#fareshare

[ianchisnall]

Organisations such as FareShare reduce Food Waste

On Thursday on the 18th April in the House of Commons there was a very brief conversation entitled “Food Waste: Parliamentary Estate” and Charles Walker MP referred to FareShare when he spoke. Charles is the Conservative for Broxbourne which is in Hertfordshire and he is also the Chair of the Administration Committee and the session was opened by Patrick Grady who is an SNP MP. So here is the…

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#Charles Walker #FareShare #Patrick Grady

[holmesarewolves]

Baking a difference for FareShare

#Baking #difference #for #FareShare

[insidecroydon]

FareShare and Trussell know every little helps this winter

Donation drive: can you spare a couple of hours to help at donation points at Tesco? With food banks and charities expecting to face increased demand for help this winter, the Croydon public is being asked to give the gift of their time to take part in the country’s biggest food donation drive. The Tesco Food Collection is taking place in all the supermarket chain’s London stores from November 30…

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#FareShare #food banks #Tesco #Tesco Food Collection #Trussell Trust

[stroudtimes]

Stroud volunteers needed more than ever at milestone food donation weekend

Stroud volunteers needed more than ever at milestone food donation weekend

Kind-hearted people in Stroud are being urged to support the UK’s biggest food donation event this summer, with charities launching a huge recruitment drive for volunteers. This year the Trussell Trust and FareShare are marking 10 years of working in partnership with Tesco to collect food donations in its supermarkets. With both charities reporting increasing need for food, those donations have…

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#FareShare #Tesco #Trussell Trust

[littlemixdaily]

Simon Carroll’s A Disco Christmas at 25 Paul Street in support of FareShare in London, UK - December 3, 2022

#jade thirlwall #jthirlwalledit #jadethirlwalledit #appearances #2022 #ap2022 #mine #edits #jade

[glitched-eyes]

Another example of why capitalism sucks

I got talking to these people today who work at this charity that gives food to people in need.

They told me how loads of these companies throw away tonnes of food because the packaging printed wrong, or they were overfilled, or the meat content was higher than labelled. They save all that food from being dumped and give it to people for free.

None of them get paid to do this, it all works off volunteers. And it just made me so angry to see these people do such important work for the community and they aren't paid for any of it.

It made me so angry to know all that food is thrown away. These were supermarket foods. There is something seriously wrong with the food industry, and the way we value things based on profit. I'm sick to my stomach with it.

I know me ranting on here doesn't change anything, but I needed to talk about it somewhere.

Anyway the company is called: FareShare.

Here's their website: https://fareshare.org.uk/

I'd recommend looking them up and learning about the great work they do.

#charity #food #capitalism #income inequality #food waste #food industry #enviromentalism #volunteering

[mudricky]

Tesco customers in Renfrew donate 2,629 meals to support charities at Winter Food Collection

Generous Tesco customers made millions of food donations at the Tesco Winter Food Collection – providing much-needed support for FareShare and the Trussell Trust. Continue reading Untitled

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[squideo]

The Best Animated Christmas Adverts of All Time

We love a Christmas advert in Britain. Whenever the latest John Lewis or Marks & Spencer Christmas advert is released it makes news headlines. The public takes to the internet to compare it to adverts of past and rank which advert has been the best tear-jerker so far.

At Squideo, our favourite Christmas ads are the animated variety. We love to see what other animation companies are experimenting with, which pop culture characters are in the public consciousness, and what audiences are responding to. We’re ranking our ten favourite animated Christmas adverts (to date). Let us know if we missed your pick!

10 Best Animated Christmas Adverts

10. It’s a Wonderful Flight | Heathrow Airport 2017

Combining live-action and CGI, the iconic Heathrow Bears sold at Heathrow Airport take centre stage in this advert. On a series of Christmas Eve flights, a family of Heathrow Bears grows over the years in a video which promotes the staff of Heathrow Airport who work throughout the Christmas holiday as well as this classic souvenir.

09. Paddington & The Christmas Visitor | Marks and Spencer 2017

Released in the same year as Paddington 2, Marks and Spencer took advantage of the film’s publicity by making this special bear the star of their Christmas advert. The video subtly places M&S products throughout, but it is Ben Whishaw who is the star of this advert along with Mark Benton and a cameo from Angela Ripon. M&S rarely hold back on the celebrity guest stars in their adverts, but it is the touching scene at the end of this advert that truly makes it memorable.

08. A Comfy Carol | DFS 2020

Wallace and Gromit have been popular characters since they first graced the screen in 1989, and DFS must have known they had a safe bet when they approached Aardman Animation to make their Christmas advert. The product placement – a warm and comfortable couch – only appears at the very end of the video, with much of the advert dedicated to Wallace’s typical eccentricities and Gromit’s usual exasperation.

07. Northern Lights | Coca Cola 1993

The Coca Cola polar bears have been a popular mascot used by the company since 1993, often appearing in their advertising in the run up to Christmas. This simple advert departed from the brand’s usual live-action human-centric videos and used state-of-the-art computer animation. The ad was so popular that even Coca Cola’s competitors Pepsi got in on the action, eventually releasing their own polar bear advert. Who knew bears loved soft drinks so much?

