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mikesfulton · 2 years

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Barbarians at the Gate: Securing my public z/OS

If something happens on your z/OS system, do you know who was hanging around?

Photo by Juan Gomez on Unsplash I was pretty excited when Wazi as a Service became generally available. For those of you that haven’t heard of it, it’s very cool. You log in to IBM Cloud, request a z/OS system with a particular number of CPUs, memory, disk, and in a few minutes, you can access your system with your own public IP address. You can also add additional volumes at any time and…

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#devops #IBM Z Open Automation Utilities #smf #ssh #uss #z/os

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govindhtech · 8 months

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Mainframe and cloud? Easy with open source

Making working with the mainframe similar to working off the mainframe especially the developer experience(DX) is the key to mainstreaming the mainframe into today’s modern, cloud-centric IT environments.

Working on a mainframe used to be very different from working in a distributed environment. Green-screen terminals, also known as terminal emulators, mainframe-specific tools and programming languages, as well as completely different methods of handling security and utilizing any operating system-level functionality were all features of mainframes.

But it takes more than a fresh skin to give developers a contemporary DX on the mainframe. Developers need to have a close working relationship with the tools they use, even though they do their work in the cloud.

What is the secret to this close bond? open-source applications

Open source, DevOps, and mainframe

DevOps and open-source software have similar philosophical and technical foundations. Understanding one is necessary in order to comprehend the other.

Better communication and collaboration throughout the software lifecycle are fostered by the DevOps mindset, culture, and set of technical practices. Although tool-based automation is a key enabler, DevOps is more of a shift in how people think and act than it is a technical undertaking.

Assembling and managing the various automation technologies that support the continuous integration and continuous deployment (CI/CD) portions of the lifecycle what we’ve come to refer to as the DevOps toolchain is a common task for the DevOps team in many organizations.

Additionally, GitOps is a crucial enabler of CI/CD and, consequently, DevOps. Taking into account model-driven, configuration-based deployments onto immutable infrastructure that support dynamic production environments at scale, GitOps is a cloud-native model for operations.

Git, the wildly popular open-source code management tool, is where GitOps gets its name. An organization’s development practices can be empowered to more effectively deliver on business outcomes by implementing standardized tools and procedures like Git and GitOps.

Productivity is increased when teams are given the freedom to develop and deploy applications using a standardized pipeline based on Git.

Mainframe developers ought to participate actively in the development lifecycle since they ought to be on the same team as everyone else. Because of this, the ideal architecture for achieving mainframe inclusivity strikes a balance between mainframe operations and its incorporation into the larger DevOps toolchain.

Many open-source components are included in such an architecture. One source of such software is the Open Mainframe Project (OMP), which is supported by companies like IBM, Broadcom, Rocket Software, and others and is run by the Linux Foundation.

The OMP’s signature project is Zowe. Zowe aims to give mainframe developers all the resources they require to be first-rate DevOps participants, both during the phases of development where continuous integration (CI) is applicable and during the phases of software deployment into production where continuous deployment (CD) is used.

On IBM z/OS, the company’s operating system for its Z mainframes, the OMP built Zowe. A core set of applications, APIs, and operating system features are included in the software framework called Zowe to support upcoming development.

Developers can work with the mainframe just like they do in contemporary cloud environments thanks to Zowe’s modern interfaces for z/OS. Third-party vendors are welcome to build extensions and plug-ins to integrate Zowe functionality into paid development tools. Wazi, which is based on open source, is also supported by IBM. Wazi is a family of tools for providing cloud-native development and testing for z/OS in the IBM Cloud, as well as delivering a cloud-native DX for z/OS. With Wazi, developers can quickly spin up a z/OS development and test system or build their own custom image using logical partitions from an on-premises mainframe.

Introducing mainframe open-source DevOps to other clouds

Although it makes sense to run Wazi components in the IBM Cloud, the open-source mainframe DevOps cloud story also applies to other clouds.

