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hey don’t let the flashing lights blind you ! take cover in the nearest hotel within the next twenty4 hours & keep yourself entertained with our checklist. thank you for applying ! the following faceclaims are now unavailable
paul mescal as conor francis kearney
mookda narinrak as aranya sarai tancherin.
fabien frankel as sacha faris rassin.
riley keough as roxanne “roxie” lord.
hande ercel as levin ozdemir ( + dilan’s older sister connection )
* ✶ ( PAUL MESCAL. CIS MAN. TWENTY7. HE/HIM. ) no freaking way ! was that conor francis kearney walking out of carlyle hotel ? i guess that means we'll be seeing the musician at the met gala again this year. the aquarius has been in attendance for years and has won the hearts of the nation with their circumspect & profuse attutide. but before you decide to stan tmz reported that they can be seclusive & recondite . . . yikes ! to be honest it makes sense considering their spotify wrapped says they've listened to hard times by ethel cain over a hundred times. ( written by bella. twenty4. she/her. aedt. )
* ✶ ( MOOKDA NARINRAK. DEMI WOMAN. TWENTY4. SHE/THEY. ) no freaking way ! was that aranya sarai tancherin walking out of carlyle hotel ? i guess that means we'll be seeing the principal ballet dancer at the met gala again this year. the capricorn has been in attendance for years and has won the hearts of the nation with their zealous & dauntless attutide. but before you decide to stan tmz reported that they can be adamantine & knavish . . . yikes ! to be honest it makes sense considering their spotify wrapped says they've listened to body talks by the struts over a hundred times. ( written by bella. twenty4. she/her. aedt. )
* ✶ ( FABIEN FRANKEL. CIS MAN. TWENTY9. HE/HIM. ) no freaking way ! was that sacha faris rassin walking out of carlyle hotel ? i guess that means we'll be seeing the socialite at the met gala again this year. the gemini has been in attendance for years and has won the hearts of the nation with their jocose & sportive attutide. but before you decide to stan tmz reported that they can be temerarious & precipitant . . . yikes ! to be honest it makes sense considering their spotify wrapped says they've listened to starfuckers, inc. by nine inch nails over a hundred times. ( written by bella. twenty4. she/her. aedt. )
✶ ( RILEY KEOUGH. CIS WOMAN. THIRTY-THREE. SHE/HER. ) no freaking way ! was that roxanne "roxie" lord walking out of carlyle hotel ? i guess that means we'll be seeing the rockstar at the met gala again this year. the gemini has been in attendance for years and has won the hearts of the nation with their ambitious & honest attutide. but before you decide to stan tmz reported that they can be short tempered & impatient . . . yikes ! to be honest it makes sense considering their spotify wrapped says they've listened to edge of seventeen by stevie nicks over a hundred times. ( written by yana. twenty-six. she/her. est. )
* ✶ ( HANDE ERÇEL. CISFEMALE. 31. SHE/HER. ) no freaking way ! was that levin özdemir walking out of carlyle hotel ? i guess that means we'll be seeing the hotel heir at the met gala again this year. capricorn has been in attendance for years and has won the hearts of the nation with their hardworking & caring attitude. but before you decide to stan tmz reported that they can be stubborn & rigidity . . . yikes ! to be honest it makes sense considering their spotify wrapped says they've listened to unstoppable by sia over a hundred times. ( written by dee. 25. she/her. gmt+1. )
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Trends To Keep Up In Digital Marketing
Some digital marketing trends to follow in 2020
In recent years, the industry has seen sudden popularity by the digital marketing agency. With access to various software platforms and options, the chances of competition have increased. The retail landscape has also been witness to constant changes. This has only intensified the scenario.
Considering the situation stated above, it calls for change in approach. Irrespective of factors like the company’s role, whether it’s a new organization or have been in the industry for a long time or in what their expertise lies; they have to be immensely creative and make their path through the disruptive content. Here they have to make a potion with a proper combination of breakthrough ideas and technology. It is not just a mere option for any consideration. In order to increase profitability with closely complimenting growth, this is the demand of the hour.
Moreover, digital marketing is easily adaptable. Companies need to keep a close tab on the changing market trends. For this, the enterprises invest enormously in a digital marketing agency. The agency provides them with the latest digital marketing services which increase the company’s visibility. Hence, in turn, increases their demand among consumers.
