#b2b saas business model

[prodeasy]

Why Futuristic Saas Is Product Led — 3 Companies who are doing it right

Product led growth is the new black. It’s the future. You all must have been hearing this for quite a while now.But what is product-led growth?

VC firm Openviewdefines product-led growth (PLG) as “a go-to-market strategy that relies on product usage as the primary driver of acquisition, conversion, and expansion.” In other words, let customers take your product for a test drive.

Benefits of being Product Led

Rapid Scalability

Hiring and training your sales team is a long, tedious and expensive process. Scale rapidly by focusing on improvising your product user experience, onboarding flows and adapt to surging demands quickly.

Improved User Experience

Product-led growth improves the user experience. Since, you are providing value to your customers from the time they sign up you work towards making your user experience top notch.

Lower Cost Per Acquisition

With Product led growth, your product drives marketing and growth by solving customer problems, infiltrating the market and scale on its own.

You are effectively avoiding the cost spent on nudging the customers down in the funnel. Hence, lowering the cost per acquisition.

Faster Sales Cycle

Product-led growth makes your sales team efficient. You ask how? Imagine leads which have tried your freemium version of the product, seen the value it provides to them, what pain-points it has addressed. These leads are product qualified and hence converting them into paid customers is faster

3 Visionaries Companies

Slack

We all love Slack, don’t we? Slack makes communication so much easier and faster. The secret to Slack’s success is the company’s understanding of their customers. They understand they are selling a way for team members to communicate and collaborate easily. They let you take the product for a test drive and don’t ask you for anything other than your email address. Their onboarding process is simple and you can start testing out the product from the first minute.

Calendly

Calendly is another product that uses a product-led strategy for its growth. Calendly addresses the customer’s pain-point of back and forth scheduling. But how did it achieve this viral growth?

Prodeasy — The Growing Challenger

Product led growth is achieved when the prospects test out your product before giving you their business.

Prodeasy is a platform designed to simplify your product management and development processes — gather all your project requirements and collaborate on one platform. Build your target persona, value proposition, prioritize features, create flexible roadmaps and run experiments to validate your project requirements.

By deeply understanding and addressing the needs of its users, Prodeasy effectively drives word-of-mouth throughout the product management community. This is invaluable when it comes to new user acquisition.

Original Source: This blog was taken from Prodeasy.

#b2b saas #saas #product management #product management platform #business model canvas #business management platfom

[neurologik]

The Ultimate Guide to Selecting the Best PIM Software 

Consumer decision-making has evolved quite a lot from the era of salesmanship and solicitation. Now almost half the consumers decide to purchase before connecting with a salesperson in B2C businesses. At the same time, B2B buyers are facing an increasingly complex product mix, which can grow outdated quickly. 

The evolving consumer behavior and challenges demand that producers focus more on transparency and consumer experience. PIM software solutions aim to resolve and sharpen this edge of the business for enterprises. 

While large enterprises across North America and Europe already use in-house PIM solutions, SaaS PIM solutions offer the same edge to others. 

What is PIM Software? 

Product Information Management (PIM) software centralizes and optimizes product data for businesses. It consolidates information, enriches data, and ensures consistency across sales channels. PIM enhances customer experience, streamlines workflows, and provides insights for strategic decisions. Integrating with other systems, PIM drives efficiency and accuracy in managing product information. 

Key Features & Functionalities of PIM Solutions 

PIM software works as a tool for managing and distributing product data accurately. The best PIM system should offer the following features: 

Centralization: PIM software acts as a central repository for all product data and acts as a single source of truth. It consolidates information from various sources, such as suppliers, manufacturers, and internal systems. 

Data Enrichment: PIM systems allow users to enhance product data. You can add detailed descriptions, images, videos, technical specifications, pricing, and more. 

Channel Syndication: PIM software facilitates seamless distribution of product information to multiple sales channels. Changes made in the PIM system automatically reflect in connected channels whether it’s an e-commerce website, marketplace, or print catalog. 

Workflow Management: PIM tools streamline collaboration among teams. Automated workflows enable efficient data creation, approval, and publishing. For example, marketing teams can review and update product descriptions before they go live. 

Quality Control: PIM systems enforce data quality standards. They validate information, check for completeness, and flag inconsistencies ensuring accurate data to customers. 

Localization and Globalization: PIM software supports multilingual and regional variations. Businesses can manage product data for different markets, currencies, and languages. 

Analytics and Insights: PIM tools provide insights into product performance. You can track which products are popular, monitor inventory levels, and analyze customer behavior. 

Integration with Other Systems: PIM software integrates with other business applications (e.g., ERP, CRM, DAM). 

Benefits of implementing PIM software 

OEMs and corporations with manufacturing expertise need to focus on innovation and the quality of their products. That means they need to automate the communication and information sharing with external stakeholders. PIM system can take care of this need of the OEMs to a great extent. 

So, the benefits of implementing a PIM system include: 

High-Quality Product Data Always: 

PIM systems go beyond mere data management. 

They ensure accurate and consistent product data by enabling easy editing, user rights management, data validation, and version control. 

Data modeling establishes relationships and hierarchies, organizing information intelligently across product lines. 

Data quality—including completeness, enrichment, and auditing—is also a crucial aspect. 

Integration with Other Systems: 

PIM seamlessly integrates with various enterprise software. 

It fits well with legacy systems, ERPs, CRMs, and more. 

No need for existing systems to adapt; PIM adapts to them. 

Digital Asset Management: 

PIM handles digital assets like images, videos, and documents. 

It ensures consistent branding and efficient asset distribution. 

Product Data Syndication: 

PIM facilitates data distribution to multiple sales channels. 

Consistent, up-to-date information reaches eCommerce platforms, marketplaces, and catalogs. 

Supporting Vendors and Suppliers: 

PIM streamlines collaboration with external partners. 

Efficiently manage product data exchange with suppliers and vendors. 

Customer Experience and ROI: 

Accurate, enriched product information enhances customer interactions. 

Improved customer experience leads to better sales and loyalty. 

PIM contributes to a positive return on investment (ROI). 

Faster Time-to-Market: 

PIM reduces manual tasks, automating workflows. 

Correct product information reaches downstream channels promptly. 

Types of PIM Solutions 

You can use one of the following three types of PIM systems. All three offer certain advantages and a few limitations that should help you select the best solution for your organization. 

On-premises (Proprietary) PIM 

Cloud-Based (SaaS) PIM Solutions 

Open-Source PIM 

Assessing Your Business Needs 

A standard PIM solution can offer a lot of features. Depending on the size, expanse, and business model you may need some features more than others. For example, an OEM with markets in Spain, Canada, France, and Italy, needs a high degree of localization for their product data. 

Similarly, a smaller OEM may prefer to have multiple digital channels for selling their products. Thus, outlining the need for e-commerce, cataloging, and digital asset management. Other OEMs may want to provide authentic and consistent information through their website and other channels. 

Thus, listing down your business needs will help you assess the PIM solution's suitability. 