For modernizing mainframe workloads using various hybrid strategies, AWS, for instance, offers a managed runtime environment. Running on Red Hat OpenShift on AWS is the IBM Z and Cloud Modernization Stack. This stack features connected z/OS environments and containerized modernization tools.

As a base for implementing DevOps automations across AWS and IBM zSystems mainframes, DevOps engineers can also run the Red Hat Ansible Automation Platform on AWS.

Additionally, Microsoft Azure links its DevOps initiatives to the mainframe. For the purpose of orchestrating the software development lifecycle across zSystems and Azure, Azure DevOps solutions integrate with DevOps for zSystems, spanning Azure services and z/OS environments.

The Red Hat Ansible Automation platform, which integrates mainframes with a variety of Azure-based services, also operates on Azure as a managed platform, similar to how it does on AWS. In fact, developers can create Ansible playbooks using IBM Z collections by using the Ansible Visual Studio Code Extension.

Intellyx’s position

With regard to the Intellyx take, IBM enjoys a unique position within the larger mainframe community as the only remaining mainframe manufacturer.

Despite the mainframe’s remarkable longevity as a crucial business platform, IBM was the first to realize that it must coexist peacefully with other enterprise IT systems.

Utilizing public clouds is a crucial component of this strategy. AWS and Azure are reliable IBM partners on the path to making the mainframe a first-class cloud participant. Mainframes are a key component of the IBM Cloud.

#govindhtech #technology #technews #news #ibm #cloud computing #mainframe #cloud

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computingpostcom · 2 years

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Red Hat recently announced the general availability of Red Hat Advanced Cluster Management for Kubernetes ( RHACM) v2.2. RHACM tool provides a central management console from where you can manage multiple Kubernetes-based clusters across data centers, public clouds, and private clouds. You can easily use the multicluster hub to create Red Hat OpenShift Container Platform clusters on selected providers, or import existing Kubernetes-based clusters. It becomes easy to take control of your application deployment with the management capabilities for cluster creation, application lifecycle, and provide security and compliance for all of them across data centers and hybrid cloud environments. With Red Hat Advanced Cluster Management for Kubernetes, Clusters and applications are all visible and managed from a single console, with built-in security policies. It becomes easy to run your operations from anywhere that Red Hat OpenShift runs, and manage any Kubernetes cluster in your fleet. The new release includes the Open Policy Agent (OPA) operator for tighter integration, added new Argo CD integration and more to help you manage and automate your Kubernetes clusters at scale. Below are some of the key features in v2.2 release: Import and manage Openshift clusters such Azure Red Hat OpenShift , OpenShift Dedicated, Openshift on Openstack and Openshift on IBM Z. Customized metrics and dashboards: Customization of Grafana dashboards based on metrics you define, along with the predefined metrics, to create personalized views of what is important to you. Contribute to and ship Open Policy Agent (OPA) as part of ACM: Support of OPA policies by distributing the OPA operator to the fleet. Compliance Operator support: Run OpenSCAP scans (via the Compliance Operator) against the fleet, and surface the compliance results in ACM. Argo CD integration: Utilize the fleet information from ACM and provide it to Argo CD, ensuring your applications are compliant and secure. Install Red Hat Advanced Cluster Management on OpenShift 4.x In the next steps we walk you through the process of installing Red Hat Advanced Cluster Management on OpenShift 4.x. You should have a working OpenShift 4.x cluster before you proceed with the installation steps. Step 1: Create rhacm project Let’s start by creating a new project for Red Hat Advanced Cluster Management deployment. From CLI: oc new-project rhacm For UI project creation, it is done under Home > Projects > Create Project Confirm the current working project is the one created. Step 2: Install Red Hat Advanced Cluster Management Operator Login to OpenShift Web console and navigate to Operators > OperatorHub and search for “Advanced Cluster Management”. Click the Install button to begin installation of the operator. Use Operator recommended namespace or create use the namespace we created in the first step. Choose the “Update Channel” and “Approval Strategy” then hit the “Subscribe” button. The Operator installation status can be checked under “Installed Operators” section. Here is a screenshot of successful installation. Step 3: Create the MultiClusterHub custom resource In the OpenShift Container Platform console navigation, select Installed Operators > Advanced Cluster Management for Kubernetes Select the MultiClusterHub tab. Select Create MultiClusterHub then update the default values in the YAML file, according to your needs. Wait for the installation to complete. Upon completion the state should change to “Running“. Step 4: Access Advanced Cluster Management for Kubernetes Console Check the route for the Advanced Cluster Management for Kubernetes under “Networking” > “Routes“ Open the URL of your hub on a new tab and login with the OpenShift user credentials. You should be presented with a dashboard similar to below. To access the local cluster use “Go to Clusters” link:

