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riichardwilson · 4 years

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A Corona Xmas: Why physical stores will power online shopping this holiday season

A burning question this holiday season is whether people will return to physical stores or buy substantially everything online? The Mary Meeker formulation is: what percentage of retail spending will move online? But that binary “brick and mortar vs. e-commerce” narrative is crude and fails to appreciate the role stores play in driving online sales.

Indeed, a more interesting question is to what degree traditional retailers will be able to leverage physical stores for competitive advantage in their battle with Amazon and other pure play e-tailers? In the past, retailers with stores and e-commerce have treated them as entirely distinct channels, with different P&Ls and separate operational teams. Only recently have major retailers recognized how stores and e-commerce support one another and started to integrate those efforts (e.g., curbside pickup and seeing physical stores as ready-built distribution centers).

The dominant working assumption is that almost all holiday shopping will happen online and that stores will play a limited or secondary role. That would flip the script in terms of dollar volume compared with past years. Yet, even if the majority of buying happens online, the presence of local stores will factor significantly into consumer decision-making.

Will Prime Day kill Cyberweek?

Shoppers this holiday season are likely to be budget conscious, more selective and less impulsive than last year – especially if most shopping is done online, where browsing and spontaneous buying are typically less likely.

A Numerator survey of 2,000 adults asking about Labor Day shopping intentions could be predictive of future holiday shopping behavior. The survey found 49% of consumers said they would be spending less than last year; only 6% expected to spend more.

From this we can extrapolate – unless there’s dramatic improvement in the economy – that holiday shoppers will be more selective and value conscious than last year. That will mean pervasive discounting with a side of free shipping to coax shoppers to buy. Yet retailers have been discounting for months to boost online sales, so consumers may need even more incentives.

In the realm of online advertising, we’re likely to see aggressive competition among retail marketers for visibility at both top and bottom of the funnel. And it’s all likely to happen much earlier this year, as retailers seek any advantage to rise above the competitive noise. As this week’s IAB data suggested, Google and Facebook are likely to be the direct beneficiaries of this increased digital ad spending.

Black Friday, Cyber Monday and related shopping holidays will potentially see less concentrated purchase volume this year. Amazon Prime Day is reportedly coming in October, which will mean competitors will also be making an early promotional push at the same time. That event may take the wind out of the traditional Cyberweek sales if people spend their money early.

Hunger for normal shopping, but also fear

The Black Friday in-store experience, if it happens, is going to be very muted compared to past years. Roughly half of consumers express a fear of catching COVID while in a store, according to a new multi-country consumer survey from in-store marketing agency solutions company Mood Media.

Most people say they still won’t go to the mall

Source: Morning Consult consumer survey August 2020, n=2,200 consumers

Pent-up consumer demand for retail normalcy and fear co-exist in the U.S. In countries where the pandemic has subsided, consumers are returning to stores. The Mood Media survey found that 71% of global respondents said they now felt comfortable going back into stores. This was to some degree contingent upon retailer safety precautions.

The survey also found that 67% of global shoppers had already returned to non-essential retail stores; the figure in the U.S. was 60%. This seems to contradict other survey data showing widespread concern. Only 10% said they “would never go back” to their old habits (presumably traditional retail shopping) after the pandemic is over.

As indicated, a large percentage of American consumers still express anxiety about going into retail stores. A late-August Morning Consult survey found that only 36% of consumers were willing to visit a shopping mall in the next 2 – 3 months. And if consumers act in accordance with those attitudes, stores will see considerably less foot traffic than last year.

Discount in-store shopping has recovered

Source: Gravy Analytics foot traffic data

Foot traffic, ‘touch and feel’

Foot traffic data from Gravy Analytics shows, however, that discount stores and outlet malls have recovered better than department stores and traditional malls, as value-conscious consumers return in greater numbers to those in-person venues. As the chart above reflects, foot traffic for these two categories is at or above early February level before the lockdowns. However, department store foot traffic is down 15% and conventional malls are off 12%.

Past research has established why many consumers prefer shopping in physical stores (including Gen Z). According to the Mood Media survey consumers appreciate:

The ability to touch, feel and try the product — 47%

The convenience of taking the purchase home instantly — 47%

The ability to browse and discover new things — 36%

According to a separate study, 62% of shoppers are more likely to make e-commerce purchases if they can return the item in a local store. (And once there they tend to make additional purchases.)

This is the key point and a source of advantage for traditional retailers that sell online. Target and BestBuy, for example, reported triple digital e-commerce growth in the second quarter. But that was fueled in no small measure by the presence of stores.

The agnostic, ‘ROBO-BOPIS’ shopper

Beyond direct e-commerce, many shoppers are likely to use the internet as a tool to find products locally and help minimize time spent in stores. BOPIS and curbside pickup work to provide the immediate (or near-immediate) gratification of in-store shopping with the convenience and efficiency of online shopping. Shoppers can get the product locally today (and potentially return it tomorrow) without having to browse the aisles and locate the product on the self.

Bazaarvoice released a report showing that consumers are now more focused on shopping at local stores (read: SMB), whether online or off. It also reflects that the internet is playing a much larger role in offline shopping than ever. While people have been doing online research before buying locally since the early days of the internet, large majorities are now doing it — research online, buy offline (ROBO).

Beyond looking for directions, business hours or product and service reviews, this online-to-offline activity also shows up in product inventory checks. In 2019, according to a Google sponsored survey, 46% of shoppers confirmed inventory online before going into a store. In the midst of the lockdowns, Google reported that searches using the phrase “in stock” increased more than 70% during April. And while this includes online retailers, it’s aimed especially at local stores.

In this anxious environment, consumers don’t want to waste time or visit stores on the off chance they’ll find what they’re looking for. That’s why inventory data could be a difference-maker, whether in the form of Local Inventory Ads (LIAs) or product-specific landing pages for in-demand items.

Local ads and ‘showrooming’

In addition to LIAs, location-based mobile display ads generate store visits — and e-commerce sales. A 2019 study by Numerator and GroundTruth reported that 66% of those exposed to location-based display ad campaigns ultimately made a purchase in-store or online. Roughly 28% of that group bought from a competitor online or in a store. But among those going into stores, a whopping 94% made a purchase. The campaigns were for major retailers in three verticals: beauty, home improvement and mass merchandise.

