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create-a-lase · 17 days

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Down Under Prints: Your Trusted Printing Shop in Australia

In the vast landscape of Australia, where creativity knows no bounds, finding a reliable printing shop can be a pivotal aspect of bringing ideas to life. Whether you're a budding entrepreneur, a seasoned marketer, or an artist seeking to showcase your work, having a printing partner you can trust is essential. Enter Down Under Prints, your go-to destination for all your Printing shop Australia.

With a commitment to excellence and a passion for serving clients across various industries, Down Under Prints has established itself as a leading name in the Australian printing landscape. From business cards to banners, from brochures to branded merchandise, they offer a comprehensive range of printing services tailored to meet the diverse needs of their clientele.

At the heart of Down Under Prints is a dedication to quality. They understand that the finished product is a reflection of your brand and vision, and they spare no effort in ensuring that every print meets the highest standards of excellence. Utilizing state-of-the-art printing technology and premium materials, they deliver crisp, vibrant, and long-lasting prints that make a lasting impression.

But what truly sets Down Under Prints apart is their commitment to customer satisfaction. From the moment you reach out to them with your printing requirements, their team of experts goes above and beyond to understand your needs, offer personalized recommendations, and ensure that every aspect of the printing process is smooth and hassle-free.

Their user-friendly online platform makes it easy to place orders, upload artwork, and track the progress of your prints from anywhere, at any time. Whether you're based in bustling Sydney, cultural Melbourne, or the laid-back beaches of Queensland, Down Under Prints ensures that distance is never a barrier to accessing top-notch printing services.

Moreover, Down Under Prints understands the importance of sustainability in today's world. They are committed to minimizing their environmental footprint by utilizing eco-friendly printing practices, sourcing sustainable materials, and reducing waste wherever possible. So, when you choose Down Under Prints, you're not just getting exceptional prints – you're also making a positive impact on the planet.

But don't just take our word for it – the testimonials from their satisfied clients speak volumes about the quality and reliability of their services. From small businesses to multinational corporations, Down Under Prints has earned the trust and loyalty of clients across the board, thanks to their unwavering commitment to excellence.

Whether you need promotional materials for an upcoming event, packaging for your products, or personalized stationery for your business, Down Under Prints has got you covered. Their extensive range of printing services caters to businesses of all sizes and industries, ensuring that whatever your printing needs may be, they can turn your vision into reality.

In addition to their Printing shop Australia, Down Under Prints also offers a range of value-added services to help you make the most of your prints. From graphic design assistance to expert advice on choosing the right materials and finishes, their team of professionals is here to support you every step of the way.

In conclusion, when it comes to finding a printing shop you can trust in Australia, look no further than Down Under Prints. With their unwavering commitment to quality, customer satisfaction, and sustainability, they are more than just a printing shop – they are your partner in bringing your ideas to life. So why settle for anything less? Experience the Down Under Prints difference today and see your vision come to life in vibrant color and impeccable detail.

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astoriapaperproducts · 3 months

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https://astoria.com.au/decorations.html

Party Decorations Supplier In Melbourne | Event Wedding supplies at Astoria Paper Products

Party Supplier In Melbourne for all Party occasions, Events, Wedding Decorations Supplies Online at Astoria Paper Products across Australia like Hanging Decorations, Banners, Cake Toppers, LED Lights, wall decorating kits, Garlands and Centrepieces available at our Party Shop.

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thefunpadau · 1 year

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Plan a Great Birthday Party for Your Kid

The life's complexity is constantly increasing, and there is only limited time in our hectic schedules that we have to change our usual schedule of adversity and commit ourselves to other sources of enjoyment. Birthdays for children are one of these events. Children' parties with amazing Party Ideas for 6 Year Olds are increasingly a popular form of entertainment for children as well as a social event for their relatives. Parents take considerable care to make their children's birthday parties as special as feasible, some of them even spending a large sum of money on this one special day.

Birthday invites for children come in a variety of styles. A few are printable, while others may be found online with a little digging. There are several websites that offer online for free card choice for parents who would like to create an impression on their kids as well as the visitors they invite to the birthday celebration. These websites not only give a portal for providing child's birthday invitations but then also assist in party planning.

Parents who wish to make their children's birthday memorable can plan a variety of entertaining activities like bubble stationery, decorative paper, and pop-up notes, pop stickle game, push & pull cards, as well as zoom notes. They can even plan about Birthday Party Hire Melbourne . These types of activities should really be indicated in little graphics on the children' birthday invites. It improves the invitation's appearance and makes the celebration more appealing.

Aside from these critical elements, setting a budget for the child's birthday party is essential. While some parents spend so much money on these social gatherings, others have minimal resources. There are several possibilities for the latter at extremely modest prices, but with a tinge of genuineness. Almost every one of the major connected websites provide information on how to organise a simple and inexpensive but exciting birthday celebration.

Remember that Kids Party Bus isn't complete until some gifts are distributed to the invited children and their parents. Consider your present selection carefully, as we wish for everyone to leave the celebration with a grin.

Furthermore, parents must exercise extreme caution when selecting the appropriate setting for this gathering. They must not select Kids Party Venues Melbourne that is too far away or difficult to reach. The Melbourne Kids Birthday Party Venuesshould be mentioned on the child's birthday greeting. Special care must be made to ensure that the Outdoor Birthday Party Venues is clearly visible and that nobody misreads it due to the design or printing of the invitation template.

Another consideration to make when preparing birthday parties for children is the theme. There are numerous Outdoor Birthday Party Ideas available for you to pick from. A smart starting point is to talk with your child about what they want. If you're organising a surprise for them, consider basing their party on their favourite film, singer, magazine, or TV show. Many children may want sports-themed parties, but others may prefer a dress-up or fairy party to fulfil their birthday wishes.

