#for clout or relevance or whatever else *without* that drive to do so for any meaningful reason

[sincerelyreidburke]

Ok wait so that stupid post about me wanting to marry the insanely cool Reid Burke actually makes me want to know: how does Reid's life play out? We know he becomes a comedian and goes to Sp*ncer's wedding, but what else?

I was in such a Reid mood the night you sent this ask that I almost wound up answering it straightaway, despite it not being the designated drama club day of Monday. In the end, I had to eat dinner that night, and decided I wanted to write the ask fill when I could actually pay full attention to it— so we’ve waited until now to address this topic.

Here’s the post that sparked this ask. I was going on and on about the forthcoming drama club fic on ao3 (which, by the way, new chapter or possibly chapters tonight), and I wound up shitposting about how I love Reid. Via agreed.

And now we’re here! So in the spirit of it being Monday (not evening, but still Monday), I am going to tell you about Reid’s post-college future. For the curious mind.

You’re right, Via— Reid becomes a comedian, and yes, he does go to Sp*ncer’s wedding for the sole and deliberate purpose of wanting to tell fake stories and get free food. By the way, here’s a fun post about the dynamic between Reid and Spencer, which you will see in more depth in the future chapters of the drama club fic.

Also, this was pointed out to me quite a little bit ago in the comments on the first fic with the drama club characters, but the naming of two characters who interact a lot as Spencer and Reid respectively is apparently a Criminal Minds reference. I don’t actually watch that show. But I thought you should know I’m not doing this on purpose.

Anyway, Reid’s future. Let’s talk details.

- He graduates with honors from Kiersey because he deserves it and I love him. His major is a double, in history and theatre. That’s a weird double major, and screams ‘struggling to find a job’, but who cares. Let him live. And before you roast me for roasting humanities students, I’m a double major in history and religion, so I’m in the exact same boat as Reid and his brethren.

- Before I even talk about Reid after graduation, I want to talk about Reid’s love life, because it becomes relevant when talking about his future. He has the same girlfriend from his freshman year at Kiersey all the way up until they graduate. This makes it sound like they break up when they graduate. They don’t. I was just trying to illustrate that they date the whole time.

- Bri, Reid’s girlfriend, is featured very briefly in this ficlet (which now doubles as the drama club fic prologue on ao3). I think I also had Reid talk about Bri in the drama club ask game awhile back, because there was a question for everybody about whether you’re in a relationship.

- From Missouri with a major Midwestern accent to prove it, Bri (her full name is Brianna) is an art student through and through. She probably knew Lardo, although Lardo was two years ahead of her. Her focus is in ceramics, but she also studies art history, so her future is not only in selling her own art but also in working in a museum/gallery.

- That’s important for you to know with respect to Reid only because I am now going to reveal to you that, even though they are both from the Midwest (Reid is from Wisconsin), Reid and Bri move to New York (City) after graduation. Bri secures a job at the MET because I want her to prosper in her artist ways, while also selling her art on the side, and Reid...

- Oh, Reid. :)

- Alright. The first thing of many things. Reid and Bri have literally no money. They’re in serious student debt, and their apartment is so small that their bedroom is also their kitchen is also their living room, and it’s also not even a clean/nice apartment, so basically: living is rough.

- Why do they do it? For the love of the struggle... nah, because they’re starving artists and this was sort of always their plan.

- It’s true, and always has been, that Reid wants to be a stand-up comedian. Through his time at college, Reid does open mics and even goes off-campus for really small shows at clubs in Boston or Providence or wherever he has to drive to get onstage for ten minutes. Actually, bold of me to assume Reid has a car on campus. Correction. He will Uber. Or get somebody to drive him. I’d say Jhiron, because they’re best friends, but Jhiron is from Philadelphia and also definitely doesn’t have a car on campus.

- So, like, whatever. Maybe someone else who lives in their senior apartment has a car. Or maybe Reid goes through increasingly ridiculous public transit adventures just to get to some random comedy club in, like, Hartford, Connecticut. The point is that he does all of this, because it’s what he loves to do, and it’s his dream.

- Here’s the thing about a dream, especially a dream in the arts. That shit is difficult to achieve. When you enter the real world, even if people all your life have told you that you’re good at whatever your hobby is, odds are you’re not that special.

- Reid knows this. He may be a smartass, and he puts forth this boisterous persona, but Reid is an incredibly humble person. He knows he isn’t special, and that if he wants to achieve his dream, it’s going to be hard. Why am I getting the one song about having a dream from Tangled stuck in my head right now. Don’t let me imagine the guys in the drama club doing a re-enactment of that scene.

- All of this tangential material (though I’m bold to assume this entire post isn’t incredibly tangential) is to tell you that Reid gets to New York after graduation and immediately commences The Struggle of a performance artist trying to make it big.

- As you can imagine, this is a long and arduous process which is only rewarding some of the time. He does, by the way, work a few day jobs (a lot of food-service and minimum wage stuff) while he spends his nights trying to do the comedy stuff.

- Factors against Reid include: the fact that he’s barely squeaking by financially, the sheer probability of having actual success in such a difficult industry to crack, the fact that Bri’s parents think he’s a loser who is never going to get a real job...........

- One time he literally tries to break up with her because he thinks he’s dragging her down, and Bri is like, no. :)

Reid at 3am, feeling sorry for himself after getting home from a club where his set fell flat and it was awful: I’m breaking up with you because you deserve a better life than this—

Bri: No

Reid: ???

Bri: Go to bed and we’ll talk about this in the morning :)

Reid: But we’re breaking up?

Bri: No we’re not :)

*In the morning*

Reid: (wakes up and immediately panics because he tried to break up with Bri last night and how could he be so stupid????)

Bri in the kitchen already drinking her coffee: So are you done?

- Anyway. Reid does the whole struggling/starving artist thing for a couple of years. To his credit, he refuses to give up entirely, even when it gets really difficult. He’s working pretty much 24/7 and it’s a grind.

- Because this is my party and I love him, though, he does eventually get his big break. I want him to work for SNL, actually. I feel like that’s how he really starts getting started. From there, he builds an actual career, and he starts getting noticed, and, well. That’s that.

- He and Bri get married right around the same time he gets that job. They’ve been engaged for, like, three or four years.

- Reid is really good at making people laugh and he’s really gracious about the fact that he gets to do that to make a living. :’)

- Other things: yes, he goes to Spencer’s wedding, which takes place after his big break, because Spencer invites him because he’s famous and Spencer wants clout.

- “Spencer sucks major ass. Why does Reid bother going to his wedding?” Because Reid knows he sucks, and Reid likes to cause problems on purpose. [Insert goose emoji if there was such a thing.]

- By the way, Reid never intends to (and doesn’t) ruin Spencer’s wedding. He just refuses to allow the clout-chasing occur that drove Spencer to invite him in the first place.

- I’ve never actually planned out specifically the idea of Reid and Bri having kids, but I know without a doubt that they would have them. I just haven’t named them, or thought of how many they would have. It’s likely 3 or 4. Reid would be a really good dad. Why am I about to cry right now?

Okay, so for the moment, I hope this satisfies your want for future Reid content. This is so peripheral and meta that I feel very annoying for posting it at all, but in my defense, I was asked. And thank you, Via, for asking, because I’ll use any excuse to talk about the insanely cool Reid Burke.

The ask box is open for anything anyone’s heart desires, no matter how peripheral!

#the insanely cool reid burke #kiersey drama club

[roypstickney]

Sales Pages: High-Converting Tips & 5 Can’t-Miss Examples

Sales pages are like the powerlifters of landing pages. Or, if team sports are more your thing, they’re the MVPs.

Where most landing pages provide immense value by setting you up to score a sale—perhaps by generating, vetting, or capturing leads—a sales page makes the touchdown itself. (Am I doing this sports metaphor thing right?)

In other words, sales pages have loftier goals than your average product page or landing page. Rather than aiming for downloads, signups, or click-throughs (all of which play a role in finding and nurturing leads), the purpose of sales pages is turning ad clicks directly into paying customers.

Suffice it to say, the pressure is on. Your sales pages need to come through with the win, which means you need to know how to create a high-converting sales page for every campaign.

In this article, we’ll tell you what makes a great sales landing page and show you how to create a sales page that actually converts clicks into customers. Plus, we’ll look at what you can learn from some of our favorite real-world sales page examples.

But first, let’s answer some of the most common questions related to sales pages for online stores and services.

Everything You Wanted to Know About Sales Landing Pages

What is a sales page, exactly?

A sales page is a dedicated landing page built to convert ad traffic into customers. You can think of sales pages as the modern sales letter, but more targeted and data-driven.

A good sales page is more than just a convenient place to send click-throughs. It’s the best place to send someone who clicks on a targeted ad, whether you’re running paid ads on Instagram or an email marketing campaign.

Why do I need a sales landing page?

Compared to online stores, sales pages convert better in terms of volume and revenue. In fact, landing pages have been shown to convert 2X as many visitors into customers and increase average customer spend 2X. Whoa.

A big reason for this is that online stores have built-in distractions that can pull visitors in multiple directions (things like links to related products, promotions, shipping details, etc.). You use a sales page when you want to maintain momentum and ensure shoppers only have one thing on their mind: making the purchase.

What separates a sales page from a typical landing page?

Like every great landing page, a sales page is built around a specific conversion goal. However, when it comes to sales page design, the objective isn’t just any old conversion—it’s getting visitors to actually buy. In order to close the deal, a sales page might be longer than the average landing page, especially for bigger purchases.

What about product pages vs. sales pages?

If you already have product pages, do you still need sales landing pages? Um, heck yes! Unlike product pages, which highlight features in depth, a sales landing page is built specifically to convert. That means visitors see the exact information they need to make a purchasing decision, without the distractions typically found on a product page.

Plus, sales landing pages are more flexible than traditional product pages. They can be tweaked and tested and updated before you could even begin making changes to the rest of your website.

How Do I Create a Sales Page That Converts?

A sales landing page is a tool to drive, well, sales. As such, it must be carefully designed to motivate leads to take action. Whether you’re creating a new sales page or hoping to optimize an existing page, there are a few key notes you need to hit. So, what goes into crafting a high-converting sales landing page?

Your sales page needs to match the ad so visitors instantly recognize that they’re in the right place. Nothing derails a potential sale faster than a page that has little or nothing to do with whatever was featured in the ad (this is basically the ecommerce version of catfishing).

This is perhaps the most important (and often underestimated) part of an effective sales page, so here’s a quick example.

Let’s say you’re marketing a subscription service for a range of fancy jams and jellies, but this month you’re using paid ads to promote lavender honey from a local farm. It’s seasonal and supplies are limited, so it’s not something you want to add to your website’s regular catalog.

Whoever clicks on that ad has already told you they’re interested in the lavender honey (why else would they have clicked?). That means they don’t want to see that you offer ice wine jelly or canning supplies (at least, not right at that moment).

So, what does your sales page need to do? Show them the honey—and, hopefully, they’ll show you the money. Sweet, right?

Use persuasive copy. Your sales page needs to do the job of a salesperson, which means compelling leads to open their wallets. The headline should convey immediate benefits and the body copy should be used to address sales objections, answer potential questions, and compel visitors to click ‘buy.’ 

Show the product in action. Sometimes, simply showing the product in use is the best way to communicate value. Include visuals of the product in action to get customers excited about their upcoming purchase.

Build trust with social proof. Address potential sales objections with real testimonials from existing customers. This helps potential customers see the value your product provides and adds credibility to your claims.

Provide clear next steps. You don’t want to pay for ads that lead to a dead end. Maintain momentum by featuring a single, straightforward call-to-action on a prominent, clickable button so the next steps are 100% clear.

Ready to build a high-converting sales page of your own? Check out our library of 100+ ready-to-use sales page templates and start selling more today.

High-Converting Sales Page Examples Created with Unbounce

1. Dinnerly

Image courtesy of Dinnerly. (Click to see the whole thing.)

From the creators of Marley Spoon, Dinnerly is an alternative meal kit service for the budget-conscious home chef. Their price per meal is roughly half of typical meal kits, but their recipes still pack a full-plate, high-quality punch. They’re able to pull this off by minimizing costs related to packaging and marketing.

For this campaign, Dinnerly advertised on Reddit and sent click-throughs to the sales landing page shown above.

Why does this sales page convert so well? This page is built specifically for leads from a single source: Reddit. From the headline to the CTA (“Claim My Reddit Discount”), everything about this page is tailored to the leads who click through from a Reddit ad campaign. Greeting visitors with “Hi Reddit!” immediately tells them they’re in the right place. As we scroll down, the page continues to match both the source and the brand.

What can you learn from Dinnerly? What can other marketers learn from this example and apply to their own pages? The big takeaway here is to match the message and design of your sales page to the ad. If you want to run similar campaigns across several sources (say, Reddit, Facebook, and Instagram), you should consider building and customizing variant sales pages for each one.

2. Ruby

Image courtesy of Ruby. (Click to see the whole thing.)

Ruby provides virtual reception and chat services to a wide range of businesses. On this sales landing page, they’re speaking directly to business owners who need live phone support.

Why is this page so great at selling? If you’re looking for inspiration on how to write a sales page, this is it. Both the headline and supporting copy reinforce benefits in terms relevant to the audience. 

All of the content (including benefits, visuals, and pricing information) is targeted towards businesses that need virtual reception and are concerned about missing customer calls or not being able to handle after-hours conversations.

This landing page also wins because it:

Frames customer testimonials as “Success Stories” to add clout to standard social proof. 

Features data from customer surveys to demonstrate proven results.

Emphasizes their money-back guarantee, which addresses some of the biggest sales objections. (“Is it worth the cost? Will I regret this purchase?”)

Minimizes external distractions by focusing on the receptionist services (rather than looping in their live chat offering).

Visually divides sections and uses color-blocking to make it easier to scroll for relevant information.