After analyzing the scope of digital marketing services, let’s go through some market trends that will be popular in 2020.
1. Video content emerges as rulers
Even a normal person active on social media will tell that video contents are more impactful. They have more engaging power, and hence are popular. Video contents are very effectively consumed as compared to other forms of content.
But as one is aware, the various platforms are flooded with videos. With so many videos continuously coming up, it becomes difficult to decide the worth of the video.
To stand out in the competition, brands generally make one video and cut it into pieces. This way they think that they increase their frequency. They expect that this will, in turn, enhance their visibility.
Here, they fail to understand that it is quality that matters and not quantity. Just create one HD quality video and upload it on all the platforms which are accessible to you. This will bring more positive results.
When you have understood the basics, then you can move to the next step. After analyzing the consumer’s psychology, it is evident that live videos are more impactful. They have greater chances of connecting with the consumers. This ensures higher engagement which will bring more traction.
2. Voice search, the next big bang thing
It is very difficult to say that today’s generation has managed to escape the impact of voice search. The most phenomenal technological advancement of the decade. Keeping in mind the change in lifestyle, everyone has become a great fan of this new technology.
Google being the master in this field, effectively organizes the information into featured snippets at a voice reach. Therefore, in order to search for any product, one no more goes to the site. Instead, they read the snippet and from there itself decline the further idea.
This can massively bring the traffic down, affecting the brand negatively. We are in a world where everything needs to be done instantly. The world around us can change in a flick of a second.
To combat such a situation, branding needs to be done effectively. The tone has to be set up specifically so that you make an impact on the consumers. So the next time the customer wants to buy a product he/she will directly go to your site rather than voice searching.
Hence, the company has to get those snippets by employing structured data on your site. This is achieved with the help of SEO. To stay on the top and maintain your position you need to replace dropping down mobile traffic with voice search.
Therefore, during such a situation it is your service and transparency that will help you get past the situation which is not rocket science to achieve.
3. Treat customers as people and not an entity
The customers today can no longer be fooled. They come up with their own backup of knowledge and know it very well when the company is just extracting money.
The brands need to change their approach where the consumers are not treated as mere potential traction. They need to treat them as the person they are and not as an entity.
By being authentic, relatable and relevant they can ensure customers remain loyal to them. All they need to do is answer the queries of the customers, provide them with useful information and personalize the tone.
This will definitely showcase them in positive light who care about their customers and not as brands set on a money-making spree.
Thus, in the end, it can be seen that apart from the techniques, one has to be at the tip of the toe. By constantly keeping note of the latest trends accompanied by creative skills one can turn things into their favor.
Source:- https://twenty7inc.in/trends-to-keep-up-in-digital-marketing/
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The Relevance of Public Relations in Today’s World
It’s been more than 1.5 years, ever since we saw the first case of Covid-19 in India, and our lives turned upside-down within weeks. Now our old lives seem like a dream. Confined with masks, sanitizers, health supplements, our lives have changed drastically from what it was like before.
A big challenge that the pandemic and the lockdown brought with them, was the loss of finances that many businesses suffered. Not just financially, businesses suffered in many ways, whether it was low offline purchases, problems with delivery, and many more such problems. In times like these, PR is a tool that brands and business should try to use to its fullest, as it might help them out in some way. Here’s why and how..
· Rise in Online Engagement
There is no doubt about the fact that there is a major decline in offline engagement. More and more people are trying to stay inside now and prefer to place online orders. Brand loyalty has been on a decline, as convenience and safety have stepped into the frame. These things point out the very obvious- brands need to have an active online presence, now. Ideally they should have an up and running website and a well- maintained social media presence. And since PR provides a more subconscious engagement, as opposed to advertising; brands should really use this tool to its fullest. This means using SEO, content creation, digital PR platforms to their fullest potential as well.
· Crisis Communications
PR professionals specialize in crisis communications. As all of us have been living this new and bizarre normal for some time now, it is better to prepare and plan for any crisis that might take place, beforehand. This could save the business from any more damage that might be already facing because of Covid-19. Being the best PR agency in Delhi, we understand the importance of this function and always prepare beforehand.