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tthinktree · 3 years

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Add Impact To Your Event With A Stylish Custom Poster

If you’re looking to order online event stationery in Melbourne or bulk custom event posters, discover the collection by The Thinktree, an earth-conscious stationery and design studio, ready to help bring your next event to life. Inspired by the natural world, the designs are simple, organic and stylish.

Designed, hand illustrated and printed locally in Melbourne, the eco-friendly stationery and posters are printed using only 100% recycled paper. From welcome signs to seating charts or anything in between, choose from the collection or enquire today about bulk custom event posters in Australia.

#bulk custom event posters #bulk custom event posters australia #online event stationery melbourne

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tonygeeweddingcelebrant-blog · 5 years

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The wide variety of current wedding invitations provide a bride-to-be with endless ways to showcase her personality and wedding style.

Wedding invite etiquette provides simple rules to allow any bride to effectively communicate the details of her wedding while doing so in a polite, respectful manner.

You Should:

– Include major details, such as the bride and groom’s names, and the location and date of the ceremony. This is obvious to most, but you would be surprised at the number of brides who o order their invitations without this information prepared. If you are ordering online without the help of a consultant, triple check to make sure you have this basic information.

– Proofread everything! While working as a wedding stationery consultant, carefully look over the spelling and placement of the text. Don’t be the bride who only gives a quick glance over the proof, only to realize your mistake once the final prints are done.

– Indicate through your wording who is hosting the ceremony. When an invitation states, “Mr. and Mrs. Robert Smith request the honor of your presence at the marriage of their daughter, Susan Marie,” it subtly states that the parents of the bride will be hosting (i.e. paying for) the event. Couples today have options on the wording since the rules on wedding hosting have changed: the parents of the bride, the parents of the groom, both sets of parents, the couple or a combination of the above could be potential hosts. Just make sure to give credit where credit is due, and use the appropriate wording.

– Be consistent throughout your invitation suite. If you have a more formal wedding (and thus, a more formal invitation), write out all numbers, including dates, times and years. Thus, instead of putting “Friday, August 15th. 2013 at 3 p.m.,” you’d want to write out “Friday, the fifteenth of August, two thousand and thirteen at three o’clock in the afternoon.” It is wordy, but for a formal invitation, it adds a sense of elegance. For more casual invitations, you may prefer to write out the numbers, but it’s a matter of personal preference. Whatever you do on a casual invite, make sure you do it consistently.

– Know when to send individual invitations. For family groups with children under eighteen, it is fine to send one invite for all. However, if there is a family group with children over eighteen still living at home, each child over eighteen should receive a separate invite. Couples, whether married or not, should receive one invitation, as long as they live at the same address. Young people who are not dating, but who still room together, should receive individual invitations.

– Send your invitations six to eight weeks before the wedding ceremony and reception. Any earlier will cause your wedding invites to arrive too close to your save-the-dates and any later can interfere with guests’ abilities to get time off from work, arrange childcare, or book hotel rooms.

You Should Avoid:

– Attempting to squeeze the reception information onto the bottom of the wedding invite. Yes, you’ll save money on an extra enclosure card, but the overall effect will be confusing to your guests. The ceremony and reception are two separate events, and thus, their information should be on completely separate pieces of paper.

– Asking for or referring to (in any way) for gifts or money. Gifts are supposed to a token of your guests’ appreciation, so requesting them is extremely inappropriate. Avoid including registry information anywhere in your wedding suite. A better place to put this would be on your wedding website with links to the registries. Other phrases to keep off of your invitation: anything mentioning a “money tree” or “monetary donations.” Such desires should be passed along verbally to select friends and family members who can then let guests know your preference if asked.

– Printing information on the back of the invitation. If you’d like to include hotel information, your wedding website URL, or directions to the venue, simply order another enclosure card with this information. Text should be contained to the front of the invitation only.

See original blog post here: https://www.liveabout.com/wedding-invitation-etiquette-3486812

#Melbourneweddingcelebrant #melbournemarriagecelebrant #melbournecelebrant #melbournecivilcelebrant #melbourneweddings

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droothr · 7 years

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Wonder Woman and the Case of the Missing Merchandise

Warner Bros./DC’s 2017 Wonder Woman film has made a lot of headlines. It is (as of this writing) the highest grossing film by a female director, it marks the first film in DC “Extended Universe” to achieve critical success (earning a “Certified Fresh” rating on review aggregate site Rotten Tomatoes), and is widely loved by audiences worldwide. Yet one element of the film’s release is strangely anomalous. Each time a multi-million dollar tentpole franchise film from a major Hollywood studio comes out around the middle of the year, it is treated like a huge cultural event. There’s posters and banners on billboards and buses, TV spots, and trailers that play before online videos, and often promotional tie-ins with junk food or fast food chains. One other key part of the marketing machine is the in-store merchandise, which serves a dual role of being a supplemental revenue stream, and also working to advertise the property/product upon which the merchandised material is based. This is especially true of films based on comic books from the two largest comics publishers, Marvel and DC Comics. Is there a new Avengers film coming out soon? Walk into your local department store, and you’ll see Iron Man costumes for the kids, Captain America action-figures, Black Widow stationery, and Hulk T-shirts as far as the eyes can see. Last years’ Batman vs Superman sported a plethora of tie-in products of all types, with no shortage of toys on shelves for all to buy, and to remind one that yes, there is a new film out, and Warner Bros./DC very much wants you to know it. Often these large films get dedicated aisles or standalone store sections devoted to all products related to that property. So it is 2017, the “blockbuster” season of movies is here again, and with it comes a new entry into the critically troubled “DC Extended Universe” in Wonder Woman, following from Suicide Squad, Batman vs Superman, and Man Of Steel. Did Diana of Themescyra get devoted aisles of merchandise to promote her film? How many different scales of Wonder Woman toys did stores stock? The answer does not engender as much courage as Diana does in her film. As fan of DC Comics’ characters in general, a feminist, and the father of an intelligent 7-year old daughter, I had high hopes (but tempered expectations) for the Wonder Woman film. Excited by how well received the film was in its opening days (both critically and financially), I headed out to see what merchandise (in particular toys) were being stocked by all of the toy and department stores in my travels across a variety of suburbs in both the East and West of Melbourne, Australia on the film’s opening weekend, June 3rd & 4th. Den Of Geek did a write-up on how little merchandise there was available at UK retail the week before the film opened, so I already had low expectations, but even so, what I saw disappointed me. Being optimistic, I decided to wait a few weeks to see if stores were merely slow in getting product out on shelves during such a crowded time of year (commercially speaking). Now, 4 weeks after Wonder Woman opened to rousing cinematic success, I have been forced to conclude that what was available at retail during the film’s opening week is all of the merchandise presence the film will receive.