What can you learn from Ruby’s sales page example? A good sales page provides answers to everything potential customers need to confidently make an informed purchase. Even if you offer tiered services (like Ruby’s monthly packages of 100, 200, or 500 receptionist minutes), you can leverage a single sales page to drive conversions for all of them. The key is to aim for transparency about pricing and packages, so leads don’t have to click away from your sales page to learn more. 

If you need to provide extra information that doesn’t fit on the main page, you can use lightbox popups like Ruby does for their monthly plans. This is a clever way to keep visitors on the page without bogging down the main content with excessive details that might not be relevant to each visitor.

3. Thistle

Image courtesy of Thistle. (Click to see the whole thing.)

Thistle is a ready-to-eat meal subscription service that specializes in nutritious, plant-based dishes made from local ingredients.

Why does this sales page get results? One of the simplest things that makes a sales page effective is focusing on the benefits instead of features. The headline highlights what the visitor cares about most (meals that are “so deliciously easy”) and the rest of the copy uses language that says Thistle truly gets what their audience wants. 

Even though text only takes up a third of the space above the fold (allowing that bright, veggie-filled salad to do much of the talking), all of these heavy hitters are visible before we scroll down: “no more groceries,” “fill your fridge,” “super healthy,” “gourmet meals,” “less cost.”

How can you apply these lessons to your own sales pages? In a highly competitive space, you need something that makes you stand out. Your sales page should balance speaking to your audience’s needs (which your competitors are likely also doing) and emphasizing your unique selling point (which is specific only to your brand). For Thistle, this means highlighting the traditional convenience and benefits of a meal delivery service, but also leaning into the health benefits that set them apart.

Craving more inspiration for your sales page design? Take a look at how Indochino and Packlane use Unbounce sales pages to fuel their digital marketing strategy and online sales.

4. Solo Stove

Image courtesy of Solo Stove. (Click to see the whole thing.)

This sales page is part of a retargeting campaign for customers who’ve already purchased the Solo Stove and potentially other accessories.

What makes this sales page a winner? There are a few reasons why this sales page is so effective. Not only does it appeal to the community that’s built up around their brand, but it also uses visuals that show the product in action.  

Plus, by introducing the shield as their “most-requested accessory,” Solo Stove implies that their customers already want this. This serves two purposes.

First, for anyone who may have actually requested the shield, this page offers pure validation. If you even thought about wanting a shield for your Solo Stove and saw this campaign, you’re pretty much guaranteed to buy into it right away. As for the rest of Solo Stove’s customers retargeted by this campaign, the idea that it’s highly requested primes them to convert by building social proof right into the offer. 

This page also makes use of a clever CTA (“Claim your Shield” above the “Shop Now” button) that suggests Solo Stove customers are entitled to the shield after eagerly awaiting its release.

What can you learn from Solo Stove? When you offer multiple products, using sales pages creates space to focus on just one item at a time. That said, you can play around with the formula to best serve your campaign. Unlike most of the other sales pages we’re discussing today, this one breaks the mold a little by linking out to three purchase pages instead of driving all traffic to one. 

Solo Stove included three separate “Shop Now” buttons to match the three sizes offered. However, splitting up traffic works here because anyone who clicks on this ad is already a Solo Stove customer. That means they already own a fire pit in one of these sizes—and since the shields are named to match each size, there’s no question of which button each customer should click.

5. The Coffee Network

Image courtesy of The Coffee Network. (Click to see the whole thing.)

The Coffee Network is an Australia-based coffee marketplace for bean lovers with an appetite for trying new blends.

What makes this sales page stand out? Presumably, the audience here is already interested in coffee and likely searching online for the best coffee or, more specifically, the best coffee in Australia. That said, this sale page still has to sell—especially because the target audience is likely unfamiliar with the Coffee Network.

With a focus on benefits and customization (roasting method, strength, and flavor), the copy describes the coffee finder tool both clearly and succinctly. The three steps under “How It Works” are easy to understand at a glance. The call to action repeatedly urges coffee lovers to “try now” and the heading and body copy reiterate how simple it is to use.

Aside from a single link in the footer that leads to their homepage (which prevents leads from bouncing if they aren’t quite ready to buy), this sales page is free of external links and distractions. Including minimal links, offers, and buttons helps keep leads on the page until they’re ready to “Try Now” or grab more information from the website.

What can you learn from this sales page example? Shorter landing pages work best for products that are simple, smaller purchases (i.e., products that don’t require as much deliberation or persuasion). For most of us, buying coffee isn’t all that complicated. So, in this example, a short and simple sales page hits the spot. The ideal length of any sales page depends on what you’re selling. However, when it comes to deciding what to include on your sales page, quality content always trumps quantity.

Need even more sales page samples in your life? Check out our list of 27 landing page examples that drive online sales.

Put the Power of Sales Pages to Work for Your Business

It’s easy to assume that whoever clicks on your ad is interested in your business—in which case, it would make sense to take them to your online store or product page to learn more about your offerings. But, as you know, that’s not why shoppers click ads for individual products or services. 

They don’t care about the rest of your product line (at least, not at that moment). They just want to know more about what you promised them in the ad. So, sending ad traffic straight to your website or product page likely isn’t going to lead to a sale.

Even if you have products or services that practically sell themselves, creating a campaign-specific sales page prevents leads from getting lost on your website instead of following through with the purchase.

If you want to grow your online sales without scaling your sales team (and costs), you need dedicated sales pages built to drive revenue. Discover how sales landing pages can take your conversions to the next level.

[itsjessicaisreal]

Sales Pages: High-Converting Tips & 5 Can’t-Miss Examples

Sales pages are like the powerlifters of landing pages. Or, if team sports are more your thing, they’re the MVPs.

Where most landing pages provide immense value by setting you up to score a sale—perhaps by generating, vetting, or capturing leads—a sales page makes the touchdown itself. (Am I doing this sports metaphor thing right?)

In other words, sales pages have loftier goals than your average product page or landing page. Rather than aiming for downloads, signups, or click-throughs (all of which play a role in finding and nurturing leads), the purpose of sales pages is turning ad clicks directly into paying customers.

Suffice it to say, the pressure is on. Your sales pages need to come through with the win, which means you need to know how to create a high-converting sales page for every campaign.

In this article, we’ll tell you what makes a great sales landing page and show you how to create a sales page that actually converts clicks into customers. Plus, we’ll look at what you can learn from some of our favorite real-world sales page examples.

But first, let’s answer some of the most common questions related to sales pages for online stores and services.

Everything You Wanted to Know About Sales Landing Pages

What is a sales page, exactly?

A sales page is a dedicated landing page built to convert ad traffic into customers. You can think of sales pages as the modern sales letter, but more targeted and data-driven.

A good sales page is more than just a convenient place to send click-throughs. It’s the best place to send someone who clicks on a targeted ad, whether you’re running paid ads on Instagram or an email marketing campaign.

Why do I need a sales landing page?

Compared to online stores, sales pages convert better in terms of volume and revenue. In fact, landing pages have been shown to convert 2X as many visitors into customers and increase average customer spend 2X. Whoa.

A big reason for this is that online stores have built-in distractions that can pull visitors in multiple directions (things like links to related products, promotions, shipping details, etc.). You use a sales page when you want to maintain momentum and ensure shoppers only have one thing on their mind: making the purchase.

What separates a sales page from a typical landing page?

Like every great landing page, a sales page is built around a specific conversion goal. However, when it comes to sales page design, the objective isn’t just any old conversion—it’s getting visitors to actually buy. In order to close the deal, a sales page might be longer than the average landing page, especially for bigger purchases.

What about product pages vs. sales pages?

If you already have product pages, do you still need sales landing pages? Um, heck yes! Unlike product pages, which highlight features in depth, a sales landing page is built specifically to convert. That means visitors see the exact information they need to make a purchasing decision, without the distractions typically found on a product page.

Plus, sales landing pages are more flexible than traditional product pages. They can be tweaked and tested and updated before you could even begin making changes to the rest of your website.

How Do I Create a Sales Page That Converts?

A sales landing page is a tool to drive, well, sales. As such, it must be carefully designed to motivate leads to take action. Whether you’re creating a new sales page or hoping to optimize an existing page, there are a few key notes you need to hit. So, what goes into crafting a high-converting sales landing page?

Your sales page needs to match the ad so visitors instantly recognize that they’re in the right place. Nothing derails a potential sale faster than a page that has little or nothing to do with whatever was featured in the ad (this is basically the ecommerce version of catfishing).

This is perhaps the most important (and often underestimated) part of an effective sales page, so here’s a quick example.

Let’s say you’re marketing a subscription service for a range of fancy jams and jellies, but this month you’re using paid ads to promote lavender honey from a local farm. It’s seasonal and supplies are limited, so it’s not something you want to add to your website’s regular catalog.

Whoever clicks on that ad has already told you they’re interested in the lavender honey (why else would they have clicked?). That means they don’t want to see that you offer ice wine jelly or canning supplies (at least, not right at that moment).

So, what does your sales page need to do? Show them the honey—and, hopefully, they’ll show you the money. Sweet, right?

Use persuasive copy. Your sales page needs to do the job of a salesperson, which means compelling leads to open their wallets. The headline should convey immediate benefits and the body copy should be used to address sales objections, answer potential questions, and compel visitors to click ‘buy.’ 

Show the product in action. Sometimes, simply showing the product in use is the best way to communicate value. Include visuals of the product in action to get customers excited about their upcoming purchase.

Build trust with social proof. Address potential sales objections with real testimonials from existing customers. This helps potential customers see the value your product provides and adds credibility to your claims.

Provide clear next steps. You don’t want to pay for ads that lead to a dead end. Maintain momentum by featuring a single, straightforward call-to-action on a prominent, clickable button so the next steps are 100% clear.

Ready to build a high-converting sales page of your own? Check out our library of 100+ ready-to-use sales page templates and start selling more today.

High-Converting Sales Page Examples Created with Unbounce

1. Dinnerly

Image courtesy of Dinnerly. (Click to see the whole thing.)

From the creators of Marley Spoon, Dinnerly is an alternative meal kit service for the budget-conscious home chef. Their price per meal is roughly half of typical meal kits, but their recipes still pack a full-plate, high-quality punch. They’re able to pull this off by minimizing costs related to packaging and marketing.

For this campaign, Dinnerly advertised on Reddit and sent click-throughs to the sales landing page shown above.

Why does this sales page convert so well? This page is built specifically for leads from a single source: Reddit. From the headline to the CTA (“Claim My Reddit Discount”), everything about this page is tailored to the leads who click through from a Reddit ad campaign. Greeting visitors with “Hi Reddit!” immediately tells them they’re in the right place. As we scroll down, the page continues to match both the source and the brand.

What can you learn from Dinnerly? What can other marketers learn from this example and apply to their own pages? The big takeaway here is to match the message and design of your sales page to the ad. If you want to run similar campaigns across several sources (say, Reddit, Facebook, and Instagram), you should consider building and customizing variant sales pages for each one.

2. Ruby

Image courtesy of Ruby. (Click to see the whole thing.)

Ruby provides virtual reception and chat services to a wide range of businesses. On this sales landing page, they’re speaking directly to business owners who need live phone support.

Why is this page so great at selling? If you’re looking for inspiration on how to write a sales page, this is it. Both the headline and supporting copy reinforce benefits in terms relevant to the audience. 

All of the content (including benefits, visuals, and pricing information) is targeted towards businesses that need virtual reception and are concerned about missing customer calls or not being able to handle after-hours conversations.

This landing page also wins because it:

Frames customer testimonials as “Success Stories” to add clout to standard social proof. 

Features data from customer surveys to demonstrate proven results.

Emphasizes their money-back guarantee, which addresses some of the biggest sales objections. (“Is it worth the cost? Will I regret this purchase?”)

Minimizes external distractions by focusing on the receptionist services (rather than looping in their live chat offering).

Visually divides sections and uses color-blocking to make it easier to scroll for relevant information.

What can you learn from Ruby’s sales page example? A good sales page provides answers to everything potential customers need to confidently make an informed purchase. Even if you offer tiered services (like Ruby’s monthly packages of 100, 200, or 500 receptionist minutes), you can leverage a single sales page to drive conversions for all of them. The key is to aim for transparency about pricing and packages, so leads don’t have to click away from your sales page to learn more. 

If you need to provide extra information that doesn’t fit on the main page, you can use lightbox popups like Ruby does for their monthly plans. This is a clever way to keep visitors on the page without bogging down the main content with excessive details that might not be relevant to each visitor.

3. Thistle

Image courtesy of Thistle. (Click to see the whole thing.)

Thistle is a ready-to-eat meal subscription service that specializes in nutritious, plant-based dishes made from local ingredients.

Why does this sales page get results? One of the simplest things that makes a sales page effective is focusing on the benefits instead of features. The headline highlights what the visitor cares about most (meals that are “so deliciously easy”) and the rest of the copy uses language that says Thistle truly gets what their audience wants. 

Even though text only takes up a third of the space above the fold (allowing that bright, veggie-filled salad to do much of the talking), all of these heavy hitters are visible before we scroll down: “no more groceries,” “fill your fridge,” “super healthy,” “gourmet meals,” “less cost.”

How can you apply these lessons to your own sales pages? In a highly competitive space, you need something that makes you stand out. Your sales page should balance speaking to your audience’s needs (which your competitors are likely also doing) and emphasizing your unique selling point (which is specific only to your brand). For Thistle, this means highlighting the traditional convenience and benefits of a meal delivery service, but also leaning into the health benefits that set them apart.

Craving more inspiration for your sales page design? Take a look at how Indochino and Packlane use Unbounce sales pages to fuel their digital marketing strategy and online sales.

4. Solo Stove

Image courtesy of Solo Stove. (Click to see the whole thing.)

This sales page is part of a retargeting campaign for customers who’ve already purchased the Solo Stove and potentially other accessories.

What makes this sales page a winner? There are a few reasons why this sales page is so effective. Not only does it appeal to the community that’s built up around their brand, but it also uses visuals that show the product in action.  

