#coronadiaries

[vicobiahu]

The Drunken '80s: Corona tackles Heineken

One key thing that stood out to me in the Corona Beer Case study is that selling beer is 90% perspiration and 10% inspiration.

Corona Beer was not sold as a premium beer in Mexico however when it got introduced to Americans it was viewed as a luxury Mexican beer associated with fun in the sun. Americans love foreign things sometimes. Perhaps it's the exclusivity. It brought a sense of familiarity to people who lived beside the Mexican border or where there were strong Hispanic community. Hence its popularity in Austin, TX and San Diego.

"A prophet is never really accepted in his own city" - If you know you know.

The advantage that Heineken had was that it was a first mover and already had a strong reputation both in the US and global markets. It had an already established distribution chain in the US and had a decent price point that appealed to a wide audience.

Corona Beer being pushed by Grupo Modelo as the new exotic exchange student in the United States that was fun and carefree. I believe they were truly gaining so much traction and that is why there were rumors that it had urine included. What a shame. Next there was a rumor that nitrosamin in Corona caused cancer. All in all bad publicity is still publicity and they had to toil but it worked out because fast forward to 30 years Corona is the preferred beer of the beach. Heineken stood for Dutch reliability and popularity with long history but Corona stood for novelty and relaxation. The takeaway here is that branding is key in affecting consumer behavior so think carefully about what you want to communicate to your target audience. That is the power of a brand and consumers social impression. Drink your Corona in peace and wear a mask afterwards while staying 6 feet apart ofcourse *wink wink*.

Stay thirsty my friends.

#influencer #coronadiaries #2023MITSloanBrandingSA

[annemievdz]

M-idzomer - Bert Dockx - juli 2022

#coronadiaries

[reneedeneve]

I am slowly recovering from Covid. I was starting to think I had a super immune system but covid had other ideas. It took me far more down than I thought it would. But I am still standing and getting better by the day. It completely stopped me in my tracks. I have has a lot of time to think and reflect. Something I haven’t been able to do for quite a while. I also documented my quarantine life. To keep my creativity going in some shape or form. I still have some way to go in the recovery process so it’s a working progress. But feeling grateful for I feel better and more energetic.

#reneedeneve #photography #journal #art #reneedenevephotography #diary #reflection #writing #nature #abstract #blog #light #shadows #quarantine #lifeinquarantine #coronadiaries #life

[emeson]

187 Lockdown- Gunman 1998 #aye #Repost @thisisemeson with @let.repost • • • • • • Before the 24/7 lockdown.. #classic #comeselector #coronadiaries #balcony #Repost @nicolas_beauxpieds with @repostsaveapp ・・・ #187LockDown #Gunman #OriginalMix #1998 #98 #UkGarage #Garage #PureGarage #HouseGarage #ClassicShit (at London, Unιted Kingdom) https://www.instagram.com/p/CfRsowOo47w/?igshid=NGJjMDIxMWI=

#aye #repost #classic #comeselector #coronadiaries #balcony #187lockdown #gunman #originalmix #1998 #98 #ukgarage #garage #puregarage #housegarage #classicshit

[kyemephotos]

First visit to our uni after the long lockdown last year. Bikes have become reliable modes of transport around the metro. Hoping for better bike legislation here.

#summer #lockdown #coronadiaries #manila #philippines #asian

[kyemeruth]

Days away from freedom

A weekend in quarantine was spent listlessly. Also, I am enjoying these dance workouts.

***

Day 8 - November 5

Our allowance finally came through!! Wow after 10 months of waiting, it is finally in our hands. Well, bank accounts. After classes, I spent my afternoon paying off debts. I cleared two and then lessened the three others I have. At this age, I find it scary to have this much debt. Gahhd. Need to pay this off for a happy year-ender.

Since I cannot open my remote PC due to power outage at school, I started the weekend with Sex Education S3. It's one of my favorite Netflix series. I've always thought if we had a better sex ed curriculum in the PH, we won't be as bigoted and misinformed as we are still today about SOGIE and everything else related to it. I personally find it awkward talking about sex with friends even the closest ones. I guess it's the Christian upbringing, but also the "conservative" takes we were shaped all throughout our school years.

I tried writing my opinion piece when night fell but I can't seem to find the mood on my laptop. So tried doing it in my phone and thankfully, the ideas came flowing. Completed at least two paragraphs then fell asleep.

***

Day 9 - November 6

Woke up at around 9AM and went straight to writing after a few stretches. I spent most of my time glued to the keyboard to complete this opinion piece. It was about Facebook's shift to Meta and its implications to our digital social relations and broadly, to democracy. I hope I find the courage to finally open that Medium or Substack account for academic writeups. I'm still not convinced with how I write so I put it off but I also know that exposing it to a wider readership would help get that much needed feedback. Anyway, I'd probably ask for more comments from my prof. Hope he can help since he's so eager for us to publish our essays in public digital platforms.

I finished writing at around 4pm. It was fulfilling to submit outputs hahaha. By 5pm, I'm ready to dance. Yep, I spent my late afternoons doing dance workouts through Just Dance videos and then more recently, I shifted to this fitness dance tutorial from SoKor. It's fun even if my legs are aching after hahaha!

7PM I joined our regular small group and then 9PM too. Before bedtime, I joined our family devotion. It's a regular thing. Team Bacood decided to spend weekends now at Tondo since I flew away. Another Sex Ed S3 ep before sleep then we're good.

***

Day 10 - November 7

First Sunday so communion. I don't have any grape juice or wine; I can't use Coke. Hehe so the solution was spread raspberry jam on a piece of cracker to complete the sacrament. Consider this our prototype for "Communio's."

