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akashguptasposts · 3 years
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How To Write Good eCommerce Product Description
In the highly competitive space of e-commerce, it is difficult to differentiate yourself from the competition. They are all on the same platform as you, offering similar or identical products, and following an equally aggressive marketing strategy. How to differentiate your e-commerce store from the others? The answer is in the product descriptions.
But writing successful product descriptions is easier said than done. In addition to being a great copywriter, you have to do a lot of research yourself to win the game of writing ecommerce product descriptions. Since most online retailers have a limited understanding of copywriting, they prefer to outsource this niche work to brand communication agencies.
Whether you want to outsource ecommerce product description writing services or do it yourself, the tips we discuss in this article are sure to make a difference.
1.  Use influential words in your product copy
Product copies are something that adds an element of persuasion to your story. Rather than directly persuading your buyers to buy your product, focus on the words they identify with. A little keyword research will help you formulate phrases that will affect your prospects. Find out what exactly they are typing into the search box as they search for their favorite products.
Use these keywords in your product copies and you will be amazed at the results. When shoppers go online to purchase a product, they search for an exact match for the words they entered. Most likely, you will click on the search link that contains the maximum number of influencer words.
Therefore, getting good traffic from Google and Amazon search engines means that you are using the correct influencer words in your product descriptions. If you can't do it the first time, it's a good idea to outsource your product description writing service provider.
2.  Focus on brand communication
Branding is the most important part of any product description writing job. In fact, you must be consistent in your copy of the product. Everything you write on your product pages should reflect your brand identity.
To do this, you need to include your brand's key values ​​in the product description. For example, if loyalty and integrity are the core values ​​of your brand, these words should be included in the text. But that doesn't mean you have to do it by accident. Try including a sentence or two in the product description that indicates how the product matches your brand identity.
3.  Start off by defining your buyer persona
Every word you type in your product description writing services has the ability to make or break a deal. Therefore, it is very important that your potential buyers identify themselves with the copy of the product description. However, writing a copy of this type of product will not be easy unless you have thoroughly researched the personality of your buyer.
It is nothing more than a comprehensive understanding of the age, gender, interests, education, income level, and language of your potential clients. Once you have defined your buyer persona, you can easily determine your behavior when shopping online.
You can determine the exact keywords that you will use for your product selection while browsing the Internet. Plus, this deep understanding of your prospects will help you develop the perfect description for your products. The choice of words will be much easier and you will mark with the richness of the detail.
4.  List features in bullet points
Your products can have a host of features that add value to your customers' lifestyles. When it comes to describing these added values, editors often fall into the trap of creating long paragraphs that explain exactly how the features work. As a product description writer, it's important to understand that the average online shopper's attention span is very limited.
Reading large blocks of text is unpleasant for customers, no matter how interesting or engaging. The correct way to explain the importance of a product is to use sharp images and copies. List the main features of your product and write a clear line or two explaining them.
If you really want to provide complete information, add a "Continue Reading" tab after the first few lines. This approach holds visitors back to your product page and takes them to the "Buy Now" button.
5.  Use multimedia in your product copy
Some online retailers try to influence their shoppers by focusing on written text. Unfortunately, in most cases, this strategy doesn't work. This is simply because the online shopper is ultimately looking for a high-quality shopping experience.
Using powerful phrases and influential words is great, but if you don't back them up with the right images and videos, your target audience is highly unlikely to be impressed. High-quality images not only excite your potential buyers, they also play an important role in speeding up your purchase decision.
Using short videos and animations to explain the main features of your product also helps your customers' shopping experience. While some buyers like to read detailed product descriptions, others prefer to watch animations and videos.
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kennethherrerablog · 5 years
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Job Seekers: Here’s a Step-by-Step Guide on How to Write a Good Resume
Hiring practices may have changed a bit in the past few years, but one thing has stayed the same: Resumes are a must during a job hunt, and a quality one is a very big deal for job seekers.
These sacred documents represent the whole of your working life. They’re your first introduction to prospective employers and can make or break your chances of getting a job.
If you’re wondering how to write a resume, there are some important details to keep in mind. Use this blueprint to create a great resume that gets you noticed.
Choose Your Format
First off, decide whether you are applying for a job that requires a CV (curriculum vitae) versus a resume. Don’t know the difference? Here’s a quick rundown.
Resume or CV?
We’ve spent a lot of time talking about resumes, but what about CVs — and what’s the difference? In short, quite a bit.
Your Curriculum Vitae
You can throw out many of the do’s, don’ts and tips we’ve mentioned when it comes to crafting a CV. This is a static document — as in you won’t be changing it up across industries as you would with a resume — that should cover your work and educational history in excruciating detail.
“Your CV only changes as your accomplishments grow,” said Loren Margolis, CEO of Training & Leadership Success. “Whereas, your resume should be modified often and tailored for each company and job to which you apply.”
You might associate CVs with academics — not very flashy, but chock-full of information. They can include everything from research and teaching experience, references to book chapters, memberships in professional organizations and conference-speaking engagements.
They can generally be as long as necessary to cover your professional career. And really, if you’re reading this, there’s a 99% chance you’ll write a resume for your job rather than a CV.
Start Formatting
Free online resume templates that let you fill in the blanks are an option, but you get what you pay for — which is to say, not much.
Artists, graphic designers and other visually creative professionals may want to use their resume to highlight their creative talents. In that vein, there are services, such as VisualCV, that create a custom template for you to work from — and recruiters won’t find it among Microsoft Word’s.
Otherwise, keep things simple.
Hiring managers are interested in your skills and experience, not fancy fonts or formatting. Use a standard font like Arial or Tahoma, and keep the layout simple with lots of white space and margins no larger than one inch.
In one of the most popular posts of all time on the jobs subreddit, Colin McIntosh, a former recruiter and current CEO at bedding company Sheets & Giggles, provided a simple template that should help you get started.
“I knew people were hungry for good free formats, so I expected it to be maybe the top post of the day, but I never expected this type of reception,” said McIntosh. “A year later, I still get emails and PMs every single day about that post, and it really recreated my favorite feeling from when I was a recruiter  — helping other people land dream jobs.”
Create Your Content
Staring at a blank Word document can be daunting. Getting started is sometimes the hardest part, but we’ve got you covered.
Start With a Brainstorming Session
The best way to get those creative juices flowing is by asking yourself a series of questions about your accomplishments, said Jessica Hernandez, founder of Great Resumes Fast.These include:
What are you most proud of in your professional career?
How did you add value — efficiency, cost-savings or just happiness — to the companies at which you previously worked?
Take notes on each of these questions for each of those positions you previously held. This will give you a starting point once you’re ready to put pen to paper (er, fingertips to keyboard.)
“If you can answer those questions under each job you’ve held, you’re going to get a lot of meat on your resume,” Hernandez said.
“You can also ask others what they think about you,” she said.
And make sure you can explain in plain English what you actually did at each previous job; clarity is king for recruiters. Try to shy away from wishy-washy, jargon-laden phrases like “added synergy.”
As you’re taking notes, keep each description and accomplishment short, roughly a line. Margolis said recruiters will spend as little as six seconds reading your resume.
Reach Out
Don’t be shy. Make a connection at the company where you plan to apply to get a general idea about what the firm is looking for in that particular job. The best way to do this is through LinkedIn, said Margolis.
This will help you customize your resume as you apply for jobs across industries. Plus, you can get an idea of what keywords to include throughout your resume. (We’ll get to those later.)
Get Started
Once you have all your notes handy, a nifty template to work from and a 48-ounce cup of coffee, you’re ready to get started.
Your resume should contain several important components. But keep in mind there is disagreement in the HR and recruiting world about what to include and exclude. We’ll give you a rundown of all the components, and you can decide.
One very important thing to remember: You should keep this document to one page, McIntosh said. Remember, recruiters are going to give you less than 10 seconds to make an impression with your resume.
Contact Information
Feature your name and contact information at the top of the page.
Start with your name, followed by your phone number and email address. If you have a LinkedIn profile or professional online portfolio, be sure to include that as well.
But wait! This is an area you can use a little hack to avoid any unconscious bias that recruiters may have. Use you first initial instead of your full first name and it should help overcome any potential gender bias that could come out when a recruiter is scanning your resume.
