#Micro SaaS
Link
Nouvelle série sur les arcanes d'Altoviz ou comment fonctionne une solution SaaS de facturation et de comptabilité pour les entrepreneurs, micro et TPE. Pour commencer, la sauvegarde 💾 https://altoviz.com/fr/sauvegarde-des-donnees-de-facturation/?utm_source=Tumblr&utm_medium=social
0 notes
Text
SaaS Opportunities in 2023 and Beyond
Software as a Service (SaaS) has evolved from a niche market to a mainstream industry giant, changing the way businesses operate across the globe. The SaaS model, wherein software is provided on a subscription basis via the cloud, offers a combination of flexibility, scalability, and cost-effectiveness. But as the SaaS industry matures, where are the opportunities in 2023 and beyond? Let’s…
View On WordPress
#AI and Machine Learning Integration#Consumer SaaS#Micro-SaaS#Saas#SaaS Opportunities in 2023 and Beyond#Vertical SaaS
0 notes
Text
How could a SaaS idea become a prosperous company in 2023? Complete Guide
Discover the techniques for turning your SaaS concept into a successful enterprise. All the necessary stages for success are covered in our exhaustive handbook.
1 note
·
View note
Text
There Are 9 Impactful Micro-Saas Business Ideas To Line Up In 2023
Innovation and growth are becoming increasingly dependent on technology in today's micro saas business ideas rapidly changing business environment. Today, no-code tools make it easier than ever for anyone without deep technical knowledge to create and launch a business.
The following article discusses nine no-code best saas business ideas that could succeed in 2023. Invoices can be automatically generated by a Micro-SaaS program, which checks fire extinguishers.
Your next significant business venture will be inspired and shaped by these ideas, regardless of your stage or experience level.
There are 9 impactful micro-SaaS business ideas you should not miss in 2023
Special Occasion
By 2023, no-code businesses will offer clients special occasion tracking software. Wealth management professionals would use this software to keep track of significant dates and occasions for their clients.
With software, emails can be sent automatically, personalized, and managed by connecting to an email platform.
Also, e-gift cards can be automatically mailed to customers on special occasions from establishments such as a fine steakhouse or a winery. Automating the process eliminates the need for manual tracking and management, which can be labor- and error-intensive.
Glamping
Using Airbnb-like technology, the article proposes developing a platform for luxury tent camping, or "glamping." The luxury tent camping market is estimated to be worth $2 billion over the next decade, with a 10% annual growth rate.
Renting tents, RVs, treehouses, and other glamping setups will be possible on the platform. A percentage of each reservation would be taken by the platform, just like Airbnb.
A business opportunity has arisen from the popularity of glamping.
Pickleball
The article will describe how we plan to build an app for pickleball tournaments and court reservations. In the midst of the pandemic, pickleball grew rapidly in popularity.
Ping-pong, tennis, and paddleball are all involved in the sport. This market has 5 million players in the US and is growing at a rate of 40% per year. The sport has no central hub or base, so players or courts cannot find other Pickleball players or arrange tournaments.
A pickleball court map could be displayed on the app, users could reserve courts, and tournaments could be booked, dues payable, and monthly fees charged.
Also Read More :- 15 Home-Based Business Ideas You Can Start With No Money
Fire Extinguishers
College campuses can use the tool to inspect fire extinguishers as part of a management tool.
This software as service business ideas enables the mapping of all extinguishers on campus so that they can be identified and inspected easily. Rather than physically searching through different buildings in order to inspect extinguishers, an app would allow them to be checked.
A barcode scanner would also be used to diagnose the condition of extinguishers, e.g., whether they are in compliance or need maintenance.
By doing so, the inspection procedure would be sped up and faculty and staff would be protected by keeping all fire extinguishers in good working order.
Special Occasion
By 2023, no-code businesses will offer clients special occasion tracking software.' Managing and tracking important dates and occasions can be handled by wealth management specialists.
Automating the process would be done by connecting to an email platform, sending emails automatically, personalizing, and managing special occasions, such as birthdays and anniversaries.
Also, e-gift cards can be automatically mailed to customers on special occasions from establishments such as a fine steakhouse or a winery. Using automation eliminates labor- and error-intensive manual tracking and management.
Book Club
In 2023, book club software could be a profitable saas ideas no-code business. Book clubs have migrated online with the pandemic, but they cannot be managed or coordinated easily through an app or software.
There is a possibility of creating book clubs, inviting friends, recommending books, leaving comments on books, and polls can be taken to vote for future books. A central hub would facilitate communication and organization between book clubs.
It could also be used to schedule and enter meetings so everyone can meet in person for a book club. An app that charges a monthly fee of $9 may be able to build a client base. Those who are interested in books may find Bookb software a helpful tool that fills a void in the market.
Read More - How To Find The Best Business Ideas For 2023 – Complete Information
Freelance
The eighth concept for 2023 is building a freelance time tracker. As the gig economy and freelancers grow, saas ideas for small business managing time and remaining productive can be challenging.
Freelancers could benefit from a freelance time tracker that allows them to keep track of their time as they work. Through this, they can identify areas where they are wasting time or are not working efficiently.
