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#KPIs
unbothered · 7 months
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Hey, remember the first enshittification of Google, when every single Google app got G+ awkwardly crammed into it because individual googlers’ bonuses were calculated based on how and whether they got people to use G+?
“Next week, we'll be enlisting every Googler to help shape Bard and contribute through a special company-wide dogfood,” Pichai wrote in the email to employees that was viewed by CNBC. "Dogfood" is a term used within companies to refer to a practice that includes using one's own product before launching it.
Google CEO issues rallying cry in internal memo: All hands on deck to test ChatGPT competitor Bard
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thestartupsguide · 8 months
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pluginever · 10 months
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Maximize your eCommerce success in 2023 with these essential KPIs. Check out our latest blog post to learn more! 💻🛍️📈
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techneos-solutions · 1 year
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B2B Social Media Strategies That Work For Any Industry
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B2B businesses are proof that any business can be successful on social media. Why? Because they’ve turned a niche industry that admittedly isn’t the most exciting into a playground for social content.
B2B Social Media Strategies for Any Industry
Set SMART goals
Like any other marketing channel, a social media strategy needs to be based on goals to be successful. Defining specific, measurable KPIs for your company’s social media — whether they’re based on brand awareness or acquisition — will be the key to measuring success down the line.
To determine KPIs, you have to decide what success means to your brand. Are you trying to use social media as an acquisition channel? Do you want to increase your reach, or gain more traffic on your company blog? This will decide what metrics to track.
Here is a good example of a SMART objective for an enterprise that is just beginning to get momentum on social media:
Goal: To build brand awareness on social media.
Specific: I want to boost our company’s brand awareness by posting regularly and frequently on Twitter, Instagram, Linked In, and Facebook. I will increase our posts on Twitter from once to four times a day, post daily on Instagram, and increase weekly publishing frequency on LinkedIn and Facebook from four to seven times per week. From generating two articles a week to three posts a week our content creators will raise their effort and our designer increases their workload from a given asset a week to two things a week.
Measurable: A 4% increase in engagement rate across the board is our goal.
Relevant: By increasing the engagement rate, we’ll boost brand awareness and generate more leads, giving sales more opportunities to close.
Time-Bound: End of this month.
SMART Goal: At the end of this month, our average engagement rate across our social media channels will see a 4% lift by increasing our post frequency and concentrating on a thoughtful, engaging copy.
Use multimedia
There’s a reason social media marketers get excited when a social platform launches a new feature — it’s because it adds a new medium to play with and test with your audience.
Instagram Stories, Twitter polls, and LinkedIn documents are all perfect examples of utilizing the multimedia formats that are unique to each channel.
The creation and release of multimedia content on your social media platforms add to your attention an interesting aspect.
Share original content
This may seem like a no-brainer to some, but many businesses establish their social media presence by curating content from other sources. The fact is that your audience can discriminate between unique and creative articles vs anything, just to claim that you were active on the web that day.
If you’re having trouble coming up with original content every day, it’s okay to scale back your operation. If you don’t have the bandwidth to post on every platform, spend your time on the channels where your audience is the most developed.
Keep an eye on competitors
Social media opens the door to your competitor’s marketing strategy, or at the very least, their social media marketing strategy. For larger companies, keeping tabs on your competitors is part of the territory. You want to know what campaigns they’re running to see if they’re successful. And if that company’s target audience is similar to your own, you can take inspiration from that campaign.
But keeping tabs on your competitors on social media isn’t at all about copying their strategies. Being involved in the same industry will lead to crossover with your audiences and their interests. Perhaps it makes sense for your brand if you observe your competition is not responding to the current news. You will be unique from your competitors by looking for these changes.
Highlight your employees
Many B2B companies do a great job of spotlighting their employees, which allows the audience to put faces to the company and personalize the brand. This is important for small and large companies alike, because whether you’re selling computers to businesses or opening a neighborhood restaurant — people are the heart of your business.
Additionally, highlighting your employees is a good opportunity for employer branding. Employer branding increases your employees’ advocacy by giving them the ability to spread word-of-mouth about their place of work.