Perhaps most interestingly, mobile users shown the campaigns were “25% more likely to make a purchase from that retailer online than those that are not shown an ad.” In other words, the ad promoting a local retail offer, generated online sales.

This illustrates the interdependency and symbiotic relationship of stores and e-commerce. Consumers are increasingly agnostic about whether they buy online or locally. But make no mistake, stores are critical in this equation.

Familiar brands and the presence of physical stores give people confidence to make online purchases, which they can then return locally if necessary. And in a post-COVID retail landscape, merchants may come think of their stores primarily as “showrooms” and fulfillment centers, where consumers can touch and feel or pick up products they ultimately buy online.

About The Author

Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/a-corona-xmas-why-physical-stores-will-power-online-shopping-this-holiday-season/ source https://scpie.tumblr.com/post/628412705258242048

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scpie · 4 years

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A Corona Xmas: Why physical stores will power online shopping this holiday season

Will Prime Day kill Cyberweek?

Hunger for normal shopping, but also fear

Most people say they still won’t go to the mall

Source: Morning Consult consumer survey August 2020, n=2,200 consumers

Discount in-store shopping has recovered

Source: Gravy Analytics foot traffic data

Foot traffic, ‘touch and feel’

Past research has established why many consumers prefer shopping in physical stores (including Gen Z). According to the Mood Media survey consumers appreciate:

The ability to touch, feel and try the product — 47%

The convenience of taking the purchase home instantly — 47%

The ability to browse and discover new things — 36%

According to a separate study, 62% of shoppers are more likely to make e-commerce purchases if they can return the item in a local store. (And once there they tend to make additional purchases.)

The agnostic, ‘ROBO-BOPIS’ shopper

Local ads and ‘showrooming’

About The Author

Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/a-corona-xmas-why-physical-stores-will-power-online-shopping-this-holiday-season/

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laurelkrugerr · 4 years

Text

A Corona Xmas: Why physical stores will power online shopping this holiday season

Will Prime Day kill Cyberweek?

Hunger for normal shopping, but also fear

Most people say they still won’t go to the mall

Source: Morning Consult consumer survey August 2020, n=2,200 consumers

Discount in-store shopping has recovered

Source: Gravy Analytics foot traffic data

Foot traffic, ‘touch and feel’

Past research has established why many consumers prefer shopping in physical stores (including Gen Z). According to the Mood Media survey consumers appreciate:

The ability to touch, feel and try the product — 47%

The convenience of taking the purchase home instantly — 47%

The ability to browse and discover new things — 36%

According to a separate study, 62% of shoppers are more likely to make e-commerce purchases if they can return the item in a local store. (And once there they tend to make additional purchases.)

The agnostic, ‘ROBO-BOPIS’ shopper

Local ads and ‘showrooming’

About The Author

Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/a-corona-xmas-why-physical-stores-will-power-online-shopping-this-holiday-season/ source https://scpie1.blogspot.com/2020/09/a-corona-xmas-why-physical-stores-will.html

0 notes

polotanker6-blog · 5 years

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How to Set Up Google Analytics: The Complete Guide (with video)

If you have Google Analytics set up on your website, you are one of the tens of millions of websites using the most popular analytics tool on the internet. This post and video may help you confirm that it’s set up properly.

If you don’t have it set up, you are just 52 clicks away. Here’s your complete guide on how to set up Google Analytics quickly for the most accurate reporting possible.

Let’s answer a few basic questions and then go into the step-by-step instructions. But first, here’s the complete video:

How does Google Analytics work? What does it track?

Just now, when this page loaded, a tiny bit of Javascript was triggered. It talked to five tiny cookies on your device, then it reported back to Google and stored the information in our Google Analytics (GA) account.

Through this clever combination of Javascript and cookies, Analytics tracked that the page was viewed.

It doesn’t know who visited or what they looked at. It doesn’t know how long they were on the page unless they went to another page and triggered the Javascript again. There’s a LOT that Analytics doesn’t track.

By default, it doesn’t track anything except when pages load. So any “non-pageview interactions” is not tracked unless you use “event tracking.” But that’s a topic for another article.

Here’s a quick list of 16 types of clicks that aren’t recorded in Google Analytics.

There’s a lot it doesn’t know. But it’s still a good way to track visits and visitor behavior. And how much does it cost? Nothing. Google Analytics is free.

So let’s get GA set up right! And for fun, let’s try to do it all in 52 clicks. Easy peasy, right? Let’s go.

But first…

The Analytics JavaScript needs to be on every page of your website, in the <head> section of the code.

For years, marketers added GA tracking code using a plugin in their content management systems. Today, the best way to add (and manage) the code for Google Analytics (and every other tracking tag) is Google Tag Manager.

You put the Analytics code into your Google Tag Manager (GTM) container, and add the GTM container to your website, usually by using a plugin. You can find details here.

1. How to set up goals in Google Analytics

When a visitor takes an action, they “convert” into a lead, subscriber, registrant, job applicant, donor, etc. Each conversion is a success for the brand and the website. But because websites are built in different ways, Google Analytics doesn’t know what success looks like. So we have to tell it.

Here’s how to set up each type of conversion as a goal in 12 clicks:

Note: We’re going to create “destination” goals, which are thank you pages or receipt pages for ecommerce. If visitors who take actions see a thank you message, rather than a separate thank you page with it’s own URL, setting up goals won’t be so simple. You’ll need to set up event tracking. There are at least 14 other good reasons to have thank you pages.

Click the gear icon in the bottom left to go to the “Admin” section

Under “View” in the right-hand column, click “Goals”

Click the big red “New Goal” button at the top

Enter in the name of your goal. For example: Contact Lead or Newsletter Subscriber

Under “Type” select “Destination” then click “Continue”

In the Goal Details section, enter the web address of your thank you page. Notice the suggestion under the field. Don’t enter the full URL with the domain name. Just enter the address of the page, such as “/thank-you”

Under “Value” switch the toggle to On and assign a monetary value to your goal, even if it’s arbitrary. Setting a $1 value for each goal is perfectly fine.

Under “Funnel” switch the toggle to On.

Enter the page name and URL of the contact form (ie “Contact Page” and “/contact”) then under “Required?” switch the toggle switch to “Yes”

Click “Save” and you’re all set!

Note: All kinds of things can be set up as goals in Analytics. For example, a visitor spent five minutes on the website or a visitor visited three pages. I recommend against creating these types of goals unless you have a strong reason to do so. If you create lots of these less important goals, your overall conversion rate becomes meaningless.