Plus, by introducing the shield as their “most-requested accessory,” Solo Stove implies that their customers already want this. This serves two purposes.

First, for anyone who may have actually requested the shield, this page offers pure validation. If you even thought about wanting a shield for your Solo Stove and saw this campaign, you’re pretty much guaranteed to buy into it right away. As for the rest of Solo Stove’s customers retargeted by this campaign, the idea that it’s highly requested primes them to convert by building social proof right into the offer. 

This page also makes use of a clever CTA (“Claim your Shield” above the “Shop Now” button) that suggests Solo Stove customers are entitled to the shield after eagerly awaiting its release.

What can you learn from Solo Stove? When you offer multiple products, using sales pages creates space to focus on just one item at a time. That said, you can play around with the formula to best serve your campaign. Unlike most of the other sales pages we’re discussing today, this one breaks the mold a little by linking out to three purchase pages instead of driving all traffic to one. 

Solo Stove included three separate “Shop Now” buttons to match the three sizes offered. However, splitting up traffic works here because anyone who clicks on this ad is already a Solo Stove customer. That means they already own a fire pit in one of these sizes—and since the shields are named to match each size, there’s no question of which button each customer should click.

5. The Coffee Network

Image courtesy of The Coffee Network. (Click to see the whole thing.)

The Coffee Network is an Australia-based coffee marketplace for bean lovers with an appetite for trying new blends.

What makes this sales page stand out? Presumably, the audience here is already interested in coffee and likely searching online for the best coffee or, more specifically, the best coffee in Australia. That said, this sale page still has to sell—especially because the target audience is likely unfamiliar with the Coffee Network.

With a focus on benefits and customization (roasting method, strength, and flavor), the copy describes the coffee finder tool both clearly and succinctly. The three steps under “How It Works” are easy to understand at a glance. The call to action repeatedly urges coffee lovers to “try now” and the heading and body copy reiterate how simple it is to use.

Aside from a single link in the footer that leads to their homepage (which prevents leads from bouncing if they aren’t quite ready to buy), this sales page is free of external links and distractions. Including minimal links, offers, and buttons helps keep leads on the page until they’re ready to “Try Now” or grab more information from the website.

What can you learn from this sales page example? Shorter landing pages work best for products that are simple, smaller purchases (i.e., products that don’t require as much deliberation or persuasion). For most of us, buying coffee isn’t all that complicated. So, in this example, a short and simple sales page hits the spot. The ideal length of any sales page depends on what you’re selling. However, when it comes to deciding what to include on your sales page, quality content always trumps quantity.

Need even more sales page samples in your life? Check out our list of 27 landing page examples that drive online sales.

Put the Power of Sales Pages to Work for Your Business

It’s easy to assume that whoever clicks on your ad is interested in your business—in which case, it would make sense to take them to your online store or product page to learn more about your offerings. But, as you know, that’s not why shoppers click ads for individual products or services. 

They don’t care about the rest of your product line (at least, not at that moment). They just want to know more about what you promised them in the ad. So, sending ad traffic straight to your website or product page likely isn’t going to lead to a sale.

Even if you have products or services that practically sell themselves, creating a campaign-specific sales page prevents leads from getting lost on your website instead of following through with the purchase.

If you want to grow your online sales without scaling your sales team (and costs), you need dedicated sales pages built to drive revenue. Discover how sales landing pages can take your conversions to the next level.

from Marketing https://unbounce.com/landing-page-examples/high-converting-sales-pages/ via http://www.rssmix.com/

[annaxkeating]

Sales Pages: High-Converting Tips & 5 Can’t-Miss Examples

Sales pages are like the powerlifters of landing pages. Or, if team sports are more your thing, they’re the MVPs.

Where most landing pages provide immense value by setting you up to score a sale—perhaps by generating, vetting, or capturing leads—a sales page makes the touchdown itself. (Am I doing this sports metaphor thing right?)

In other words, sales pages have loftier goals than your average product page or landing page. Rather than aiming for downloads, signups, or click-throughs (all of which play a role in finding and nurturing leads), the purpose of sales pages is turning ad clicks directly into paying customers.

Suffice it to say, the pressure is on. Your sales pages need to come through with the win, which means you need to know how to create a high-converting sales page for every campaign.

In this article, we’ll tell you what makes a great sales landing page and show you how to create a sales page that actually converts clicks into customers. Plus, we’ll look at what you can learn from some of our favorite real-world sales page examples.

But first, let’s answer some of the most common questions related to sales pages for online stores and services.

Everything You Wanted to Know About Sales Landing Pages

What is a sales page, exactly?

A sales page is a dedicated landing page built to convert ad traffic into customers. You can think of sales pages as the modern sales letter, but more targeted and data-driven.

A good sales page is more than just a convenient place to send click-throughs. It’s the best place to send someone who clicks on a targeted ad, whether you’re running paid ads on Instagram or an email marketing campaign.

Why do I need a sales landing page?

Compared to online stores, sales pages convert better in terms of volume and revenue. In fact, landing pages have been shown to convert 2X as many visitors into customers and increase average customer spend 2X. Whoa.

A big reason for this is that online stores have built-in distractions that can pull visitors in multiple directions (things like links to related products, promotions, shipping details, etc.). You use a sales page when you want to maintain momentum and ensure shoppers only have one thing on their mind: making the purchase.

What separates a sales page from a typical landing page?

Like every great landing page, a sales page is built around a specific conversion goal. However, when it comes to sales page design, the objective isn’t just any old conversion—it’s getting visitors to actually buy. In order to close the deal, a sales page might be longer than the average landing page, especially for bigger purchases.

What about product pages vs. sales pages?

If you already have product pages, do you still need sales landing pages? Um, heck yes! Unlike product pages, which highlight features in depth, a sales landing page is built specifically to convert. That means visitors see the exact information they need to make a purchasing decision, without the distractions typically found on a product page.

Plus, sales landing pages are more flexible than traditional product pages. They can be tweaked and tested and updated before you could even begin making changes to the rest of your website.

How Do I Create a Sales Page That Converts?

A sales landing page is a tool to drive, well, sales. As such, it must be carefully designed to motivate leads to take action. Whether you’re creating a new sales page or hoping to optimize an existing page, there are a few key notes you need to hit. So, what goes into crafting a high-converting sales landing page?

Your sales page needs to match the ad so visitors instantly recognize that they’re in the right place. Nothing derails a potential sale faster than a page that has little or nothing to do with whatever was featured in the ad (this is basically the ecommerce version of catfishing).

This is perhaps the most important (and often underestimated) part of an effective sales page, so here’s a quick example.

Let’s say you’re marketing a subscription service for a range of fancy jams and jellies, but this month you’re using paid ads to promote lavender honey from a local farm. It’s seasonal and supplies are limited, so it’s not something you want to add to your website’s regular catalog.

Whoever clicks on that ad has already told you they’re interested in the lavender honey (why else would they have clicked?). That means they don’t want to see that you offer ice wine jelly or canning supplies (at least, not right at that moment).

So, what does your sales page need to do? Show them the honey—and, hopefully, they’ll show you the money. Sweet, right?

Use persuasive copy. Your sales page needs to do the job of a salesperson, which means compelling leads to open their wallets. The headline should convey immediate benefits and the body copy should be used to address sales objections, answer potential questions, and compel visitors to click ‘buy.’ 

Show the product in action. Sometimes, simply showing the product in use is the best way to communicate value. Include visuals of the product in action to get customers excited about their upcoming purchase.

Build trust with social proof. Address potential sales objections with real testimonials from existing customers. This helps potential customers see the value your product provides and adds credibility to your claims.

Provide clear next steps. You don’t want to pay for ads that lead to a dead end. Maintain momentum by featuring a single, straightforward call-to-action on a prominent, clickable button so the next steps are 100% clear.

Ready to build a high-converting sales page of your own? Check out our library of 100+ ready-to-use sales page templates and start selling more today.

High-Converting Sales Page Examples Created with Unbounce

1. Dinnerly

Image courtesy of Dinnerly. (Click to see the whole thing.)

From the creators of Marley Spoon, Dinnerly is an alternative meal kit service for the budget-conscious home chef. Their price per meal is roughly half of typical meal kits, but their recipes still pack a full-plate, high-quality punch. They’re able to pull this off by minimizing costs related to packaging and marketing.

For this campaign, Dinnerly advertised on Reddit and sent click-throughs to the sales landing page shown above.

Why does this sales page convert so well? This page is built specifically for leads from a single source: Reddit. From the headline to the CTA (“Claim My Reddit Discount”), everything about this page is tailored to the leads who click through from a Reddit ad campaign. Greeting visitors with “Hi Reddit!” immediately tells them they’re in the right place. As we scroll down, the page continues to match both the source and the brand.

What can you learn from Dinnerly? What can other marketers learn from this example and apply to their own pages? The big takeaway here is to match the message and design of your sales page to the ad. If you want to run similar campaigns across several sources (say, Reddit, Facebook, and Instagram), you should consider building and customizing variant sales pages for each one.

2. Ruby

Image courtesy of Ruby. (Click to see the whole thing.)

Ruby provides virtual reception and chat services to a wide range of businesses. On this sales landing page, they’re speaking directly to business owners who need live phone support.

Why is this page so great at selling? If you’re looking for inspiration on how to write a sales page, this is it. Both the headline and supporting copy reinforce benefits in terms relevant to the audience. 

All of the content (including benefits, visuals, and pricing information) is targeted towards businesses that need virtual reception and are concerned about missing customer calls or not being able to handle after-hours conversations.

This landing page also wins because it:

Frames customer testimonials as “Success Stories” to add clout to standard social proof. 

Features data from customer surveys to demonstrate proven results.

Emphasizes their money-back guarantee, which addresses some of the biggest sales objections. (“Is it worth the cost? Will I regret this purchase?”)

Minimizes external distractions by focusing on the receptionist services (rather than looping in their live chat offering).

Visually divides sections and uses color-blocking to make it easier to scroll for relevant information.

What can you learn from Ruby’s sales page example? A good sales page provides answers to everything potential customers need to confidently make an informed purchase. Even if you offer tiered services (like Ruby’s monthly packages of 100, 200, or 500 receptionist minutes), you can leverage a single sales page to drive conversions for all of them. The key is to aim for transparency about pricing and packages, so leads don’t have to click away from your sales page to learn more. 

If you need to provide extra information that doesn’t fit on the main page, you can use lightbox popups like Ruby does for their monthly plans. This is a clever way to keep visitors on the page without bogging down the main content with excessive details that might not be relevant to each visitor.

3. Thistle

Image courtesy of Thistle. (Click to see the whole thing.)

Thistle is a ready-to-eat meal subscription service that specializes in nutritious, plant-based dishes made from local ingredients.

Why does this sales page get results? One of the simplest things that makes a sales page effective is focusing on the benefits instead of features. The headline highlights what the visitor cares about most (meals that are “so deliciously easy”) and the rest of the copy uses language that says Thistle truly gets what their audience wants. 

Even though text only takes up a third of the space above the fold (allowing that bright, veggie-filled salad to do much of the talking), all of these heavy hitters are visible before we scroll down: “no more groceries,” “fill your fridge,” “super healthy,” “gourmet meals,” “less cost.”

How can you apply these lessons to your own sales pages? In a highly competitive space, you need something that makes you stand out. Your sales page should balance speaking to your audience’s needs (which your competitors are likely also doing) and emphasizing your unique selling point (which is specific only to your brand). For Thistle, this means highlighting the traditional convenience and benefits of a meal delivery service, but also leaning into the health benefits that set them apart.

Craving more inspiration for your sales page design? Take a look at how Indochino and Packlane use Unbounce sales pages to fuel their digital marketing strategy and online sales.

4. Solo Stove

Image courtesy of Solo Stove. (Click to see the whole thing.)

This sales page is part of a retargeting campaign for customers who’ve already purchased the Solo Stove and potentially other accessories.

What makes this sales page a winner? There are a few reasons why this sales page is so effective. Not only does it appeal to the community that’s built up around their brand, but it also uses visuals that show the product in action.  

Plus, by introducing the shield as their “most-requested accessory,” Solo Stove implies that their customers already want this. This serves two purposes.

First, for anyone who may have actually requested the shield, this page offers pure validation. If you even thought about wanting a shield for your Solo Stove and saw this campaign, you’re pretty much guaranteed to buy into it right away. As for the rest of Solo Stove’s customers retargeted by this campaign, the idea that it’s highly requested primes them to convert by building social proof right into the offer. 

This page also makes use of a clever CTA (“Claim your Shield” above the “Shop Now” button) that suggests Solo Stove customers are entitled to the shield after eagerly awaiting its release.

What can you learn from Solo Stove? When you offer multiple products, using sales pages creates space to focus on just one item at a time. That said, you can play around with the formula to best serve your campaign. Unlike most of the other sales pages we’re discussing today, this one breaks the mold a little by linking out to three purchase pages instead of driving all traffic to one. 

Solo Stove included three separate “Shop Now” buttons to match the three sizes offered. However, splitting up traffic works here because anyone who clicks on this ad is already a Solo Stove customer. That means they already own a fire pit in one of these sizes—and since the shields are named to match each size, there’s no question of which button each customer should click.

5. The Coffee Network

Image courtesy of The Coffee Network. (Click to see the whole thing.)

The Coffee Network is an Australia-based coffee marketplace for bean lovers with an appetite for trying new blends.

What makes this sales page stand out? Presumably, the audience here is already interested in coffee and likely searching online for the best coffee or, more specifically, the best coffee in Australia. That said, this sale page still has to sell—especially because the target audience is likely unfamiliar with the Coffee Network.

With a focus on benefits and customization (roasting method, strength, and flavor), the copy describes the coffee finder tool both clearly and succinctly. The three steps under “How It Works” are easy to understand at a glance. The call to action repeatedly urges coffee lovers to “try now” and the heading and body copy reiterate how simple it is to use.

