So Watcher is launching a Dropout (it's not called Dropout but they're clearly using the same template format platform thing idk what it's called, and the same pricing structure), and the reaction so far has been wildly different than what I remember from Dropout's launch. I was curious about why that was or if I was just misremembering the Dropout launch, so I went back to the Dropout launch video to compare them and I think I can see where some of the difference is coming from.
If you want to make the comparison yourself: Watcher's Video, Dropout's Video.
I wanna clarify first though that this isn't a knock against Watcher or the fans who are reacting one way or another or anything like that, I genuinely am just fascinated with how different the reactions are to what seems to be the same business decision. This also isn't a 'wow watcher sucks and dropout is so much better' I'm just using them for comparison because they did the same thing with different results. ALSO this isn't about the business decision itself, just the presentation! Disclaimers out of the way, here's the analysis.
Title and Thumbnail
So the Watcher.tv announcement video is titled "Goodbye Youtube" and the thumbnail is Ryan, Shane, and Steven sitting on a couch looking serious, with a dark background. That really makes it seem like they're quitting (which, ok, they are quitting youtube but not quitting quitting). Viewers are already primed to be upset, and it's easier to go from upset to angry than upset to excited, curious, or neutral.
Compare to the dropout announcement video: "How the Internet is Ruining Comedy" - inline with other collegehumor video titles, might make you curious. Thumbnail - Big News! with Sam smiling and a bright background. We know its big news, but he looks happy, and the exclamation point let's us know they want us to be excited. Viewers are primed to be curious and excited.
Tone
The Watcher announcement has 2 main tones. The first half is very sentimental, almost sad or wistful at times, and while there are parts that veer into pride at achievements, it's mostly bittersweet and sentimental. The second half is a bit more uplifting, but still quite serious. It reminded me of a tech announcement, like when they introduce the new iphone or something like that. Very professional, sleek, and serious, which isn't automatically a bad thing! But I do think that's not the vibe a decently-sized chunk of the audience expected or wanted. Many people watch Watcher for the cast's dynamic with each other, humor, and the more relaxed/conversational/friendly feel that most of the series have.
Compare to dropout - excited and comedic tone. Still professional, but also fits the expectations of the viewers. People watch collegehumor for the humor (it was in the name, after all). They also poke a bit of fun at themselves, which lightens the mood, shows self-awareness, and alleviates some of the bad feelings about paywalling.
Focus
The Watcher announcement focuses a lot on the creative journey of the cast and company, as well as how this move will benefit them. Which isn't a bad thing, that's actually quite interesting! The problem here, I think, is actually more about what isn't here - a solid explanation of how this will also benefit the viewers and why the viewers should be excited.
There's a brief description of one new show, and the promise that existing shows will get an upgrade, but we weren't given many specific details about how they'll be improved, and there's only one new show to tempt us into subscribing. Some people will be excited for that, some people won't, and some people will be excited but not enough to subscribe. Having 2 or 3 series (even if it's 1 fleshed out plus a few teasers of what's in production or what is being planned) plus some more details about how existing shows will be improved would've helped. Without that, it really does seem like it'll just be the same stuff viewers were getting for free, but now paywalled, rather than new and exciting stuff. That makes a big difference.
I think with the fans not getting as much focus, this also led to some (accidental, I hope) hurt feelings. Based on what I've seen from fan reactions, all the talk about hitting the peak of what they can do on youtube and wanting more, translated for many people to 'youtube isn't enough' which became 'you (the current viewers) aren't enough.' Which I don't think was their intent! But I also don't think fans are wrong for feeling hurt by that.
Compare to dropout: They clearly explain how the move will benefit fans, and reassure viewers that existing content will stay where it is, and only new content will be behind the paywall. (Watcher clarified this too, but in a comment. It's not in the video itself, which is a huge problem.) They include clips of several new (at the time) series that would be premiering on dropout, including things that specifically could not be made on youtube (due to weed, violence, and sexual humor), so the reason for the shift is clear to the audience.
Advertisers
Both videos contain the sentiment that being monetarily successful on youtube means working to appease the advertisers, and that over time what the advertisers want and what the creators want drifts further and further apart, putting strain on the creators.
However, I think the message gets lost a bit in the Watcher vid. Instead, it leaves viewers with the idea that the main problem is just ads are annoying instead of advertisers putting constraints on content. I'm not even sure what the specific constraints are for watcher, because they didn't give any examples. And the focus on ads being annoying leaves viewers frustrated because people typically either don't mind ads or they already have an ad blocker.