2. How to filter out traffic from yourself

Visit your site and that visit is recorded. You’re in your data. But you can filter yourself out by telling Analytics the IP address of your office. This is especially important for low traffic websites, where traffic from the website owners may be significant.

Here’s how to create a filter in Google Analytics in 11 clicks:

Click the gear icon in the bottom left to go to the “Admin” section

Under “View” in the right-hand column, click “Filters”

Click the big red “Add Filter” button at the top > “Create new Filter”

Name your filter (ie “Chicago Office”)

Now set the three dropdown menus… Change “Select Filter Type” to “Exclude” Change “Select source or destination” to “traffic from the IP addresses” Change “Select expression” to “that are equal to”

Now enter your IP address into the box If you don’t have this memorized (who does?) find it just by searching Google for “What is my IP.” Just copy and paste that number into the box.

Click “Save” and you’re done!

Once complete, the filter should look something like this:

To confirm the filter is working, go to a deep, rarely visited page than look at the Real-Time report. See a visit to that page? If no, the filter is working.

Once in place, Google Analytics will forever be more accurate. You can do things like test your contact forms without affecting your conversion rate.

Note: An IP address filter only works if the IP address of your network doesn’t change. If your office or home network doesn’t have a “static” IP address, then your network is grabbing a new IP every time you connect to the web, and the filter won’t work.

Also, if you move offices, change internet providers or reset your router, your IP address may change and you’ll need to update your filter.

3. Exclude traffic from known bots and spiders

Why exclude traffic from robots and spiders? Because they aren’t your target audience. They aren’t even human. There are a lot of bots out there. The IAB/ABC keeps a long list of them. By default, Google Analytics tracks them as if they’re people. I think that’s weird.

Here’s how to get the known robots out of your data in 3 clicks:

Click the gear icon in the bottom left to go to the “Admin” section

Under “View” in the third column, click on “View Settings”

Scroll down toward the bottom to “Bot Filtering”

Check the box next to “Exclude all hits from known bots and spiders”

Click “Save”

That’s it. Your data is now more accurate.

Tip! Before removing bot traffic or filtering out traffic from your office, make a new View called “Unfiltered” so you can have something to refer back to if necessary. Once traffic is filtered within a view, it can never be changed.

4. Setting up Site Search

That little search box on your website is a nice way to help visitors find things fast. But it’s also a powerful listening tool for you. If you set up the Site Search reports, you’ll learn what people are looking and if your site is missing important content.

Here is how to set up the Google Analytics Site Search report in 7 clicks:

Step 1: Click the gear icon in the bottom left to go to the “Admin” section

Step 2: Under “View” in the third column, click on “View Settings”

Step 3: Scroll down to the “Site search Tracking” section. Switch the toggle to “On”

Step 4: Now enter your “Query parameter” into the box.

To find your query parameter, search for something using your search tool and look at the URL of the search results page. It will appear just before the keyphrase you searched for.

For example, a search for “Analytics” on this blog, shows this in the URL: https://www.orbitmedia.com/?post_type=post&s=analyticsSo for this site, the query parameter is the letter “s.” Other common query parameters are q, search_term and keyword.

Don’t see a query parameter when you search your site? If so, you may have “path based” programming behind your site search. You’ll need to set up a fancy advanced filter to see what people are searching for.

Step 5: Leave the box next to “Strip query parameters out of URL” unchecked and leave the “Site search categories” toggle off.

Step 6: Click “Save” and you’re good!

Once complete, it should look something like this:

Once set up, you are minutes away from discovering if content is missing from your website, if something is hard to find and if your navigation labels are confusing. This report is also a gold mine for new blog post topics.

Related: How to analyze the Site Search reports.

5. Connecting Google Analytics to Google Search Console

Google Search Console (GSC) is the sister tool to Google Analytics. It’s a valuable source of search-related insights. But the reports are a little harder to read, so it’s nice to connect the two so you can see the GSC data right there in your GA.

Once connected, you’ll get a set of reports in the Acquisition section. These reports show you the performance of your website in search engines. If these two are not connected, these reports are blank.

Assuming you’ve set up GSC and verified ownership, here’s how to connect Google Search Console with Google Analytics in 9 clicks:

Step 1: Click the gear icon in the bottom left to go to the “Admin” section

Step 2: Under “Property” in the second column, click on “Property Settings”

Step 3: In the “Search Console” section, click the “Adjust Search Console” button.

Step 4: From the dropdown, select the Search Console view like to associate with your Google Analytics account.

Note: If there is no dropdown, click “add” which will send you to GCS. As long as you’re logged into an account with access to the GSC property, select the relevant account then click “Save.” Once you get the Add association popup, click “ok.” This should take you back to Google Analytics.

Step 5: Click “Save.”

Once complete, the data won’t appear immediately. Check back later to find insights and then do some amazing blog optimization. If you’re in a hurry, all the same data is waiting for you in Search Console.

6. Adding Campaign Tracking code

This isn’t a one-time setup task. It’s an ongoing behavior. But it’s as important as everything else on this list because it makes your data more accurate and more meaningful.

Some of your actions are designed to drive traffic to a specific page through a specific channel. These are called “campaigns.” It could be an email, an ad, an affiliate link or any other effort.

If you do a little extra work while planning them, you’re Analytics will be a lot more useful. If you don’t, the visitors you worked so hard for (or paid so much for) are mixed in with everyone else.

For example, if you send email newsletters, but don’t track that traffic using campaign tracking code, you can’t see them separately. Those email visitors may appear in direct or referral traffic. Not good.

But if you add campaign tracking code, all of those visitors can be tracked separately and every one of their conversions can be attributed properly.

The difference is the campaign tracking code (aka UTM tracking code) on the links in the emails. The link is the same, but there are three bits of information added to the end: source, medium and campaign name. So a link like this without tracking code:

https://website.com/article

…gets the extra UTM tracking codes at the end

https://website.com/article?utm_campaign=nov-newsletter&utm_medium=email&utm_source=newsletter

It’s the same link, it’s just telling Google three things about where the visitor came from:

Medium

Source

Campaign Name

Here’s how to add campaign tracking code to a link in 7 clicks:

You can do this from any URL Builder. Google, of course, has provided one of these, but it’s not the easiest to use. Here’s a nice URL Builder created by Raven Tools.