· Keeping the employees engaged
The lockdowns have lead to many people losing their jobs, and many have reported facing mental health issues because of everything that is going on. Businesses should hence, try to do their best to keep their employees as satisfied and involved as possible. Internal communication is an important function that PR performs that will come into play here. Businesses should provide a clear view of how they are performing, to their employees, and PR professionals should try to come up with solutions that might make the situation better for all the employees.
· The cost-effective factor
Another reason that PR should not be neglected in these times, is the cost-effective factor of the tool. The economic depression that the pandemic presented to the world, forced brands and businesses to take another look at their marketing budget, with many even cutting it short.
In such cases, PR should be the tool that brands and businesses should invest more in, as it is much more cost-effective. PR, when done right can help them reap many benefits and can even better the financial problem in the long run.
· PR can strengthen trust
PR is all about making relationship with the media, the consumers, the shareholders, and the other stakeholders and overtime, trying to better the relationship. In times like these, PR when done right, can help the stakeholders in seeing the brand name as a more trustworthy name in the market. If a brand is handling such a crisis well, they will start to see them as someone that they can trust and buy from. Brands also hence, have a role in such times. Remember a few weeks back how many brands were trying to help out in their own way, when the second wave was at its peak?
Hence, a tool like PR should not be neglected in such trying times. The characteristics and function of this tool are perfect to be used in these times and brands need to give it more attention, if they haven’t done so already.
Source:- https://twenty7inc.in/the-relevance-of-public-relations-in-todays-world/
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Evolution of the PR World
Introduction
It is a common misbelief that Public Relations (PR) is a new profession that came to the fore only a couple of decades back. In reality, however, the practice of PR can be traced back to the early Greek and Roman civilizations. Traditionally, PR constituted primarily of communication and disseminating information through press releases or other modes of linear communication. Today, PR is spearheaded by a transformed digital landscape, with brands taking to online media platforms to establish connections with clients and have actual conversations with a more involved consumer base.
History of PR
Some of the oldest influencers of public relations include Aristotle, Julius Caesar and Socrates, to name a few. They laid the foundation of PR and emphasized the need for effective communication between the public. Before the Greek and Roman era, priests played the chief role in influencing the public and persuading them to act according to their interests. The rulers used the medium of writing to sway history in their favor, shaping the mass opinion as they preferred. While this power earlier lied either with the priests or the rulers, the Greek era saw a change with the gradual shift of this power into the hands of non-religious or secular forces. Public opinion became primarily influenced by such emerging leaders who distinctly separated themselves from the church. People were free to voice out their views and perspectives without much oppression from the higher authorities, unlike before.
With the invention of the telegraph, communication became more effectual and soon, other innovations like the telephone, phonograph and radio communication lined up. But it was only in the year 1903 that Public Relations was given recognition as a profession for the very first time, as Ivy Lee was made advisor for John Rockefeller. After this, PR gained popularity at a great pace and evolved as we see it today.
As we can see, while PR has seemingly undergone a rapid metamorphosis, its pillars – information, persuasion, and building trust – and its roots remain intact.
“What exactly changed then?”
Here are three distinct trends that have significantly contributed to the evolution of PR.
Role of the PR Professional
As the PR industry continues to evolve, the role of the PR professional, clients’ demands and what the industry entails, in general, has also changed. The focal themes for PR Week 2015 were “integration, convergence, and the ramping up in the importance of digital and social media.” Declining revenues from earned media have foregrounded paid, shared and owned media – and the skills required to profit from them.With real-time marketing becoming taking over, PR agencies are focused on creating digital content. This change has fortified the demand for a revised modus operandi in PR and an updated skillset in its professionals. Businesses will hire PR agencies mainly to provide strategy, expertise, and creative thinking. Surveys indicate that PR’s value can be optimally augmented by demonstrating how it helps achieve measurable business goals.
Ascent of Influencer Marketing
Earlier, journalists and other publications were, more often than not, the sole source of earned media within PR. Post digitalization, the number of people with sway over social media has exponentially increased. Influencers like bloggers, celebrities, business analysts, or other trusted buyers greatly facilitate a decent outreach on social media. The colossal shift in eMarketing to influencer marketing brings up just one question: “How can we employ social media to better our PR strategy?”.