I shall now share a full report (with photographic evidence) of my travels looking for mass-market merchandise over the first weekend of Wonder Woman’s theatrical release.

Day 1, my first stop was at a major shopping centre in Melbourne’s South-East. I started with Big W, who had no Wonder Woman toys at all. Not a one.

Next was Kmart, who also had no Wonder Woman (2017) tie-in products. They did have a lone large-sized Wonder Woman action-figure, but it was a 15-month old holdover from last year’s Batman vs Superman marketing (below).

The final department store of this leg of my trek was Target, who - once again - had no merchandise related to the film. They did have some older Wonder Woman toys however, in both the “doll” aisle (below-left), and one type of toy in the “action-figure” section (below-right).

I also checked out the Toy Kingdom at this shopping centre, but (much like Big W), they had nothing at all.

Four stores down; no merchandise at all related to the Wonder Woman film, and only two of the four had any Wonder Woman toys at all.

Day 2, now at a shopping centre in Melbourne’s West, I went first to what should have been the surest bet to find merchandise for the latest DC Comics multimedia juggernaut, Toys R Us.

Walking in the entrance, and things were already looking up! The very first item in the doorway, and it’s the Collector’s Edition Wonder Woman Barbie.

Off to a great start! Next, to the doll section...

Now we’re talking! Squeezed (almost hidden) alongside the older DC Super Hero Girls items were FOUR more items specifically from the new film, 3 dolls (one with a horse), and a “Nerf”-style bow toy. Unfortunately, this marked the end of the Wonder Woman toys in this particular Toys R Us, nothing in the action-figure section, nor any costumes.

Certainly the best showing I had seen so far, but there was far more merchandise for the upcoming Spider-Man: Homecoming film, and that was (at this point) still 5 weeks away from release. Heck, there were more toys from the more than a year-old Batman vs Superman still on shelves than there were toys from Wonder Woman, which - again - was the number 1 film in cinemas at the time.

Sadly, the rest of my journey did not fare so well. The Target and Big W here both had just the one Diana action-figure from the older Justice League Action line (photo from Big W, below), and nothing else.

So in short, out of seven department/toy stores I surveyed in Australia’s second largest city, I found only one store carrying any merchandise at all from the latest entry in Warner Bros./DC Comics’ biggest multimedia franchise (which just so happens to be headlined by a female lead character).

In the weeks since that first weekend, I have been to more locations of each of the above visited stores, and found no more than what is described above. If that’s not a sad indictment on a whole host of potentially sexist, and just plain short-sighted factors, then I honestly don’t know what is. But where should the blame ultimately lay?

DC Comics’ key toy merchandise partner, Mattel has already dropped the ball on manufacturing product that appeals to girls (outside of dolls), and has shown little faith in trying to bridge that gap since. Now, Mattel did produce a line of 6-inch action-figures to tie-in with the Wonder Woman film, but those never made it to stores in Australia, outside of a brief appearance at collector store Zing (supposedly; as they seemed to have flown off of shelves before I saw them myself, I’m taking the word of others on this fact).

So is it the retailers themselves that shrugged off the offer to carry merchandise of a female superhero? I’m not personally in a position to say, but with my knowledge of retail (limited, though it is), I would have to say that it was at least a contributing factor. Although seeing how little Warner Bros. advertised the film itself, it appears as though they did seemingly little to push the spread of merchandise on their front too.

In summation, to say that the marketing and merchandising potential of the Wonder Woman film fell far short of what it should have been, is an extreme understatement. Representation matters, especially to children. Aisles, and aisles of all male action-oriented characters in toys stores does have a negative impact on children’s perception, and this inequity is driven chiefly by older men - both in marketing, and purchasing - on both sides of the commercial pipeline.

They can do better, and it is only though the voice of the consumer that change will ever be made. If change is what you want, make your voice heard. Use social media for good; let the retailers, manufacturers, and licencors know that you want more merchandise of your favourite female characters, and let the children of tomorrow know that women can be the stars of action play too.

Geek, father, consumer; RM Radcliffe.

#wonder woman #dc comics #dceu #dc #mattel #merchandise #sexism #retail #advertising #marketing #toys #costumes #children #commerce #big w #kmart #target #toys r us #comics #superheroes #women

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promotionalitemsmelbourne-blog · 5 years

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Purchase Promotional Gifts in Melbourne to Promote Your Brand

If you want long term success, more customers and good profit in your business, then promotion performs an important role. Trustworthy companies have promotional gifts in Melbourne. These gift items can be used for promoting your brands, service, products, events, and meetings. Leading companies have the largest stock of stationery, sports, and water bottles items. These items are perfect for doing the promotion of your business.

Whether you want to print logo, design or any sentence, these items are the ultimate choice. You can shop for thousands of products online from the leading companies and you will get all these at an affordable cost. They deliver the exact item which you have order. Such companies help you to move your business in a further direction. Top companies are supplying promotional mugs in Melbourne to the customers. They want that you get value for money for the products you have purchased.

These companies can be easily found by taking help of the internet. The website of a trustworthy company is relatively simple and easy to use. You can explore your specific products from their website. Once you order any promotional item, you will get them at the desired place in a short period. Stay in touch to be aware about their future products.