Timing and Size
Okay, this isn't exactly about presentation, but it is still a factor that impacts perception so I'm tackling it. And I'm actually going to do dropout first.
CollegeHumor launched dropout in September 2018. Pre-pandemic, but also pre-Sam Reich as CEO. The company was still owned by IAC. It was a Company, and while it wasn't huge it wasn't tiny either. So launching dropout was a Company Decision, a Business Strategy. Some people were upset about, but it wasn't a personal betrayal (generally, anyways). If I remember correctly, this was also not a high point for the company. They kinda needed dropout to do well to keep things running smoothly (which is why they shut it down and sold it to Sam just 1 1/2ish years later), so the sudden shift made sense.
Watcher Entertainment is a company, but it doesn't feel like one. Ryan, Shane, and Steven own and operate things, but they're also the faces, and they're youtubers. Which makes every business decision they make feel more personal to viewers, especially those who have been watching for a long time. They've also seemingly been doing well on youtube, which makes it more difficult for viewers to understand why the sudden change is happening now. They do talk a bit about it, about the company expanding and wanting to do things that advertisers don't like (which I've already covered). However, mostly the choice to start a streaming platform is framed as 'the next big step' without much clarification on why it's the next big step.
Plus, it's post-pandemic, and a lot of people are still struggling financially with the ripple effects of that. Yes, $6 isn't a wild amount of money, but there have been some months where $5 absolutely meant the difference between paying all my bills or not, and I know I'm not the only one. This, coupled with a lack of clarity about why exactly they're doing this, leads to fans feeling hurt, betrayed, bitter, and frustrated.
Now, presentation and framing isn't everything. No matter how perfect your announcement is, some people are still going to be upset. It's a big change, of course people will be upset! But I do think a more careful presentation would've alleviated some of the hurt and anger that fans are feeling. While I do think a lot of the reaction we're seeing is due to the decision, I think (based on what I've seen) that some of it is also based on the poor communication in the video itself, and that could've been avoided!
So I'm gonna get a little speculative and describe what I would've done. In this hypothetical, they've decided to launch the streaming service and brought me on just for the announcement.
Firstly, switch the title out. If they're married to Goodbye Youtube then add a (and hello...?) after so it's at least obvious they aren't fully quitting. The dark color scheme of the thumbnail fits their regular vibe, but they want everyone to be excited so they should look excited.
Next, let's lighten the tone up. Being proud of what they've done so far is great, but we don't need the sentimental music and bittersweetness. Remember, the goal is to get viewers excited about what come's next - so let's focus on what actually comes next! Talk about specific show plans and mention why they wouldn't work on youtube.
Then, take some time to reassure the fans. Predict a few likely worries and address them in the video. Acknowledge that it's a big change, that it will take time to get used to, and that not everyone will be onboard, and let the fans know that it's ok if they aren't onboard.
Like I said, this wouldn't fix everything. There are a few differences in between dropout and watcher that don't have anything to do with presentation. Dropout launched with primarily new shows rather than new seasons of existing shows, and they continued uploading to youtube relatively regularly in addition to the content behind the paywall, which I do think went a long way to keeping fans happy. At this point it's unclear if watcher will do either of those or not. But, while I don't think it would fix everything, I do think improved communication in the announcement would've helped.
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For pokemon reviews, maybe the spidops or lokix lines?
(Already did the Nymble line here, but as for Tarountula:)
Tarountula is a really good Pokemon, both in terms of concept and execution. A spider that covers its abdomen with silk in a manner representative of a yarn ball works perfectly, and the design gets the point across immediately. This ball protectors them from their natural predators, which is a nice touch. Oddly enough, the yarn ball is actually removable, revealing a small structure at the end of its body that ties it more into its evo.
Visually, Tarountula's stylized eyes and almost sad-looking pupils make it extremely cute, which is compounded by its stylized pedipalps and simplistic legs (so simple it actually has eight of them, a rarity in Pokemon designs). White was an obvious choice for the silk, but this is accented by some green spots on the legs and a complimentary yellow color. Good stuff all around.
You'd expect something as round as Tarountula to evolve into an even rounder, larger spider, but it instead goes into a completely different direction by becoming an ogre spider, well known for looking like you took a jpg of a normal spider and stretched it out lengthwise. Ironically, some of Spidop's features that you would probably assume are inventions by GameFreak are actually just what ogre spiders are like, such as the paired limbs and spinning net traps to catch prey in.