Key Considerations for Choosing PIM Software 

You can look for a few standard parameters in the best PIM software for your business. These are the features that allow your choice to remain viable as your business grows and evolves: 

Scalability and Flexibility: SaaS PIM solutions offer superior scalability and flexibility to be used from anywhere. 

Ease of Use and User Interface: Intuitive user interface and navigation and easy-to-access properties make the PIM more productive. 

Integration Capabilities with Existing Systems: SaaS-based PIMs can integrate with existing ERPs and databases using APIs. 

Customization Options and Support: Does the PIM solution provider entertain customization requests? 

Data Security and Compliance: SaaS PIMs often use high-security certificates for safe and compliant data practices. However, check if they meet the security needs of your industry. 

Pricing and Licensing Models: On-premise and open-source PIM solutions have a high capital input cost. However, PIM SaaS solutions will offer subscription-based pricing customizable with features. 

The Final Decision – Futuristic Yet Adaptable 

You can research and shortlist potential PIM vendors based on your requirements list and PIM type. You can look for something truly scalable like Neurologik’s ProductHub or an open-source PIM customized just for you. The PIM solution should not only be concurrent to your needs now but also offer possible add-on capabilities like data analytics. This will ensure that the PIM solution not only grows with you but also offers capabilities to support your growth. 

#PIM SaaS #PIM System #PIM Solution

[aibyrdidini]

WHITE LABEL SOLUTIONS

The software industry has always been ahead of hardware. With the advent of AI, this order was reversed and hardware, in order to ensure AI's progress, took the lead and continues to make great strides.

The white label market needs to incorporate all of this technology if it is to survive. With AI, creating a white label model has become more difficult due to the appropriation and domination of data. The market and corporations need to learn and adapt to the new era.

What are some examples of successful ai white label solutions for corporates.

Some examples of successful AI white label solutions for corporates include:

1. White Label AI Software: Companies can implement AI solutions without building them from scratch, allowing for customization and seamless integration with existing solutions.

2. Customized AI Tools: Businesses can offer AI products and services by white labeling existing AI tools, such as resume-building tools, ad optimization services, and automated social media management solutions.

3. Akkio AI Platform: Akkio offers a comprehensive AI platform tailored for business enhancement, providing extensive white-labeling options for agencies looking to increase productivity and inspire new service offerings.

4. Dorik White-Label Solutions: Dorik's white-label platform enables businesses to offer a full suite of digital marketing services, with customizable solutions tailored to meet specific needs.

5. Mailmunch White Label Software: Mailmunch provides white label SaaS platforms that allow small businesses to minimize costs and level the playing field by offering white label products and services, such as email marketing tools, without the need to build them from scratch.

These examples demonstrate the diverse applications of white label AI solutions across various industries, showcasing the potential for businesses to leverage existing AI technologies under their own brand.

What are some examples of successful white label ai solutions in the market

Some successful examples of white label AI solutions in the market include:

1. GPT White Label AI Platform: This platform allows for the customization and integration of AI solutions with a company's brand and client's needs, offering a unique, high-value AI offering that is scalable and can be tailored to different industries.

2. BotPenguin, FormWise, and Nanos.ai: These are white label AI tools that can be rebranded and offered to clients without the need for extensive development. They cover a wide range of applications, such as resume-building, ad optimization, and social media management solutions.

3. Akkio: Akkio offers a comprehensive AI platform tailored for business enhancement, providing extensive white-labeling options for AI solutions. It allows customers to seamlessly integrate and elevate their workflows with advanced machine learning capabilities.

These examples demonstrate the diverse applications of white label AI solutions across various industries, enabling businesses to offer customized AI products and services to both B2B and B2C markets.

RDIDINI PROMPT ENGINEER.

#ai solutions #ai-driven #ai trends #ai system #ai model

[findablogger]

Unlocking Efficiency and Innovation: The Power of B2B SaaS Marketplaces

In the ever-evolving landscape of business, the emergence of B2B SaaS marketplaces stands as a testament to the transformative potential of technology. These digital platforms are revolutionizing the way businesses discover, access, and utilize software solutions, unlocking new levels of efficiency, agility, and innovation across industries.

At its core, a B2B SaaS marketplace is an online platform where businesses can browse, purchase, and deploy a wide range of software applications and services. From project management tools and customer relationship management (CRM) systems to accounting software and cybersecurity solutions, these marketplaces offer a diverse array of offerings tailored to meet the needs of modern enterprises.

One of the most significant advantages of B2B SaaS marketplaces is the unparalleled access they provide to a vast ecosystem of software solutions. Rather than navigating the fragmented landscape of individual vendors and products, businesses can explore a centralized marketplace curated with vetted and trusted offerings. This streamlined approach not only saves time and resources but also empowers businesses to find the best-fit solutions for their unique requirements.

Moreover, B2B SaaS marketplaces offer unparalleled flexibility and scalability for businesses of all sizes. Whether you're a budding startup looking to streamline your operations or a multinational corporation seeking enterprise-grade solutions, these marketplaces provide options tailored to your specific needs and budget constraints. The pay-as-you-go pricing models and subscription-based offerings further enhance affordability and accessibility, enabling businesses to scale their software usage seamlessly as their needs evolve.

Additionally, B2B SaaS marketplaces foster a culture of innovation and collaboration within the business community. By bringing together software vendors, developers, and end-users on a common platform, these marketplaces facilitate partnerships, integrations, and co-creation opportunities that drive continuous improvement and value creation. Businesses can leverage the collective expertise and resources available within the marketplace ecosystem to stay ahead of the curve and adapt to changing market dynamics effectively.

Furthermore, B2B SaaS marketplaces prioritize user experience and convenience, with intuitive interfaces, robust search functionalities, and seamless integration capabilities. The deployment and management of software solutions are simplified, allowing businesses to focus on leveraging technology to achieve their strategic objectives rather than getting bogged down by administrative overheads.

In conclusion, B2B SaaS marketplaces represent a paradigm shift in the way businesses discover, procure, and utilize software solutions. By offering unparalleled access, flexibility, and innovation, these marketplaces empower businesses to harness the full potential of technology to drive growth, efficiency, and competitive advantage in today's dynamic business landscape. As businesses continue to embrace digital transformation, B2B SaaS marketplaces will undoubtedly play a pivotal role in shaping the future of enterprise software consumption.

[jyothsnarajan]

Revolutionizing E-Commerce: The Dynamics of CMS and Mobile App

Development in India and USA

In the digital era, e-commerce has emerged as a powerhouse of global trade, reshaping consumer

behavior and business strategies alike. As businesses strive to enhance their online presence and

streamline operations, the role of Content Management Systems (CMS) and mobile applications has

become paramount. India and the USA stand at the forefront of this digital revolution, leveraging

advanced technologies to drive e-commerce growth.

CMS development in India has witnessed a remarkable surge, propelled by a burgeoning tech

ecosystem and skilled workforce. Indian IT firms excel in delivering robust CMS solutions tailored to

diverse business requirements. With a focus on scalability, security, and user experience, CMS

platforms such as WordPress, Drupal, and Magento have become indispensable tools for e

commerce ventures. The expertise of Indian developers in customizing CMS solutions according to

client specifications has garnered international acclaim, making India a preferred destination for CMS

development outsourcing.

