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#corona is interesting bc i love not having to go to physical classes but also. everyone is a trump supporter
shramith · 4 years
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PR Weekly Market Analysis
Week 1: Atalanta BC
My PR activity this week is a video opportunity across various social media platforms notably Instagram and Twitter. The video primarily focuses on Atalanta’s Victory over Valencia in the champions league Round of 16.
The Video Was posted by the official Instagram and Twitter handles of the Atalanta BC and posted simultaneously on both platforms on 18th March.
The PR activity being used is a video opportunity to keep up with the Fan-base's need for Football Content during the quarantine period. I came across this video on my Instagram and Twitter feeds since I follow the club on both these social platforms.
I think this a fantastic way to keep the fan-base attracted to the club when there aren’t many games happening at the moment due to the widespread corona-virus. It gives the fan-base to Cherish on the highs of life during these dark times. It was a great clip as it was very well put together and the thing that stood out to me was, they didn’t edit the video too much allowing their viewers to listen to the players speak during the game since it was played behind closed doors.
The organization's main agenda was to make sure their fan-base engaged and make sure they had some content to watch since their club sporting events have come to an unprecedented halt.
https://www.youtube.com/watch?v=rsZ7T62DYgE&t=5s
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Week 2: Retro live
My PR activity this week is an event that took place on prominent social media domains such as  Instagram, Twitter, and also updates on their Official website. The event was called Retro Live where they showcase an iconic cricket match from history.
The announcement of this event took on Twitter on 24th March and followed it up by a post on Instagram on the 25th March.
The event was launched in the wake of keeping cricket popular among its fan base and also give them fond memories to look back on during this isolation period. I came across this event on Instagram and twitter feeds.
I think this a fantastic event to give the fans of the sport to look upon those moments where they fell in love with the sport or started idolizing their heroes and gives the fans to catch some live action since there isn’t any cricket going on at the moment. I loved the part where the had set up a commentary team on their official website to view the game, they also gave frequent updates on the key moments during the game and I believe this enhanced the viewer's experience.
The main agenda of the organization was to relieve some of the most iconic moments in the game's history and keep the fan base hooked to the game.
https://www.instagram.com/p/B-HPioqpPPN/
https://twitter.com/ESPNcricinfo/status/1242736479249420289
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Week 3: Bucs get the G.O.A.T
My PR Activity this week is a Media Release by the Tampa Bay Buccaneers to let their fans and the sporting world know about their recent acquisition Tom Brady.
The article was published on the Buccaneers' official website on 21st March and followed it up later that day by posting it on their social media handles like Instagram and Twitter.
The PR activity used is a Media Release Updating their fans and the sporting world about arguably the best quarterback in the NFL’s history Tom Brady. I came across this article on my news feed and it was quickly followed up on my twitter feed as well since I follow the NFL page on twitter.
It came as a surprise to me but it was a masterstroke by the Bucs to get Tom Brady. They weren’t the best teams in the division and he instantly improves their team balance but also their fan-base was actually on the decline but with the acquisition of one the most marketable players they have surely increased their fan-base. I think the fact that they stressed he was the G.O.A.T in the article tells us how important a signing he was for the Tampa Bay Buccaneers not in terms of team balance but also in a financial aspect.
The main agenda of the organization was to make sure their fans and the sporting world were updated about their player roster and they were spot on with it.
https://www.buccaneers.com/news/tom-brady-qb-buccaneers-free-agency-roster-move
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Week 4: Harvey Norman
My PR activity for this week is above the line marketing method used by Harvey Norman in the Herald Sun. The advertisement from Harvey Norman highlights the latest offers and the new schemes on their products.
I came across this advertisement on 3rd April on the Herald Sun’s official app on my mobile phone which was a pop-up advertisement.
The Pop-up advertisement was a direct link to Harvey Norman’s official website. The advertisement focuses on the scheme of 60 months interest-free on payment which has terms and conditions to it. The scheme is storewide with a minimum financed amount of $1000. The scheme also includes a bonus card which is can be used up to $300. The scheme ends on 28th April
The Pop-up advertisement is targeted to all audiences and is a good way to make audiences aware of their schemes since it is always popping up on our screens while glancing news articles. The advertisement used bright colors such as red and yellow which instantly attracts a user to read through the advertisement and they may open up the page if they are interested in it.