Important: The local-cluster namespace is used for the imported self-managed hub cluster. You must not have a local-cluster namespace on your cluster prior to installing. After the local-cluster namespace is created for the hub cluster, anyone who has access to the local-cluster namespace is automatically granted cluster administrator access. For security reasons, do not give anyone access to the local-cluster namespace who does not already have cluster-administrator access. You can click on the listed cluster to view more details. We have successfully installed and configured Red Hat Advanced Cluster Management on OpenShift 4.x. In our next guides we’ll discuss on Managing clusters, Applications, Security and Troubleshooting that will come in handy during clusters lifecycle management.

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chithrakrishnakumar-blog · 5 years

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IBM Z Open Automation Utilities

I am pretty excited. We just released new services that make it super easy and fun to work with z/OS datasets directly from the shell, from Java, or in Python. The services are shipped in the IBM Z Open Automation Utilities, which is provided as an FMID in a few different IBM products including IBM…

IBM Get Social Hub

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krishnasinnamany-blog · 5 years

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IBM Z Open Automation Utilities

I am pretty excited. We just released new services that make it super easy and fun to work with z/OS datasets directly from the shell, from Java, or in Python. The services are shipped in the IBM Z Open Automation Utilities, which is provided as an FMID in a few different IBM products including IBM…

IBM Get Social Hub

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qadeer00001 · 4 years

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SUSE has released the next versions of its flagship operating system, SUSE Linux Enterprise (SLE) 15 Service Pack 2 and its latest infrastructure management program, SUSE Manager 4.1. ZDNet reports: SLE 15 SP2 is available on the x86-64, Arm, IBM POWER, IBM Z, and LinuxONE hardware architectures. This new Linux server edition is based on the Linux 5.3 kernel. This new kernel release includes upstream features such as utilization clamping support in the task scheduler, and power-efficient userspace waiting. Other new and noteworthy features include: - Support for migration from openSUSE Leap to SUSE Linux Enterprise Server (SLES). With this, you can try the free, community openSUSE Linux distro, and then, if you find it's a good choice for your business, upgrade to SLES. - Extended Package Search. By using the new Zypper, SUSE's command line package manager, command option -- zypper search-packages -- sysadmins can now search across all SUSE repositories, even unenabled ones. This makes it easier for administrators to find required software packages. - SLE Software Development Kit (SDK) is now integrated into SLE. Development packages are packaged alongside regular packages. - Python 3: SLE 15 offers full support for Python 3 development. SLE still supports Python 2 for the time being. - 389 Directory Server replaces OpenLDAP as the LDAP directory service. - Repository Mirroring Tool (RMT) replaces Subscription Management Tool (SMT). RMT allows mirroring SUSE repositories and custom repositories. You can then register systems directly with RMT. In environments with tightened security, RMT can also proxy other RMT servers. - Better business continuity with improved SLE Live Patching. SUSE claims Live Patching increases system uptime by up to 12 months. SLE Live Patching is also now available for IBM Z and LinuxONE mainframe architectures. As for SUSE Manager 4.1, this is an improved open-source infrastructure management and automation solution that lowers costs, identifies risk, enhances availability, and reduces complexity in edge, cloud, and data center environments. With SUSE Manager you can keep servers, VMs, containers, and clusters secure, healthy, compliant, and low maintenance whether in private, public, or hybrid cloud. That's especially important these days thanks to coronavirus pandemic IT staff disruptions. SUSE Manager 4.1 can also be used with the Salt DevOps program. Its vertical-market brother, SUSE Manager for Retail 4.1, is optimized and tailored specifically for retail. This release comes with enhancements for small store operations, enhanced offline capabilities and image management over Wi-Fi, and enhanced virtual machine management and monitoring capabilities. Simultaneously it can scale retail environments to tens of thousands of end-point devices and help modernize point-of-service rollouts.