Simultaneously, mobile app development in India has experienced exponential growth, driven by the

widespread adoption of smartphones and increasing internet penetration. Indian app developers are

renowned for their proficiency in crafting intuitive, feature-rich mobile applications across various

domains, including e-commerce. By harnessing cutting-edge technologies like Artificial Intelligence

(AI), Augmented Reality (AR), and Machine Learning (ML), Indian firms deliver innovative mobile

solutions that optimize the e-commerce experience for both businesses and consumers.

On the other side of the globe, the USA remains a dominant force in the e-commerce landscape,

characterized by its tech-savvy consumer base and entrepreneurial spirit. E-commerce websites in

USA set the benchmark for excellence, offering seamless navigation, secure transactions, and

personalized recommendations. From established giants like Amazon and eBay to niche

marketplaces, e-commerce platforms in USA cater to diverse needs, driving unprecedented digital

commerce growth.

In tandem with the rise of e-commerce websites, mobile apps in USA have become indispensable

tools for retailers to engage with consumers on-the-go. With a focus on user-centric design and

seamless functionality, mobile apps enhance accessibility and convenience, fostering customer

loyalty and driving sales. Whether it's retail giants expanding their omnichannel presence or startups

disrupting traditional business models, mobile apps play a pivotal role in shaping the e-commerce

landscape in USA.

Furthermore, CMS portals in USA serve as the backbone of e-commerce operations, empowering

businesses to manage content, optimize SEO, and streamline workflows effectively. By integrating

robust CMS solutions with e-commerce platforms, businesses achieve greater agility and efficiency,

enabling them to adapt to evolving market trends and consumer preferences seamlessly.

In conclusion, the synergy between CMS development and mobile app development in India and the

USA has redefined the contours of e-commerce, ushering in an era of unparalleled digital innovation.

As businesses continue to harness the power of advanced technologies, the e-commerce landscape

will evolve further, presenting limitless opportunities for growth and expansion on a global scale.About

Embedtech solutions is a leading B2B (business-to-business) Software Platform Provider and

Hardware Solutions Provider located in Hyderabad, India. We specialize in Cloud Applications (SaaS

and PaaS), Embedded Systems, IoT, Information Systems, Artificial Intelligence, Web Development,

Mobile App Development, System Design, and Product Engineering.

#CMS Portals in usa

[learntoearn07]

E-Commerce

E-commerce (electronic commerce) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These e-commerce transactions typically fall within four types: business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer or consumer-to-business.

The terms e-commerce and e-business are often used interchangeably. The term e-tail is also sometimes used in reference to the transactional processes that make up online retail shopping.

In the last two decades, e-commerce platforms -- such as Amazon and eBay -- have contributed to substantial growth in online retail. In 2011, e-commerce accounted for 5% of total retail sales according to the U.S. Census Bureau. By Q2 2020, after the start of the COVID-19 pandemic, e-commerce accounted for 16.5% of retail sales. Since then, it has fallen slightly to about 15% as physical stores reopened.

How does E-commerce work?

E-commerce is powered by the internet. Customers use their own devices to access online stores. They can browse products and services those stores offer and place orders.

As an order is placed, the customer's web browser communicates back and forth with the server hosting the e-commerce website. Data pertaining to the order is relayed to a central computer known as the order manager. The data is then forwarded to databases that manage inventory levels; a merchant system that manages payment information using payment processing applications, such as PayPal; and a bank computer. Finally, it circles back to the order manager. This ensures store inventory and customer funds are sufficient for the order to be processed.

After the order is validated, the order manager notifies the store's web server. It displays a message notifying the customer that their order has been processed. The order manager then sends order data to the warehouse or fulfillment department, letting it know the product or service can be dispatched to the customer. At this point, tangible and digital products are sent to the customer, or access to a service is granted.

Platforms that host e-commerce transactions include online marketplaces that sellers sign up for, such as Amazon; software as a service (SaaS) tools that let customers rent online store infrastructures; and open source tools that companies manage using their in-house developers.

Comparison of six common types of e-commerce

The different types of e-commerce are classified by the parties participating in online transactions.

Types of e-commerce

The main types of e-commerce business models include the following:

B2B. This refers to the electronic exchange of products, services or information between businesses rather than between businesses and consumers. Examples include online directories and exchange websites that let businesses search for products, services or information and initiate online transactions through e-procurement interfaces.

B2C. These transactions are when businesses sell products, services or information to consumers. There are typically intermediaries or middlemen that handle shipping, delivery and customer service, however. The term was popular during the dot-com boom of the late 1990s, when online retailers and sellers of goods were a novelty.

Today, there are innumerable virtual stores and malls on the internet selling all types of consumer goods. Amazon is the most recognized among these sites, dominating the B2C market.

Direct-to-consumer (D2C)

. This is where a business that manufactures or produces goods and services sells directly to consumers online without any middlemen or distributors involved, in contrast to B2C e-commerce.

Consumer-to-consumer (C2C).  

This is a type of e-commerce in which consumers trade products, services and information with each other online. These transactions are generally conducted through a third party that provides an online platform in which the transactions are carried out.

Online auctions and classified advertisements are two examples of C2C platforms. EBay and Craigslist are two well-known examples of these platforms. Because eBay is a business, this form of e-commerce could also be called consumer-to-business-to-consumer. Platforms like Facebook marketplace and Depop -- a fashion reselling platform -- also enable C2C transactions.

Consumer-to-business (C2B).

 This is a type of e-commerce in which consumers make their products and services available online for companies to bid on and purchase. This is the opposite of the traditional commerce model of B2C.

A popular example of a C2B platform is a market that sells royalty-free photographs, images, media and design elements, such as iStock. Another example would be a job board.

Business-to-administration (B2A).

 This refers to transactions conducted online between companies and public administration or government bodies. Many branches of government are dependent on various types of e-services or products. These products and services often pertain to legal documents, registers, Social Security, fiscal data and employment. Businesses can supply these electronically. B2A services have grown considerably in recent years as investments have been made in e-government capabilities.

Consumer-to-administration (C2A)

This refers to transactions conducted online between consumers and public administration or government bodies. The government rarely buys products or services from individuals, but individuals frequently use electronic means in the following areas:

Social Security. Distributing information and making payments.

Taxes. Filing tax returns and making payments.

Health. Making appointments, providing test results or information about health conditions and making health services payments.

Mobile commerce. Also known as m-commerce, mobile commerce refers to online sales transactions using mobile devices, such as smartphones and tablets. It includes mobile shopping, banking and payments. Mobile chatbots facilitate m-commerce, letting consumers complete transactions using voice or text conversations.

Advantages of e-commerce

The benefits of e-commerce include its availability, accessibility, speed of access, selection of goods and services and international reach.

Around-the-clock availability. Aside from outages and scheduled maintenance, e-commerce sites are available 24/7, enabling visitors to browse and shop at any time. Brick-and-mortar businesses tend to open for a fixed number of hours and even close entirely on certain days.