Original Source: https://promotional-companies-melbourne.blogspot.com/2018/12/purchase-promotional-gifts-in-melbourne-to-promote-your-brand.html

#promotional gifts Melbourne #promotional mugs Melbourne

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myongfisher · 6 years

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How to build a strong corporate identity

When you’re starting out as an entrepreneur or startup, having a corporate identity sounds a bit, well, corporate. But don’t let the word deter you. It’s incredibly important to consider how your company is seen by the outside world and to develop an identity with intentionality and focus.

But what is a corporate identity? Is it the same as corporate design? And how do you create a strong corporate identity that sets your business up for sustainable success? Read on to find out.

What is corporate identity? —

A corporate identity is not just for big corporations. Design by Dudeowl.

When you hear ‘corporate identity’, you probably think of logos, letterheads and business cards—and that’s definitely part of it. Your corporate design is all those things you’d typically associate with a company’s visual identity, including logos and taglines, colors and fonts, stationery, flyers, web design, social media and all that jazz. It’s also your office décor, employee uniforms and any graphics that cover your company cars and trucks (if you have any!).

Corporate design for The Curious Kitchen by Project 4.

However, corporate identity is more than just design; it’s who you are as a company. So it includes those corporate design elements on the one hand but also your culture, your values and your internal and external communications.

Corporate identity is also different to brand identity. Consider a big multinational company like Procter & Gamble: the company has one corporate identity—one logo, one set of values and company culture—and then it has hundreds of brands underneath that corporate umbrella—Gillette, Pampers, Pantene—each with an individual brand identity.

Even a smaller company with just one brand (for now) can still make a distinction between the customer-facing brand and the overall corporate identity.

Why is corporate identity important? —

Shaping your corporate identity is crucial for your business—so make sure you get it right! Design by BATHI.

Whether you know it or not, you already have a corporate identity, just like you have a brand image, whether or not you manage it actively. It’s just a matter of whether you want it to be left to chance—with a logo here, a social media cover there and whatever else creating a hodgepodge over time—or if you want to create something that will support your business objectives.

It’s also important to consider both sides of corporate identity: your design, yes, but also your culture and personality. If you want a warning example, just take a look at Uber. In 2016, Uber launched a new corporate identity—remember when they moved from the old black-and-white ‘U’ to two new icons that represented the ‘bit’ and the ‘atom’. (Err… right!) Not only was the new design criticized but more importantly it ignored deeper issues around brand perception along with a disjointed culture and an unfriendly work environment that later led to sexual harassment charges. Creating a holistic corporate identity means taking into account all aspects of your business—and fixing what isn’t working.

Kick ass startups need a kick ass corporate identity. Poster design by rcdesign91.

You may think that all this is too big and unnecessary for a small startup like yours—it might seem silly to talk about ‘culture’ when it’s just you and a co-founder—but it’s far more effective (and easier) to get things right from the start than to have to fix things later on.

Proactively building a corporate identity will:

Ensure that you’re consistent and coherent in all your communication;

Allow you to differentiate yourself against your competitors; and

Help you engage effectively with customers, employees and investors.

Convinced yet? Let’s look at what makes up a good corporate identity.

What are the elements of corporate identity? —

A complete corporate identity consists of many elements that should all work together. Design by duwi.sleman.

Culture and personality

Your corporate identity is more than just design: it’s who you are. It’s everything you stand for, inside and out. That includes…

Your vision and purpose

It’s not enough anymore to be selling a high-quality product. Companies need a bigger ‘why’ for people to get behind. Via Ken Treloar.

It all starts with your reason for going to work every day and why anyone else should care. As Simon Sinek famously stated, “people don’t buy what you do, they buy why you do it”.

Companies like Patagonia, TOMS or Lush who have a powerful and, importantly, genuine mission are able to get not just customers but also employees fully engaged and committed to what they do.

Your values, culture and behavior

A company’s values and culture are crucial in shaping corporate identity.

The 99designs team in Melbourne.

Google is legendary for having a fun office environment and in 2018 was named the tech company with the best corporate culture. But it’s about more than the much-hyped ice cream trucks and table football and includes things like flexibility, space for creativity, shared values and trust. A company’s culture is embodied in its leadership (that’s you!), in its policies and procedures and in each and every hire it makes.

Design

All this vision and purpose, your core values, your culture and behavior—it all needs to be role modeled by you and your team, it needs to be embedded in everything you do and it needs to be brought to life in your corporate design. That’s where your design comes in. Yay!

Your logo

This logo uses two filmstrips to form the shape of a heart in a simple and memorable representation of the Noble Heart Films brand name. Design by Chris Kay.

Nothing is more associated with a company than a logo—think the Nike ‘swoosh’, the golden arches of McDonald’s or the red script of Coca-Cola. Done well, it becomes an iconic symbol for your company that inspires positive emotions and represents everything that you stand for. Easy, right?! Take a look at this article on how to design a logo, to learn how it’s done.

Your website

This web design by Mike Barnes communicates a simple message with minimalistic design for a cohesive corporate identity.

The website sits at the heart of any modern-day company ecosystem. It’s the hub for all your content and product information, it’s the one place online that you have full control over and it’s where most of your customers will eventually end up, at some point along their shopping journey.

Social media

Another company targeting males (we hope)! Design by BryanMaxim for High West Beard.

After your website, the next most important online platforms are likely to be your social channels. Whether you’re focused on Facebook, Twitter or YouTube, or on the latest trendy network, you’ll want to make sure you’re projecting a consistent corporate image across each channel.

Packaging and merchandise

These KONA nutrition bars bring to life the playful spirit of the company while using colors and images that capture the cues of the category. Design by Martis Lupus for KONA.