It would give freelancers structure and boost their productivity if they paid a monthly fee for the software.
Tithing Software
Set up tithing software in 2023 to create a profitable no-code business. The practice of tithing involves regularly donating money to a religious organization.
A check or cash donation was traditionally used to accomplish this process. Fortunately, automatic donations to religious organizations are now possible with tithing software.
In spite of the existence of tithing software, niche software can still be developed for churches that do not use it currently. An old-school church that is still collecting money manually could be targeted with a simple application built with no-code tools.
E-learning Platform
Establishing a specialized e-learning platform with a social component is suggested as a no-code business model for 2023. Chess is one example of a niche that could be a focus of this platform.
The platform combines online courses and learning platforms with a sense of community, despite the fact that there are already a number of them. In addition to learning more about the topic, users could work together in a community.
Participants collaborated on homework assignments, communicated in a chat box, and shared their progress during the course. By combining e-learning with a community component, we will be able to create a commercially viable setting and audience.
Reporting or dashboarding tools
A specific industry is targeted and expertise in reporting on analytics and KPIs is developed instead of competing with existing dashboarding solutions. Utilizing analytics and reporting tools to track gym studio income and expenses.
Conclusion
Entrepreneurs saas startup ideas looking to start businesses in 2023 have many opportunities with the no-code movement. No-code platforms have the potential to create profitable, impactful businesses as outlined in these nine business ideas.
From fire extinguisher inspection applications to Airbnbs for tents and glamping, a pickleball tournament app, a client special occasion tracking app, book club management software, tithing software, to niche e-learning applications, freelance time tracking and dashboards, or invoicing software and reporting analytics tools, the possibilities are limitless.
#micro saas business ideas#profitable saas ideas#best saas business ideas#saas ideas for small business#online saas business ideas
0 notes
Text
Saddleback Toad (Brachycephalus auroguttatus), family Brachycephalidae, endemic to Brazil
Micro-endemic to the a cloud forest in the Pedra da Tartaruga, a rocky formation in the State of Santa Catarina, Brazill
The toads in this genus are so tiny, they are also called "Flea Toads".
photograph via: Ribeiro LF, Bornschein MR, Belmonte-Lopes R, Firkowski CR, Morato SAA, Pie MR
https://peerj.com/articles/1011/
#saddleback toad#brachycephalus#brachycephalidae#toad#frog#amphibian#herpetology#south america#animals#nature
105 notes
·
View notes
Text
Bokura no micro na shuumatsu live blog
Hello! I'm going to live blog my Bokura no micro na shuumatsu/The end of the world with you experience. I haven't read the manga and I have no idea what I'm getting into. Let's go!
🌠Episode 1
• A meteor is about to destroy the world. Classic trope from a country ravaged by two nuclear bombs and endless natural disasters.
• The world may be ending, but something lgbt is happening in the library
• Why are there so many bl characters named Ritsu. Here the name is written 律 law. Masumi is 真澄 truly clear.
• Ooh, we're going to the past. Will this be a story about second chances because those always tickle my fancy especially in a queer context.
• Okay this 2011 post-earthquake campus setting is all kinds of nostalgic, don't come at me like this!! I was there Gandalf.
• Five minutes ago I still somewhat liked Ritsu but now he's giving me such fuckboy vibes.
• Well that escalated quickly. Glad Masumi knows what's going on with himself.
• Okay this kiss is very good omg.
🌠Episode 2
• The first ep wasn't half bad so I'm continuing with curiosity
•Well I didn't expect this to get so high heat so fast. Why are my headphones out of battery at a time like this haha.
• Okay so they had the sex but this post-coital (hate that word rip) conversation is the best part.
• I'm so glad they don't call each other by last name because Kusakabe I love you would be quite weird during sex.
• They're cute but I'm scared 😣
• Big yikes
• Big yikes continues
• We're back in the present and there's a plot twist.
• Oh well, at least Ritsu can admit it's his own fault people aren't keeping in touch with him.
• this ending song Futatabi (once more) by Hiroba & Ootsuka Ai is nice. Futari nara mou ichido narande kono michi wo yukeru. Saa kaerou natsukashiki deatta basho e. As long as it's us we can still walk down this road side by side one more time. Well then, let's go home, to the place of memories where we first met. Not sure how I feel about the overall plot but looking forward to this part.
• That's it for today!
12 notes
·
View notes
Text
tunnen oloni niche micro-internet-julkkikseksi aina kun mun tyhmät julkaisut saa 5+ notee
10 notes
·
View notes
Text
#saas#saas solutions#startups#opportunities#software#entreprenuership#entrepreneur#business#business ideas
3 notes
·
View notes
Text
Micro Server IC Market Size, Share, Outlook & Trends Analysis
The Micro Server IC Market is estimated to be USD 1.2 billion in 2021 and is projected to reach USD 2.2 billion by 2026; it is expected to grow at a CAGR of 12.6% from 2021 to 2026.
Low power consumption and low space utilization of micro servers, growth in the trend of cloud computing and web hosting, and emergence of hyperscale data center architecture are the major factors driving the growth of the micro server IC market. Increasing need for new data centers across emerging regions and rising importance of edge computing and micro data centers are projected to create lucrative opportunities for the players operating in the micro server IC market during the forecast period.