06. Inner Child | McDonald’s 2020

Made in support of FareShare UK, this 3D animated McDonald’s advert doesn’t rely on characters from famous franchises. Instead it creates its own original characters, a mother and a son whose relationship is strengthened over a McDonald’s happy meal. Animation is cleverly used to show the son’s growing distance, contrasted with his inner child who longs to participate in all the Christmas traditions. Joining McDonald’s existing #ReindeerReady campaign, it ends with them setting out McDonald’s provided carrot sticks in wait of Santa’s arrival.

05. Get More Out Of Giving | Very 2019

Another yearly campaign, Very’s Get More Out Of Giving promotes community and kindness during the Christmas holidays. In 2019, Very used 3D animation to create a neighbourhood coming together to create a gift for one of the residents. Very has used the same street of houses in previous adverts and takes advantage of the existing character development to advance the story. Using Very branding in the form of a glowing pink present, it is a subtle advert without any product placement that effectively pulls on the heartstrings.

04. Father Christmas to the Rescue | Barbour 2020

Using the beloved animation of Raymond Briggs’ Father Christmas, this advert was inspired by a real incident which is credited at the end of the video. After the family dog rips an heirloom Barbour jacket, Father Christmas is called upon to mend it. The advert signposts the repair services Barbour offer, rather than promoting buying a new replacement. It’s a sweet story, but the best part is seeing Briggs’ characters brought to life yet again.

03. Mog’s Christmas Calamity | Sainsbury’s 2015

Prepare for the advert guaranteed to bring tears to Scrooge’s eyes. Narrated by author Judith Kerr, the original creator of Mog who also cameos in the video, this live-action and 3D animation advert was accompanied by a Sainsbury-exclusive book and plush toy with proceeds going to Save the Children. Mog gets up to his usual antics, and the Thomas’ home catches fire – destroying the downstairs living area in a moment which brings the fun calamity to a sobering moment. Quickly the neighbourhood rallies around the family, cleaning up the house and sharing their Christmas. It’s an emotional rollercoaster which instantly became a Christmas advert classic.

02. The Stepdad | Disney 2021

Part of Disney’s From Our Family to Yours campaign, the company continues its support of Make-A-Wish International through sales of the video’s original song performed by Gregory Porter. The second advert to follow this growing family, the titular stepdad struggles to find his place in the household but fortunately the love he and his step kids share for Disney comes to the rescue. From watching original Disney programming, reading Disney books and building a Disney-inspired gingerbread house, there’s no shortage of product placement in this advert. And yet, despite this, it keeps the characters central and creates a heartwarming story.

01. The Bear and the Hare | John Lewis 2013

Combining 2D and stop-motion animation, this was the video that started John Lewis’ reign as the Christmas advert titan. Using Lily Allen’s cover of Somewhere Only We Know, the single became a UK number one hit and the video has over 54 million views on YouTube. Every John Lewis advert since is compared to The Bear and the Hare. From its beautifully animated characters to the simplicity of the story, there was no other advert in the running for our number one spot.

Create Your Own Animated Video

Did your favourite animated Christmas advert make the list? Why not get started on an animated video of your own. Get in touch with us to find out more!

#christmas ads #heathrow bears #paddington bear #m&s #wallace and gromit #dfs #coca cola #coca cola polar bears #mcdonalds #very #raymond briggs #father christmas #barbour #mog #judith kerr #sainsburys #disney #john lewis #john lewis christmas #the bear and the hare #youtube #animation #small business on tumblr #marketing #marketing strategy #Youtube

[news4trafford]

Trafford Centre announces partnerships with three local charities

The Trafford Centre has announced three local charities as the new recipients of the centre’s Fountain Fund scheme for 2023 – 2024. FareShare Greater Manchester, Stockdales and Look Good Feel Better will each receive a share of the money dropped into the fountains, as well as working closely alongside the centre on fundraising and awareness-raising campaigns. Since the Trafford Centre opened in…

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[workersbushtelegraph]

FareShare

FareShare meals are providing welcome relief to Brisbane’s West End where locals including many First Nations people face a mountain of challenges.“It’s food security, it’s the rental crisis, it’s the Covid crisis,” says Kylie Deen of West End Community House. “There’s not enough housing, not enough rentals, not enough employment.”The impact is obvious from the people camping nearby in Musgrave…

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[bastillemxfans]

🇲🇽 “Un día en las vans con mi papá para FareShare South West”

Los Bastille teniendo gran corazón como siempre 💚

📸 Woody

#bastille #woody wood #chris woody wood #Woody #bastille woody #stories

[ianchisnall]

Food Waste and Food Distribution refers to FareShare

On Tuesday a session took place in Parliament that is entitled Food Waste and Food Distribution and the person who opened this is Jo Gideon who is the Conservative MP for Stoke on Trent and she states “I beg to move, That this House has considered food waste and food distribution” and she then says “Let me begin by reflecting on our connection to food.” After several other people and many words…