Still, you’ll want to use your full name when emailing with a human resources manager or applying online.
Also, if this is a position in a new city, you might want to leave off your current address or include a note that you are planning to move to the city in which the job is located. That way, you can avoid being passed over due to an employer worried about covering moving expenses.
Objective
We’re going to tell you how to write a resume objective, but know this first: There is some debate in the resume-writing and HR world about whether you need an objective at the top of the document.
McIntosh said to skip it and get right to your accomplishments and job descriptions.
But, if that connection you made over LinkedIn advises you to use an objective, make it short.
Write a paragraph — two or three sentences at most — highlighting the type of work you’re looking for. Be sure to mention skills and talents that make you perfect for the job. This goes at the top of the document, usually separated by a line.
Work Experience
List your current job (if applicable) first, followed by all previous jobs in reverse chronological order.
Each job should include:
Name and address of the company where you worked
Your job title
Dates of employment
Your job responsibilities*
Your accomplishments in the position
See those bullet points above? They should be all over your resume. Use them for your accomplishments, job descriptions and the education and skills sections, described below. They’ll help recruiters scan your resume quickly.
If you have no work experience, don’t leave this section blank or eliminate it. McIntosh suggested listing your position during any downtime as an independent consultant, under which you explain in a bullet point that you needed some flexibility for personal matters.
“No one will ask about the personal matters, and you can just hand wave it away as ‘some family items that needed to be sorted out’ if they do,” he said in a follow-up Reddit post.
Additionally, you can use the section to highlight skills you’ve developed during college or while doing volunteer work.
“Don’t make the mistake of thinking that the skills you list on your resume need to be the direct result of a previous professional position. As long as you can successfully demonstrate those abilities, go ahead and list them. It really doesn’t matter where you learned them,” recommends The Everygirl’s Kat Boogaard.
Education
In this section, include any community colleges, universities, trade schools or technical colleges you’ve attended. Begin with your most recent school and work backwards.
For each school, be sure to provide:
The name, city and state of the school
Any degrees or certifications you received
Recruiters we spoke to highlighted another trend in resume-writing to overcome any age-related bias: Leave off the graduation dates.
“Protect yourself, and do not put graduation dates on your resume,” Hernandez said. “It’s pointless to do so.”
Note: If your degree is in progress, add the expected date of completion to let prospective employers know you’re still working on it.
Honors and Community Experience
This section captures extracurricular activities that don’t fit into the previous sections. For example:
Academic or work-related awards
Membership in clubs or organizations like Girl Scouts or Boy Scouts, 4-H or debate club
Volunteer community service
Greek life leadership
Additional Skills
Here’s where to highlight skills and talents that set you apart from other job seekers, including:
Fluency in more than one language
Typing speed
Experience in specific software
Experience with public speaking
List the programs and skills without any qualifiers, such as “proficient,” “experienced” or “skilled in.”
Personal Interests
McIntosh recommends including a section in which you list your personal interests, such as:
Hobbies
Favorite TV shows or movies
Favorite books or authors
This will give something with which you can connect with your recruiter, provided they have the same interests.
A Word About Keywords
Now that you have the basic format of the resume down, let’s talk about keywords — or how robots will likely be responsible for your employment future (sort of.)
Many companies ask job candidates to apply online and upload resumes to their website. Resumes are often electronically scanned for particular keywords to quickly weed out unqualified applicants.
“Your resume keywords should include specific job requirements, including your skills, competencies, relevant credentials and previous positions and employers,” says career expert Alison Doyle. “Essentially, keywords should be words that, at a glance, will show the hiring manager that you are a good fit for the job.”
To help you find the keywords relevant to a position you’re pursuing, print out a copy of the job description. Then highlight the words or phrases you see pop up several times throughout the document. Finally, circle the ones you have in common and sprinkle them throughout your resume.
Do’s and Don’ts While Writing Your Resume
As we keep saying, recruiters give you 10 or fewer seconds when scanning your resume and deciding whether to start the interview process. Here are some quick do’s and don’t while writing your resume.
Do!
Keep it to one page. Margolis said that rule is a bit outdated and you can likely get away with 1 1/2 pages, but striving to keep your resume brief will help you tease out your most impressive accomplishments.
Include hyperlinks to your online resume or portfolio. This used to be a big no-no, but with modern PDFs, you can easily link to other personal information. This will help keep your actual resume short as well.
Always use PDFs when emailing your resume. It’s universal, and there’s nothing that will get your resume trashed faster than sending a document that’s incompatible with a recruiter’s computer.
Include as much white space as possible. Make your resume easy on the eyes and simple for HR professionals to quickly scan.
Use action verbs such as “built” or “launched.”
Don’t!
Don’t use an inappropriate or outdated email address. Said McIntosh: “Delete your Hotmail with extreme prejudice.”
Don’t overdo it with keywords. As you sprinkle keywords throughout your resume, be sure they don’t make the content sound stilted or awkward. Look for ways to work them in naturally; don’t force it.
Don’t use a fancy font. Stick to the basics. McIntosh said he’s on a Garamond kick lately.
Don’t blast your resume out indiscriminately. Make sure you tweak it based on the position you’re applying for — and remember to reach out over LinkedIn, if possible.
Don’t use personal pronouns like “I” or “me.” Basically, Margolis said, you need to write like a caveman and leave the pronouns out.
Oh, and remember to check out our 31 awesome tips to make your resume shine.
Final Touches
Once you’ve created your resume, it’s not ready to hand to a hiring manager until you do these three things:
1. Proofread Your Work
It’s not enough to simply run your resume through a spellchecker because they don’t always catch every mistake.
Print a copy of your resume, then read through it slowly several times to make sure it’s error-free. Blow up the font to help catch every problem.
2. Show It to a Friend
Share your resume with someone you trust to get some honest feedback on how it looks. Have the person read it to you out loud to take in the content in a new way.
3. Convert It to a PDF
Write your resume in whatever software application works best for you, but convert it to a PDF file before you send it to a hiring manager. If your word processing software doesn’t include a conversion feature, there are plenty of free online services to choose from.
PDF file formats are almost universally preferred during the hiring process, and they protect your resume’s content from being accidentally altered once it leaves your hands.
Once your resume is ready for prime time, write up a cover letter (they’re more important than you think) and start sending it to job prospects.
Happy job hunting!
Alex Mahadevan is a data journalist at The Penny Hoarder. Lisa McGreevy contributed to this post.
This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.
Job Seekers: Here’s a Step-by-Step Guide on How to Write a Good Resume published first on https://justinbetreviews.tumblr.com/
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dawnparker · 5 years
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How We Topped Product Hunt (Overnight)
Nothing summons the old imposter syndrome monster quite like the moments before a big project launch. All at once, you begin to question every decision you’ve made along the way — from the name of the project down to the comma placements.
For me, these nervous feelings are still fresh. Back in August, my team and I released a totally revamped version of our buyer persona tool, Make My Persona.
We’d been hard at work on the project for months and were all in agreement that it’d shaped up to be something uniquely valuable — something different than we’d worked on before. Nonetheless, I proceeded with caution as I began green lighting the promotion plans we’d put together.
Email? Check. Social media? Check. Blog post? Check.
The feedback started to roll in almost instantly … and it was positive. 
Users loved the tool. And that’s when I knew it was time to spread the word a little further. So I pulled up Product Hunt, spun up the tool details, and set it free for the community to have at it. I gave the listing a courtesy upvote from myself and closed my laptop. It has been a long few months — and even a longer few days.
What happened next? Something special.
Make My Persona: The #1 Product of the Day
The great thing about having team members in Dublin is that they are up and at it hours before we’ve had our coffee here at HubSpot headquarters in Cambridge, MA. This means I often wake up to surprises from the designers and developers I work with — from updated wireframes to development progress to reimagined solutions for project blockers.
Though, I can confidently say that the Friday morning after our launch brought about my favorite surprise yet: A Slack message from my colleague claiming that Make My Persona had been featured as the #1 “Product of the Day” on Product Hunt.
I rushed to the site to confirm and was delighted to see that my single upvote had grown into nearly 200 upvotes overnight. We were topping the charts and new upvotes were being tacked on by the minute. 
In an attempt to understand exactly how we landed ourselves in this situation, I started reading articles from other teams that had seen success on Product Hunt. From what I could gather, this wasn’t something that was supposed to happen by accident. People had calculated plans. They’d researched the best time and date for launching. They’d done their homework.
I’ll be the first to admit that I wasn’t as strategic about the launch as I could have been. I’d launched a couple of lead generation tools on Product Hunt in the past, but our strategy still needed refining. I was learning. Though, the listing did check a lot of the launch “best practices” suggested by Product Hunt:
We had a great explainer video heading up the gallery 
 An animated thumbnail 
 Quality screenshots of the tool’s experience 
 A clear and concise description 
 Links from features around the web 

