#engineerings

[brightlotusmoon]

#oh no #i know a lot of audio engineers #it's like a hallucination #dare i say it #because color theory #children's hospital #hotel carpet patterns #color theory #heavy sigh

[breakingjustxn]

well i mean, not wrong // credits: @screamingemonight on Instagram

#emo #pop punk #elder emo #emo phase #modern baseball #neck deep #movements #the front bottoms #the wonder years #pop punk memes #the story so far #knuckle puck #midwest emo #midwest emo memes #emo memes #turnover #youth fountain #sincere engineer #blink 182 #green day #my chemical romance #twenty one pilots #fall out boy #panic at the disco #boston manor #joyce manor #tiny moving parts #citizen #counterparts #knocked loose

[serialunaliver]

#all engineering majors in the US take note

[cemeterything]

sore throats might be the stupidest response to illness i've ever experienced. oh you want to eat? drink?? breathe air??? TEN THOUSAND KNIVES ATTACK

#🐉 #where the FUCK is the engineer!!! fix this!!!

[mo-mode]

I know it’s controversial but I think Annabeth geeking out over the Hephaestus contraptions was adorable

#and yes architectural engineering is STILL on the table #any kind of engineering works honestly but I loved how she geeked out over the machine #annabeth chase #percy jackson #pjo #percy jackon and the olympians #percy jackson and the olympians #pjo tv show #percy jackson tv show #pjo spoilers #percy jackson the lightning thief #pjo series #annabeth pjo

[staff]

Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

Expand the ways new users can discover and sign up for Tumblr.

Provide high-quality content with every app launch.

Facilitate easier user participation in conversations.

Retain and grow our creator base.

Create patterns that encourage users to keep returning to Tumblr.

Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

Principle 1: Expand the ways new users can discover and sign up for Tumblr.

Tumblr has a “top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up. 

We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.

Actions & Next Steps

Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.

Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.

Principle 2: Provide high-quality content with every app launch.

We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.

The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.

Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant. 

Actions & Next Steps

Deliver great content each time the app is opened.

Make it easier for users to understand where the vibrant communities on Tumblr are. 

Improve our algorithmic ranking capabilities across all feeds. 

Principle 3: Facilitate easier user participation in conversations.

Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.

Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.

Actions & Next Steps

Address the confusion within replies and reblogs.

Improve the conversational posting features around replies and reblogs. 

Allow engagements on individual replies and reblogs.

Make it easier for users to follow the various conversation paths within a reblog thread. 

Remove clutter in the conversation by collapsing reblog threads. 

Explore the feasibility of removing duplicate reblogs within a user’s Following feed. 

Principle 4: Retain and grow our creator base.

Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.  

Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.

The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.

It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.

Actions & Next Steps

Get creators’ new content in front of people who are interested in it. 

Improve the feedback loop for creators, incentivizing them to continue posting.

Build mechanisms to protect creators from being spammed by notifications when they go viral.

Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.

Principle 5: Create patterns that encourage users to keep returning to Tumblr.

Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.

Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.  

Most importantly, our messages should be thoughtful and should never come across as spammy.  

Actions & Next Steps

Conduct an audit of our messaging strategy.

Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.  

Identify opportunities for personalization within our email messages. 

Test what the right daily push notification limit is. 

Send emails when a user has push notifications switched off.

Principle 6: Performance, stability and quality.

The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.

Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.

Improve quality: deliver the highest quality Tumblr experience to our users. 

Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.

Conclusion

Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.

#tumblr #engineering #core product strategy

[nasa]

Nora AlMatrooshi

Nora AlMatrooshi, the first Emirati woman astronaut, worked as a piping engineer before becoming an astronaut candidate for the United Arab Emirates. https://mbrsc.ae/team/nora/

Make sure to follow us on Tumblr for your regular dose of space!