The micro server IC market includes players like Intel Corporation (US), Advanced Micro Devices, Inc. (US), Hewlett Packard Enterprise Development LP (US), Quanta Computer Inc. (Taiwan), and NVIDIA Corporation (US). These players have strong market presence for leak detection solutions across various countries in North America, Europe, APAC, and RoW.
Download PDF Brochure:
https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=952
Growth in trend of cloud computing and web hosting to boost the market for micro server IC
The increasing demand for cloud and web-based services is driving the server market to deliver huge amounts of content for users across the world. These services related to web hosting or web browsing over the internet do not require high computation capability, which creates the need for low-processing power machines, thus driving the market for micro servers. Web hosting companies are prime candidates for micro server use for carrying out lightweight computing tasks. According to Hewlett Packard Enterprise, the increasing concern for data security is prompting organizations to have their own data centers; therefore, companies are taking an interest in micro servers. In addition, organizations are shifting toward cloud-related services to reduce their infrastructure and maintenance costs. Thus, with organizations increasingly opting to host applications and content over the cloud, the demand for low power consuming and highly scalable servers is growing, which is driving the micro server IC market.
Hardware segment is expected to lead the market during the forecast period
Hardware constitutes the main part of a micro server. The micro server hardware consists of many components, including a processor, network interface cards (NICs), peripheral component interconnect express (PCIe), graphics processing units (GPUs), memory, storage, and I/O controller. Players such as Intel and ARM are focusing on improving the capability of ICs by integrating more components into SoCs, such as memory, processor, and storage. The pressure to support billions of devices and users is changing the composition of data centers. Vendors are focusing on innovating new technologies for providing compact hardware solutions that OEMs require to build micro servers. SoC providers are focusing on creating new technologies such as integrated Gigabit Ethernet and new controllers to reduce the power consumption of the micro servers running on them.
Web hosting and enetrpise applications to hold the largest market size of micro server IC market during the forecast period
Web hosting is a type of SaaS hosting solution that allows applications to be available from remote cloud infrastructure and to be accessed by users globally through the internet. Micro servers are ideal for web hosting, video streaming, downloads, social networking, and handling corporate logins, among other things. Micro servers are also used widely across enterprise applications as they are easy to configure, offer the reliability of a more robust server, and are powerful enough to handle many small business tasks.
Micro server IC market in APAC to grow at the highest CAGR during the forecast period
APAC is expected to be the fastest-growing region for the micro server IC market due to major driving factors such as increasing demand for hyperscale data centers, increased media consumption and storage, rising number of internet users, and emerging technologies such as cloud computing and edge computing. APAC poses a great potential for the micro server industry due to the high growth of internet datacenters in this region. The 2 countries that stand out in this region are Japan and China. Global giants such as Facebook, Amazon, Alibaba, and Baidu have already established their data centers in this region and are planning to expand their dominance in other regions.
0 notes
Video
youtube
How to create Micro SaaS + AI + No Code, Solo | Beginner guide
0 notes
Text
Empower Your Digital Transformation with Microsoft Azure Cloud Service
Today, cloud computing applications and platforms are promptly growing across various industries, allowing businesses to become more efficient, effective, and competitive. In fact, these days, over 77% of businesses have some part of their computing infrastructure in the cloud.
Although, there are various cloud computing platforms available, one of the few platforms that lead the cloud computing industry is Microsoft Azure Cloud. Although, Amazon Web Services (AWS) is a leading giant in the public cloud market, Azure is the most rapidly-growing and second-largest in the world of computing.
What is Microsoft Azure?
Azure is a cloud computing service provided by Microsoft. There are more than six hundred services that come under the Azure umbrella. In simple terms, it is a web-based platform used for building, testing, managing and deploying applications and services.
About 80% of Fortune 500 Companies are using Azure for their cloud computing requirements.
Azure supports a multitude of programming languages, including Node JS, Java and C#.
Another interesting fact about Azure is that it has nearly 42 data centers around the globe, which is the maximum number of data centers for any cloud platform.
A broad range of Microsoft’s Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS) and Infrastructure-as-a-Service (IaaS) products are hosted on Azure. To understand these major cloud computing service models in detail, check out our other blog.
Azure provides three key aspects of functionality: Virtual Machine, app services and cloud services.
Virtual Machines
The virtual machines by Azure are one of many types of scalable, on-demand computing resources. An Azure virtual machine provides you with the flexibility of virtualization without the need of buying and maintaining the physical hardware that runs it.
App Services
Azure App Services is a service based on HTTP which is used for hosting web applications, mobile back ends, and REST APIs. It can be developed in your favourite language, be it JAVA, .NET, .NET Core, Node.js, Ruby, PHP or Python. Applications smoothly run and scale on both Windows and Linux-based environments.
Cloud Services
Azure Cloud Services is a form of Platform-as-a-Service. Similar to Azure App Service, the technology is crafted to support applications that are reliable, scalable, and reasonable to operate. Like App Services are hosted on virtual machines, so do Azure Cloud Services.