Enter the address of the landing page for the campaign into the URL field

Enter the source: this is the specific origin of traffic (newsletter, twitter, facebook)

Enter the medium: this is the specific marketing effort (fall-special, marketer-recruiting)

Copy the new URL with the tracking code appended.

Paste this URL into the campaign, wherever you are creating the ad, the post or the email

Tip! Always use lowercase letters. The source, medium and campaign will appear in Google Analytics exactly as you typed it here.

Once complete, all traffic from that campaign will be tracked separately. You can see how engaged those visitors were and if any of them converted. Here’s what the campaign report looks like for a brand doing email marketing.

Learn more about how to track campaigns, here is a helpful article from our own Amanda Gant.

Warning! Never add campaign tracking code to a link on your website. If you do, the true origin (source and medium) of the visitors who click on this link will be lost, because the campaign tracking code information will override the original source. This makes your Analytics less accurate. And it’s unnecessary. The flow of your visitors is available in other reports.

7. Creating Annotations

The final step! Let’s add a little note to indicate that we’ve made changes to our Analytics. This way, anyone who looks at this account later can quickly see what happened.

Why did traffic go down? Oh look, this annotation says a filter was created.

Why did the conversion rate go up? Oh look, this annotation says that a new goal was set up.

Annotations help your data tell stories. And that’s really what Analytics is all about: answering questions, finding insights, telling stories.

It’s just a little note that you attach to a date. It appears under the timeline of all reports.

There are five main reasons to add annotations.

Website change: updated an important page, added a feature, redesigned

Analytics change: changed or added a filter or goal, excluded a query parameter, etc.

Advertising change: turned ads on or off, started or stopped recruiting, etc.

Email sent: sent a newsletter or promotional message

Press hit / Influencer mention: Someone loves us today!

Here’s how to add an annotation to Google Analytics in 3 clicks:

Step 1: Click on the tiny arrow on the tab below the timeline to open up annotations

Step 2: Click “Create new annotation” in the top right corner

Step 3: Choose the relevant date and type your note

Step 4: Click “Save”

Over time, your account will have a lot of these little notes. So here’s a tip for making them easier to scan through: start each type of the annotation with a few standard words. Use the bolded words from the list above as a simple naming convention. It will make things easy to scan through and find later.

Better data forever

We did it! We set up Analytics in 52 clicks, but who’s counting?

Your actions today determine where you will be in a year. Your Analytics setup today determine the quality of your data and insights next year and forever after.

Analytics is more than a scoreboard, it’s a decision support tool.

Do it well and your data will tell you better and better stories over many years. The outcomes of your actions will be clearly visible. That worked! That didn’t…

Do it poorly and you’ll be doing a lot of wondering, digging and detective work. What happened? Is something wrong with this report?

Ready to do some deeper analysis? Here are some next steps:

Source: https://www.orbitmedia.com/blog/how-to-setup-google-analytics/

#read more #see more #check it out #interesting #learn more

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wikimakemoney · 4 years

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How to deploy DOOH during fast market shifts

30-second summary:

DOOH spend needs to be targeted to screens that will have the most robust chance for exposure, such as billboards, street-level pedestrian units, and those at gas stations, grocery stores, pharmacies, and liquor stores.

Advertisers need to mix, match, and move messages among screens to reach consumers with the right messages, at the right time, in the right place to engage and re-engage people.

Forward-looking marketers attuned to news reports, social media, and other listening signals can use DOOH to add, remove, or change placements and creative messaging in as little as 24-72 hours, and adjust messaging on other screens to enhance the DOOH exposures.

With commuting and travel patterns changed, signs in train stations and airports might on the one hand have fewer customer exposures to offer but may also be in less-cluttered environments — and be had at discounted rates. Signs close to stores might have more impact than usual as socially distanced shoppers line up outside. Look for opportunities.

Consumers are adjusting to the current environment, and their behaviors and attitudes will continue to evolve. Throughout, they have continued to welcome advertising messages that help them and that strike the right tone. What marketers shouldn’t do is stay away.

With cities reopening throughout the U.S. and activity outside the home increasing, out-of-home advertising (OOH) is also picking up. Now, restaurants are serving meals, air travel is ticking up, hotels are booking more rooms, and people are walking and driving more, according to data compiled by The New York Times. Digital OOH (DOOH) can help marketers reach potential consumers, while integrating messaging across channels for maximum effect.

DOOH in the new normal

Because consumers’ behaviors vary widely by region, marketers using DOOH will want to keep adjusting, to match their messaging to what works.

For out-of-home advertising, digital screens used in tandem with other opportunities, with data harnessed and fast shifts to changing circumstances, will bear the most positive fruit.

Here, then, are tips to manage DOOH campaigns in the new and changing landscapes:

1) Move marketing to match activity

It’s glaringly obvious that ads work only if people have the chance to see them. DOOH spend needs to be targeted to screens that will have the most robust chance for exposure, such as billboards, street-level pedestrian units, and those at gas stations, grocery stores, pharmacies, and liquor stores.

2) Watch geographies

Where marketers could once set a campaign and check in periodically, there’s a lot more variation by region now, and changes are more frequent.

Some beach communities are opening up, others are open but with restrictions. In outdoor venues like parking lots, performances are being held and movies shown to audiences in their cars. And it all keeps shifting.

3) Sync messaging to mobile screens

The IAB quotes research that shows OOH increases clickthroughs on mobile by 15%. Advertisers need to mix, match, and move messages among screens to reach consumers with the right messages, at the right time, in the right place to engage and re-engage people.

That also means targeting, measuring, and optimizing across channels to drive the best possible results

4) Pay attention to the news

Data is a digital marketer’s right hand but it’s available only after the fact.

5) Watch the creative

Marketers can move ads onto or away from screens, or swap out creative to capitalize on news events, or to avoid potentially jarring juxtapositions.

And, as in more other epochs, DOOH that’s run through programmatic platforms allows for dynamic creative optimization to adjust creative elements automatically according to what the AI shows is working outdoors, and on other screens the consumer can see.

6) Communicate with your organization

Supply chains are still behaving differently than before the COVID crisis, and marketers need to move messages to where products are available. There’s little point in spurring demand to areas where the product can’t be purchased.

7) Look for shifting demos

Driving routes and the demographic profiles on those routes may change, too, as some consumers choose to avoid hotels and wealthier people leave their urban abodes for suburban homes. U.S. consumers are taking more trips by automobile, fewer by plane and train.

