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#ivypark
bey-life · 9 months
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txalohagorgeous · 2 years
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Gotta lot of bands,
Gotta lot of Ivy on Meeeee🎾
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kicksaddictny · 1 year
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Adidas x IVY PARK “PARK TRAIL” collection
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According to Adidas
Adidas and Beyoncé’s IVY PARK announce their latest collaborative collection called PARK TRAIL; a new rule-breaking, trail-blazing expression of performance wear from adidas x IVY PARK . PARK TRAIL is inspired by the resilience of the outdoors, the spirit of the streets, and the possibilities of the future.
As with the previous adidas x IVY PARK offerings, this latest drop features distinctive looks with inclusive and gender-neutral sizing in fashion styles, performance gear, footwear and accessories. The line is available in adidas stores andonline at adidas.com/ivypark on February 9th and February 10th in selectpartnerstores, globally. PARK TRAIL is a destination you want to explore no matter the setting . Whether scaling that summit you’ve been training for or exploring inward to reach a peaceful state of mind, it’s clear that the path down the PARK TRAIL is an expedition worth taking. PARK TRAIL celebrates the great outdoors as well as an urban adventure. The Trail will lead you through the concrete jungle or the mountains in style. With the new PARK TRAIL collection from adidas x IVY PARK , both the journey and the destination are celebrated with looks that function equally as fashion and performance.
The Campaign The campaign is centered around embracing exploration and adventure to the fullest and guides us to a place of wonder and revelation through time, space and self-transformation. This experience depicts both the natural and the metaphysical, which can be as literal as an exhilarating walk down a nature path or a city sidewalk or more abstract, exploring inward and discovering new dimensions.
Cast members are depicted in a contrasting urban environment that features natural and unnatural elements infused with inspiration from hip-hop 90’s culture. Images from the campaign are realized with enhanced lighting, bold production design and elevated styling aesthetics. The brand utilizes this narrative to convey the idea of getting lost, then discovering yourself through your own PARK TRAIL.
The campaign stars entertainer and global superstar, Offset and his son, Kodi, supermodel and actress Devon Aoki and rising star rapper/singer Ice Spice. Japanese Instagram star and fashion icon/model, Coco Princess, American NFL Football sensation Jordan Fuller, NCAA artistic gymnast Nia Dennis and professional American soccer player Dani Weatherholt, and professional skateboarder, Diego Nájera round out the diverse cast who bring this amazing campaign to life.
The Collection The PARK TRAIL apparel collection serves as inspiration for how to create your own journey and find your park. As gritty as they are glamorous, these versatile apparel looks re-think classic outdoor styles and interpret them through elevated fabrics, powerful iconography, prints, sequins, camouflage, incorporating utilitarian convertibility. Layering and on-body storage are emphasized throughout the collection, which is conceived for function and fashion. PARK TRAIL will empower you to feel elegant yet equipped for any trek. The palette excites with colors that include Sol Ange (solar orange), Mojave (focus orange), Lake-Her (legacy indigo), Denali Green (wild pine), Yosemite (purple), White Sands (cream white), Pynes (pulse lime) along with a signature Canyon print (camo print).
PARK TRAIL’s footwear elevates well-known IVY PARK classics while adding distinct newness. Taking cues from iconic styles from the adidas archives, PARK TRAIL footwear is thoughtfully transformed through the IVY PARK lens. The IVY PARK TT2000 basketball shoe makes its debut in this collection and is available in two exciting colorways. PARK TRAIL’s footwear is locked down by modern textures, exclusive prints, graphic modular accents, and vibrant colorways, ensuring you’re ready for the formidable journey ahead.
Accompanying accessories for the PARK TRAIL collection are elevated to a new level with transformative, stylish, and versatile pieces. Fully convertible backpacks, bags and hats are all beautifully crafted with utilitarian accents, including carabiners and fastenings that channel the great outdoors. A mixture of colors, prints, and finishes merge these statement pieces together, so you’ll stand out on the trail. Taking cues from the line’s signature adult styles, the IVY PARK kid’s collection features stylish and versatile sportwear, outerwear and accessories – all thoughtfully transformed through the IVY PARK lens.
Notes to Editors
The adidas x IVY PARK “PARK TRAIL” collection consists of:
Fashion highlights including the Camo Sequin Jacket, Camo Fur Coat, Camo Canvas Track Suit
Active highlights including the Circular Knit Camo Crop, Tight, Zip Hoodie
Foundation highlights including the Knit Camo Jacquard Sweater, Camo Hidden Pocket Crew Neck Sweatshirt
Footwear highlights including the IVP Top Ten 2000 (TT2000)
Accessory highlights including the Camo Reversible Bucket Hat, Camo Convertible backpack
Fabrics including camo cotton canvas and cotton twill, camo sequin, camo faux fur, nylon + stretch woven
56 apparel styles (including Inclusive Sizing), 12 accessories, 3 footwear styles (with one tyle, the TT 2000, in two colors)
Unisex Regular and Oversized fits
Men’s Regular and Tight fits
Women’s Tight, Regular and Oversized fits
Sizes from XXXS-XXXXL
Prices from $30 US to $600 US
KID’S COLLECTON
12 apparel styles, 4 kid’s accessories styles, 1 footwear style
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jussstin · 1 year
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Aries season has been doing me right. ❤️‍🔥 [Posted in the back, diamond fangs in my grill. Brooklyn brim with my eyes sittin low. Every girl in here w me got that smoooke.] #photodump #ootd #fitcheck #style #mensfashion #streetstyle #fashion #swarovski #ivypark #aries (at Fresno, California) https://www.instagram.com/p/Cqbe4qfPgkr/?igshid=NGJjMDIxMWI=
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blackberryshawty · 2 years
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It’s not even 10 am and I’m feeling like a combo of posh and sporty spice in this #yohjiyamamoto dress and platform #ivypark sneakers. I’m gonna go torrent spice world rn bye. https://www.instagram.com/p/CdnrruKLMNS/?igshid=NGJjMDIxMWI=
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freshthoughts2020 · 1 month
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YOUNG HOV
Comes Framed + Certificate of Authenticity
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modelrealness · 5 months
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Shop my closet on Poshmark! My username is @olivierkcarter. Sign up with my code OLIVIERKCARTER and get $10.