Various Azure services and how it works
Azure offers over 200 services, divided across 18 categories. These categories constitute computing, storage, networking, IoT, mobile, migration, containers, analytics, artificial intelligence and other machine learning, management tools, integration, security, developer tools, databases, security, DevOps, media identity and web services. Below, we have broken down some of these important Azure services based on their category:
Computer services
Azure Cloud Service: You can create measurable applications within the cloud by using this service. It offers instant access to the latest services and technologies required in the enterprise, enabling Azure cloud engineers to execute complex solutions seamlessly.
Virtual Machines: They offer Infrastructure-as-a-Service and can be used in diverse ways. When there is a need for complete control over an operating system and environment, VMS are a suitable choice. With this service, you can create a virtual machine in Linux, Windows or any other configuration in seconds.
Service Fabric: It is a Platform-as-a-Service which is designed to facilitate the development, deployment and management of highly customizable and scalable applications for the Microsoft Azure cloud platform. It simplifies the process of developing a micro service.
Functions: It enables you to build applications in any programming language. When you’re simply interested in the code that runs your service and not the underlying platform or infrastructure, functions are great.
Networking
Azure CDN: It helps store and access data on varied content locations and servers. Using Azure CDN (Content Delivery Network), you can transfer content to any person around the world.
Express Route: This service allows users to connect their on-premise network to the Microsoft Cloud or any other services using a private connection. ExpressRoute offers more reliability, consistent latencies, and faster speed than usual connections on the internet.
Virtual Network: It is a logical representation of the network in the cloud. So, by building an Azure Virtual Network, you can decide your range of private IP addresses. This service enables users to have any of the Azure services communicate with each other securely and privately.
Azure DNS: Name resolution is provided by Azure DNS, a hosting service for DNS domains that makes use of the Microsoft Azure infrastructure. You can manage your DNS records by utilising the same login information, APIs, tools, and pricing as your other Azure services if you host your domains in Azure.
Storage
Disk Storage: In Azure, VM uses discs as a storage medium for an operating system, programs, and data. A Windows operating system disc plus a temporary disc are the minimum numbers of discs present in any virtual machine.
File Storage: The main usage of Azure file storage is to create a shared drive between two servers or users. We’ll use Azure file storage in that situation. It is possible to access this managed file storage service via the server message block (SMB) protocol.
Blob Storage: Azure blob storage is essential to the overall Microsoft Azure platform since many Azure services will store and act on data that is stored in a storage account inside the blob storage. And each blob must be kept in its own container.
Benefits of using Azure
Application development: Any web application can be created in Azure.
Testing: After the successful development of the application on the platform, it can be easily tested.
Application hosting: After the testing, you can host the application with the help of Azure.
Create virtual machines: Using Azure, virtual machines can be created in any configuration.
Integrate and sync features: Azure enables you to combine and sync directories and virtual devices
Collect and store metrics: Azure allows you to collect and store metrics, enabling you to identify what works.
Virtual hard drives: As they are extensions of virtual machines, they offer a massive amount of data storage.
Bottom line
With over 200 services and countless benefits, Microsoft Azure Cloud is certainly the most rapidly-growing cloud platform being used by organizations. Incessant innovation from Microsoft allows businesses to respond quickly to unexpected changes and new opportunities.
So, are you planning to migrate your organization’s data and workload to the cloud? At CloudScaler, get instant access to the best services and technologies from the ground up, supported by a team of experts that keep you one step ahead in the competition.
0 notes
Link
0 notes
Text
The creative path of catering Saas
The team explored in two directions: One direction is to rely on resources to build to G projects. HE Tuber The unit price of the project is high, but there are many customized things, making it difficult to develop on a large scale. However, it can solve the team's short-term cash flow and be used to optimize platform products. . The other direction is to target small and micro enterprises and cooperate with typical users in the industry to jointly create solutions in vertical fields and jointly promote and profit. Although the unit price is low, the market is large and there is a certain amount of room for imagination. Once the business model is figured out, the team can be quickly expanded and the platform can develop rapidly.
In the second half of last year, the team was working on SaaS for foreign trade. However, due to various reasons (for details, please see previous articles: Theory and Practice: The Road to B-End Products (1)), it was difficult to promote the product and the product was in a state of half-life. The team began to focus on Factories, cloud processing and other small and micro enterprise gathering industries.
At a dinner party, during the meal, the owner of a chain restaurant who was close to the founder sighed and began to complain: It is too difficult to manage the catering accounts. He spent a long time searching in the market but could not find a suitable product. Not only did he charge Your function is not easy to use, and many restaurant owners are still looking at confused accounts and acting like confused bosses...
The restaurant owner sighed, and accidentally sighed about a catering SaaS product.
1. Make a decision and then act
Before doing product design, we need to determine product positioning, target market and business model. All subsequent work needs to focus on these three aspects.
In China, the catering industry is an "olive-shaped" market: there are some leading companies, but the market share has not reached a monopoly position. The central part is very large, with a large number of small and medium-sized enterprises occupying most of the market share. There are also many small companies at the tail. Micro enterprise (less than 50 people), but the market share is not high.