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#Anne McLaughlin #Daniel Zeichner #FareShare #Jo Gideon #Paul Girvan #Selaine Saxby #Steven Bonnar #Wera Hobhouse

[asiantraderbiz]

[insidecroydon]

Storage firm has an egg-cellent charity idea for Easter

A Croydon business is staging a charity Easter egg appeal: Access Self Storage wants to fill an empty storage unit with donated Easter eggs, in aid of The Felix Project and FareShare. To fill the container, which is approximately 9ft high and 3ft wide, about the size of an old-style public phone box, the team will need to collect around 200 boxed supermarket Easter eggs, with any extras spilling…

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#Access Self Storage #Easter #Easter eggs #The Felix Project

[sustainabilitystorytelling]

Sustainability Storytelling N-icely Done

Sainsbury’s Sainsfreeze campaign highlights power of freezing food to prevent food waste

You can imagine Sainsbury’s brief to its agencies: talk about how committed we are to reducing food waste.

Supermarkets are on the frontline in the fight against climate change and cutting food waste is one of the main issues they’re grappling with. From removing “best before” labels to partnerships with food banks, the efforts of UK supermarkets chains are all much of a muchness.

It’s safe to say that food waste is well-trodden ground for them all, and so hats off to Sainsbury’s for finding a fresh approach to telling a story that’s already been told.

What the campaign involves

Sainsfreeze (see what they did there?), was the name given to a first of its kind walk-in freezer concept store designed to show people the various foods that can be frozen and to share innovative freezing tips with people in a bid to reduce food waste, and in turn, save money.

The pop-up store looked like a regular Sainsbury’s from the outside, but once inside customers were greeted with frozen groceries that they would usually buy fresh. Foods normally found on different aisles in the grocery store were frozen in innovative ways to help teach customers new ways to freeze food that allows them to reduce waste in the home.

The items available in Sainsfreeze were selected off the back of research that revealed the items Brits most commonly throw away, and it was this same research that underpinned the news story that appeared to gain blanket coverage.

 A strategic partnership with WRAP, one of the UK’s leading climate action NGOs, added credible third-party endorsement to the initiative, and all surplus food from the pop-up was donated to Sainsbury’s food distribution charity partner, FareShare, ensuring the retailer practiced what it was preaching.

Why it got my attention, and lessons learned

This is one of those campaigns that’s so obvious, and so obviously relies on the classic PR formula of consumer research + “stunt”, I want to hate it.  But I’m not going to lie, it’s the obviousness of it that I love. And the simplicity.

For me, the lesson to be learned here is an easy one: don’t over-complicate things. This campaign is a classic example of simple, straightforward problem / solution storytelling, brilliantly executed and “gettable” on every level.

The visual and the headline alone tell me what I need to know: freezing food can save food and save money, and Sainsbury’s can help me do that. Boom. Done. One sentence. Message communicated. That’s some skilled storytelling right there.

If I then choose to engage further with the campaign, whether that’s by reading one of the many online articles generated or by paying Sainsfreeze a visit, I actually learn something that’s of actual value to me and my life. That’s pretty rare isn’t it? Who knew you could freeze an egg? Not me. Yoghurt? Game changer. I’m already an avid hunter of the “reduced price” yellow sticker when I’m doing my grocery shopping, and now, armed with this new knowledge that so many foods close to their use-by date can actually be frozen, my bargain-hunting tendencies are in over-drive.  And I’m doing something good for the planet too, even if that isn’t my main motivation. Full credit to Sainsbury’s for such actionable advice during a time when so many people are having to tighten their purse strings.

I also admire how Sainsbury’s baked into the story some key corporate messages, which appear to have been published in the vast majority of news articles I’ve read about the campaign i.e. Sainsbury’s is committed to halving food waste across its operations by 2030, has sent zero waste to landfill since 2013, recently announced the removal of ‘best before’ dates on 276 products and has donated over five million meals to those who need them most. Knowing these things endears me even more to Sainsbury’s.

What can we apply to our own marketing: my thoughts in a nutshell

As we find ways to bring the California almond industry’s zero waste story to life, we’ve already started to recognize the power of positioning almonds as a zero-waste food hero.  The New York Times partnership was our first foray into really talking about almonds being part of the solution to helping people reduce food waste due to their long shelf life, and this, to me, is the way forward.

Until now, I can’t help thinking we’ve been too focused on telling consumers about our growers’ approach to farming using a zero-waste approach. Is it interesting? Sure. Does it make you feel good about almonds? Quite possibly. But does it add value to your life and help YOU live life a little bit more sustainably? Kind of. But it’s a bit of a leap for consumers to understand how the action taken by farmers impacts their own life.

As consumers increasingly look to brands and products to help them do their bit to make a positive impact on the world, to me we should be taking a leaf out of Sainsbury’s book and showing how we i.e. how almonds – not the growers, but almonds – can be part of the solution.

[littlemixdaily]

Simon Carroll's A Disco Christmas at 25 Paul Street in support of FareShare in London, UK - December 3, 2022

#jade thirlwall #jthirlwalledit #jadethirlwalledit #appearances #2022 #ap2022 #mine #edits #jade