Read more of this story at Slashdot.

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siva3155 · 4 years

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300+ TOP IBM REXX Interview Questions and Answers

IBM REXX Interview Questions for freshers and experienced :-

1. What Is Uni-rexx? uni-REXX is a UNIX implementation of IBM's popular Rexx programming language as defined by M. F. Cowlishaw in the Rexx Language. 2. For Which Platforms Is Uni-rexx Available? uni-REXX is now available on SUN's Solaris 7/8/9, H/P's HP/UX 10/11, IBM's AIX 4/5, SGI's IRIX 5/6, NCR UNIX, Linux Intel and S/390. 3. What Would I Use Uni-rexx For? uni-REXX can be used for a wide variety of purposes. The most popular include: automating system administration tasks. development of end-user applications. rapid prototyping of compiled-language applications. uni-REXX can also be embedded as a scripting language or system-control language in other applications. 4. Can I Port My Existing Applications From The Mainframe Or Os/2? Will There Be Extensive Changes Required To Do This? "Yes, you can port existing applications with a minimum of modification". Only the following modifications are normally required: references to disk file names. statements in your program that execute operating system commands -- The exceptions are EXECIO and GLOBALV; uni-REXX has implemented these popular mainframe commands and made them accessible from within a uni-REXX program. portions of your program that stack data for use by another, non-Rexx program after the Rexx program has completed execution -- Programs in UNIX run in individual processes, and there is no concept of a persistent. stack available to all processes. The modifications required here are usually simple, and TWG Technical Support is available to provide guidance, suggestions, and sample solutions. If your Rexx program is primarily a series of operating system commands, then it may not be a good candidate for direct portation. It may be, however, that the functions it performs have reasonable counterparts in the UNIX environment and the program can be converted to execute the equivalent UNIX functions. 5. What If I Need To Have The Same Application Running On Multiple Platforms, Such As Unix And The Mainframe? Does That Mean I Have To Maintain Two Separate Sources? Not at all. Rexx includes an instruction that allows you to determine the environment in which your program is running. PARSE SOURCE will give you a string in which the first token is the name of the system where the program is running. For uni-REXX, this is "UNIX"; on the mainframe, it would be "CMS" or "TSO". Then you can put conditional processing into your program based on the current execution environment. In a program that needed to display a current listing of files, you might set your master source up something like this: parse source env: select when env = 'UNIX' then command = 'ls' when env = 'CMS' then command = 'listf' when env = 'TSO' then command = 'listc' otherwise call OS_error_routine end : : > : command /* value is sent to OS */ 6. Does Uni-rexx Give Me Any Capabilities Designed Specifically For The Unix Environment? In addition to the standard language features, uni-REXX includes a rich set of functions designed specifically for a UNIX environment. These functions can be classified into the following categories (with examples of each shown in parenthesis): environment control (CHDIR, GETENV, PUTENV, GETCWD, etc). file and directory management (_OPENDIR, _READDIR, _STAT, etc). process management (_GETPID, _FORK, _WAIT, _KILL, etc). configuration management (_GETUID, _GETHOSTNAME, etc). system error processing (_ERRNO, _SYSERRLIST). regular expression processing (_REGEX). interprocess communications (_SOCKET, _CONNECT, _SEND, _RECV, etc). 7. Can I Combine Uni-rexx With A Compiled Language In My Application? What Application Programming Interfaces Are Available? For Example, Can I Share Variables Between Uni-rexx And A Compiled Language? uni-REXX offers a complete set of Application Programming Interfaces (APIs). These APIs allow you to start a Rexx program from the compiled language program. define new host command environments for Rexx. access Rexx program variables. access the Rexx program stack. specify user-supplied exits. terminate the Rexx program. add user-defined functions that can be called by the Rexx program. 8. How To Access Data Held On The Jes Spool? Held output (JES2 or JES3) can be captured by outtrapping the output of the following command: "OUTPUT jobname PRINT(*) KEEP". Use command HELP OUTPUT for more information. Furthermore there are output tools you can buy like SDSF, IOF, (E)JES, etc. But not all of these have got a rexx interface. 9. How To Access Data In Control Blocks Such As Jobname? Use the Storage() function to extract the data from control blocks. /* REXX Get taskname from TCB */ cvt = storage(10,4) /* FLCCVT-PSA data area */ tcbp = storage(d2x(c2d(cvt)),4) /* CVTTCBP */ tcb = storage(d2x(c2d(tcbp)+4),4) tiot = storage(d2x(c2d(tcb)+12),4) /* TCBTIO */ say strip(storage(d2x(c2d(tiot)),8)) /* TIOCNJOB */ 10. Suppose If There Are A Set Of Statements And Each Has A Word "value" In It, If I Want To Display All These Statements So That The Word "value" Is Aligned, Then How Do I Code This In Rexx? /**REXX**/ ADDRESS TSO "ALLOC DD(INP1) DA('input-dataset') SHR REUS" "EXECIO * DISKR INP1 (STEM IN1. FINIS" MAX_OFFSET = 0 INP_OFFSET = 0 DO I = 1 TO IN1.0 PARSE UPPER VAR IN1.I INP INP_OFFSET = POS("VALUE",INP) IF INP_OFFSET > MAX_OFFSET THEN DO MAX_OFFSET = INP_OFFSET END END DO I = 1 TO IN1.0 PARSE UPPER VAR IN1.I INP Z = POS("VALUE",INP) SAY LEFT(SUBSTR(IN1.I,1,(Z - 1)),(MAX_OFFSET - 1))||, SUBSTR(IN1.I,Z,20) END "FREE DD(INP1)"