But I also missed a lot of opportunities:
I hunted the tool myself 
 I didn’t have all of our Makers in order before launching 
 I failed to have one of the Makers post a comment to invite feedback 
 I didn’t arrange any reviews 
 I asked no one to upvote it — in fact, I didn’t even tell anyone I’d posted it yet 

Suddenly, I could feel the imposter syndrome monster bubbling up again. Did we deserve this recognition? Was this a mistake?
I silenced that internal dialogue quickly. Of course we deserved this. This tool was unique, helpful, and visually stunning. I was proud of it for a lot of different reasons, so I decided to focus on that instead. And after tracing back the steps we’d taken to get here, it became clear why we’d been so successful. Allow me to explain …
The Hidden Success Ingredient: Over-Investing in the User Experience
We had a kickoff for the project back in May where we drew up this list of improvements we wanted to make to the existing tool:
Offer a solution for everyone Reduce friction in the conversion process
 Make the experience more engaging
 Encourage collaboration and customization
 Make the avatars more diverse to better represent all people

We referred to this bulleted list as our “rebuild objectives” and they all had one thing in common: they solved for the user. That was the hidden success ingredient. It suddenly felt so obvious. People were upvoting this tool because it was simple and engaging and entirely free. We over-invested in making it the best it could be for the end user and it was starting to show.
Here’s how each of those rebuild objectives shook out within the tool itself:
Offering a solution for everyone.
Make My Persona was a tool that we launched several years ago and made the decision to update this year. When we took a look at the tool’s organic performance, we found it was ranking for a variety of buyer persona-related terms — from “what is a persona” to “buyer persona templates.” To ensure we met the needs of everyone that discovered the tool, regardless of their intent, we split the tool into two parts: 
Path #1: This conversion path was designed to help those who were just getting started with personas. Here we provided a brief intro to what a persona is, followed by a beginner’s guide to walk them through how to conduct persona research. Path #2: This was the main conversion path that walked visitors through the creation of an actual persona. Visitors that chose this path would have already completed their persona research and be ready to document it. 
Reducing friction in the conversion process. 
Persona creation requires a lot of information. And in most cases, the more detail you can provide – the better. With that in mind, we set out to balance the need for context with the even greater need for a simplified user flow.
To do that, we combined similar questions to form seven steps. In each step, we incorporated sliders and dropdown menus to help users input information faster, with less typing.
We also introduced a CTA that allows a user to skip the step-by-step process entirely and head straight to the editable template for an all-in-one view.
As a result, the new version of the gives users the freedom and flexibility to input information and work through the creation process on their terms, without restrictions or roadblocks. 
Making the experience more engaging.
There are a ton of lovable “micro-moments” throughout the tool that are intended to make the experience more engaging – and more human. 
For example, your avatar reacts to your inputs in the walkthrough mode (giving a thumbs up, winking, etc.) and confetti falls from the screen to help you celebrate when you complete your persona. 
All of these gamified elements create an experience that is fun for the user, encouraging them to continue through to the next step.
Encouraging collaboration and customization.
Buyer persona creation isn’t always a one person job. And persona documents are not one size fits all. With these two things in mind, we introduced shareable links that users can send along to their colleagues to make edits to the persona and collaborate on the positioning.
This shareable link creates a copy of the master persona to ensure nothing gets deleted, while still providing the flexibility for others to rework the persona data.
To provide greater control over the actual look and feel of the document, we made the persona editor full customizable: users can drag, drop, resize, and reorder the modules to ensure the information that’s most important to them is front and center. They can also adjust the color scheme to align with their branding.
Making the avatars more diverse to better represent all people.
The stock photo selection within the old tool was not a good look. There was only one-person of color represented – and an uneven amount of men and women.
In the 2018 version, we made the conscious decision to remove gender from the equation by introducing avatars that represent people – plain and simple. We also aimed to include a variety of skin tones, hair types, and age identifiers. While these were small acts of inclusion, they went a long way in terms of ensuring that everyone felt represented.
The Results: What Happens When You Top Product Hunt
At this point, you’re probably ready for me to skip ahead to the numbers. What impact does getting featured in the #1 slot have on the performance of your project?
Well, the Product Hunt win helped to shape our numbers in a few different ways:
Our upvotes skyrocketed. Being featured on the Product Hunt homepage = visibility. As a result, we ended the day we got featured with 600+ upvotes, though that number continued to grow over the next few days as we remained on the homepage. We also saw a second wave of upvotes from an inclusion in the daily digest email that followed. As it stands, the tool has 1.3K+ upvotes, making it the most successful HubSpot Product Hunt launch in history. 

We saw a big increase in traffic. All said and done, we generated roughly 10K views from Product Hunt. Again, these numbers climbed steadily days after being featured thanks to continued homepage visibility and subsequent emails. We also saw an uptick in traffic from social media, as the listing spawned a lot of love on Twitter, LinkedIn, and Facebook. 