The main agenda of this above the line marketing strategy by Harvey Norman was to get audiences aware of the schemes on their products.
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Week 5: Virat Scores of the field too
My PR activity is to showcase the engaging nature of public relations in the form of an online class of an educational platform known as unacademy. The online class was hosted by Virat Kohli the captain of the Indians men cricket team.
I came across this on my Instagram feed on 17th April and Virat Kohli posted a picture on his official the 20th April to confirm his participation in the event.
The event was called unacademy legends where top professionals from different works of life come each week and talk about the high and lows of their respective careers. This event was organized in the wake of the recent pandemic of Covid-19 to ease the burden on students for their exams and other physiological stress they are going through. Virat Kohli hosted his session on 21st April where he spoke about various regarding his illustrious career.
I was on the 50,000 students who took part in the event. This was a fantastic opportunity for me as a sports enthusiast to get a glimpse of how elite professionals go about their business daily. The session was very easily accessible all we had to do was open a link on their official web-page. The session lasted for an hour and I hardly noticed time fly by and wished the session lasted for some more time. All in all, it was a great initiative taken by unacademy to get professionals to talk as it is more conceivable hearing from top professionals.
The main agenda of the organization was to get students aware of their educational platform for helping them out with their studies.
https://unacademy.com/class/dreams-hard-work-and-our-story-virat-kohli-anushka-sharma/5U87ZOBY
https://www.instagram.com/p/B_MrpZ5liDK/
https://unacademy.com/@legendsonunacademy
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Week 6: The Last Dance
My PR activity for this week is the evaluation of ESPN’s documentary the last dance which revolves around the career of Michael Jordan and the Chicago Bulls dynasty in the early ’90s and late ’90s.
The documentary is a 10 part series and I watched the two episodes released on 19th April on the video streaming platform Netflix.
After just 2 episodes of the 10 part documentary was released it created a huge buzz among the fans of the sport as well as pro players. The impact it has had on viewership was immense. It was the most viewed ESPN documentary by garnering 6.3 million viewers for the first episode and 5.8 million for the second. It was a major hit on major social media platforms such as Twitter, Facebook, and Instagram. The total for social media engagements via tweets and posts on these platforms was a whopping 9 million.
I believe the documentary struck a wonderful chord among all groups since Michael Jordan was a global icon who dominated his sport. The release date was preponed due to the current pandemic of the Covid-19 and ESPN analyzed this to perfection. There have always been a lot of cultural debates among sports fans and analysts on who is the G.O.A.T and since there isn’t much sport to watch the debates have heated up this past month. I think the release date was preponed to remind the world of Jordan’s stardom and greatness.
The main agenda of the organization was to showcase how elite athletes and major sporting dynasties function.  
https://www.nbcsports.com/chicago/bulls/last-dance-premiere-smashes-records-becomes-most-viewed-espn-documentary
https://edition.cnn.com/2020/04/17/entertainment/the-last-dance-review/index.html
https://www.youtube.com/watch?v=N9Z9JtNcCWY&t=1s
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Week 7:- Move more at home
My PR activity this week is evaluating a partnership between Manchester City and Rexona. Manchester City joined the #MoveMoreAtHome campaign started by Rexona via a video opportunity.
Manchester City posted a video on their official Instagram handle on the 22 of April which consisted of players from the club such as Kevin de Bruyne and Ilkay Gundogan to show their support.
Manchester City created a video with players working out at home and also have them doing a few tricks with the football to inspire millions to move more through the power of football. The video was replayed by over 70,000 people. I came across the video on my Instagram feed as I follow the club. Due to the COVID-19 pandemic engaging any form of physical activity has become a challenge. The video also includes people from the community engaging in physical activity using the #MoveMoreAtHome to encourage others to do the same.  