As mentioned in the previous article (Catering SaaS Wave), small and medium-sized enterprises in the catering industry mainly choose solutions from Meituan Catering and Keruyun, while leading enterprises prefer to choose Hualala for high-end customized solutions.
However, the digital needs of small and micro catering enterprises are often ignored, and no suitable products can be found. The long tail effect tells us that the personalized and scattered small amounts of demand distributed at the tail will form a long tail on the demand curve, dividing all The non-popular markets add up to form a market that is larger than the popular market.
Before identifying your target market, ask yourself: “Why didn’t anyone do it before us?”
The high-quality target market for SaaS products is the central market, which is why current catering SaaS service providers are targeting this market. Because the market is huge and external competition is fierce, companies have a rigid need to improve efficiency, but are unwilling to bear high customization development costs. Due to long-term competition in the same market, companies in the central market have similar profit models and management methods, so their needs are relatively standard, and standard products can meet more than 70% of usage needs.
Due to their large scale and unique business needs, leading companies can also afford high customized development costs, so they often choose IT suppliers that can do customized development.
However, the business model, personnel composition, and management methods of small and micro enterprises are unstable, and a SaaS system of several thousand yuan per year is too expensive. They prefer to use free enterprise WeChat and DingTalk. From the perspective of SaaS marketing costs, there is not much difference in manpower investment and transaction cycle between an order of 5,000 yuan and an order of 50,000 yuan. Moreover, the survival rate of small and micro enterprises is not high. The "renewal rate" of such enterprises in the coming year is also low, and their value to SaaS companies is very limited. Therefore, this is a low-quality target market with low paying ability and willingness, difficult service, and low renewal rate.
But restaurant chain stores, no matter how small, will have needs for flow management and data analysis. The finance of small businesses requires a lot of time to collect receipts and copy them one by one into Excel sheets, and also needs to transfer them to various data reports. It is very lazy, time-consuming and labor-intensive, and it is also very error-prone.
Most catering SaaS provides integrated solutions including cash registers and POS machines, which charge high fees. Most of the data analysis in the financial sector is limited to the software pipeline in its own ecosystem, making it difficult to perform multi-dimensional data analysis on the entire platform and data.
If we only provide customized services in the financial and data analysis sectors for small catering chain enterprises, the functions will be too single and easy to be replaced. It may be difficult to make ends meet and it will be difficult to expand the scale (the upper limit of acceptable fees for merchants is low, and the manpower required for customization is , time cost is too high). And if we only make simple tools, no matter how easy-to-use the product is, it will only be a "shovel". We sell the shovels to others. The mines dug by others with the shovels have nothing to do with us. We only participate in the business level of the industry and help customers find the right products. Only the mines have a chance to get a share of the pie.
The advantage of the team's products is that it has a low-code platform that can quickly and cost-effectively build multiple personalized business segments based on the platform, and quickly build MVPs for commercial verification. The disadvantage is that there is too little experience in the catering industry and insufficient knowledge of the industry. Building functions based on the platform will also be limited by the original capabilities of the platform. Therefore, on the one hand, we need to cooperate with industry experts to fill the gap in our industry knowledge; on the other hand, we need to upgrade the platform capabilities based on the construction needs, so that the built functions can be easy to use and easy to use.
In the end, the product positioning and business model we decided on was: adopting a co-creation mechanism with typical micro-catering chain merchants, using a low-code platform as a tool, and starting from the financial sector to create a multi-functional platform that includes employee management, store inspections, supply chain, operations and marketing, etc. sector, from tools to integrated products for growing catering management. Charging model: When the early product only provides tools such as finance and store inspections, only SaaS fees will be charged. When the later product includes marketing, operations and other sectors that can help merchants increase revenue, the charging will be changed to a sales-based model.
2. MVP
Based on product positioning, the product is divided into two periods. The early period only includes financial, store inspection, basic supply chain and other tool sections, and is set into three stages: After the financial function is completed in the first stage, it will be launched into the market in a small scale as an MVP for verification. , while developing content in other sectors and adjusting product direction based on market feedback. (The picture below shows the preliminary plan of the product)
When working with catering partners to build the MVP, the team quickly developed and improved many platform functions: data viewing page, filtering, totaling, process marking, building block reports and data dashboards, automatic duplicate checking, to-do area, continuous approval, and static home page Configuration, etc. (The process of functional design at this stage can be found in this article: Catering Financial Data Journey: The process of viewing the victory or defeat of the data page).
The launched MVP product can satisfy merchants: each store can build personalized forms and processes based on actual business, summarize the revenue and expenditure data of each platform, automatically form personalized reports according to needs, and display important data to operators in a simple and intuitive way in real time. It solves the problems of difficulty in collecting merchant bills, large amount of data transfer, high error rate, inability to grasp operational data in real time, and difficulty in data analysis.
The cooperative catering merchant originally had two financial staff who used Excel to do manual accounting every day. Each person spent 6-8 hours. If there was something wrong with the accounts, it would take a lot of time to carefully search for them one by one in the massive table data. , where is the deviation in the process of transferring data. After using the product, you spend no more than half an hour every day on accounting, and you don’t have to worry about the accuracy of automatic statistics.