While it might seem like it's lost the ball of yarn theme, it's actually just expanded on it by looking like a spool of thread. The resemblance between the two is more obvious without Tarountula's web ball, but some features remain the same, such as the green-tipped limbs, stylized pedipalps, and four pairs of eyes that wrap around the head. The black color of the eyes specifically resemble an ogre spider's comically large eyes, which are so adapted for night vision that they get destroyed by the sun each day and heal again by night. No, I am not making that part up.
In addition, Spidops also has a special ops kind of thing going for it, with a kind of bullet-proof vest on its chest, goggles, and a stealth-based operatus morandi. It would almost be too much, but it's subtle enough in the design that it thankfully doesn't feel too busy.
My only issues with Spidops are that the limbs feel weirdly flat at the ends, considering it uses them to hold web and snag prey—it might've been nice if they tapered into points, at least with the front ones. I also feel like the brown-on-green palette is muddied and bit low-contrast. Even just a lighter shade of brown/tan would've helped with this while still keeping it camouflaged.
So overall, these are some really good spiders. The sewing theme is integrated into both in two unique ways, they have distinct body types, and Spidops keeps all the best attributes of the insect its based off of and adds an extra special ops theme for good measure. Tarountula also has a bangin' shiny, which doesn't hurt anything either.
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Given that Belobog is so full of snow, I'm kinda sad we never get to see any snowmen anywhere. Like that would have made for such a cute bg decoration!
And I think it would be especially funny for Sampo to make them, not out of pure, innocent whimsy and joy, but like specifically to be a menace smzhnsjd
Like Gepard keeps finding little snowmen out around the frontlines. And normally he would just turn a blind eye to this like he does with other things (like the shitty amateur distillery no one thinks he knows about); war sucks, their own damn leader is trying to kill them and Gepard is treading water just trying to keep Cocolia from using his guards as cannon fodder. If his soldiers want to make some snowmen in their downtime, then they should be allowed that. God knows they've earned it.
BUT SOMEONE IS MAKING SNOWMEN THAT LOOK LIKE HIM, DAMMIT!!!
Gepard keeps finding them down the back alleys and more hidden parts of the frontlines! And they all have the same grumpy little face, with blue-painted rocks for eyes and sometimes even gold-colored bullet casings for hair! And he knows who it is the second he finds another little blue haired, green eyed snowman next to it! Fuckin' Koski is sneaking in here, and easily enough that he has the time to taunt him!
Gepard once found a little Snow Geppie with angry eyebrows and red roses stuck in its blushing cheeks that was handcuffed to a weapons rack, which was when he realized someone had pickpocketed his handcuffs. He punches the head clean off the little Snow Sampo nearby, only to discover that it is also holding his wallet, minus all the shield he'd had in it that morning. Gepard kicks it for good measure.
One time he found a little Snow Sampo offering roses to a little Snow Geppie, and he quickly knocked those over too before anyone else could see them or his red face. He swears he can feel Sampo snickering and mocking him nearby.
Sometimes, Gepard finds little Snow Sampos with tiny sacks thrown over their shoulders, all filled with items that are SUPPOSED to be in the depths of the guarded Silvermane storehouses. Sampo technically isn't even stealing anything, he's just showing Gepard that he could if he wanted to, and poor Gepard is going to pop an aneurysm.
Pela: Good morning, Captain. Have you been outside of your tent yet?
Gepard: No. ....Why.
Pela: No reason. Say, have you heard of any break ins recently?
Gepard: No, why.
And Pela holds open the tent flap and there's a ton of tiny little Silvermane Guards snowmen in tight neat rows, all with their little stick arms up in salute, and each one with an actual, stolen official helmet-mask.
Pela: You run a real tight ship out here, huh.
Gepard: (looooong weary muffled sigh as he drags a hand down his face)
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…Beneath Waves of Sorrow…
Pairing: Joel Miller x F!Reader
Warnings/Content: description of mental illness-related struggles, mention of violence against Infected, pet-names (“darlin’”, “baby doll”, “babygirl”), reader has hair, brief innuendo, videogame Joel but HBO Joel could be subbed in if you prefer! stay kind to your mind <3
Word count: 1058
—
In life there have been times where you’ve felt like you’re drowning. As if somebody has so carelessly tossed you beneath the waves of anguish, grief, and fear that life provided. In these moments, try as you might, you cannot distinguish up from down, left from right, air from water, and you’ll breathe in only to choke while your hands scramble in a frantic dance of an attempt to find purchase on something to stop you going under. Each time your mind is clouded by this fear - or what you assume is fear - you accept the possibility that you might not make it out this time. That those malicious monsters your mind had created will take you as their own, chewing you down until they spit out your bones.