We generated some leads. While the conversion rate from the traffic was nothing to write home about, we did pull in some leads from Product Hunt. Note: Because these people likely stumbled upon the tool on the homepage without searching for any terms, there’s no guarantee they actually have a need for it. We’re keeping this in mind as we evaluate the quality of those leads and expect that those who find us through a deliberate search in the future will have more intent. 
We got a lot of shout outs. As I mentioned before, the uptick in traffic from the feature earned us recognition via the Product Hunt email and on social media. But there were a few other unexpected surprises. For example, the tool was also picked up by InVision’s design inspiration extension, Muz.li. This extension curates content from hundreds of sources, including Product Hunt, which is where I suspect we got on its radar. This brought in another 7K+ views. 
Setting the Flywheel in Motion
If you think about these wins in relation to the flywheel, it all adds up.
By investing in the delight stage — the overall user experience of the tool — we were able to build enough momentum to set the rest of the flywheel in motion.
Delighted users shared and upvoted the tool 
Those shares and upvotes helped us attract a larger audience
 Drawing in a larger audience gave us more people to engage and convert
So while we enjoyed basking in the our fifteen minutes of Product Hunt fame, we’re excited to watch this tool continue to build momentum. If you haven’t already checked out it out, you can give it a spin here. 
  Read more: blog.hubspot.com
The post How We Topped Product Hunt (Overnight) appeared first on Content HOW.
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lindyhunt · 5 years
Text
How We Topped Product Hunt (Overnight)
Nothing summons the old imposter syndrome monster quite like the moments before a big project launch. All at once, you begin to question every decision you’ve made along the way — from the name of the project down to the comma placements.
For me, these nervous feelings are still fresh. Back in August, my team and I released a totally revamped version of our buyer persona tool, Make My Persona.
We’d been hard at work on the project for months and were all in agreement that it’d shaped up to be something uniquely valuable — something different than we’d worked on before. Nonetheless, I proceeded with caution as I began green lighting the promotion plans we’d put together.
Email? Check. Social media? Check. Blog post? Check.
The feedback started to roll in almost instantly … and it was positive. 
Users loved the tool. And that’s when I knew it was time to spread the word a little further. So I pulled up Product Hunt, spun up the tool details, and set it free for the community to have at it. I gave the listing a courtesy upvote from myself and closed my laptop. It has been a long few months — and even a longer few days.
What happened next? Something special.
Make My Persona: The #1 Product of the Day
The great thing about having team members in Dublin is that they are up and at it hours before we’ve had our coffee here at HubSpot headquarters in Cambridge, MA. This means I often wake up to surprises from the designers and developers I work with — from updated wireframes to development progress to reimagined solutions for project blockers.
Though, I can confidently say that the Friday morning after our launch brought about my favorite surprise yet: A Slack message from my colleague claiming that Make My Persona had been featured as the #1 "Product of the Day" on Product Hunt.
I rushed to the site to confirm and was delighted to see that my single upvote had grown into nearly 200 upvotes overnight. We were topping the charts and new upvotes were being tacked on by the minute. 
In an attempt to understand exactly how we landed ourselves in this situation, I started reading articles from other teams that had seen success on Product Hunt. From what I could gather, this wasn’t something that was supposed to happen by accident. People had calculated plans. They’d researched the best time and date for launching. They’d done their homework.
I’ll be the first to admit that I wasn't as strategic about the launch as I could have been. I’d launched a couple of lead generation tools on Product Hunt in the past, but our strategy still needed refining. I was learning. Though, the listing did check a lot of the launch “best practices” suggested by Product Hunt:
We had a great explainer video heading up the gallery 

An animated thumbnail 

Quality screenshots of the tool’s experience 

A clear and concise description 

Links from features around the web 

But I also missed a lot of opportunities:
I hunted the tool myself 

I didn’t have all of our Makers in order before launching 

I failed to have one of the Makers post a comment to invite feedback 

I didn’t arrange any reviews 

I asked no one to upvote it — in fact, I didn’t even tell anyone I’d posted it yet 

Suddenly, I could feel the imposter syndrome monster bubbling up again. Did we deserve this recognition? Was this a mistake?
I silenced that internal dialogue quickly. Of course we deserved this. This tool was unique, helpful, and visually stunning. I was proud of it for a lot of different reasons, so I decided to focus on that instead. And after tracing back the steps we’d taken to get here, it became clear why we’d been so successful. Allow me to explain ...
The Hidden Success Ingredient: Over-Investing in the User Experience
We had a kickoff for the project back in May where we drew up this list of improvements we wanted to make to the existing tool:
Offer a solution for everyone
Reduce friction in the conversion process

Make the experience more engaging

Encourage collaboration and customization

Make the avatars more diverse to better represent all people

We referred to this bulleted list as our “rebuild objectives” and they all had one thing in common: they solved for the user. That was the hidden success ingredient. It suddenly felt so obvious. People were upvoting this tool because it was simple and engaging and entirely free. We over-invested in making it the best it could be for the end user and it was starting to show.
Here’s how each of those rebuild objectives shook out within the tool itself:
Offering a solution for everyone.
Make My Persona was a tool that we launched several years ago and made the decision to update this year. When we took a look at the tool's organic performance, we found it was ranking for a variety of buyer persona-related terms -- from "what is a persona" to "buyer persona templates." To ensure we met the needs of everyone that discovered the tool, regardless of their intent, we split the tool into two parts: 
Path #1: This conversion path was designed to help those who were just getting started with personas. Here we provided a brief intro to what a persona is, followed by a beginner's guide to walk them through how to conduct persona research.
Path #2: This was the main conversion path that walked visitors through the creation of an actual persona. Visitors that chose this path would have already completed their persona research and be ready to document it. 
Reducing friction in the conversion process. 
Persona creation requires a lot of information. And in most cases, the more detail you can provide – the better. With that in mind, we set out to balance the need for context with the even greater need for a simplified user flow.
To do that, we combined similar questions to form seven steps. In each step, we incorporated sliders and dropdown menus to help users input information faster, with less typing.
We also introduced a CTA that allows a user to skip the step-by-step process entirely and head straight to the editable template for an all-in-one view.
As a result, the new version of the gives users the freedom and flexibility to input information and work through the creation process on their terms, without restrictions or roadblocks. 
Making the experience more engaging.
There are a ton of lovable "micro-moments" throughout the tool that are intended to make the experience more engaging – and more human. 
For example, your avatar reacts to your inputs in the walkthrough mode (giving a thumbs up, winking, etc.) and confetti falls from the screen to help you celebrate when you complete your persona. 
All of these gamified elements create an experience that is fun for the user, encouraging them to continue through to the next step.
Encouraging collaboration and customization.
Buyer persona creation isn't always a one person job. And persona documents are not one size fits all. With these two things in mind, we introduced shareable links that users can send along to their colleagues to make edits to the persona and collaborate on the positioning.
This shareable link creates a copy of the master persona to ensure nothing gets deleted, while still providing the flexibility for others to rework the persona data.
To provide greater control over the actual look and feel of the document, we made the persona editor full customizable: users can drag, drop, resize, and reorder the modules to ensure the information that's most important to them is front and center. They can also adjust the color scheme to align with their branding.
Making the avatars more diverse to better represent all people.
The stock photo selection within the old tool was not a good look. There was only one-person of color represented – and an uneven amount of men and women.
In the 2018 version, we made the conscious decision to remove gender from the equation by introducing avatars that represent people – plain and simple. We also aimed to include a variety of skin tones, hair types, and age identifiers. While these were small acts of inclusion, they went a long way in terms of ensuring that everyone felt represented.
The Results: What Happens When You Top Product Hunt
At this point, you’re probably ready for me to skip ahead to the numbers. What impact does getting featured in the #1 slot have on the performance of your project?
Well, the Product Hunt win helped to shape our numbers in a few different ways:
Our upvotes skyrocketed. Being featured on the Product Hunt homepage = visibility. As a result, we ended the day we got featured with 600+ upvotes, though that number continued to grow over the next few days as we remained on the homepage. We also saw a second wave of upvotes from an inclusion in the daily digest email that followed. As it stands, the tool has 1.3K+ upvotes, making it the most successful HubSpot Product Hunt launch in history. 

We saw a big increase in traffic. All said and done, we generated roughly 10K views from Product Hunt. Again, these numbers climbed steadily days after being featured thanks to continued homepage visibility and subsequent emails. We also saw an uptick in traffic from social media, as the listing spawned a lot of love on Twitter, LinkedIn, and Facebook. 