In New York, the most public-transit-friendly U.S. city, both car sales and bike traffic are rising much faster than normal.

All of that means that both traffic and movement patterns and the demographic profiles of who sees DOOH screens in those places are likely to shift, and keep shifting. Consumers can be reached at home, again as they move about, and again at home.

8) Think afresh about a screen’s surroundings

Signs close to stores might have more impact than usual as socially distanced shoppers line up outside. Look for opportunities.

9) Know your categories

Some brands, such as travel and entertainment, have been way down in purchases and in messaging, for obvious reasons.

For marketers getting back into the market, it can be a fertile environment to not only show messages but also have them stand out. For brands in categories that are doing well, such as essential CPG goods, marketing reminds consumers of the brands they know — or new ones they should try.

10) Don’t forget the usual considerations

Consumer behavior still varies a lot according to weather and other factors, just as in normal times. Marketers will want to move messages and adjust creative to drive the greatest positive outcomes.

Prepping for the post-pandemic economy

The OOH market was valued last year at $8.1 billion globally, according to Marketwatch, and despite the disruptions it is expected to continue growing.

While a recession has officially been declared, there’s also been a surprising uptick in employment numbers. The economy will recover — the only question is when.

When it does, marketers who’ve gathered data and learnings will be that much better at effectively and efficiently deploying their marketing spend as more screens become available outside the home.

As Mower Insight Group writes on ClickZ: “History shows it’s in a brand’s best interest to continue to advertise through an economic downturn.”

Doing it deftly will make that advertising even more effective and stand brands in good stead to succeed even more as economic conditions improve.

The post How to deploy DOOH during fast market shifts appeared first on ClickZ.

source http://wikimakemoney.com/2020/07/25/how-to-deploy-dooh-during-fast-market-shifts/

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douglassmiith · 4 years

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Whats Digital Commerce Advertising and what tools can help?

Digital advertising spending has been on a strong growth trajectory since its inception. The Interactive Advertising Bureau’s report on the first half of 2019 had revenue totaling $57.9 billion, which represented a 16.9% increase from the same period in 2018. But in the numbers was one important sign of maturity of the industry. It’s the first time that revenues for the first half of a year were lower (by $30 million) than the second half of the previous year.

Advertising expenditure in general tends to be bigger in the second half of the year, as retailers push holiday deals for the consumer gift-giving season, so it’s a testament to interactive advertising’s enduring value that digital has so far bucked that trend by showing first-half results that exceed the previous year’s second-half. Still, it indicates that things are beginning to settle down into the usual seasonal patterns and advertisers looking for undervalued inventory must seek it outside of the more established channels.

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At the same time, digital technologies have created immense disruption in the retail industry in the past decade, leading savvy retailers, as well as direct-to-consumer companies, to innovate. It’s not just about bricks-and-mortar stores versus online shopping any longer, as we’ve come to understand that each has its own strengths. Instead, success rests on companies’ ability to find the right mix that serves customers most effectively.

“Convergence in retail, competition, and the continued blending of physical and digital operations are driving businesses to find new ways to create value for consumers and stakeholders, while capturing value for themselves and investors,” write the authors of Deloitte’s recent report on the changing retail industry. “We’ve witnessed a proliferation of new business and profit models focused on enabling consumer choice and fulfilling demand.”

The rise of digital commerce advertising: what it is and why it is valuable

It’s in this environment that we’re seeing the development and growth of what we call digital commerce advertising. One digital manifestation of this, marketplace advertising, resembles what, in the traditional world, is called point-of-purchase marketing agency or shopper marketing agency. This area, and the tools that allow advertisers to scale their campaigns, are what we explore in our Martech Intelligence Report on the topic.

This largely takes the shape of keyword-targeted auction-based pay-per-engagement product ads that appear on e-commerce sites’ search results, category and product pages — with Amazon being the biggest player and Walmart emerging. Additionally, there are shopper marketing agency networks that promote products sold on retailer sites. Often, microsites and branded landing pages are also available, though not always through self-service interfaces.

Channels that allow marketers to upload and advertise from a product feed — Google Shopping, Instagram, Facebook, Pinterest and Snapchat — also represent a type of digital commerce advertising, but they’re beyond the scope of what we cover in our report.

Like search advertising, which the IAB reports commanded 45% ($26 billion) of the overall digital advertising pie in the first half of 2019, digital commerce advertising is intent-driven. It uses behavioral data like keywords searched and product pages visited, in conjunction with an auction-based bidding marketplace, to determine what ad should be served to a particular individual at a given time. Even better from the marketers’ perspective, digital commerce advertising is about as bottom-of-the-funnel as it gets — appearing just as shoppers are ready to buy, filling their virtual carts and checking out.

Delve deeper into Digital Commerce Advertising Management with our report covering 19 vendors. Download it now!

About The Author

Pamela Parker is Research Director at Third Door Media’s Content Studio, where she produces Martech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land, marketing agency Land, MarTech Today and Digital marketing agency Depot. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing agency, having reported and written on the subject since its beginning. She’s a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master’s degree in journalism from Columbia University.

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chfaiq5k-blog · 4 years

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360I SOCIAL MARKETING PLAYBOOK PDF

Written by marketers for marketers—including an introduction by IAB President & CEO Randall Rothenberg—the i Social Marketing Playbook helps brands. Today, digital communications agency i published the Social Marketing Playbook, the first comprehensive report written by marketers for marketers t. Inside the Social Marketing Playbook. David Berkowitz. Senior Director of Emerging Media & Innovation. i. dberkowitz@ blog. i.

Author: Taumi Vogis Country: Montenegro Language: English (Spanish) Genre: Environment Pages: 235 PDF File Size: 18.12 Mb ePub File Size: 20.28 Mb ISBN: 281-9-82935-612-2 Downloads: 75303 Price: Free* [*Free Regsitration Required] Uploader: Tegore

Goodreads helps you keep track of books you want to read. You can even download it for free as a PDF so you always have access to it right on your computer.

In a typical interest category, are there more spectators, creators or critics? Return to Book Page.

360i’s Social Marketing Playbook

Marketng brand should never have its home Web site or microsite as the hub of its social marketing architecture. In the interview, Wasserman asked why we felt the playbook was needed and what marketers can expect to learn from it.

This site uses cookies. A good source for mobile marketing information. I agree to the Terms of Services and Privacy Notice.