In all this excitement over online materials, we mustn’t forget the offline world: your packaging, if you have a physical product, as well as any merchandise and marketing collateral like mugs, flyers, pens and other fun stuff. These all need to fit with your corporate identity and tell a cohesive story as well.

External corporate communication

This luxury brand consultancy uses all the right cues, with its black-and-metallic color choices, its script font and its high-end materials. Design by smashingbug.

Who writes letters anymore? Well, if you do, you’ll want to think about your corporate design! This includes your letterhead and envelopes, ‘with compliments’ slips (you know those little pieces of paper with a quick message of ‘Thanks!’ or adding a personal touch to a gift that you’re sending) and any other company communication as well as your business cards.

This liquor business is all about modern style paired with cool simplicity and communicates this beautifully in their slide deck. Design by smashingbug.

More likely, you’ll be spending a lot of your time on presentation decks as you try to convince investors or partners that you’re the next AirBnb or Instagram. For that, you’ll want a beautiful template for something like PowerPoint or Keynote that lets you present your company professionally and consistently every time.

Office décor, uniforms, vehicles and everything else

A lot of us run online businesses but, at some point, you may grow your organization and create a proper office space, or you may have a street team out promoting an event, or you may need to make deliveries. Your corporate identity extends to your physical office or store as well as how your employees and other people representing your company present themselves too.

How do you develop the right corporate identity for your business? —

Okay, so you know what it is. How do you go about crafting one for your company?

1. Consider where you’re coming from

Sometimes, you have to look back to move forward. Via Kalle Kortelainen.

You started this business for a reason and it’s important to not lose sight of that reason as you grow the business. Spend some time reflecting on:

What were your motivations for starting this business?

What was your vision and purpose?

What was your plan for how it would develop?

Although of course the business can and should evolve, having your initial motivations and plans clear upfront will give you a strong foundation and ensure that you build the business you dreamed of.

2. Find out where you are

It’s a good idea to work out where you are today before you try to get to your destination. Logo design by trinitiff.

Before you start to look at where you want to get to, you’ll want to work out where you are today. Take the time to do some research to answer questions like:

What do your existing customers think of you?

What about your employees?

What impression comes across in your current company materials?

You may find some really positive feedback and keywords that you’ll want to keep but you may also find areas of improvement. You can use both positive and negative input to build your corporate identity of the future.

3. Look outside the company

Look beyond your own company to see what’s going on around you. Logo design by DianDrago.

Developing a corporate identity is a delicate balance between playing by the rules of the category and mixing things up so that you stand out. Do some more research now on who your competitors are and see:

What can you learn about the corporate identity of your competitors?

What do you like and what don’t you like?

What do you think makes one company successful and another not?

Make a note of the insights you get—again, both positive and negative—so that you’re aware of these distinctions as you craft your own identity.

4. Create a vision for the future

Having a clear vision will help you end up where you want to be. Web design by RAZS.

A corporate identity takes time to build and so there’s no point in developing something for where you are today—it’ll be out of date before it has even had an impact! Instead, you want to be looking ahead to where you’re trying to get to with your business, let’s say over a five-year horizon:

Where do you want to be with your company in five years from now?

What will your internal structure and team look like?

What new products and services will you be launching?

Looking ahead like this will help to ensure that the identity you’re developing now will not only be relevant in years to come but will even help you get there.

5. Develop your corporate identity

Ta-da, we got there in the end! You know where you’ve come from, where you are today and where you want to get to; you know what your competitors are up to; and you’re now ready to craft your very own corporate identity! Remember that this means both the design aspects and the culture and personality side of things.

A full corporate design for food company Nibbla by goopanic.

Here’s how to get started:

Learn more about how to develop your branding strategy—this will take you through the important elements of your purpose, your core values, your brand personality and your positioning.

Learn more about developing your brand identity—this goes into the details of your brand design including typography, color palette and form as well as how these will be brought to life in your logo, website, business cards, etc.

Learn more about creating a brand style guide—this is where you’ll keep track of all those elements of your brand identity in one handy reference document.

Notice how we’re suddenly talking about brand again and not corporate? Well, when you’re a small company with just one brand, your company will effectively be based just on that one brand. There may still be differences between how you present your brand to your customers and how you present your company to investors and other corporate—but the process is the same!

Want to get your corporate identity into shape?

Let our designers bring all this to life for your company.

Yes please!

The post How to build a strong corporate identity appeared first on 99designs.

How to build a strong corporate identity published first on https://www.lilpackaging.com/

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susaanrogers · 6 years

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How to build a strong corporate identity

But what is a corporate identity? Is it the same as corporate design? And how do you create a strong corporate identity that sets your business up for sustainable success? Read on to find out.

What is corporate identity? —

A corporate identity is not just for big corporations. Design by Dudeowl.

Corporate design for The Curious Kitchen by Project 4.

Even a smaller company with just one brand (for now) can still make a distinction between the customer-facing brand and the overall corporate identity.

Why is corporate identity important? —

Shaping your corporate identity is crucial for your business—so make sure you get it right! Design by BATHI.

Kick ass startups need a kick ass corporate identity. Poster design by rcdesign91.

Proactively building a corporate identity will:

Ensure that you’re consistent and coherent in all your communication;

Allow you to differentiate yourself against your competitors; and

Help you engage effectively with customers, employees and investors.

Convinced yet? Let’s look at what makes up a good corporate identity.

What are the elements of corporate identity? —

A complete corporate identity consists of many elements that should all work together. Design by duwi.sleman.

Culture and personality

Your corporate identity is more than just design: it’s who you are. It’s everything you stand for, inside and out. That includes…

Your vision and purpose

It’s not enough anymore to be selling a high-quality product. Companies need a bigger ‘why’ for people to get behind. Via Ken Treloar.

It all starts with your reason for going to work every day and why anyone else should care. As Simon Sinek famously stated, “people don’t buy what you do, they buy why you do it”.

Companies like Patagonia, TOMS or Lush who have a powerful and, importantly, genuine mission are able to get not just customers but also employees fully engaged and committed to what they do.