Aside from a single link in the footer that leads to their homepage (which prevents leads from bouncing if they aren’t quite ready to buy), this sales page is free of external links and distractions. Including minimal links, offers, and buttons helps keep leads on the page until they’re ready to “Try Now” or grab more information from the website.

What can you learn from this sales page example? Shorter landing pages work best for products that are simple, smaller purchases (i.e., products that don’t require as much deliberation or persuasion). For most of us, buying coffee isn’t all that complicated. So, in this example, a short and simple sales page hits the spot. The ideal length of any sales page depends on what you’re selling. However, when it comes to deciding what to include on your sales page, quality content always trumps quantity.

Need even more sales page samples in your life? Check out our list of 27 landing page examples that drive online sales.

Put the Power of Sales Pages to Work for Your Business

It’s easy to assume that whoever clicks on your ad is interested in your business—in which case, it would make sense to take them to your online store or product page to learn more about your offerings. But, as you know, that’s not why shoppers click ads for individual products or services. 

They don’t care about the rest of your product line (at least, not at that moment). They just want to know more about what you promised them in the ad. So, sending ad traffic straight to your website or product page likely isn’t going to lead to a sale.

Even if you have products or services that practically sell themselves, creating a campaign-specific sales page prevents leads from getting lost on your website instead of following through with the purchase.

If you want to grow your online sales without scaling your sales team (and costs), you need dedicated sales pages built to drive revenue. Discover how sales landing pages can take your conversions to the next level.

from Digital https://unbounce.com/landing-page-examples/high-converting-sales-pages/ via http://www.rssmix.com/

#digital marketing

[samanthasmeyers]

Sales Pages: High-Converting Tips & 5 Can’t-Miss Examples

Sales pages are like the powerlifters of landing pages. Or, if team sports are more your thing, they’re the MVPs.

Where most landing pages provide immense value by setting you up to score a sale—perhaps by generating, vetting, or capturing leads—a sales page makes the touchdown itself. (Am I doing this sports metaphor thing right?)

In other words, sales pages have loftier goals than your average product page or landing page. Rather than aiming for downloads, signups, or click-throughs (all of which play a role in finding and nurturing leads), the purpose of sales pages is turning ad clicks directly into paying customers.

Suffice it to say, the pressure is on. Your sales pages need to come through with the win, which means you need to know how to create a high-converting sales page for every campaign.

In this article, we’ll tell you what makes a great sales landing page and show you how to create a sales page that actually converts clicks into customers. Plus, we’ll look at what you can learn from some of our favorite real-world sales page examples.

But first, let’s answer some of the most common questions related to sales pages for online stores and services.

Everything You Wanted to Know About Sales Landing Pages

What is a sales page, exactly?

A sales page is a dedicated landing page built to convert ad traffic into customers. You can think of sales pages as the modern sales letter, but more targeted and data-driven.

A good sales page is more than just a convenient place to send click-throughs. It’s the best place to send someone who clicks on a targeted ad, whether you’re running paid ads on Instagram or an email marketing campaign.

Why do I need a sales landing page?

Compared to online stores, sales pages convert better in terms of volume and revenue. In fact, landing pages have been shown to convert 2X as many visitors into customers and increase average customer spend 2X. Whoa.

A big reason for this is that online stores have built-in distractions that can pull visitors in multiple directions (things like links to related products, promotions, shipping details, etc.). You use a sales page when you want to maintain momentum and ensure shoppers only have one thing on their mind: making the purchase.

What separates a sales page from a typical landing page?

Like every great landing page, a sales page is built around a specific conversion goal. However, when it comes to sales page design, the objective isn’t just any old conversion—it’s getting visitors to actually buy. In order to close the deal, a sales page might be longer than the average landing page, especially for bigger purchases.

What about product pages vs. sales pages?

If you already have product pages, do you still need sales landing pages? Um, heck yes! Unlike product pages, which highlight features in depth, a sales landing page is built specifically to convert. That means visitors see the exact information they need to make a purchasing decision, without the distractions typically found on a product page.

Plus, sales landing pages are more flexible than traditional product pages. They can be tweaked and tested and updated before you could even begin making changes to the rest of your website.

How Do I Create a Sales Page That Converts?

A sales landing page is a tool to drive, well, sales. As such, it must be carefully designed to motivate leads to take action. Whether you’re creating a new sales page or hoping to optimize an existing page, there are a few key notes you need to hit. So, what goes into crafting a high-converting sales landing page?

Your sales page needs to match the ad so visitors instantly recognize that they’re in the right place. Nothing derails a potential sale faster than a page that has little or nothing to do with whatever was featured in the ad (this is basically the ecommerce version of catfishing).

This is perhaps the most important (and often underestimated) part of an effective sales page, so here’s a quick example.

Let’s say you’re marketing a subscription service for a range of fancy jams and jellies, but this month you’re using paid ads to promote lavender honey from a local farm. It’s seasonal and supplies are limited, so it’s not something you want to add to your website’s regular catalog.

Whoever clicks on that ad has already told you they’re interested in the lavender honey (why else would they have clicked?). That means they don’t want to see that you offer ice wine jelly or canning supplies (at least, not right at that moment).

So, what does your sales page need to do? Show them the honey—and, hopefully, they’ll show you the money. Sweet, right?

Use persuasive copy. Your sales page needs to do the job of a salesperson, which means compelling leads to open their wallets. The headline should convey immediate benefits and the body copy should be used to address sales objections, answer potential questions, and compel visitors to click ‘buy.’ 

Show the product in action. Sometimes, simply showing the product in use is the best way to communicate value. Include visuals of the product in action to get customers excited about their upcoming purchase.

Build trust with social proof. Address potential sales objections with real testimonials from existing customers. This helps potential customers see the value your product provides and adds credibility to your claims.

Provide clear next steps. You don’t want to pay for ads that lead to a dead end. Maintain momentum by featuring a single, straightforward call-to-action on a prominent, clickable button so the next steps are 100% clear.

Ready to build a high-converting sales page of your own? Check out our library of 100+ ready-to-use sales page templates and start selling more today.

High-Converting Sales Page Examples Created with Unbounce

1. Dinnerly

Image courtesy of Dinnerly. (Click to see the whole thing.)

From the creators of Marley Spoon, Dinnerly is an alternative meal kit service for the budget-conscious home chef. Their price per meal is roughly half of typical meal kits, but their recipes still pack a full-plate, high-quality punch. They’re able to pull this off by minimizing costs related to packaging and marketing.

For this campaign, Dinnerly advertised on Reddit and sent click-throughs to the sales landing page shown above.

Why does this sales page convert so well? This page is built specifically for leads from a single source: Reddit. From the headline to the CTA (“Claim My Reddit Discount”), everything about this page is tailored to the leads who click through from a Reddit ad campaign. Greeting visitors with “Hi Reddit!” immediately tells them they’re in the right place. As we scroll down, the page continues to match both the source and the brand.

What can you learn from Dinnerly? What can other marketers learn from this example and apply to their own pages? The big takeaway here is to match the message and design of your sales page to the ad. If you want to run similar campaigns across several sources (say, Reddit, Facebook, and Instagram), you should consider building and customizing variant sales pages for each one.

2. Ruby

Image courtesy of Ruby. (Click to see the whole thing.)

Ruby provides virtual reception and chat services to a wide range of businesses. On this sales landing page, they’re speaking directly to business owners who need live phone support.

Why is this page so great at selling? If you’re looking for inspiration on how to write a sales page, this is it. Both the headline and supporting copy reinforce benefits in terms relevant to the audience. 

All of the content (including benefits, visuals, and pricing information) is targeted towards businesses that need virtual reception and are concerned about missing customer calls or not being able to handle after-hours conversations.

This landing page also wins because it:

Frames customer testimonials as “Success Stories” to add clout to standard social proof. 

Features data from customer surveys to demonstrate proven results.

Emphasizes their money-back guarantee, which addresses some of the biggest sales objections. (“Is it worth the cost? Will I regret this purchase?”)

Minimizes external distractions by focusing on the receptionist services (rather than looping in their live chat offering).

Visually divides sections and uses color-blocking to make it easier to scroll for relevant information.

What can you learn from Ruby’s sales page example? A good sales page provides answers to everything potential customers need to confidently make an informed purchase. Even if you offer tiered services (like Ruby’s monthly packages of 100, 200, or 500 receptionist minutes), you can leverage a single sales page to drive conversions for all of them. The key is to aim for transparency about pricing and packages, so leads don’t have to click away from your sales page to learn more. 

If you need to provide extra information that doesn’t fit on the main page, you can use lightbox popups like Ruby does for their monthly plans. This is a clever way to keep visitors on the page without bogging down the main content with excessive details that might not be relevant to each visitor.

3. Thistle

Image courtesy of Thistle. (Click to see the whole thing.)

Thistle is a ready-to-eat meal subscription service that specializes in nutritious, plant-based dishes made from local ingredients.

Why does this sales page get results? One of the simplest things that makes a sales page effective is focusing on the benefits instead of features. The headline highlights what the visitor cares about most (meals that are “so deliciously easy”) and the rest of the copy uses language that says Thistle truly gets what their audience wants. 

Even though text only takes up a third of the space above the fold (allowing that bright, veggie-filled salad to do much of the talking), all of these heavy hitters are visible before we scroll down: “no more groceries,” “fill your fridge,” “super healthy,” “gourmet meals,” “less cost.”

How can you apply these lessons to your own sales pages? In a highly competitive space, you need something that makes you stand out. Your sales page should balance speaking to your audience’s needs (which your competitors are likely also doing) and emphasizing your unique selling point (which is specific only to your brand). For Thistle, this means highlighting the traditional convenience and benefits of a meal delivery service, but also leaning into the health benefits that set them apart.

Craving more inspiration for your sales page design? Take a look at how Indochino and Packlane use Unbounce sales pages to fuel their digital marketing strategy and online sales.

4. Solo Stove

Image courtesy of Solo Stove. (Click to see the whole thing.)

This sales page is part of a retargeting campaign for customers who’ve already purchased the Solo Stove and potentially other accessories.

What makes this sales page a winner? There are a few reasons why this sales page is so effective. Not only does it appeal to the community that’s built up around their brand, but it also uses visuals that show the product in action.  

Plus, by introducing the shield as their “most-requested accessory,” Solo Stove implies that their customers already want this. This serves two purposes.

First, for anyone who may have actually requested the shield, this page offers pure validation. If you even thought about wanting a shield for your Solo Stove and saw this campaign, you’re pretty much guaranteed to buy into it right away. As for the rest of Solo Stove’s customers retargeted by this campaign, the idea that it’s highly requested primes them to convert by building social proof right into the offer. 

This page also makes use of a clever CTA (“Claim your Shield” above the “Shop Now” button) that suggests Solo Stove customers are entitled to the shield after eagerly awaiting its release.

What can you learn from Solo Stove? When you offer multiple products, using sales pages creates space to focus on just one item at a time. That said, you can play around with the formula to best serve your campaign. Unlike most of the other sales pages we’re discussing today, this one breaks the mold a little by linking out to three purchase pages instead of driving all traffic to one. 

Solo Stove included three separate “Shop Now” buttons to match the three sizes offered. However, splitting up traffic works here because anyone who clicks on this ad is already a Solo Stove customer. That means they already own a fire pit in one of these sizes—and since the shields are named to match each size, there’s no question of which button each customer should click.

5. The Coffee Network

Image courtesy of The Coffee Network. (Click to see the whole thing.)

The Coffee Network is an Australia-based coffee marketplace for bean lovers with an appetite for trying new blends.

What makes this sales page stand out? Presumably, the audience here is already interested in coffee and likely searching online for the best coffee or, more specifically, the best coffee in Australia. That said, this sale page still has to sell—especially because the target audience is likely unfamiliar with the Coffee Network.

With a focus on benefits and customization (roasting method, strength, and flavor), the copy describes the coffee finder tool both clearly and succinctly. The three steps under “How It Works” are easy to understand at a glance. The call to action repeatedly urges coffee lovers to “try now” and the heading and body copy reiterate how simple it is to use.

Aside from a single link in the footer that leads to their homepage (which prevents leads from bouncing if they aren’t quite ready to buy), this sales page is free of external links and distractions. Including minimal links, offers, and buttons helps keep leads on the page until they’re ready to “Try Now” or grab more information from the website.

What can you learn from this sales page example? Shorter landing pages work best for products that are simple, smaller purchases (i.e., products that don’t require as much deliberation or persuasion). For most of us, buying coffee isn’t all that complicated. So, in this example, a short and simple sales page hits the spot. The ideal length of any sales page depends on what you’re selling. However, when it comes to deciding what to include on your sales page, quality content always trumps quantity.

Need even more sales page samples in your life? Check out our list of 27 landing page examples that drive online sales.

Put the Power of Sales Pages to Work for Your Business

It’s easy to assume that whoever clicks on your ad is interested in your business—in which case, it would make sense to take them to your online store or product page to learn more about your offerings. But, as you know, that’s not why shoppers click ads for individual products or services. 

They don’t care about the rest of your product line (at least, not at that moment). They just want to know more about what you promised them in the ad. So, sending ad traffic straight to your website or product page likely isn’t going to lead to a sale.

Even if you have products or services that practically sell themselves, creating a campaign-specific sales page prevents leads from getting lost on your website instead of following through with the purchase.

If you want to grow your online sales without scaling your sales team (and costs), you need dedicated sales pages built to drive revenue. Discover how sales landing pages can take your conversions to the next level.

from Marketing https://unbounce.com/landing-page-examples/high-converting-sales-pages/ via http://www.rssmix.com/

#Digital Marketing

[jjonassevilla]

Sales Pages: High-Converting Tips & 5 Can’t-Miss Examples

Sales pages are like the powerlifters of landing pages. Or, if team sports are more your thing, they’re the MVPs.

Where most landing pages provide immense value by setting you up to score a sale—perhaps by generating, vetting, or capturing leads—a sales page makes the touchdown itself. (Am I doing this sports metaphor thing right?)