0 notes
Text
Xiaohongshu, the next step in business failure
In recent years, business has become increasingly difficult. The rise of Xiaohongshu, short videos, etc. has caused huge changes in the HE Tuber business strategies that everyone was familiar with before. The old-fashioned thinking is no longer relevant to the new era. On platforms like Xiaohongshu, new operating strategies are needed.
The business world is changing too fast, and there are opportunities and challenges for small and medium-sized businesses.
On the one hand, more and more users are shopping through short videos, pictures, text, and live broadcasts. Merchants' business strategies have changed, and the old business methods no longer work.
On the other hand, content is becoming more and more important when customers decide whether to buy something. Merchants must learn to produce content and use data to analyze business, which puts new requirements on capability combinations.
….
In order to adapt to various changes, many small and medium-sized businesses have begun to step out of their comfort zones and try to find opportunities on new platforms such as short videos, live broadcasts, graphics and text, and transform their business models.
1. Difficulties faced by small and medium-sized businesses
People say that consumption patterns are changing. What are the specific changes?
From a business perspective, it's hard to tell. Design master Kenya Hara, who designed a new LOGO for Xiaomi, put forward a point of view: In this era, the design task is no longer to simply stimulate people's desire to shop, but should follow a "common social theory."
In other words, the challenge for businesses in the future is not only "how to produce attractive products", but also to establish a "breath of life" that allows people to feel more than value for money.
As stated in the book "The Fourth Era of Consumption", the consumer society itself and the ultimate affordability of consumers have reached their peak. Users have begun to pay more attention to the "values" behind products. The final form of consumption is to transform shopping (consumption) into The process of self-enrichment (consummatory).
When a person pays for a product, whether he wants to buy it or not, the product's cost-effectiveness has become the cornerstone. On top of this, users will consider whether their emotions and consciousness will be satisfied.
When desires are not satisfied, there is nothing wrong with the sense of satisfaction brought by materials; once material desires are satisfied, that sense of satisfaction disappears, and users begin to feel disgusted with the so-called "IQ tax" charged by brands.
This reflects the ideological changes of an era. Therefore, small and medium-sized enterprises also need to adapt to the trend of the new era in their business methods.
When referring to "small and medium-sized businesses", what type of group are we referring to?
According to the "Small and Medium Enterprises Promotion Law" and related policies, small enterprises have less than 100 employees. Micro merchants have between 20 and 10 employees. Self-employed businesses are smaller and more individual-focused and may consist of just the owner, plus a few family members or employees.
Whether these small companies have just started doing business or are changing their business methods, they will encounter three problems:
Rigid thinking patterns. Take TOC (Oriented to Consumer) business as an example. Some merchants still follow the traditional offline business thinking, thinking that they can sell their products by just buying SaaS software and moving their products to an online platform.
Product marketing is difficult. "Please help me see, the product is very good, how can I do marketing to make it a big seller?" They also know how to post advertisements in Moments, but they just don't know how to grow and operate on other platforms.
I don’t know how to transform. Many businesses are enthusiastic about new knowledge and new tools. Once a big platform launches support policies and new tools, they will quickly try them. The problem is that you try too many and don’t get any of them right.
Or, in the face of so many choices, you are at a loss as to what to do and cannot concentrate on making a breakthrough in one strategy. Even if you invest a lot of energy in promotion, due to the lack of clear planning, your efforts often cannot be converted into actual sales results, resulting in a waste of resources.
One of the keys to solving the problem is to choose an online platform that adheres to the people-oriented business philosophy and can continue to grow and accumulate reputation . Therefore, choosing the right platform is crucial for small and medium-sized businesses.
2. Re-understand Xiaohongshu
When it comes to growing grass, everyone will mention Xiaohongshu. What does the Little Red Book mean? Planting grass? Community? This understanding is inevitably a bit superficial. Why?
From a user perspective, it represents a new shopping behavior.
You can think about it, why do more and more people now not trust the media and authoritative experts as before, but are more willing to listen to ordinary people sharing their experiences?
Over the past 20 years, everyone generally believes that as long as the brand reported by CCTV must be reliable, with the development of the Internet, people have begun to pay attention to online news. Time has changed this concept, although deep down they still believe that authoritative information is more reliable, but experts and KOLs Their information sources are relatively single, so they turn to listen to the opinions of ordinary people.
The Xiaohongshu platform brings together various types of people who are willing to share their real life experiences. These contents are authentic and credible. The strong planting atmosphere has attracted many brands to come and deepen their cultivation, making Xiaohongshu the first choice platform for marketing and promotion.
From a platform perspective, the people-oriented business approach is widely recognized. In the current market environment, there are more and more products on the shelves, but high-quality content has become a scarce resource. If you want to stand out, you must seize the content gene. Xiaohongshu is a platform with natural grass-growing genes, which has attracted the attention of many brands.
First of all, Xiaohongshu tries to redefine the "people-goods-market" model by leveraging its unique advantages as a content community; among them, "people" refers to the most basic individual unit, which is an individual, shop owner, or store clerk with distinctive personal characteristics.