Keeping a close tab on insights of networking sites on which you can interact with your audience is imperative. Trends being followed, hot topics etc., help attract viewership. The new-age PR calls for an increased focus on fostering relationships with your clients and your target audience.
Digitalization of Journalism
Whilst traditional features of PR like press releases, by-lines and whitepapers are used presently as well, PR has primarily become digital. GQ's insight and strategy editor conducted a survey to gain insight into 'social media trends impacting journalism'. The survey proved that journalists are more likely to read the posts of people they follow socially and prefer to communicate with the public via social media.
Source:- https://twenty7inc.in/evolution-of-the-pr-world/
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How Public Relations help businesses emerge as a brand
In recent years we have seen a drastic change in the marketing world, be it the marketing strategies, a shift from traditional methods to a more integrated and sophisticated market. And one of the most important aspects of such a marketplace is Public Relation. It represents the mutual understanding and relationship between the public and the business satisfying the needs of both public and business organizations. It enables the businesses to reinforce their advertising in a very authentic and effective manner.
However, very often companies underestimate and neglect public relations, being unaware of the facts of what public relations can do and how beneficial it is.
So today we'll be reading about some of the benefits an organization gets to enjoy if they practice public relations on a daily basis.
Benefits:
Build your brand image:
Just suppose you are shopping online and thinking of buying chocolates. I'm pretty sure you'll end up buying chocolates from maybe Cadbury or Amul or Kit kat. Right. Have you ever wondered why this happens? Why do some brand names just pop up in our head when thinking about buying a certain product? This is because we have some brand names imprinted in our minds associated with certain products. And this is due to a well-established brand image of a specific product which is the result of increasing public relations.
Enhances Media Relations:
Media relations can be defined as the mutual relationship an organization has with the media and press. Having a good public relation also helps an organization to be on good terms with the media and press.
Creating editorial contacts, guest posts and press releases helps your business widen its relationships with not only media but also initiates a strong and good public relation.
Cost-Effective Nature:
It usually happens that whenever we see an advertisement we tend to skip it or if you are watching television then probably you will just change the channel. But have you ever wondered that these advertisements which we as an audience just take a millisecond to skip costs millions and billions to the company. But unlike advertising, public relation proves to be a very cost effective and efficient method. Moreover, it is beneficial for the organization in longer term unlike other advertising campaigns.
4. Provide added value:
Public relations is more than just managing the flow of information and promotion between an organization and its publics. It is a strategy through which public can help your organization access a unique touch point and added value to your product offerings. Together with that public relation helps to differentiate your organization, its products among your competitors and put your business at the forefront of the game. Further, it also adds value through increasing visibility of your products and services, personalize your brand, raise your profile, build strong relationships, manage your reputation and assist with your sales process. Overall, it is a win-win scenario.
5. Increase your brand’s credibility:
Since the past few years the way the market has evolved we humans as a consumer too have gone through a drastic change. Whether it is about choosing online marketing over offline or getting more and varied choices to choose from, the consumers have walked through a very long path. And that is the reason why in today's era it is very important to have that faith and trust of the customers associated with your business which has been becoming easier after public relations has come into effect.
6. Short and long-term lead generation:
Advertising campaigns must be a good way to mobilize and expand your business but in today's time people tend to spend most of their time surfing and searching online. Also, an advertisement costs way too much which would still one day be replaced but when word of mouth starts spreading it keeps on spreading without even undertaking much initiatives. We as humans love to express ourselves and that is how we sometimes unknowingly even help businesses to grow and flourish themselves in such a competitive time.
Conclusion:
Public relations can prove to be an integral way to enhance existing customer relationships and build new ones. Any business can grow if it is fueled by brand awareness which in return helps to build a brand name and hence your company becomes a credible one gaining the trust and confidence of existing and future customers. When your customers are satisfied and have a positive image of your brand, sales are more likely to follow your way.
And, that is the reason why if you are still not initiating public relations as part of your brand building strsategy, it is the right time to consider it.
Source:- https://twenty7inc.in/how-public-relations-help-businesses-emerge-as-a-brand/
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How To Write An Effective Press Release Headline That Grips
How To Write An Effective Press Release Headline That Grips
Considering the famous headline ‘Do not judge a book by its cover’. Like every other stereotype, this statement also has an amount of hidden truth behind it. People do tend to judge a book by its cover. The title or topic of a press release is the first thing that helps one decide if they will go further with the content. A headline is an insight into what’s coming up next. Just like the objective of your resume is an 11-second insight via which an interviewer decides whether to go ahead with your candidature or not.