The Social Marketing Playbook Quiz – Are You Game?

Want to Read saving…. Fill in your details below or click an icon to log in: Anwer Qureishi rated it it was ok Jun 29, It often makes sense to create proxies that can be mapped to traditional brand metrics such as favorability, purchase intent, etc.

Dave rated it it was ok Feb 17, Thanks for checking out our Social Marketing Playbook! Mussa Amad rated it liked it Jun 19, Removing ad is a premium feature. Are Facebook and Twitter even the correct outlets for what the company is looking to do? Abhishek Singhal rated it did not like it Sep 09, Already have an account?

You are commenting using your WordPress. Businesses are taking full advantage of social media and the ability they have to engage audiences.

i’s Social Marketing Playbook Quiz – ProProfs Quiz

You can download a PDF version of the Playbook at https: Trivia About Mobile Marketing Please feel free to continue sharing your thoughts right here on our blog, via Twitter and Facebook or through email. On Facebook, the number of Fans you accrue is the foremost metric for success. To see what your friends thought of this book, please sign up. Alan Peralta rated it really liked it Feb 25, Whether you are into public relations or marketing, this guide offers very important insight on using social media professionally and strategically.

The difference looking forward to is that this is the first time that consumer behavior and mobile platforms have reached sufficient scale for mobile to move beyond an emerging media tactic for mainstream marketers. Our comprehensive strategic report aims to help marketers evaluate the opportunities available, determine which ones are best for their marketinf and develop a strategy following best practices for achieving success in social media.

Apr 11, Jeani rated it did not like it. Entrusting that relationship to just anyone, outside of any strategic marketing program, is a travesty.

The goals of the Playbook are to: Luis A, Camacho rated it did not like it Nov 14, Yazir Paredes rated it did not like it Dec 12, Luis rated it liked it Jul 31, It would sodial be foolish now for corporations to ignore social media in reaching out to their audiences.

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The Social Marketing Playbook Quiz – Are You Game? – i Digital Agency Blog

How are they going to stand out and engage audiences? Social marketing programs success cannot be measured due to the complexity of the medium. A copy of this quiz is in your dashboard.

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viditure · 4 years

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CNIL/GDPR compliance: the world is divided into 2 categories

When it comes to the compliance of your analytical data with the GDPR, the collection of the Internet user’s consent for the deposit of cookies is a key issue. Figures from a study published in May by our partner Empirik reveal that even though 93% of websites display a cookie banner, 78% trigger tracking analytics even before the Internet user’s consent action – and 42% of sites continue tracking even though the Internet user has refused consent!

In response to this, the CNIL has toughened its stance for 2020 by preparing a new recommendation – which could have significant ramifications.

Previously in the GDPR saga…

The CNIL has so far imposed a series of record fines for non-compliance. Google was hit with a €50 million fine from the French authority for lack of transparency, with information that was unclear and difficult for users to access (sometimes up to 5 clicks to obtain the relevant info). In particular, the tech giant was blamed for violating the rules on consent. Another example was a real estate company sentenced to a fine of €400K for non-compliance with the storage period for cookies.

Complaints and sanctions are increasing and highlight the fact that many companies are still far from being compliant. The CNIL has nevertheless been criticised by various associations that defend Internet users (notably the ‘Quadrature du net’ – the French advocacy group that promotes digital rights and freedoms of citizens) that accuse it of being too lax (indeed when it condemned Google, it failed to apply the fine of 4% of its turnover as stated in the GDPR) and other groups of publishers/advertisers such as the GESTE who have asked the CNIL to give more time to businesses to adapt and comply… It’s a minefield out there!

The CNIL strikes back

The French privacy ‘police’ nevertheless announced new guidelines last July. Through this new text, the aim is to simplify the applicable law so that it is better understood and respected. The scope of the law (for example: what is the precise definition of a “tracker”) and the procedures for obtaining consent are explained.

Some important new features to remember:

An end to scrolling – the continuation of navigation (scroll) is no longer be considered a valid expression of consent.

Proof of consent – operators using trackers must be able to prove that they have obtained consent.

No more cross-referencing to browser settings – this will no longer be a method of managing consent. The appearance of the cookie banner and the methods of collection will be clearly defined in the upcoming recommendation.

The draft recommendation ‘cookie and other trackers’ was published on the 14th January this year. Its purpose is to set out the practical arrangements for obtaining consent. A public consultation with professionals and civil society was launched until the 25th February. To be continued…

Digital analytics compliance – the 2 potential scenarios

Background: you manage your website(s) using your analytics solution and, as controller, you have to choose (tagging method, activation of options, etc.) how to bring your practice into compliance. Different scenarios are possible:

Scenario 1: Consent. You need to obtain the Internet user’s consent: for example, you use a CMP-type market solution (or a customised solution) that is based on the categorisation of cookies or an IAB framework.

The consequences in terms of analytical measurement:

The cookie can only be deposited after the consent action (in this case, clicking on the acceptance button).

Failure to measure pre-click traffic can potentially alter your analyses: incorrect volumes and rebound rates, truncated navigation routes or a break in source identification. Unless you use a data reconciliation method after consent of the Internet user (1st cookie)

In summary: you practice more advanced web analytics on the part of users who have consented to the processing of their personal data.

Scenario 2: Exemption. You choose to be exempt from the requirement to obtain consent: the CNIL allows an exemption under certain conditions (article 5 of the CNIL deliberation of 4 July 2019).

The consequences on the analytics measurement:

The measurement is made from the first page of the visit. You have comprehensive data reflecting the reality of the Internet user’s journey.

You must comply with several conditions imposed by the CNIL, ranging from the impossibility of cross-checking with external data to compliance with the storage period. More info here.

In summary: you have comprehensive analyses on all your users that ensure your non-intrusive web analytics practice so that you do not have to collect consent.

AT Internet compliance tools:

An option to set the storage time of analytical cookies

An opt-out mechanism

A tagging method to block the placement of cookies before the user’s consent is given

A method of data reconciliation after consent of the Internet user (in cookie 1st)

An option to exclude un-cookied traffic when your analytics solution performs fingerprinting visitor recognition (as AT Internet does).

The migration of the 3rd cookie to the 1st cookie for a less intrusive management of cookies for your users.