In the first half of the year, we witnessed many small and medium-sized merchants emerging on Xiaohongshu. When developing e-commerce business, the platform also pays more attention to the core element "people", which just makes up for the gap between the product pool and the traffic pool.
Secondly, "goods" no longer pursue cookie-cutter hits, but focus more on practical and innovative products that are suitable for specific scenarios. The "field" is composed of real sharing by individuals with unique characteristics, and each sharing is closely related to their own aesthetics and life consumption scenarios.
It is the interaction between the platform that encourages individuals to share their experiences, the small and medium-sized businesses that create content that matches user profiles, and the natural guidance of related products that make this real and personalized experience more popular in Xiaohong. The book platform is more popular.
From the perspective of decision-making path, it represents the last link of the search.
We might as well think about a question, why is search becoming more and more important in modern consumer decision-making?
On the one hand, people are becoming more rational when buying things, and they act less impulsively. Even small things are compared here and there. On the other hand, people’s views on trust are changing. In the past, people just listened to the recommendation of an expert and completed the order. It doesn’t work now, so everyone will check more and see what ordinary people say.
Let’s look at the set of data:
According to data released by the Xiaohongshu Will Business Conference, as of February 2023, Xiaohongshu’s monthly active users have reached 260 million, with 70% of them being born in the 1990s, 50% of users in first- and second-tier cities, and more than 69 million sharers per month. There are more than 20 million active sharers, the average daily exposure of notes reaches 30 billion times, and the average daily search queries are close to 300 million times.
These 300 million daily average searches are enough to prove how much users rely on Xiaohongshu in the consumption process.
No matter how many people browse the notes on Xiaohongshu every day, or whether brands are planting grass (promoting products) on this platform, it shows that Xiaohongshu has become a platform for hundreds of millions of people to share their real life experiences and make consumption decisions. important reference.
From the above points, we can see that planting grass is particularly helpful for the growth of businesses. Business decision-making costs are low and it is easy to test the waters. Take a product as an example and write a note to share. If you find that it has not attracted many people's attention, it will not take too much time to write another article.
0 notes
Text
Discussing the battle between public and private spheres
Different from the previous marketing concepts that were learned from foreign countries, the concept of private domain has allowed the HE Tuber Chinese to thoroughly understand and carry it forward. There are also a series of supporting packages, whether they are landing applications or SaaS system tools. Although I have talked about many digital marketing products, data-driven concepts, and many solutions around this topic before, I have never talked about the private domain in detail except for lectures. Let’s talk about this today. topic.
Let’s start with a case:
Then the private domain construction of this business characteristic can be based on the purpose of customer relationship maintenance (which can be classified into the category of CEM-customer experience management) for the purpose of promoting distribution or product optimization. Naturally, some people will inevitably ask questions about value. Needless to say, the first method of introducing old people to new people is also a direct sales method of insurance, with extremely low channel costs. The second thing is actually something that needs to rise to a strategic level, which is whether to adopt the DTC (Direct-To-Customer, direct-to-consumer model).
The core of DTC here is not direct sales, but understanding users. Traditional insurance is completely separated from users and does not understand users at all. In the early years of insurance, actuaries designed products to sell. It was still a seller's market, just like Ford who built cars after the invention of the internal combustion engine in the early years. But now it is a buyer’s market that is consumer-centric. Whether your product meets user needs is critical. Therefore, in addition to actuarial costs, it is also necessary to design an insurance claims model that is preferred by users, especially financial insurance. When there is not much difference between the brand and the users, the product is the core competitiveness.
Let’s go back to the essential difference in the understanding of enterprises and micro companies that we haven’t finished yet. Because the inherent essence of CDP is to have a full amount of reachable identifiers and user data that can reach users, your core assets (data assets) should be Internally, it is even said that CDP should be the base of CRM (customer relationship management system) and cannot be placed outside the territory. It can be seen from the gradual charging of fees in the WeChat ecosystem in the past few years. The nature of the WeChat ecosystem for merchants is still outside the territory - not for you. control. If you only regard it as a reach channel, then you can determine your integrated marketing links and layout by evaluating the reach efficiency, which will not be so heavy. On the contrary, if you regard it as your CDP, then your lifeblood will be placed in the hands of others. Of course, there are many merchants who started out in the WeChat ecosystem and whose core operations are based on the WeChat ecological model.
So the suggestion I gave him at that time was that if you build a CDP at low cost, you can transform it based on the internal CRM. Qiwei is just a DTC contact point. The same logic of using private domain for repurchase needs to be changed. The more important thing is to seize the bank channel. volume to reduce customer acquisition costs and continuously optimize and improve products and refine operations through DTC user feedback, including relationship maintenance. Gradually combine target group portraits to expand corresponding external direct sales customer acquisition channels. (The customer data of traditional insurance is stored in banks and other channels, and you cannot obtain more information about users. Including many traditional industries such as automobiles, retail and other B2B2C dealer models, it is the same situation. When you don’t understand the users , you don’t know where to find them and develop products that fit users’ habits.)