Speed of access. While shoppers in a physical store can be slowed by crowds, e-commerce sites run quickly, depending on compute and bandwidth considerations of both the consumer device and the e-commerce site. Product, shopping cart and checkout pages load in a few seconds or less. A typical e-commerce transaction requires a few clicks and takes less than five minutes.

Wide selection. Amazon's first slogan was "Earth's Biggest Bookstore." It could make this claim because it was an e-commerce site and not a physical store that had to stock each book on its shelves. E-commerce enables brands to make an array of products available, which are then shipped from a warehouse or various warehouses after a purchase is made. Customers are likely to have more success finding what they want.

Easy accessibility. Customers shopping in a physical store might have difficulty locating a particular product. Website visitors can browse product category pages in real time and use the site's search feature to find the product quickly.

International reach. Brick-and-mortar businesses sell to customers who physically visit their stores. With e-commerce, businesses can sell to anyone who can access the web. E-commerce has the potential to extend a business's customer base.

Lower cost. Pure play e-commerce businesses avoid the costs of running physical stores, such as rent, inventory and cashiers. They might incur shipping and warehouse costs, however.

Personalization and product recommendations. E-commerce sites can track a visitor's browsing, search and purchase histories. They can use this data to present personalized product recommendations and obtain insights about target markets. Examples of how such insights are used include the sections of Amazon product pages labeled "Frequently bought together" and "Customers who viewed this item also viewed."

Disadvantages of e-commerce

The perceived disadvantages of e-commerce include sometimes limited customer service, consumers not being able to see or touch a product prior to purchase and the wait time for product shipping. Security issues can also be a problem.

Limited customer service. If customers have a question or issue in a physical store, they talk to a clerk, cashier or store manager for help. In an e-commerce store, customer service can be limited. The site might only provide support during certain hours and its online service options might be difficult to navigate or not able to answer specific questions.

Limited product experience. Viewing images on a webpage can provide a good sense of a product, but it's different from experiencing the product directly, such as playing a guitar, assessing the picture quality of a television or trying on a shirt or dress. E-commerce consumers can end up buying products that differ from their expectations and have to be returned. In some cases, the customer must pay to ship a returned item back to the retailer. Augmented reality is expected to improve customers' ability to examine and test e-commerce products.

Wait time. In a store, customers pay for a product and go home with it. With e-commerce, customers must wait for the product to be shipped to them. Although shipping windows are decreasing as next-day and even same-day delivery becomes common, it's not instantaneous.

Security. Skilled hackers can create authentic-looking websites that claim to sell well-known products. Instead, the site sends customers fake or imitation versions of those products -- or simply steals credit card information. Legitimate e-commerce sites also carry risk, especially when customers store their credit card information with the retailer to make future purchases easier. If the retailer's site is hacked, threat actors may steal that credit card information. A data breach can damage a retailer's reputation.

E-commerce applications

Many e-commerce apps use online marketing strategies to improve the customer experience and get customers to use the platform. These include email, online catalogs, shopping carts, Electronic Data Interchange (EDI), file transfer protocol, web services and mobile applications.

These approaches are used in B2C and B2B e-commerce activities, as well as other types of outreach. They include emailing targeted ads and e-newsletters to subscribers and sending text messages to mobile devices. Sending unsolicited emails and texts is generally considered spam, so more companies now try to entice consumers online, using tools such as digital coupons, social media marketing and targeted advertisements.

Another area of focus for e-commerce companies is security. Developers and admins should consider customer data privacy and security, data governance-related regulatory compliance mandates, personally identifiable information privacy rules and information protection protocols when developing e-commerce applications. Some security features are added during the design of an application, while others must be continually updated to address evolving threats and new vulnerabilities.

E-commerce platforms and vendors

 An e-commerce platform is a tool that's used to manage an e-commerce business. E-commerce platform options range in size from ones for small businesses to large enterprises. They include online marketplaces, such as Amazon and eBay, that simply require signing up for user accounts and little to no IT implementation.

SaaS is another e-commerce platform model. Business owners subscribe to a service where they essentially rent space in a cloud-hosted service. This approach doesn't require in-house development or on-premises infrastructure. Other e-commerce trends include open source platforms that require a cloud or on-premises hosting environment or complete manual implementation and maintenance.

Examples of e-commerce marketplace platforms include the following: Alibaba, Amazon, Chewy, eBay, Etsy, Newegg, Rakuten, Walmart Marketplace and Wayfair. Vendors offering e-commerce platform services for clients hosting their own online store sites include the following: Adobe Commerce, BigCommerce, Ecwid, NetSuite Commerce, Salesforce Commerce Cloud, Shopify, Squarespace and WooCommerce.

Government regulations for e-commerce

In the United States, the Federal Trade Commission (FTC) and the Payment Card Industry (PCI) Security Standards Council are among the primary agencies that regulate e-commerce activities. The FTC monitors activities such as online advertising, content marketing and customer privacy. The PCI Security Standards Council develops standards and rules, including PCI Data Security Standard compliance, which outlines procedures for the proper handling and storage of consumers' financial data.

To ensure the security, privacy and effectiveness of e-commerce, businesses should authenticate business transactions, control access to resources such as webpages for registered or selected users, encrypt communications and implement security technologies, such as secure sockets layer and two-factor authentication.

History of e-commerce

E-commerce began in the 1960s, when businesses started using EDI to share business documents with other companies. In 1979, the American National Standards Institute developed ASC X12 as a universal standard for businesses to share documents through electronic networks.

Statistics showing how e-commerce grew early in the COVID-19 pandemic.

E-commerce grew significantly in 2020 as the pandemic took hold.

As the number of individual users sharing electronic documents with each other grew in the 1980s, the rise of eBay and Amazon in the 1990s revolutionized the e-commerce industry. Consumers can now buy many items online, from e-commerce-only vendors -- also called e-tailers -- and brick-and-mortar stores that have e-commerce capabilities. Almost all retail companies have integrated online business practices into their business models and sell online.

The

COVID-19 pandemic caused a significant spike in e-commerce transactions. With shoppers confined to their homes for an extended period, e-commerce jumped to a record high of 16.4% of total U.S. retail sales in the second quarter of 2020, according to the U.S. Census Bureau. It has since leveled off at around 15%. The Census Bureau keeps a record of quarterly e-commerce data dating back to 1999. In Q3 2023, total U.S. retail e-commerce sales were estimated to be $284.1 billion.

#ecommerce #digitalmarketing #digitalindia

[trawexonline]

Travel Technology Companies

Travel Technology Companies-Trawex

Comprehensive Online Travel Portal Software to your business.

Trawex is one of the leading Travel Technology Companies offering consultancy services to airlines and travel agents. It specializes in development, marketing and support of travel technology software and other travel industry solutions.

Since its commencement, we have always believed in and have always provided the most appropriate solution that suits the needs of customers, which when experienced as a success, becomes the best travel technology company that could have been asked for.

Trawex takes pride in the fact that some of the best-brains and most talented personalities are working behind the scenes on the latest technologies and infrastructure to deliver result-oriented solutions.

Trawex's keen focus on traveler intent and big data has allowed it to concentrate completely on the rapidly growing online travel sector, which comprises over 1/3rd of all e-commerce transactions.

