#PR strategy

[eliezriehye]

#sun rays #or earmuffs #boxer briefs #v lines #intense #doesnt matter #pr strategy #trans ftm

[somuchyoudontknow]

Hello Sophia,

I’ve been curious about any relationships and linkages between SMA title, Alba and Jinx. Finally, I’ve managed to discover Chris’ influencer profile on one marketing platform (note: Carbons Dating The Web estimated creation date: 2023-06-01).

There are some interesting facts and figures in the case study:

Premium US dog superfood brand, Jinx is redefining dog nutrition and is sold at Walmart stores across the country. Its audience are 71% female, typically single or married and aged in their thirties. English-speaking, Jinx’s followers are 84% US-based, with India, The Philippines, Indonesia and Brazil as secondary markets. Top cities for its customers include New York, LA, San Francisco and Chicago.

Looking at celebrity influences, Chris Evans does not appear in the list.

Media-wise, Buzzfeed, Betches Media, The New York Times, HGTV, The New Yorker, People Magazine, Vice and Bon Appetit come out on top for consumption.

Chris’ audience is 67% female, typically single and aged 25-34. English-speaking, his followers are typically based in the US, with Brazil, India, Italy and Mexico as other territories. Top cities include São Paulo, New York and LA. On basic demographics, Chris Evans and Jinx are rather well matched, particularly if the brand is hoping to reach a slightly younger customer base.

Diving into likes and interests, Film & TV rank highly, as well as music, dance, sport, college, poetry, Mexican food and spirituality. Pets is present, with 1.5% of the share, which is 1.3x the platform average, putting Chris Evan’s profile in the top 20% of all Instagram accounts for pets.

Looking at media consumption, Buzzfeed, BBC, CNN, 9GAG, New York Times, TIME Magazine, The New Yorker, GQ and Hugo Gloss dominate. Crucially, Jinx isn’t listed as one of Chris Evan’s follower’s main brand affinities. Instead, the likes of Marvel, Disney, NASA, Starbucks, Google, PlayStation and Sephora lead. That being said, no other pet food brand appears.

It is important to note that Chris Evans is one of a few celebrity investors in Jinx. However, he is still quite an organic brand ambassador, being known for his relationship with his dog. Overall, it’s a smart match for brand and talent that taps into authentic interests and with the addition of Evans as creative director for campaigns, it appears to be a more substantial collaboration than a simple awareness-based sponsorship.

November 2020 – Chris followed Alba.

16 November 2021 – Pooch loving celebs Trevor Noah, Chris Evans, NFL star Odell Beckham Jr. and CAA co-founder Michael Ovitz are among the latest high-profile investors in Jinx.

PageSix: Chris Evans and more A-listers invest in healthy dog food brand.

2022

9 March – Pet Age: Walmart Partnership Expands Distribution of Premium Dog Food Brand Jinx.

10 March – Pet Product News: Jinx Pet Food Now Available at Walmart.

21 May – People Mag: Chris Evans celebrates National Rescue Dog Day with adorable photo of himself and pet Dodger.

2 June – Buzzfeed announces Puppy interview.

18 June – Buzzfeed releases Puppy interview.

24 June – Alba’s first like in 2022 (iPhone post).

15 July – Laser focused interview.

16 July – Chris liked Alba’s MHGP post.

17 July – JustJared, Daily Mail and Buzzfeed report Chris Evans is laser focused on finding a partner (no mention of Alba).

18 July – People Mag: Chris Evans Says He's 'Laser-Focused on Finding a Partner' to Spend His Life With.

20 July – Chris’ Dating Poll by Buzzfeed.

27 July – Entertainment Tonight meet Chris Evans' 'Long-Term Partner': His Adorable Dog Dodger!

Forbes: Chris Evans Partners With Jinx Premium Dog Food.

Adweek: Chris is Future Jinx Ad Star.

CNN: Talking dog parenting with Chris Evans.

People: Chris Evans Says His Pet Dodger Is 'a Cut Above the Average Dog,' But Admits 'I'm Probably Biased'.