The majority of the community relies on going outdoors for engaging some form of physical activity. The strategy behind the campaign was to showcase people's physical activity that can be done at home with minimal equipment and also highlight different forms of physical movement such as dancing or juggling/dribbling with a ball. The short clip consisted of small pop up messages such as ‘uniting people in the movement and celebrating those keeping moving’ which highlighted their message which was to keep moving.
The main agenda of the organization was to showcase people who could indulge in any form of movement at home and wanted to encourage movement through the power of football.
https://www.instagram.com/p/B_P4Zhjpckf/
Week 9:- Last Ride
My PR activity this week is are short clips of the limited television series of the documentary titled ‘ Undertaker: The last ride’ featuring arguably the greatest wrestler of World Wrestling Entertainment’s (WWE) Mark Callaway( The Undertaker)
The television series is an exclusive series of the WWE network consisting of 5 episodes featuring Mark Callaway’s journey from near retirement to completing 25 years and still going strong at the age of  55 when most wrestlers retire at the age of 40-45. The first clip was posted on WWE’s Instagram page on 6 May and was followed up with a few more clips during the week.
The several short clips that have been posted by WWE’s official Instagram handle breaks all stereotypes surrounding the career of Mark Callaway. In his 25+ career, Mark Callaway had never broken his portrayal of the character ‘The Undertaker’ on camera. The clips so far highlight’s the high standards he set for himself and the immense sacrifices(physical and mental) he had to make to flourish in the business. It also showcased Mark Callaway the person and the aura he had among his colleagues in the business.
Mark Callaway’s character ‘The Undertaker’ has a huge fan-base across the world. Personally, as a fan to watch the person break his character and understand him as a person was a treat. The short clips so far give snippets of some of the episodes and each clip highlighted several different aspects of the series. WWE’s strategy to have this television series exclusive to its network is a great way to get people interested in their network. The clips were well put together with the iconic music of The Undertaker subtly playing in the background surely struck a chord with the fans of the character.
The main agenda of the organization was to increase the membership numbers for their network and get people interested in their product.
 https://www.youtube.com/watch?v=8uZ5XBQ_ER4&t=1s
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Week 10: Join The Bundesliga
My PR activity this week highlights Bundesliga’s photo opportunity to attract football fans to watch their league during the lock-down.
A thread of 3 pictures posted on their Instagram handle on 16 May which put out a background of the teams present in the Bundesliga to influence potential football lovers to follow a team while watching the league.
Bundesliga became the first of the five major European football leagues to resume their season after been shut down for nearly 2 months. The post had a flowchart of questions for potential fans of the league such as ‘do they prefer traditional values over winning championships? ‘. All Questions had two options yes and no which led you to a team or another question respectively. This way all the teams in the Bundesliga were covered.
Bundesliga grabbed this opportunity with both hands. They had a very clever strategy in place for attracting potential fans. They struck a chord with fans across the globe as they targeted to get more fans by selecting a club and fans all over the world consider their relationship with the club sacred and has an enormous emotional factor attached to it.
The main agenda of the organization was to increase their fan-base and showcase their brand all over the globe.
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Week 11 :- Not The GP
My PR activity this week is assessing Formula one’s #NotTheGP campaign which was initiated when the season was suspended indefinitely due to Covid-19.
I came across the #NotTheGP campaign on my YouTube feed. #NotTheGP is a virtual race consisting of formula one drivers and other famous personalities from the world. The race this week was in Monaco on 24th May which was accessible to the community via YouTube and twitch.
The virtual race is taking place on Formula one’s official game the F1 2019. The virtual race has 20 laps with the same rules as an actual race. Every constructor must have a formula one driver from their academies and a famous personality from any field of life competing for them. The virtual race in Monaco includes top footballers such as Pierre Aubameyang and Thibaut Courtois. Over 280,000 fans live streamed to watch the virtual on YouTube and Twitch.
The virtual race was accessible via a link posted across all of Formula one’s social platforms such as Instagram and YouTube making it very easy for a fan to get access to live stream the event. The race had a feature where you could conversations between the racers which added to the entertainment factor.  The video quality was very good and the live commentary was on cue and in sync with race.