Therefore a headline is of great importance in nature. When it comes to the PR profession, a Press Release makes up for the most important element whose function is not only a formal announcement to the media world but also to catch the investor’s attention into your business. It should be clear and must refrain from the eyes of the negative press. While writing a headline, there are certain points that one must keep in mind to make your headline work across a board:
Keep your headlines short. A long headline does not fulfill the purpose of SEO. They create confusion and disinterest in the minds of readers whereas a short headline works for the best to give a quick insight into the release and give an immediate idea into what the release is all about.
If you have a social media presence, you must try to incorporate and word it within the limit of the respective platforms that you use. A crisp headline is lucrative in nature and goes a long way. Likewise, using keywords that benefit social media presence is essential.
If it suits your brand/ product’s communication, going with a headline that captures emotions such as happiness, achievement or curiosity works best towards increased chances of reader engagement. Though it is a topic of debate whether to write a headline in the beginning, as it sets the tone for the whole writes up, it is better if it’s written in the end as the chances of capturing the whole essence of writing will come out better. This helps in communicating the line of thought effectively.
Writing an exciting headline is important but so is the rest of the body. Once a reader decides to go through your release after a thorough reading of a headline, it is your content that makes sure if the reader’s created interest is kept which at times may result in a call to action. A press release aims to drive traffic, interest and generate leads. It is of utmost importance that your press release lists down all the deliverables that attract a reader’s attention. All the important facts and figures must be included in the body along with the necessary information that captures an overall interest. In case you are still wondering how to write a press release, you must browse through and find great examples of written press releases to get hands down insight into how to write an extravagant one. You can also find articles published by public relation agencies which can help you further with the structure of a Press Release.
Source:- https://twenty7inc.in/how-to-write-an-effective-press-release-headline-that-grips/
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The Different Tools of PR And Their Significance
In simple words, Public Relations can be defined as the communication process of maintaining the public image and reputation of an individual or an organization, using selected communication tools. The importance of PR has grown over the years, as organizations have realized over time that PR not only helps to build and maintain a good reputation, but also can help to increase financial profits, boost employee morale, and also create a better relationship with the customers and any possible stakeholders. PR tends to use a number of communication tools to perform its function effectively. Which one is to be used depends on the situation, the need, and also depends on the professional. Let’s take a look at some of the most popular and significant tools in PR today:
Press Release
A press release can be defined as a written document prepared to be distributed in media. It is generally made to announce something that is important and newsworthy. It can be made for multiple reasons ranging from a new product announcement, announcing any big change in the hierarchy, to announcing any award received by the organization. The main purpose of a press release is to announce or promote something important. It follows a strict format and uses formal language. After being drafted, it is sent to different media forms so that it can be published and read by its readers.
Social Media
A growing tool in PR, and quite a relevant one is social media. Often customers don’t even realize when they end up engaging with a brand’s content when they are using social media. The internet is growing every day and so is the number of people using social media. It is also one of the most important tools when we talk about digital PR. Hence, it is quite relevant for brands to establish themselves on such platforms so that they can target a larger number of people and create brand awareness.
Print Media
The most widely used and popular tool in PR is print media. Print media has been around for a long time now, and some of the earliest forms of PR have been seen in print media itself. This tool uses print publications like newspapers and magazines to reach out to customers. And since newspapers even today are widely read, print media is a very important tool in PR. PR professionals reach out to journalists and pursue them to write about their clients. Being the PR Agency in Delhi, we try to use print media for our client’s benefit and get the maximum coverage possible.
Events
PR also involves planned events. Whether it is a press conference, an exhibition, a fair, or any other planned event; events tend to be very relevant in the field of PR as they enable customers to have a live experience of the brand. They also help to highlight a company’s image and reputation in the eyes of the customers. Events are a great way for brands and customers to interact with one another.
