gave women confidence”(4).
Valentine Gross, Illustration of Rainwear by Jeanne Lavin (1915). Image source.
The Arrival of Baby Marguerite
“In 1895, Lanvin married Count Emilio di Pietro, an Italian nobleman. Two years later she gave birth to a daughter, Marguerite (also known as Marie-Blanche)”(5). Baby Marguerite became Lanvin’s whole world. “A tightly-bound relationship formed between Jeanne and her daughter. Marguerite became her muse”(3). Marguerite spent much of her time at her mother’s side in the shop. (1) It was for Marguerite that Jeanne began designing dresses using the most “luxurious fabrics to create the wardrobe of every little girl’s dreams”(3). Little Marguerite’s exquisite clothes got noticed by her friends’ mothers many of whom “became customers of the Lanvin fashion house”(3). In 1908 Lanvin dedicated a whole section of her store to children’s clothing, one of the few designers of her status at the time to design for children. Mothers and daughters came together to the House of Lanvin to buy their outfits. (3)
Pierre Brissaud, Illustration of Jeanne Lanvin Mother and Daughter Dresses, (1922). Image source.
Sadly, Jeanne Lanvin’s relationship with Marguerite’s father was not a happy one. The couple divorced in 1903. In 1907 Lanvin would remarry newspaper journalist and later the French consul Xavier Melet. (5) Jeanne Lavin led a quiet personal life, “refusing to participate in most social events, the designer evolved within restricted and intimate circles of artists, writers, and musicians” (1). When she did go out into society, she was there primarily to observe the current Parisian fashion trends.
Jeanne Lavin Becomes a Force in Parisian Fashion
1909 was a pivotal year for Mademoiselle Lanvin. For the first time orders for clothing outnumbered hat orders. Lanvin joined the Syndicat de la Couture, which marked her formal status as a couturière (5), and she officially changed her business status from milliner to designer (3). Like her contemporary Paul Poiret, Lanvin was not satisfied with being one of Paris’s top designers, she desired international success. In 1915, her fashions were featured at the San Francisco International Exposition, and after the World War the House of Lanvin participated in the 1925 Paris International Exhibition of Decorative Arts where the Art Deco style emerged. (3)
While Lavin’s contemporaries like Gabrielle “Coco” Chanel were doing away with overly decorated fashions, Lavin’s designs incorporated “Ribbons, embroideries, pearls, and precious details” (1) along with bold colors. The embellishments, however, were always elegant and never took away from the exquisite structure of her clothes. (1) Her most important contribution to fashion came in the 1920s Robe de Style, “a soft, erotic garment, mainly loose to the body and frequently fringed or incorporating narrow scarves to accentuate femininity” (4). Unlike Coco Chanel’s approach to fashion for the modern woman, Jeanne Lavin’s fashions retained a very romantic feel. In the 1930s her “Robe de Style was gradually superseded by a new style, more formal and statuesque”(4), however, the new style retained the romance of the previous era.
Jeanne Lavin, Robe de Style, (1925). Image source.
The Lanvin Blue
Jeanne Lanvin had a passion for color and art. She was an avid art collector, who owned works by “Renoir, Degas, Fantin-Latour, Fragonard, and many others…[and] was highly influenced by the use of light in Impressionist paintings”(1). She was also very interested in ancient Egyptian, Medieval, and Renaissance art. (4). In 1923 Lavin opened “a dye factory in Nanterre” (5) and later “created a soft but vibrant blue, guaranteed to flatter most skin and hair types”(4) inspired from colors she found in the artworks she so admired. The color was originally called Fra Angelico blue and became such a signature color for the House of Lanvin that it is now referred to as Lanvin Blue. (1)
Lavin’s Fragrances
So far we’ve discussed Jeanne Lavin’s fashion designs, but what House of Lanvin is best known for are its fragrances. During the 1920s designers “Coco” Chanel and Paul Poiret had success developing and marketing fragrances, so Lanvin “took the plunge into perfume”(2). Working with “the mysterious Russian emigree, Madame Zed” (2) Lavin developed several fragrances, but none were successful, until 1926 when the pair created “My Sin.” (2,4)
Jeanne Lavin established a “laboratory near her workshop in Nanterre”(2), and hired perfumer André Fraysse to run it. “In collaboration with fellow perfumer, Paul Vacher, Fraysse gave Lanvin Arpege,” Lavin’s most successful and well-known fragrance, which is still sold around the world today. (4) Lanvin commissioned architect Armand Albert Rateau to design the black glass bottle for the perfume, and illustrator Paul Iribe designed the Mother and Daughter motif that decorates the bottle. This motif later became the logo for the House of Lanvin. (4)
Armand Albert Rateau, Several Versions of the Lanvin Arpege Perfume Bottle (c. 1927). Image source.
