This time last year the fashion world was introducing the fall collection for 2020. It was the last time the industry had a traditional in person fashion week reveal for designers fall collection.
Over the last year we have all felt the tangible changes in the fashion industry. With retail moguls like Macy’s closing down many of their stores to global fashion week cancellations from Paris to New York and Milan, the industry has had to make serious adaptations to stay afloat.
In the fast-paced world of runway fashion the seasons are revealed in opposing times of year; Spring/Summer in September and Fall/Winter in February. In September of 2020 we saw the Spring/Summer 2021, SS21, collections from couture and ready-to-wear designers.
Virtual fashion shows became very prominent as designers began to adjust. Jeremy Scott from Moschino created a cinematic experience through a quirky strings-attached puppet show runway. This runway film was inspired by the origins of haute couture and completely starred handmade puppets with puppet sized versions of the entire collection.
Dior created an ethereal Tarot collection film uncovering their SS21 collection. Each look was inspired by a different Arcana from a deck of celestial tarot cards. Other brands like French brand Jaquemus kept a more traditional in-person runway show for their SS21 Collection.
According to Trend Spotter, an online fashion magazine, there were a few trends inspired by SS21 Fashion Weeks. The 80s called and oversized blazers are back, along with a 70s callback to yellow and light brown wardrobe pieces. Pastels and yellow purses seem to be prominent as well.
A few weeks ago, the Fall/Winter 2021, FW21, fashion weeks ran around the world. Givenchy dazzled online audiences with a live stream on YouTube of their women’s and men’s Winter 2021 ready-to-wear collection. This film begins in the catwalks above the runway with suspenseful music and quick clips of several looks.
Another notable fashion house film came from Virgil Abloh with Louis Vuitton revealing their Menswear for FW21. This film has a much more serene start and leads you into a green marble labyrinth. With events of social and racial injustice climaxing over the last year, Abloh created a collection called “Ebonics,” exploring his African heritage to express black consciousness in the fashion world. Abloh has had to navigate being a black American creative director in the European fashion world, which can be a feat in itself.
Some may say Abloh was performative, others may think this was a progressive move. Fashion has always been about making a political statement and Abloh achieved this without misappropriating black culture like many brands have notoriously done so in the past.
To read more please visit Page 6 in the link provided for The Observer newspaper.
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