anyway, i believe in full disclosure about art bc i’m not keen on artists gatekeeping their “genius” so here’s a breakdown of how the “This is your brain on L.S. Dunes” poster happened:
the “this is your brain on ls dunes” happened cause i Really wanted to do something dunes-related and i happened to watch the video for substance by demi lovato (i’m a massive fan since a kid, sorry) and it kinda *clicked* in my brain. so i investigated about the campaign, the font, etc
a whole lotta investigation on that campaign. when, how, the font, the overall social climate (i’m not american so it scared me shitless to walk into something that might be interpreted as inappropriate). how that can work w the band’s imagery. u get it.
i was working at a kitchen washing dishes and peeling potatoes through the summer and i would use the 2-3 hours that i was mindlessly peeling potatoes every day to work on my ideas that i had until they made Sense. i just put them into my computer. no magic. just a lot of thinking. as corny as it might sound, no one is like u. that is why u are necessary. and gatekeeping resources is bs when u can give them away freely and the outcome will never be the same as yours’ bc u are unique. and even if someone tries to copy u it will Clearly Not Look The Same.
anyway the result was this. it’s no magic. just a lot of thinking, and trying. and going back to the drawing board from the beginning. graphic designers don’t get paid to sit around and do aesthetically pleasing work, they work their asses off. and occasionally they succeed