IBM REXX Interview Questions 11. How To Pass Parms To Ispf Edit Macro? On the command line in the editor, just use the name of the macro and list the parameters behind it. E.g. if you have a macro called FINDALL and it expects 3 parameters you would specify in the command line: FINDIT parm1 parm2 parm3. When you code the MACRO the first line should be like: Address ISREDIT "MACRO (parm1 , parm2, parm3)" Since you are working with REXX you could have used: Address ISREDIT "MACRO ( parm )" You then parse the parm like this: Parse (UPPER) Arg parm parm1 parm2 parm3. 12. Can I Cleanly Uninstall Oorexx? Yes!. 13. Can I Redistribute Oorexx Freely With Commercial Software? Yes!. 14. Can Oorexx Run Ibm Object Rexx Programs? Yes! 15. Can Oorexx Run Normal Rexx Programs? Yes! 16. Have You Already Used Rexx - Even For Limited Purposes? Do You Need To Maintain A High Level Of Productivity During Your Transition To Unix? Further, uni-REXX is very easy to use, even if your previous experience with it is limited. The syntax is very natural (English-like); there are no data types to declare; interpretive execution facilitates rapid development and debugging; and the interface to the operating system is seamless. 17. How Long Does The Install Of Oorexx Take? 30 seconds or less, depending on your hardware. 18. If I Have Limited Experience With Rexx Or It's Been A Long Time Since I've Used It, What Kind Of Help Is Available To Get Me Started? uni-REXX comes with a sample library that includes a examples of a variety of application types. These include: utilities for: date calculations and conversions printing on a remote host creating new userids (AIX) running dbxw debugger on a process in another window simulating the "which" command for UNIX implementations that do not have it printing a visual depiction of a directory structure. functions to: convert a system -independent filename into a local filename perform specialized string search add math functions to uni-REXX. filters to: uppercase all characters in an input stream replace simulated box drawing (using "|", "+", "_") with real box drawing characters remove backspace characters from an input stream useful for reformatting the output of a man page for ASCII printing. illustrations of using the APIs to embed uni-REXX as a scripting language in compiled language applications. example of using the UNIX-specific functions for a client/server application. 19. Is Oorexx Compatible With Ibm Object Rexx? Yes! 20. Is Oorexx Compatible With Rexx? Yes! 21. Is There An Aix Version Of Oorexx? ooRexx for AIX is available starting with the 3.1 release. 22. What Is The Difference Between Oorexx And Ibm's Object Rexx For Windows? IBM's Object REXX was available in two formats; an Interpreter Edition and a Development Edition. ooRexx will be available in one format which is half way between the two IBM offerings. There will be no functional difference between the Object REXX and ooRexx interpreters; code written for Object REXX will work with ooRexx. 23. When Will A Port Of Oorexx To "xyz" Be Available? Any POSIX-based, Unix-like platform is likely to already be available in the source distribution due to the use of the autoconf toolset. If not, then support for the particular platform will need to be implemented in a future version of ooRexx. 24. Why Is There No Os/2 (ecs) Port Of Oorexx? The source code provided to RexxLA was maintained by one group of IBM developers. The source code for OS/2 is maintained by a different group of IBM developers, and that source code base was not supplied to RexxLA. One of the future tasks for this project is to port the Open Source code for ooRexx to OS/2. IBM REXX Interview Questions with Answers Pdf Download Read the full article