Many more tools exist, these are just a few of the most widely used ones. PR is not just about using a single tool but is about using a selection of tools from a range of options available to the professional, depending upon the situation and need of the brand. Each tool is equally important and when used in a suitable situation, can help the organization immensely. With the rapid growth of the internet, digital PR is something that has also expanded over the years with tools like influencer marketing and SEO also coming into being. What will be interesting to watch is how the internet further changes the PR landscape and also if any new tools will be introduced in the coming future.
Source:- https://twenty7inc.in/the-different-tools-of-pr-and-their-significance/
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Impact Of Digital Media And Social Media On Public Relations
Impact Of Digital Media And Social Media On Public Relations
Today we don’t see a Public Relations firm like those old firm where media relations and churning out press releases and calling journalists, it was like Pros would follow a pattern of working as they would ask for press coverage irrespective of the news value in the materials and continuously call a journalist to follow up. But now everything has changed massively in the PR sector.
Today everything is digitalized, and people are using the internet and social media like a wildfire. Digital PR is all about combining traditional PR with content marketing, social media, and digital marketing.
Adding social media as a platform in work today thousands of people are easily connecting to each other without long searches. A short video or picture tells a story on Instagram, Facebook, and Twitter, as well as promotes brand awareness. Before people came to know the advantages of social media power brand managers used social media to stay with the times, but now they see value with engagement, customer service, and advertising. Traditional advertising still exists, but ad agencies and PR agencies have taken a new root to work and connect.
These are some steps that a traditional PR to become a digital one. You can select one of them and start working.
Social Sharing
Nowadays we not only release news to the press for publication but also use a social media platform to publish the same. Creating own blog, website, and posting and updating their pages every while and then. Now when there are various temples and designs available on the internet, now your content should be short and straight to the point. If there is too much information, then make it a short summary and link back to the original (which should be on your client’s website).
Keep in mind to publish the public relations on the platform itself, but also have a downloadable link available. Otherwise, ensure your events and other work have their own hashtag to use, as well as a post on social platforms about it. Allowing people, such as journalists, to share the press release, you can ensure a wider reach.
Get an influencer
We always come across the ads where we see a brand is always hosted by a celebrity or an influencer to make the brand popularized to people. An influencer is a great way to engage new people, especially when they have a large and somewhat relevant group of followers. Social sharing provides your influencer with a way to utilize their special platform to help you reach new audiences.
Leverage content marketers and creators
Content is one of the very important things today in social media marketing. Good content always helps you to gain a strong platform and many followers. Content has become king of the online world, creating desired and needed content that internet users always want. The gateways for reaching larger audiences is not only limited to social media, PR and marketers alike must compete in search results as well. And nothing does great search results as the content does. Content creators are the people who create multiple content such as videos, articles and blog posts. Just like we make contacts with traditional PR and journalists, similarly, we make deals with content creators that work in relevant fields such as PR and Marketing online magazines.
In a recent survey by ING, it says that 81% of Public relations professionals feel they can no longer do their job without social media. 78% of them felt it was important to their daily work. On the flip side, 78% of journals feel they can no longer do their job without social media. 50% of them admit that when they use social media, they do not feel the need to fact-check.
This helps us to understands what social media plays as a tool in the growth of the companies in building their relationships with both clients and the media.
Source:- https://twenty7inc.in/impact-of-digital-media-and-social-media-on-public-relations/
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5 Ways in Which Marketing Has Changed in The Pandemic Times
Ever since the pandemic struck last year, things have changed a lot. We have been doing most of our work while sitting at home and online shopping has shot up drastically. Many things have changed for us and we have somehow, over time managed to adapt to this new normal. The pandemic has impacted all aspects of our lives, undoubtedly. One such important aspect, in the world, is Marketing. Let’s try to look at how marketing has changed in pandemic times.
A Rise in Digitization
One of the most obvious changes is the rise in the digital spending of brands and organizations, all over. Compared to how things were before, brands are now investing more money in digital advertising. This was bound to happen given that the pandemic also led to a rise in not just the number of internet users, but also in the time spent by these users on the internet. And since customers are spending more time on the internet, this rise in the digital world was bound to happen. Being the Best PR Agency in Delhi we make sure that our clients establish a good digital presence.
New Opportunities
If we compare now to how our lives used to before the pandemic, it seems bizarre. Nevertheless, brands have been trying to make the best of the situation by trying out new things. Whether it was the rave to try out audio platforms like Clubhouse or investing more in digital advertising, rather than traditional, brands are trying to do the best they can and trying out new opportunities and things to keep the consumers engaged.