The world of analytics is therefore divided into 2 categories. Those who choose to collect consent and others who prefer the exemption. In all cases, the CNIL imposes rules and it is your responsibility to activate some of these options to respect the legal framework. Talk to your legal department to find out which option to choose. AT Internet offers methods and tools for compliance in both cases. And to get an even clearer perspective, check out our latest privacy webinar:

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endenogatai · 5 years

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Mental health websites in Europe found sharing user data for ads

Research by a privacy rights advocacy group has found popular mental health websites in the EU are sharing users’ sensitive personal data with advertisers.

Europeans going online to seek support with mental health issues are having sensitive health data tracked and passed to third parties, according to Privacy International’s findings — including depression websites passing answers and results of mental health check tests direct to third parties for ad targeting purposes.

The charity used the open source Webxray tool to analyze the data gathering habits of 136 popular mental health web pages in France, Germany and the UK, as well as looking at a small sub-set of online depression tests (the top three Google search results for the phrase per country).

It has compiled its findings into a report called Your mental health for sale.

“Our findings show that many mental health websites don’t take the privacy of their visitors as seriously as they should,” Privacy International writes. “This research also shows that some mental health websites treat the personal data of their visitors as a commodity, while failing to meet their obligations under European data protection and privacy laws.”

Under Europe’s General Data Protection Regulation (GDPR), there are strict rules governing the processing of health data — which is classified as special category personal data.

If consent is being used as the legal basis to gather this type of data the standard that must be obtained from the user is “explicit” consent.

In practice that might mean a pop-up before you take a depression test which asks whether you’d like to share your mental health with a laundry list of advertisers so they can use it to sell you stuff when you’re feeling low — also offering a clear ‘hell no’ penalty-free choice not to consent (but still get to take the test).

Safe to say, such unvarnished consent screens are as rare as hen’s teeth on the modern Internet.

But, in Europe, beefed up privacy laws are now being used to challenge the ‘data industrial complex’s systemic abuses and help individuals enforce their rights against a behavior-tracking adtech industry that regulators have warned is out of control.

Among Privacy International’s key findings are that —

76.04% of the mental health web pages contained third-party trackers for marketing purposes

Google trackers are almost impossible to avoid, with 87.8% of the web pages in France having a Google tracker, 84.09% in Germany and 92.16% in the UK

Facebook is the second most common third-party tracker after Google, with 48.78% of all French web pages analysed sharing data with Facebook; 22.73% for Germany; and 49.02 % for the UK.

Amazon Marketing Services were also used by many of the mental health web pages analysed (24.39% of analyzed web pages in France; 13.64 % in Germany; and 11.76% in the UK)

Depression-related web pages used a large number of third-party tracking cookies which were placed before users were able to express (or deny) consent. On average, PI found the mental health web pages placed 44.49 cookies in France; 7.82 for Germany; and 12.24 for the UK

European law around consent as a legal basis for processing (general) personal data — including for dropping tracking cookies — requires it to be informed, specific and freely given. This means websites that wish to gather user data must clearly state what data they intend to collect for what purpose, and do so before doing it, providing visitors with a free choice to accept or decline the tracking.

Dropping tracking cookies without even asking clearly falls foul of that legal standard. And very far foul when you consider the personal data being handled by these mental health websites is highly sensitive special category health data.

“It is exceedingly difficult for people to seek mental health information and for example take a depression test without countless of third parties watching,” said Privacy International technologist Eliot Bendinelli in a statement. “All website providers have a responsibility to protect the privacy of their users and comply with existing laws, but this is particularly the case for websites that share unusually granular or sensitive data with third parties. Such is the case for mental health websites.”

Additionally, the group’s analysis found some of the trackers embedded on mental health websites are used to enable a programmatic advertising practice known as Real Time Bidding (RTB).

This is important because RTB is subject to multiple complaints under GDPR.

These complaints argue that the systematic, high velocity trading of personal data is, by nature, inherently insecure — with no way for people’s information to be secured after it’s shared with hundreds or even thousands of entities involved in the programmatic chain, because there’s no way to control it once it’s been passed. And, therefore, that RTB fails to comply with the GDPR’s requirement that personal data be processed securely.

Complaints are being considered by regulators across multiple Member States. But this summer the UK’s data watchdog, the ICO, essentially signalled it is in agreement with the crux of the argument — putting the adtech industry on watch in an update report in which it warns that behavioral advertising is out of control and instructs the industry it must reform.

However the regulator also said it would give players “an appropriate period of time to adjust their practices”, rather than wade in with a decision and banhammers to enforce the law now.

Behavioural advertising is out of control, warns UK watchdog

The ICO’s decision to opt for an implied threat of future enforcement to push for reform of non-compliant adtech practices, rather than taking immediate action to end privacy breaches, drew criticism from privacy campaigners.

And it does look problematic now, given Privacy International’s findings suggest sensitive mental health data is being sucked up into bid requests and put about at insecure scale — where it could pose a serious risk to individuals’ rights and freedoms.

Privacy International says it found “numerous” mental health websites including trackers from known data brokers and AdTech companies — some of which engage in programmatic advertising. It also found some depression test websites (namely: netdoktor.de, passeportsante.net and doctissimo.fr, out of those it looked at) are using programmatic advertising with RTB.

“The findings of this study are part of a broader, much more systemic problem: The ways in which companies exploit people’s data to target ads with ever more precision is fundamentally broken,” adds Bendinelli. “We’re hopeful that the UK regulator is currently probing the AdTech industry and the many ways it uses special category data in ways that are neither transparent nor fair and often lack a clear legal basis.”

We’ve reached out to the ICO with questions.

We also asked the Internet Advertising Bureau Europe what steps it is taking to encourage reform of RTB to bring the system into compliance with EU privacy law. At the time of writing the industry association had not responded.

The IAB recently released a new version of what it refers to as a “transparency and consent management framework” intended for websites to embed to collect consent from visitors to processing their data including for ad targeting purposes — legally, the IAB contends.

However critics argue this is just another dose of business as usual ‘compliance theatre’ from the adtech industry — with users offered only phoney choices as there’s no real control over how their personal data gets used or where it ends up.

IAB consent #IABTCF (v1+v2) presents users and publishers with phoney choices about who receives data from them, but without the technical measures necessary to enforce their choices. The #GDPR demands "protection against unauthorised or unlawful processing" in Article 5(1)f.

— Johnny Ryan (@johnnyryan) August 20, 2019

Earlier this year Google’s lead privacy regulator in Europe, the Irish DPC, opened a formal investigation into the company’s processing of personal data in the context of its online Ad Exchange — also as a result of a RTB complaint filed in Ireland.

