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msgrumpygills · 3 years

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Social Media Anon Here!

Firstly, never change Grumpy ;) you are probably the only person on Tumblr to LISTEN to another view and let it change a prejudice.

Secondly, the Padagram/Social Media change bus continues. Don't be fooled people will be looking at positive and negative reactions to that change on social media.

So here goes!

1. They are starting to market season 2 of Walker in Hiatus. That really doesn't happen. That means they know they need to target new viewers. They are acknowledging they have a problem. The main problem is Jared either didn't learn enough about production quality on SPN (Jensen/Misha were both more interested in behind the camera's) or that he thought he could stick a Stetson on and we all had such sh1t for brains we'd watch anything. So they need a viewer boost DESPARATELY and are going all out to (a) persuade Walkers remaining viewer(s) that it's worth sticking around and (b) get back old viewers or convert 1m+ viewers to season 2. So now we see all the cast (and Keegan has more followers than Jared and Lindsay has a VERY engaged following) trying to persuade their followers how fabulous Walker is. Expect this scrabbling to continue if they want their COVID paychecks.

2. Connected to 1, Jared has started trying to break out of the fandom bubble. I don't think he's trying for power couple (the clue in a power couple is that two FAMOUS people get together and create a super brand, here we have one niche C famous guy and a hanger on wife), I think we are in Jared profile raising and trying to raise his recognition score, which is probably a little low having half assed it in the last year and a half. He's doing it by scatter-gunning so I'm not sure it's going to stick.

3. Connected to 2,

(i) if I run my algorithm clean laptop with a "Jared Padalecki" news search, I get (a) a daily mail article on Jared "clarifying the rift" (b) a "hello" magazine saying he's been "inundated with support after death of "family member"" (c) the new york times article on Walker and Supernatural. It then goes into a variety of articles about Jared raising money for Holly's family (fucking atrocious in my view to use her death for publicity) and a series of derivative articles on his mantrum and later explanation. ONLY THE NEW YORK TIMES ARTICLE MENTIONS WALKER other than as a throw away, all of the others link to Supernatural only. Walker isn't on the main radar of anyone as a show. It's not mainstream enough to mention. it has ZERO buzz.

(ii) if I run the same search on my compromised tablet, I get a SEA of fluff articles "jared padalecki goes to venice", "jared padalecki's wife wishes him a happy birthday" "jared padalecki goes to watch soccer" "jared padalecki goes to the wrestling". I'm expecting "Jared Padalecki defecates regularly" tomorrow.

At the end of that I get the same articles as in (i) but the majority of his publicity is still going through the fandom and the, not very viewed, endless zine type websites that update on every episode of every geek show every day.

So we are seeing, and I expect it to continue, a break out Padalecki, (who knows he and his forehead may wish to have a final crack at films), and a fluff Padalecki, trying to stay relevant a year after SPN relevance ended, because he hasn't got the same push for season 2 of Walker as he had for season 1 and Walker has zero presence. No one, not even the fans are talking about Walker.

Will it work? I don't think so. Keegan has 7m followers on Insta and that's because he's a photographer and writer and it's interesting. I would follow his account (I don't), but certainly it isn't a Walker instagram.

Jared is a clever guy, but he's boring on social media. He has a limited appeal. He does family snaps, hunk snaps, flogs orange pee and flogs his show. He says "family" and "mantra" a lot but that's really it. The clue is, if you didn't know who he was and came across his instagram you wouldn't follow him. Why would you? For a video of a guy running up steps? A smug picture of two middle aged men trying to flog you something?... (oh and lots of "brother" comments on Keegan's social media, which is irritating. It's like he thinks that is his repeatable formula and it isn't).

His media approach won't work because advertising and exposure pushes a product. In TV's case, it's not a one off product and there is a lot of competition. Product Jared needs to be more interesting (his mantrum's are the only exciting thing about him - and that is tragic) and his TV show just needs to be BETTER, well, a LOT BETTER.