Your values, culture and behavior

A company’s values and culture are crucial in shaping corporate identity.

The 99designs team in Melbourne.

Design

Your logo

This logo uses two filmstrips to form the shape of a heart in a simple and memorable representation of the Noble Heart Films brand name. Design by Chris Kay.

Your website

This web design by Mike Barnes communicates a simple message with minimalistic design for a cohesive corporate identity.

Social media

Another company targeting males (we hope)! Design by BryanMaxim for High West Beard.

Packaging and merchandise

These KONA nutrition bars bring to life the playful spirit of the company while using colors and images that capture the cues of the category. Design by Martis Lupus for KONA.

External corporate communication

This luxury brand consultancy uses all the right cues, with its black-and-metallic color choices, its script font and its high-end materials. Design by smashingbug.

This liquor business is all about modern style paired with cool simplicity and communicates this beautifully in their slide deck. Design by smashingbug.

Office décor, uniforms, vehicles and everything else

How do you develop the right corporate identity for your business? —

Okay, so you know what it is. How do you go about crafting one for your company?

1. Consider where you’re coming from

Sometimes, you have to look back to move forward. Via Kalle Kortelainen.

You started this business for a reason and it’s important to not lose sight of that reason as you grow the business. Spend some time reflecting on:

What were your motivations for starting this business?

What was your vision and purpose?

What was your plan for how it would develop?

Although of course the business can and should evolve, having your initial motivations and plans clear upfront will give you a strong foundation and ensure that you build the business you dreamed of.

2. Find out where you are

It’s a good idea to work out where you are today before you try to get to your destination. Logo design by trinitiff.

Before you start to look at where you want to get to, you’ll want to work out where you are today. Take the time to do some research to answer questions like:

What do your existing customers think of you?

What about your employees?

What impression comes across in your current company materials?

3. Look outside the company

Look beyond your own company to see what’s going on around you. Logo design by DianDrago.

What can you learn about the corporate identity of your competitors?

What do you like and what don’t you like?

What do you think makes one company successful and another not?

Make a note of the insights you get—again, both positive and negative—so that you’re aware of these distinctions as you craft your own identity.

4. Create a vision for the future

Having a clear vision will help you end up where you want to be. Web design by RAZS.

Where do you want to be with your company in five years from now?

What will your internal structure and team look like?

What new products and services will you be launching?

Looking ahead like this will help to ensure that the identity you’re developing now will not only be relevant in years to come but will even help you get there.

5. Develop your corporate identity

A full corporate design for food company Nibbla by goopanic.

Here’s how to get started:

Learn more about how to develop your branding strategy—this will take you through the important elements of your purpose, your core values, your brand personality and your positioning.

Learn more about creating a brand style guide—this is where you’ll keep track of all those elements of your brand identity in one handy reference document.

Want to get your corporate identity into shape?

Let our designers bring all this to life for your company.

Yes please!

The post How to build a strong corporate identity appeared first on 99designs.

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pamelahetrick · 6 years

Text

How to build a strong corporate identity

But what is a corporate identity? Is it the same as corporate design? And how do you create a strong corporate identity that sets your business up for sustainable success? Read on to find out.

What is corporate identity? —

A corporate identity is not just for big corporations. Design by Dudeowl.

Corporate design for The Curious Kitchen by Project 4.

Even a smaller company with just one brand (for now) can still make a distinction between the customer-facing brand and the overall corporate identity.

Why is corporate identity important? —

Shaping your corporate identity is crucial for your business—so make sure you get it right! Design by BATHI.

It’s also important to consider both sides of corporate identity: your design, yes, but also your culture and personality. If you want a warning example, just take a look at Uber. In 2016, Uberlaunched a new corporate identity—remember when they moved from the old black-and-white ‘U’ to two new icons that represented the ‘bit’ and the ‘atom’. (Err… right!) Not only was the new design criticized but more importantly it ignoreddeeper issues around brand perception along with a disjointed culture and an unfriendly work environment that later led tosexual harassment charges. Creating a holistic corporate identity means taking into account all aspects of your business—and fixing what isn’t working.

Kick ass startups need a kick ass corporate identity. Poster design by rcdesign91.

Proactively building a corporate identity will:

Ensure that you’re consistent and coherent in all your communication;

Allow you to differentiate yourself against your competitors; and

Help you engage effectively with customers, employees and investors.

Convinced yet? Let’s look at what makes up a good corporate identity.

What are the elements of corporate identity? —

A complete corporate identity consists of many elements that should all work together. Design by duwi.sleman.

Culture and personality

Your corporate identity is more than just design: it’s who you are. It’s everything you stand for, inside and out. That includes…

Your vision and purpose

It’s not enough anymore to be selling a high-quality product. Companies need a bigger ‘why’ for people to get behind. Via Ken Treloar.

It all starts with your reason for going to work every day and why anyone else should care.As Simon Sinek famously stated, “people don’t buy what you do, they buy why you do it”.

Companies like Patagonia, TOMS or Lush who have a powerful and, importantly, genuine mission are able to get not just customers but also employees fully engaged and committed to what they do.

Your values, culture and behavior

A company’s values and culture are crucial in shaping corporate identity.

The 99designs team in Melbourne.

Google is legendary for having a fun office environment and in 2018 wasnamed the tech company with the best corporate culture. But it’s about more than the much-hyped ice cream trucks and table football and includes things like flexibility, space for creativity, shared values and trust. A company’s culture is embodied in its leadership (that’s you!), in its policies and procedures and in each and every hire it makes.

Design

Your logo

This logo uses two filmstrips to form the shape of a heart in a simple and memorable representation of the Noble Heart Films brand name. Design by Chris Kay.

Your website

This web design by Mike Barnes communicates a simple message with minimalistic design for a cohesive corporate identity.