We generated some leads. While the conversion rate from the traffic was nothing to write home about, we did pull in some leads from Product Hunt. Note: Because these people likely stumbled upon the tool on the homepage without searching for any terms, there’s no guarantee they actually have a need for it. We're keeping this in mind as we evaluate the quality of those leads and expect that those who find us through a deliberate search in the future will have more intent. 
We got a lot of shout outs. As I mentioned before, the uptick in traffic from the feature earned us recognition via the Product Hunt email and on social media. But there were a few other unexpected surprises. For example, the tool was also picked up by InVision’s design inspiration extension, Muz.li. This extension curates content from hundreds of sources, including Product Hunt, which is where I suspect we got on its radar. This brought in another 7K+ views. 
Setting the Flywheel in Motion
If you think about these wins in relation to the flywheel, it all adds up.
By investing in the delight stage — the overall user experience of the tool — we were able to build enough momentum to set the rest of the flywheel in motion.
Delighted users shared and upvoted the tool 
Those shares and upvotes helped us attract a larger audience
 Drawing in a larger audience gave us more people to engage and convert
So while we enjoyed basking in the our fifteen minutes of Product Hunt fame, we're excited to watch this tool continue to build momentum. If you haven't already checked out it out, you can give it a spin here. 
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regulardomainname · 6 years
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Get Email Marketing Results At A Price You Can Afford
One of social media’s key benefits involves the cost-free nature of creating an account and distributing content. Yet the same is true of other communication methods, including email. Indeed, email was a vital platform for promotion and communication long before social media existed as we know it today – and social media’s ubiquity shouldn’t diminish the benefits of a well-constructed yet cheap email marketing campaign. In fact, ‘cheap email’ is perhaps a misnomer. Email is completely free of charge – up to a point. And that point usually involves the introduction of specialist software for promotional campaigns – bringing advanced features like tracking and reporting, social media sharing tools, and ongoing support. However, though these are obviously beneficial, it’s generally beyond the budgets of small firms and startup enterprises. For companies with limited financial resources, these cheap email marketing techniques are therefore highly advisable… Segment your own database Email marketing software targets individual audience demographics, but you can achieve a similar effect by adding extra fields into customer or contact databases. Dividing respondents by gender, age or location supports targeted campaigns containing relevant messages. If you keep notes of last purchase dates, it’s easy to identify consumers who haven’t bought anything over a particular time period and send them a polite ‘we miss you’ note. Segmentation achieves positive benefits on almost every measurable demographic, from open and response rates to customer retention. Make the right points Having segregated customers into relevant demographics, the next stage of successful email marketing involves sending clear and relevant messages in a format that’ll display equally well on desktop or mobile devices. Nobody wants constant ‘win free save’ offers clogging up their inboxes, but they will appreciate occasional reminders to repurchase disposable or consumable items. Equally, onboarding emails sent to new registrants achieve unprecedented open rates, so take every opportunity to reinforce your brand and thank people for buying/ subscribing/inquiring/registering. Be conversational Linguistic tricks help here, such as writing in the first person (‘we’) and addressing recipients in the second person (‘you’). Use gentle humor and puns – people shouldn’t be confused if they miss a play on words or a cultural reference, but those who spot the joke will appreciate it. Keep sentences short, and break up paragraphs using bullet points or subheadings. Write as if you were mailing a friend, rather than selling to a stranger. Distribute emails at the right time Did you know emails sent between 8 pm and midnight are often the most likely to be read? Would you have guessed messages are more likely to be opened on a Tuesday, while Monday is the worst day for engagement? These are among the headlines from extensive research into audience responses. Common sense plays a part – sales communications tend to achieve greater results at the start of a month when salaried employees have recently been paid. Of course, speed is of the essence in some circumstances; customers get itchy if they have to wait more than ten minutes to receive an order confirmation, which should really be distributed automatically. Conduct A/B testing This sounds vaguely technical, but in reality, it’s quite simple. Prepare an email to a group of respondents, with one significant variation – two different subject lines, different distribution times, etc. Send each message to half your respondent list, monitoring which email achieves the better response. Larger companies conduct A/B tests all the time, gradually determining optimal approaches for their audience. This cheap email experiment often yields interesting results, particularly in terms of click-through rates – the Holy Grail of many email marketing campaigns. Get your professional email address from Midphase – perfect for successful email marketing campaigns. http://dlvr.it/QcxbDV www.regulardomainname.com
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topicprinter · 6 years
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Apologies for the atrocious formatting. This is the first time I've posted an article - hopefully it's useful.There are 20 or so images used as examples throughout the article. If you want to see them, I've added a link at the bottom.--Want to write sales pages that convert?Then this is for you.Because I’m going to show you the exact sales page formula I use to drive sales for my businesses and my clients.The best part of all this?With this formula, you don’t need to be an expert copywriter.In fact, it works better if you aren’t. This will help you create short or long form sales pages – it's the same process for both.This will work if you are selling online courses, physical products, coaching, software or affiliate marketing.The who, what, and wantBefore sitting down to create your sales page, you need to have answers to three simple questions:Write down the name of your product or service, the regular price, and any discounts or bonuses you are offering.Identify your target audience for this specific offer.If you are selling to consumers, then give them an age range, gender, occupation, and geographic location.Are you selling business to business? Then write down the business size, type, and market.Make a list of the emotions that can be solved or eased by your offer.2. An attention-grabbing headlineYou’ve got three seconds to grab their attention.Your headline is the first thing your prospect will see when they land on your sales page.If it doesn’t hit hard, you’ve lost the sale.There’s only one job your headline has to do, so make sure it does this one thing well: make the reader want to know more.There are three elements to include in your headline that make it work:Element 1: Benefits or pain pointsThere are two reasons people buy:To get some something (health, happiness, goal setting, etc.)To avoid something (being unhealthy, unhappiness, failure, etc.)People buy on an emotional level. Your headline needs to evoke this emotion when creating high-converting sales pages.See how Examine uses a bold statement or question addressing the main thing your product will move them towards or help them to avoid. Your headline needs to do this.Element 2: Make a promiseA good headline tells the prospect what your product will do for them -- think destination, not journey. Where do they want to be?Element 3: Catch the eye with color and sizeYour main hеаdіng ѕhоuld bе bold, сеntrеd, and in the lаrgеѕt fоnt on the page. Go Natural English does a great job of this – follow their lead.Cаріtаlіѕе the first lеttеr of every word, and use a соlоr other thаn black, whісh ѕhоuld bе the predominate соlоur of the text on the rest of your page.You may find that one line isn’t enough to convey the remarkable benefit of your product and draw the reader’s attention.In that case, try adding a ѕесоndаrу hеаdіng underneath – these are referred to as the pre-headline or sub-headline, depending on their position.Use pain points, benefits, striking words, and bold visuals tо еnѕurе уоur visitor ѕtауѕ оn the page and starts rеаdіng.3. Sales pages that convert encourage the reader to dreamIt’s time to let your reader know exactly how your product will make life better. But it’s not enough to list off features and benefits.In this section, you will tap into the imagination of the reader.Write a paragraph or two (in the regular body text of your site) that will bring the experience of owning the product to life.Encourage your reader to imagine:Whаt іt wоuld it fееl like tо оwn thе product.How life would be different once they have the product.Hоw envious friends аnd rеlаtives wоuld bе.How the рrоduсt or service would upgrade their lifestyle.Think car commercials.Companies help prospective buyers imagine ѕрееdіng аlоng a ореn hіghwау or winding