The main agenda of the organization was to get put out content for the fans to enjoy and keep up with other sports in maintaining their fan base.
https://www.youtube.com/watch?v=l1IpPZetLv4&feature=youtu.be
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Week 12:- What If Derby
My PR activity for this week is a Virtual home run derby introduced by Major league baseball in partnership with T-Mobile which features some the best home run hitters.
The virtual derby was introduced on MLB’s official social media platforms such as Facebook and Instagram and the voting was conducted on twitter.
The derby was a head to head contest between two famous home run hitters of the MLB from any area and the fans get to decide who could hit more homers than the other. The virtual derby consists of 16 players such as David Ortiz and Alex Rodriguez. The WhatIfDerby was introduced in partnership with T-Mobile on the 27th of May. The had small snippets of the players striking homers before the went head to head so viewers could get a glimpse of the players before casting their vote.
The WhatIfDerby is a nice way to get fans involved in the scheme of things during this pandemic. As fans don’t have the liberty to view and have an impact on games given the current situation this provides a great opportunity to have an impact on the things. The snippets before the viewers cast their vote is a nice touch by the MLB to get some content out to the fans. The posts were very innovative showcasing the format which was put together very well and for casting your vote all you had to was go on twitter and comment the player name in the comment section of the official post by MLB.
The agenda of the organization was to help fans get through this difficult time through sporting content and also highlight their partnership with T-Mobile.
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southislandwren · 4 years
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An open letter to my cattle judging professor:
I’m sorry, it’s not your fault. You sent out a post-class email hoping we had fun today. You asked me during class if I was having fun. You try to be engaging and energizing. It’s not your fault.
During introductions on the first day you asked for our judging experience. “I ranked nationally,” said one girl. “I’ve been judging since I was 10,” said another. Countless more were in FFA or 4H showing and judging animals. It’s not your fault I never saw a cow in real life until I was 17.
You called on me in class because I hadn’t spoken up yet. “I like her udder,” I said, trying as hard as I could to think critically. You glanced at the cow, back at me, back at the cow. “Are you sure?” You didn’t know it, but that hurt. I went home and reviewed my notes and cried. It’s not your fault I don’t know what a good udder should look like. It’s not your fault I can barely tell a guernsey from an aryshire.
“Are you having fun?” You asked, so young, so hopeful. “Yeah,” i responded, knowing how to lie. What I didn’t say speaks volumes. I can’t have fun because I am so far behind my peers I will never catch up. I can’t have fun because there’s too much stimulus and I’m overwhelmed. It’s not your fault I’m from a city and chose a major I have no experience in.
I will not end up on your judging team. I will not end up knowing more. You can take your judges and go to the national dairy expo and I’ll take my C and go to my dorm room. It’s not your fault.
#god if someone recognizes my school and teacher specifically please dont show him this. please#this is basically one of my ‘rant in the tags’ post but i had to write to get it out and notes are hard to write in#my judging classes fucking kill my self esteem i cant fucking take it anymore#work is killing me. i work all the time. i worked 7 shifts in the first week and a half.#they ask me all the time to pick up more and i dont know how to tell my boss#if i work more than 4 times a week i will end up k*lling myself#i do not have the mental space to argue with cows when i am focusing on staying alive long enough to get back home#corona is interesting bc i love not having to go to physical classes but also. everyone is a trump supporter#so they refuse to wear masks and they party and they think its fake. i dont have the mental space to deal with that#almost every positive thing about college has been taken away from me and im not really seeing the point in staying#maybe im being dramatic. they closed my two favorite restaurants and derby practices are cancelled#but for my pros and cons list of college vs moving home. derby was one of 3 things#im like. not doing okay. like im As Depressed as i was at McHell. i think thats saying something#i have a tally mark going for how many times ive hysterically sobbed. like open mouth cant get enough air sobbing#we’re up to 3 in less than three weeks 😜#idk i just want to go home and work at udf and go to GHF and see my parents and pets#i think theres like 80 days or something until we get to go home for the semester. just gotta make it until november 25.
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