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biglisbonnews · 1 year
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Another major celebrity collaboration is coming to an end at Adidas Beyoncé and Adidas will no longer be growing Ivy Park together.Read more... https://qz.com/adidas-beyonce-ivy-park-collaboration-end-1850272724
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hubfactscom · 1 year
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"Adidas and Beyoncé Split After Ivy Park Sales Struggles: What's Next for the Pop Star and the Sportswear Giant?"
Adidas and Beyoncé have announced that they will be ending their partnership after struggling to boost sales for Beyoncé’s Ivy Park brand. The collaboration between the sportswear giant and the pop star began in 2014, with the launch of Ivy Park in 2016. However, despite high expectations and significant marketing efforts, the brand has struggled to gain traction in the competitive athleisure…
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pdiariesmag · 1 year
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Beyoncé’s clothing line with Adidas #ivypark has produced weak sales, documents show, leaving a $200 million hole in the company's annual projections 👀 #beyonce https://www.instagram.com/p/CoayYHmIkV6/?igshid=NGJjMDIxMWI=
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xingxsar · 1 year
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The Warner Bros. Presents: The Beyoncé Network "BĒY NET"
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arthurxclaude · 1 year
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12.13.22 A day in the city
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kicksaddictny · 7 months
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Adidas x IVY PARK Noir Capsule Collection
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adidas and IVY PARK unveil the final installment of their collaboration together, titled IVY PARK NOIR. A celebration of movement and materiality, the all-black capsule champions the human form, through silhouettes that epitomize power, freedom and individuality.
The new range represents a culmination of the two brands’ work together, combining adidas’ athletic and functional excellence, with IVY PARK’s signature emphasis on shape, and trend-defying creative vision. Using a singular, black color palette, IVY PARK NOIR intentionally draws focus to fabric, fit and texture, cultivating enduring elegance through sensual, material play.
Considering all chapters of an active way of life- from warm up, to cool down- the collection elevates one’s everyday pursuits through a mix of tight and loose fitting styles. Fabrications include luxurious embossed leather, exposed mesh and lacquered latex that combine to create a complex yet sophisticated capsule. Standout pieces include body-con cropped top and pant, relaxed 3-D molded knit sweatsuits, multifunctional jackets, and the IVY PARK signature jersey.
IVY PARK NOIR’s head to toe offering includes bold and innovative footwear that re-imagines a new era of style and function. Sleek molded and debossed elements add an architectural foundation to the collection’s sneakers, while a chunky, over the knee boot offers utilitarian fantasy.
Designed with the inclusivity endemic to the IVY PARK brand, the range offers sizing from XXS- 3XL and price points from $35 - $350 USD. IVY PARK NOIR will be available in select adidas stores, online at adidas.com/ivypark and in select partner stores globally beginning October 12, 2023.
The Campaign
Drawing inspiration from the Film Noir genre, and strength and dynamism of the photographers the likes of Helmut Newton and Richard Avedon, the campaign lauds the essentialism of the all-black line.  Elevated black and white portraits, taken against a soft white grey background, are offset by a playful spotlight that imbues the images with intrigue, and freedom. The campaign, like IVY PARK, upholds fearless confidence, celebrating those that move through the world, unapologetic in their self-expression.
Notes to Editors
The adidas x IVY PARK NOIR collection consists of:
Fabrics and trims:
Jersey
Leather
Mesh
3-D Molded Knit
Spandex 
Twill
Velvet
Colorways:
Noir
Vantablack
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jakmirbrudny · 2 years
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odkrywanie w miastach własnych miejsc, do których nikt nigdy nie przyjdzie, bo nie ma nawet najmniejszego powodu by pomyśleć, że za rogiem może kryć się coś specjalnego #mysecretplace #cottagecore #darkacademia #summer #poland #aesthetic #ivy #ivypark (at Kraków Old Town) https://www.instagram.com/p/ChxIY40IkNu/?igshid=NGJjMDIxMWI=
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130w · 2 years
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#beyhive #nylonmag #ivypark #musicblog #liveart #youwontbreakmysoul https://www.instagram.com/p/CglFR3NsyvB/?igshid=NGJjMDIxMWI=
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ericazworld · 2 years
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Good girls do what they��re told, bad B1TCHES do what they want. #EricazWorld #ivypark #ivytopia #brooklyn #mixedgirl #protectivestyles #fenty (at Brooklyn, New York) https://www.instagram.com/p/CgdC2EQM1yL/?igshid=NGJjMDIxMWI=
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