along a coastline.Your sales copy needs to paint a similar picture.While the sub-соnѕсіоuѕ mіnd is going through this process of imagination, your reader may not even be aware of it.The same idea applies no matter what you are selling. Whether you sell Subarus оr software, your job is to spark your reader’s imagination and encourage them to dream.Remember, sell the dream but list the benefits.4. List the benefitsNow it’s time to tell them what you’ve got and follow through on the promises you made in your headline.In the benefits section,  you explicitly state the benefits. Don’t hold back, sell hard.Create a list of bullet points of EVERYTHING about the product or service that will benefit the reader. Look back at your answer and see what your prospects want, hope, fear, or need.Make each point unique, but don’t worry if you repeat some of the benefits you mentioned in the previous sections.Here’s how to structure each point:Describe a feature. (Explain its benefit.)Humans have a few basic needs that create the motivation to do anything. When someone is looking to make a purchase, you can be sure there is a core need they are attempting to fill.Someone buying guitar lessons wants to learn to play an instrument. But what core need are they fulfilling?Thinking about needs helps you focus on benefits.The desire to learn guitar could stem from any of these self-actualization needs:Expressing creativity Self-improvement Fulfilling potential On the other hand, it could be a way to gain self-esteem and recognition.5. Here's what you'll getHere’s where you will mention the exact product you are offering. I like to title it "What you get" to remove all ambiguity. I used this exact formula when writing the sales page for The Roadmap to Freedom course.6. The hidden power of bonusesWe all lоvе free stuff. And when we harness the power of bonuses, we will start to create sales pages that convert.So in addition to giving value with your core offer, provide уоur potential customer with twо оr thrее frее bоnuѕеѕ.Bonuses do not need to be expensive. But they need to be useful and have value.Don't make your bonuses an afterthought, make them part of your offer. Or better yet, part of your product creation process.A well-crafted bonus will enhance the outcome of your product. It will make it easier, faster, or better in a tangible way. Class PR helps small businesses get media coverage, so their Story Booster bonus enables their customers to maximize results.Dоwnlоаdаblе electronic рrоduсtѕ lіkе ebooks оr videos also work well.The trick is, they need to be rеlаtеd tо the product уоu аrе selling.7. Get and Use TestimonialsWe are nearing the end of the sales page now, and it’s almost time for your reader to click the buy button.Everything you’ve told them so far means nothing if they don’t believe it. You need the social proof of your existing customers.Real testimonials add credence to your claims and give your potential buyers proof that your product will add value to their lives.Testimonials are helpful in overcoming any lingering objections or worries your customers have that the product isn’t right for them. You must address your buyer's concerns – testimonials can (and should) answer them.For example, someone may be worried that the nutrition plan you are selling will leave them feeling hungry and deprived like so many other diets. Client feedback about feeling satisfied on one of your plans knocks this obstacle out of the way.Testimonials work best when they feel authentic. Glowing generic praise doesn’t help with authenticity.Try to include a good variety of testimonials about different details, aspects, and outcomes of the product that real users have experienced.Expert tactic: How to get testimonialsGetting tеѕtіmоnіаlѕ іѕ not еаѕу, especially for nеw products which hаvе juѕt bееn lаunсhеd.Don’t be afraid to ask.Here are six questions I learned from Sean D'Souza to get testimonials. These same questions are an excellent starting point for creating case studies.Let your customers know how much you value their opinion, and people are often delighted to help. The worst case scenario is they ignore your request.There are many ways to ask for testimonials, such as:Offеr аddіtіоnаl free bonuses to early customers in exchange for product feedback.Exchange reviews with other online businesses.Leave them a review first, and then politely ask if they could do the same for you.Ask previous customers about their experience dealing with you.Give discounted or free access to a few of your ideal customers before you launch, and ask for their honest feedback.Group two or more testimonials at thе end оf уоur page. If уоu have more, ѕрrіnklе thеm thrоughоut the sales раgе bеtwееn the other sections.8. Risk removal guarantee for your sales pagesIt’s time to remove all risk – all of it. Do this right and watch your conversion rate skyrocket.Here is where уоu will offer an unсоndіtіоnаl 100% guаrаntее: a full rеfund if the сuѕtоmеr іѕ nоt ѕаtіѕfіеd. Put a tіmе limit оn thе guаrаntее, lіkе 60 оr 90 days. For an added push, Fat Burning Man gave their guarantee a discount coupon – not necessary, but pretty badass.Expert tactic: Make your guarantee outrageous (and insanely powerful)Sales pages that convert are written using unconventional tactics that skyrocket sales.Hіghlіght уоur guаrаntее by putting it іn a bоx wіth a bасkgrоund color аnd a guarantee symbol in the corner. Doing so adds a touch оf рrоfеѕѕіоnаlіѕm аnd ѕіnсеrіtу tо уоur written statement.You shouldn’t want a customer to spend money and be unsatisfied with their purchase. So state this very clearly on your sales page.9.  Add scarcity and urgencyCreating a sense of urgency will give hesitant buyers an extra push to complete the order.The most effective form of urgency is implied, not explicit.You can apply scarcity in one of two ways:A time limit on the price of your offer Limit the number availableDoing this implies urgency without the need to throw it directly into your prospects face.But it has to be honest. When the time or number available is up, close the offer down. Trust is worth more than another sale or two.Don’t be insincere. If you don’t intend to increase the price or limit numbers, you can find other ways to create urgency.10. Tell your reader what to do nextYour offer is meaningless without a confident CTA – or as I like to call it – convert to action.With the compelling reasons you provided earlier, you have already convinced some readers of your value proposition.But they need to know what to do next.Expert tactic: Let them take action immediatelyAlways place a call to action button above the fold for readers who want to buy without reading further. If you want your sales pages that convert to be effective, you need to make it easy for your reader to take action.Place one or two “Click Here to Order” links or CTA buttons further up your sales page – this enables your reader to take action when and where they are ready to buy.Hоwеvеr, hеrе аt thе end of your sales page, ѕummаrіzе your offer:Complete product Bonuses Value Price Urgency Guarantee Call to action 11. Do that, get this Explain, іn vеrу ѕіmрlе tеrmѕ, еxасtlу what рrосеѕѕ they will nееd to fоllоw after сlісkіng the buy buttоn, and emphasize hоw еаѕу іt wіll be.Tell your readers how to contact you should they have any problems completing the order, or if they have any further questions.With this system in place, you can tap into your creativity and start to make sales pages that convert.Remember, you’re not just selling something – you're helping your reader be better, healthier, or happier.Your product will help people -- you just need to help them understand how.The article with formatting and images: https://hacktheentrepreneur.com/sales-pages-that-convert/-------
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filipeteimuraz · 6 years
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The Top 10 Features of a Successful Mobile Commerce App
Launching a mobile app is a great way to increase sales for your business.
If you already have a live app available for download, you’re headed in the right direction. That’s because your customers are active on mobile devices.
It’s more convenient for them to shop from their phones and tablets because they use these devices on a regular basis.
Yes, you still need to have a web design optimized for mobile users. But that alone won’t be enough.
Having a mobile app will definitely help you maximize your potential revenue.
In the last six months, 62% of smartphone users have used their devices to make purchases. It’s clear people are willing to shop from their phones.
But just having an app doesn’t necessarily mean it’s going to be successful.
There are certain features that successful mobile commerce apps have in common. If you have an app, you need to implement these features if you want to share a similar success.
If you are building an app, make sure you include these features so your app is in great shape to perform well when it finally launches.
I’ve narrowed down the top 10 features of successful mobile commerce apps.
1. Personalization
All the best apps offer personalization to the user. That’s because personalization has many benefits.
Take this information into consideration. These are some of the top challenges faced by marketing professionals:
As you can see, coming up with tactics to reach customers in a meaningful way ranked first on the list of responses. But personalization can solve that problem. Here’s how.
When a new user downloads your app, they create a profile. Make this process as easy as possible for them by integrating it with their social media profiles.