As travelers are generally comfortable, educated and tech-savvy, wielding significant purchasing power and consistently demonstrating demand for new products, this is an attractive audience to marketers.

Trawex combines unique traveler profiles with billions of intent data points from traveler's past online behaviours and current actions.

These curated anonymous data profiles are combined with powerful travel technology and algorithms to engage consumers across multi-screen and multi-channel touchpoints - such as targeted display, dynamic creative, video, Facebook, mobile, online and print boarding passes - in the travel planning and purchase cycle, optimizing the marketing message for the right person at the right time and in the right medium.

Practicing and Leveraging on these three simple principles, Trawex believes in providing the most appropriate travel technology solution in the best possible manner and to do that it has chosen to remain lean and thin, thus giving itself the agility to move quicker than the typical process is driven service providers.

We understand in providing the best services, and effective marketing strategies. We provide the best suggestions and valuable tips for a perfect website in mounting your business to success.

Travel Technology Can Transform Your Business

Trawex best travel technology company providing the best technology solutions and delivered over 150 projects with the help of travel developers with clients across the globe.

Our travel industry software is specially customized for travel aggregators, DMC’s, travel management companies, B2B & B2C travel agencies, tour operators and travel agents.

At Trawex our mission is simple. Our goal is to transform the company of leisure travel by equipping bookers with the most advanced booking and distribution software in the world.

Our team is committed to offering you with the most up-to-date, state-of-the-art transport equipment accessible on the market through ongoing development.

It enables travel businesses to connect online within one platform to company associates (B2B Agents), retail clients (B2C) and distributors.

We integrated the SAAS-based model to decrease implementation time, provide high efficiency, zero downtime, very scalable, free upgrade characteristics, and extremely guaranteed.

We know the travel market's requirements in various geographies and uniquely equipped to deliver the best products on the market in the class in the shortest time.

We connected with top travel aggregators, global systems of distribution and DMCs. We focus on technology and innovation to develop and deliver solutions for world-class travel technology to global travel agents, DMCs and MICE Company.

Travel Technology Solutions for Business Growth

Trawex is the best web-based online booking platform to give you seamless, efficient solutions for your Business Travel online bookings.

Our B2C & B2B travel agency software & tour operator software is an all-in-one suite to automate the travel business process from content acquisition all the way to the distribution process.

You will find reliable, efficient and cost-effective travel software solutions customized to your needs. We offer you a single interface to access GDS and Non-GDS services.

Trawex is the best Travel Technology Company is embedded with the essence of Travel Technology. Our engineering team is focused on providing a scalable and efficient technology platform that can be the development engine for aspiring travel businesses.

Trawex develops best hotel management software for travel agencies, our hotel management system works with your solutions to make more effective.

Our inventory in the hotel management system software automatically updates on all the channels. Our Airline Ticket reservation System is a part of the Airline Reservation System and which is one of the earliest changes to improve efficiency.

Our airport reservation system contains airline plans, fare tariffs, travel reservations, and ticket records.

We are specialized in smart solutions that have a high degree of adaptability within the travel domain to different business processes.

We have a wide variety of exclusive internet travel reservation engines for internet travel agencies (OTA's) & travel leadership businesses (TMC's).

It offers multiple GDS connections (such as Sabre, Galileo, Word span, etc.) and third-party providers to collect global material for various facilities such as flight.

Back office travel agency software fully automates the whole reservation system to handle various channels of revenues (B2C, B2B, B2B2B, B2B2C).

We supply travel booking and booking facilities in B2B & B2C mode for flights. We have more than 30 Travel XML providers integrated into our OTA platform.

Tour Operator Module allowing officials to ship contract prices from flights and OTA on mobile so that clients can use their smartphones to plan for flights. Our customers are also provided mobile apps for these solutions.

Here, offer a variety of travel technology products to empower travel agencies and vendors to tour operators with the correct solutions and provide our customers with the correct instruments to assist them to provide their customers with an improved travel reservation experience.

We provide a supplier of transport, autonomous restaurants, and a flight booking engine. We assist automate companies and streamline employees, corporate, B2B, B2C, and mobile booking specifications.

Effective use can be made of Trawex web services where the customer wants to operate on a single XML standard and can readily incorporate the service features with minimal effort into their implementation.

Trawex is the leading in Travel Technology Solutions, offering B2B (Agents), B2C (Customers) & White Label Travel Portal with GDS and third-party APIs integration.

We empower tour operators, B2B & B2C travel agencies, aggregate, as well as startup travel companies globally by offering revolutionary solutions.

We can be designed and develop a fully customized travel portal to empower your company. You will be able to deliver online travel bookings beyond your customers’ anticipation with a seamless and impressive interface.

We offer online travel deals channels B2C, B2B, B2E, B2B2C, and B2B2B travel gateways, and these B2C set-out entries can consolidate to different APIs for flights, lodgings, autos, transports for constant stock.

We create XML based travel sites for movement specialists, visit administrators, Corporate and Start-Up movement organizations.

Our B2C web-based Booking System offers the correct devices that influence the booking to work quicker and less complex for a wide range of customers - corporate or end-clients.

Our B2C Portal Solution is intended for organizations expecting to expand productivity by offering inventories specifically to clients. We can develop a user-friendly online airline reservation system for you.

When you select an airline reservation system. We provide you with a suite of connectivity solutions to ensure the best quality connection and coverage by meeting all your business needs, including, Revenue management, PMS (Property Management System), and, Channel management, and secure payment gateway options.

Faster result-oriented Flight Booking engine helps to increase the revenue of the travel agency. It has been in the business of building high-performance e-Commerce websites for SMB to Enterprises almost a year ago.

We have built our software on the latest technology we always believe technology is a game-changer for travel agency software, mid-office, B2B, B2C, Corporate Booking Engine.

Our Support for the Customer is always on priority. We know if clients/partner growth will help to grow us.

For more details, Pls visit our website:

#Travel Technology Companies #Online Air Ticket Booking System

[qoreupsmarketplace]

8 Factors To Choose The Best SaaS Marketplace Software

In the dynamic world of B2B SaaS marketplaces, selecting the right SaaS marketplace software is more than a choice—it's a strategic decision critical to your business's success. This SaaS software platform not only drives your platform's efficiency and security but also shapes the user experience and growth potential. Understanding the importance of this decision, we present a streamlined guide focusing on eight essential factors to consider when choosing your online SaaS marketplace platform, ensuring that your choice aligns with your business’s unique needs and future ambitions.

Scalability: Growing with Confidence

Your SaaS enabled marketplace must handle growth smoothly, managing more users and transactions without performance issues. Look for a marketplace SaaS solution with a flexible pricing model, ideally a "pay-as-you-grow" option, to align costs with your revenue growth.

Key Considerations:

Can the software handle increasing users and transactions?

Flexibility in resource allocation for growth.

Flexible pricing models for scalability.

Provider's track record in handling peak loads.

Customization and Integration: Tailoring to Your Needs

Your online marketplace SaaS needs to reflect your unique branding and workflow. Ensure the software offers extensive customization and can easily integrate with essential external tools like payment gateways and analytics.