In other words, sales pages have loftier goals than your average product page or landing page. Rather than aiming for downloads, signups, or click-throughs (all of which play a role in finding and nurturing leads), the purpose of sales pages is turning ad clicks directly into paying customers.

Suffice it to say, the pressure is on. Your sales pages need to come through with the win, which means you need to know how to create a high-converting sales page for every campaign.

In this article, we’ll tell you what makes a great sales landing page and show you how to create a sales page that actually converts clicks into customers. Plus, we’ll look at what you can learn from some of our favorite real-world sales page examples.

But first, let’s answer some of the most common questions related to sales pages for online stores and services.

Everything You Wanted to Know About Sales Landing Pages

What is a sales page, exactly?

A sales page is a dedicated landing page built to convert ad traffic into customers. You can think of sales pages as the modern sales letter, but more targeted and data-driven.

A good sales page is more than just a convenient place to send click-throughs. It’s the best place to send someone who clicks on a targeted ad, whether you’re running paid ads on Instagram or an email marketing campaign.

Why do I need a sales landing page?

Compared to online stores, sales pages convert better in terms of volume and revenue. In fact, landing pages have been shown to convert 2X as many visitors into customers and increase average customer spend 2X. Whoa.

A big reason for this is that online stores have built-in distractions that can pull visitors in multiple directions (things like links to related products, promotions, shipping details, etc.). You use a sales page when you want to maintain momentum and ensure shoppers only have one thing on their mind: making the purchase.

What separates a sales page from a typical landing page?

Like every great landing page, a sales page is built around a specific conversion goal. However, when it comes to sales page design, the objective isn’t just any old conversion—it’s getting visitors to actually buy. In order to close the deal, a sales page might be longer than the average landing page, especially for bigger purchases.

What about product pages vs. sales pages?

If you already have product pages, do you still need sales landing pages? Um, heck yes! Unlike product pages, which highlight features in depth, a sales landing page is built specifically to convert. That means visitors see the exact information they need to make a purchasing decision, without the distractions typically found on a product page.

Plus, sales landing pages are more flexible than traditional product pages. They can be tweaked and tested and updated before you could even begin making changes to the rest of your website.

How Do I Create a Sales Page That Converts?

A sales landing page is a tool to drive, well, sales. As such, it must be carefully designed to motivate leads to take action. Whether you’re creating a new sales page or hoping to optimize an existing page, there are a few key notes you need to hit. So, what goes into crafting a high-converting sales landing page?

Your sales page needs to match the ad so visitors instantly recognize that they’re in the right place. Nothing derails a potential sale faster than a page that has little or nothing to do with whatever was featured in the ad (this is basically the ecommerce version of catfishing).

This is perhaps the most important (and often underestimated) part of an effective sales page, so here’s a quick example.

Let’s say you’re marketing a subscription service for a range of fancy jams and jellies, but this month you’re using paid ads to promote lavender honey from a local farm. It’s seasonal and supplies are limited, so it’s not something you want to add to your website’s regular catalog.

Whoever clicks on that ad has already told you they’re interested in the lavender honey (why else would they have clicked?). That means they don’t want to see that you offer ice wine jelly or canning supplies (at least, not right at that moment).

So, what does your sales page need to do? Show them the honey—and, hopefully, they’ll show you the money. Sweet, right?

Use persuasive copy. Your sales page needs to do the job of a salesperson, which means compelling leads to open their wallets. The headline should convey immediate benefits and the body copy should be used to address sales objections, answer potential questions, and compel visitors to click ‘buy.’ 

Show the product in action. Sometimes, simply showing the product in use is the best way to communicate value. Include visuals of the product in action to get customers excited about their upcoming purchase.

Build trust with social proof. Address potential sales objections with real testimonials from existing customers. This helps potential customers see the value your product provides and adds credibility to your claims.

Provide clear next steps. You don’t want to pay for ads that lead to a dead end. Maintain momentum by featuring a single, straightforward call-to-action on a prominent, clickable button so the next steps are 100% clear.

Ready to build a high-converting sales page of your own? Check out our library of 100+ ready-to-use sales page templates and start selling more today.

High-Converting Sales Page Examples Created with Unbounce

1. Dinnerly

Image courtesy of Dinnerly. (Click to see the whole thing.)

From the creators of Marley Spoon, Dinnerly is an alternative meal kit service for the budget-conscious home chef. Their price per meal is roughly half of typical meal kits, but their recipes still pack a full-plate, high-quality punch. They’re able to pull this off by minimizing costs related to packaging and marketing.

For this campaign, Dinnerly advertised on Reddit and sent click-throughs to the sales landing page shown above.

Why does this sales page convert so well? This page is built specifically for leads from a single source: Reddit. From the headline to the CTA (“Claim My Reddit Discount”), everything about this page is tailored to the leads who click through from a Reddit ad campaign. Greeting visitors with “Hi Reddit!” immediately tells them they’re in the right place. As we scroll down, the page continues to match both the source and the brand.

What can you learn from Dinnerly? What can other marketers learn from this example and apply to their own pages? The big takeaway here is to match the message and design of your sales page to the ad. If you want to run similar campaigns across several sources (say, Reddit, Facebook, and Instagram), you should consider building and customizing variant sales pages for each one.

2. Ruby

Image courtesy of Ruby. (Click to see the whole thing.)

Ruby provides virtual reception and chat services to a wide range of businesses. On this sales landing page, they’re speaking directly to business owners who need live phone support.

Why is this page so great at selling? If you’re looking for inspiration on how to write a sales page, this is it. Both the headline and supporting copy reinforce benefits in terms relevant to the audience. 

All of the content (including benefits, visuals, and pricing information) is targeted towards businesses that need virtual reception and are concerned about missing customer calls or not being able to handle after-hours conversations.

This landing page also wins because it:

Frames customer testimonials as “Success Stories” to add clout to standard social proof. 

Features data from customer surveys to demonstrate proven results.

Emphasizes their money-back guarantee, which addresses some of the biggest sales objections. (“Is it worth the cost? Will I regret this purchase?”)

Minimizes external distractions by focusing on the receptionist services (rather than looping in their live chat offering).

Visually divides sections and uses color-blocking to make it easier to scroll for relevant information.

What can you learn from Ruby’s sales page example? A good sales page provides answers to everything potential customers need to confidently make an informed purchase. Even if you offer tiered services (like Ruby’s monthly packages of 100, 200, or 500 receptionist minutes), you can leverage a single sales page to drive conversions for all of them. The key is to aim for transparency about pricing and packages, so leads don’t have to click away from your sales page to learn more. 

If you need to provide extra information that doesn’t fit on the main page, you can use lightbox popups like Ruby does for their monthly plans. This is a clever way to keep visitors on the page without bogging down the main content with excessive details that might not be relevant to each visitor.

3. Thistle

Image courtesy of Thistle. (Click to see the whole thing.)

Thistle is a ready-to-eat meal subscription service that specializes in nutritious, plant-based dishes made from local ingredients.

Why does this sales page get results? One of the simplest things that makes a sales page effective is focusing on the benefits instead of features. The headline highlights what the visitor cares about most (meals that are “so deliciously easy”) and the rest of the copy uses language that says Thistle truly gets what their audience wants. 

Even though text only takes up a third of the space above the fold (allowing that bright, veggie-filled salad to do much of the talking), all of these heavy hitters are visible before we scroll down: “no more groceries,” “fill your fridge,” “super healthy,” “gourmet meals,” “less cost.”

How can you apply these lessons to your own sales pages? In a highly competitive space, you need something that makes you stand out. Your sales page should balance speaking to your audience’s needs (which your competitors are likely also doing) and emphasizing your unique selling point (which is specific only to your brand). For Thistle, this means highlighting the traditional convenience and benefits of a meal delivery service, but also leaning into the health benefits that set them apart.

Craving more inspiration for your sales page design? Take a look at how Indochino and Packlane use Unbounce sales pages to fuel their digital marketing strategy and online sales.

4. Solo Stove

Image courtesy of Solo Stove. (Click to see the whole thing.)

This sales page is part of a retargeting campaign for customers who’ve already purchased the Solo Stove and potentially other accessories.

What makes this sales page a winner? There are a few reasons why this sales page is so effective. Not only does it appeal to the community that’s built up around their brand, but it also uses visuals that show the product in action.  

Plus, by introducing the shield as their “most-requested accessory,” Solo Stove implies that their customers already want this. This serves two purposes.

First, for anyone who may have actually requested the shield, this page offers pure validation. If you even thought about wanting a shield for your Solo Stove and saw this campaign, you’re pretty much guaranteed to buy into it right away. As for the rest of Solo Stove’s customers retargeted by this campaign, the idea that it’s highly requested primes them to convert by building social proof right into the offer. 

This page also makes use of a clever CTA (“Claim your Shield” above the “Shop Now” button) that suggests Solo Stove customers are entitled to the shield after eagerly awaiting its release.

What can you learn from Solo Stove? When you offer multiple products, using sales pages creates space to focus on just one item at a time. That said, you can play around with the formula to best serve your campaign. Unlike most of the other sales pages we’re discussing today, this one breaks the mold a little by linking out to three purchase pages instead of driving all traffic to one. 

Solo Stove included three separate “Shop Now” buttons to match the three sizes offered. However, splitting up traffic works here because anyone who clicks on this ad is already a Solo Stove customer. That means they already own a fire pit in one of these sizes—and since the shields are named to match each size, there’s no question of which button each customer should click.

5. The Coffee Network

Image courtesy of The Coffee Network. (Click to see the whole thing.)

The Coffee Network is an Australia-based coffee marketplace for bean lovers with an appetite for trying new blends.

What makes this sales page stand out? Presumably, the audience here is already interested in coffee and likely searching online for the best coffee or, more specifically, the best coffee in Australia. That said, this sale page still has to sell—especially because the target audience is likely unfamiliar with the Coffee Network.

With a focus on benefits and customization (roasting method, strength, and flavor), the copy describes the coffee finder tool both clearly and succinctly. The three steps under “How It Works” are easy to understand at a glance. The call to action repeatedly urges coffee lovers to “try now” and the heading and body copy reiterate how simple it is to use.

Aside from a single link in the footer that leads to their homepage (which prevents leads from bouncing if they aren’t quite ready to buy), this sales page is free of external links and distractions. Including minimal links, offers, and buttons helps keep leads on the page until they’re ready to “Try Now” or grab more information from the website.

What can you learn from this sales page example? Shorter landing pages work best for products that are simple, smaller purchases (i.e., products that don’t require as much deliberation or persuasion). For most of us, buying coffee isn’t all that complicated. So, in this example, a short and simple sales page hits the spot. The ideal length of any sales page depends on what you’re selling. However, when it comes to deciding what to include on your sales page, quality content always trumps quantity.

Need even more sales page samples in your life? Check out our list of 27 landing page examples that drive online sales.

Put the Power of Sales Pages to Work for Your Business

It’s easy to assume that whoever clicks on your ad is interested in your business—in which case, it would make sense to take them to your online store or product page to learn more about your offerings. But, as you know, that’s not why shoppers click ads for individual products or services. 

They don’t care about the rest of your product line (at least, not at that moment). They just want to know more about what you promised them in the ad. So, sending ad traffic straight to your website or product page likely isn’t going to lead to a sale.

Even if you have products or services that practically sell themselves, creating a campaign-specific sales page prevents leads from getting lost on your website instead of following through with the purchase.

If you want to grow your online sales without scaling your sales team (and costs), you need dedicated sales pages built to drive revenue. Discover how sales landing pages can take your conversions to the next level.

from Marketing https://unbounce.com/landing-page-examples/high-converting-sales-pages/ via http://www.rssmix.com/

#SEO

[kennethmontiveros]

Sales Pages: High-Converting Tips & 5 Can’t-Miss Examples

Sales pages are like the powerlifters of landing pages. Or, if team sports are more your thing, they’re the MVPs.

Where most landing pages provide immense value by setting you up to score a sale—perhaps by generating, vetting, or capturing leads—a sales page makes the touchdown itself. (Am I doing this sports metaphor thing right?)

In other words, sales pages have loftier goals than your average product page or landing page. Rather than aiming for downloads, signups, or click-throughs (all of which play a role in finding and nurturing leads), the purpose of sales pages is turning ad clicks directly into paying customers.

Suffice it to say, the pressure is on. Your sales pages need to come through with the win, which means you need to know how to create a high-converting sales page for every campaign.

In this article, we’ll tell you what makes a great sales landing page and show you how to create a sales page that actually converts clicks into customers. Plus, we’ll look at what you can learn from some of our favorite real-world sales page examples.

But first, let’s answer some of the most common questions related to sales pages for online stores and services.

Everything You Wanted to Know About Sales Landing Pages

What is a sales page, exactly?

A sales page is a dedicated landing page built to convert ad traffic into customers. You can think of sales pages as the modern sales letter, but more targeted and data-driven.

A good sales page is more than just a convenient place to send click-throughs. It’s the best place to send someone who clicks on a targeted ad, whether you’re running paid ads on Instagram or an email marketing campaign.

Why do I need a sales landing page?

Compared to online stores, sales pages convert better in terms of volume and revenue. In fact, landing pages have been shown to convert 2X as many visitors into customers and increase average customer spend 2X. Whoa.

A big reason for this is that online stores have built-in distractions that can pull visitors in multiple directions (things like links to related products, promotions, shipping details, etc.). You use a sales page when you want to maintain momentum and ensure shoppers only have one thing on their mind: making the purchase.

What separates a sales page from a typical landing page?

Like every great landing page, a sales page is built around a specific conversion goal. However, when it comes to sales page design, the objective isn’t just any old conversion—it’s getting visitors to actually buy. In order to close the deal, a sales page might be longer than the average landing page, especially for bigger purchases.

What about product pages vs. sales pages?