Hygiene, a New Priority
With social distancing, masks, sanitizers, contactless deliveries, all becoming a part of the consumers daily life now, hygiene and safety are undoubtedly one of the most top priorities of all customers now. This has forced every brand to take these measures seriously and implement them in their day to day business. Especially after the second wave hit, and infections rose higher and higher each day, brands had to keep reaffirming the customers that they are safe, and taking all the measures.
Brands Need to Care
Besides hygiene, consumers are also looking out at how many brands care; not just for the world and the consumers but also for their employees. With the recent wave and the tragedies it caused across the nation, people were trying to help one another out as much as possible. Many brands were seen as doing the same and trying to help out. Many brands were also trying to help out their employees as well. Many outlets talked about the importance of doing this, for brands and also how this tends to make the consumer see the brand in a better light.
Change in Consumer Behavior
There has also been a noticeable change in the behaviors of the consumers in other ways as well. There has been a noticeable decline in brand loyalty and a good amount of consumers had shifted to other brands quite easily, consumers were trying to shop locally more, and were more aware of where their product is coming from. Because of factors like the dip in income and rise in the unemployment rate, the shift to a more digital world, health, and fitness being an important element, many changes took place in the behavior of the consumer, the ramifications of which we might find out a bit later.
Undoubtedly, the marketing landscape in India and the world has changed drastically because of the pandemic. But it is also to be noted that the pandemic has not ended yet, and we are nowhere sure that we have tackled this monster and to what extend is the situation under control. The marketing landscape may change more as the pandemic progresses or comes to and end, but what brands need to make sure is that they are ready to tackle any problem that might arise in the upcoming future!
Source:- https://twenty7inc.in/5-ways-in-which-marketing-has-changed-in-the-pandemic-times/
#Best Pr Agency in Delhi#Top 10 Pr agencies#Top Pr Agencies#Public Relation#Pandemic Times#Marketing#Twenty7 Inc
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Public Relations and Its Challenges
Public Relations and Its Challenges
Public relations is an integral tool for organizational effectiveness. An organization has no credibility or awareness about unless its actions and contributions are communicated to the audience. A PR agency bridges this gap and enhances a brand’s recognition relevant to the public eye. The activities of a PR agent adds to the goodwill of a brand. These communications attract investors and businesses. The communications and activities not only influence the external environment but also the internal environment of an organization.
Public relations as an activity are backed up by an innovative mind. A PR agent is responsible for maintaining media relations and handling a crisis in the most productive or least damaging way. The activity is an art conducted in creative ways. Looking at a world that is inclined towards social media and publicity, PR is an apt activity that helps contribute the most to the brand. Like every other profession, PR has its own set of challenges.
The biggest challenge lies in the very basic understanding of the concept of PR in India and also that there is no legible measurement scale that exists in the present situation. Many consider AD value analysis and the consecutive PR value analysis as a measurement scale, even though, that exists, and it is not completely comprehensible. Also in a world where our social media statuses are daily flipped and overturned, we cannot consider social mentions also as a measurement tool. We should influence the public about a brand rather than shouting for the brand. We should build relationships between brands and their public instead of going for a measurement of the relationship that is built. Tell me something, can you ask a husband to quantify his love for his wife? The day we have a measuring scale for preference or liking, we will achieve laurels!
Why do we need a measurement scale at all? The PR industry would have to stop considering themselves as a handy tool or loudspeaker for commercial enterprises, we don’t exist only to provide media presence to corporate or companies but we also make sure that such companies maintain a social value within its internal and external public. We should become influencers ourselves instead of becoming tools of influence. How we perceive a business should make all the difference. You must have heard about the crow who always wanted to become a peacock! It is the same thing, stop making crows believe that they are peacocks!
Source:- https://twenty7inc.in/public-relations-and-its-challenges/
#Public Relation#twenty7 Inc#challenges#Best Pr Agencies in Delhi#Top 10 PR Agencies#PR AGency in Delhi
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The key to crisis communication is a strategic approach that conveys effective message at the right time by harnessing the right channels. As the best crisis communication agency, at Twenty7 Inc, we maintain the brand reputation through effective and transparent communication.
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