Backstory: church friends we're discussing ways to innovate church rituals and bring Bible stories in the mainstream. So we thought of developing a portable communion set through a Dewberry-like cookie. We called it "communio's". We also thought of creating a rock juice -- you'd need to crack it to get the water inside (source: Moses' outburst in the wilderness when the Israelites complained about bitter water). No wonder our parents are quite worried when we start leading church services. Hehe.

Also joined our board meeting in the afternoon. Then by 9pm, led the small group with younger women in our church. Another Sex Ed S3 episode to cap off the night. Family devotion and sleep.

***

Close to the end of this quarantine. I liked the time alone. But I really miss walking. That's what I'd probably do on Saturday once I finally get out.

#coronadiaries #quarantine #communios

[thisisawkwardnyc]

I got my shot from an exhausted med student who told me they routinely had to stay past shift, because well, "whatever it takes, right?" He asked where I was going after all dressed up like that. I said nowhere man, this here's for me, for you, for this. Cheers to everyone else muddling through and sincere love to the many who could not. . . . #vaccine #johnsonandjohnson #oneanddone #washingtondc #dclife #pandemicfashion #coronadiaries #vaccinated #naptime (at Howard University) https://www.instagram.com/p/CNa3xGpMCJg/?igshid=vvdvv08njnku

#vaccine #johnsonandjohnson #oneanddone #washingtondc #dclife #pandemicfashion #coronadiaries #vaccinated #naptime

[luisbarreirophotography]

Hymer Museum (Bad Waldsee, Germany)

12 x Instax Mini

#Polaroid #analog photography #analog features #film making #vintage #hymer #museum #personal work #diary #coronadiaries #camperlife #portfolio #EditorialPhotography #leicacamera #fujifilm #instax #automotive

[hexsymmetry]

IMAG17649 / IMAG17650 / IMAG17651 [July 2021]

#mobilephotography #flower photography #nature photography #photographers on tumblr #flowers #coronadiaries

[imalicja]

Shoutout to my balcony #coronadiaries #2020 (w: Berlin, Germany) https://www.instagram.com/p/CJeOVPGBZSd/?igshid=1d38nsazjqwfd

#coronadiaries #2020

[hydravea]

1 year in to the pandemic. I may have gained and lost a few pounds in between 🤫 . #coronagünlükleri #pandemianıları #coronadiaries #gym #fitness #longtongue #workout #biceps #triceps #pandemiclife (at Istanbul, Turkey) https://www.instagram.com/p/CMfXlhfsqzT/?igshid=mb61epciag8d

#coronagünlükleri #pandemianıları #coronadiaries #gym #fitness #longtongue #workout #biceps #triceps #pandemiclife

[iantehphotography]

And after last night’s tropical thunderstorm, blue skies and green outside my window. #kualalumpur #malaysia #coronadiaries https://www.instagram.com/p/COWmYNhMUgC/?igshid=gb8emb6x0p8

#kualalumpur #malaysia #coronadiaries

[easyfications]

Super pupper. . . . . . . . #doggosofinstagram #doggosbeingdoggos #homevisit #mongrel #smileydog #coronadiaries #stayhome (at Gdansk, Poland) https://www.instagram.com/p/CA2W2qrqr8y/?igshid=e6on2ekoyhjo

#doggosofinstagram #doggosbeingdoggos #homevisit #mongrel #smileydog #coronadiaries #stayhome

[librarycompany]

In the historical record, when we see notes about the weather, a shopping list, records of births, marriages, and deaths—the mundane details of a past human life— they can jolt us out of our present moment, fire up our imaginations, and bring forth new meaning and perspective. When future beings look to the records of our lived experiences to help understand their own present, similarly mundane details are likely to become poignant testimony about our lived reality. 

Consider the potential future significance of journals and diaries created in the present moment, while we live under quarantine during the global pandemic COVID-19. 

We invite you to create your own written record of some aspect of your life during the COVID-19 pandemic. It can be as simple or elaborate as you want:

Note the weather from the window that you look out of every day. Keep track of your Zoom appointments and school work. Track your daily activities like workouts, books you are reading, or TV shows you are watching. Write out your grocery lists: What do you need? Was the toilet paper sold out?   Like to draw? Make a sketch. Like to cut and glue? Make a scrapbook. Anything goes! 

Read Andrea Krupp's full post about diaries and journals, find some inspiration from our collections, and download instructions on how to make your own pocket notebook here. If you choose to share some pages from your journal on social media, please tag us @librarycompany and #notetofutureself, we’d love to see what you do.

Image 1: Poor Will’s pocket almanack, for the year 1828. [Philadelphia]:  Kimber & Sharpless, [1827] with manuscript notes of Mary Robinson Morton. 

 mage 2: Artist and LCP Conservator Andrea Krupp's notebooks and journals

#BensLibrary #notetofutureself #coronadiaries #stayinside

[emeson]

Dem2 - Destiny 1997 #Repost @thisisemeson with @let.repost • • • • • • [( o/)]|::|[( o/)] A new destiny, after all this.. #coronadiaries #besafe #dem2 #destiny #UkGarage (at London, Unιted Kingdom) https://www.instagram.com/p/CfQm3eOIKqW/?igshid=NGJjMDIxMWI=

#repost #coronadiaries #besafe #dem2 #destiny #ukgarage

[kyemephotos]

Social distancing.

#new normal #manila #jeep #jeepney #philippines #coronadiaries #public transport