If you already have product pages, do you still need sales landing pages? Um, heck yes! Unlike product pages, which highlight features in depth, a sales landing page is built specifically to convert. That means visitors see the exact information they need to make a purchasing decision, without the distractions typically found on a product page.

Plus, sales landing pages are more flexible than traditional product pages. They can be tweaked and tested and updated before you could even begin making changes to the rest of your website.

How Do I Create a Sales Page That Converts?

A sales landing page is a tool to drive, well, sales. As such, it must be carefully designed to motivate leads to take action. Whether you’re creating a new sales page or hoping to optimize an existing page, there are a few key notes you need to hit. So, what goes into crafting a high-converting sales landing page?

Your sales page needs to match the ad so visitors instantly recognize that they’re in the right place. Nothing derails a potential sale faster than a page that has little or nothing to do with whatever was featured in the ad (this is basically the ecommerce version of catfishing).

This is perhaps the most important (and often underestimated) part of an effective sales page, so here’s a quick example.

Let’s say you’re marketing a subscription service for a range of fancy jams and jellies, but this month you’re using paid ads to promote lavender honey from a local farm. It’s seasonal and supplies are limited, so it’s not something you want to add to your website’s regular catalog.

Whoever clicks on that ad has already told you they’re interested in the lavender honey (why else would they have clicked?). That means they don’t want to see that you offer ice wine jelly or canning supplies (at least, not right at that moment).

So, what does your sales page need to do? Show them the honey—and, hopefully, they’ll show you the money. Sweet, right?

Use persuasive copy. Your sales page needs to do the job of a salesperson, which means compelling leads to open their wallets. The headline should convey immediate benefits and the body copy should be used to address sales objections, answer potential questions, and compel visitors to click ‘buy.’ 

Show the product in action. Sometimes, simply showing the product in use is the best way to communicate value. Include visuals of the product in action to get customers excited about their upcoming purchase.

Build trust with social proof. Address potential sales objections with real testimonials from existing customers. This helps potential customers see the value your product provides and adds credibility to your claims.

Provide clear next steps. You don’t want to pay for ads that lead to a dead end. Maintain momentum by featuring a single, straightforward call-to-action on a prominent, clickable button so the next steps are 100% clear.

Ready to build a high-converting sales page of your own? Check out our library of 100+ ready-to-use sales page templates and start selling more today.

High-Converting Sales Page Examples Created with Unbounce

1. Dinnerly

Image courtesy of Dinnerly. (Click to see the whole thing.)

From the creators of Marley Spoon, Dinnerly is an alternative meal kit service for the budget-conscious home chef. Their price per meal is roughly half of typical meal kits, but their recipes still pack a full-plate, high-quality punch. They’re able to pull this off by minimizing costs related to packaging and marketing.

For this campaign, Dinnerly advertised on Reddit and sent click-throughs to the sales landing page shown above.

Why does this sales page convert so well? This page is built specifically for leads from a single source: Reddit. From the headline to the CTA (“Claim My Reddit Discount”), everything about this page is tailored to the leads who click through from a Reddit ad campaign. Greeting visitors with “Hi Reddit!” immediately tells them they’re in the right place. As we scroll down, the page continues to match both the source and the brand.

What can you learn from Dinnerly? What can other marketers learn from this example and apply to their own pages? The big takeaway here is to match the message and design of your sales page to the ad. If you want to run similar campaigns across several sources (say, Reddit, Facebook, and Instagram), you should consider building and customizing variant sales pages for each one.

2. Ruby

Image courtesy of Ruby. (Click to see the whole thing.)

Ruby provides virtual reception and chat services to a wide range of businesses. On this sales landing page, they’re speaking directly to business owners who need live phone support.

Why is this page so great at selling? If you’re looking for inspiration on how to write a sales page, this is it. Both the headline and supporting copy reinforce benefits in terms relevant to the audience. 

All of the content (including benefits, visuals, and pricing information) is targeted towards businesses that need virtual reception and are concerned about missing customer calls or not being able to handle after-hours conversations.

This landing page also wins because it:

Frames customer testimonials as “Success Stories” to add clout to standard social proof. 

Features data from customer surveys to demonstrate proven results.

Emphasizes their money-back guarantee, which addresses some of the biggest sales objections. (“Is it worth the cost? Will I regret this purchase?”)

Minimizes external distractions by focusing on the receptionist services (rather than looping in their live chat offering).

Visually divides sections and uses color-blocking to make it easier to scroll for relevant information.

What can you learn from Ruby’s sales page example? A good sales page provides answers to everything potential customers need to confidently make an informed purchase. Even if you offer tiered services (like Ruby’s monthly packages of 100, 200, or 500 receptionist minutes), you can leverage a single sales page to drive conversions for all of them. The key is to aim for transparency about pricing and packages, so leads don’t have to click away from your sales page to learn more. 

If you need to provide extra information that doesn’t fit on the main page, you can use lightbox popups like Ruby does for their monthly plans. This is a clever way to keep visitors on the page without bogging down the main content with excessive details that might not be relevant to each visitor.

3. Thistle

Image courtesy of Thistle. (Click to see the whole thing.)

Thistle is a ready-to-eat meal subscription service that specializes in nutritious, plant-based dishes made from local ingredients.

Why does this sales page get results? One of the simplest things that makes a sales page effective is focusing on the benefits instead of features. The headline highlights what the visitor cares about most (meals that are “so deliciously easy”) and the rest of the copy uses language that says Thistle truly gets what their audience wants. 

Even though text only takes up a third of the space above the fold (allowing that bright, veggie-filled salad to do much of the talking), all of these heavy hitters are visible before we scroll down: “no more groceries,” “fill your fridge,” “super healthy,” “gourmet meals,” “less cost.”

How can you apply these lessons to your own sales pages? In a highly competitive space, you need something that makes you stand out. Your sales page should balance speaking to your audience’s needs (which your competitors are likely also doing) and emphasizing your unique selling point (which is specific only to your brand). For Thistle, this means highlighting the traditional convenience and benefits of a meal delivery service, but also leaning into the health benefits that set them apart.

Craving more inspiration for your sales page design? Take a look at how Indochino and Packlane use Unbounce sales pages to fuel their digital marketing strategy and online sales.

4. Solo Stove

Image courtesy of Solo Stove. (Click to see the whole thing.)

This sales page is part of a retargeting campaign for customers who’ve already purchased the Solo Stove and potentially other accessories.

What makes this sales page a winner? There are a few reasons why this sales page is so effective. Not only does it appeal to the community that’s built up around their brand, but it also uses visuals that show the product in action.  

Plus, by introducing the shield as their “most-requested accessory,” Solo Stove implies that their customers already want this. This serves two purposes.

First, for anyone who may have actually requested the shield, this page offers pure validation. If you even thought about wanting a shield for your Solo Stove and saw this campaign, you’re pretty much guaranteed to buy into it right away. As for the rest of Solo Stove’s customers retargeted by this campaign, the idea that it’s highly requested primes them to convert by building social proof right into the offer. 

This page also makes use of a clever CTA (“Claim your Shield” above the “Shop Now” button) that suggests Solo Stove customers are entitled to the shield after eagerly awaiting its release.

What can you learn from Solo Stove? When you offer multiple products, using sales pages creates space to focus on just one item at a time. That said, you can play around with the formula to best serve your campaign. Unlike most of the other sales pages we’re discussing today, this one breaks the mold a little by linking out to three purchase pages instead of driving all traffic to one. 

Solo Stove included three separate “Shop Now” buttons to match the three sizes offered. However, splitting up traffic works here because anyone who clicks on this ad is already a Solo Stove customer. That means they already own a fire pit in one of these sizes—and since the shields are named to match each size, there’s no question of which button each customer should click.

5. The Coffee Network

Image courtesy of The Coffee Network. (Click to see the whole thing.)

The Coffee Network is an Australia-based coffee marketplace for bean lovers with an appetite for trying new blends.

What makes this sales page stand out? Presumably, the audience here is already interested in coffee and likely searching online for the best coffee or, more specifically, the best coffee in Australia. That said, this sale page still has to sell—especially because the target audience is likely unfamiliar with the Coffee Network.

With a focus on benefits and customization (roasting method, strength, and flavor), the copy describes the coffee finder tool both clearly and succinctly. The three steps under “How It Works” are easy to understand at a glance. The call to action repeatedly urges coffee lovers to “try now” and the heading and body copy reiterate how simple it is to use.

Aside from a single link in the footer that leads to their homepage (which prevents leads from bouncing if they aren’t quite ready to buy), this sales page is free of external links and distractions. Including minimal links, offers, and buttons helps keep leads on the page until they’re ready to “Try Now” or grab more information from the website.

What can you learn from this sales page example? Shorter landing pages work best for products that are simple, smaller purchases (i.e., products that don’t require as much deliberation or persuasion). For most of us, buying coffee isn’t all that complicated. So, in this example, a short and simple sales page hits the spot. The ideal length of any sales page depends on what you’re selling. However, when it comes to deciding what to include on your sales page, quality content always trumps quantity.

Need even more sales page samples in your life? Check out our list of 27 landing page examples that drive online sales.

Put the Power of Sales Pages to Work for Your Business

It’s easy to assume that whoever clicks on your ad is interested in your business—in which case, it would make sense to take them to your online store or product page to learn more about your offerings. But, as you know, that’s not why shoppers click ads for individual products or services. 

They don’t care about the rest of your product line (at least, not at that moment). They just want to know more about what you promised them in the ad. So, sending ad traffic straight to your website or product page likely isn’t going to lead to a sale.

Even if you have products or services that practically sell themselves, creating a campaign-specific sales page prevents leads from getting lost on your website instead of following through with the purchase.

If you want to grow your online sales without scaling your sales team (and costs), you need dedicated sales pages built to drive revenue. Discover how sales landing pages can take your conversions to the next level.

Sales Pages: High-Converting Tips & 5 Can’t-Miss Examples published first on http://nickpontemktg.blogspot.com/

[josephkchoi]

Sales Pages: High-Converting Tips & 5 Can’t-Miss Examples

Sales pages are like the powerlifters of landing pages. Or, if team sports are more your thing, they’re the MVPs.

Where most landing pages provide immense value by setting you up to score a sale—perhaps by generating, vetting, or capturing leads—a sales page makes the touchdown itself. (Am I doing this sports metaphor thing right?)

In other words, sales pages have loftier goals than your average product page or landing page. Rather than aiming for downloads, signups, or click-throughs (all of which play a role in finding and nurturing leads), the purpose of sales pages is turning ad clicks directly into paying customers.

Suffice it to say, the pressure is on. Your sales pages need to come through with the win, which means you need to know how to create a high-converting sales page for every campaign.

In this article, we’ll tell you what makes a great sales landing page and show you how to create a sales page that actually converts clicks into customers. Plus, we’ll look at what you can learn from some of our favorite real-world sales page examples.

But first, let’s answer some of the most common questions related to sales pages for online stores and services.

Everything You Wanted to Know About Sales Landing Pages

What is a sales page, exactly?

A sales page is a dedicated landing page built to convert ad traffic into customers. You can think of sales pages as the modern sales letter, but more targeted and data-driven.

A good sales page is more than just a convenient place to send click-throughs. It’s the best place to send someone who clicks on a targeted ad, whether you’re running paid ads on Instagram or an email marketing campaign.

Why do I need a sales landing page?

Compared to online stores, sales pages convert better in terms of volume and revenue. In fact, landing pages have been shown to convert 2X as many visitors into customers and increase average customer spend 2X. Whoa.

A big reason for this is that online stores have built-in distractions that can pull visitors in multiple directions (things like links to related products, promotions, shipping details, etc.). You use a sales page when you want to maintain momentum and ensure shoppers only have one thing on their mind: making the purchase.

What separates a sales page from a typical landing page?

Like every great landing page, a sales page is built around a specific conversion goal. However, when it comes to sales page design, the objective isn’t just any old conversion—it’s getting visitors to actually buy. In order to close the deal, a sales page might be longer than the average landing page, especially for bigger purchases.

What about product pages vs. sales pages?

If you already have product pages, do you still need sales landing pages? Um, heck yes! Unlike product pages, which highlight features in depth, a sales landing page is built specifically to convert. That means visitors see the exact information they need to make a purchasing decision, without the distractions typically found on a product page.

Plus, sales landing pages are more flexible than traditional product pages. They can be tweaked and tested and updated before you could even begin making changes to the rest of your website.

How Do I Create a Sales Page That Converts?

A sales landing page is a tool to drive, well, sales. As such, it must be carefully designed to motivate leads to take action. Whether you’re creating a new sales page or hoping to optimize an existing page, there are a few key notes you need to hit. So, what goes into crafting a high-converting sales landing page?

Your sales page needs to match the ad so visitors instantly recognize that they’re in the right place. Nothing derails a potential sale faster than a page that has little or nothing to do with whatever was featured in the ad (this is basically the ecommerce version of catfishing).

This is perhaps the most important (and often underestimated) part of an effective sales page, so here’s a quick example.

Let’s say you’re marketing a subscription service for a range of fancy jams and jellies, but this month you’re using paid ads to promote lavender honey from a local farm. It’s seasonal and supplies are limited, so it’s not something you want to add to your website’s regular catalog.

Whoever clicks on that ad has already told you they’re interested in the lavender honey (why else would they have clicked?). That means they don’t want to see that you offer ice wine jelly or canning supplies (at least, not right at that moment).

So, what does your sales page need to do? Show them the honey—and, hopefully, they’ll show you the money. Sweet, right?

Use persuasive copy. Your sales page needs to do the job of a salesperson, which means compelling leads to open their wallets. The headline should convey immediate benefits and the body copy should be used to address sales objections, answer potential questions, and compel visitors to click ‘buy.’ 

Show the product in action. Sometimes, simply showing the product in use is the best way to communicate value. Include visuals of the product in action to get customers excited about their upcoming purchase.

Build trust with social proof. Address potential sales objections with real testimonials from existing customers. This helps potential customers see the value your product provides and adds credibility to your claims.