26 August – People Mag: Chris Evans Celebrates National Dog Day with Pup Dodger: 'In My House, Every Day.

27 August – E! news tweet: When Captain America found his perfect sidekick. ❤️ Happy #InternationalDogDay to Chris Evans & Dodger.

October – Alba deactivated her IG account.

6 October – People mag: the actor and his beloved rescue dog Dodger star in a new ad spot for dog food company Jinx.

11 October – Alba reactivated her account. Chris liked 2 WN posts.

7 November – SMA announcement on Monday's The Late Show With Stephen Colbert.

Chris Evans Is PEOPLE's 2022 Sexiest Man Alive.

Entertainment Tonight: Chris Evans Reacted to Getting 'People' Magazine's 2022 Sexiest Man Alive (editor Julie Jordan: “If he is dating someone he will talk about it or you will see him with the person”.

10 November – People: Chris Evans Is Dating Actress Alba Baptista: 'It's Serious,' Says Source — He's 'Never Been Happier'.

OK! Mag: Chris Evans & Actress Alba Baptista's Relationship Confirmed Months After Packing On The PDA At 'Super Affectionate' Date Night.

PageSix: Chris Evans and girlfriend Alba Baptista hold hands in first PDA photos.

12 November – Daily Mail: 'World's Sexiest Man' Chris Evans, 41, is seen holding hands with Alba Baptista, 25, for the FIRST time on a romantic stroll in Central Park.

E! News: Chris Evans & Alba Baptista Confirm Romance With PDA Stroll.

14 November – E! News tweet: The strongest bond in the universe (Dodger).

10 December – Alba deactivated her IG account.

2023

10 March – Alba reactivated her IG account.

18 April – Alba at Ghosted Premiere in NY.

26 April – People: Jinx to bring "The Dog Dream Box" to dog lovers nationwide.

28 April – Pet Food Processing: To celebrate Pet Month in May, Jinx launched a new limited-edition “The Dog Dream Box” collaboration with celebrity Chris Evans, brand ambassador at Jinx, and his dog Dodger.

J2 June – 40/29 News: 2023 Walmart Associates' Celebration.

#chris evans pr #chris evans #Alba-baptista #Jinx #Pr strategy

[vroomilikefastcars]

PLEASE NO! Not Carlos and Oscar fighting (more like Carlos but…😶‍🌫️). Girlies, I’m going to believe that comment I saw where they said the Carlos tweet was done by Ferrari PR (I need to stay delulu🤭). And if it wasn’t by PR, then idk sweetie😅

#f1 2023 #formula one #ferrari #maclaren #carlos sainz #oscar piastri #fight those demons #pr strategy #spa gp 2023 #dnf

[voxina]

Do you get déjà vu?

How original... 🥱

#PRomance #pr strategy #fauxmance #pr relationship #holivia #hussell #stunt package #shared stunt wardrobe #so organic 🙄 #so embarrassing #yawn-licious #🙄🙄🙄 #🥱🥱🥱 #the script never changes #Same old shit but a different day

[allierosch]

#harry styles #holivia #olivia wilde #dont worry darling #florence pugh #pr stunt #pr strategy

[goldenfharry]

Bringing this here from my Instagram because today I’m in a mood to be savage. 😂

BUT I AM JUST SPEAKING FACTS THO!

( @goldenfharry, don’t forget to follow for a good laugh )

#holivia is fake #holivia stunt #holivia pr stunt #fauxlivia #pr stunt #pr strategy #its still a stunt guys dw

[harrysweetbaby]

Finally, we waited for the end of this PR, Harry is finally free from the annoying leech!😘😆❤️

#holivia pr stunt #pr relationships #pr strategy #harry styles love on tour #olivia cockburn #harry styles

[mychampagne-mybubbles]

Everything this woman has done with determination and pride, while the rest of the world feels uncomfortable & ashamed.