Social media

Another company targeting males (we hope)! Design by BryanMaxim for High West Beard.

Packaging and merchandise

These KONA nutrition bars bring to life the playful spirit of the company while using colors and images that capture the cues of the category. Design by Martis Lupus for KONA.

External corporate communication

This luxury brand consultancy uses all the right cues, with its black-and-metallic color choices, its script font and its high-end materials. Design by smashingbug.

This liquor business is all about modern style paired with cool simplicity and communicates this beautifully in their slide deck. Design by smashingbug.

Office décor, uniforms, vehicles and everything else

How do you develop the right corporate identity for your business? —

Okay, so you know what it is. How do you go about crafting one for your company?

1. Consider where you’re coming from

Sometimes, you have to look back to move forward. Via Kalle Kortelainen.

You started this business for a reason and it’s important to not lose sight of that reason as you grow the business. Spend some time reflecting on:

What were your motivations for starting this business?

What was your vision and purpose?

What was your plan for how it would develop?

Although of course the business can and should evolve, having your initial motivations and plans clear upfront will give you a strong foundation and ensure that you build the business you dreamed of.

2. Find out where you are

It’s a good idea to work out where you are today before you try to get to your destination. Logo design by trinitiff.

Before you start to look at where you want to get to, you’ll want to work out where you are today. Take the time to do some research to answer questions like:

What do your existing customers think of you?

What about your employees?

What impression comes across in your current company materials?

3. Look outside the company

Look beyond your own company to see what’s going on around you. Logo design by DianDrago.

What can you learn about the corporate identity of your competitors?

What do you like and what don’t you like?

What do you think makes one company successful and another not?

Make a note of the insights you get—again, both positive and negative—so that you’re aware of these distinctions as you craft your own identity.

4. Create a vision for the future

Having a clear vision will help you end up where you want to be. Web design by RAZS.

Where do you want to be with your company in five years from now?

What will your internal structure and team look like?

What new products and services will you be launching?

Looking ahead like this will help to ensure that the identity you’re developing now will not only be relevant in years to come but will even help you get there.

5. Develop your corporate identity

A full corporate design for food company Nibbla by goopanic.

Here’s how to get started:

Learn more about how to develop your branding strategy—this will take you through the important elements of your purpose, your core values, your brand personality and your positioning.

Learn more about creating a brand style guide—this is where you’ll keep track of all those elements of your brand identity in one handy reference document.

Want to get your corporate identity into shape?

Let our designers bring all this to life for your company.

Yes please!

The post How to build a strong corporate identity appeared first on 99designs.

via 99designs https://99designs.co.uk/blog/business-en-gb/how-to-build-corporate-identity/

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jeremystrele · 7 years

Text

Milligram Studio

Shopping

by Elle Murrell

Beci Orpin x Milligram Studio Agenda Diary. Photography – courtesy of Milligram Studio.

A long-time customer at NoteMaker, go-getter Beci Orpin responded to an online call out for a designer to assist with Milligram Studio’s first project. Photography – courtesy of Milligram Studio.

Folded-metal desk accessory range in four colourways. Photography – courtesy of Milligram Studio.

Linen notebooks. Photography – courtesy of Milligram Studio.

Terrazzo Notebooks Photography – courtesy of Milligram Studio.

Folded-metal desk accessories from the range. Photography – courtesy of Milligram Studio.

Milligram’s Cork desk accessory range. Photography – courtesy of Milligram Studio.

Milligram Studio, Telegram Co.’s house-brand/long-term-dream was born from one pretty epic brainstorm agenda. ‘In a world filled with “peak stuff”, how could we create something special, responsible, Australian and unique?’ was the question proposed. The consensus on responses came down to core elements like minimal design, minimal impact, market gaps and, most notably, passionate creative partnerships.

A year on, and these ideas have materialised in the form of three 2018 diaries, made with creative extraordinaire Beci Orpin, canvas artworks and maps produced in Melbourne through collaborations with local creatives (more Beci, yes!), three natural-material notebook ranges, and the most swoon-worthy desk organisation tools in eco-friendly cork and sleek folded metal.

‘For a team with a passion (ok, let’s call it an obsession!) for stationery, objects focused on the work- place or study-space was a natural starting point,’ says Michelle Quinn, Milligram’s Product Development and Production Manager. ‘We’ve used natural materials to bring tactility, richness and quality and enhanced the base forms by: adding vibrant colour palettes; silk screen, UV and foil printing our diaries and notebooks; recycled rubber flecks to our cork; and incorporating practical elements, like dot grid ruling or paper that copes with most fountain pens.’

A long-time customer at Telegram Co.’s online store NoteMaker, go-getter Beci Orpin responded to an online call out for a designer to assist with Milligram’s first project. A paper-diary loyalist, Beci felt she had a lot of advice to contribute. ‘I developed a set of colours, which is used sparingly (especially for me!) across three different diaries. And then of course the Agenda’s special printed cover is where my signature style comes in!’ details Beci. ‘Oh, and stickers! I got to design stickers too (there is even a taco one!).’

Locally designed, useful… pretty; this range is the epitome of that ‘TDF style’ that Lisa Marie Corso first tweaked my radar for, when I joined team TDF earlier this year! And that is also is exactly why you’ll find Milligram Studio’s desk accessory range at our The Design Files Open House pop-up event next month!

Milligram Studio will be opening its first retail space next month (all eyes on level two at Melbourne Central), and their product range is set to grow with a Marc Martin collab, Kaweco fountain pens, and the addition of lighting with Melbourne-based One Design Office happening next. Follow it all, find stockists and shop online, here.