#NASA #astronaut #NASA Yearbook #graduation #Class of 2024 #space #Inspiration #UAE #United Arab Emirates #engineer #engineering #women in STEM #women in engineering #STEM

[adamshallperish]

my beautiful girlfriend "open link in new tab"

#my computer sounds like a jet engine trying to take off underwater #mine

[odinsblog]

Nothing to see here, just fire + floods + climate change

#politics #climate change #climate crisis #global warming #nyc #nyc flooding #nyc floods #climate collapse #civil engineering

[necromancy-enthusiast]

To help everyone understand the gravity of the situation with Unity's recent bullshit, here are some games made in unity:

Cult of the Lamb

Bendy and the Ink Machine

Untitled Goose Game

Road 96

Cuphead

Power Wash Simulator

Genshin Impact

Getting Over It

Inside

Tem Tem

Kerbal Space Program 1

Kerbal Space Program 2

Rust

Rimworld

Outer Wilds

Dream Daddy

Thomas Was Alone

I Am Setsuna

Tunic

Night in the Woods

Pony Island

Return of the Obra Dinn

Among Us

Pokemon Go

Hollow Knight

Ori and the Blind Forest

Ori and the Willow of the Wisps

Vampire Survivors

Two Point Hospital

City Skylines

The Long Dark

Firewatch

Oxenfree

Subnautica

Subnautica: Below Zero

Fall Guys

Many, MANY MORE

Unless you only play tRIpLE A titles this will most likely affect a game you like. Hell, it can even affect really big games like Pokemon Go.

For a long time, starting years and years back, a lot of people have been talking about the preservation of games and being against moving to digital only games for reasons like this, and how the greed of various big companies in the game industry will negatively impact access to games and their preservation. It's happening. This will impact games that are already out. This will impact games being made. This will impact games made in the future. So if you care even a teensy tiny bit about a single game made in unity, or you care about the future of game development period, I suggest you pay very close attention.

A good article from an indie developer detailing the changes and exactly how it screws devs over:

#unity #unity engine #video games #gaming industry

[lastoneout]

Actually, this Unity mess makes sense when you learn that they've got the guy behind such brilliant ideas as "we should charge players per bullet in fps games" and "all together the Sims 4 expansion packs cost over $800" running the goddamn company.

#unity #unity engine

[brilokuloj]

recreation of a dream I had where my friend sent me this video and then apologized for not watching it first because it "wasn't funny"

#thomastheplankengine #thomas the plank engine #196 #sorry for the lame tags i just want it to find its audience and i don't wanna post on reddit!!!

[reasonsforhope]

"With “green corridors” that mimic the natural forest, the Colombian city is driving down temperatures — and could become five degrees cooler over the next few decades.

In the face of a rapidly heating planet, the City of Eternal Spring — nicknamed so thanks to its year-round temperate climate — has found a way to keep its cool.

Previously, Medellín had undergone years of rapid urban expansion, which led to a severe urban heat island effect — raising temperatures in the city to significantly higher than in the surrounding suburban and rural areas. Roads and other concrete infrastructure absorb and maintain the sun’s heat for much longer than green infrastructure.

“Medellín grew at the expense of green spaces and vegetation,” says Pilar Vargas, a forest engineer working for City Hall. “We built and built and built. There wasn’t a lot of thought about the impact on the climate. It became obvious that had to change.”

Efforts began in 2016 under Medellín’s then mayor, Federico Gutiérrez (who, after completing one term in 2019, was re-elected at the end of 2023). The city launched a new approach to its urban development — one that focused on people and plants.

The $16.3 million initiative led to the creation of 30 Green Corridors along the city’s roads and waterways, improving or producing more than 70 hectares of green space, which includes 20 kilometers of shaded routes with cycle lanes and pedestrian paths.

These plant and tree-filled spaces — which connect all sorts of green areas such as the curb strips, squares, parks, vertical gardens, sidewalks, and even some of the seven hills that surround the city — produce fresh, cooling air in the face of urban heat. The corridors are also designed to mimic a natural forest with levels of low, medium and high plants, including native and tropical plants, bamboo grasses and palm trees.

Heat-trapping infrastructure like metro stations and bridges has also been greened as part of the project and government buildings have been adorned with green roofs and vertical gardens to beat the heat. The first of those was installed at Medellín’s City Hall, where nearly 100,000 plants and 12 species span the 1,810 square meter surface.