Key Considerations:

Extent of customization.

Ease of integration with third-party services.

Availability of robust APIs for custom integrations.

Scalability of integrations.

Security and Compliance: Safeguarding Trust

Given the sensitivity of customer data and transactions, ensure the software adheres to regulations like GDPR or HIPAA. Look for robust data encryption, access controls, and regular security updates.

Key Considerations:

Data encryption methods.

Access control robustness.

Compliance with regulatory standards.

Frequency and reliability of security updates.

User-Friendly Interface: Enhancing User Experience

An intuitive interface is key to user engagement. It should be mobile-responsive, adhere to accessibility standards, and incorporate user feedback for continuous improvement.

Key Considerations:

Usability testing for a friendly interface.

Mobile responsiveness.

Compliance with accessibility standards.

Mechanisms for user feedback.

Support and Reliability: A Lifeline in Times of Need

Responsive customer support is vital for addressing technical issues quickly. Evaluate the support's availability, response time, and the variety of channels offered.

Key Considerations:

Support availability and alignment with your hours.

Response time for support requests.

Variety of support channels (email, chat, phone).

Service Level Agreements (SLAs) for guaranteed service quality.

Pricing and Total Cost of Ownership (TCO): Budgeting for Success

Understand the full pricing structure, including any hidden fees or overage charges. Calculate TCO to include implementation, training, maintenance, and scalability costs.

Key Considerations:

Various subscription tiers and their features.

Upfront implementation costs.

Ongoing maintenance expenses.

Costs associated with scaling the software.

User Feedback and Reviews: Learning from Peers

User reviews provide insights into a software's performance and reliability. Look for patterns in feedback and consider the experiences of businesses similar to yours.

Key Considerations:

Analysis of user reviews and testimonials.

Consistency in feedback, identifying common strengths and weaknesses.

Feedback from similar marketplace models.

The software provider’s response to user concerns.

Future-Proofing: Staying Ahead of the Curve

Your software should adapt to evolving market trends and technologies. Evaluate the provider's commitment to innovation and their roadmap for future features.

Key Considerations:

Planned future features and capabilities.

Adaptability to emerging technologies and trends.

Provider’s focus on long-term partnerships and customer success.

Alignment of the provider’s roadmap with your growth plans.

Conclusion

Choosing the right SaaS marketplace software involves balancing scalability, customization, security, user experience, support, cost, user feedback, and future-proofing. 

By thoroughly evaluating these areas, you can select a marketplace SaaS solution that not only meets your current needs but also supports your marketplace's long-term success and growth in the rapidly evolving B2B SaaS marketplace sector.

#entrepreneur #startup #branding #marketing #saas enabled marketplace #saas marketplace software #b2b saas marketplace #marketplace saas solution #online marketplace saas #online saas marketplace platform #saas software platform

[helloabhius]

B2B SaaS vs Traditional Software: Which is Right for Your Business?

In the ever-evolving world of business software, decision-makers often find themselves at a crossroads when it comes to choosing the right tools for their operations. On one hand, there's the tried-and-true traditional software, and on the other, there's the agile and versatile B2B SaaS (Business-to-Business Software as a Service). The choice between these two software models is not always straightforward, as each comes with its own set of advantages and considerations. In this blog, we will explore the key differences and help you determine which is the right fit for your business.

Traditional Software: The Established Workhorse

Traditional software, often referred to as on-premises software, is the well-established workhorse of the business software world. It has been the go-to choice for companies for many years. Here are some defining characteristics of traditional software:

1. On-Premises Deployment: Traditional software is installed and hosted on the company's own servers or computers. This allows complete control over the software and data.

2. Upfront Costs: It typically involves a significant upfront investment in software licenses and hardware.

3. Customization: Traditional software can often be customized to fit specific business needs and workflows.

4. Longer Implementation Time: Setting up and implementing traditional software may take time due to the need for hardware and software installations.

5. Security and Compliance Control: Businesses have more control over data security and compliance.

B2B SaaS: The Modern Challenger

B2B SaaS, on the other hand, is the modern challenger that has gained prominence in recent years. This software delivery model has several distinctive features:

1. Cloud-Based: B2B SaaS applications are cloud-based, hosted on the provider's servers and accessible through the internet. This eliminates the need for on-site installations and maintenance.

2. Subscription Model: B2B SaaS operates on a subscription model, which often results in lower upfront costs, as users pay for access on a recurring basis.

3. Scalability: It's easier to scale with B2B SaaS, as users can often adjust their subscriptions to accommodate changing business needs.

4. Rapid Deployment: B2B SaaS solutions can be deployed much faster than traditional software, as there is no need for complex installations.

5. Automatic Updates: Providers typically handle software updates, ensuring users always have access to the latest features and security patches.

Choosing the Right Fit for Your Business

Now that we've outlined the basic differences between traditional software and B2B SaaS, let's explore the factors to consider when determining which is the right fit for your business.

1. Cost Considerations:

   - Traditional software often involves a significant upfront cost, while B2B SaaS follows a subscription-based model with lower initial expenses. Consider your budget and financial constraints.

2. Scalability Needs:

   - If your business is experiencing growth or fluctuating demands, B2B SaaS offers more flexibility in terms of scaling up or down.

3. Customization Requirements:

   - If your business requires highly specialized software with extensive customization, traditional software may be the better choice. B2B SaaS solutions may offer limited customization in comparison.

4. Deployment Speed:

   - If you need a solution deployed quickly, B2B SaaS wins the race with its rapid deployment and minimal setup requirements.

5. Maintenance and Updates:

   - Consider whether your IT team can handle software maintenance and updates. B2B SaaS providers typically handle these tasks, relieving businesses of the responsibility.

6. Data Security and Control:

   - If your business requires strict control over data security and compliance, traditional software offers more in-house control. However, many B2B SaaS providers also prioritize security and compliance.

7. Collaboration and Remote Work:

   - B2B SaaS often facilitates collaboration and remote work, making it a suitable choice for businesses with distributed teams or remote employees.

8. Industry and Use Case:

   - Assess your industry's specific requirements and regulations. Certain industries may benefit more from one model than the other.

Conclusion

The decision between traditional software and B2B SaaS ultimately depends on your business's unique needs and circumstances. There is no one-size-fits-all answer, and many businesses use a combination of both, known as a hybrid model, to meet their software requirements.

#business #marketing #businesstobusiness #news

[novatechset]

GrexPro: Streamlined Software Solutions for Success

GrexPro: Streamlined Software Solutions for Success  

Software as a Service (SaaS) enables users to access and utilize cloud-based applications via the Internet. Typical instances include email services, calendaring applications, and office productivity tools, such as Microsoft Office 365. SaaS delivers a comprehensive software solution that you can procure on a flexible pay-as-you-go model from a cloud service provider. 

Unlock Operational Agility with GrexPro WMS 

  The Promat 2023 expo in Chicago featured an insightful live presentation addressing the dynamic landscape of warehouse Solution and the pivotal role a flexible Warehouse Management System (WMS) plays in fostering operational agility.  