Thanks to her no arsehole policy tolerance she saved Flo from Shia but not from Libatique who was facing a trial for assault back then.

Forced the stunt to jeopardize the movie and every actors’ work

Ignore any professional moral policy when f*cking his male lead actor 18 yrs younger while involved in a long term relationship with the father of her kids

Following the bf EVERYWHERE bcs the feminist has lost any trace of identity & self respect to live for him

Proclaim herself a feminist when needing a dude to sell her work & be known as the “gf of”

Open society’s eyes to a new & real women sexual pleasure & desired behavior never seen on screen before.Everyone say: Thank You O!

Lying about shia in every possible direction: about him & to him

When addressing hurtful jokes from the past she downplayed them instead of apologizing.

Changed the original plot & script to gain more presence as reflected also in the infinite delivered trailers.

Throwing Flo under the bus; contradicting her statements & lying about her for her own benefit

Dragged her previous projects where involved as an actress to point out where her 🎬expertise comes from

Comparing her villain character to a doctor in psychology & set SM on fire

Feel free to add any other great choices and erratic behaviors coming from 🐙 that you would want to throw & burn at the stake and forget forever…

#harry styles #olivia wilde #fakeholiviashit #florence pugh #shia labeouf #don’t worry darling #PR strategy #??? #dwd

[wacoshuffle]

This blog is nepo baby free zone. So shippers are not welcome and get the automatic block.

ps the Austin fandom needs a clean up. Immature children and dim witted shippers need to exit.

a public service announcement

#anti kaia gerber #pr relationships #austin butler #pr stunt #pr couple #pr strategy

[daisiesonafield-blog]

Truth or Eat It! w/ Kevin Hart...on James Corden explains what is a backend deal with the 1st question, but deal involves all his cast mates...with DWD may just be H+O because of the two acted besides their other cast mates

Hi dear,

That definition is not universal to any and all backend deals. It's a deal...meaning it's something you negotiate terms of and have a specific contract based on those stipulations.

The DWD deal is for Olivia and the producers who invested in the movie. There is no disclosure about any actors being a part of it, just Olivia and the producers. I talk about it here.

The backend deal is about how much money she makes at the end, not the stunt to promote it. Ofc she used the stunt to promote it bc promoting it helps the success of the movie, which in turn helps her secure her deal. We don't know if H has any producing ties to the film - but that will be listed in the credits I believe - and we don't know if he has stakes in the backend deal. Recently some actors have been doing that, bc it means they get a cut from the box office profits, but not all actors get that. Usually it's the more senior actors with a lot of star power bc they bring in a lot of returns in the box office, so they can negotiate a cut of it. But it's not *super* common, usually actors get a set salary for the movie, not a percent cut from end profits.

#backend deal #don't worry darling #why holivia is a stunt #dwd backend deal #dwd deal #olivia's backend deal #PR strategy #promo is all lies #movie promo #dwd #dwd budget #olivia wilde #horry #holivia #welcome to hollywood #mine #dwd promo #dont worry darling #sept 15 2022 #sept 2022

[somuchyoudontknow]

Personally I don't buy jinx specific relation to pr at all,before chris there are plenty of hollywood stars more talented, more popular and very big name already invested in jinx plus chris himself mentioned that he was already giving doger jinx food and one of his team member or assistant brought this deal to him.and again according to this report after usa it's actually india and other asian countries which comes secondary consumer so someone from india or Asia would have made more sense if that was the case.asia is the biggest populated continent, india itself is the second populated country so it would have made sense.

Anon, you are forgetting about Brazilwhich is also the 2nd market for Jinx.

"English-speaking, Jinx’s followers are 84% US-based, with India, The Philippines, Indonesia and Brazil as secondary markets

Chris’ audience is 67% female, typically single and aged 25-34. English-speaking, his followers are typically based in the US, with Brazil, India, Italy and Mexico as other territories."

Alba is heavily promoted in Brazil. Articles about them dating for the first time got published in Brazil in Dec. 2021, not in any US based mag. Most of the articles about their relationship have always been published in Brazil other than the US. This PR has many layers and it is not as simple as it seems. It is very complex.