In fact, you will find that if the logic of private domain repurchase is pushed one step further, it is actually to reduce customer acquisition costs and improve reach efficiency. Then after you understand who your users are through the private domain, you can use the corresponding channels to The lower-cost way of acquiring customers and converting them into transactions is also the core value and contribution of the private domain. It does not mean that direct payment is valuable. However, many people still don’t understand this truth, and some who do understand suffer from having no decision-making power. In fact, what I have always emphasized is that the core competitiveness of enterprises today is efficiency, and what can be effectively controlled is also the improvement of efficiency. Everything else is metaphysics.
Combined with the private domain case I talked about, let’s talk about several construction models of the private domain and the role of the marketing product matrix in it.
1. Several construction modes of private domain
In fact, in a narrow sense, the construction of private domains can be regarded as a method and channel for DTC. What most people today call private domains is actually a way of reaching people and an ecosystem. The broad private domain is the corporate member customers, the group of customers in the CRM.
Then some people may ask, isn’t it the member users in CRM that companies care about? In fact, this is not the case. There are pre-sales, sales and after-sales in the business link. The core of CRM is the transformation in the sales and after-sales links. For pre-sales, it will involve a large number of potential customers and customer acquisition scenarios. This is also the meaning of the private domain or the core of public to private, because most customer acquisitions now rely on external sources. If you rely on third-party platforms, you cannot escape the ever-increasing investment in customer acquisition costs.
Of course, the cost of customer acquisition does not only refer to new users, but repeated contact with old users also costs money. This leads to the concept of the public domain. In the private domain, they are your actual customers, but in the public domain they appear to be your customers, but in fact they are users of a third-party platform. You only have the right to operate. The premise of operation is that in addition to commissions, you must also continue to pay marketing expenses. The platform is a win-win situation. You may lose your wife and lose your troops - a double loss. Although pre-sales, mid-sales and after-sales are a bit too ToB-oriented, on the user side it means attracting new customers, active retention, paid conversion and user experience services. Some people may have questions about what a real customer is. In fact, just remember one thing - whether you can reach this person for free and directly.
Since everyone cannot get rid of the fact that the platform acquires customers, they must find a way to save subsequent marketing costs, that is, to introduce private domains for free conversions to this group of people who have recognized purchased users or have high purchasing potential. In this scenario, the main purpose is to build a private domain with the goal of promoting repurchase. In fact, if from the perspective of the user journey, users develop awareness and interest in you, and thus further purchase and become loyal, then the private domain should influence and gather loyal users, and then fission and attract new users through the word-of-mouth of loyal users.
For repurchase scenarios in the private domain, on the one hand, it is the repurchase of a single product, and on the other hand, it is the recommendation of the same type or related products (i.e., substitutes and complementary products). Of course, there are many ways, whether it is a flash group, a product activity group, a membership group, etc. - these should be combined with your business scenarios to formulate gameplay, but they correspond to your activation and conversion mechanism and operation SOP. .
Of course, the private domain also hosts many new product trials to attract loyal fans and increase stickiness. New product trial scenarios are more commonly used in brand DTC for user experience and product development, identifying seed groups and the first batch of users after launch. Similarly for user experience feedback, the private domain is a Panel library that can provide quick feedback.
The construction of some private domains does not have such a strong motivation for conversion, but is more of a strategic complement to users' full-link integrated marketing, as a supplement to an efficient reach channel - to increase users' engagement in high-frequency WeChat scenarios. Reachable. After all, today's user behavior habits are scenario-based and fragmented, and user links are too scattered. Different reach methods and strategies must be matched in different scenarios and links.
However, no matter which scenario is involved, the link of diverting traffic from the public domain to the private domain is a prerequisite and the most important. At the same time, all major platforms are now cracking down on off-site traffic diversion, and the method of traffic diversion needs to be considered and designed. Methods such as the earliest e-commerce package cards, private domain points, low-price courses for paying for knowledge, and the current AI outbound call to add fans are all bypassing platform rules through clever hooks.
In summary, the private domain is a glacier floating on the sea. Under the glacier - behind the construction of a private domain, we must understand that there is a very core thing to do. This is also the deep-seated value of the private domain - that is, with the help of the private domain Promote the integration of user data across multiple platforms across the region. When cross-platform user data is opened up, the value of the private domain does not only exist in the private domain. In turn, the data can feed back to the public domain for accurate and low-cost customer acquisition and transformation, while at the same time creating a differentiated layout for the platform.
To sum up the private domain scenario just mentioned, there are four points:
For low-cost repurchase-public to private
For DTC-user experience and product development
Full-link marketing integration for users
In order to integrate data and enable accurate customer acquisition in the public domain
2. Private domain marketing product matrix
Whether it is public to private, or private domain empowering public domain, there is a very core issue, which requires the correlation and connection of cross-platform users. In the early years, data islands were within the domain, but now they have gradually extended to multiple platforms outside the domain. Of course, this problem can only be solved essentially by hoping for the maturity of data transactions. This is another topic. You can see this article of mineThe core of connecting users across multiple platforms lies in the association of user IDs (here mainly refers to accessible IDs), which is now commonly referred to as OneID. In fact, OneID was first proposed by Alibab
0 notes
Last Seen Blogs