Provide clear next steps. You don’t want to pay for ads that lead to a dead end. Maintain momentum by featuring a single, straightforward call-to-action on a prominent, clickable button so the next steps are 100% clear.

Ready to build a high-converting sales page of your own? Check out our library of 100+ ready-to-use sales page templates and start selling more today.

High-Converting Sales Page Examples Created with Unbounce

1. Dinnerly

Image courtesy of Dinnerly. (Click to see the whole thing.)

From the creators of Marley Spoon, Dinnerly is an alternative meal kit service for the budget-conscious home chef. Their price per meal is roughly half of typical meal kits, but their recipes still pack a full-plate, high-quality punch. They’re able to pull this off by minimizing costs related to packaging and marketing.

For this campaign, Dinnerly advertised on Reddit and sent click-throughs to the sales landing page shown above.

Why does this sales page convert so well? This page is built specifically for leads from a single source: Reddit. From the headline to the CTA (“Claim My Reddit Discount”), everything about this page is tailored to the leads who click through from a Reddit ad campaign. Greeting visitors with “Hi Reddit!” immediately tells them they’re in the right place. As we scroll down, the page continues to match both the source and the brand.

What can you learn from Dinnerly? What can other marketers learn from this example and apply to their own pages? The big takeaway here is to match the message and design of your sales page to the ad. If you want to run similar campaigns across several sources (say, Reddit, Facebook, and Instagram), you should consider building and customizing variant sales pages for each one.

2. Ruby

Image courtesy of Ruby. (Click to see the whole thing.)

Ruby provides virtual reception and chat services to a wide range of businesses. On this sales landing page, they’re speaking directly to business owners who need live phone support.

Why is this page so great at selling? If you’re looking for inspiration on how to write a sales page, this is it. Both the headline and supporting copy reinforce benefits in terms relevant to the audience. 

All of the content (including benefits, visuals, and pricing information) is targeted towards businesses that need virtual reception and are concerned about missing customer calls or not being able to handle after-hours conversations.

This landing page also wins because it:

Frames customer testimonials as “Success Stories” to add clout to standard social proof. 

Features data from customer surveys to demonstrate proven results.

Emphasizes their money-back guarantee, which addresses some of the biggest sales objections. (“Is it worth the cost? Will I regret this purchase?”)

Minimizes external distractions by focusing on the receptionist services (rather than looping in their live chat offering).

Visually divides sections and uses color-blocking to make it easier to scroll for relevant information.

What can you learn from Ruby’s sales page example? A good sales page provides answers to everything potential customers need to confidently make an informed purchase. Even if you offer tiered services (like Ruby’s monthly packages of 100, 200, or 500 receptionist minutes), you can leverage a single sales page to drive conversions for all of them. The key is to aim for transparency about pricing and packages, so leads don’t have to click away from your sales page to learn more. 

If you need to provide extra information that doesn’t fit on the main page, you can use lightbox popups like Ruby does for their monthly plans. This is a clever way to keep visitors on the page without bogging down the main content with excessive details that might not be relevant to each visitor.

3. Thistle

Image courtesy of Thistle. (Click to see the whole thing.)

Thistle is a ready-to-eat meal subscription service that specializes in nutritious, plant-based dishes made from local ingredients.

Why does this sales page get results? One of the simplest things that makes a sales page effective is focusing on the benefits instead of features. The headline highlights what the visitor cares about most (meals that are “so deliciously easy”) and the rest of the copy uses language that says Thistle truly gets what their audience wants. 

Even though text only takes up a third of the space above the fold (allowing that bright, veggie-filled salad to do much of the talking), all of these heavy hitters are visible before we scroll down: “no more groceries,” “fill your fridge,” “super healthy,” “gourmet meals,” “less cost.”

How can you apply these lessons to your own sales pages? In a highly competitive space, you need something that makes you stand out. Your sales page should balance speaking to your audience’s needs (which your competitors are likely also doing) and emphasizing your unique selling point (which is specific only to your brand). For Thistle, this means highlighting the traditional convenience and benefits of a meal delivery service, but also leaning into the health benefits that set them apart.

Craving more inspiration for your sales page design? Take a look at how Indochino and Packlane use Unbounce sales pages to fuel their digital marketing strategy and online sales.

4. Solo Stove

Image courtesy of Solo Stove. (Click to see the whole thing.)

This sales page is part of a retargeting campaign for customers who’ve already purchased the Solo Stove and potentially other accessories.

What makes this sales page a winner? There are a few reasons why this sales page is so effective. Not only does it appeal to the community that’s built up around their brand, but it also uses visuals that show the product in action.  

Plus, by introducing the shield as their “most-requested accessory,” Solo Stove implies that their customers already want this. This serves two purposes.

First, for anyone who may have actually requested the shield, this page offers pure validation. If you even thought about wanting a shield for your Solo Stove and saw this campaign, you’re pretty much guaranteed to buy into it right away. As for the rest of Solo Stove’s customers retargeted by this campaign, the idea that it’s highly requested primes them to convert by building social proof right into the offer. 

This page also makes use of a clever CTA (“Claim your Shield” above the “Shop Now” button) that suggests Solo Stove customers are entitled to the shield after eagerly awaiting its release.

What can you learn from Solo Stove? When you offer multiple products, using sales pages creates space to focus on just one item at a time. That said, you can play around with the formula to best serve your campaign. Unlike most of the other sales pages we’re discussing today, this one breaks the mold a little by linking out to three purchase pages instead of driving all traffic to one. 

Solo Stove included three separate “Shop Now” buttons to match the three sizes offered. However, splitting up traffic works here because anyone who clicks on this ad is already a Solo Stove customer. That means they already own a fire pit in one of these sizes—and since the shields are named to match each size, there’s no question of which button each customer should click.

5. The Coffee Network

Image courtesy of The Coffee Network. (Click to see the whole thing.)

The Coffee Network is an Australia-based coffee marketplace for bean lovers with an appetite for trying new blends.

What makes this sales page stand out? Presumably, the audience here is already interested in coffee and likely searching online for the best coffee or, more specifically, the best coffee in Australia. That said, this sale page still has to sell—especially because the target audience is likely unfamiliar with the Coffee Network.

With a focus on benefits and customization (roasting method, strength, and flavor), the copy describes the coffee finder tool both clearly and succinctly. The three steps under “How It Works” are easy to understand at a glance. The call to action repeatedly urges coffee lovers to “try now” and the heading and body copy reiterate how simple it is to use.

Aside from a single link in the footer that leads to their homepage (which prevents leads from bouncing if they aren’t quite ready to buy), this sales page is free of external links and distractions. Including minimal links, offers, and buttons helps keep leads on the page until they’re ready to “Try Now” or grab more information from the website.

What can you learn from this sales page example? Shorter landing pages work best for products that are simple, smaller purchases (i.e., products that don’t require as much deliberation or persuasion). For most of us, buying coffee isn’t all that complicated. So, in this example, a short and simple sales page hits the spot. The ideal length of any sales page depends on what you’re selling. However, when it comes to deciding what to include on your sales page, quality content always trumps quantity.

Need even more sales page samples in your life? Check out our list of 27 landing page examples that drive online sales.

Put the Power of Sales Pages to Work for Your Business

It’s easy to assume that whoever clicks on your ad is interested in your business—in which case, it would make sense to take them to your online store or product page to learn more about your offerings. But, as you know, that’s not why shoppers click ads for individual products or services. 

They don’t care about the rest of your product line (at least, not at that moment). They just want to know more about what you promised them in the ad. So, sending ad traffic straight to your website or product page likely isn’t going to lead to a sale.

Even if you have products or services that practically sell themselves, creating a campaign-specific sales page prevents leads from getting lost on your website instead of following through with the purchase.

If you want to grow your online sales without scaling your sales team (and costs), you need dedicated sales pages built to drive revenue. Discover how sales landing pages can take your conversions to the next level.

Sales Pages: High-Converting Tips & 5 Can’t-Miss Examples published first on https://nickpontemrktg.wordpress.com/

[reviewandbonuss]

Sales Pages: High-Converting Tips & 5 Can’t-Miss Examples

Sales pages are like the powerlifters of landing pages. Or, if team sports are more your thing, they’re the MVPs.

Where most landing pages provide immense value by setting you up to score a sale—perhaps by generating, vetting, or capturing leads—a sales page makes the touchdown itself. (Am I doing this sports metaphor thing right?)

In other words, sales pages have loftier goals than your average product page or landing page. Rather than aiming for downloads, signups, or click-throughs (all of which play a role in finding and nurturing leads), the purpose of sales pages is turning ad clicks directly into paying customers.

Suffice it to say, the pressure is on. Your sales pages need to come through with the win, which means you need to know how to create a high-converting sales page for every campaign.

In this article, we’ll tell you what makes a great sales landing page and show you how to create a sales page that actually converts clicks into customers. Plus, we’ll look at what you can learn from some of our favorite real-world sales page examples.

But first, let’s answer some of the most common questions related to sales pages for online stores and services.

Everything You Wanted to Know About Sales Landing Pages

What is a sales page, exactly?

A sales page is a dedicated landing page built to convert ad traffic into customers. You can think of sales pages as the modern sales letter, but more targeted and data-driven.

A good sales page is more than just a convenient place to send click-throughs. It’s the best place to send someone who clicks on a targeted ad, whether you’re running paid ads on Instagram or an email marketing campaign.

Why do I need a sales landing page?

Compared to online stores, sales pages convert better in terms of volume and revenue. In fact, landing pages have been shown to convert 2X as many visitors into customers and increase average customer spend 2X. Whoa.

A big reason for this is that online stores have built-in distractions that can pull visitors in multiple directions (things like links to related products, promotions, shipping details, etc.). You use a sales page when you want to maintain momentum and ensure shoppers only have one thing on their mind: making the purchase.

What separates a sales page from a typical landing page?

Like every great landing page, a sales page is built around a specific conversion goal. However, when it comes to sales page design, the objective isn’t just any old conversion—it’s getting visitors to actually buy. In order to close the deal, a sales page might be longer than the average landing page, especially for bigger purchases.

What about product pages vs. sales pages?

If you already have product pages, do you still need sales landing pages? Um, heck yes! Unlike product pages, which highlight features in depth, a sales landing page is built specifically to convert. That means visitors see the exact information they need to make a purchasing decision, without the distractions typically found on a product page.

Plus, sales landing pages are more flexible than traditional product pages. They can be tweaked and tested and updated before you could even begin making changes to the rest of your website.

How Do I Create a Sales Page That Converts?

A sales landing page is a tool to drive, well, sales. As such, it must be carefully designed to motivate leads to take action. Whether you’re creating a new sales page or hoping to optimize an existing page, there are a few key notes you need to hit. So, what goes into crafting a high-converting sales landing page?

Your sales page needs to match the ad so visitors instantly recognize that they’re in the right place. Nothing derails a potential sale faster than a page that has little or nothing to do with whatever was featured in the ad (this is basically the ecommerce version of catfishing).

This is perhaps the most important (and often underestimated) part of an effective sales page, so here’s a quick example.

Let’s say you’re marketing a subscription service for a range of fancy jams and jellies, but this month you’re using paid ads to promote lavender honey from a local farm. It’s seasonal and supplies are limited, so it’s not something you want to add to your website’s regular catalog.

Whoever clicks on that ad has already told you they’re interested in the lavender honey (why else would they have clicked?). That means they don’t want to see that you offer ice wine jelly or canning supplies (at least, not right at that moment).

So, what does your sales page need to do? Show them the honey—and, hopefully, they’ll show you the money. Sweet, right?

Use persuasive copy. Your sales page needs to do the job of a salesperson, which means compelling leads to open their wallets. The headline should convey immediate benefits and the body copy should be used to address sales objections, answer potential questions, and compel visitors to click ‘buy.’ 

Show the product in action. Sometimes, simply showing the product in use is the best way to communicate value. Include visuals of the product in action to get customers excited about their upcoming purchase.

Build trust with social proof. Address potential sales objections with real testimonials from existing customers. This helps potential customers see the value your product provides and adds credibility to your claims.

Provide clear next steps. You don’t want to pay for ads that lead to a dead end. Maintain momentum by featuring a single, straightforward call-to-action on a prominent, clickable button so the next steps are 100% clear.

Ready to build a high-converting sales page of your own? Check out our library of 100+ ready-to-use sales page templates and start selling more today.

High-Converting Sales Page Examples Created with Unbounce

1. Dinnerly

Image courtesy of Dinnerly. (Click to see the whole thing.)

From the creators of Marley Spoon, Dinnerly is an alternative meal kit service for the budget-conscious home chef. Their price per meal is roughly half of typical meal kits, but their recipes still pack a full-plate, high-quality punch. They’re able to pull this off by minimizing costs related to packaging and marketing.

For this campaign, Dinnerly advertised on Reddit and sent click-throughs to the sales landing page shown above.

Why does this sales page convert so well? This page is built specifically for leads from a single source: Reddit. From the headline to the CTA (“Claim My Reddit Discount”), everything about this page is tailored to the leads who click through from a Reddit ad campaign. Greeting visitors with “Hi Reddit!” immediately tells them they’re in the right place. As we scroll down, the page continues to match both the source and the brand.

What can you learn from Dinnerly? What can other marketers learn from this example and apply to their own pages? The big takeaway here is to match the message and design of your sales page to the ad. If you want to run similar campaigns across several sources (say, Reddit, Facebook, and Instagram), you should consider building and customizing variant sales pages for each one.

2. Ruby

Image courtesy of Ruby. (Click to see the whole thing.)

Ruby provides virtual reception and chat services to a wide range of businesses. On this sales landing page, they’re speaking directly to business owners who need live phone support.

Why is this page so great at selling? If you’re looking for inspiration on how to write a sales page, this is it. Both the headline and supporting copy reinforce benefits in terms relevant to the audience. 