Experiment with content and posting times
This is a step to take after you’ve proven that you can maintain a regular posting schedule and want to dive a little deeper into audience insights. There are always best practices for when and what you’re posting on social media, but the truth is that every audience is different, so you’ll want to run experiments to figure out what works best for your brand.
There are endless experiments you can conduct on your channels. Here are some ideas to inspire you
Test different link positions to find out if it makes users more likely to click.
Alternate between using questions and statistics in your copy to see which one pulls your audience in more.
Add emojis to see if it increases interactions.
Postless frequently.
Post more frequently.
Segment a different part of your audience to test how they react to an ad.
Put paid behind a video post and a still image to see which performs better.
Spend more time replying to posts to find out if it increases your follower count.
Test different amounts of hashtags to see if it affects impressions.
Experimenting with your content is how you figure out your own best practices, which will always be more personalized than industry standards.
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subscriptionapp · 1 year
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To measure the success of the Subscription Business, it is crucial to track KPIs📈📈
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digidental · 1 year
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DANCING IN THE SUMMER RAIN, if only! You can be if you’re hitting KPI's with SEO. Want to be on holiday whilst your business grows? Have a look at our last Step 23. Track SEO Metrics and KPI's.
Number #1 Dental SEO Agency in Australia.
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mydecorative · 1 year
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A Beginner's Guide To Property Management
This guide is short so that new property managers can learn the basics of rental property management. It won't go into all the details of managing residential and commercial properties, though.
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agile-world · 2 years
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OKRs and KPIs in the wild with Anthony Coppedge S4 E9 OKRs and KPIs in the wild on Meetup with Anthony Coppedge Agile World Hot Topic with our hosts Sabrina C E Bruce and Karl A L Smith. OKRs and KPIs what they are, how they work and clear up some of the confusion around them in this live meetup session. Anthony leads the vision for driving program outcomes and coach leaders, managers, and teams how to deliver outcomes over outputs. He relishes the chance to sabotage mediocrity. He fuels his heart by mentoring leaders in business agility thinking, and by writing for, teaching, and coaching a variety of audiences. Teams he's worked with begin to get unstuck in weeks, not months, while the short-term successes motivate teams to continuously www.agile-world.news #AgileWorld #AgileTalkShow #Agile https://agile-world.news/okrs-and-kpis-in-the-wild-with-anthony-coppedge/?utm_source=tumblr&utm_medium=Agile+World&utm_campaign=Agile+World
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ppnsolutions · 8 days
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What is FP&A technology & solutions ?
FP&A technology empowers organizations to optimize performance and achieve strategic objectives. With Board International's technology at the forefront, organizations can optimize resource allocation, improve forecasting accuracy, and achieve better alignment between financial plans and business objectives. 
Ultimately, FP&A technology revolutionizes financial management practices, enabling businesses to thrive in today's competitive landscape.
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lizaray · 29 days
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Understanding the Role of Leading and Lagging Indicators in KPIs
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KPIs in Healthcare
Key Performance Indicators (KPIs) have emerged as invaluable assets for guiding quality improvement and strategic decision-making in healthcare. These metrics reflect the current state of healthcare delivery and are instrumental in bolstering patient care and operational efficiency. Central to this discussion are leading and lagging indicators, each providing unique insights into various aspects of healthcare performance.
Healthcare KPIs are multifaceted, encompassing patient safety, clinical outcomes, and operational efficiencies. The emergency department's wait times, a leading indicator, can affect patient satisfaction and results, while a lagging indicator, such as surgical complication rates, can drive policy changes in clinical practice. Understanding the nuances of each indicator allows healthcare managers to gauge the pulse of their operations accurately and implement timely adjustments.
Consider a healthcare facility that noticed a spike in the incidence of hospital-acquired infections — a lagging indicator of environmental safety and patient care quality. In response, the facility introduced mandatory infection control training, the completion rates of which served as a leading indicator for future compliance and potential reduction in infection rates. Over the following months, the facility observed a drop in infections, validating the effectiveness of its proactive measures.