Also, as much some people want to make it look it is very easy for Chris to get out of this PR, it is not! There are many things at stake and many other parties involved too. He will have to fulfill all the requirements till the end.

#chris evans pr #chris-evans #alba-baptista #Jinx #Pr strategy

[tyccommunicationblog]

How To Design A Great PR Strategy For 2023?

Maintaining client reputation has always been challenging for even experienced public relations candidates. You need strong adaptability and soft skills to be a pro at that. You are directly speaking to the public. You are the client representative, and the media look at you for success.

Good PR Officers are excellent at making excellent PR strategies to strive toward success. However, one needs to understand it is essential to keep up with trends as they keep on changing. A perfect example of such an expert organisation is a Top Branding Agency in Delhi. You can research more about that also. Let’s first look at some significant ways to design a great PR strategy for 2023.

Things to Keep in Mind While Making a PR Strategy

Take note of these points while designing a PR game plan.

Understand your audience: By this, we mean their needs and wants, where they are going and what they’re getting influenced by. You need to do a thorough competitor analysis to meet the trends.

Analyze your previous campaigns: Sit down and think about your previous year’s campaigns. Did they do well? Were there any loopholes that you were facing? Did you have a prior strategy or not? Who were you targeting? What methods did you adopt to promote your brand? It will give you a big picture and an idea about what to avoid now.

Conduct surveys to collect responses: This is one crucial step. You need to know what your targeted segment feels and wants. You can get their responses through online surveys, questionnaires, and feedback from circulation. This will help you in giving tough competition to your rivals.

Increase brand awareness: This has become the basic need of 2023 and the upcoming time. You have to use the digital public relations method to fit in. It means you have to increase your brand awareness through various media. Some ways are content marketing, hiring influencers to promote your brand, social media marketing, and so on.

Communication is the key: Any PR campaign won’t succeed unless you communicate correctly with your targeted audience. Again, an excellent example of such a good PR strategist is a Top Branding Agency in Delhi. You can research more about the same in our blogs. Speak the truth. Speak not what people would like to hear but what is correct. Communicate your thoughts to them because the majority admires uniqueness.

Represent accurate data: Conduct thorough research to collect 100% accurate data. You can represent your data in statistical figures to your audience. The facts and figures are compelling. They can be the best tool to uplift your business in the upcoming time.

Conclusion

Following the guidelines mentioned above would increase your chances of getting in the good books of your audience. The only way to be an excellent PR strategist in 2023 is to follow the digital public relations method. You need to have clarity about your goals and continue hustling.

#PR Strategy #PR Strategy for 2023 #pr companies

[voxina]

Process all of the information and connect the dots, people!

#lime promo #lime ad #pr marketing #pr strategy #harry lambert #jw anderson #pleasing #vogue #james corden #harry's image #ridiculous circus

[caralara]

I’ve read some people saying that what happened yesterday between with the unfollow/block thing was only for fans and that it means nothing because it didn’t get the media attention. But if the break up it’s soon, there are so many recents things that the media can use to say that Louis and El were drifting apart: Louis looking sad in Paris, Eleanor not going to his concerts even when he was in UK, even in Donny that was important for him, Eleanor not going to Australia when she was in Ibiza for holidays to spend her birthday with his boyfriend, there not pics of them in Glastonbury (Louis is always with friends and El post a pic with Oli instead of Louis and pics alone), Louis spending more time with “his son” instead of her and the media can even say ‘also fans notice that Louis didn’t follow her for a day, was that the last straw?’.

Yes! This. I’ve been saying this for a while, especially since the Paris pap shoot. They’re building the backstory for the breakup!

So excited to see it all end, I’m still sort of drawn to think they’ll do the BUA after bbg ends, maybe a couple months after, but yeah… exciting times ahead!

#anon #Elounor #elounor 2.0 #stunt talk #pr strategy #bbg #bg #babygate