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mikesfulton · 3 years

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VSAM: The no-charge z/OS DB

Photo by Jan Antonin Kolar on Unsplash Getting Started What is VSAM? The acronym is old enough that AM means access method, first coined for OS/360 in the early 1960’s. Access Method just means a method to access data on disk, tape or an external device. VSAM provides several ways to access data, but only on disk (no tape support, except for export/import/backup activities). The VS means…

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#C/C++#IBM Z Open Automation Utilities #z/os #z/OS XL C/C++

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maral12944-blog · 4 years

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3 New B2B Marketing Studies, Twitter's Audio Tweets, Google's Pinterest-like Keen Project, & Gen Z Digital Consumption Habits

New Post has been published on https://gohomeworkers.com/3-new-b2b-marketing-studies-twitters-audio-tweets-googles-pinterest-like-keen-project-gen-z-digital-consumption-habits/

3 New B2B Marketing Studies, Twitter's Audio Tweets, Google's Pinterest-like Keen Project, & Gen Z Digital Consumption Habits

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The 10 Traits B2B Buyers and Managers Value Most in Salespeople 42 p.c of B2B consumers worth energetic listening with regards to interacting with salespeople, based on recently-released survey knowledge from LinkedIn (consumer), whereas 38 p.c worth downside fixing, 38 p.c confidence, and 34 p.c who mentioned that they worth relationship constructing abilities. MarketingProfs

Addressing the B2B void between product knowledge and on-line gross sales [Survey] 52.eight p.c of B2B professionals anticipate so as to add voice-controlled search know-how to their buyer expertise (CX) program inside the subsequent 12 months, based on newly-released report knowledge, whereas 44.eight p.c plan so as to add stay chat, and 39 p.c anticipate to put in new augmented actuality (AR) and digital actuality (VR) know-how. Digital Commerce 360

The Biggest Challenges to Aligning B2B Marketing and Sales Teams Half of selling and gross sales professionals primarily at B2B corporations discover that their largest problem to aligning gross sales and advertising is an absence of full or correct knowledge about goal accounts and prospects, based on recently-released survey knowledge, whereas some 47 p.c mentioned that communication was the highest alignment problem. MarketingProfs

New Report Looks at How COVID-19 Consumption Behaviors will Influence Gen Z Activity Moving Forward Younger shoppers within the Gen Z and millennial demographics have shifted their digital habits extra shortly throughout the pandemic, and usually tend to keep on with the brand new patterns sooner or later, based on newly-released Snapchat survey knowledge utilizing predictive know-how. Social Media Today