The session was titled "How Technology Enables Operational Agility" and featured presentations by notable experts. Emmanuel Langlois, Vice President of Global Alliances and Partners at Generic Group, kicked off the discussions, followed by Aaron Leblanc, Vice President of Operations at TLS Inc., and Harish Kumar, Senior Operations and Continuous Improvement Manager at Emblem Logistics Ltd. 

Drive Process Acceleration with GrexPro ERP Solution 

  In our fast-paced world, efficiently managing resources is a formidable challenge. Small and medium-sized businesses, in particular, grapple with multifaceted operational issues such as accounting, inventory control, and overall efficiency. The solution to surmount these obstacles and elevate business performance lies in Enterprise Resource Planning (ERP) implementation. 

ERP Implementation isn't just about managing your company; it's a catalyst for improved performance across various facets. Implementing a comprehensive business management system is undeniably intricate and time-consuming, which deters some smaller businesses despite the proven benefits. It's important to recognize that ERP systems tailored for larger enterprises and small businesses may have distinct features. 

Elevate Your B2B Catalog with GrexPro's Power 

  Effective B2B E-commerce catalog management provides valuable enhancements by offering in-depth product information that guides B2B buyers further down the sales funnel. These catalogs are integral to establishing a product's online presence, granting it dedicated digital real estate. 

These catalogs offer a unique opportunity to showcase products comprehensively, illustrating their value to customers and making a compelling case for purchase. They serve as a platform for sales reps to pitch products without the need to create extensive  

Enhance Sales Processes with GrexPro's Advanced CPQ Solution 

  A CPQ (Configure, Price, Quote) solution has the potential to significantly enhance your sales force's performance, resulting in the closure of more substantial deals, shorter sales cycles, and improved ROI efficiencies across your business model. However, integrating this solution seamlessly is key to realizing its maximum benefits. 

Here are three strategic approaches to streamline your CPQ Software and seamlessly incorporate it into your day-to-day business processes, thereby unlocking the full potential of this valuable sales technology. 

#Software Solutions

[jyothsnarajan]

Enhancing Education: The Rise of Digital Classrooms in Hyderabad and India

In the dynamic landscape of education, the integration of technology has become pivotal,

revolutionizing traditional classroom settings. Smart boards have emerged as indispensable tools,

offering immersive learning experiences and fostering interactive engagement among students. In

cities like Hyderabad, where educational advancement is a priority, the quest for the best smart

boards for classrooms is on the rise.

Smart Boards in Hyderabad: Exploring Options

Hyderabad, a hub of educational institutions, is witnessing a surge in the adoption of smart boards.

Educators are keen on leveraging these cutting-edge devices to augment teaching methodologies

and enrich student learning. When considering the best smart boards for classrooms in Hyderabad,

factors such as functionality, durability, and affordability come into play.

Evaluating Prices and Costs

Understanding the smart board landscape involves delving into prices and costs. In Hyderabad,

various brands offer a spectrum of smart boards catering to diverse budgetary constraints. The prices

of smart boards for classrooms in Hyderabad vary depending on features and specifications, with

some models offering advanced functionalities at competitive rates. Educators often weigh the cost

of smart boards against their benefits, aiming for a balance between investment and returns.

The Quest for Quality: Best Smart Boards in India

Hyderabad's pursuit of educational excellence mirrors India's broader aspirations in the realm of

digital classrooms. Across the nation, educators seek the best smart boards to optimize teaching

effectiveness and student engagement. The market boasts a plethora of options, ranging from

renowned international brands to indigenous manufacturers, each vying to offer superior products

tailored to Indian educational needs.

Navigating Prices Nationwide

In the quest for smart boards, understanding prices nationwide is crucial. India's diverse market

landscape influences the cost of smart boards for classrooms, with factors like import tariffs and

distribution channels impacting pricing. While metropolitan cities may witness slightly higher prices

due to demand and logistical factors, the overall cost of smart boards in India remains competitive,

offering schools and institutions access to advanced technology at reasonable rates.

Striking a Balance: Cost versus Quality

For educators and administrators, striking a balance between cost and quality is paramount. While

budget considerations are inevitable, compromising on the quality of smart boards can impede the

efficacy of digital classrooms. Hence, thorough research and vendor comparisons are essential to

identify the best-suited smart boards that align with educational objectives and budgetary

constraints.Embracing the Future of Education

As Hyderabad and India embrace the digital transformation of classrooms, smart boards emerge as

catalysts for innovation and learning enhancement. Beyond mere display devices, they serve as

interactive platforms fostering collaboration, creativity, and critical thinking among students. With

the right blend of affordability and functionality, smart boards pave the way for a brighter future in

education, empowering both educators and learners alike.

About

Embedtech solutions is a leading B2B (business-to-business) Software Platform Provider and

Hardware Solutions Provider located in Hyderabad, India. We specialize in Cloud Applications (SaaS

and PaaS), Embedded Systems, IoT, Information Systems, Artificial Intelligence, Web Development,

Mobile App Development, System Design, and Product Engineering.

[prismmediawire]

Argentum 47, Inc. Moves into Online Cloud Business with New SaaS Module

WINDSOR, BERKSHIRE, UK, October 24, 2023 – Argentum 47, Inc. (OTC PINK: ARGQ), a leading provider of AI-powered digital marketing solutions including branding, advertising, and lead generation, today announced that it has developed the Company’s proprietary AI Technology and platforms into a SaaS (Software-as-a-Service) model.

Argentum 47 unifies all aspects of Marketing under one roof in order to enhance efficiency and coherence in marketing strategies. The ARG-AI module is designed to empower companies to appropriately recognize advertising, lead management, email automation, and competitor research with Argentum’s AI analytics. By aggregating and centralising data from all channels, the SaaS platform will enable effortless discovery of valuable insights for strategic decision making.

Among its many features, the SaaS platform will provide data analysis, analytics, algorithms and also offer an option to build front-end marketing, advertising and websites with graphics, content, privacy policies and all other requirements in record time.

Robert Stephenson, CEO of Argentum, said, “We’re looking forward to providing an online tool for more reliable and accurate marketing solutions that will offer ARG-AI to companies all over the world at a low monthly cost. With AI businesses we plan to not only simplify their marketing process, but also make data-driven decisions, automate content creation, and save time and money for the client, which can lead to higher returns for consumers, investors, and other stakeholders.”

The global Software-as-a-Service (SaaS) market was valued at USD $261.15 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 13.7% from 2023 to 2030. (Source: https://www.grandviewresearch.com)

About the Project

Argentum is planning to have the full build completed by mid-year 2024. This will include Market Research and Target Market Defining using the Company’s Strategy and Implementation Plan, Pricing Model, Planning & Wireframing, Put Emphasis on MVP, App & Web Development, Product Rollout, Beta Testing, Customer Onboarding and Support and Product to Marketing, which when completed will enable identification of prospective customer acquisitions, expansion into new markets, potential partnerships, acquisitions, and the like.

The SaaS platform is envisioned to be used across Argentum’s business interests and partnerships, such as the Company’s recent announcement expanding into the European medical cannabis market. For that project, the new SaaS platform is planned to be used to refine marketing strategies for each new market, thereby ensuring broad exposure, product accessibility and distribution in each country it enters across the European Union.