Marketing Additional Lines
In addition to fragrances, Lanvin launched lines of interior decor and menswear. In 1920 Lanvin met the designer and architect Armand-Albert Rateau at an event thrown by Paul Poiret. She was so impressed with Rateau that they collaborated “to create a pavilion dedicated to the art of living” (3) in Lavin’s main rue du Faubourg Saint-Honoré store (3) which offered “furniture, rugs, curtains, stained glass, wallpaper”(3). Rateau also designed interiors for Lanvin’s apartment. In 1923 the pair decorated The Théâtre Daunou in Paris. (3) “In 1926, Lanvin became the first Parisian designer to launch a made-to-measure clothing line for men….[House of Lanvin] was the only place in Paris that offered both Men’s and Women’s collections”(3).
Jeanne Lanvin’s Legacy
In 1926 the French government awarded Jeanne Lanvin with the Chevalier de l'Ordre de la Légion d'Honneur. During the 1930s, Lanvin was so honored with “an order for party dresses from Queen Elizabeth, for the Princesses Elizabeth and Margaret [that she] sent with them a doll dressed identically”(4).
Clémentine-Hélène Dufau, Portrait of Jeanne Lavin, (1925). Image source.
While Jeanne Lanvin’s fashions may not have been as groundbreaking as some of her contemporaries, she excelled as a businesswoman and was one of the pioneers in extending haute couture into new markets, a trend that would continue later into the Twentieth Century with designers like Yves Saint Laurent and Georgio Armani. Many of Lanvin’s fragrances continue to be marketed today; she was very aware that the packaging the fragrance comes in must be as beautiful and unique as the perfume itself.
Jeanne Lanvin died on July 6, 1946, at the age of 79. The fashion house that Lanvin established over a century ago continues to operate today. The daughter who once served as Lanvin’s muse and inspiration, “Marie-Blanche became president of the company and continued to design collections until 1950” (3). Maryll Lanvin, the wife of Jeanne Lanvin’s nephew served as the company’s artistic director during the 1980s. Lanvin’s most recent artistic director Bruno Sialelli served from 2019 until April 2023. (3) Jeanne Lanvin’s “original office is preserved in [the] corporate offices at 16 Rue Boissy d’Anglas in Paris” (5).
Edward Steichen, Jeanne Lavin's Bow-backed Evening Dress, (1927). Image source.
References
Jeanne Lavin SA, (2022). Jeanne Lavin. https://us.lanvin.com/pages/jeanne-lanvin
Goutell, P. (2021). Jeanne Lavin (1867-1946). http://www.perfumeprojects.com/museum/marketers/Lanvin.php
Jeanne Lavin SA, (2022). History of House Lanvin. https://www.lanvin.com/ca/history
McDowell, C., (30 August 2015). Jeanne Lavin (1867-1946). https://www.businessoffashion.com/articles/news-analysis/jeanne-lanvin-1867-1946/
Wikipedia, (5 May 2023). Jeanne Lavin. https://en.wikipedia.org/wiki/Jeanne_Lanvin
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