Now they can set up the account with just a few clicks instead of creating a new username and password and filling in all other information. But once the account is created, regardless of how you do it, you’ll be able to get valuable information about the user.
You’ll discover things such as their gender, age, and location. Now you can modify their homepage and mobile experience to match this information.
For example, let’s say your mobile commerce app sells clothing. You don’t want winter coats to appear on the homepage of someone who lives in Southern California.
You’ll also track information when the customer shops. You can make additional suggestions based on their browsing history and previous purchases.
This will enhance the user experience and increase the chances of them buying from you in the future. It is also a great opportunity for you to upsell and cross-sell your products.
2. Eliminate bugs and errors
If your mobile app wasn’t developed properly, it’s going to have lots of glitches, crashes, and error reports.
This will frustrate a user. Don’t think that’s a big deal? Think again.
Just look at how significant app performance is to your customers—84% of customers agree it’s important:
But what happens when your app doesn’t perform well? Very bad things.
In fact, 48% of mobile users are less likely to use an app if it doesn’t perform well. An additional 34% of people say they’ll use a competitor’s app after a negative experience.
This is obviously bad news for your mobile commerce strategy.
You can’t afford to lose any customers, especially not to your competition. You’ve invested too much time and money into this venture. You’ve got to make sure you prioritize performance.
Don’t get me wrong, nobody’s app is perfect. But you should always be trying to make improvements.
Use beta testers before a launch to help you identify and work out any bugs. Get notifications when something crashes so you can get it fixed as soon as possible.
Come out with new updates on a regular basis. All of this will improve the user experience and make it easier for them to buy.
3. Retail integration
If you have a mobile app in addition to a physical store, have them compliment each other.
Your customers are already using their phones when they shop at your store. Here’s a look at what they’re doing with these devices:
Embrace it. Make this experience even better for your customers.
Start off by offering free Wi-Fi in your stores so that they can easily connect their devices and access the app when they walk in, without using their data plans.
When someone browses for items from within the app, they may be interested in buying a product. But for one reason or another, they may want to check out the item in person.
Have a feature that allows them to save the item to a “want” or “favorite” list. Then, they can check the inventory at local stores to see if it’s available.
When they get to the store, your app should tell them exactly which aisle the product is in to make it even easier for the customer. This will increase the chances that they’ll buy it.
You can have the reverse feature as well. If someone sees something in your store but wants to think about it before buying, they can scan the barcode through the app and add the product to their “want” list. Then, they can purchase it later.
Integrating your app with retail locations also gives more people a reason to download your app in the first place.
It will encourage downloads from customers when they enter your store. More downloads will usually translate to more money for your business.
4. Flash sales and discounts
You want to give people a reason to buy.
What do customers love more than anything? Getting a good deal.
Send them a discount from your mobile app. This could also be part of your strategy to get downloads in the first place.
Check out this example from the Jabong shopping app:
They are offering new users a 20% discount if they make a purchase from within the app.
Once the app is downloaded, you can offer additional exclusive deals not found online.
Have a section designated for items on sale. Run seasonal discounts and build hype for holiday promotions as well.
You can also run flash sales by sending push notifications to app users, but we’ll talk about that concept in greater detail later.
5. Detailed product descriptions
Just like with your ecommerce site, you need to have detailed descriptions of all the products on your mobile commerce app.
However, these descriptions will have a slight variation on your app.
That’s because when you’re viewing items on a mobile device, there is much less room on the screen. You’ll need to have detailed but concise product descriptions.
Cut out any unnecessary words and use bullet points. This makes your descriptions easy to read and scan.
Clearly explain what the product does, without adding unneeded information. Start with a basic description, and then have expandable text that provides more details.
These descriptions will work together with your product images, which we’ll discuss next.
6. Quality product images
As I just said, you’ll need to include images on your mobile commerce app.
Each product should have lots of images. Think about how people shop. If they are in a store, they’ll pick up the item, try it on, or test it out.
But you can’t get the in-person experience of looking, touching, feeling, or tasting a product on the phone. OK, so you probably won’t taste a product before you buy it in a store either, but you know what I mean.
The consumer relies on your product images to get a sense for what the product will look like.
Show it form every angle. Zoom in on the most important features. Give a demonstration.
If it’s a piece of clothing, don’t just show it lying flat on a table. Demonstrate its fit by showing what it looks like on a model.
The ability to see pictures is the most important feature for mobile shoppers.
Your images need to be high quality and professional.
If they are blurry, with a shadow, under poor lighting, or aren’t centered, etc., they’ll make the product look unappealing.
Sure, it’s going to take time to upload lots of pictures for each item. But it’s worth it in the long run because it’ll be easier for you to generate sales.
7. Customer service
No matter how well your app performs, people will still have questions and problems.
It’s inevitable.
When this occurs, you’ll need to be able to handle the situation appropriately. How do they contact your customer service team?
If they are in the app, they should be able to do this directly from the mobile platform. Don’t force them to go to Google or visit your website to find a phone number or email address.
Offer this type of communication from your app.
Live chat. Phone support. Email.
As a result, you’ll be able to boost revenue by optimizing the customer experience.
8. Fast and secure checkout
Your mobile app needs to be smooth. Just like with your website, you’ll want to avoid common navigation mistakes.
It should be easy for app users to find what they are looking for through your search and menu options. Once someone decides they want to buy something, you don’t want them to have to jump through hoops to get it.
That’s where a mobile app stands apart from a mobile website:
With a mobile site and ecommerce site, the shopper has to input all their information each time they make a transaction.
This is tough to do from a mobile device. It’s too easy to make a mistake with the smaller buttons and screen. Plus, people can’t type as fast without a full keyboard.
But with an app, they have to do this only once, and then their purchases in the future can be made with just one click. You’ll have all the necessary info saved to their personal accounts.
Now checkouts will be fast and convenient. This also helps with personalization.
Less friction in the checkout process will lead to lower cart abandonment rates and higher sales.
Here’s something else you need to keep in mind. When you’re storing important information like this, your app needs to be completely secure.
This will protect not only your customers but also your brand. If your app gets hacked or has a credit card breach, it could destroy your reputation.
When you store a credit card on file, don’t display the entire card number. Just show the last few digits, card type, and expiration date. This will prevent someone from accessing the credit card if the user’s phone is lost or stolen.
App users will know you’re protecting their information and be less hesitant to make purchases.
9. Alternative payment options
Your mobile commerce app needs to accept all major credit cards. I don’t care if certain ones charge you a higher processing fee, you still need to give your customers as many options as possible.
In addition to accepting all credit and debit cards, you need to offer more options as well.
I’m talking about alternative payment methods such as:
PayPal
Apple Pay
Venmo
For security reasons, people may be hesitant to enter their credit card information into an app. But they know these other methods help protect their funds, and you don’t want to miss out on those sales.
Plus, you don’t know someone’s personal financial situation. They might have credit cards that are maxed out, or they may have funds on a Venmo or PayPal account they want to use instead.
Further, if one of these payment processing apps is already on their phone, it’s one less step for the user. This is perfect when they’re shopping on the go.
They can buy something with just one click, without having to enter any additional information. This is much easier for them to do than having to take out their credit cards while walking, taking transit, or grabbing a coffee.
10. Push notifications