About Argentum 47

Argentum 47 Inc. (OTC PINK: ARGQ), is a diversified holding company located in Nevada, United States with market positions in the United Kingdom, United States, and Europe. The Company is engaged in three primary business industries: Technology, Web Based Services, and Marketing Solutions. Its technology offering includes its proprietary AI (artificial intelligence) solutions and automation. Its web-based services include data management, storage and blockchain. Its Marketing solutions include advanced B2B and B2C lead generation marketing solutions. The Company's principal activity is utilizing disruptive marketing solutions with proprietary AI and automation technologies to support customers in their marketing journey. For more information, go to: www.argq.io

Safe Harbor Statement

This press release may include forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements related to anticipated revenues, expenses, earnings, operating cash flows, the outlook for markets and the demand for products. Forward-looking statements are no guarantees of future performance and are inherently subject to uncertainties and other factors which could cause actual results to differ materially from the forward-looking statements. Such statements are based upon, among other things, assumptions made by, and information currently available to, management, including management's own knowledge and assessment of the Company's industry and competition. The Company refers interested persons to its most recent Annual Disclosure and other disclosure documents uploaded to OTC Markets for a description of additional uncertainties and factors, which may affect forward-looking statements. The Company assumes no duty to update its forward-looking statements.

IR Contact Details:

PCG Advisory

950 Third Avenue, Suite #2700

New York, NY 10022 U.S.

Telephone U.S: [phone]

Email: [email protected]        

Website: www.pcgadvisory.com

Company Contact Details:

27 Sheet Street, Windsor, Berkshire,

SL4 1BN United Kingdom

Telephone U.S.: [phone]

Telephone U.K.: +(44) 121 615 4720

Email: [email protected]   

Website: www.argq.io      

SOURCE: Argentum 47, Inc.

#press release #prism mediawire #stock market #investing #otc markets #otc #artificial intelligence #ARGQ #Argentum47 #Digital #Digital Marketing #Marketing #saas

[goodmanlantern]

Why Does a SaaS Company Need a SaaS SEO Copywriter?

Content is a buzzword in marketing, and for good reason. Research shows that 70% of users prefer reading an article about a brand rather than seeing an advertisement. It’s no surprise then that businesses generate three times more leads through content marketing than traditional marketing. This is an important fact for SaaS companies that have subscription-based services and rely on getting new subscribers to grow their business. 

However, with great marketing power comes a great many opinions on what works and what doesn’t. Digital marketing is filled with acronyms, strategies, and best practices. For a growing or even established SaaS company, it can evidently be tricky to decide how to approach B2B copywriting with limited time and money. 

In this article, we’ll break down the role and benefits of content writing for a SaaS company. We’ll also discuss effective ways in which companies can harness the value of copywriting by using a SaaS SEO copywriter. 

Why Are Subscriptions Important for SaaS Services?

Software businesses may have subscription-based services for several reasons. One such reason is that a SaaS model means more people are likely to try a new service if they have to pay a small amount every month rather than a large amount all at once. This can lead to more revenue, higher customer lifetime values (CLVs), and sustainable growth for the company. Billing customers on a recurring basis also helps businesses predict their revenue and scale up faster. 

However, businesses can only unlock these benefits if they can keep their customers. Gaining new subscriptions is critical for generating income, and renewed subscription ensures continued business. Without both, software businesses are, unfortunately, destined to fail. So, modern SaaS companies need to be good at software technology and customer engagement. Companies can engage potential and existing customers with the help of professional SaaS content writers. 

How Does Content Marketing Benefit SaaS Companies?

1. Attracts Quality Leads:

Compelling copy can grab the attention of potential subscribers. It can come in the form of a catchy ad slogan or an impactful social media post. The right copy can indeed better inform audiences that don’t know enough about the company’s services. SaaS copywriters also use SEO tactics to improve a company website’s search engine rankings. This helps improve organic website traffic and bring in quality leads. 

2. Guides Customer Journey: Once a brand has captured a potential customer’s attention, content helps guide them to conversion. One effective way of converting customers is through how-to videos and podcasts, which can show audiences how a product adds value. Blogs and articles, on the other hand, can answer common questions and highlight product features. And persuasive call-to-actions (CTAs) can eventually influence audiences to subscribe to the service. SaaS SEO copywriters can introduce relevant copy at strategic points in the customer journey to effectively nudge customers through the marketing funnel.   

3. Builds Trust and Reputation: 

Content marketing is a tool that gets more effective with time. When a company consistently publishes valuable information, customers begin to rely on them to answer their questions. Over time, customers see the company as a helpful resource. They also become more likely to recommend the company to other people. This helps the company build a credible reputation and position itself as a thought leader. SaaS businesses can take advantage of a content writing company and their team of SEO copywriters to build better brand awareness and reputation. 

How Can Software Companies Effectively Harness Content?

1. Develop an Omnichannel Content Strategy

To make the most of content writing, a SaaS company would need an omnichannel strategy. This refers to using multiple platforms and channels to reach the target audience. But it isn’t enough to simply share newsletters, blogs, and social media. There needs to be a seamless integration of the content mix so that it delivers a cohesive, impactful message. SaaS SEO copywriters are trained in a variety of marketing formats, making them a useful asset when executing an omnichannel strategy. 

2. Share Educational Resources

Investing in technical content writing can help a SaaS company educate its customers. They can hire a SaaS SEO copywriter to craft engaging case studies, ebooks, and whitepapers. This can build an accessible information base and particularly position the brand as an industry thought leader. 

3. Increase Online Visibility

Making the most of copywriting certainly goes hand in hand with search engine optimisation. SEO tactics help a business’s web pages show up higher in search engine results pages (SERP). This captures more leads and improves brand visibility. SaaS SEO copywriters are experts at using on-page, off-page, and technical SEO to help brands achieve better SERP rankings. 

4. Start a Conversation

Businesses can leverage personalised content to create a conversation with their subscriber base. Emails and newsletters go directly into a potential customer’s inbox, keeping them in touch with the brand and giving them important updates. Social media is another incredible way to harness the power of content, gain quick feedback, and improve customer engagement. 

5. Keep It Consistent

Be it video marketing or articles, all strategies specifically need consistency to show exceptional results. Producing regular, original, and relevant copy helps attract and engage your target audience. Over time, this can build trust and solidify the brand’s role in their lives. 

For a SaaS company, crafting content writing that hits all these expectations can be tough – but it’s easier with the right help. A SaaS SEO copywriter can help research target audiences, build a custom marketing strategy, and execute it for maximum efficacy.  

Connect With a Top-Tier SaaS Content Writing Company

Looking to raise subscriptions and customer retention? Goodman Lantern is a SaaS content writing company with a knack for crafting high-quality, compelling copy. Having a team of experienced SaaS SEO copywriters on your side gives you access to a detailed marketing strategy tailored to your brand and also target audience. 

Reach out to us today, and we can help you figure out your next steps. 

#SaaS Content Writing Company #SaaS Content Writing Services #SaaS Content Writers