Soooo, expect the Padapush to continue, but it's not about a couple, it's about individual marketing and for Jared breaking out of SPN bubble. For Gen, it's her tag along profile that she'll never break out of. She'll have to be satisfied with her superpower of being able to persuade people to buy toothbrush's and dog food (if she can).

Expect though the couple's bit to die off a little. Jared is getting over exposed. His engagement rating is plummeting (nearly 3% is a plummet) because of the repetitive photo content. He'll have to back off or people will switch off (I have already). What makes me laugh is.... from the dawn of time when cavemen took their wives 2 miles away for a new cave weekend.... NO ONE HAS EVER BEEN INTERESTED IN SOMEONE ELSE'S HOLIDAY SNAPS.... Gen and Jared apparently need to learn that lesson...

I might stop these posts now because, well, it's gotta be a bit boring for you and I write LONG. :)

Stay safe and wear your masks ;) xxx

I don’t want you to ever ever change, lovely! Also, I’m NEVER bored by your messages! You put so much effort into the research you do and the messages you send and it’s appreciated! <3

I started following Lindsey on IG because she seems pretty genuine, and her cat is way too cute! Plus, I like her attitude. I haven’t followed her for the whole Walker season, but even she doesn’t post a lot about it. She posts interviews and then posts about that night’s episode, but other than that, nothing. Can’t speak for Keegan, but how are fans and non-fans supposed to be excited about a show when the people STARRING in the show can’t be bothered? Maybe they’re all aware of how shitty it is or maybe they’re lazy, but it doesn’t make sense.

I’m always interested to see the difference in an “algorithm-free” setting and one that has an algorithm. I always figured Google was the same for everyone, but seeing the difference in articles you’ve outlined is insane. It really just goes to show that Jared isn’t the star that his stans think he is. He’s not as important as they think he is, he’s just an actor. It’s even more jarring to see just how little Walker is talked about at all. All of my devices probably have been “contaminated” when it comes to algorithm so I can’t really speak personally about the public and fans talking about Walker or not talking about it. I can say that on the posts about Walker from the Supernatural Facebook page, a good chunk of the comments are people saying they stopped watching, never got into it, or thought it was trash. There are only a handful of comments talking about how they enjoy the show.

I think it was disgusting for him to use a fan’s passing for publicity. And no, I don’t think it was anything other than a PR stunt. Her family had a GFM going that was promoted by plenty of the case INCLUDING GEN, so you know he knew about it. But for him to make his own special one and then have articles posted everywhere about how charitable he is? That’s gross PR bullshit and I hope it backfires.

I still follow a few Supernatural fans, Jared fans, Jensen fans, etc. on Tumblr and even they aren’t mentioning it. I think maybe the hardcore Jared stans post gifsets or whatever, but I don’t see much praise for the show itself, just Jared’s looks. Even the fans aren’t biting and that would make me reevaluate everything if I was Jared.

I'm expecting "Jared Padalecki defecates regularly" tomorrow. This made me laugh way too hard!

who knows he and his forehead may wish to have a final crack at films You are on a ROLL! Maybe I’ve become biased, but I can’t see Jared doing films. I mean, I could see him doing like a side character role or something small, but I can’t see him having a big part of a movie. Like I said, maybe that’s me being biased but I see him staying in TV. I could be proven wrong, but I don’t know.

I agree about Jared being boring on SM. I used to get some giggles from his Twitter posts and even some of his early IG posts because they were goofy, clever, and candid. It showed his humor and was more personable. Now it’s just all fake and comes off as someone whose only motivation to engage with fans is money and that’s a big turn off.

For me personally, I think that if instead of the “couple goals” bullshit that they try to push for their lavish trips, if they just posted cool pictures they took of different locations, activities, food or whatever, that would be more palatable than all the “Look at my hubster and I! We’re in Italy! Look at how in love we are!” But maybe that’s because I’ve become a bit of a photography nerd?

I guess time will tell whether or not Jared will make positive changes and if Walker can be saved, but I’m not really optimistic about it.

I AM optimistic about your takes on things so keep them coming! Long posts or not, I love them! <3

#grumpy answers #social media anon #anti jared padalecki #anti walker

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