So you’re running a promotional deal. How will you tell your app users?
Just send them a push notification, like in this example from Charlotte Russe:
This method is better than an email because the message gets sent straight to your customers’ phones, like a text message.
Just be careful with this approach. Sending too many push notifications can be annoying. You don’t want users to turn off your push notifications.
Once that happens, you won’t be able to communicate with them as effectively.
Use them sparingly, but definitely use them. In addition to flash sales, you can send personalized notifications based on customer preferences and location.
Conclusion
You can’t build an app and forget about it. There is always room for improvement.
As a business owner with a mobile commerce app, you need to do whatever you can to increase sales.
There are certain features you can implement that will increase your chances of having success.
Review the list of features above, and figure out which ones need to be added to your app.
Don’t be discouraged or intimidated if your app currently doesn’t have these features. Once you add the ones I’ve described above, I’m sure you’ll see an improvement in your app performance, user experience, and profits.
What are the most profitable features of your company’s mobile commerce app?
https://www.quicksprout.com/2018/07/06/the-top-10-features-of-a-successful-mobile-commerce-app/ Read more here - http://review-and-bonuss.blogspot.com/2018/07/the-top-10-features-of-successful.html
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AT&T Landline Texting.
Businesses and federal government firms will now have the ability to send out text messages utilizing their landline or toll-free phone number thanks to AT&T's brand-new Landline Texting service. Director Ava DuVernay discussed her film Selma, which narrates the historical civil rights marches from Selma to Montgomery in 1965. Or, inform us about your company and an expert will get in touch. For example, 77% of Ugandan men own a mobile phone, while just 54% of Ugandan females do. While not as significant, considerable gender gaps on smart phone ownership appear in all the other African countries surveyed except South Africa, where equal numbers of ladies and guys own cell phones. Your composed or oral permission is needed for ALL autodialed or prerecorded calls or texts made to your cordless number. I was told by them that Zipwhip is 50% texting and 50% policy meaning Venture capital moneyed steak suppers with Telecom executives. With Frontier Texting, Frontier company consumers can text, or receive a text from, a company' existing landline or toll-free number. Nevertheless, some individuals who get Social Security advantages will pay less than this amount ($ 130 usually). Enhances the use of your service telephone number and system. So let's help you sift through these choices to find the best toll-free supplier for your small to -medium company. The economy appears to be on an increase, while its large market and business-friendly environment are enduring sources of investor interest in spite of potential volatility related to President Trump's extreme policy propositions. WeChat can be utilized from a web internet browser on any computer, too, however only the texting function is supported, not the calling. Text Demand is a cloud-based service tool built for live, two-way text discussions from any desktop or mobile phone. Sync up to 4 smart devices with Bluetooth technology to make and receive mobile phone calls with your handset. On the contrary, we're more inclined to give our consumers extra minutes or information for the exact same cost as before and have actually done so two times in the last 2 years. Email and talk functions impacted the appeal of telephones to some degree, but virtual communication systems restored the telephone's significance and made it accessible and practical for the modern organisation. In this discussion, Henry Kravis opens about the founding of KKR, his unique technique to developing value in investments, and the value of creating a forward-looking corporate culture to remain relevant in a progressively dynamic market. In reality, the Korean Reachability score is the greatest of all five countries-- though largely due to the fact that Reachability includes the subcategory Dependency/Stress, for which Korean responses were a significant 30.2% of all their 'like least' replies. SMS Text Message Marketing: The Workhorse of Mobile Marketing. Select Get in the landline and text telephone number you wish to send out the message to. This press release consists of info that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Lawsuits Reform Act of 1995, including statements about Amdocs' development and company lead to future quarters. Older teens with phones are likewise more likely to speak to friends on their mobile phone frequently. Higher memory configurations, and iPhone 8+ will receive the exact same mo. svc. Customers will now be able to text a company's service number and get a timely automated or honest action from an agent of the company. Instead of converting written missives to voice messages like other text-to-landline services, the setup sends out the real text to the application. Goldman Sachs hosted 3 successful business owners - 10,000 Small companies graduate Byron Dixon of Micro-Fresh; Matt Riley of Daisy Group; and Lance Uggla of Markit - to talk with Michael Sherwood, vice chairman of The Goldman Sachs Group and co-CEO of Goldman Sachs International, about the huge obstacles their business work to resolve and the small ones that feature beginning with the ground up. This problem of using landlines for texting cuts throughout the different markets Mr. Brandt was targeting, consisting of large telecoms, business accounts like call centres and business with toll free numbers. For starters, like BYOD, employers wish to harness the business text messaging pattern and gain back some control. ZipWhip believes it can fill this space by offering folks a method. to send out and receive texts to an existing phone non-mobile number. Establish a message (auto-response) that immediately gets sent back to anybody who sends a text to your SendHub number. I was on a T-Mobile pay as you go, now have a replacement pay as you go Sim from EE with the very same number. Transportation Security Administration spokesperson Lisa Farbstein said a TSA officer operating at an X-ray maker at a checkpoint at Jackson-Medgar Wiley Evers International Airport found a38-caliber revolver, packed with 5 bullets, in a guest's carry-on bag.texting from landline phones ='display: block;margin-left:auto;margin-right:auto;' src="http%3a%2f%2fecx.images-amazon.com%2fimages%2fI%2f41h%2bQFB9efL._SL500_AA300_.jpg" width="256" alt="landline texting,texting a landline,at&t landline texting,texting from landline,texting landline,landline phone with texting capabilities,texting from a landline,texting landline phones,texting to landline"/> Now you and your consumers can use the same number for voice calls and text - readily available to our United States clients. Landline texting permits you to repaired appointment with you client based upon your term unlike telephone calls that can regularly be tiresome and problematic. Aerialink supplies quickly and dependable SMS and MMS message delivery to over 1,200 mobile network operators in 220 nations. Some 35% of the teen boys and 36% of the older teen ladies report day-to-day face-to-face interaction outside of school. That is, just 17% of female cell phone owners ages 12-13 use immediate messaging through their handset, rather than 38% of girls 14 or older. Essential: A free internet phone can not be used to make a 911 or comparable emergency call. No matter who you're texting, we turn your words into calls. This difference may show a difference in disposable earnings to pay for Mobile web connection, as numerous teenagers begin earning their own loan through summer jobs and part-time employment during the school year as they age. Get credit for all your Cisco site participation with Social Rewards. Access to 800+ carriers, 200 nations to send out and receive text. Further down the list are connecting with buddies in person outside of school (33%), talking on a landline telephone (30%), communicating day-to-day via social media sites (25%), and instantaneous messaging (24%). On my iPhone I can open the XFINITY Connect app and playback the voicemail, mark it As Heard," delete it, send a text back to the caller (which just will work if the call can be found in from a mobile phone with text messaging capability), or forward it (as an audiowav file) to someone by means of e-mail. But we live for that moment when their eyes illuminate and they recognize that Zipwhip makes it possible for customers to connect to services by means of text as naturally as they finish with their family and friends. Collide International Residency award is a distinct opportunity for artists to spend devoted time in CERN, European Organization for Nuclear Research study, one of the largest laboratories in the world, where physicists and engineers are penetrating the basic structure of deep space. I get to work separately, but by staying in touch with colleagues I still feel pretty connected." Daniela Gutierrez, In The House Advisor. In truth, 73% report that their cellular phone does not support this functionality. Smart hearing technology: With the development of the Made for iPhone listening devices (which are now likewise available for some Android phones), the need for an intermediary gadget between the hearing aids and the cell phone is no longer needed.
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