“It’s like urban acupuncture,” says Paula Zapata, advisor for Medellín at C40 Cities, a global network of about 100 of the world’s leading mayors. “The city is making these small interventions that together act to make a big impact.”

At the launch of the project, 120,000 individual plants and 12,500 trees were added to roads and parks across the city. By 2021, the figure had reached 2.5 million plants and 880,000 trees. Each has been carefully chosen to maximize their impact.

“The technical team thought a lot about the species used. They selected endemic ones that have a functional use,” explains Zapata.

The 72 species of plants and trees selected provide food for wildlife, help biodiversity to spread and fight air pollution. A study, for example, identified Mangifera indica as the best among six plant species found in Medellín at absorbing PM2.5 pollution — particulate matter that can cause asthma, bronchitis and heart disease — and surviving in polluted areas due to its “biochemical and biological mechanisms.”

And the urban planting continues to this day.

The groundwork is carried out by 150 citizen-gardeners like Pineda, who come from disadvantaged and minority backgrounds, with the support of 15 specialized forest engineers. Pineda is now the leader of a team of seven other gardeners who attend to corridors all across the city, shifting depending on the current priorities...

“I’m completely in favor of the corridors,” says [Victoria Perez, another citizen-gardener], who grew up in a poor suburb in the city of 2.5 million people. “It really improves the quality of life here.”

Wilmar Jesus, a 48-year-old Afro-Colombian farmer on his first day of the job, is pleased about the project’s possibilities for his own future. “I want to learn more and become better,” he says. “This gives me the opportunity to advance myself.”

The project’s wider impacts are like a breath of fresh air. Medellín’s temperatures fell by 2°C in the first three years of the program, and officials expect a further decrease of 4 to 5C over the next few decades, even taking into account climate change. In turn, City Hall says this will minimize the need for energy-intensive air conditioning...

In addition, the project has had a significant impact on air pollution. Between 2016 and 2019, the level of PM2.5 fell significantly, and in turn the city’s morbidity rate from acute respiratory infections decreased from 159.8 to 95.3 per 1,000 people [Note: That means the city's rate of people getting sick with lung/throat/respiratory infections.]

There’s also been a 34.6 percent rise in cycling in the city, likely due to the new bike paths built for the project, and biodiversity studies show that wildlife is coming back — one sample of five Green Corridors identified 30 different species of butterfly.

Other cities are already taking note. Bogotá and Barranquilla have adopted similar plans, among other Colombian cities, and last year São Paulo, Brazil, the largest city in South America, began expanding its corridors after launching them in 2022.

“For sure, Green Corridors could work in many other places,” says Zapata."

-via Reasons to Be Cheerful, March 4, 2024

#colombia #brazil #urban #urban landscape #urban planning #cities #civil engineering #green architecture #green spaces #urban heat #urban heat island effect #weather #meteorology #global warming #climate change #climate hope #climate optimism #climate emergency #climate action #environment #environmental news #city architecture #bicycling #native plants #biodiversity #good news #hope #solarpunk #ecopunk #hopepunk

[selenastaylors]

okay besties everyone put in their tags what theyre majoring or what they majored in im so curious

#im studying cyber security engineering #1k #2k #3k #10k

[arguablysomaya]

are. are keyboard smashes a thing. on tumblr.

#okay so a lot of people have no clue this site has been the underground engine of internet language for years now huh #shut up somaya #twitter #twitter refugees #50k #1k #25k #100k

[humming-fly]

Every now and then I'm reminded Real People with Actual Jobs use tumblr and I've always been legitimately curious what all you weird adults are up to when you're not on this site and with tumblr's New Poll Feature I can finally get an answer! (or the closest approximation of an answer possible with only 10 available options h a)

#tumblr /really/ shortened the character limit on these posts huh #could've sworn it was longer when i made the wizard one #anyways no shit i have always been curious #tragically 10 options limits things a lot but I tried to be broad XD #i'll start i'm an academic researcher studying civil engineering :V #humming-rambles #poll