All of the content (including benefits, visuals, and pricing information) is targeted towards businesses that need virtual reception and are concerned about missing customer calls or not being able to handle after-hours conversations.

This landing page also wins because it:

Frames customer testimonials as “Success Stories” to add clout to standard social proof. 

Features data from customer surveys to demonstrate proven results.

Emphasizes their money-back guarantee, which addresses some of the biggest sales objections. (“Is it worth the cost? Will I regret this purchase?”)

Minimizes external distractions by focusing on the receptionist services (rather than looping in their live chat offering).

Visually divides sections and uses color-blocking to make it easier to scroll for relevant information.

What can you learn from Ruby’s sales page example? A good sales page provides answers to everything potential customers need to confidently make an informed purchase. Even if you offer tiered services (like Ruby’s monthly packages of 100, 200, or 500 receptionist minutes), you can leverage a single sales page to drive conversions for all of them. The key is to aim for transparency about pricing and packages, so leads don’t have to click away from your sales page to learn more. 

If you need to provide extra information that doesn’t fit on the main page, you can use lightbox popups like Ruby does for their monthly plans. This is a clever way to keep visitors on the page without bogging down the main content with excessive details that might not be relevant to each visitor.

3. Thistle

Image courtesy of Thistle. (Click to see the whole thing.)

Thistle is a ready-to-eat meal subscription service that specializes in nutritious, plant-based dishes made from local ingredients.

Why does this sales page get results? One of the simplest things that makes a sales page effective is focusing on the benefits instead of features. The headline highlights what the visitor cares about most (meals that are “so deliciously easy”) and the rest of the copy uses language that says Thistle truly gets what their audience wants. 

Even though text only takes up a third of the space above the fold (allowing that bright, veggie-filled salad to do much of the talking), all of these heavy hitters are visible before we scroll down: “no more groceries,” “fill your fridge,” “super healthy,” “gourmet meals,” “less cost.”

How can you apply these lessons to your own sales pages? In a highly competitive space, you need something that makes you stand out. Your sales page should balance speaking to your audience’s needs (which your competitors are likely also doing) and emphasizing your unique selling point (which is specific only to your brand). For Thistle, this means highlighting the traditional convenience and benefits of a meal delivery service, but also leaning into the health benefits that set them apart.

Craving more inspiration for your sales page design? Take a look at how Indochino and Packlane use Unbounce sales pages to fuel their digital marketing strategy and online sales.

4. Solo Stove

Image courtesy of Solo Stove. (Click to see the whole thing.)

This sales page is part of a retargeting campaign for customers who’ve already purchased the Solo Stove and potentially other accessories.

What makes this sales page a winner? There are a few reasons why this sales page is so effective. Not only does it appeal to the community that’s built up around their brand, but it also uses visuals that show the product in action.  

Plus, by introducing the shield as their “most-requested accessory,” Solo Stove implies that their customers already want this. This serves two purposes.

First, for anyone who may have actually requested the shield, this page offers pure validation. If you even thought about wanting a shield for your Solo Stove and saw this campaign, you’re pretty much guaranteed to buy into it right away. As for the rest of Solo Stove’s customers retargeted by this campaign, the idea that it’s highly requested primes them to convert by building social proof right into the offer. 

This page also makes use of a clever CTA (“Claim your Shield” above the “Shop Now” button) that suggests Solo Stove customers are entitled to the shield after eagerly awaiting its release.

What can you learn from Solo Stove? When you offer multiple products, using sales pages creates space to focus on just one item at a time. That said, you can play around with the formula to best serve your campaign. Unlike most of the other sales pages we’re discussing today, this one breaks the mold a little by linking out to three purchase pages instead of driving all traffic to one. 

Solo Stove included three separate “Shop Now” buttons to match the three sizes offered. However, splitting up traffic works here because anyone who clicks on this ad is already a Solo Stove customer. That means they already own a fire pit in one of these sizes—and since the shields are named to match each size, there’s no question of which button each customer should click.

5. The Coffee Network

Image courtesy of The Coffee Network. (Click to see the whole thing.)

The Coffee Network is an Australia-based coffee marketplace for bean lovers with an appetite for trying new blends.

What makes this sales page stand out? Presumably, the audience here is already interested in coffee and likely searching online for the best coffee or, more specifically, the best coffee in Australia. That said, this sale page still has to sell—especially because the target audience is likely unfamiliar with the Coffee Network.

With a focus on benefits and customization (roasting method, strength, and flavor), the copy describes the coffee finder tool both clearly and succinctly. The three steps under “How It Works” are easy to understand at a glance. The call to action repeatedly urges coffee lovers to “try now” and the heading and body copy reiterate how simple it is to use.

Aside from a single link in the footer that leads to their homepage (which prevents leads from bouncing if they aren’t quite ready to buy), this sales page is free of external links and distractions. Including minimal links, offers, and buttons helps keep leads on the page until they’re ready to “Try Now” or grab more information from the website.

What can you learn from this sales page example? Shorter landing pages work best for products that are simple, smaller purchases (i.e., products that don’t require as much deliberation or persuasion). For most of us, buying coffee isn’t all that complicated. So, in this example, a short and simple sales page hits the spot. The ideal length of any sales page depends on what you’re selling. However, when it comes to deciding what to include on your sales page, quality content always trumps quantity.

Need even more sales page samples in your life? Check out our list of 27 landing page examples that drive online sales.

Put the Power of Sales Pages to Work for Your Business

It’s easy to assume that whoever clicks on your ad is interested in your business—in which case, it would make sense to take them to your online store or product page to learn more about your offerings. But, as you know, that’s not why shoppers click ads for individual products or services. 

They don’t care about the rest of your product line (at least, not at that moment). They just want to know more about what you promised them in the ad. So, sending ad traffic straight to your website or product page likely isn���t going to lead to a sale.

Even if you have products or services that practically sell themselves, creating a campaign-specific sales page prevents leads from getting lost on your website instead of following through with the purchase.

If you want to grow your online sales without scaling your sales team (and costs), you need dedicated sales pages built to drive revenue. Discover how sales landing pages can take your conversions to the next level.

https://unbounce.com/landing-page-examples/high-converting-sales-pages/

[dawnajaynes32]

7 Branding Trends from FINE, an Agency for the Digital Age

Before you tackle your next branding project, up your expertise with these insights from FINE, a brand agency for the digital age that connects brands with customers in the ways people connect today.

1. Back to Sensory Basics

“So much of our world is consumed by tech,” says Josh Kelly, managing partner and chief strategist at FINE. “We all spend our days engrossed in screens, pushing buttons. We see more and more a need and desire for brands to engage non-visual senses offline, like touch, taste, sound and smell, to stand out.” That could mean anything from considering how to orchestrate all the brand touchpoints of a place-based experience to remembering “old-fashioned” tools like print or highly refined promotional schwag.

“For one of our highest tech clients—Cloudera, a company that sells its brand and its wares to chief technology officers to solve the biggest data challenges of our day—we found success with unique, personalized and extravagant direct mail rather than falling back on ubiquitous digital outreach to tell the story,” Kelly says. He adds that when it comes to FINE’s hospitality clients, the team thinks about those moments when people put down their phone, interact with people, pick something up, or see/hear/touch/smell something they’ll forever associate with a brand.

Kelly says they also see this happening in retail. “Many brands shifted their in-store experiences to accommodate flashy tech and digital screens—but forgot to consider the larger impact those tactics would have on the guest experience and long-term relationship. Now we see retailers scaling back on tech and humanizing their environments.”

Brand strategist Emily Buchholtz adds that at a brand experience level, they’re interested in tech that adds value to the relationship and doesn’t distract from it. “Brands must consider all inflection points within the guest journey to understand which demand tech, and which are best served by tapping other senses.”

2. Branding from the Inside Out

Principal and creative director Kenn Fine believes that increasingly, brands do best when they think inside out. “When we begin an engagement, we always start with the core of why the brand exists and what it has to offer to those who will engage with it,” he says. “What is the experience and how does that fit or drive the brand? It’s given us phrases like ‘Brand Is Operations,’ or ‘Deep Branding.'”

This process also often aligns consumer branding and employer branding. “We also say that increasingly ‘Employer Branding is Good Branding,'” Fine says, noting that the messages you use to lure and guide employees are often the same as the ones you use to lure and guide customers—as they should be. For this reason, some of the best brand work today is going into the key challenge of shaping companies through hiring and training the people most responsible for creating the product and experience.

“Each employee needs to understand the larger vision and have a clear sense of purpose in bringing that vision to life,” Fine says. “Developing a methodology and training systems to empower is what makes people want to work there, and what helps them create customer experience.

“We found this with Ten-X, a Google-funded real estate venture, where the company’s vision of ‘changing the state of real estate’ was the key selling point to prospective employees, customers and even investors alike.” Fine points out that this is apparent too in the agency’s hospitality work. At Kimpton, for example, the term “ridiculously personal experiences” inspired people, and McKibbon Hospitality rallied around the idea “Hospitality Begins With Me.” All joined by a mission, vision and shared purpose.

3. Quiet is Speaking Louder

“From a brand and design perspective, more and more of our work is about stripping away layers to allow very simple messages, images, names, experiences, and impressions to come into full relief,” Kelly says. Of course, this has always been somewhat true, but as new customers like millennials come along, Kelly notes that making things that seem less noisy and busy and brand-y is becoming more important. “We’ve even used the phrase ‘un-name’ and ‘un-brand’ to describe what we do in helping to rethink brands. Removing artifice, being simple and honest, creating whitespace, minimizing visual and textual clutter.”

Kelly notes that they’ve observed this trend with their business-to-business client M3, which is simplifying complex business services, and with their client Kimpton Seafire Resort + Spa, which offers respite from the noisy commercial world as a core benefit.

“Consumers are constantly inundated with distractions,” Buchholtz adds. “Brands are competing for attention and only causing more noise and anxiety. When everyone else is shouting, we see tremendous opportunity in a personal whisper. There is power in operating at a lower volume that cuts through the noise and adds simplicity versus chaos.”

4. The Un-Commodification of Design

Digital creative director Tsilli Pines suggests that we consider more closely the commodification of design in the digital space and beyond. “It’s happening through the proliferation of tools and platforms—like, Squarespace, Virb, 99 Designs or even Wix—that enable a baseline of visual standards.” she says. “These companies sell accessibility. And that’s really important.” But what it means is that designers will increasingly focus on the aspects of their work that cannot be commoditized: custom interactions, insight-driven design, content strategy/IA—not just grids, type, color and images, but true solutions to your actual brand challenges.

5. Honest Branding

Fine says that we’ll likely see the continuation of “honest” branding as organizations confront what they really stand for and craft their brand in line with that to build engaged and dedicated communities. “Look for more brands bundling activism of some kind with their product or service—connecting with meaningful issues that matter to their customers, and/or avoiding socially charged negative associations that disconnect with their audience—to gain meaningful traction. More than ever, it won’t be enough to try to be all things to all people. Brands will now need to examine and reflect their ethics on a continual basis.”

Buchholtz adds that there is a key consumer trend that tracks with this: the idea that we live in a “post-truth” world. “There is a lot of information but little credibility,” she says. “We are constantly questioning the motive and have developed a skepticism around individuals, platforms and authorities who used to hold clout.” As traditional role models and cultural perspectives struggle to express the truth, she notes, brands have a unique opportunity and play a larger role in upholding a sense of truth and a sense of values with which people can align.

6. Being Useful is More Valuable than Ever

Kelly believes that the tone of branding will continue to shift toward service and utility, and that sophisticated and tech-empowered consumers will increasingly avoid sales pitches and seek answers in a world of noise and misdirection. “This plays out in a number of ways, like renewed focus on careful and succinct IA in digital, brand use of wayfinding symbols and visual languages in lieu of clever logos, a paring back of content strategy focus, and an emphasis on product and service delivery as the impetus for brand communication,” he says. adding that as screens and attention spans shrink, we’ll have less room for fluff and bravado and more need to be helpful, useful, and humble.

“It’s about relevance,” he says. “Brands who understand their consumer on a deeper level can articulate a narrative that will resonate with them across myriad moments in their day and across the trajectory of their life. Then, they can meticulously design touchpoints and interactions that punctuate that narrative in a way that is truly meaningful and relevant.”

7. Commoditizing Disruption

Design director Mehran Azma sees a sort of gentrification within brand design in metropolitan spaces. “For years, the buzzword has been ‘disruption,'” he says. “But now we’re seeing the reversal of this trend with brands that want to (and have the tools to) fit in amongst competitors and peers, ideally unnoticed at first to allow for time to assume pre-establishment to the consumer.”

Azma observes that an overall modernized aesthetic has become the norm, with the rise of “hipster logo” DIY kits appearing in just about every design-oriented blog or showcase site. “It’s paved the way for story-less brands for dispassionate business owners less interested in cultivating community and more focused on profit margins,” he says. “Granted, this isn’t the first time (or likely last time) this shift has occurred (see: just about every 80’s mini-mall)—but it is striking at a time when social media serves as a vehicle to extend blasé brands into a greater socio/eco-sphere.” 

He notes that in the past, marketing initiatives were fairly localized for small to medium–sized businesses. “Now we live in a boundless commercial frontier, and as a result we’re being inundated with logarithmic advertisements catering to data that doesn’t correlate to our actual sense of ethics, just our browser-history. The end result is an influx of brand everything, and with it comes a proliferation of identities that are drummed up without any actual story backing. They take no consideration of context, and appropriate whatever is on-trend recklessly.”

To counter this, he says, the team at FINE develops brands, like Kimpton, from the ground-up, taking the time to understand the core values of the organization, partnering with them in all avenues of strategy and execution, and then extending that across all associated initiatives.

What do you think? Have you observed any of these branding trends within your own organization? Let us know in the comments below or tweet us @HOWbrand.

The competition celebrating innovative and effective logo design & identity applications is accepting entries.

work by past HOW Logo Design Awards winner wkrm design

ENTER TODAY!

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