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astoriapaperproducts · 3 months

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https://astoria.com.au/decorations/hanging-decorations.html

Shop now Australia Flag Bunting In Melbourne | Hanging Decorations Supplier In Melbourne | Event Wedding supplies at Astoria Paper Products

Order Now : https://astoria.com.au/decorations/hanging-decorations.html Call us: (03) 9527 1776 Shop: 8 William Street, Balaclava VIC 3183,Australia

#astoria #party supplier #decoration #astoriapaperproducts#MelbournesPartySupplier, #PartySupplierInMelbourneAustralia, #PartySupply, #Balloons, #CateringSupplies, #Costumes, #Decorations, #Tableware, #Stationery, #Partyware, #ThemedParties, #SpecialOccasions, #foilwraps #foodwraps #cateringsupply #catering #partysupply #Homeware #CateringSupplies #Partyware #Decorations #PartyBalloons #BirthdayBalloons #Cateringproducts #cateringdisposables #catering #Tableware #PartySupplies #Tableware #Melamine #Tableware #astoriapaperproducts #astoria

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astoriapaperproducts · 3 months

Text

https://astoria.com.au/decorations.html

Party Decorations Supplier In Melbourne | Event Wedding supplies at Astoria Paper Products

Order Now : https://astoria.com.au/decorations.html Call us: (03) 9527 1776 Shop: 8 William Street, Balaclava VIC 3183,Australia

astoria #party supplier #decoration #astoriapaperproducts

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tthinktree · 2 years

Text

Make Your Event Unforgettable With Stylish Save The Date Cards

Giving your guests plenty of notice for your wedding or other special event is key to getting a great turnout and sending out some custom save the date cards is an effective way to do so. This is especially handy if there is travel involved for some guests as it gives them plenty of time to plan their trip and accommodation.

It’s easy to order save the date cards online in Australia with Melbourne based stationery studio The Thinktree. Our simple collection is ready to personalise for any event. Simply add the event details at checkout and we’ll take care of the rest. You’ll receive an email proof for you to look over and approve before we print locally and deliver to your door.

We print using only 100% recycled white paper with matching envelopes or you can simply order a digital only design if you’d prefer to text or email. When looking for save the date cards online, browse our collection and be inspired by our elegant, earthy designs to set the tone for your perfect day. Or enquire wirth [email protected] about having something created just for you. Order now at https://thethinktree.com.au/collections/save-the-date-cards

#save the date cards online #save the date cards online australia

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jeremystrele · 7 years

Text

KIOSK by Georgia Perry

Shopping

by Lucy Feagins, Editor

KIOSK by Georgia Perry, a new concept store at 77 Smith st, Collingwood. Photo – Amelia Stanwix for The Design Files

Georgia Perry (left) and her wholesale manager and ‘right hand man’ Zoe, at their new store. Photo – Amelia Stanwix for The Design Files

Finishing touches! Photo – Amelia Stanwix for The Design Files

KIOSK by Georgia Perry, a new concept store at 77 Smith st, Collingwood. Photo – Amelia Stanwix for The Design Files

Reading corner at KIOSK by Georgia Perry. Photo – Amelia Stanwix for The Design Files

KIOSK by Georgia Perry. Photo – Amelia Stanwix for The Design Files

The store stocks a vibrant edit of accessories, gifts and homewares by Georgia Perry and other designers. Photo – Amelia Stanwix for The Design Files

KIOSK by Georgia Perry. Photo – Amelia Stanwix for The Design Files

We wonder if the delicious store interior has been inspired by liquorice allsorts? Photo – Amelia Stanwix for The Design Files

Georgie Perry in store. Photo – Amelia Stanwix for The Design Files

All the things. Photo – Amelia Stanwix for The Design Files

More amazing things. Photo – Amelia Stanwix for The Design Files

KIOSK by Georgia Perry. Photo – Amelia Stanwix for The Design Files

We first met amazing local designer Georgia Perry in 2014, when she was a fledgling freelancer, having just relocated from Sydney to Melbourne. In the 3 years that have passed since then, Georgia has consistently WOWED us with the growth of her self-titled brand, which produces a range of collectible pins, jewellery, bags, stationery, accessories and more.

TODAY marks a new chapter, as Georgia opens her first retail store! KIOSK by Georgia Perry is, as expected, a fun, bright and intensely colourful space, stocking a cheerful edit of Georgia’s own designs (including new homewares!), alongside lots of fun and beautiful things by other indie designers, both international and local.

We spoke with Georgia yesterday about her latest ambitious project !

Hey Gpez! What have you been up to since we last featured you on TDF late last year?

The year has just flown by in a bit of a blur really! Obviously pulling the shop together has been a lot of work, but in between that I have also been working on some fun new projects and collaborations that will be coming out later in the year. We also have some new additions to the GP range launching at KIOSK – including new accessories, prints and our first dip into homewares!

When did you decide to launch Kiosk, and how did it all come about?

I had been very loosely fantasising about opening a retail space for about a year, but it was only a few months ago (on of my early morning walks) that the plan became fast-tracked. I had never really noticed the space before, but on that morning the sun was just shining on this newly empty, perfectly sized space – right in my neighbourhood. As soon as I set foot in the door it just felt right.

What has been a challenge of opening your own concept store? And how have you overcome this?

We’re used to running an online business, but there are so many unexpected challenges that arise with a physical space – especially as we did most of the fit -ut ourselves. Lots of late nights, stress dreams and countless trips to Bunnings!

It’s definitely been the hardest project I’ve ever undertaken (and that’s before the doors are even open) but I’m just very lucky to have an incredible supportive partner and amazing people working alongside me, especially my right hand man, Zoe, who is unflappable, and shares my passion for stress eating snacks!

What are you most looking forward to about having the store open?

Having a physical space where we can launch new products, host events and generally just have fun is really exciting.

I am planning on spending quite a bit of time on the shop floor myself, so I am also just really looking forward to meeting new people and discovering new products to share with everyone.

And what’s next on the horizon for Georgia Perry?

Hopefully a massage, a Bloody Mary and a really big sleep!

KIOSK by Georgia Perry 77 Smith Street Collingwood VIC

Open Monday – Sunday 11.00am – 5.00pm

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