Advertisers proceed to defer advert spend as a consequence of COVID-19: report Major multinational corporations have maintained holding off on a return to pre-pandemic promoting spending, with 40 p.c anticipating to defer advert spend by six months, based on recently-released World Federation of Advertisers (WFA) knowledge of curiosity to digital entrepreneurs. Mobile Marketing

Twitter begins rolling out audio tweets on iOS Twitter has given a few of the platform’s iOS customers the flexibility to document and embody audio in tweets, opening an array of recent advertising choices for digital advertisers, the agency not too long ago introduced. The present check — which isn’t but out there to Android machine customers — permits audio recordings of as much as 140 seconds with the flexibility to roll longer audio into a number of tweets, Twitter famous. The Verge

Google’s newest experiment is Keen, an automatic, machine-learning based mostly model of Pinterest Google has launched a pin-board image-based content material curation service check referred to as Keen, that makes use of each machine studying together with human collaboration methods to type automated Pinterest-like collections, the agency has introduced. TechCrunch

LinkedIn Publishes New Guide on Using Its Events and Live-Streaming Tools LinkedIn (consumer) has printed an expanded new information to assist manufacturers use each LinkedIn Live and Events with their Pages, together with saying forthcoming options for capturing occasion registrations and retargeting occasion attendees, the Microsoft-owned platform introduced. Social Media Today

Google pushes “text fragment links” with new Chrome extension Google has rolled out its personal deep-link succesful extension that permits Chrome customers to quote any portion of a webpage even when it hasn’t been arrange as anchor textual content on the internet hosting web site, the search large not too long ago introduced. Will the transfer result in entrepreneurs rising their use of citation-specific linking? Ars Technica

What Support Do B2B Marketers Offer Sales? 52 p.c of B2B entrepreneurs make the most of case research as their best choice for offering data to gross sales, based on recently-released survey knowledge, whereas 51 p.c use services or products collateral, 48 p.c use major analysis, 45 p.c industrial insights, and 43 p.c video materials. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted have a look at “strategic options in a recession” by Marketoonist Tom Fishburne — Marketoonist

IBM Condemns Use Of Facial Recognition Software For Anything Other Than Matching People With Their Celebrity Doppelganger — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

TopRank Marketing / Prophix — eight Interactive eBook Examples to Inspire Your B2B Content Marketing — DivvyHQ

Lee Odden — Virtual Summer School: Making the Most of New Digital Opportunities — IABC Minnesota / Eventbrite

TopRank Marketing / Prophix / LinkedIn — LinkedIn Marketing: The Definitive Guide [2020] — Loomly

Lane R. Ellis / TopRank Marketing — Der Website positioning-Wochenrückblick KW 25/20 [In German] — artaxo GmbH

Nick Nelson — 10 Tips to Help Small Businesses Create Better Customer Experiences — Small Business Trends

Lee Odden / TopRank Marketing — Directivos en redes sociales ¿Qué tan sociales deben ser? [3 tips] [In Spanish] — Luismaram

Have you discovered your individual prime B2B content material advertising or digital promoting tales from the previous week of stories? Please tell us within the feedback under.

Thank you for taking the time to affix us, and we hope you’ll come again subsequent Friday for one more assortment of essentially the most related B2B and digital advertising business information. In the meantime, you may observe us at @toprank on Twitter for much more well timed every day information. Also, don’t miss the complete video abstract on our TopRank Marketing TV YouTube Channel.