Leading KPI Indicators
Conversely, lagging indicators are reflective, offering a rear-view mirror perspective on the effectiveness of healthcare services. These metrics confirm outcomes and can substantiate the impact of interventions over time. For example, the hospital readmission rate reveals the efficacy of discharge processes and post-hospitalization care. While they can't help predict or prevent past events, lagging indicators are invaluable for evaluating long-term trends and providing evidence-based validation for healthcare strategies.
Read More About Key Indicator Performance KPIs
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bmninfotechpvtltd · 3 months
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8 Top Digital Marketing Metrics To Track
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In the digital age, marketing is defined differently than it was in the past. It is no longer limited to light branding and nebulous awareness campaigns.
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calcbench · 3 months
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A Preview of Airline Earnings Analysis
Fourth-quarter 2023 earnings will start to arrive this week, and one early filer is Delta Air Lines ($DAL), which will announce earnings on Jan. 12. That gives us an excellent opportunity to remind everyone of Calcbench’s ability to study earnings data in detail, using airlines as the example.
Earlier this year we cooked up a template to study earnings and key performance metrics in the airline industry. The template is a spreadsheet that Calcbench subscribers can use to track numerous disclosures that matter in the airline sector, including:
RASM, or revenue per available seat mile
CASM, costs per available seat mile
Load factor, which is the percentage of seating capacity filled by customers
Fuel consumed
Average fuel cost per gallon
Percentage of revenue coming from passengers
EPS
Calcbench has been using this template internally for a while now, such as when we looked at fuel costs for five major airlines last October or when we looked at RASM for those same five airlines last July. 
In anticipation of Q4 earnings, which should arrive from all the majors over the next three weeks, we used our template to look at RASM yet again for major airlines: Delta, American Airlines (AAL), United Airlines (UAL), Alaska Airlines (ALK), JetBlue (JBLU) and Southwest (LUV). See Figure 1, below.
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Delta, in green, has been pulling away from its competitors for a while now. That’s also what the data told us last July, and we’ll be curious to see whether the pattern continues in Q4 results. 
On the other hand, how neatly does high RASM translate into EPS performance? Perhaps not all that much. Figure 2, below, compares quarterly EPS, and if you can see a clear outlier in those numbers, your analytical eyesight is better than ours; these results are all over the map.
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So how can you take advantage of our airlines analysis template? Follow these simple steps.
Be a Calcbench professional-level subscriber. 
Install the Calcbench Excel Add-In. 
Download our template from DropBox.
That’s it, really. As Q4 data arrives, it will automatically populate in the template and your analysis is as current as can be.
Calcbench fans who are not professional-level subscribers can still download the template, but you’ll need to enter the data manually. You can inquire about professional subscriptions by emailing us at [email protected].  Our larger point is that if you want in-depth analysis to understand how companies and industrial sectors are really performing, you need in-depth data such as RASM, load capacity, fuel costs, and more. Calcbench has that data. Today’s example looks at the airlines, but whatever industry you follow — we’ve got the in-depth data for it!
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jjbizconsult · 3 months
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No more justifying! Learn to speak the language of ROI & secure that #marketingbudget with data-driven strategies
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ltslean · 3 months
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Why is the Balanced Scorecard important for Healthcare Management?
The Balanced Scorecard is indispensable for healthcare management because it provides a holistic and balanced approach to strategic planning, execution, and performance measurement.
Read More: https://balancedscorecard.ltslean.com/medical-health-balanced-scorecard-software#Why-is-the-Balanced-Scorecard-important-for-Healthcare-Management
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comudigitval · 4 months
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El uso de KPIs está estrechamente relacionado con influencers y celebridades en el ámbito del marketing y las redes sociales.
Estos ayudan a ver la evolución del número de seguidores. Miden la efectividad de las colaboraciones en la expansión de la audiencia del influencer o la celebridad. Un crecimiento constante y relevante puede indicar un aumento en la visibilidad y la influencia.
Los KPIs pueden incluir métricas cualitativas, como encuestas de satisfacción del cliente, para evaluar el impacto de la asociación en el sentimiento de la marca y la reputación. Estos indicadores proporcionan una comprensión cuantitativa y cualitativa del impacto de estas figuras en las metas comerciales y de marketing.
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