Sometimes you find yourself wishing that those mental monsters could manifest themselves physically for once so you can give them the same treatment that you would to a runner or a clicker — a bullet between the eyes. Or more accurately, you’d fire off as many shots as possible at them and hope for the best. After all, there was a reason that your name wasn’t in with the select group who aided Jackson by patrolling its outskirts and perimeters to keep the community safe. You’d never been much good with a weapon, only ever having been skilled with a kitchen knife but it wouldn’t benefit anybody if you turned up to a Patrol and showed some runners you could do a damn fine job of cutting an onion.
Perhaps that’s why you opt to stay under your covers today, utterly pinned down by the weight of your own thoughts until they sucked you dry of motivation. The bright morning sunlight filters through the gaps in your curtains and a breeze so cold you’d think Jack Frost was paying you a visit passes over you, but you just can’t move. It’s as if an almost-tangible sadness has you in its grasp and you can’t find the strength to fight it off. So, with a heavy exhale you close your eyes and use more energy that you’d think strictly necessary to push a self-pitying thought to the back of your mind — Why do I have to feel like this? It isn’t fair — and time passed. How much of it does, you can’t tell, but you can hear the chitchat and bustle of people around Jackson moving around and getting on with their lives. It makes you wonder why you can’t just do the same.
Eventually, you’re broken out of your reverie by the sound of your bedroom door creaking open and the smell of freshly-ground (or as close to freshly-ground as one can come by in a literal apocalypse) coffee wafts through the air. You open your eyes and turn your head to see Joel just about making it through the doorway, a mug in each of his hands, and a gentle sleep-muddled smile tugging at his lips. It relieves you to admit to yourself that the sight of him does send a wave of brightness through you, pushing you above your waves of sorrow, despite it not totally eliminating the sadness from within.
His greying hair is remarkably messy, clearly not having had the time to comb through it, and his pyjama bottoms sit low enough that his softened belly peeks over the waistband. The smattering of hair over his chest that leads down to his happy trail catches the soft morning light and it sets alive the butterflies in your stomach, fluttering madly at the sight of it. You think back to last night, to the time the both of you definitely should have been sleeping when you’d been given the opportunity to mark it with kisses and mild nibbles as he made such intriguing sounds practically begging you to continue, his hand running through your hair while he tried not to give in completely.
When you’re more aware of the dull hum of his voice in the present you snap back into reality to catch the tail-end of what he was saying. He’s shaking his head but a smile graces his lips. “…How you do it, darlin’.”
“Huh?”
“I said,” he begins in that ever-so sweet Southern drawl of his as he hands you your mug. You take a sip not long after, relishing the too-sweet taste on your tongue. He continues, “I don’t know how you manage to stomach your coffee with that much sugar in it.”
You shrug and take another sip before speaking. “Just special, I s’pose.”
Joel takes a seat next to you and the mattress dips under his weight. It’s comforting that you have someone to share your nights and mornings with who can change how your mattress feels without you paying much thought to it. He sets his own mug on the bedside table before he presses a gentle kiss to the tip of your nose, carefully taking your face in his hands while he brings his forehead to rest against yours. The exhales slowly and gently rubs one of his thumbs back and forth over your left cheek. “I know you’re struggling again.”
It’s not a question.
Your reply comes in the form of a timid nod, not quite able to say it out loud; saying it would mean that you were admitting it properly, that you were admitting the hold your feelings had over you, and you didn’t feel quite ready to do that yet. Instead, you stay silent and bring your left hand to rest atop Joel’s in a tender moment of understanding between the two of you. You know he won’t push you for anything — he never has.
“I’ve got you, baby doll,” He murmurs quietly and manoeuvres himself momentarily out of your hold so he can set your mug next to his before pulling you to lie down with him. You lean your head on his chest and listen to the steady bum-bum-bum-bum of his heart. “I’ve got you.”
You know he does. Ever the attentive lover, he saves you before you go under. One day, you’d like to save yourself; you wonder if you even can.
“I love you,” you tell him. It’s so quiet you’re unsure if he’s heard it.
He hums appreciatively, and now you know he’s heard it. “I love you too, babygirl.”
—
whooo! that was supposed to be a longer piece but i wasn’t feeling up for it at all.
my lovely moots!:
@strang3lov3 @endlessthxxghts @beefrobeefcal @janaispunk
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