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ralphlayton · 4 years

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B2B Marketing News: 3 New B2B Marketing Studies, Twitter’s Audio Tweets, Google’s Pinterest-like Keen Project, & Gen Z Digital Consumption Habits

The 10 Traits B2B Buyers and Managers Value Most in Salespeople 42 percent of B2B buyers value active listening when it comes to interacting with salespeople, according to recently-released survey data from LinkedIn (client), while 38 percent value problem solving, 38 percent confidence, and 34 percent who said that they value relationship building skills. MarketingProfs Addressing the B2B void between product data and online sales [Survey] 52.8 percent of B2B professionals expect to add voice-controlled search technology to their customer experience (CX) program within the next 12 months, according to newly-released report data, while 44.8 percent plan to add live chat, and 39 percent expect to install new augmented reality (AR) and virtual reality (VR) technology. Digital Commerce 360 The Biggest Challenges to Aligning B2B Marketing and Sales Teams Half of marketing and sales professionals primarily at B2B firms find that their biggest challenge to aligning sales and marketing is a lack of complete or accurate data about target accounts and prospects, according to recently-released survey data, while some 47 percent said that communication was the top alignment challenge. MarketingProfs New Report Looks at How COVID-19 Consumption Behaviors will Influence Gen Z Activity Moving Forward Younger consumers in the Gen Z and millennial demographics have shifted their digital habits more quickly during the pandemic, and are more likely to stick to the new patterns in the future, according to newly-released Snapchat survey data using predictive technology. Social Media Today Advertisers continue to defer ad spend due to COVID-19: report Major multinational firms have maintained holding off on a return to pre-pandemic advertising spending, with 40 percent expecting to defer ad spend by six months, according to recently-released World Federation of Advertisers (WFA) data of interest to digital marketers. Mobile Marketing Twitter starts rolling out audio tweets on iOS Twitter has given some of the platform's iOS users the ability to record and include audio in tweets, opening an array of new marketing options for digital advertisers, the firm recently announced. The current test — which is not yet available to Android device users — allows audio recordings of up to 140 seconds with the ability to roll longer audio into multiple tweets, Twitter noted. The Verge Google's latest experiment is Keen, an automated, machine-learning based version of Pinterest Google has launched a pin-board image-based content curation service test called Keen, that utilizes both machine learning along with human collaboration techniques to form automated Pinterest-like collections, the firm has announced. TechCrunch LinkedIn Publishes New Guide on Using Its Events and Live-Streaming Tools LinkedIn (client) has published an expanded new guide to help brands use both LinkedIn Live and Events with their Pages, along with announcing forthcoming features for capturing event registrations and retargeting event attendees, the Microsoft-owned platform announced. Social Media Today Google pushes “text fragment links” with new Chrome extension Google has rolled out its own deep-link capable extension that allows Chrome users to cite any portion of a webpage even if it hasn't been set up as anchor text on the hosting website, the search giant recently announced. Will the move lead to marketers increasing their use of citation-specific linking? Ars Technica What Support Do B2B Marketers Offer Sales? 52 percent of B2B marketers utilize case studies as their top choice for providing information to sales, according to recently-released survey data, while 51 percent use product or service collateral, 48 percent use primary research, 45 percent commercial insights, and 43 percent video material. MarketingCharts ON THE LIGHTER SIDE: A lighthearted look at “strategic options in a recession” by Marketoonist Tom Fishburne — Marketoonist IBM Condemns Use Of Facial Recognition Software For Anything Other Than Matching People With Their Celebrity Doppelganger — The Onion TOPRANK MARKETING & CLIENTS IN THE NEWS:

TopRank Marketing / Prophix — 8 Interactive eBook Examples to Inspire Your B2B Content Marketing — DivvyHQ

Lee Odden — Virtual Summer School: Making the Most of New Digital Opportunities — IABC Minnesota / Eventbrite

TopRank Marketing / Prophix / LinkedIn — LinkedIn Marketing: The Definitive Guide [2020] — Loomly

Lane R. Ellis / TopRank Marketing — Der SEO-Wochenrückblick KW 25/20 [In German] — artaxo GmbH

Nick Nelson — 10 Tips to Help Small Businesses Create Better Customer Experiences — Small Business Trends

Lee Odden / TopRank Marketing — Directivos en redes sociales ¿Qué tan sociales deben ser? [3 tips] [In Spanish] — Luismaram

Have you found your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below. Thank you for taking the time to join us, and we hope you'll come back next Friday for another collection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

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samuelpboswell · 4 years