The DPC said it will look at each stage of an ad transaction to establish whether the ad exchange is processing personal data in compliance with GDPR — including looking at the lawful basis for processing; the principles of transparency and data minimisation; and its data retention practices.

The outcome of that investigation remains to be seen. (Fresh fuel has just today been poured on with the complainant submitting new evidence of their personal data being shared in a way they allege infringes the GDPR.)

Increased regulatory attention on adtech practices is certainly highlighting plenty of legally questionable and ethically dubious stuff — like embedded tracking infrastructure that’s taking liberal notes on people’s mental health condition for ad targeting purposes. And it’s clear that EU regulators have a lot more work to do to deliver on the promise of GDPR.

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riichardwilson · 4 years

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What’s Digital Commerce Advertising and what tools can help?

More about digital commerce marketing agency

The rise of digital commerce advertising: what it is and why it is valuable

Delve deeper into Digital Commerce Advertising Management with our report covering 19 vendors. Download it now!

About The Author

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scpie · 4 years

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What’s Digital Commerce Advertising and what tools can help?

More about digital commerce marketing agency

The rise of digital commerce advertising: what it is and why it is valuable

Delve deeper into Digital Commerce Advertising Management with our report covering 19 vendors. Download it now!

About The Author

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/whats-digital-commerce-advertising-and-what-tools-can-help/

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laurelkrugerr · 4 years

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What’s Digital Commerce Advertising and what tools can help?

More about digital commerce marketing agency

The rise of digital commerce advertising: what it is and why it is valuable

Delve deeper into Digital Commerce Advertising Management with our report covering 19 vendors. Download it now!

About The Author

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/whats-digital-commerce-advertising-and-what-tools-can-help/ source https://scpie1.blogspot.com/2020/06/whats-digital-commerce-advertising-and.html

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elisearees · 5 years

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The Power of Mobile in U.S. Politics [Infographic]

With Election Day less than two months away, politicians have ramped up their ad spend in key swing states during this last leg of the campaign race. And with it being a presidential election year, U.S. political ad spending is projected to hit nearly $10.2 billion, a 63% increase from 2008’s spend ($6.26 billion). Of that total spend, digital will see its biggest growth ever, accounting for $1 billion of political ad spending, or 9.8% of the total, according to eMarketer.

Additionally, 35% of registered voters find digital to be a more important and influential source than TV for candidate and issue info they will use in this election season, notes an IAB report released earlier this year.

Given these record-setting figures and as more politicians rely on digital advertising to influence voters, we wanted to learn more about Americans’ cross-screen habits as the 2016 presidential election approaches. So, we surveyed 1,500 mobile users in the U.S. across our mobile ad platform to find out.

Here’s what we discovered:

An educated America

Need a quick “how-to” on replacing a flat tire? Want to learn more about craft beer? Missed out on Apple’s latest keynote? What’s the latest on the presidential race?

Thanks to the Internet, we’re able to educate ourselves on any topic, any time we’d like to. When it comes to political news, we learned that 100% of respondents keep up with news about the upcoming election, with over one-third (35%) stating that they “keep up with political news…all the time.”

And with two-thirds going out of their way to look up videos and news on their mobile devices, it’s no wonder political campaigns are on track to spend $1 billion on digital advertising in 2016.

Nearly 4 in 5 (79%) also find it important to keep up with political news across more than one device (i.e., TV, tablet, smartphone). A majority of political ad spend still belongs to TV (broadcast and cable) and though more than half (55%) of Americans prefer to learn more about a candidate or campaign through the television, 22% prefer to do so via their mobile device. Of that group, 46% of millennials prefer to research on mobile.

The IAB study found that when Americans consume political news digitally, 40% will use their mobile device and 27% will refer to their tablets. Our mobile devices allow us to easily access any information we need, when we need it. So when news outlets can’t reach their audience during primetime TV – 42% and 41% of voters check the news in the morning and afternoons, respectively (via IAB) – they should consider reaching them through what we’re calling “Today’s Primetime” – popular mobile apps trending in the top 100 that can reach TV-sized audiences.

It’s all about the apps

In Q2 2016, we learned that mobile users spend 33.5 minutes a day on their mobile devices, a 9.4% jump from Q1. As digital advertising becomes more of an important way to target and sway voters, campaigns have adjusted their strategies to find and communicate with their audiences on mobile.

When asked how much digital advertising and social media affect their feelings towards a candidate, 40% said had it an impact on their opinions of them. Though social media apps such as Facebook and Snapchat can reach quite a large audience, we can’t forget the big opportunities that lie outside of social media.

What this means for brands and marketers

Consumer time spent on mobile is much more fragmented – it’s not all social media. There are so many other slivers of the mobile app pie that exist in other categories. In fact, we recently found that the News & Information app category was no. 1 for impression volume in the United States. On election night, 2 in 3 Americans will actually be checking news apps for result updates.

Based on our survey, we noticed a clear trend in the reliance on mobile devices among Americans for political news updates and research. Not only that, but a more distinct trend towards an app-first audience among mobile usage.

As a marketer, it’s difficult to reach your audience in such a fragmented space; think beyond TV and social media, because the mindset of the audience while using those mediums may not be ideal to receive the message you are sending. If they are consuming content in News & Information apps, however, especially during election season, those users are likely to be more receptive to messaging than they would if they were scrolling through photographs or memes on social media apps. Take the opportunities that high quality publishers in other categories offer where you can reach your target audience effectively.

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janajpotter · 5 years

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The Power of Mobile in U.S. Politics [Infographic]

Here’s what we discovered:

An educated America

Need a quick “how-to” on replacing a flat tire? Want to learn more about craft beer? Missed out on Apple’s latest keynote? What’s the latest on the presidential race?

And with two-thirds going out of their way to look up videos and news on their mobile devices, it’s no wonder political campaigns are on track to spend $1 billion on digital advertising in 2016.

It’s all about the apps

What this means for brands and marketers

Visit www.linkingnews.com.

Linking News, the best press release distribution service provider, has the strongest network in the entire industry, including more than 10,000 news outlets and over 1,000 social media networks around the globe. Your press release will be guaranteed to be published on 300+ news and media sites, including ABC, NBC, CBS, FOX, and many more notable names, with the white label press release distribution solution (unbranded or private label press release service).

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